High Performance Culture Transformation

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    Measuring and Managing

    High Performance CultureTransformation

    Presented by:

    Rohn Rajen

    Partner

    Human Capital Group Asia Ltd

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    Measuring and Managing

    High Performance Culture Transformation

    Basic questions:

    What is a high performance culture?

    Is performance linked to organizational culture?

    Can culture be measured?

    How to change culture?Good example? Case study

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    H i g h Pe r f o r m a n c e Cu l t u r e

    Th e D en i s o n M o d e l

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    What is Culture?

    Deeply held beliefs and assumptions

    How people in our organization think and act,every day

    the way things are done around here

    Result

    Beliefs &

    Assumptions

    Mind

    setBehavior

    Performance

    Dr Denison, IMD

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    History

    Model developed by Prof. Daniel Denisonof IMD

    Based on over 25 years of research linkingorganizational culture and leadership toperformance measures such as Return on Equity (ROE)

    customer satisfaction

    sales growth

    employee satisfaction

    innovation

    quality and other performance measures

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    Solutions

    Mergers & Acquisitions Transformation & Turnaround

    Aligning Strategy & Human Capital Talent Management & Leadership

    Development

    Leadership Transitions

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    Services

    Denison Organizational Culture Survey Modules: Engagement, Innovation, Trust

    Denison Leadership Development Survey

    Change Monitors Pulse surveys build in accountability and check

    points

    On-line Dashboard and Action Planner Helps organizations translate survey results

    into actionable interventions

    Research & Consulting Group Services Custom questions and reports development

    Qualitative analysis Change management

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    1086 companies in 48 Countries, >500,000respondents

    75% North American, 15% Europe, 7% Asian,

    3% Africa/Middle East/Central & SouthAmerica

    Different Industries and different Countries, on

    average, have very similar results to theglobal benchmark

    Using the Global Benchmark database Composites are available for many different

    Industries and Countries

    Global Benchmark

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    Organizational Interventions

    HIGH PERFORMANCE ORGANIZATIONS

    1

    2

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    Adaptability

    Pattern..Trends..Market

    Are we listeningto the marketplace?

    Mission

    Direction..

    Purpose..Blueprint

    Do we know where

    we are going?

    Involvement

    Commitment ..Ownership Responsibility

    Are our peoplealigned and engaged?

    Consistency

    Systems..Structures..Processes

    Does our systemcreate leverage?

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    This is one ofthe four keytraits that

    impactbusinessperformance.

    This is one of thethree indices thatmeasure behaviorsfor this trait. Each

    of the twelve indicesconsists of fivesurvey items.

    This is a percentilescore. Apercentile isorganizations

    score asbenchmarkedagainst theaverage of otherorganizations. This

    organization, forexample, scoredbetter than 68percent of all ofthe companies inthe database inthe area of Goalsand Objectives.

    The profile is coloredto show the quartilein which thepercentile falls. This

    score, for example,falls in the thirdquartile.

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    More Color

    is Better!

    A profile of a

    highperforming

    culture

    A profile of anaverage

    performingculture

    A profile of alow

    performing

    culture12

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    The Link to Performance

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    Culture Links to Performance

    Innovation &

    Customer

    Satisfaction

    Stable

    Performance

    Over Time

    ProfitabilityROI, ROE

    Operating

    Performance

    QualityEmployee Satisfaction

    Growth

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    Flexible and Stable

    FlexibleAdaptability + Involvement

    A flexible organization has thecapability to change in response to the

    environment

    StableMission + Consistency

    A stable orientation contributes to anorganizations capability to remainfocused and predictable over time

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    External Focus and Internal Focus

    External Focus:

    Adaptability + Mission

    The organizations focus ison adapting and changing inresponse to the external

    environment

    Internal Focus:Involvement + Consistency

    The organizations focus ison the dynamics of theinternal integration ofsystems, structures, andprocesses

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    Dynamic Tension:

    High performanceorganizations learn how to

    link the purpose, direction,and goals of the organization(top - down) to a sharedsense of responsibility,ownership and commitmentwith all employees(bottom - up).

    Employees understand therelationship between theirindividual goals and theorganizations goals and arehighly motivated to

    contribute.

