www.hillpda.com

Thank you 2Our dedicated team 4A global company 6Our Projects The Palm Dubai 8 Defence Housing Authority 10 HMAS Platypus Site Sydney 11 Maribyrnong Site Melbourne 11 Living City Sydney CBD 12 City West Pyrmont/Ultimo Sydney 12 Melbourne Docklands 1420 years of working together … 16 Green Square Sydney 20 Kingston Foreshore Canberra 21 Waverley Affordable Housing Program 21 Sydney Metro 22 Illawarra & South Coast Centres Strategy 24 Jakarta Waterfront Indonesia 25 Mekong Vietnam 25 SHOROC & MACROC Sydney 26 Sydney Olympic Park 29 Riverside Wagga Wagga Masterplan 2920 years of working together … 26

Contents

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In our twentieth year, we will continue to expand our work throughout urban and regional Australia, as well as in the Middle East in partnership with Estate Master.

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Thank youOver the last two decades, Hill PDA has reviewed, enhanced and enabled an extensive range of urban planning projects, strategies and campaigns with a level of foresight and expertise that has secured our position as a trusted advisor both in Australia and internationally.

Born from the economic expertise of founding principal, Martin Hill, the firm has grown from strength to strength, and now possesses five leading principals, each of whom heads a team of associates and consultants. The Hill PDA team draws on its extensive collaborative knowledge across a range of disciplines, including social and economic planning, land economics and property valuation. Hill PDA’s success and position as a leader of industry innovation is compounded by its development of Estate Manager – a groundbreaking property software program that has changed the landscape in development feasibility projection.

As a testament to 20 years of adding value, Hill PDA has created this book as a celebration of the achievements, challenges and creativity that have marked our work. It also provides the perfect opportunity to acknowledge the dedication, commitment and contribution of the entire Hill PDA team and thank our many, supportive long-standing clients and our industry and academic friends.

In our twentieth year, we will continue to expand our work throughout urban and regional Australia, as well as in the Middle East in partnership with Estate Master. Looking forward to the future I am excited by Hill PDA’s ongoing growth in geographic and project-related influence and I also looking forward to continuing to build our experience and expertise with you, while protecting and maintaining the independence that is central to Hill PDA’s culture of excellence.

Thank you

Sarah Hill Practice Manager and Principal

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Our dedicated team

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A global company

United Arab EmiratesDubai

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IndonesiaJakarta

Western Australia

Victoria

Australian Capital Territory

Northern Territory

New South Wales

Queensland

Tasmania

VietnamMekong

In 2006, Hill PDA expanded its practice into Dubai, providing advice to Nakheel (the world’s largest privately held real estate company) regarding its iconic Jumeirah development, The Palm.

The Palm is an innovative and ambitious development that has been at the forefront of Dubai’s growth as an internationally recognised tourism and business destination. As the first of Dubai’s man-made islands, The Palm boasts luxury homes, hotels, tourism attractions and a monorail, and is equivalent in size to 800 football fields. It was a complex and innovative project in all respects, not the least of which from its development feasibility perspective.

With construction of The Palm underway, Nakheel sought advice from the Hill PDA Team, specifically regarding the analysis of the long-term cash flow of the project. In consultation with Estate Master, the Hill PDA Team modelled the feasibility of the project and provided Nakheel with practical advice that helped guide the project.

The solutions that were identified ranged from changes to the staging of construction to the implementation of infrastructure contributions by the development precinct.

Development Feasibility Infrastructure Contributions Innovative Development Advice

The Palm Dubai

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Between 2003 and 2006 Hill PDA analysed the performance of the Defence Housing Authority’s (DHA) extensive portfolio of 23,000 on and off-base dwellings across Australia.

The purpose of Hill PDA’s review was two-fold: it served to facilitate with the repayment of Commonwealth debt and serve as a public listing exercise. The Hill PDA Team developed a bespoke Corporate Plan Model that projected DHA’s profit and loss, cash flow, funding requirements and balance sheet projected over 15 years.

