HIE CI strategy 2014-19

www.hie.co.uk

CREATIVE INDUSTRIES STRATEGY2014 - 2019

ACKNOWLEDGEMENT

The development of this Strategy has been undertaken with the expert advice of Andrew Senior and Tamsin Bailey of Andrew Senior Associates.

P03 The Brief for a Creative Industries Strategy for the Highlands and Islands of ScotlandP04 The VisionP05 %XLOGLQJ�RQ�+,(·V�UHFRUG�RI�VXFFHVVIXO�HQJDJHPHQWP06 Overview of the StrategyP08 A Phased ApproachP09 3ULRULWLVLQJ�,QWHUYHQWLRQV��3DUWQHUVKLSV�DQG�,QYHVWPHQW�P10 &RPPXQLFDWLRQVP11 EvaluationP13 Objectives and InterventionsP24 Equality, Diversity, Inclusion and Ethics

Appendices

P26 $��'HÀQLWLRQV�RI�WKH�FUHDWLYH�LQGXVWULHVP30 %��5HVSRQVHV�WR�+,(·V�%ULHIP32 &��(.26�5HFRPPHQGDWLRQV�P34 D. Opportunity Analysis P38 E. About Cultural Diversity P40 )�� $ERXW�5HPRWH��5XUDO�5HJLRQV�P42 G. Understanding creative businessesP45 H. Objectives and DeliveryP48 I. Interventions

CONTENTS

CREATIVE INDUSTRIES STRATEGY

2

,Q�FUHDWLQJ�D�EULHI�IRU�WKH�GHYHORSPHQW�RI�D�QHZ�ÀYH�\HDU�VWUDWHJ\�IRU�WKH�FUHDWLYH�industries, Highlands and Islands Enterprise �+,(��VRXJKW�WR�HVWDEOLVK�¶D�FRKHUHQW��G\QDPLF�DQG�DPELWLRXV�YLVLRQ�RYHU�WKH�QH[W�ÀYH�\HDUV·��which would build on the progress to date, UHÁHFW�WKH�FKDQJLQJ�EXVLQHVV�HQYLURQPHQW�within which the creative industries operate, DQG�¶SURYLGH�DQ�HFRQRPLF�UDWLRQDOH�IRU�ZKLFK�subsectors HIE should focus upon, based XSRQ�JUHDWHVW�UHWXUQ�RQ�LQYHVWPHQW�IRU� WKH�UHJLRQ·��

7KLV�DSSURDFK�UHÁHFWV�WKH�HYLGHQW�VXFFHVV� RI�WKH�FXUUHQW�VXSSRUW�SURJUDPPH��VHH�SDJH�5) and the need to build upon this success with a new strategic approach; a strategic approach that is clearly developed and articulated against a coherent Vision, and that GLUHFWO\�DGGUHVVHV�WKH�HFRQRPLF�GHYHORSPHQW�objectives of HIE.

7KH�QHHG�WR�PD[LPLVH�UHWXUQV�RQ�LQYHVWPHQW�DQG�WR�REWDLQ�YDOXH�IRU�PRQH\�ZHUH�FOHDU�DQG�DSSURSULDWH�REMHFWLYHV�EXW��LQ�WKH�FRQWH[W�RI�D�FUHDWLYH�LQGXVWULHV�VWUDWHJ\��WKH�QHHG�WR�PRYH�quickly, the need to innovate, and the need to take risk by creating new approaches, was

THE BRIEF FOR A CREATIVE INDUSTRIES STRATEGY FOR THE HIGHLANDS AND ISLANDS OF SCOTLAND


DOVR�XQGHUVWRRG��,Q�WKH�FRQWH[W�RI�D�FRKHUHQW�VWUDWHJ\��EHWWHU�XVH�RI�H[LVWLQJ�UHVRXUFHV�DQG�PRUH�UREXVW�HFRQRPLF�GDWD��WKDW�UHÁHFWHG�and responded to the nature of creative businesses and the ecology of the creative HFRQRP\��ZHUH�UHFRJQLVHG�DV�FULWLFDO�

7KH�EULHI�DOVR�SRVHG�D�QXPEHU�RI�VSHFLÀF�TXHVWLRQV�DERXW�+,(·V�DSSURDFK�LQ�WKH�IXWXUH��all of which are addressed in this Strategy WKURXJK�WKH�SURSRVHG�$LPV��2EMHFWLYHV�DQG�Interventions. [More about the Brief and how HDFK�RI�+,(·V�TXHVWLRQV�DUH�GLUHFWO\�DGGUHVVHG�LQ�WKLV�6WUDWHJ\�FDQ�EH�IRXQG�LQ�$SSHQGL[�%�@

,Q�6HSWHPEHU��WKH�OHDGLQJ�LQWHUQDWLRQDO�FUHDWLYH�HFRQRP\�FRQVXOWDQF\�$QGUHZ�Senior Associates (ASA) was appointed to respond to the brief and to create a Vision DQG�6WUDWHJ\�IRU�WKH�GHYHORSPHQW�RI�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�WKURXJK��DQG�beyond. Delivering this Vision is understood WR�EH�D�ORQJ�WHUP�DQG�RQ�JRLQJ�SURFHVV��ZLWK�$LPV�DQG�2EMHFWLYHV�WKDW�ZLOO�EH�DFKLHYHG�LQ�WKH�VKRUW��PHGLXP�DQG�ORQJ�WHUP��WKURXJK�interventions that will interact with one another WR�FUHDWH�D�FRKHUHQW��UHOHYDQW�DQG�G\QDPLF�SURJUDPPH�RI�HQJDJHPHQW��

THE VISION

To establish a vibrant, competitive and sustainable creative economy in Scotland’s Highlands and Islands, which builds upon the energy and traditions of its remote, rural communities and its global connectedness.

�

THE VISION HAS THREE OVERALL AIMS:

— 7R�EXLOG�WKH�UHJLRQ·V�SURÀOH�DQG�UHSXWDWLRQ�DV�DQ�H[HPSODU�IRU�WKH�VXFFHVVIXO�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�LQ�UHPRWH��UXUDO�UHJLRQV�

— 7R�VXSSRUW�HPHUJLQJ�DQG�HVWDEOLVKHG�creative entrepreneurs with the aptitude, ÁH[LELOLW\��WHQDFLW\�WR�EXLOG�G\QDPLF��LQQRYDWLYH��VXVWDLQDEOH�DQG�FRPSHWLWLYH�(DISC) creative businesses within the region.

— 7R�OHYHUDJH�PRUH�IURP�H[LVWLQJ�assets and activities, to ensure the PRVW�DSSURSULDWH�VXSSRUW�IRU�FUHDWLYH�businesses is provided across the region and to ensure that HIE sees an DSSURSULDWH�UHWXUQ�RQ�LWV�LQYHVWPHQW�

These are to be achieved by addressing a series of Objectives, which will be done through a range of Interventions. This process LV�GHVFULEHG�LQ�PRUH�GHWDLO�LQ�6HFWLRQ��The Objectives are aligned to ensure the VXFFHVVIXO�LPSOHPHQWDWLRQ�RI�WKLV�6WUDWHJ\�DQG�the realisation of the Vision.

IN DEVELOPING THIS VISION HIE HAS RECOGNISED THAT:

The Vision is focused on ensuring the GHYHORSPHQW�RI�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�LQ�FRPPHUFLDO�WHUPV��+RZHYHU��it is inherent within the approach that the VHFWRU·V�DELOLW\�WR�GHOLYHU�RWKHU�UHWXUQV�²�VRFLDO��HGXFDWLRQDO��HQYLURQPHQWDO��FXOWXUDO�DQG�DUWLVWLF�²�VKRXOG�ERWK�EH�YDOXHG�DQG�VHHQ�DV�LPSRUWDQW�DQG�YDOLG�DUHDV�IRU�GHYHORSPHQW�DORQJVLGH�FRPPHUFLDO�REMHFWLYHV��,QGHHG�WKH�RWKHU�´UHWXUQVµ�FDQ�RSHQ�XS�FRPPHUFLDO�opportunities.

THE VISION


7KH�VHFWRU·V�¶VXSSO\�FKDLQ·�HIIHFW�PXVW�also be recognised so as to ensure the JUHDWHU�FRPSHWLWLYHQHVV�RI�RWKHU�VHFWRUV�²�IRU�H[DPSOH��WRXULVP��IRRG�DQG�GULQN��PDQXIDFWXULQJ�²�WKDW�DUH�RI�UHJLRQDO�HFRQRPLF�VLJQLÀFDQFH��$�YLEUDQW�FUHDWLYH�HFRQRP\�supports businesses in other sectors through the goods and services it provides, the entrepreneurial culture it generates and WKH�G\QDPLF�DQG�IRUZDUG�WKLQNLQJ�LPDJH�it projects to the rest of the world. Highly creative businesses, which are responsive WR�WKH�PDUNHW��FDQ�KHOS�RWKHU�EXVLQHVVHV�WR�design better products and services, and PDUNHW�WKHP�PRUH�VXFFHVVIXOO\��)XUWKHUPRUH��as an integral part of a well-developed cultural sector, creative businesses play a critical role LQ�DWWUDFWLQJ�LQZDUG�LQYHVWPHQW��

&UHDWLQJ�DQ�HQYLURQPHQW�WKDW�LV�DWWUDFWLYH�WR�\RXQJ�SHRSOH�²�LQ�ZKLFK�WKH\�FDQ�SXUVXH�WKHLU�careers, develop friendships, have fun, build EXVLQHVVHV�DQG�UDLVH�IDPLOLHV�²�LV�FULWLFDO�IRU�WKH�RQ�JRLQJ�GHYHORSPHQW�RI�WKH�+LJKODQGV�DQG�,VODQGV��7KH�UHJLRQ�PXVW�UHWDLQ�\RXQJ�SHRSOH�DQG�EH�ZHOFRPLQJ�WR�ERWK�UHWXUQHHV�DQG�LQFRPHUV��DQG�WKH�FUHDWLYH�LQGXVWULHV�will play a critical part in both creating that ZHOFRPH�DQG�SURYLGLQJ�WKRVH�FDUHHU�DQG�EXVLQHVV�RSSRUWXQLWLHV��$V�¶ÀUVW�PRYHUV·�LQ�WKH�XVH�RI�WHFKQRORJ\��\RXQJ�SHRSOH�PXVW�EH�an active part of the ongoing delivery of this 6WUDWHJ\��WR�HQVXUH�WKDW�LWV�GHOLYHU\�UHPDLQV�future focused.

