Industry leading high tech and electronics companies areimplementing product lifecycle management (PLM) to succeedand grow in a demanding global marketplace.Their goals are tobring profitable new ideas to market ahead of the competitionwhile increasing both revenue and market share.

Transforming the process of innovation in

high tech and electronics

www.siemens.com/plmSiemens PLM Software

Industry challenges

High tech and electronicscompanies face a variety ofchallenging business imperatives.Companies must develop anddeliver products that are bothhighly innovative and costsensitive while competing in adistributed global marketplace.They continue to be squeezedby aggressive price points,product design complexities,regulatory requirements andtechnological change. In turn,these pressures threaten toerode profit margins, contributeto commoditization, complicatethe manufacturing process andslow the take-to-market cycle.

Companies that aspire toleadership in the high tech andelectronics industry need to:

Increase product innovationso that they can bring newproducts and new technologyto market faster

Improve program profitabilityby employing effective costmanagement techniques

Encourage worldwidedevelopment excellenceby leveraging globalinnovation networks

Integrate regulatory compliancemore efficiently into theirlifecycle processes instead ofhandling it as an isolated event

Effectively manage the globalmanufacturing supply chainto meet such core businessrequirements as on-time,on-cost and on-qualityproduct delivery

“In order to make innovationwork, it has to be made apriority – and integratedthroughout the organization.”

Elaine Dundon“The Seeds of Innovation”

Today’s most forward-thinking high tech and electronics companiesare building global innovation networks that enable them tocontinuously improve their products and processes – and organizetheir value chain so that innovation can flourish.These networksempower organizations to meet the following business imperatives.

Increasing the yield of innovation. Innovation can make –or break – a high tech and electronics company. Better products,technology advances and streamlined development/manufacturingprocesses illustrate how innovation can deliver business value indifferent ways.

Compressing time-to-market. High tech and electronicscompanies are driven by the need for speed. Global innovationnetworks enable companies to analyze their processes, designsand/or suppliers to determine whether they work effectivelyin speeding products to market.

Meeting business and regulatory requirements. Meetingcompliance mandates is not an option for high tech and electronicscompanies – it is an imperative. Existing mandates already banthe use of hazardous substances and require recycling. Globalinnovation networks enable companies to approach complianceas a strategic initiative rather than as just a reporting activity –thereby building regulatory compliance directly into all phasesof the product lifecycle.

Optimizing resources. Global competition is shrinking thewindow of opportunity for companies to recoup their intellectualproperty investments. Global innovation networks enablecompanies to optimize their resources to achieve cost and qualitytargets essential for time-sensitive opportunities.

Maximizing globalization advantages. By enabling a worldwideecosystem of employees, partners, customers and contractmanufacturers to launch products in today’s marketplace, globalinnovation networks minimize operational risk, reduce variabilityand drive process improvement.

Business imperatives for high tech and electronics companies

> Facilitate global collaborationthrough the use ofinnovation networks

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Connectpeopleglobally

Capture knowledgethrough collaboration

Structure and manageknowledge for re-use

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Initiatives for the high tech and electronics industry

Siemens delivers solutions that drive innovation in the high techand electronics industry through strategic initiatives that leverageSiemens PLM Software’s experience and its customers’best practices.

Get to market faster by accelerating newproduct developmentBy enabling product developers to apply transformational ideasto new products and their related take-to-market processes,new product development initiatives help high tech and electronicscompanies attract new business and increase market share. Siemensprovides the following best practices and initiatives for improvingnew product development.

• Facilitate phase gate and deliverable management withprogram planning and control, thereby enabling stakeholdersto make better product decisions

• Improve product design iteration and evaluation with conceptmodeling, shape and layout

• Perform platform and model option management withlifecycle product management and detailed engineeringoptions and variants

• Reduce design iteration and the need for physical prototypeswith digital simulation and validation

• Ramp up to full production readiness with manufacturingprocess optimization

Manage costs through resource utilizationBecause price reductions continue to pressure today’s margins,high tech and electronics companies must increase the yield of theproduct development process to ensure successful and profitableproduct launches. Siemens’ solutions allow product makers tomanage costs, improve quality and increase productivity by providingthe following functionality.

• Manage development resources/costs and real-time updateswith program planning and control

• Facilitate commercial part and vendor management with lifecycleproduct management

• Leverage supplier-provided intellectual property throughoutthe development environment with real global supplychain mangement

• Reduce development costs with digital simulation and validation

• Leverage design data downstream with tool design and machiningto reduce manufacturing planning costs

• Reduce product run costs with manufacturing process optimization

• Ramp up to full-scale production with manufacturing execution

>Accelerate new productintroduction and ensureprogram profitability

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“With more than 50 percent of planned orders...requiringcompliant parts, manufacturers must take action nowto safely error-proof their processes while transitioninginventories and demonstrating compliance.”