The Corporate Plan Model allowed DHA to consider life cycle and maintenance costs, cash flow, and capital needs when making business decisions as well as reporting to the Finance Division.

Hill PDA also delivered strategic advice on how to best meet Commonwealth objectives while continuing to maximise returns, with joint venture strategies, disposal of inferior stock and sale and leaseback arrangements among the options considered. It was recommended that DHA invest in upgrading its residential estates to improve amenity and overall perception prior to the preferred strategy of sale and leaseback of its assets.

Hill PDA also worked with DHA to provide advice on a variety of other matters including rent-setting principles, valuation strategies to enable periodic review of DHA’s housing portfolio, risk assessment, market profiles of cities and states, and an assessment of portfolio diversification as part of DHA’s overall residential portfolio strategy.

Strategic Asset ManagementPortfolio EvaluationProperty Performance BenchmarkingRisk AssessmentFunding & Financial AnalysisDue DiligenceProperty Market AnalysisLocality ProfilingRent Determination

Defence Housing Authority

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Situated in Melbourne’s inner west, and bordering the Maribyrnong River, this 128ha location is a decommissioned Department of Defence site, which was used as an ammunitions factory and research facility from 1940 until 1996. The Department of Defence sought Hill PDA’s advice on the current and future market trends for Maribyrnong, in particular the residential market which, then informed the disposal strategy. The Hill PDA Team also prepared feasibility models to calculate the potential uplift in value that would result if the Department of Defence invested in the site’s remediation.

The Team’s recommendations took the form of a practical and realistic disposal strategy and included scenarios both prior to and post rezoning to enable the Department of Defence to make informed decisions with an appreciation of the nature and magnitude of risks involved, including complex issues related to the quantification of costs involved in delivering a tram line, and its resultant impact on land values.

Hill PDA’s findings were integral to the formulation of a viable Masterplan for the site and the Premier of Victoria announced in April 2009 that the site would become a new residential estate providing up to 3,000 new dwellings and 3,000 new jobs. Today the Maribyrnong site is poised for redevelopment by VicUrban, in partnership with the State Government and Maribyrnong City Council.

MasterplanningFeasibility AnalysisHighest & Best Use AnalysisRisk AssessmentEconomic ImpactProperty ValuationDivestment & Delivery StrategyMarket Research & Analysis

Occupying a prime waterfront position in Sydney’s affluent suburb of Neutral Bay, the HMAS Platypus site presented an exciting development opportunity. Originally a gasworks site, it was acquired by the Commonwealth Government in 1942 to be used as a submarine base and for torpedo maintenance. The site was decommissioned in 1999 but its former use left major residual contamination.

Before vesting the site to the Sydney Harbour Federation Trust, a major due diligence exercise was undertaken, during which Hill PDA provided valuation and land economics guidance to inform the planning controls that would underpin future land uses. Using the Estate Master property software, the Hill PDA Team undertook a number of feasibility assessments to complete the Highest and Best Use Analysis for the site and uncover the most appropriate disposal strategy. The site’s contamination was a central issue that needed to be resolved in order for it to become suitable for residential development in order to maximise the potential of this valuable public asset.

Involving the community in discussions regarding such a major site was essential. Hill PDA communicated complex commercial viability issues in an easy-to-understand manner so that the community could appreciate the extensive costs associated with the site’s contamination and how this influenced the economics of its redevelopment.

The work undertaken facilitated a Memorandum of Understanding between the Sydney Harbour Federation Trust and the Department of Defence (May 2009) for the remediation the site which was an integral element in the vesting of the site with the Trust.

Development FeasibilityHighest & Best Use AnalysisRisk AssessmentDisposal StrategyCommunity Consultation

Maribyrnong Site Melbourne

HMAS Platypus Site Sydney

The City West Development Corporation was established by the NSW Government to bring about the urban renewal of Pyrmont and Ultimo as part of the Commonwealth Government’s ‘Building Better Cities’ program.

The Hill PDA Team was appointed to address the economic implications of using Commonwealth funding and land disposals (over a 15-year-period) to fund infrastructure, a light rail corridor, affordable housing and the Star City Casino. To address this challenge, the Hill PDA Team prepared one of Australia’s first comprehensive discounted cash flow models created for an inner city redevelopment of this scale and complexity.