+,(�PXVW�OHDG�UHJLRQDOO\��VHWWLQJ�RXW�D�VWUDWHJLF�IUDPHZRUN�ZLWKLQ�ZKLFK�ORFDO�authorities, and other local and regional agencies, institutions and businesses can respond by building their own strategies, LQWHUYHQWLRQV�DQG�EXVLQHVV�PRGHOV��0RVW�RI�WKH�LQWHUYHQWLRQV�UHFRPPHQGHG�ZLWKLQ�this Strategy can only be delivered through public and private sector partnerships, and LQ�PDQ\�FDVHV�WKH�UROH�RI�+,(�ZLOO�EH�to support others in ensuring effective GHYHORSPHQW�DQG�GHOLYHU\�

DISC* creative businesses will EH�WKH�SULQFLSDO�EHQHÀFLDULHV�RI�interventions, as they are entrepreneur-led and have the capacity to deliver growth.

DISC CREATIVE BUSINESSES ARE:

Dynamic�LQ�WKDW�EXVLQHVVHV�DUH�ÁHHW�RI�IRRW��UHWDLQLQJ�WKH�ÁH[LELOLW\�WR�UHVSRQG�WR�FKDQJH�DQG�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�EXVLQHVV�PRGHOV�DUH�UDSLGO\�DGDSWLQJ��

Innovative in that the content and services offered by businesses seeks WR�ERWK�UHÁHFW�DQG�SUH�HPSW�FRQVXPHU�QHHGV�DQG�GHPDQGV�

Sustainable in that businesses are SURÀWRULHQWHG�DQG�VHHN�WR�GHOLYHU�D�surplus that can be reinvested in capacity and innovation, whilst ensuring an appropriate return for (private and/or public) investors.

Competitive in that business effectively UHVSRQGV�WR�WKH�FULWLFDO�PDUNHW�LVVXHV�DURXQG�SULFH��WLPH�DQG�TXDQWLW\��ZLWKRXW�GLPLQLVKLQJ�HFRQRPLF�YDOXH�E\FRPSURPLVLQJ�RQ�TXDOLW\�

To establish a vibrant, competitive and sustainable creative economy in Scotland’s Highlands and Islands, which builds upon the energy and traditions of its remote, rural communities and its global connectedness.

* The DISC concept has been developed by Andrew Senior Associates

4

6LQFH��+,(�KDV�XQGHUWDNHQ�D�VWUDWHJLF�SURJUDPPH�RI�VXSSRUW�IRU�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV��7KH�SURJUDPPH�KDV�KDG�notable successes and has been developed LQ�UHVSRQVH�WR�HFRQRPLF�GHYHORSPHQW�opportunities.

,Q��+,(�FRPPLVVLRQHG�DQ�HYDOXDWLRQ�RI�its support for the creative industries which highlights the strength of the current approach, particularly through a series of industry trade networks. This work, in particular, has GHOLYHUHG�VLJQLÀFDQW�JURZWK�LQ�WHUPV�RI�MREV�DQG�ÀQDQFLDO�UHWXUQV��DQG�KDV�PDGH�FUXFLDO�strides in delivering international partnerships and networks, helping put the region on the PDS�DV�D�FUHDWLYH�FHQWUH��

BUILDING ON HIE’S RECORD OF SUCCESSFUL ENGAGEMENT


(.26·V�(YDOXDWLRQ�KLJKOLJKWV�WKHVH�NH\� VXFFHVVHV�IURP�WKH�FXUUHQW�+,(�SURJUDPPH�

Impacts to date (2013)

INDUSTRY NETWORKS 1HW�MREV�� 1HW�WXUQRYHU��P�� 1HW�*9$��P�� &RVW�SHU�QHW�MRE�� 52,��

279JOBS 9.5mGVA

KEY SUCCESSES FROM HIE SUPPORT PROGRAMME (2013)

5

This Strategy builds upon HIE record of LQQRYDWLYH�VXSSRUW�IRU�WKH�GHYHORSPHQW�RI�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�DQG�WKH�UHFRPPHQGDWLRQV�RI�WKH�UHFHQW�HYDOXDWLRQ�RI�+,(·V�FXUUHQW�FUHDWLYH�LQGXVWULHV�SURJUDPPH��,W�VSHFLÀFDOO\�UHVSRQGV�WR�+,(·V�EULHI�IRU�WKH�FUHDWLRQ�RI�D�QHZ�ÀYH�\HDU�VWUDWHJ\�IRU�LWV�support for the sector.

,W�DOVR�UHÁHFWV�DQ�DQDO\VLV�RI�NH\�UHJLRQDO�RSSRUWXQLWLHV�

— Innate creativity and an aptitude for LQQRYDWLRQ��ZKLFK�XQGHUSLQ�WKH�VHFWRU·V�strength and potential.

— 6LJQLÀFDQW�LQYHVWPHQW�LQ�EURDGEDQG�technology that will shortly see over ��RI�WKH�UHJLRQ·V�SUHPLVHV�GLJLWDOO\�connected through state of the art ÀEUH�RSWLF�VHUYLFHV��WKDW�ZLOO�HPSRZHU�LQGLYLGXDOV�DQG�FRPPXQLWLHV�DQG�radically alter the digital landscape ZLWKLQ�ZKLFK�DOO�RI�WKH�UHJLRQ·V�businesses today operate.

— $�ULFKQHVV�RI�FXOWXUDO�RIIHU�VWHPPLQJ�IURP�WKH�UHJLRQ·V�GLIIHUHQW�FRPPXQLWLHV�DQG�WKH�WUDGLWLRQV�RI�WKRVH�FRPPXQLWLHV�

— 7KH�UHJLRQ·V�JHRJUDSK\�DQG�GHPRJUDSKLFV��FXUUHQW�DQG�SURSRVHG�DSSURDFKHV�PDNH�WKH�UHJLRQ�D�SRWHQWLDO�PRGHO�IRU�WKH�GHYHORSPHQW�RI�RWKHU�UHPRWH��UXUDO�UHJLRQV�JOREDOO\��presenting new opportunities for building new international partnerships.

— +,(·V�FRPPLWPHQW�WR�DQG�WUDFN�UHFRUG� of successful support for the sector.

OVERVIEW OF THE STRATEGY


This Strategy represents a step change in support for the creative industries in the region. Currently there is a lack of in-depth research on the sector in the Highlands and Islands. Additional research has been LGHQWLÀHG�WKDW�ZLOO�EH�SULRULWLVHG��DOORZLQJ�QHZ�DSSURDFKHV�WR�EH�SLORWHG�LQ�WKH�ÀUVW�WZR�\HDUV��WR�LQIRUP�DQG�VKDSH�GHOLYHU\�LQ��7KLV�ZLOO�HQVXUH�WKDW�HIIRUW�is focused on the sub-sectors and on the creative businesses with the greatest growth potential. The Strategy introduces new approaches to providing business support, DQG�DGMXVWPHQWV�WR�FXUUHQW�DSSURDFKHV��VSHFLÀFDOO\�GHVLJQHG�WR�LQFUHDVH�JURZWK�LQ�LQWHUQDWLRQDO��LQFOXGLQJ�8.�DQG�(8��PDUNHWV��WR�LQFUHDVH�WKH�SURÀWDELOLW\�RI�EXVLQHVVHV�LQ�WKH�VHFWRU�DQG�WR�DFKLHYH�D�JUHDWHU�HFRQRPLF�return for the region beyond this sector.

7KH�LPSRUWDQFH�RI�(TXDO�2SSRUWXQLWLHV�LV�UHÁHFWHG�LQ�WKH�6WUDWHJ\��ERWK�GLUHFWO\�DQG�LQ�WKH�FRQWH[W�RI�HDFK�LQWHUYHQWLRQ��

The Strategy proposes that a FRPPXQLFDWLRQV�SODQ�EH�FUHDWHG�WR�VXSSRUW�its delivery, together with an on-going evaluation.

The Strategy is structured around the Vision, ZKLFK�LV�UHÁHFWHG�LQ�D�VHULHV�RI�$LPV�DJDLQVW�which a series of Objectives is articulated. 7KH�,QWHUYHQWLRQV�DUH�PHFKDQLVPV�WKURXJK�which the Strategy will be delivered, the 9LVLRQ�UHDOLVHG�DQG�WKH�$LPV�DQG�2EMHFWLYHV�achieved.

