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8/17/2019 Hilton Case Study_Final
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#$ %#&
1) Hilton Hotels Background
2) Customer Really Matter (CRM) Initiative3) Loyalty Management Programs
4) The Future of CRM at Hilton Worldwide
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1Hilton HotelsBackground
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2Customer Really Matter (CRM) Initiative
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Organic Growth
Cross Selling
Call Centre facility
Internal diversification
Customer Segmentation
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Creating
Competitive
Advantage for
Hilton Hotel
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3Loyalty Management Programs
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4The Future of CRM at Hilton Worldwide
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Thank You
Terima kasih
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