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    DynamicTension:

    Successfulorganizations learnhow to cope with thedual problems ofexternal adaptation

    (stimulate progress)and internalintegration (preservethe core).

    It is not an either/orproposition - high

    performanceorganizations must beable to do both at thesame time.

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    Study of Automotive Service Centers in the USA Total of 338 dealerships and over 12,000 employees Compares organizational culture and customer satisfaction

    Satisfying Your Customers

    Below 50% Highly Satisfied Above 80% Highly Satisfied

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    Impact on Performance

    Return-on-Assets 4.5%

    Sales Growth .1%

    Market-to-Book Ratio 3.5

    Return-on-Assets 6.3%

    Sales Growth 15.1%

    Market-to-Book Ratio 4.4

    If we compare the 102 firms in the top and bottom 25% based on their overall

    average of the 12 indexes, companies with higher culture scores have greaterprofitability, sales growth, and market value than those with lower culture scores.

    Top 25%Bottom 25%

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    Automotive Company

    212004 2006

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    Changes in Automotive Company

    22

    2002 2003-006Profit On plan 03-05 : Beat profit plan

    06: NA Restructuring

    Quality 37 PPM Single Digit PPM

    New business wins 2 Non GM wins inprior 5 years

    Over 20 non GM wins

    Globalization No Asia presence 4 programs won in AsiaNew plant established inChina

    Global leadership 8 leaders in 5years

    1 leader

    Global coordination None Extensive globalcoordination

    Source : IMD-4-0309 ; 2009

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    We have the same ingredients anduse the same ovens, but its the

    skills, attitude and experience of the

    workforce that differentiates thebrands.

    David Brandon

    Chairman and Chief Executive of Dominos Pizza

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    T0

    PROTON CASE STUDY

    CHANGE MANAGEMENT PROJECT (PCMP)

    (PROCESS SAMPLE ONLY, DATA NOT INCLUDED)

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    Initiative T0: Change Management

    What the

    initiative is

    about?

    Why is itimportant?

    What should

    change?

    How will

    success look

    like?

    What we

    need from the

    team?

    This initiative aims to transform the mindset and working behaviour of allPROTON employees across the business chain, in tandem with T1 T13 processand operational excellence initiatives. Ultimately, aligning the companys culture,values, people and robust processes, to create a high performing organisation.

    Working attitude

    Communication channel

    Legacy issue

    Process Change Management requires Behavioral Change Management to

    complement it. It is imperative that PROTON as an organisation to embrace bothchanges which eventually will result in a more agile, responsive, cohesive henceproductive working culture

    Clearly understand Proton imperatives and the need to change

    Focus more on the future and less on the past; focus more on finding solutions andless on lamenting on problems

    Willingness and an unwavering commitment to change and be a part of a newProton that will be the model for Malaysias global ambitions

    We will attain an organisation receptive and resilient to changes for sake of

    betterment

    We will forge a cohesive organisation which will strive and motivated for a

    common goal

    We will possess a high performing work culture practising the best-in-class workprocesses

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    Conductorganisational

    effectivenessand leadership

    survey

    Collate

    andinterpretresults

    of survey

    Create &communicate

    a coherent

    vision, andempowerteam toexecute

    Wave 1

    Wave 2

    andbeyond

    Change Management Framework

    Climate survey

    360 degree survey Leadership survey

    Dennison survey

    Engagement survey

    A B C D E

    Keyactivitie

    s

    Issue

    Time-

    line

    Highperform-

    ingorganisa-

    tion

    Start Change Deploy Change

    12 months 42 ~ 48 months

    Not 100%participation

    Tabling results to MD

    and seniormanagement team

    Accuracy of results Results are not readily

    accessible

    Create a change

    vision Appointment of

    Champion and

    Program Manager

    Appointment of

    external expert

    Champions areineffective

    Delay appointment of

    external expert

    Ensure that quick

    wins can be achieved

    to anchor sense of

    achievement and

    credibility

    Average 70%participation

    No follow-up

    activitiies

    Institutionalize new

    working culture

    Build a monitoring

    process to track

    change

    TBD

    Implement & moni tor change

    6 months

    i h j f l l f i

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    High Performance Leaders