VISION AIMS

6

7R�UHDOLVH�WKH�9LVLRQ��+,(�PXVW�DFKLHYH�WKUHH�RYHUDOO�$LPV�

— %XLOG�WKH�UHJLRQ·V�SURÀOH�DQG�UHSXWDWLRQ�DV�DQ�H[HPSODU�IRU�WKH�VXFFHVVIXO�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\� LQ�UHPRWH��UXUDO�UHJLRQV�

— 6XSSRUW�HPHUJLQJ�DQG�HVWDEOLVKHG�creative entrepreneurs with the aptitude, ÁH[LELOLW\�DQG�WHQDFLW\�WR�EXLOG�G\QDPLF��LQQRYDWLYH��VXVWDLQDEOH�DPG�FRPSHWLWLYH�(DISC) creative businesses within the region.

— /HYHUDJH�PRUH�IURP�H[LVWLQJ�DVVHWV�DQG�DFWLYLWLHV��WR�HQVXUH�WKH�PRVW�appropriate support for creative businesses is provided across the region and to ensure that HIE sees an DSSURSULDWH�UHWXUQ�RQ�LWV�LQYHVWPHQW�

:LWKLQ�WKH�FRQWH[W�RI�HDFK�$LP��D�VHULHV�RI�2EMHFWLYHV�KDV�EHHQ�LGHQWLÀHG��'HOLYHULQJ�WKHVH�LV�FULWLFDO�WR�DFKLHYLQJ�HDFK�$LP��2EMHFWLYHV�DUH�VHW�RXW�IURP�SDJH��

$�ZLGH�UDQJH�RI�,QWHUYHQWLRQV�²�DOO�SUDFWLFDO�DFWLYLWLHV�²�KDYH�EHHQ�GHYHORSHG�WR�GHOLYHU�WKH�$LPV�DQG�2EMHFWLYHV��7KHVH�UDQJH�IURP�WKH�GHYHORSPHQW�RI�QHZ�PHWULFV�WR�PRUH�effectively target and evaluate support for the sector, increased research on the EXVLQHVV�EDVH�LQ�WKH�UHJLRQ��GHYHORSPHQW�of two new networks focusing on digital activity and design, as well as increasing internationalisation through new GHYHORSPHQW�PRGHOV��

The following seven Interventions are LPPHGLDWH�SULRULWLHV�

— 'HYHORS�1HZ�0HWULFV��7KLV�LQWHUYHQWLRQ�ZLOO�GHYHORS�D�PRUH�HIIHFWLYH�VHW�RI�PHWULFV�IRU�PHDVXULQJ�WKH�FRQWULEXWLRQ�RI�WKH�FUHDWLYH�LQGXVWULHV�WR�WKH�HFRQRP\�RI�D�UHPRWH��UXUDO�UHJLRQ��WKXV�SURYLGLQJ�D�EDVLV�IRU�RQ�JRLQJ�PHDVXUHPHQW�RI�WKH�LPSDFW�RI�LQWHUYHQWLRQV�DQG�WKH�LGHQWLÀFDWLRQ�RI�SRWHQWLDO�DUHDV�IRU� IXWXUH�LQYHVWPHQW�

— ,QWHUQDWLRQDOLVDWLRQ��,QWHUQDWLRQDOLVDWLRQ�LV�FULWLFDO�LI�WKH�FRPPHUFLDO�SRWHQWLDO�RI�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�LV�WR�EH�UHDOLVHG��$W�WKH�VDPH�WLPH�WKHUH�LV�D�need to both better understand potential QHZ�PDUNHWV�DQG�WKH�FKDQJHV�ZLWKLQ�PDUNHWV��SDUWLFXODUO\�WKRVH�GULYHQ�E\�GHPRJUDSKLF�DQG�WHFKQRORJLFDO� change. This Intervention will build RQ�H[LVWLQJ�ZRUN��

— ,Q�RUGHU�WR�OHYHDJH�PRUH�IURP�WKH�LQYHVWPHQW��DQG�LQ�UHFRJQLWLRQ�RI�D�transition to a broad industry event, it ZLOO�EHFRPH�;321257+��:LWK�SDUWQHUV�+,(�ZLOO�ZRUN�WR�PDNH�WKLV�WKH�´JR�WRµ�creative industries event in Europe.

— 'HVLJQ�6HUYLFHV�1HWZRUN��$�QHZ�network that will support the GHYHORSPHQW�RI�GHVLJQ�VHUYLFHV�LQ�WKH�region, whilst also developing the local PDUNHW�DPRQJVW�H[LVWLQJ�EXVLQHVVHV�IURP�RWKHU�VHFWRUV�

— 'LJLWDO�WHFKQRORJ\�GHYHORSPHQW�VXSSRUW��)RFXVHG�WRZDUGV�PHGLXP��WR�ORQJ�WHUP�return, this new quasi-Trade Network ZLOO�VXSSRUW�WKH�GHYHORSPHQW�RI�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�WKH�ORFDO�GLJLWDO�PHGLD�VHFWRU�FDQ�HPHUJH� and grow.

— &UHDWLYH�(FRQRP\�&KDPSLRQV��$�QHZ�QHWZRUN�RI�OHDGLQJ�ÀJXUHV�LQ�WKH�creative industries internationally, whose XQGHUVWDQGLQJ�RI�WKH�FUHDWLYH�HFRQRP\�and its sub-sectors can be harnessed to support and proselytise the delivery of the Strategy and the Interventions.

— 'LJLWDO�(QJDJHPHQW�LQ�6WUDWHJ\�'HOLYHU\��$�QHZ�HYHQW�DQG�WRRO�LQ�strategy delivery that harnesses the NQRZOHGJH�DQG�H[SHULHQFH�RI�FUHDWLYH�HQWUHSUHQHXUV�LQ�D�G\QDPLF��GLJLWDO�conversation that also engages the future-focused perspectives of young people. This tool will test the strategy DJDLQVW�WKH�H[SHULHQFHV�DQG�DVSLUDWLRQV�of the current and future creative EXVLQHVV�FRPPXQLW\�WKDW�LW�PXVW�serve; in ways that will inspire creative entrepreneurship and build a greater understanding of the potential of the UHJLRQ·V�FUHDWLYH�HFRQRP\�

OPPORTUNITY ANALYSIS

,QIRUPDWLRQ�DERXW�WKH�PHWKRGRORJ\� deployed in developing this Strategy DQG�WKH�DQDO\VLV�RI�LQIRUPDWLRQ�LV� SURYLGHG�LQ�$SSHQGL[�'��

ABOUT CULTURAL DIVERSITY

81(6&2·V��&RQYHQWLRQ�IRU�WKH�3URWHFWLRQ�DQG�3URPRWLRQ�RI�WKH�'LYHUVLW\�RI�&XOWXUDO�([SUHVVLRQV�LV�the international convention that GHÀQHV�FXOWXUDO�GLYHUVLW\�

)RU�PRUH�LQIRUPDWLRQ�VHH�$SSHQGL[�(�

ABOUT REMOTE, RURAL, REGIONS

Realisation of the potential of the FUHDWLYH�LQGXVWULHV�LQ�UHPRWH��UXUDO�regions has been overlooked. HIE can show global leadership, build reputation and deliver growth.

)RU�PRUH�LQIRUPDWLRQ�VHH�$SSHQGL[�)�

ABOUT CREATIVE BUSINESSES

Building wider understanding of how creative businesses create value, how they grow, what drives that growth and the wider ecology of the creative HFRQRP\�DUH�FULWLFDO�DUHDV�RI�NQRZOHGJH�DQG�VNLOOV�GHYHORSPHQW�LI�WKLV�6WUDWHJ\�LV�WR�EH�FRPSUHKHQVLYHO\�DQG�HIIHFWLYHO\�delivered.

)RU�PRUH�LQIRUPDWLRQ�SOHDVH�VHH�$SSHQGL[�*��

OBJECTIVES INTERVENTIONS

7

7KH�ÀYH�\HDUV�RI�WKH�6WUDWHJ\�ZLOO�LQYROYH�D�WUDQVLWLRQ�IURP�WKH�FXUUHQW�VXSSRUW�SURJUDPPH�WR�WKLV�QHZ�VWUDWHJLF�DSSURDFK��This will be based on sound evidence and research leading to carefully targeted support GHVLJQHG�WR�FDWDO\VH�D�G\QDPLF��JURZLQJ�creative industries sector.

7KLV�ZLOO�QRW�PHDQ�WKDW�WKHUH�LV�D�ODFN�RI�SUDFWLFDO�DFWLYLW\�IURP�WKH�RXWVHW��,QVWHDG��LQ�3KDVH��H[LVWLQJ�SURJUDPPHV�ZLOO�EH�UHFRQÀJXUHG�WR�GHOLYHU�WR�WKLV�6WUDWHJ\�DQG�QHZ�DSSURDFKHV�ZLOO�EH�SLORWHG�DQG�UHÀQHG�WR�HQVXUH�WKDW�WKH\�SURYLGH�WKH�PRVW�HIIHFWLYH�use of public funds.

&ULWLFDO�DPRQJVW�LQLWLDO�DFWLYLWLHV�ZLOO�EH�WKH�GHYHORSPHQW�RI�EHWWHU�PHWULFV�WKDW�ZLOO�underpin understanding of how creative EXVLQHVVHV�RUJDQLVH�WKHPVHOYHV��GHYHORS�DQG�JURZ��DQG�DJDLQVW�ZKLFK�WKH�LPSDFW�RI�WKLV�6WUDWHJ\�FDQ�EH�PHDVXUHG�

7KH�SODQQHG�1H[W�*HQHUDWLRQ�ÀEUH�RSWLF�broadband roll-out is critical to ensuring this 6WUDWHJ\·V�VXSSRUW�IRU�WKH�UHJLRQ·V�FUHDWLYH�industries. A pilot phase will allow new creative industries interventions to be trialled before their roll-out to a wider client base.

