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HIGHLIGHTS WEEK 26. TV ONE’S NEW SHOW SUPERSWARM CONTINUES TO GROW AUDIENCES WOW & YOY ACROSS ALL KEY DEMOGRAPHICS. Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10. SuperSwarm Episode 1 – 22/06/2010. Episode 2 – 29/06/2010. - PowerPoint PPT Presentation
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HIGHLIGHTS
WEEK 26
TV ONE’S NEW SHOW SUPERSWARM
CONTINUES TO GROW AUDIENCES WOW & YOY ACROSS ALL KEY DEMOGRAPHICS
Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 23/05/10- WC 13/06/10. SuperSwarm Episode 1 – 22/06/2010. Episode 2 – 29/06/2010
SuperSwarm, TV ONE Tuesdays 8.30pmAverage Audience
11.6 11.7
10.0
13.914.8
13.2
6.8
5.66.4
9.3
8.7 8.4
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
AP 25-54 HHS w/Kids 0-14 AP 18-49
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%)
Previous Four Weeks Superswarm Episode 1
Superswarm Episode 2 TV3 - Tuesday 29th June 2010
SUNDAY NIGHTS ON TV ONE CONTINUE TO GROW AUDIENCES WOW & YOY AGAINST AP 25-54
Source: Nielsen TAM. Same Week Last Year W/C 05/07/09. Previous Four Weeks W/C 06/06/10- WC 27/06/10
TV ONE Sunday, ONE News, Wild Vets, Sunday and Criminal MindsAverage Audience - AP 25-54
10.6
15.2
11.3 11.610.9
17.8
14.614.1
11.4
13.2
9.08.0
9.4
13.512.9
12.2
0
2
4
6
8
10
12
14
16
18
18:00 - 18:59 19:00 - 19:29 19:30 - 20:29 20:30 - 21:29
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%)
Same Week Last Year Previous Four Weeks
TV ONE - Sunday 4th July 2010 TV3 - Sunday 4th July 2010
SUNDAY NIGHTS ON TV ONE CONTINUE TO GROW AUDIENCES WOW & YOY AGAINST HHS WITH KIDS 0-
14
Source: Nielsen TAM. Same Week Last Year W/C 05/07/09. Previous Four Weeks W/C 06/06/10- WC 27/06/10
TV ONE Sunday, ONE News, Wild Vets, Sunday and Criminal MindsAverage Audience - HHS with Kids 0-14
7.0
11.2
8.4 8.59.3
13.413.9
12.6
10.1
11.9
7.1
6.0
10.3
9.0
11.5
12.4
0
2
4
6
8
10
12
14
18:00 - 18:59 19:00 - 19:29 19:30 - 20:29 20:30 - 21:29
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%)
Same Week Last Year Previous Four Weeks
TV ONE - Sunday 4th July 2010 TV3 - Sunday 4th July 2010
SUNDAY NIGHTS ON TV ONE CONTINUE TO GROW AUDIENCES WOW & YOY AGAINST AP 18-49
Source: Nielsen TAM. Same Week Last Year W/C 05/07/09. Previous Four Weeks W/C 06/06/10- WC 27/06/10
TV ONE Sunday, ONE News, Wild Vets, Sunday and Criminal MindsAverage Audience - AP 18-49
8.7
12.4
8.9 9.1 9.2
14.4
11.5 11.4
10.2
13.4
10.0
8.47.6
10.2 10.69.7
0
2
4
6
8
10
12
14
16
18:00 - 18:59 19:00 - 19:29 19:30 - 20:29 20:30 - 21:29
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Same Week Last Year Previous Four Weeks
TV ONE - Sunday 4th July 2010 TV3 - Sunday 4th July 2010
Source: Nielsen TAM
ONE NEWS GROWS AUDIENCES YOY
FOR THE MONTH OF JUNE AGAINST AP 25-54
ONE News vs 3 NewsAverage Audience Growth for June YOY
AP 25-54
13.612.7
13.2 13.8
0
2
4
6
8
10
12
14
ONE NEWS 3 NEWS
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Jun-2009 Jun-2010
TV ONE’S REAL CRIME ON TUESDAY NIGHTS GROWS AUDIENCES WOW & YOY
Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.
Real Crime Gangs of Oz, TV ONE Tuesdays 9.30pmAverage Audience
10.9
9.8
11.911.1
4.65.2
10.8
9.1
0.0
2.0
4.0
6.0
8.0
10.0
12.0
AP 25-54 AP 18-49
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%)
Same Week Last Year Previous Four Weeks
TV ONE - Tuesday 29th June 2010 TV3 - Tuesday 29th June 2010
SHORTLAND STREETS WINTER SEASON GROWS AUDIENCES ON MONDAY NIGHTS
Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.
