H I G H L I G H T S

Argento required a new design of its bi-annual catalogue to showcase its most stunning pieces of statement jewellery.

Our team designed a 48 page brochure that undoubtedly attracted new stylish customers with its contemporary layout.

ARGENTO: SPRING/SUMMER CATALOGUE

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“The ‘Another Satisfied Customer’ Private Car campaign was a brilliant success for Autoline Insurance Group. Upon rolling out the campaign, we immediately noticed an increase in call volume and traffic to our website. More importantly than this, that translated in to an uplift in Private Car quotes which meant that the campaign delivered on our key objectives. As well as an increase in quotes, we firmly believe that the campaign strengthened the Autoline brand and did a fantastic job at highlighting the excellent

value that Autoline customers can enjoy. It also helped heighten awareness of our five local branches throughout Northern Ireland and the local, friendly service which we strive to deliver for our customers each and every day. We have no doubt that the campaign was a vital factor in achieving new business targets.”

Caroline Currie, Personal Lines Sales Director, Autoline Insurance Group.

AUTOLINE: PRIVATE CAR CAMPAIGN

BELFAST HARBOUR:ANNUAL REPORT

Belfast Harbour is one of our longest standing clients, and we were delighted once again to be creating another stylish annual report.

Leading with inspiring, full-bleed, double page imagery throughout we brought the reader into the world of the Port. We reinforced the corporate identity by using the strong brand colours throughout. The report was printed on high gloss with spot varnish to highlight the brand quality at every turn.

BELFAST HARBOUR: WEBSITE

Belfast Harbour wanted a refreshed and responsive website. Our digital team developed an enjoyable user-friendly online journey combined with an inspiring modern design.

The new website incorporates the key elements of the Harbour, including the ‘Tide Table’, a new feature that allows users to view when the tide will be low and high every day over the next month. The ‘Cruise Schedule’ is now also vastly improved and allows visitors to see when cruise liners dock and depart Belfast Harbour.

CastleCourt’s festive TV commercial really captured the magic of Christmas. The core of the campaign was to help bolster Christmas sales with CastleCourt being at the forefront of consumers’ minds when it comes to Christmas shopping. This feel-good and fun TV campaign was broadcast during prime

time for maximum exposure and featured gift ideas for all the family available in stores with particular focus on the CastleCourt gift card, available all year round, and included the late night opening message for Christmas shoppers. This creative was rolled out across TV, social media and online.

CASTLECOURT: CHRISTMAS CAMPAIGN

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Why have one festival, when you can have a whole season?

Visit Belfast wanted to encourage even more people to join the party and enjoy our favourite city. By bringing all the Autumn festivals into one ‘Season’ we were able to create a highly targeted TV and direct mail campaign that sold Belfast as the ‘city for festivals’ in 2014. This helped increase ticket sales through cross population and inspiration across our audiences.

VISIT BELFAST: FESTIVAL SEASON MAILER & TV COMMERCIAL

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It was time to shake off the long winter blues, get out and discover all that there is to love about Belfast.

Together with Visit Belfast we developed a fully integrated campaign that would get everyone celebrating their love for Belfast. We asked visitors and locals to take a selfie and post it to Facebook, Twitter and Pinterest. This co-creation of #LovinBelfast helped to ‘spread the love’ with real life stories and experiences. It also encouraged more people to visit Belfast and join in the social trend.

We launched the campaign on UTV during the highly coveted break between Emmerdale and Coronation Street, alongside radio slots and promotions, national and local press, as well as widespread digital advertising and social media activity.

With over 23 million Twitter impressions, it was the perfect way of getting people #LovinBelfast.

VISIT BELFAST LOVIN’ BELFAST CAMPAIGN

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With 2013’s ‘Share the Magic’ TV commercial being such a success, Visit Belfast wished to harness the same magical creativity for 2014’s Christmas campaign. We developed a festive and fun campaign using a mix of CGI animation and live footage from in and around Belfast.