7KLV�DSSURDFK�FDQ�DOVR�VXSSRUW�+,(·V�HIIRUWV�WR�UDLVH�DZDUHQHVV�DQG�VWLPXODWH�GHPDQG�IRU�KLJK�VSHHG�EURDGEDQG�DV�WKH�ÀEUH�connections are rolled out.

A PHASED APPROACH


PHASING THE STRATEGY

Phase 1��$SULO��WR�0DUFK��ZLOO�involve on-going delivery, research and piloting of new approaches. This is about SUHSDULQJ�+,(�LWVHOI�IRU�WKH�WDVN�LQ�KDQG�– Building capacity and understanding within the HIE network to provide � PRUH�HIIHFWLYH�DQG�EHWWHU�WDUJHWHG� support to creative businesses; and– Testing the viability of new approaches.

'XULQJ�WKH�LQLWLDO�¶SUHSDUDWRU\·�SKDVH��+,(�will work with its partners, notably UHI and local authorities, to align their activi-ties with the Strategy, and to build their capacity to deliver the Vision together.

Phase 2��$SULO��WR�0DUFK��LV�DERXW�DFKLHYLQJ�WKH�PD[LPXP�UHWXUQ�IRU�LQYHVWPHQW�– Delivering targeted support using innovative approaches which have been tested;–� 0DNLQJ�EHWWHU�XVH�RI�H[LVWLQJ� partnerships, networks and assets � IRU�WKH�EHQHÀW�RI�WKH�FUHDWLYH� � LQGXVWULHV�DQG�WKH�UHJLRQ·V�HFRQRP\� as a whole; and– Future partnerships.

8

The delivery of the interventions is dependent on adequate resourcing. Strengthening H[LVLWQJ�SDUWQHUVKLSV�LV�HVVHQWLDO��H�J��Glasgow School of Art, University of the Highlands and Islands). Many of the new LQWHUYHQWLRQV�ZLOO�UHTXLUH�WKH�GHYHORSPHQW�of new patnerships e.g. Innovate UK.

Most of the new Interventions require HLWKHU�DQ�LQLWLDO�IHDVLELOLW\�VWXG\�RU�H[WHUQDO�FRPPLVVLRQLQJ��VR�WKDW�SLORWV�FDQ�EH�UXQ�GXULQJ�WKH�ÀUVW�3KDVH�RI�WKLV�6WUDWHJ\��$SSHQGL[�,�FRQWDLQV�D�GHWDLOHG�GHVFULSWLRQ�RI�each proposed Intervention, together with a UDWLRQDOH�DQG�DQWLFLSDWHG�RXWFRPHV��$SSHQGL[�+�LQFOXGHV�PRUH�GHWDLOHG�LQIRUPDWLRQ�DERXW�RXU�UHFRPPHQGDWLRQV�IRU�WKH�SULRULWLVDWLRQ�RI�DFWLYLW\�DFURVV�WKH�ÀUVW�3KDVH�RI�WKH�6WUDWHJ\�

PRIORITISING INTERVENTIONS, PARTNERSHIPS AND INVESTMENT


IMMEDIATE PRIORITIES:

– Ensure business as usual for the � LQGXVWU\�1HWZRUNV�DQG�;321257+�–� &RPPLVVLRQ�WKH�GHYHORSPHQW�RI�1HZ� � 0HWULFV�DQG��LQ�WKH�LQWHULP��DJUHH� targets and evaluation processes � WKDW�JHQXLQHO\�UHÁHFW�WKH�ZD\V�LQ� which creative businesses deliver � HFRQRPLF�UHWXUQ�–� %HJLQ�SURFHVV�WKDW�ZLOO�VWUHDPOLQH� � +,(�EXVLQHVV�VXSSRUW�PHFKDQLVPV� with the industry networks.–� ,QIRUP�SDUWQHUV�DERXW�WKH� Strategy and consult partners and potential partners regarding their partnership in its delivery.–� ,QLWLDWH�WKH�GHYHORSPHQW�RI�NH\�QHZ� � ,QWHUYHQWLRQV��SDUWLFXODUO\� –�&UHDWLYH�(FRQRP\�&KDPSLRQV – Design Services Network –�'LJLWDO�(QJDJHPHQW�LQ� Strategy Delivery –�'LJLWDO�0HGLD�'HYHORSPHQW�6XSSRUW– Undertake feasibility studies for other prioritised interventions.

Appendix I SURYLGHV�PRUH�LQIRUPDWLRQ�about each individual Intervention, including a rationale and projected RXWFRPHV��

Appendix H�SURYLGHV�PRUH�LQIRUPDWLRQ�about the prioritisation of Interventions and how they achieve Objectives DQG�$LPV�

9

$�FRPPXQLFDWLRQ�VWUDWHJ\�LV�QHHGHG�WR�position the creative sector as a driver of HFRQRPLF�GHYHORSPHQW�LQ�WKH�+LJKODQGV�and Islands, delivering business opportunity and highly skilled and well-paid jobs. Achieving greater recognition of this, by both businesses and the wider public, will LQÁXHQFH�SROLWLFDO�GHFLVLRQV�DQG�FRQWLQXH� WR�EXLOG�WKH�UHJLRQ·V�UHSXWDWLRQ�DV�D� FUHDWLYH�HFRQRP\�

The interventions delivered through this 6WUDWHJ\�RIIHU�RSSRUWXQLWLHV�WR�SURPRWH�WKH�UHJLRQ�WKURXJK�LWV�FUHDWLYH�HFRQRP\��KHOSLQJ�WR�DWWUDFW�LQZDUG�LQYHVWPHQW�DQG�VXSSRUW�ORFDO�creative businesses in their efforts to develop QHZ�PDUNHWV�DQG�JURZ��,Q�SDUWLFXODU�

— Celebrating success, — Research, — Innovation, — ,QWHUQDWLRQDO�FDPSDLJQV� — Public-Private sector partnerships.

7KH�QDWXUH�RI�WKH�FRPPXQLFDWLRQV�ZLOO�QHHG�WR�UHÁHFW�WKH�SRVLWLRQLQJ�WKLV�6WUDWHJ\�VHHNV�WR�DFKLHYH��PDNLQJ�HIIHFWLYH�XVH�RI�D�YDULHW\�RI�PHGLD��VRFLDO�DQG�RWKHU�networks to achieve effective, well-designed FRPPXQLFDWLRQV�ZKLFK�VKRZFDVH�ORFDO�creative talent.

COMMUNICATIONS


Celebrating success: The Creative ,QGXVWU\�$ZDUGV�DQG�&UHDWLYH�(FRQRP\�&KDPSLRQV�ZLOO�UDLVH�WKH�SURÀOH�RI�successful local creative entrepreneurs DQG�DSSODXG�WKHLU�DFKLHYHPHQWV�

Research: 1HZ�UHVHDUFK�ÀQGLQJV�ZLOO�EH�published and the biennial conference publicised to show how HIE is leading the debate on support for the creative HFRQRP\�LQ�D�UHPRWH��UXUDO�UHJLRQ��&DVH�VWXGLHV�ZLOO�VKRZ�KRZ�LQYHVWPHQW�LV�GHOLYHULQJ�FRPPHUFLDO�UHWXUQV�

Innovation: The Highlands and Islands will be presented as a place RI�RSSRUWXQLW\��UHÁHFWHG�LQ�+,(·V�preparedness to take risk and to LQQRYDWH�H�J��<RXWK�HQJDJHPHQW�LQ�digital delivery, OUTWITH network, and ;321257+�²�(XURSH·V�JR�WR�FUHDWLYH�industries event.

International campaigns: Partnership ZRUNLQJ�ZLOO�SURPRWH�FUHDWLYH�EXVLQHVV�FROODERUDWLRQ��SURÀOH�DQG�DFWLYLW\�LQ�QHZ�PDUNHWV��7KH�(8�IXQGHG�SURMHFW�ZLOO�RIIHU�SURÀOH�UDLVLQJ�RSSRUWXQLWLHV�

Public-private sector partnerships: Projects delivered through strategic alliances (e.g. with Technology Strategy Board) will provide opportunities to UDLVH�WKH�SURÀOH�RI�WKH�UHJLRQ·V�FUHDWLYH�businesses.

10

7KLV�6WUDWHJ\�DLPV�WR�DFKLHYH�KLJKHU�UHWXUQV�IRU�LQYHVWPHQW�IURP�H[LVWLQJ�DFWLYLWLHV��VXFK�as Industry Networks, Regional Strategic ,QYHVWPHQWV��$FFRXQW�0DQDJHPHQW�DQG�RWKHU�EXVLQHVV�VXSSRUW�PHFKDQLVPV��DQG�DOVR�RXWOLQHV�D�QXPEHU�RI�QHZ�LQWHUYHQWLRQV��VRPH�RI�ZKLFK�UHTXLUH�IHDVLELOLW\�DVVHVVPHQW�DQG�testing prior to wider roll-out. It is therefore YLWDO�WKDW�HIIHFWLYH�DQG�SURSRUWLRQDWH�V\VWHPV�RI�PRQLWRULQJ�DQG�HYDOXDWLRQ�DUH�LQWURGXFHG�to ensure that the effectiveness of these PHDVXUHV�FDQ�EH�WUDFNHG�

