High Beam Global Market Research Services 2011

Market ResearchManagement ConsultingMarket Representation

© High Beam Global, 2011. All Rights Reserved - Privileged and Confidential


About High Beam Global

High Beam Global is a Market Research, Management Consulting and Market Representation company, dedicated to deliver quality performance by matching the right need with the correct solution.

With rich experience in Healthcare, FMCG and Technology (to name a few), High Beam Global helps its clients to identify and reach the right customers. We offer range of products and services for the growing organizations who wish to strengthen their market analysis, strategic network planning and decision support capabilities. Using the industry knowledge, High Beam Global helps its clients to:

• Conduct Comprehensive Market Research• Reach New Markets• Increase Revenues and Profits in existing markets• Deliver products and services to the right customer groups

We deliver customized solutions to our clients that resolve their most significant business issues and provide lasting business growth. With our experience of catering to global clientele, we bring forth new and creative solutions to develop meaningful insights and formulate business strategies.

Market Research Services

High Beam Global is a full service Market Research agency providing research and support services to companies ranging from boutique research agencies, consulting firms and market research giants, globally.

Our service offerings include multi mode Data Collection (both quantitative and qualitative techniques), Survey Programming & Hosting and Data Processing. High Beam Global combines a client-focused approach with robust project management to offer a unique experience to its clients.

Our Strengths:• Multi-lingual CATI center with over 50 interviewers• Partner network covering over 20 locations worldwide• Handpicked partners, ensuring quality and understanding of the local geography• Top class syndication services for online and offline data collection• Robust Project Management• Responsiveness to customer needs• Adherence to deadlines• Measurable results


Market Research Services (CATI)

All of our telephone research is conducted using high performance Computer Aided Telephone Interviewing (CATI) systems.

With a team over 50 experienced interviewers with multi-lingual capabilities we can conduct both structured quantitative and in-depth qualitative interviews, globally.

Research Surveys: Consumer Surveys B2B Surveys In-depth Interviews C-Level Interviews Appointment Settings Phone-recruit-to-web

CATI Infrastructure: Internet enabled CATI stations Database management system Dedicated bandwidth for voice and

data transfer MPLS Connectivity

The project team exceeded my expectations by meeting aggressive timelines for completing the CIO survey. The

results were of top quality, appreciated by even our client



Market Research Services (Web Surveys)

We have access to all large panels ranging from general consumers, B2B executives, to industry specialists/experts. Top class survey programming capabilities mixed with robust project management makes us an ideal partner for online surveys globally.

Online web panels: Access to all large web panels across the globe Specialist in Healthcare interviews Strong consumer and B2B panels in emerging markets Highly cost effective in comparison to traditional survey methodologies High response rate on both B2C and B2B studies Strong survey programming and quota management capabilities Stringent quality measures to ensure effective results Real-time reporting of completes, screen-outs and quota full.

Market Research Services (Survey Programming)

Survey Programming:

Advanced programming capabilities• Multiple tools (ConfirmIT, Kinesis and ASP.net)• Experienced programmers• Ability to handle complex branching, piping, etc.• Multimedia support (audio/video/flash)• Multiple languages supported• Quota management functionality

Real-time reporting• Monitor project progress including quotas• Real-time online reports possible

Market Research Services (Data Processing)

Data Processing:

Data cleaning and processing• Hard and soft questionnaire logic checks• Sanity checks on primary research data• Cross-checks through secondary sources (SIC codes, size, location etc)• Stringent data delivery and quality check guidelines• Open-end quality checks and back coding

Data Reporting• Raw data in MS-Excel/SPSS• Data tabulation using SPSS and Quantum• Reports in MS-PowerPoint, MS-Word and PDF

Quality Control

Quality Control:

(CATI Interviews):• Live call monitoring• Random monitoring of successful interviews• Regular call backs to respondents to collect feedback• Stringent call quality and compliance guidelines

Online interviews:• Quality control measures such as time stamp, IP capture, cheater questions etc. • Detailed logic checks (branching, piping and validations)• Layout review (visual appeal and user-friendliness)• Periodic data check (before launch and after soft launch)

Data quality is of prime importance to us and we follow a very stringent quality guidelines to ensure accurate data collection/capture across methodologies.

Training & Feedback (1/2)

New Hire Orientation Training :

Familiarize new hires with company policies. Open forum discussions led by senior analysts and project managers to acclimatize new hires on

Market Research - Its Scope, various types of research . This involves training analysts on MS- Office tools and secondary research techniques. Training on survey techniques is provided which covers all aspects of primary research such as call

opening, objection handling, active listening skills, qualitative Vs quantitative interviewing with emphasis on B2B research.

We take great care in grooming & training our analysts so that they have a strong understanding in various methodologies and types of projects. We believe that there is nothing better than an on job training while constantly shadowing and evaluating the training needs of each individual.

Project level training:

Extensive training is provided to analysts on each project till the time there is any doubt. Role plays and mock calls are done before every project to ensure there is enough understanding

on the objective of the project. Call recordings from projects, varying in complexity, subject matter and geographies are played to

familiarize all new hires with techniques, accents, and to test their listening skills. Mentoring and shadowing is done for the interviewers who are new to a project by quality team

members.

Feedback delivery:

One on one feedback is given to each analyst and areas of improvement are earmarked. Once development areas have been identified, all interviewers are required to attend relevant

training modules. These include training on oral communication, pronunciation, call handling, objection handling, survey techniques etc.