Shortland Street, TV2 Mondays Winter Hour, 7pmAverage Audience
19.6
22.7
18.5
22.3
25.1
20.0
6.98.3
7.4
18.1
24.0
21.1
0
2
4
6
8
10
12
14
16
18
20
22
24
26
AP 18-39 HHS w/Kids 0-14 AP 18-49
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%)
Same Week Last Year Previous Four Weeks
TV2 - Monday 28th June 2010 TV3 - Monday 28th June 2010
TV2’S GREY’S ANATOMY CONTINUES TO GROW AUDIENCES WOW AND YOY
ACROSS THE KEY DEMOGRAPHICS
Grey's Anatomy, TV2 Tuesdays 8.30pm Average Audience
13.8
17.9
14.1
16.6
20.6
15.7
6.25.6
6.4
10.812.4
9.0
0
2
4
6
8
10
12
14
16
18
20
22
AP 18-39 HHS w/Kids 0-14 AP 18-49
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%)
Same Week Last Year Previous Four Weeks
TV2 - Tuesday 29th June 2010 TV3 - Tuesday 29th June 2010
Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.
TV2’S COUGAR TOWN PERFORMS STRONGLY
GROWING AUDIENCES WOW AND YOY
Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.
Cougar Town, TV2 Wednesdays 8pm Average Audience
16.2
13.7
18.0
15.3
12.6
10.5
12.9 12.7
0
2
4
6
8
10
12
14
16
18
HHS w/Kids 0-14 AP 18-49
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Same Week Last Year Previous Four Weeks
TV2 - Wednesday 30th June 2010 TV3 - Wednesday 30th June 2010
TV2’S FRIDAY NIGHTCOMEDY HOUR
GROWS AUDIENCES WOW AND YOY AGAINST AP 18-39
Source: Nielsen TAM. Previous Four Weeks W/C 30/05/10- WC 20/06/10.
TV2 Fridays, Two and A Half Men and Gary UnmarriedAverage Audience - AP 18-39
17.4
13.8
6.7
8.3
10.9
13.9
0
2
4
6
8
10
12
14
16
18
19:30 - 19:59 20:00 - 20:29
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Previous Four Weeks TV2 - Friday 2nd July 2010 TV3 - Friday 2nd July 2010
TV2’S FRIDAY NIGHTCOMEDY HOUR
GROWS AUDIENCES WOW AND YOY AGAINST AP 18-49
Source: Nielsen TAM. Previous Four Weeks W/C 30/05/10- WC 20/06/10.
TV2 Fridays, Two and A Half Men and Gary UnmarriedAverage Audience - AP 18-49
16.4
13.1
7.98.8
12.7
10.2
0
2
4
6
8
10
12
14
16
18
19:30 - 19:59 20:00 - 20:29
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Previous Four Weeks TV2 - Friday 2nd July 2010 TV3 - Friday 2nd July 2010
TV2’S AMERICA’S FUNNIEST HOME VIDEOS PERFORMS
STRONGLYGROWING AUDIENCES WOW AND YOY AGAINST HHS WITH KIDS 0-14
Source: Nielsen TAM. Same Week Last Year W/C 28/06/09. Previous Four Weeks W/C 30/05/10- WC 20/06/10.
America's Funniest Home Videos, TV2 Saturdays 7pm Average Audience - HHS with Kids 0-14
11.1
16.5
5.1
13.8
0
2
4
6
8
10
12
14
16
18
HHS w/Kids 0-14
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Same Week Last Year Previous Four Weeks
TV2 - Saturday 3rd July 2010 TV3 - Saturday 3rd July 2010
Source: Netratings: Site Census. Stream Views. Please note that a small number of News Steams are included. Weekly Report is Monday to Sunday inclusive. April 2009 Streams are abnormally high due to a reporting discrepancy which counted each individual dance in Dancing with the Stars as a separate stream
STREAM VIEWS GROW BY 27% YOY ON TVNZ Ondemand
Stream Views on tvnz.co.nz Entertainment
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50000
100000
150000
200000
250000
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350000
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Str
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2009 2010
TV3 VOD vs TVNZ ONDEMAND
Source: TV WORKS trade website - http://www.mediaworks.co.nz/Default.aspx?tabid=175 + Net Ratings for TVNZ Ondemand
•Despite TV3’s growth in VOD, TVNZ Ondemand still delivered 2.9 times more Unique Viewers and 3.6 times more Stream Views in June
•TVNZ Ondemand did have a small drop in June but this was of a record month in May and overall the growth of TV3 VOD seems to have growth the VOD market
Stream Views
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
April May June
TVNZ Stream Views TV3 Stream Views
Unique Viewers
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
April May June
TVNZ Unique Viewers TV3 Unique Viewers