7KH�(.26�(YDOXDWLRQ��UHFRPPHQGHG�WKDW��¶SURFHVVHV�IRU�SURMHFW�DSSUDLVDO�DQG�WDUJHW�VHWWLQJ�VKRXOG�EH�LPSURYHG��DQG�IXWXUH�funding support for the networks should be RXWFRPH�IRFXVHG��VSHFLI\LQJ�D�UDQJH�RI�FOHDU�HFRQRPLF�RXWFRPHV�UDWKHU�WKDQ�RXWSXWV�DV�D�PHDQV�RI�IRFXVLQJ�DFWLYLW\�DSSURSULDWHO\��1HZ�DJUHHPHQWV�VKRXOG�DOVR�LQFOXGH�D�UHTXLUHPHQW�WR�LPSURYH�PRQLWRULQJ�DQG�UHSRUWLQJ�SURFHVVHV�·�

This Strategy covers a period of transition, during which there will be vital research and piloting of interventions, strengthening H[LVWLQJ�PHFKDQLVPV�IRU�LQWHUYHQWLRQV�DQG�trialling new ones. There will be a step change in the level of support for the sector, ZKLFK�ZLOO�EH�PRUH�VWUDWHJLFDOO\�IRFXVHG�and targeted to suit the nature of creative businesses and how they achieve growth. +RZHYHU��VRPH�RI�WKHVH�LQWHUYHQWLRQV�UHSUHVHQW�D�¶VORZ�EXUQ·��EXLOGLQJ�WKH�LQWHUQDWLRQDO�SURÀOH�DQG�UHSXWDWLRQ�RI�WKH�Highlands and Islands as a leading creative HFRQRP\�ZLOO�QRW�KDSSHQ�RYHUQLJKW��DQG�WKLV�QHHGV�WR�EH�UHFRJQLVHG�DQG�UHÁHFWHG�LQ�WKH�HYDOXDWLRQ�PHDVXUHV�DQG�DSSURDFK�

Following the adoption of this Strategy, an ,QWHUYHQWLRQ�3ODQ�PXVW�EH�GHYHORSHG�ZKLFK�details how the Interventions will be taken IRUZDUG��DQG�NH\�PHDVXUHV�DQG�LQGLFDWRUV�will need to be established to ensure that +,(�FDQ�DVVHVV�WKH�UHWXUQ�RQ�LQYHVWPHQW� IRU�VSHFLÀF�PHDVXUHV��DQG�FRPSDUH�WKHP��DQG�XOWLPDWHO\�WKH�LPSDFW�RI�LQYHVWPHQW�LQ� WKLV�FUXFLDO�VHFWRU�RQ�WKH�ZLGHU�HFRQRP\� of the region.

EVALUATION


KEY TOOLS FOR EFFECTIVE EVALUATION:

1HZ�PHWULFV�IRFXV�RQ�SURÀWDELOLW\� rather than turnover and jobs to better UHÁHFW�WKH�QDWXUH�RI�WKH�VHFWRU�DQG� how value is created by creative businesses.

.H\�3HUIRUPDQFH�,QGLFDWRUV�DUH� applied consistently across all areas of intervention.

1HWZRUNV·�.3,·V�

�� $SSO\�WKH�QHZ�PHWULFV� - Focus on key factors affecting � JURZWK��DFFHVV�WR�ÀQDQFH�� TXDOLW\��VNLOOV��PDUNHW�LQWHOOLJHQFH� and access, networks, etc.). �� 5HÁHFW�NH\�FKDQJHV�LQ�EXVLQHVV� � PRGHOV��FRQYHUJHQFH��FURZG�IXQGLQJ�� digitisation, online, provenance, etc.).

6\VWHPDWLF�PRQLWRULQJ�RI�DOO� businesses which receive support WR�DVVHVV�WKH�FRPPHUFLDO�LPSDFW�DQG� identify barriers to further growth and GHYHORSPHQW�LQ�RUGHU�WR�JXDUG�DJDLQVW� a culture of dependency.

3LORW�LQWHUYHQWLRQV��3KDVH�� KDYH�FOHDU�PLOHVWRQHV�VR�SURJUHVV� FDQ�EH�PRQLWRUHG��DQG�FOHDU�52,� targets so that the value of rolling RXW�WKHVH�PHDVXUHV�PRUH�ZLGHO\� GXULQJ�3KDVH��FDQ�EH� properly assessed.

8QWLO�WKH�QHZ�PHWULFV�DUH�LQ�SODFH��WDUJHW��PLG�3KDVH��HYDOXDWLRQ�ZLOO�EH�DJDLQVW�WDUJHWV�WKDW�FDQ�EH�UHDGLO\�PHDVXUHG��

11

12

7KH�WKUHH�RYHUDOO�DLPV�RI�WKLV�6WUDWHJ\�LGHQWLI\�the priority areas for action if the Vision is to be achieved.

$�VHULHV�RI��REMHFWLYHV�DUH�DVVRFLDWHG�ZLWK�HDFK�DLP��7KHVH�2EMHFWLYHV�UHÁHFW�GLIIHUHQW�LVVXHV�WKDW�PXVW�EH�DGGUHVVHG�LI�HDFK�$LP�LV�to be achieved.

$�QXPEHU�RI�,QWHUYHQWLRQV��VRPH�RI�ZKLFK�DUH�QHZ��DQG�VKRZQ�LQ�JUHHQ�LQ�$SSHQGL[�,��KDYH�EHHQ�LGHQWLÀHG��7KHVH�DUH�WKH�DFWLRQV��SURJUDPPHV��SURMHFWV�RU�LQLWLDWLYHV�WKDW�DUH�required to deliver the objectives and achieve WKH�DLPV��DQG�WKHUHE\�UHDOLVH�WKH�9LVLRQ��

$Q�LQWHUYHQWLRQ�PD\�VHUYH�WR�GHOLYHU�PRUH�WKDQ�RQH�REMHFWLYH�DQG�DFKLHYH�PRUH�WKDQ�RQH�DLP��$OO�VHUYH�WR�UHDOLVH�WKH�9LVLRQ�

Essentially the Interventions are the activities that HIE needs to undertake if this Strategy LV�WR�EH�GHOLYHUHG��6HFWLRQ��GHVFULEHV�WKH�prioritisation that for the new Interventions, ZKLFK�UHÁHFWV�DQ�XQGHUVWDQGLQJ�RI�QHHGV��both those understood and articulated by creative businesses and those that have been LQWHUSUHWHG�DQG�LGHQWLÀHG��IURP�GLVFXVVLRQV�and observations in the Highlands and ,VODQGV��UHVHDUFK�DQG�WKH�H[WHQVLYH�SUHYLRXV�H[SHULHQFH�RI�$6$��

In the following section, Objectives are VHW�RXW�DJDLQVW�$LPV��DQG�DJDLQVW�HDFK�Objective we have set out the highest priority Intervention and two further key Interventions that are required to attain the Objective. 2WKHU�,QWHUYHQWLRQV�PD\�DOVR�EH�UHTXLUHG��Interventions have the potential to deliver WR�PRUH�WKDQ�RQH�2EMHFWLYH�RU�$LP�

7KH�ÀQDO�WDEOH�VHWV�RXW�HDFK�2EMHFWLYH�DQG�the Interventions that will contribute to its VXFFHVVIXO�DWWDLQPHQW�

$�PRUH�GHWDLOHG�GHVFULSWLRQ�RI�WKLV�SURFHVV�LV�SURYLGHG�LQ�$SSHQGL[�+��ZKHUH�WKH�UDWLRQDOH�for each Objective is developed.

0RUH�GHWDLOHG�LQIRUPDWLRQ�DERXW�HDFK�,QWHUYHQWLRQ�LV�SURYLGHG�LQ�$SSHQGL[�,�

OBJECTIVES AND INTERVENTIONS


13

Show global leadership in the development of the creative economy

+,(�ZLOO�GHYHORS�WKH�UHJLRQ·V�global reputation as a place with diverse cultural traditions and future focused businesses that is DWWUDFWLYH�WR�LQZDUG�LQYHVWPHQW��This will be achieved by developing the region as a centre of research and action to support WKH�FUHDWLYH�HFRQRP\�

Develop New Metrics $SSHQGL[�,��

3ULRULW\��+LJK�²��

Key Interventions

Conference and Research SURJUDPPH�$SSHQGL[�,��

3ULRULW\��0HGLXP�²��

EU Creativity on the (GJH�SURJUDPPH$SSHQGL[�,��

3ULRULW\��/RZ�²��

To build the local research and knowledge base around the creative LQGXVWULHV��WKHUHE\�ERWK�IDFLOLWDWLQJ�DQG�VXSSRUWLQJ�WKH�PRUH�HIIHFWLYH�GHYHORSPHQW�RI�WKH�FUHDWLYH�LQGXVWULHV�LQ�WKLV�DQG�RWKHU�UHPRWH��UXUDO�UHJLRQV�

First action:��4��5HYLHZ�SDUWQHUVKLSV

An international biennial conference, with corresponding research, that HQJDJHV�HQWUHSUHQHXUV��DFDGHPLFV�DQG�FRPPHQWDWRUV��LQWHUURJDWHV�XQGHUVWDQGLQJ�RI�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�LQ�UHPRWH��UXUDO�regions and positions HIE and its partners as leading this global dialogue.