The model was prepared to capture the change in property values through the property cycle and the escalation of infrastructure costs over the project life. The model demonstrated the viability of the project and was used by NSW Treasury to identify the project’s infrastructure demands in addition to appropriate funding options and payback periods. The model enabled the successful agreement and attainment of funding from the State and Commonwealth Governments under the ‘Building Better Cities’ scheme.

Today, Pyrmont and Ultimo have become urban renewal success stories, evolving into vibrant urban precincts providing new parks and foreshore promenades, housing, leisure and entertainment facilities as well as employment opportunities.

Urban RenewalDevelopment Feasibility

In the wake of the commercial office boom of the late 1980s, Sydney’s CBD suffered from a major office slump, with high vacancy rates and a lack of centre vitality and activity. In response, the City of Sydney Council sought to revitalise the Sydney CBD and improve its retail and service provision. A major policy change to boost Sydney as a ‘Living City’ was needed to support and encourage residential development within the CBD.

Hill PDA was engaged by Sydney City Council who sought to establish policies that addressed the fundamental economics of development that made it difficult for residential development to be viable, let alone compete with commercial site values in core CBD locations.

The Hill PDA Team found that in order to stimulate such development, a number of complementary policies needed to be created, including bonus floorspace allowances and concessions for above-ground parking in residential developments. The implementation of these policies increased land values for residential development sites and paved the way for a major upswing in apartment construction in the Sydney CBD.

The implementation of this policy resulted in an increase of more than 15,000 residents in Sydney CBD between 1992 and 2006.

Bonus Floorspace ProvisionsMarket AppraisalPlanning PolicyDevelopment FeasibilityInnovation

City West Pyrmont/Ultimo Sydney

Living CitySydney CBD

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Melbourne Docklands is one of Australia’s largest urban renewal projects comprising over 200ha of land and water. The project has transformed Melbourne’s riverfront and former dock area, which became redundant following the construction of the Charles Grimes Bridge in 1975.

During 2000 and 2001, as consultants to Jones Lang LaSalle, Hill PDA provided feasibility advice to VicUrban – the agency leading on the design and realisation of the project.

As a public project, the key challenge was to find a way to harness private investment to fund major infrastructure. For such a large-scale project, Hill PDA’s first move was to undertake financial modelling to test the viability for numerous precincts, identifying where value could be derived and how the project could be staged.

Hill PDA’s work helped VicUrban manage the risk of a negative cash flow and identified the areas of land that should be sold at an early stage to fund infrastructure. Hill PDA then provided detailed financial modelling for individual sites as required.

Upon completion, Melbourne Docklands will be home to more than of 17,000 people, be a workplace generating over 40,000 jobs and a tourist destination for approximately 20 million people each year.

Urban RenewalDevelopment FeasibilityDevelopment Staging

Melbourne Docklands

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“ It has been such a pleasure to be associated with Martin Hill over the last two decades and to see his enterprise, Hill PDA, thrive and develop into such a successful domestic and international business.

During my nine years as the founding managing director of the Defence Housing Authority, Hill PDA, under Martin’s direction, built and maintained a highly sophisticated financial model to aid our debt management, investment and operational decisions. In addition, it was Hill PDA that conducted widespread and on going staff training in land development feasibility analysis which relied heavily upon the Estate Master product that is now an industry standard.

For seven years I held the post of chairman of Community Housing Canberra Limited and it was Hill PDA that undertook the feasibility analysis which guided our joint venture with CIC Limited to build “City Edge” – the award-winning integrated development close to the Canberra CBD. “City Edge” was the first major medium density development that successfully melded 30 per cent social housing with 70 per cent private market buyers and investors.

There have been many other ventures with which I have been associated where Hill PDA has played an invaluable advisory role. Our relationship is much valued and I congratulate Martin Hill and his staff on the 20th anniversary of the founding of Hill PDA.”