Simon JacobsonAMR Research

Achieve global development excellenceToday’s high tech and electronics companies require acollaborative environment that enables their value chains torapidly implement new ideas for business improvement. Siemenssolutions enable product makers to manage their extended valuechains by applying the following functionality.

• Facilitate partner and supplier selection early in the developmentlifecycle with program planning and control

• Manage the access and distribution of product information withglobal supply chain management

• Provide visibility to outsourced manufacturing operations,including consumption and status monitoring, with outsourcedmanufacturing management

Reduce environmental compliance riskAlmost all of the world’s leading economies have adoptedenvironmental regulations that require compliance by high techand electronics companies. Regulatory compliance is a coreelement in the Siemens solutions portfolio. As a result, Siemens’solutions enable companies to become compliant – and remaincompliant – by supporting the following processes.

• Establish a business strategy for environmental compliance,including the ability to manage requirements, program milestonesand deliverables, with compliance strategy and reporting –while ensuring that selected parts and their suppliers complywith company and internationally driven requirements

• Ensure that designs meet recyclability and disassemblycompliance requirements with design simulation and validation

• Identify lead-free components, facilitate inventory managementand perform process verification, which are crucial forsupporting manufacturing for compliance

> Foster creativity anddrive innovation throughoutan extended value chain

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Innovation across the

Ideation and conceptdevelopment

Productplanning

Productdevelopment

Productionplanning

Portfolioplanning

entire product lifecycle

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Obsolescenceplanning

Volumeproduction

Product launchand validation

Productsustainment

Comprehensive support for high tech andelectronics business processes

Leading high tech and electronics companies are implementingSiemens solutions to achieve the highest levels of innovationand business value. Siemens PLM Software provides the mostcomprehensive series of solutions available.These solutionsare built on a rich set of knowledge management, processmanagement and collaboration capabilities that Siemens hasderived from its experience as the world’s leading providerof product lifecycle management (PLM) technology.

Siemens solutions for the high tech and electronics industry enablecompanies to inject innovation into their product development,lifecycle management and manufacturing processes.

Digital product developmentSiemens’s digital product development solutions provide production-proven applications and automation tools that allow companiesto manage, automate and optimize all aspects of productdevelopment, including support for the following digital productdevelopment processes:

Concept and layout greatly enhance the decision making processby turning 2D ideas and concepts into 3D models that can beleveraged in early feasibility studies and the development ofengineering platforms.

Shape design and refinement enables designers to quickly refinethe design concept by using sophisticated modeling, analysis andvisualization tools.

Detailed engineering, including the management of options andvariants, provides advanced tools for rapid design and validationof new products and any option/variant – including sophisticatedtools for design, knowledge capture, automation and changemanagement.

Digital simulation and validation enables the capture of any kindof product characteristic as a part of the digital model – as wellas the verification of physical, performance and environmentalcompliance – thereby reducing the need for physical prototypes.

Tool design and machining provides a completely integratedmanufacturing solution with capabilities ranging from highlyautomated mold design to the effective simulation andprogramming of mold machining.

Digital lifecycle managementSiemens’ digital lifecycle management solutions enable high techand electronics companies to leverage enterprise productknowledge across an extended value chain that includes thecompany’s own employees as well as its suppliers, partners andcontract manufacturers.

Program and planning control enables organizations to make betterbusiness decisions by providing enhanced visibility to resource,scheduling and product information.

Lifecycle product management allows organizations to capture,manage and re-use product knowledge throughout the productlifecycle, thereby enabling them to monitor and control productevolution from concept initiation to product delivery.

Regulatory compliance strategy and reporting treats compliance asan integral element in the product lifecycle, enabling organizations tovalidate product compliance with multiple regulatory requirements.

Global supply chain management allows organizations to establisheffective partner relationships early in the planning process, as wellas to ensure that the entire value chain is aligned and committedto the development/delivery of product resources throughout theentire product lifecycle.

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“For manufacturers today, innovation is the engine ofgrowth. Paradoxically, however, building or restructuringtheir operations to profitably bring new products andservices to market is near the bottom of mostmanufacturers’ priorities.”

Deloitte“Mastering Innovation”

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Digital manufacturingSiemens integrates best-of-breed digital manufacturing solutionswith Siemens’ proven knowledge management foundation toprovide companies with the most extensive set of solutionsfor manufacturing excellence.