First action:��4��&RPPLVVLRQ�IHDVLELOLW\�VWXG\

7R�GHYHORS�DQ�(8�SURMHFW�IRFXVHG�RQ�UHPRWH��UXUDO�UHJLRQV��WKDW�LQWHUURJDWHV�WKH�SRWHQWLDO�RI�WKH�FUHDWLYH�HFRQRP\�WR�VXSSRUW�VXVWDLQHG�DQG�VXVWDLQDEOH��HFRQRPLF�GHYHORSPHQW�WKURXJK�FRPPHUFLDOO\�DZDUH�LQWHUYHQWLRQV��7R�VHH�WKH�FUHDWLYH�HFRQRP\�RI�WKH�+LJKODQGV�DQG�,VODQGV��DQG�RWKHU�SDUWQHU�UHPRWH��UXUDO�UHJLRQV��GHYHORS�DQG�JURZ�

First action:��4��4��&RPPLVVLRQ�IHDVLELOLW\�VWXG\

OBJECTIVELEAD INTERVENTION FOR THIS OBJECTIVE DESCRIPTION

Engage Young People

7KH�JUHDWHU�HQJDJHPHQW�RI�young entrepreneurs and students will ensure that this Strategy is future focused and able to both deliver local creative jobs and build local creative businesses. Young people are early adopters of technical innovation and provide a particularly strong bell weather for FXOWXUDO�DQG�PDUNHW�FKDQJHV�

'LJLWDO�(QJDJHPHQW�LQ�Strategy Delivery $SSHQGL[�,�²��


Key Interventions

Building local skills and FDSDFLW\�²�$SSHQGL[�,�²��


Outwith network$SSHQGL[�,�²��


A new event and tool in strategy delivery that harnesses the knowledge and H[SHULHQFH�RI�FUHDWLYH�HQWUHSUHQHXUV�LQ�D�G\QDPLF��GLJLWDO�FRQYHUVDWLRQ�WKDW�also engages the future-focused perspectives of young people. This tool ZLOO�WHVW�WKH�VWUDWHJ\�DJDLQVW�WKH�H[SHULHQFHV�DQG�DVSLUDWLRQV�RI�WKH�FXUUHQW�DQG�IXWXUH�FUHDWLYH�EXVLQHVV�FRPPXQLW\�WKDW�LW�PXVW�VHUYH��LQ�ZD\V�WKDW�ZLOO�inspire creative entrepreneurship and build a greater understanding of the SRWHQWLDO�RI�WKH�UHJLRQ·V�FUHDWLYH�HFRQRP\�

First action:��4��)HDVLELOLW\�VWXG\

To grow the skills base and capacity in the region, thereby providing creative EXVLQHVVHV�ZLWK�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�WKH\�FDQ�GHYHORS�DQG�JURZ�

First action:��4��5H�FRPPLVVLRQ�LQGXVWU\�QHWZRUNV�

To develop a network of creative entrepreneurs, creative professionals, particularly young creative entrepreneurs and professionals, and tertiary education students intent on building their career in the creative industries, with an interest in or connection to the Highlands and Islands, and who are living outwith the region.

First action:��4��4��&RPPLVVLRQ�UHVHDUFK

AIM: TO BUILD THE REGION’S PROFILE AND REPUTATION AS AN EXEMPLAR FOR THE SUCCESSFUL DEVELOPMENT OF THE CREATIVE ECONOMY IN REMOTE, RURAL REGIONS.

14

Develop XPONORTH

;321257+�DQG�WKH�,QGXVWU\�1HWZRUNV�UHSUHVHQW�VLJQLÀFDQW�innovation and are central to the UHJLRQ·V�UHSXWDWLRQ�DV�D�FHQWUH�IRU�LQQRYDWLRQ�LQ�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�RI�UHPRWH��UXUDO�UHJLRQV��+RZHYHU��PRUH�FDQ�EH�GRQH�WR�VXSSRUW�WKH�GHYHORSPHQW�RI�WKH�UHJLRQ·V�international reputation, by IDFLOLWDWLQJ�PRUH�LQWHUQDWLRQDO�partnerships and taking the best RI�;321257+�WR�NH\�PDUNHWV�

JR�WR�;321257+$SSHQGL[�,�²��


Key Interventions

Internationalisation$SSHQGL[�,�²��


Digital Inverness$SSHQGL[�,�²��


JR1257+�KDV�EHHQ�RI�WKH�NH\�DVVHWV�LQ�+,(·V�H[LVWLQJ�FUHDWLYH�LQGXVWULHV�VWUDWHJ\�EXW�PRUH�FDQ�EH�OHYHUDJHG�IURP�LW�PHULWLQJ�IXUWKHU�LQYHVWPHQW�WR�IXUWKHU�GLIIHUHQWLDWH�WKH�RIIHU�DQG�PDNH�JR1257+�WKH�´JR�WRµ�FUHDWLYH�HFRQRP\�HYHQW�LQ�(XURSH��7R�HQVXUH�WKH�FODULW\�RI�WKH�FKDQJH�IURP�D�PXVLF�HYHQW�WR�D�FUHDWLYH�LQGXVWULHV�HYHQW��LW�ZLOO�EHFRPH�;321257+�

First action:��4��FRPPLVVLRQ�;321257+

,QWHUQDWLRQDOLVDWLRQ�LV�FULWLFDO�LI�WKH�FRPPHUFLDO�SRWHQWLDO�RI�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�LV�WR�EH�UHDOLVHG��$W�WKH�VDPH�WLPH�WKHUH�LV�D�QHHG�WR�ERWK�EHWWHU�XQGHUVWDQG�SRWHQWLDO�QHZ�PDUNHWV�DQG�WKH�FKDQJHV�ZLWKLQ�PDUNHWV��SDUWLFXODUO\�WKRVH�GULYHQ�E\�GHPRJUDSKLF�DQG�WHFKQRORJLFDO�FKDQJH�

First action:��4��5H�FRPPLVVLRQ�LQGXVWU\�QHWZRUNV

7R�HVWDEOLVK�,QYHUQHVV��WKH�KRPH�RI�;321257+��DV�WKH�YLEUDQW�FHQWUH�RI�WKH�FUHDWLYH�HFRQRP\��ZLWK�D�IXWXUH�IRFXVHG�DSSURDFK�WR�VXSSRUWLQJ�FUHDWLYH�EXVLQHVV�GHYHORSPHQW��WKLV�EHLQJ�HYLGHQFHG�E\�WKH�DELOLW\�WR�DFFHVV�DQG�GR�EXVLQHVV�WKURXJK�ZL�À�FRQQHFWHG��KLJK�VSHHG�ÀEUH�RSWLF�EURDGEDQG��DW�DQ\�SRLQW�DFURVV�WKH�FLW\�ERWK�GXULQJ�;321257+�DQG�DW�DQ\�WLPH��HVWDEOLVKLQJ�,QYHUQHVV�DV�6FRWODQG·V�ÀUVW�ZL�À�FLW\�



Celebrate success

7KH�SODQQHG�LQWHUYHQWLRQV�DLP�to celebrate success, raise WKH�SURÀOH�RI�VXFFHVVIXO�ORFDO�creative entrepreneurs and DSSODXG�WKHLU�DFKLHYHPHQWV��By celebrating success through DZDUGV�DQG�FKDPSLRQLQJ�DFWLYLW\��+,(�FDQ�UDLVH�WKH�UHJLRQ·V�SURÀOH�as a centre of creativity and innovation, and build wider public XQGHUVWDQGLQJ�RI�WKH�LQYHVWPHQW�EHLQJ�PDGH�LQ�WKH�FUHDWLYH�HFRQRP\�

&UHDWLYH�(FRQRP\� &KDPSLRQV$SSHQGL[�,�²��


Key Interventions

Creative Entrepreneur awards$SSHQGL[�,�²��


London Drop Down Centre$SSHQGL[�,�²��


7R�GHYHORS�D�QHWZRUN�RI�OHDGLQJ�ÀJXUHV�²�HQWUHSUHQHXUV��DFDGHPLFV�DQG�FRPPHQWDWRUV�²�LQ�WKH�FUHDWLYH�LQGXVWULHV�LQWHUQDWLRQDOO\��ZKRVH�XQGHUVWDQG-LQJ�RI�WKH�FUHDWLYH�HFRQRP\�DQG�VXE�VHFWRUV�RI�WKH�FUHDWLYH�LQGXVWULHV�FDQ�be harnessed to support and proselytise the delivery of the Strategy and the LQWHUYHQWLRQV��DQG�EHFRPH�$PEDVVDGRUV�IRU�WKH�FUHDWLYH�LQGXVWULHV�RI�WKH�Highlands and Islands.


7R�GHYHORS�DQ�DZDUG�SURJUDPPH�WKDW�UHFRJQLVHV�FUHDWLYH�HQWUHSUHQHXUV�who are developing DISC creative businesses in the region and publicly cel-HEUDWHV�WKHLU�DFKLHYHPHQWV��WKHUHE\�UDLVLQJ�VHFWRU�DQG�UHJLRQDO�SURÀOH�DQG�EXLOGLQJ�SXEOLF�XQGHUVWDQGLQJ�RI�WKH�FUHDWLYH�LQGXVWULHV�DQG�WKHLU�LPSRUWDQFH�WR�WKH�UHJLRQDO�HFRQRP\�


The London Creative Industries Drop Down Centre (LCIDD) will provide a /RQGRQ�EDVH�IURP�ZKLFK�UHJLRQDO�FUHDWLYH�LQGXVWULHV�FDQ�RSHUDWH�ZKHQ�LQ�/RQGRQ��&HQWUDOO\�ORFDWHG��LW�ZLOO�SURYLGH�KRW�GHVNV��PHHWLQJ�URRPV��3$�VHU-vices and access to other resources. It will facilitate regional creative busi-nesses in developing new business opportunities and building their industry networks in and through London.

First action: ��4��&RPPLVVLRQ�IHDVLELOLW\�VWXG\

15

Grow new markets

Internationalisation is essential if they are to achieve their true potential. In part, this requires innovation in their offer to allow WKHP�WR�VWHS�EH\RQG�WUDGLWLRQDO�local, regional, diaspora and WRXULVW�PDUNHWV�ZKLFK�SUHVHQW�OLPLWHG�RSSRUWXQLWLHV�IRU�growth. This requires better XQGHUVWDQGLQJ�RI�PDUNHWV�DQG�FRQVXPHUV�LQ�WKRVH�PDUNHWV��ZLGHU�RSSRUWXQLWLHV�IRU�international collaboration, and greater participation in targeted showcases and trade fairs.