The commercial really captures the Christmas spirit and showcases how magical Belfast is at Christmas. With its unique blend of boutiques and big brand retailers, restaurants and activities, it really is a festive experience not to be missed #ShareTheMagic.

VISIT BELFAST:CHRISTMAS COMMERCIAL

Lomond Audi is a group of Audi franchises located across Scotland. Last summer it had a very favourable finance deal available to offer on A5 Coupé and Cabriolet models that they wished to promote specifically through a digital marketing campaign.

We created a simple online proposition “when the sun is up the price is down - just like the soft top!”

LOMAND AUDI:DIGITAL MARKETING CAMPAIGN

FORESTSIDE: RESPONSIVE WEB DESIGN

When planning Forestside’s 2014 marketing strategy, we proposed an integrated approach designed to champion their customers at every turn.

By immersing ourselves in the audience’s world, we realised that they were primarily mobile device users, so we started by developing a fully responsive site that will help them access Forestside wherever they are, whenever they want.

As a result customer awareness increased by 86%. Unique web users rose by 40% and dwell time online increased by 32%.

Building upon the success of the 2013 Autumn/Winter Look Book campaign, we changed the platform used to showcase each look and hosted the Look Books on the Forestside website to encourage multi- platform engagement. Targeting the female audiences in particular, each look showcased the range of product available in Forestside across the unique retailer mix.

The incentive to engage and interact with the campaign was the chance to win a

£1000 Look Book Gift Card. The mechanic asked users to ‘Like’ their favourite look and comment to be in with a chance of winning.

This campaign had an unprecedented level of entry, with Forestside’s Facebook page and website both benefiting hugely from this campaign. Facebook engagement increased by 36% and ‘talking about’ increased by 39%. The website increased unique visitors by 51% and 61% more pages were visited as a result.

FORESTSIDE SPRING/SUMMER LOOK BOOKS

FORESTSIDE:FASHION CAMPAIGN

Targeting younger audiences with the introduction of new stores such as H&M, this campaign aimed to attract lapsed customers back into Forestside by showcasing that the centre is now bigger and better than ever before.

This multi-platform campaign included outdoor, radio, digital media and social media activity. To further engage the younger 16- 25 year old female audience, Forestside gave a £1,000 gift card and an afternoon shopping with stylist Sara O’Neill to snap up all the new Autumn/Winter collections in store.

Stena Line wanted a big sale message for its superb daytrips. Working within the guidelines we developed a day trips campaign that focused on the fantastic ticket price of £10.

The campaign gave a sense of urgency and rolled out across outdoor, radio, and press publications and got people enjoying days out on both sides of the Irish Sea.

STENA LINE

Dublin, Belfast, Glasgow, Edinburgh, Liverpool, Manchester… so many great cities that you can explore from as little as £20 return with Stena Line. This was our proposition for the ‘BIG CITIES – SMALL PRICES’ communications strategy. Using a simple but striking art direction we created an advertising campaign that made a real difference to booking figures.

STENA LINE: BIG CITIES, SMALL PRICES CAMPAIGN

When Translink asked us to create a campaign for its X1 and X2 services to Dublin Airport, we couldn’t wait to help drive sales.

Our aim was to highlight that with such a fast, frequent and affordable option, the passenger’s journey starts the moment they step onboard.

The campaign soared out across Northern Ireland with bus vinyl and regional radio, as well as Google Adwords, web banners, MPUs, leader boards, 48 sheets, 6 sheets, adshel mega wraps, phone kiosk wraps, street liners and station poster sites.

TRANSLINK: DUBLIN SERVICES CAMPAIGN

Down Royal asked us to create an impactful press advert to retain the current clientele who regularly attend the fabulous Down Royal Festival of Racing. The aim was to continue to position Down Royal as not

simply a racecourse of outstanding quality, but indeed as Northern Ireland’s most stylish sporting day out for punters and corporate customers alike.