William Kirkby-Jones AM Chairman, Landcom

20 years of working together …

“ We congratulate Martin Hill and Hill PDA on their 20-year anniversary. Establishing such a fine company is a wonderful achievement. From an accounting perspective we have watched the journey of this company unfold in a truly professional way.

Several fundamental requirements are necessary for any company to grow from small beginnings to a level where it is an industry leader in its field and successfully operating internationally.

One requirement is the development of an excellent and well respected product. The foresight, skill and commitment necessary to manage that product development through such a long period of innovation, technical and market challenges is a superb achievement for Hill PDA.

A second and possibly more important requirement is that excellent leadership must be in place. Martin has fulfilled this leadership role in an impressive way. His intelligent management of the product, his clients, his staff and the business has been the factor that sets this business apart from its competitors.

Twenty years is a great achievement. Well done.”

Andrew Clark Director, Clark & Jacobs Accounting & Business Advisors

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It has been such a pleasure to be associated with Martin Hill over the last two decades and to see his enterprise, Hill PDA, thrive and develop into such a successful domestic and international business.

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Hill PDA was also instrumental in our successful development of “The Point” apartments on the tip of Milsons Point, Sydney, and the acquisition and 20-year lease-back of the Australian Defence College, ACT.

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“ It is with pleasure that I am able to congratulate Hill PDA Consulting on the celebration of your 20 years of operation in providing the business community high level real estate financial analysis and advice.

More specifically, I refer to the excellent work carried out by your company relating to the Feasibility Analysis of The Maryborough Sugar Factory’s (MSF’s) proposed Mary Harbour Master Plan development located on the Mary River at Granville, a suburb of the City of Maryborough.

On behalf of MSF, I wish to express the Company’s appreciation to your team, particularly Victoria Tompsett and Esther Cheong, for the thoroughness of their investigation, an understanding of the project and analysis of the local real estate market in Maryborough and Hervey Bay.

The professionalism demonstrated by your organisation in providing the extensive Feasibility Analysis and supporting data on time and in a manner that is readily understood was second to none.”

Dennis Kaye Property Assets Manager, The Maryborough Sugar Factory Ltd

“ The name Hill PDA is synonymous with getting the best advice on economic property trends and feasibility in Sydney (and elsewhere). Martin and the team continue to deliver outstanding guidance for both the private and public sector and their advice is always insightful and on point.

For 20 years, Hill PDA have been relied on to give their well-reasoned and straight, professional opinion. So long as the sailing doesn’t interrupt the work, I am sure that they will be providing excellent advice for another 20 years.

Congratulations and well done Hill PDA.”

Greg Woodhams Environmental Services Director, Willoughby Council

“ It only seems like yesterday that your new business took space in our building in Kent Street, borrowed desks and some chairs, and commenced to build toward what has become today an international success.

A great credit to you Martin, and your team, with whom we always delight in working with.

Congratulations, here’s to the next 20.”

Darrel Conybeare & Bill Morrison Directors, Conybeare Morrison & Partners

“ David Tanevski and the KWC Capital Partners team congratulates Martin Hill and the team at Hill PDA on a milestone worth celebrating, 20 years in business.

When so many independent small businesses struggle in their first two years in a very competitive environment, this is truly a great achievement.

Well done and best wishes for the next 20 years.”

David Tanevski Managing Director, KWC Capital Partners

“ I would like to take the opportunity to congratulate Hill PDA on their 20-year celebration and to acknowledge the assistance of Martin Hill and his team at Hill PDA in the building of the extensive property portfolio that EPGL now owns and manages on behalf of its clients.

Hill PDA was also instrumental in our successful development of ‘The Point’ apartments on the tip of Milsons Point, Sydney, and the acquisition and 20-year lease-back of the Australian Defence College, ACT.”

Rowan Wall Managing Director, Eclipse Property Group Ltd

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Since 1997, Hill PDA has worked with local government, private developers, and individual land owners in the Green Square Development Area.

Hill PDA’s early work with South Sydney Council and the South Sydney Development Corporation included economic input into the preparation of the planning and policy framework for the future Green Square Town Centre as well as advice on the provision of affordable housing.