A quality score is generated for each project and gets added to his / her performance evaluation.

Training & Feedback (1/2)

Data Quality

Our robust project management processes ensure deliverables that meet highest quality standards. With a multi-level check before it reaches the client.

Multi Level Quality Check :

Level 1 – Self check: Each team member is responsible for his or her own day to day quality. Quality checklists are customized for each project and are adhered to throughout the life of a project.

Level 2 – Peer check: Each team member refer to his/her peer to review their work on a regular basis. The peer gives review comments which are incorporated by the team member after discussing it with the reviewer.

Level 3 – Superior check: A project manager is responsible for overall project quality and service delivery. The project manager evaluates the deliverable before it is eventually sent to the client.

Our Partner Network

Our Partner Network

Canada

U.S.A

Mexico

Brazil

Argentina

South Africa

United Kingdom

Italy

France

Spain

Germany

Saudi Arabia

Russia

China

Thailand

Philippines

Indonesia

Australia

New Zealand

Languages Proficiency :-

Excellent

Good

Fair

Language Capabilities

Languages Internal External Proficiency English √ √

French √ √ German √ √ Spanish √ √ Italian √ √

Portuguese √ Swedish √ Polish √ Turkish √ Arabic √ √

Chinese √ Japanese √

Korean √ Russian √

We have a talented pool of full time employees with foreign language capability to conduct primary research in regions such as APAC, EMEA, LATAM. We also have a network of pre-identified freelance (part time) language experts who help us during high volume periods.

Case Studies (1/5)

Information Technology Adoption Study:

ClientThe client is a leading IT research and consulting firm.

Client RequirementThe client wanted to understand the technology adoption behavior among small, medium and large organizations across US and Western Europe

Methodology• The project team conducted 400 interviews with IT Decision Makers across company sizes and industry verticals.• The average duration of each interview was approximately 25 minutes• The key insights of the client were:• Adoption rate and purchase decision making factors among IT executives• IT budget allocation and spending pattern over the next 12-24 months

Deliverable - High Beam Global delivered the survey data in SPSS

Case Studies (2/5)

Australia Healthcare IT Adoption Study:

ClientThe client is a Europe based research firm.

Client RequirementThe client wanted to understand the trends in the adoption of Software and Hardware Technologies in the healthcare industry across major cities of Australia

Methodology• The project team conducted 150 CATI surveys to understand the IT adoption trends in hospitals• The study was conducted in 7 major cities in Australia which were Adelaide, Brisbane, Cairns, Canberra,

Melbourne, Perth and Sydney• Interviews were conducted equally among ITDM and BDM respondents across various types of hospital

establishments• High Beam Global conducted interviews maintaining a representative split among different kinds of

hospitals (Independent Hospital, Private Hospital) and among various bed sizes for representative sample

Deliverable - High Beam Global presented the survey data in MS-Excel.

Case Studies (3/5)

Asia Pacific – IT Trends in Retail Sector 2010:

ClientThe client is a Global Market Research firm

Client RequirementThe client wanted to understand the Information Technology Adoption Trends in the retail industry in the Asia Pacific region.

Methodology• The project team conducted 286 telephonic interviews with Retail firms in the APAC region• The project was conducted in 6 countries i.e. Australia, New Zealand , China, India, Malaysia and Singapore• High Beam Global maintained an even spilt among different company sizes and type of Retail chains• The average duration of each interview was around 20 minutes• The study helped the client in identifying:

• Information Technology strategies and technology adoption trends in the retail industry


Case Studies (4/5)

Web Enabled Application Study:


Client RequirementThe client wanted to understand the use of web-enabled applications in Asia Pacific based Organizations - amongst business and IT users.

Methodology• The project team conducted 180 telephonic interviews in the APAC region• The project was conducted in 4 countries i.e. Australia, New Zealand, Malaysia and Singapore with

decision makers in the IT department and other business units.• High Beam Global had to maintain a strict quota between IT/LOB Managers and Staff apart from

maintaining an even split across industry vertical.• The study helped the client in identifying the adoption levels, challenges, performance tools and selection

criteria for the application delivery solutions in the web based enterprise applications used among the given industries


Case Studies (5/5)

Europe and Africa – EMEA Qualitative Study


Client RequirementThe client wanted to understand the trends in the usage of LCD monitors, Printers and Notebooks in Europe and African Regions.

Methodology• The project team conducted 180 telephonic interviews across industry verticals• The project was conducted in four countries i.e. Netherlands, South Africa, Sweden and United Kingdom.• High Beam Global maintained an even split among different company sizes, product types and Industries.• The average duration of each interview was around 20 minutes.• The study helped the client in identifying:

• The usage of LCD Monitors, Printers and Notebooks and also to check about how companies are willing to switch over to new technologies in such products.

Deliverable - High Beam Global delivered the transcripts in MS Word Format.

Contact Us

High Beam Global

209, Udyog Vihar, Phase – 1,

Gurgaon, 122001,

Haryana, India

Phone: +91-124-4879699

Fax: +91-124-4824550

E-mail: [email protected]

Web address: www.highbeamglobal.com

Abhijit Basuball

Manager Business Development

+91-991-163-6523

mailto:[email protected]

http://www.highbeamglobal.com/

Documents

High Beam Global Market Research Services 2011