DOWN ROYAL: FESTIVAL OF RACING BROCHURE

Colbornes are a group of Audi franchises in the South of England. At the end of August they wanted to promote the expanding Q range. So to drive web traffic and stimulate interest we created a digital campaign that targeted the back-to-school market referencing how our range was getting bigger – as our target audiences families would be.

COLBORNES: Q RANGE

QUEENSBERRY: WEBSITE

Queensberry Real Estate is considered one of the UK’s leading urban regeneration specialists, having delivered over 1.5m square foot of mixed-use space over the last seven years. Queensberry has been a longstanding client of Ardmore and in the summer of 2014 we were commissioned to design and develop its new corporate website.

The main shift in website use has been towards greater access via tablet devices and smart phones. For a company as forward thinking as Queensberry, this shift in usage patterns needed to be reflected in its website.

The result is a website that is fully responsive to the device used to view it and integrated with a content management system that allows Queensberry to stay on top of their content in real time.

Our Tayto artwork has really taken off at George Best Belfast City Airport! This design located at the taxi stand and at security gives travelers from near and far a ‘big bite’ of

the Tayto brand. The imagery includes the iconic Mr Tayto and is incorporated with big and bold brand colours. It really is a tasty advertisement that is hard to miss!

TAYTO TAKE OFF: AIRPORT BRANDING

We worked with MCS Group on a brand awareness campaign using outdoor and digital banners.

All of the outdoor, poster and brochure materials used the same theme, that being the big fish that stands out from the crowd.

The traditional print design was easily adapted for digital execution and turned into animated banners and MPUs for display networks online.

MCS GROUP:OUTDOOR AND DIGITAL

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Forest Feast approached us to help promote their busiest time of year… Halloween.

They expressed a particular interest in reclaiming their share of the marketplace, which had become quite stagnant over the past few years.

We developed the spooky ‘WooBoo’ characters, which featured across the new packaging we designed and the 20 sec animated TV commercial we produced. The result? 17% increase in gross sales.

FOREST FEAST:HALLOWEEN

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Land Rover has been making Defenders since 1948. They are highly reliable and tough wearing vehicles that are especially well suited to the farming way of life.

We wanted to reiterate the reliability of the Defender along with reminding the target audience of the well-established reputation this brand enjoys with the farming community.

CHARLES HURST:LAND ROVER PRESS

Rushmere doesn’t believe in simply following the flock. So, when it came to launching the Spring/Summer 2014 collections, we decided to push the boundaries even further by inviting everyone to have a sneak peek behind the scenes.

In order to migrate the audience to a younger, more fashion-focused demographic, we rolled the campaign out on TV across the highly targeted SkyAdsmart, as well as Channel 4 and UTV. This was supported by

social media activity, press, exclusive behind the scenes advertorial in IN! Magazine and targeted outdoor activity to help drive footfall from wider catchments.

Martin Walsh, Centre Manager said, “The outdoor creative and television campaign in May made a confident statement about our fashion credentials. It helped to position Rushmere as a major regional retail destination, and contributed to four months’ consecutive growth year on year.”

RUSHMERE: SPRING/SUMMER CAMPAIGN

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2014 Autumn/Winter campaign aimed to promote the full retailer mix at Rushmere Shopping Centre, focusing on a core fashion offering.

Targeting secondary and tertiary catchment areas in the run up to Christmas, the look and feel of the campaign was created to inspire a young, female audience and drive footfall into the Centre whilst encouraging sales.

This campaign was also supported by an on-mall Fashion Show to celebrate the South Mall’s 10th Anniversary showcasing the unrivalled fashion retailers available and promoting this season’s upcoming fashion, hair and beauty trends to Saturday shoppers.

RUSHMERE: AUTUMN/WINTER CAMPAIGN

Rushmere’s previous website was created before the dramatic rise of tablet and smart phone ownership in its target audience, so with that in mind, they asked us to help them make their website work harder for their brand. We wanted to create a website with equal measures of style and substance and set key objectives to ensure our targeted approach achieved real-world results.

We were also keen that the site would not be a one-way conversation and created a Trends page, which allows visitors to comment on the super stylish updates.