Key Interventions



,QWHUQDWLRQDO�3ODFHPHQWV$SSHQGL[�,�²��



First action: ��4��5H�FRPPLVVLRQ�LQGXVWU\�QHWZRUNV

The London Creative Industries Drop Down Centre (LCIDD) will provide D�/RQGRQ�EDVH�IURP�ZKLFK�UHJLRQDO�FUHDWLYH�LQGXVWULHV�FDQ�RSHUDWH�ZKHQ�LQ�/RQGRQ��&HQWUDOO\�ORFDWHG��LW�ZLOO�SURYLGH�KRW�GHVNV��PHHWLQJ�URRPV��3$�services and access to other resources. It will facilitate regional creative businesses in developing new business opportunities and building their industry networks in and through London.


7R�FUHDWH�D�QHZ�VXSSRUW�SURJUDPPH�IRU�FUHDWLYH�EXVLQHVVHV�DQG�VWXGHQWV�VWXG\LQJ�RQ�FUHDWLYH�FRXUVHV��DOORZLQJ�WKHP�WR�EHWWHU�DFFHVV�potential high quality professional learning opportunities (internships, SODFHPHQWV��FROODERUDWLRQV�HWF��HOVHZKHUH�LQ�WKH�8.�DQG�LQWHUQDWLRQDOO\��and thereby to grow their international networks and develop new creative business opportunities.



Building commercial networks

Networks are critical to the success of creative businesses. 7KH\�DUH�WKH�PHFKDQLVPV�IRU�projecting talent into new arenas, and they foster the collaborations that are at the heart of creative EXVLQHVV�GHYHORSPHQW��,QIRUPDO�QHWZRUNV�DUH�WKH�QRUP�LQ�WKH�creative industries. The Strategy envisages interventions to VWUHQJWKHQ�LQIRUPDO�QHWZRUNV��develop networking skills and H[SHULHQFHV��DQG�GHYHORS�PRUH�IRUPDO�QHWZRUNV�

&UHDWLYH�(FRQRP\�&KDPSLRQV$SSHQGL[�,�²��


Key Interventions

Design Services Industry Network$SSHQGL[�,�²��




7R�GHYHORS�D�QHWZRUN�RI�OHDGLQJ�ÀJXUHV�²�HQWUHSUHQHXUV��DFDGHPLFV�DQG�FRPPHQWDWRUV�²�LQ�WKH�FUHDWLYH�LQGXVWULHV�LQWHUQDWLRQDOO\��ZKRVH�XQGHUVWDQGLQJ�RI�WKH�FUHDWLYH�HFRQRP\�DQG�VXE�VHFWRUV�RI�WKH�FUHDWLYH�industries can be harnessed to support and proselytise the delivery of the 6WUDWHJ\�DQG�WKH�LQWHUYHQWLRQV��DQG�EHFRPH�$PEDVVDGRUV�IRU�WKH�FUHDWLYH�industries of the Highlands and Islands.


This Network will differ, as its function will be both targeted towards (A) VXSSRUWLQJ�WKH�GHYHORSPHQW�RI�ORFDO�GHVLJQ�VHUYLFHV�DQG��%��GHYHORSLQJ�WKH�ORFDO�PDUNHW�DPRQJVW�H[LVWLQJ�EXVLQHVVHV�IURP�RWKHU�VHFWRUV�

First action:��4��$XGLW�GHVLJQ�VHUYLFH�EXVLQHVVHV�LQ�UHJLRQ

The London Creative Industries Drop Down Centre (LCIDD) will provide D�/RQGRQ�EDVH�IURP�ZKLFK�UHJLRQDO�FUHDWLYH�LQGXVWULHV�FDQ�RSHUDWH�ZKHQ�LQ�/RQGRQ��&HQWUDOO\�ORFDWHG��LW�ZLOO�SURYLGH�KRW�GHVNV��PHHWLQJ�URRPV��3$�services and access to other resources. It will facilitate regional creative businesses in developing new business opportunities and building their industry networks in and through London.


AIM: TO SUPPORT EMERGING AND ESTABLISHED CREATIVE ENTREPRENEURS WITH THE APTITUDE, FLEXIBILITY AND TENACITY TO BUILD DYNAMIC, INNOVATIVE, SUSTAINABLE AND COMPETITIVE (DISC) CREATIVE BUSINESSES WITHIN THE REGION.

16

Improve access to finance

Creative entrepreneurs need support in developing the skills DQG�ÀQDQFLDO�WRROV�WKDW�DOORZ�WKHP�WR�DFFHVV�ÀQDQFH�DQG�LQYHVWRUV��)LQDQFH�FDQ�FRPH�IURP�WUDGLWLRQDO�URXWHV��EXW�PHFKDQLVPV�OLNH�DQJHO�LQYHVWPHQW�DQG�crowd funding also need to be developed, as these have proven to be particularly useful LQYHVWPHQW�URXWHV�IRU�FUHDWLYH�businesses seeking.

Creative business LQYHVWPHQW$SSHQGL[�,�²��

3ULRULW\��0HGLXP��

Key Interventions

'HYHORS�+,(·V�FDSDFLW\$SSHQGL[�,�²��




$�QHZ�FUHDWLYH�EXVLQHVV�LQYHVWPHQW�IXQG�WKDW�ZLOO�SURYLGH�DGYLFH�DQG�VXSSRUW�DQG�DSSURSULDWH�IXQGLQJ��7KLV�ZLOO�LQFOXGH�VSHFLÀF�LQLWLDWLYHV�WKDW�WDUJHW�ORFDO�LQYHVWRUV�DQG�WKH�XVH�RI�VRFLDO�PHGLD�WR�OHYHUDJH�FURZG�IXQGLQJ�


)XUWKHU�GHYHORS�+,(·V�XQGHUVWDQGLQJ�RI�DQG�FDSDFLW\�WR�ZRUN�ZLWK�FUHDWLYH�EXVLQHVVHV�DQG�GHYHORS�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV��WKHUHE\�HQVXULQJ�WKDW�LW�FRQWULEXWHV�WR�UHJLRQDO�HFRQRPLF�JURZWK�

First action:��4��4��5H�FRPPLVVLRQ�,QGXVWU\�1HWZRUNV




Develop public-private partnerships

New public-private sector partnerships are required WR�GHYHORS�QHZ�FRPPHUFLDO�opportunities and technology PXVW�EH�EHWWHU�OHYHUDJHG�DV�D�tool to support creative business GHYHORSPHQW�

Local hubs with digital tools$SSHQGL[�,�²��


Key Interventions

��VW�FHQWXU\�FUDIWV$SSHQGL[�,�²��


Content and cultural diversity$SSHQGL[�,�²��


'HYHORS�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�',6&�FUHDWLYH�EXVLQHVVHV�FDQ�WKULYH�DQG�JURZ�E\�VXSSRUWLQJ�WKH�HPHUJHQFH�RI�ORFDO�FUHDWLYH�EXVLQHVV�KXEV��which can facilitate local networking and local collaboration and provide access to shared business assets.


7KLV�QHZ�SURJUDPPH�FRXOG�EH�GHYHORSHG�WKURXJK�D�VXEPLVVLRQ�WR�,QQRYDWH�UK in support of the crafts sector. It will devise new ways to use technology to enhance the operation of businesses in the crafts sector, challenging H[LVWLQJ�EXVLQHVV�PRGHOV�E\�LQWHUURJDWLQJ�WKH�SURFHVVHV�RI�SURGXFWLRQ��LQFOXGLQJ�WKH�FUHDWLYH�SURFHVV��GLVWULEXWLRQ�DQG�FRQVXPSWLRQ�RI�FUDIWV�

First action: ��4��4��&RPPLVVLRQ�IHDVLELOLW\�VWXG\

'LYHUVLI\�WKH�PDUNHW�IRU�RULJLQDO�VFUHHQ�FRQWHQW�IURP�WKH�UHJLRQ�E\�FUHDWLQJ�D�FRPPLVVLRQLQJ�IXQG�WKDW�ZLOO�UHVSRQG�WR�QHZ�SDUWQHUVKLSV�ZLWK�EURDGFDVWHUV�DQG�SODWIRUPV��DQG�QHZ�FURVV�VHFWRU�FROODERUDWLRQV�ORFDOO\��QDWLRQDOO\�DQG�internationally.