A key focus for Hill PDA was to find a way to stimulate development. To do this the Team provided practical suggestions on ways to formulate and adopt bonus FSR guidelines that would in turn generate developer interest.

With major developments now underway, subsequent work has included helping the City of Sydney to project corresponding population growth in the Green Square area to 2021. This has involved an holistic review of site amalgamations, retail economic impact assessments and feasibility analysis of future residential projects. Our findings supported the City of Sydney’s ability to plan for the future needs of the community.

Strategic Planning AdviceRetail Demand & ImpactPlanning AdviceDevelopment FeasibilityAffordable HousingEmployment ForecastingPopulation ForecastingValuation of Open SpaceSite Disposal and Amalgamation

Green SquareSydney

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Located within Sydney’s inner metropolitan area, Waverley Council was one of the first areas to experience major pressures to maintain existing and deliver new, affordable housing.

During the 1990s, in cooperation with Berkhout Planning and Development, Hill PDA pioneered a new and innovative approach to overcome this pressure. The Team demonstrated how, from an economic perspective, Council could both protect existing affordable housing and work with the private sector to deliver new affordable housing.

Hill PDA’s advice included recommendations on how to improve the effectiveness of existing planning mechanisms that were relied upon to deliver affordable housing. An important element was ensuring the mechanisms could be easily understood and consequently would be widely used.

We also developed management procedures for Waverley’s Affordable Housing Program, identifying ways community housing organisations could self-finance the delivery of affordable housing, with the roles of the Council and developers clearly defined.

Hill PDA’s bespoke ‘Affordable Housing Calculator’ was developed as part of this work. It provided Council with a user-friendly tool intended to quantify the developer incentives required to stimulate the delivery of new affordable housing.

Much of the groundbreaking research used to inform the Waverley’s Affordable Housing Program has subsequently been translated into broader government policies and planning instruments, helping to deliver affordable housing in key developments across Sydney, including City West (Ultimo and Pyrmont) and Green Square. This is a particularly rewarding outcome for Hill PDA.

Employment Forecasting & Population Forecasting Development FeasibilityCommunity ConsultationMarket AppraisalStrategic PlanningUrban RenewalValuation

Kingston Foreshore is widely regarded as Canberra’s largest and most ambitious urban renewal project.

Colin Stewart’s Masterplan on 1997 established a vision for the Kingston Foreshore that reinterpreted Walter Burley Griffin’s original plans for Canberra from 1911, and proposed the adaptive reuse of 32ha of industrial land for multiple uses. The proposal included 16ha of public domain land, 1,700 new homes, 30,000sqm of commercial floorspace and 7,000sqm of retail floorspace together with major arts, craft and leisure uses over some 15,000sqm.

Hill PDA joined the Kingston Foreshore Authority Advisory Board in 1999, providing a range of development management services on behalf of both the Authority and the ACT Land Development Agency.

These services included valuation advice, feasibility modelling, strategies for staging the land release, finding options and joint venture development strategies. Hill PDA’s sound economic advice helped drive this project taking it from concept to delivery, culminating in the provision of new homes.

Property ValuationDevelopment FeasibilityJoint Venture StrategiesDevelopment Staging

Waverley AffordableHousing Program

Kingston ForeshoreCanberra

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Reliable transport is critical to the success of a city, influencing its effectiveness in manifold ways.

Sydney’s role as a global city, and its ability to achieve growth through urban renewal and consolidation, depends on the efficiency, reliability and availability of its public transport system.

In 2009 the NSW Government created the concept of the Sydney Metro (Stage One – CBD Metro, and Stage Two – West Metro) linking Rozelle to Westmead via Sydney CBD. This initiative aspired to create an underground rail service of a global standard, providing services every two to three minutes in peak periods.

With previous experience working on major rail projects across NSW and in London, Hill PDA’s role was to prepare the specialist social, economic and business impact assessment to enable a thorough and informed review of the project by the NSW Minister for Planning.

Although the project has been put on hold it serves as an example of Hill PDA’s ability to bridge the social and economic implications of major infrastructure projects.