The extra bonus was that the user was able to recreate the featured styles themselves as the page was created using only products available on-mall. The result? 64.6% of the users are new users.

RUSHMERE: WEBSITE

RUSHMERE: BLACK FRIDAY CAMPAIGN

Our Black Friday campaign was essentially digitally driven. Commencing on the Monday before, it very successfully created engagement and awareness with our customers. In the absence of any detail on deals and offers from our retailers until the last minute, the team created intrigue in the event by cleverly playing on the “black” aspect of the event’s title - darkening the colour of our avatar on Facebook each day in the build up to the event. ROI was excellent with a spend of just over £1k helping to deliver a footfall increase of 16%.

Convenience. Flexibility. Practicality. Value. The environment. Time saving. All logical reasons which make Translink Metro the smart choice for business commuters.

To further amplify this theory we developed a brand building campaign firmly aimed at the business user that is distinctive, impactful and unmissable.

This campaign targeted people who work in the city and live in the greater Belfast area, along key Metro routes leading into and out of the city centre, to encourage Metro use.

Artwork for this campaign was designed specifically with businesspeople in mind. POS was created to support events and buses were wrapped. The bus roofs had graphics cleverly installed so that people could look out of their office windows and see the ads.

TRANSLINK:WORK LIFE’S BETTER CAMPAIGN

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We developed a fully integrated campaign to promote Translink’s Park & Ride services across Northern Ireland. Four of the popular Greater Belfast sites were brought to the fore; Cairnshill, Black’s Road, Sprucefield and Translink’s new site, Dundonald. The aim was to encourage people to use these services to travel into the city centre, whilst highlighting the key benefits - saving time, money, fuel and avoiding the hassle of trying

to find a parking space. The campaign was rolled out across the province on TV, radio, outdoor and social media including Facebook. Using the existing Life’s Better brand creative and weaving in the Park & Ride message allowed us to retain and bolster the “Life’s better with Translink” behaviour proposition and drive the use of the already successful hashtag #translinklifesbetter.

TRANSLINK: PARK & RIDE CAMPAIGN

CastleCourt asked us to help them promote the new Autumn/Winter collections.

We launched the new seasonal styles by creating ‘on trend’ looks that would inspire the audience.

The aim was to encourage people to be motivated by our creative and see for

themselves everything that CastleCourt had to offer for the Autumn/Winter season.

This campaign was rolled out through outdoor, social media and on-mall throughout the centre.

CASTLECOURT: AUTUMN/WINTER CAMPAIGN

“This campaign was introduced to give something back to loyal SUBWAY® customers. The aim of the campaign was to create hype and promote a Customer Appreciation Day on Friday 19th September 2014 whereby customers were offered a free 6” sub when any 6” sub and a drink were purchased.

This multi-format campaign included adshels, adboxes, radio and online advertising. In addition, a celebratory party atmosphere was created in-store with balloons, bunting and staff badges.

We are delighted with how this campaign has gone with several stores breaking their records by selling more units of product per hour than ever before, with some stores seeing footfall up by 20% which extended into the weekend. The campaign was so successful that we will be doing it all over again soon!”

Frances Adgey, Marketing Manager

SUBWAY: CUSTOMER APPRECIATION CAMPAIGN

We were delighted to work on Jameson’s Irish Whiskey, Christmas Trade campaign; with a cheeky nod to the infamous 2% per year of whiskey that evaporates from the barrel, toasted the Angel’s Share.

JAMESON: TRADE PRESS

Visit Belfast wanted a short film to showcase the remarkable journey this fantastic city has made over the past 15 years.

We produced a piece that not only encapsulates the city’s achievements and advancements but also celebrated the iconic events that have firmly placed Belfast on the international map as a ‘must-see’ visitor and business conference destination.

The showreel was originally used by the Chief Executive of Belfast City Council at the World Travel Market in London and such was its success that it is now being used for presentations worldwide by senior Belfast and NI spokespeople.

VISIT BELFAST: BRAND NEW DAY FILM

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