Higher Ed Boot Camp: Executive Review

Higher Ed BootcampExecutive Review

Margo Anderson – Internet Solutions Client Manager

Margo Anderson, Client Manager | Page #1 © 2010 Blackbaud

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© 2008 Blackbaud

Margo Anderson – Internet Solutions Client Manager

� Remove distractions from your environment� Close mail or other programs you may have opened other

than Live Meeting� Respond to the polls and questions� Raise your hand electronically to ask a question

“Netiquette”


� Raise your hand electronically to ask a question� Mute your phone

Agenda

� Introductions� Session Recap

• Google Analytics• Email Testing Best Practices• Successful Event Landing Pages


• Blackbaud NetCommunity New Feature Review

� Overview of Data Management Services for Internet Solutions

� Guest Speaker� Questions?

About the Host

Margo Anderson� Internet Solutions Client Manager

• Manager of Blackbaud’s internet solutions service bureau offering (Data Management Services for Internet Solutions)

Passionate about online fundraising


� Passionate about online fundraising and email marketing

� 5 years of experience working with Blackbaud NetCommunity

� Loves the outdoors!

Intro to Google Analytics


Intro to Google Analytics

� Free tool that measures web traffic & online engagement:• What are your prime hours, days of week, and days of the month for visitor usage? • How many unique visitors, how often do they visit, for how long?• What are the most viewed pages? Are they consistently most viewed or do they

change weekly or monthly? • What are the least viewed pages? Consider revising, re-marketing or removing.• Where do visitors go when they leave the site?


• Where do visitors go when they leave the site?• What search engines are most used, keywords searched, browsers being used?

� Why it’s important?• Helps you to improve conversion rates (event registration, giving, email sign ups, etc)• Helps you to tune your communications for better response• Helps you focus limited marketing resources in the right places•


Email Testing Best Practices


Email Testing Best Practices

1. Step One: Create a good email template and message

2. Step Two: Create a Testing Strategy


3. Step Three: Execute

4. Step Four: Report and Analyze

Anatomy of a Good Email Message

Includes organization name

Once email newsletter timing is determined, always send the

same day & timeCreate naming conventions for your email messages


Includes organization name

Subject line includes organization name and topic

Utilize merge fields

Anatomy of a Good Email Message, cont.


Include links back to your site

Social networking links

Create a Testing StrategyTesting can quickly become overwhelming if you don’t have a plan.

1. Determine what you want to test.2. Determine how large your sample size will be (#

vs. % of list).


3. Determine how you will analyze and track results.

Source: Email Marketing by the NUM8ERS

Successful Event Landing Pages


Top Ten Must Haves

10. Facebook Like Box9. Social Networking Links8. ShareThis7. Link to Calendar/Schedule of Events6. Snazzy Alumni Photos


6. Snazzy Alumni Photos5. Recap of Last Year4. Specific OR Friendly URL3. Look Who’s Coming (Directory Part)2. Survey/Poll1. Online Registration/RSVP Functionality

NetCommunity New Feature Review




Reviewed the following new features:� Scheduled Emails

• Schedule emails to be sent on a recurring basis� Conditional Email Content

• Targets content to a member of a specific query within an


email message� Events Calendar

• Import events• Ability to color code and add icons for each calendar

within a group calendar� Directory

• Sort by column headers

NetCommunity New Feature Review, cont.

� Content Comparison• Automatically compares content based on click-throughs

� User Interface• Demoed the enhancements to the user interface

� Common Forms


• Creates custom forms that accepts payment and creates an export file

Why focus on email and online fundraising?


Why focus on email and online fundraising?

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Why focus on email and online fundraising? cont.

� Online giving is the fastest growing channel and has been recession-proof since 2001

� Online donors are usually incremental new donors, expanding your network of support

� Online gifts are usually 51% larger than offline gifts


� Online gifts are usually 51% larger than offline gifts� Multi-channel donors that give via the internet give gifts

that are 46% more than other multi-channel donors


� High average online gift amounts

Average Online Gift Amounts by SectorAll Sectors $144.72

Business / Corporations $194.05

Cultural $112.47

Family / Human Services $154.13


Family / Human Services $154.13

Foundations $209.53

Healthcare $95.21

Hospitals $120.16

Higher Education $204.05Independent Schools $371.62

Other $110.04

Recreational / Social $134.31

Religious $196.44


� Email is nimble and provides virtually instant access to friends and supporters

� Email is personalized and serves information in ways 21st century constituents expect

� Email is inexpensive compared to other channels


Email is inexpensive compared to other channels� Email is a great equalizer – every organization can look

professional and exceptional� Email is measurable, offering opportunities to optimize your

marketing message like no other channel

Overview of DMS for Internet Solutions


What is DMS for Internet Solutions?

It can be a challenge for nonprofits to recruit, train, and retain staff members who can help with online fundraising and email marketing.

� DMS for Internet Solutions is a web and email management services bureau offering.

� Blackbaud’s DMS for Internet Solutions provides a solution to


� Blackbaud’s DMS for Internet Solutions provides a solution to staffing issues.

� Services can range from recurring content updates to creating targeted email event invitations with accompanying landing pages and event registration forms.

What is DMS for Internet Solutions?DMS for Internet Solutions allows nonprofits with our Internet products to offload recurring, ongoing functions associated with web/email management and day-to-day operations.

Data Services Email Management• Assistance in processing Blackbaud

NetCommunity transactions within The Raiser’s Edge.

• Configuring The Raiser’s Edge to support new Blackbaud NetCommunity parts

• Reporting and List Generation Services

• Segmentation and list preparation• Split testing• Copy editing (including conditional email

content)• Email template development• Email testing


• Reporting and List Generation Services • Email testing• Opt-out and Bounce management

Content Management Online Strategic Oversight• Copy editing• Create new pages and templates• Configure and style Blackbaud NetCommunity

parts• Maintain and update information architecture• Refresh content and images (i.e., replace

expired content)

• Share Blackbaud NetCommunity best practices in relation to the organization’s audience and organizational priorities

• Provide quarterly updates of internet trends and evolving technologies that impact the organization’s business objectives

• Maintain web presence on the leading-edge of solution functionality

• Distribute monthly analytics reports of relevant web and email metrics

A Word from Chip Potts

� Associate Director & Chief Financial Officer

� Santa Monica College Foundation


Foundation� DMS for Internet

Solutions Client since October 1st

Contact you account manager or Margo Anderson to learn more about signing up for DMS for Internet Solutions.

Questions?


Questions?

Documents

Higher Ed Boot Camp: Executive Review