Hilton Case Study_Final

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      #$ %#&

    1) Hilton Hotels Background

    2) Customer Really Matter (CRM) Initiative3) Loyalty Management Programs

    4) The Future of CRM at Hilton Worldwide

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    1Hilton HotelsBackground

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    2Customer Really Matter (CRM) Initiative

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    Organic Growth

    Cross Selling

    Call Centre facility

    Internal diversification

    Customer Segmentation

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    Creating

    Competitive

     Advantage for

    Hilton Hotel

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    3Loyalty Management Programs

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    4The Future of CRM at Hilton Worldwide

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    $

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    Thank You

    Terima kasih

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