Social Impact AssessmentBusiness & Economic Impact AssessmentCommunity ConsultationEnvironmental Assessment

Sydney Metro

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Hill PDA has been at the forefront of developing strategic plans to create economically sustainable and vibrant centres since 1996. Working with councils, organisations of councils, state planning departments and private clients, Hill PDA has combined its commercial, economic and retail expertise to develop plans designed to manage and deliver the growth of commercial centres.

In 2003, Hill PDA prepared a Centres Strategy for the six local government areas of the Illawarra and South Coast region of NSW. The specific focus was to prepare a framework to guide the growth, management, role and function of the various centres in the region.

To ensure that the strategy was realistic and achievable the Hill PDA Team provided an overview of the market context, analysed historic trends and forecast changes in the retail and commercial industries. The Team developed its own retail and commercial models to forecast demand for floorspace and zoned land. These models have been enhanced since 2003 and are continually recalibrated and crosschecked using data from the ABS Census, retail sales, household expenditure data, national accounts and other sources.

Hill PDA’s findings have been used to identify a centres hierarchy and inform policy directions and changes in planning controls.

Market AppraisalStrategic PlanningRetail DemandEmployment Lands Demand

Illawarra and South CoastCentres Strategy

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As part of the Conybeare Morrison Team, Hill PDA provided financial modelling and feasibility analysis as part of its tender submission. The tender sought to design and provide development advice for a new town in the Mekong Delta region of Vietnam.

Hill PDA’s key challenge was to provide high-level financial assessment at an early stage, for this large-scale development over 350ha of land which would be staged over 10 to 15 years. The new town would ultimately house around 70,000 new residents, and include a shopping centre, business park, hospital, schools, golf course, boat harbour and other recreational uses.

Hill PDA’s assessment included consideration of appropriate staging of the development, market take-up rates and an assessment of risk.

Providing strategic financial advice at such an early stage of development is a field in which Hill PDA has developed extensive international experience over its 20 years of adding value.

MasterplanningFeasibility AnalysisDevelopment FeasibilityDevelopment Staging

A consortium of Australian consultants, together with the Jakarta Government, initiated the adoption of a development corporation to manage the implementation of one of the largest revitalisation projects in the Asia-Pacific Region – the Jakarta Waterfront Strategy. Hill PDA worked closely with the Australian consultant team to provide essential property and economic input to the Masterplan.

Dwarfing many of Australia’s urban renewal projects, the project covered an area of 3,000ha and 32km of waterfront. The initial project involved an assessment of costs involved in the reclamation of 1,500ha of land as well as infrastructure provision, development trends, and the consideration of environmental and social impacts.

The Hill PDA Team adapted the Estate Master software to prepare detailed financial models that were informed by our independent assessment of the local market, projected take-up rates and demand for dwellings and commercial space. Using the development feasibility model, the Team was able to provide a cost benefit analysis of various development and staging options and ultimately identify the highest and best use for the land.

MasterplanningUrban RenewalMarket AnalysisDevelopment FeasibilityCost Benefit Analysis

Mekong Vietnam

Jakarta WaterfrontIndonesia

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The Hill PDA employment studies for the Shore Regional Organisation of Councils (SHOROC) and the Macarthur Regional Organisation of Councils (MACROC) challenged the view of developing a ‘two Sydney’ phenomenon. This phenomenon related to the affluent and culturally rich Eastern and Northern Suburbs of Sydney and the Western Suburbs of Sydney, which are dominated by poorer infrastructure and lower paid production and in-person service/trades workers.

The studies have enabled the respective regions to make a case to enhance their share of job creation and job containment by taking population projections, economic conditions and housing affordability issues into account. This in turn led to the regions preparing plans to avoid the significant economic, social and environmental implications associated with people needing to travel longer distances to access jobs and services.

These findings were ahead of, but in complete accordance with, recent strategic direction to provide ‘more jobs closer to our homes’.