Manufacturing process optimization covers the entire NPIprocess including DFA/DFT, PCB assembly and test throughto documentation. It enables up-front assembly and testabilitychecks at both the board and box level, thereby ensuring thatthe NPI process is done correctly the first time.The solutionalso provides a single software platform to program SMTsingle and multi vendor configurations as well as single joband multi job scenarios.

Manufacturing execution provides component-to-final productshipment as well as traceability that facilitates customer andregulatory compliance initiatives at the shop floor level, as well asproduction control for total visibility of key performance indicators(KPIs) including material management work in progress, quality

management, repair management and overall equipment efficiencyat the plant or enterprise level.The solution also providesintegration to enterprise systems like ERP/MRP, PLM and othershop floor applications.

Outsourced manufacturing management provides executives andmanagers with visibility to their extended manufacturing operationsby managing the business relationships, quality and inventory ofoutsourced operations.

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Siemens’ transformational approachfor high tech and electronics companies

The high tech and electronics industry covers a wide range ofmarket segments.These complex and diversified segments sharea series of common challenges, including the need to developinnovative products with a profitable margin, bring these productsto a global market ahead of the competition and comply withenvironmental regulations. Just as importantly, all of thesechallenges must be met by extended value chains that operatein globally dispersed work environments.

Siemens’ high tech and electronics solutions help companiestransform their business processes by injecting innovation intothe product development cycle.

Siemens has captured the knowledge, experience, bestpractices and lessons learned from the world’s largest installedbase of PLM customers. Siemens uses this knowledge to developintegrated solutions tailored to master the industry’smost strategic challenges.

Siemens’ solutions for the high tech and electronics industry targetcore business processes by driving innovation through digital productdevelopment, digital lifecycle management and digital manufacturing.

Siemens’ seamless integration capabilities enable its clients toimplement tightly coupled high tech and electronics solutionsthat include core Siemens PLM Software technologies,as well as third-party applications.

Don’t let the opportunity to drive innovationthroughout your value chain pass you by.Contact your Siemens PLM Software representativetoday for more information about Siemens hightech and electronics solutions.

Put Siemens’ solutions to work for your business

“Well, innovation is the lifeblood of any corporation.That’s our real competitive advantage...to be ableto distinguish and differentiate ourselves in insanelygreat ways from our competition so that we can gowin in the marketplace.”

Dr. Randall LedfordVice President and CTOEmerson Corp.

>Transform your processof innovation

© 2007. Siemens Product Lifecycle Management Software Inc. All rights reserved. Siemens and the Siemens logo are registered trademarks of Siemens AG. Teamcenter, NX, Solid Edge,Tecnomatix,Parasolid, Femap, I-deas, JT, UGSVelocity Series, Geolus and the Signs of Innovation trade dress are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc.or its subsidiaries in the United States and in other countries. All other logos, trademarks, registered trademarks or service marks used herein are the property of their respective holders.

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About Siemens PLM SoftwareSiemens PLM Software, a division ofSiemens Automation and Drives (A&D),is a leading global provider of productlifecycle management (PLM) softwareand services with 4.3 million licensedseats and 47,000 customers worldwide.Headquartered in Plano,Texas, SiemensPLM Software’s open enterprise solutionsenable a world where organizations andtheir partners collaborate through GlobalInnovation Networks to deliver world-classproducts and services. For more informationon Siemens PLM Software products andservices, visit www.siemens.com/plm.

Division headquarters

United StatesGranite Park One5800 Granite ParkwaySuite 600Plano,TX 75024972 987 3000Fax 972 987 3398

Asia-PacificSuites 6804-8, 68/F., Central Plaza18 Harbour Road,WanChaiHong Kong852 2230 3333Fax 852 2230 3210

EuropeNorwich House Knoll RoadCamberley, SurreyGU15 3SYUnited Kingdom44 1276 702000Fax 44 1276 705150

AmericasGranite Park One5800 Granite ParkwaySuite 600Plano,TX 75024800 498 5351Fax 972 987 3398

Regions

Siemens PLM Software leads togreater innovationThere is no single road to innovation, but thereare signs you’re headed in the right direction.Leading innovators get to market faster,managecompliance, optimize resources and achieveglobalization. They’re also four times morelikely to use PLM software to plan, define,build and support their products. SiemensPLM Software’s family of PLM solutionshelps businesses establish Global InnovationNetworks that transform their processof innovation.Drive your businessto greater innovation andaccelerate your growth.

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