    High Performance TeamsHigh Performance Individuals

    Strategic Alignment

    High Performance Organization

    Denison Survey ResultsPMO & Online Dashboard

    Action PlanningTransformation Framework

    Paving the journey of cultural transformation

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    Adaptability: Line Item Analysis

    Perceived Strengths: Process flexibility; focus on continual

    learning and improvement

    The perception isthat wecontinuallyattempt to learnand improve.However, attemptsto make changesare usually met

    with resistance. Itis not always clearhow the interestsof the customerare reflected inour decisions. We

    are generallyreactive whendealing withcustomer concerns

    28

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    Mission: Line Item AnalysisPerceived Strengths: Shared vision and strategic intent

    We have aclear sharedvision and weare in a

    position tomake decisionsthat can affectthe industry.However thereis a tendency

    to engage inshort termthinking. Thisoften leads toinsufficient buyin amongemployees inachievingbusinessstrategies

    29

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    HPL H i g h Pe r f o r m a n c e Le a d e r s

    H PT H i g h Pe r f o r m a n ce Te am s

    H PI H ig h Pe r f o r m a n ce I n d i v id u a l s

    Le a d e r s Ch a n g e l e a d e r

    M i d d l e M an a g e r Ch a n g e a g e n t

    Se l f d i r e c t e d i n d i v i d u a l s Em p o w e r e d s h a r e d

    l e a d e r s h i p

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    Company wide score board and announcements, withOnline dashboard real time, accessible to all

    Quarterly review meeting with PMO, Trainers,Consultants, MCM, Change agents & Project team heads

    Rewards incentives, celebration, recognition and awardceremonies every month (celebrating success)

    Special workshops on Execution Skills for selected

    team leaders

    HR to look into talent development, PMS, Recruitmentpolicies on performance, Incentives, Career

    development and World class human capabilitydevelopment.

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    Dismantle silo structure

    Move away from territorial

    behavior / attitude

    Enhance sense of urgency

    and boost momentum to

    succeed

    Up to

    10,00

    0

    emplo

    yees

    involved in

    Target

    2010 2011 2012 2013 2014

    Across all 10,000 employees involved intransformation process by end of 2014

    Transformation essence

    Core Value Enhancement

    Drive by Champions

    Program Turun Padang

    Yearly Denison

    Survey

    Leadership Alignment

    & Development

    SDI Profiling

    EQ and Constructive Confrontation

    Leadership coaching

    Katzenbach Team

    Internal Communication

    Dashboard Measurement

    12

    3

    45

    67

    1. Quality

    2. Customer

    Focus

    3. Innovation

    4. Teamwork

    5. Speed

    6. Caring

    7. Honesty

    8

    Quarterly Review

    T1

    T2

    T3

    T4

    T5

    T6

    T7

    T8

    T9

    T10

    T11

    T12

    T13

    Change Starts With Me (3,000 pax) Change Starts With Me (10,000 pax)

    ProtonsKP

    Is

    Change Management Long Term Strategy: Wave 1 & Wave 2

    Bigger Picture Measurement & Tracking

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    Bigger Picture - Measurement & Tracking(Projected Change in terms of %)

    2010 2011 2012 2013 2014

    Status QuoProjectedYoY +5%

    ProjectedYoY +10%

    ProjectedYoY +25%

    Projected YoY+40%

    HighPerformance

    Culture

    Measurable,Sustainable,ManageablePerformance linked

    Culture

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    Measuring and Managing

    High Performance CultureTransformation

    Rohn Rajen

    r o h n@h u m a n c a p i t a l g r o u p . a s i a

    www.humancapitalgroup.asia

    Th a n k y o u

    Q & A

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    1) CEO as the number one CCO (Chief Change Officer) leading thewhole program

    2) Top buy in by all top mgmt members. Only 3 options acceptable;

    a) fully support

    b) need more information, but supportive

    c) doesnt support and willing to leave on my own (not speakingup, not supporting or sabotaging are not acceptable at all)

    3)Corporate philosophy of purpose, vision, direction is clear

    4)Culture is measured (Denison) and all initiatives are measurable

    5)Communication and open sharing to all (building trust and

    buying in)6)Teach, coach and develop change leader in all levels to buildtrust (not trustworthiness/ loyalty)

    7)Personal responsibility from everyone (leaders, teams,

    individuals, partners)