Both studies examined the employment dynamics of the regions in terms of labour market drivers, employment and business requirements. Demand for retail, commercial and industrial floorspace was also considered in order to identify key areas that should be targeted for growth and mechanisms that needed to be created to support this, from a planning and economic perspective.

The studies are currently being used by the respective local authorities and the NSW Department of Planning to underpin principles for the coordinated development of the regions.

Employment & Job ForecastingRetail DemandStrategic PlanningEmployment Lands Demand

SHOROC and MACROC Sydney

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Riverside Wagga Wagga is a major economic development initiative focused on cultural infrastructure development and building social capital. Through a joint initiative by Wagga Wagga City Council and the NSW Land & Property Information Authority, Hill PDA, together with Kiah Infranet, Aurecon, Ian Lawrence and DLA, were engaged to undertake the Riverside Wagga Wagga Masterplan. The 96ha study area is located adjacent to Wagga Wagga and is traversed by the Murrumbidgee River.

The majority of the site is flood-liable Crown land currently used for open space. The project team considered a range of land uses for the study area (cultural/civic, recreational, retail, commercial, seniors living) that will meet environmental, social and commercial objectives. This includes innovative ways of addressing both the opportunities and constraints that the existing flood levee has with the town.

Hill PDA’s role was specifically related to analysing the market potential for proposed land uses, followed by an analysis of the viability of Masterplan development options.

MasterplanningMarket AppraisalDevelopment FeasibilityDevelopment Staging

In the spirit of the Olympic legacy, Hill PDA worked extensively with the Sydney Olympic Park Authority (SOPA) following the 2000 Olympic and Paralympic Games to ensure the Park’s success as an economically viable, socially and culturally attractive place to live, work and invest.

The majority of Hill PDA’s work has related to understanding the long-term benefits that can be derived from the world-class sport, entertainment, health and recreation facilities that are the Park’s legacy from the 2000 Games.

Hill PDA has also sought to realise a mix of uses in the Park adding to its vitality and ensuring that SOPA’s 2030 Masterplan was based on a robust set of economic assumptions.

The 2030 Masterplan will shape the future of the Park and allow for its continued development designed to accommodate a population of 30,000 workers, 14,000 residents and 5,000 students, while maintaining its major event capabilities and 430ha of parklands.

MasterplanningDevelopment FeasibilityRetail DemandValuationEmployment ForecastingPopulation Forecasting

Riverside Wagga WaggaMasterplan

Sydney Olympic Park

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20 years of working together …

“ Congratulations to all at Hill PDA, and thanks for your valuable contributions to our projects to date. We look forward to working with you into the future.”

Paul Greenhalgh Parsons Brinckerhoff

“ I have had the pleasure of working with Martin and his team at Hill PDA for many years.

I have always been impressed by the breadth and depth of thinking that they have brought to the projects we have been involved in and for Martin’s endless enthusiasm for achieving the very best outcomes for urban development.

Warm congratulations on the 20 years of great achievement which will undoubtedly continue with even greater insight and energy into the future.”

Ken Maher Chairman, Hassell

“ Congratulations to Martin and everyone in the Hill PDA Team on this exciting occasion of your 20th anniversary!

It’s been an absolute pleasure working with you all over the many years and in seeing Hill PDA grow into such a strong and well respected company. Twenty years of providing such high quality services to the property industry really is outstanding. I have no doubt the next 20 years will be AT LEAST as exciting as the last!

Well done and have fun celebrating!”

Julie Bindon Director, JBA Urban Planning Consultants

“ Hill PDA were commissioned by MACROC to undertake a regional Employment Strategy for the South West Sydney in 2008.

We were very satisfied with their research methodology and analysis as well as their ‘value adding’ briefings provided to member Councils, business leaders and the MACROC Board.”

Imam Ali Economic Development Officer, MACROC

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I have always been impressed by the breadth and depth of thinking that they have brought to the projects we have been involved in and for Martin’s endless enthusiasm for achieving the very best outcomes for urban development.

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Celebrating 20 years of adding valuewww.hillpda.comT 02 9252 8777 F 02 9252 6077 3rd Floor, 234 George Street, Sydney, NSW, 2000

www.hillpda.com