First action:��4��&RQYHQH�DQ�LQGXVWU\�VWHHULQJ�JURXS

17

Measure success

$�QHZ�DSSURDFK�WR�PHDVXULQJ�and understanding growth is required. Interventions need WR�UHÁHFW�WKH�IDFW�WKDW��LQ�WKLV�sector, value is created by one RI�WKUHH�PHFKDQLVPV��H[SORLWLQJ�intellectual property rights, H[SORLWLQJ�UHSXWDWLRQ��RU�WKURXJK�successful collaboration. In all three cases business size and scaleability are not critical to SURÀWDELOLW\�DQG�YDOXH�FUHDWLRQ�



Key Interventions


3ULRULW\��+LJK��




First action:��4��5HYLHZ�SDUWQHUVKLSV


First action: ��4��4��5H�FRPPLVVLRQ�,QGXVWU\�1HWZRUNV


First action:��4��4��)HDVLELOLW\�VWXG\


Strengthen and expand existing mechanisms

;321257+�PXVW�EHFRPH�WKH�“go-to” creative industries event LQ�(XURSH��+,(·V�ÁDJVKLS�HYHQW��showcases talent, facilitates networks and business. It needs to provide greater balance in LWV�UHÁHFWLRQ�RI�VXE�VHFWRUV��WR�foster collaboration and build understanding of convergence and new



Key Interventions

JR�WR�;321257+$SSHQGL[�,�²��




;321257+�LV�RQH�RI�WKH�NH\�DVVHWV�LQ�+,(·V�H[LVWLQJ�FUHDWLYH�LQGXVWULHV� VWUDWHJ\�EXW�PRUH�FDQ�EH�OHYHUDJHG�IURP�LWV�LQYHVWPHQW�WR�GDWH��PHULWLQJ�IXUWKHU�LQYHVWPHQW�WR�IXUWKHU�GLIIHUHQWLDWH�WKH�RIIHU�DQG�PDNH�;321257+� WKH�´JR�WRµ�FUHDWLYH�HFRQRP\�HYHQW�LQ�(XURSH�

First action: ��4��FRPPLVVLRQ�;321257+


$,0��7R�OHYHUDJH�PRUH�IURP�H[LVWLQJ�DVVHWV�DQG�DFWLYLWLHV��WR�HQVXUH�WKH�PRVW�DSSURSULDWH�VXSSRUW�IRU�FUHDWLYH�EXVLQHVVHV�LV�SURYLGHG�DFURVV�WKH�UHJLRQ�DQG�WR�HQVXUH�WKDW�+,(�VHHV�DQ�DSSURSULDWH�UHWXUQ�RQ�LWV�LQYHVWPHQW�

18

Build knowledge within HIE

Understanding of the creative LQGXVWULHV��ZKDW�PDNHV�WKHP�different and necessitates particular approaches, needs WR�EH�PDLQVWUHDPHG�ZLWKLQ�+,(��Whilst responsibility for delivering the Strategy should be vested in RQH�WHDP��WKH\�ZLOO�QHHG�WR�ZRUN�closely with colleagues.



Key Interventions



Design Services Network$SSHQGL[�,�²��


)XUWKHU�GHYHORS�+,(·V�LQWHUQDO�XQGHUVWDQGLQJ�RI�DQG�FDSDFLW\�WR�ZRUN�ZLWK�FUHDWLYH�EXVLQHVVHV�DQG�GHYHORS�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV��WKHUHE\�HQVXULQJ�WKDW�LW�FRQWULEXWHV�WR�UHJLRQDO�HFRQRPLF�JURZWK�

First action: ��4��4��5H�FRPPLVVLRQ�,QGXVWU\�1HWZRUNV


First action: ��4��5HYLHZ�SDUWQHUVKLSV


First action:��4��$XGLW�GHVLJQ�VHUYLFH�EXVLQHVVHV�LQ�UHJLRQ


Integrate existing business support mechanisms

The Industry Networks DQG�$FFRXQW�0DQDJHPHQW�RSHUDWHV�LQHIÀFLHQWO\��6WURQJHU�FRPPXQLFDWLRQ��DQG�D�JUHDWHU�unity of purpose and integration EHWZHHQ�WKH�WZR�V\VWHPV��PXVW�EH�DFKLHYHG��7KH�1HWZRUN·V�H[SHUW�NQRZOHGJH�PXVW�EHFRPH�D�UHVRXUFH�IRU�$FFRXQW�0DQDJHPHQW��



Key Interventions

Design Services Trade Network$SSHQGL[�,�²��





First action:��4��4��5H�FRPPLVVLRQ�,QGXVWU\�1HWZRUNV

7KLV�1HWZRUN�ZLOO�GLIIHU�IURP�H[LVWLQJ�7UDGH�1HWZRUNV��DV�LWV�IXQFWLRQ�ZLOO�EH�ERWK�WDUJHWHG�WRZDUGV��$��VXSSRUWLQJ�WKH�GHYHORSPHQW�RI�ORFDO�GHVLJQ�VHUYLFHV�DQG��%��GHYHORSLQJ�WKH�ORFDO�PDUNHW�DPRQJVW�H[LVWLQJ�EXVLQHVVHV�IURP�RWKHU�VHFWRUV�

First action: ��4��4��$XGLW�GHVLJQ�VHUYLFH�EXVLQHVVHV�LQ�UHJLRQ


First action: ��4��5H�FRPPLVVLRQ�LQGXVWU\�QHWZRUNV

19

Develop a cross-sector approach

There is a need to recognise the role that the creative sector can play in ensuring the greater FRPSHWLWLYHQHVV�RI�RWKHU�JURZWK�sectors in the Highlands and ,VODQGV��)RRG�DQG�'ULQN��/LIH�Sciences, Energy, Business 6HUYLFHV��DQG�7RXULVP��ZKLOVW� also developing another growth sub-sector regionally.

Design Services Trade Network$SSHQGL[�,�²��


Key Interventions

JR�WR�;321257+$SSHQGL[�,�²��


Digital Media 'HYHORSPHQW�VXSSRUW$SSHQGL[�,�²��



First action:��4��4��$XGLW�GHVLJQ�VHUYLFH�EXVLQHVVHV�LQ�UHJLRQ

;321257+�LV�RQH�RI�WKH�NH\�DVVHWV�LQ�+,(·V�H[LVWLQJ�FUHDWLYH�LQGXVWULHV�VWUDWHJ\�EXW�PRUH�FDQ�EH�OHYHUDJHG�IURP�LWV�LQYHVWPHQW�WR�GDWH�

First action:��4��&RPPLVVLRQ�;321257+

7KLV�QHZ�1HWZRUN�ZLOO�VXSSRUW�WKH�GHYHORSPHQW�RI�GLJLWDO�PHGLD�FUHDWLYH�EXVLQHVVHV�LQ�D�SURJUDPPH�RI�ORQJ�WHUP�VWUDWHJLF�GHYHORSPHQW��&RQVHTXHQWO\�LWV�DSSURDFK�ZLOO�EH�IRFXVHG�WRZDUGV�PHGLXP��WR�ORQJ�WHUP�UHWXUQ�DQG�WKH�GHYHORSPHQW�RI�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�WKH�ORFDO�GLJLWDO�PHGLD�VHFWRU�FDQ�HPHUJH�DQG�JURZ�

First action:��4��8QGHUWDNH�DXGLW�ZLWKLQ�UHJLRQDO�VHFRQGDU\� VFKRRO�V\VWHP


Develop international business

([LVWLQJ�VXSSRUW�WR�GHYHORS�international business is greatly valued, and this should be continued, whilst further HPSKDVLV�ZLOO�EH�SODFHG�RQ�ensuring businesses are ready to fully realise the potential of working internationally.



Key Interventions

JR�WR�;321257+$SSHQGL[�,�²��





First action:��4��5H�FRPPLVVLRQ�QHWZRUNV

;321257+�LV�RQH�RI�WKH�NH\�DVVHWV�LQ�+,(·V�H[LVWLQJ�FUHDWLYH�LQGXVWULHV�VWUDWHJ\�EXW�PRUH�FDQ�EH�OHYHUDJHG�IURP�LWV�LQYHVWPHQW�WR�GDWH��PHULWLQJ�IXUWKHU�LQYHVWPHQW�WR�IXUWKHU�GLIIHUHQWLDWH�WKH�RIIHU�DQG�PDNH�;321257+�WKH�´JR�WRµ�FUHDWLYH�HFRQRP\�HYHQW�LQ�(XURSH�

First action:��4��&RPPLVVLRQ�;321257+



20

Build the skills needed for growth

There is a need to better understand the skills needs of creative businesses in the region, to ensure that the gaps that are inhibiting growth are addressed.

Building local skills and FDSDFLW\�²�$SSHQGL[�,�²��


Key Interventions

'LJLWDO�0HGLD�'HYHORSPHQW�support$SSHQGL[�,�²��


Design Services Network$SSHQGL[�,�²��


To grow the skills base and capacity in the region, thereby providing creative EXVLQHVVHV�ZLWK�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�WKH\�FDQ�GHYHORS�DQG�JURZ�



First action: ��4��8QGHUWDNH�VFRSLQJ�VWXG\�

This Network will differ, as its initial function will be both targeted towards (A) VXSSRUWLQJ�WKH�GHYHORSPHQW�RI�ORFDO�GHVLJQ�VHUYLFHV�DQG��%��GHYHORSLQJ�WKH�ORFDO�PDUNHW�DPRQJVW�H[LVWLQJ�EXVLQHVVHV�IURP�RWKHU�VHFWRUV�

First action:��4��4��$XGLW�GHVLJQ�VHUYLFH�EXVLQHVVHV�LQ�UHJLRQ


Make better use of regional cultural assets

Regional cultural assets, within both the public and private sector, which receive support IURP�+,(�FDQ�GR�PRUH�WR�VXSSRUW�WKH�GHYHORSPHQW�RI�WKH�creative industries locally. These RUJDQLVDWLRQV�SOD\�D�VLJQLÀFDQW�role in developing both creative WDOHQW�DQG�H[SRVLQJ�DXGLHQFHV�and artists to new trends.

Knowledge should be developed and good practice shared across these institutions.

Content and cultural diversity$SSHQGL[�,�²��


Key Interventions

Cultural venues network$SSHQGL[�,�²��




'LYHUVLI\�WKH�PDUNHW�IRU�RULJLQDO�VFUHHQ�FRQWHQW�IURP�WKH�UHJLRQ�E\�FUHDWLQJ�D�FRPPLVVLRQLQJ�IXQG�WKDW�ZLOO�UHVSRQG�WR�QHZ�SDUWQHUVKLSV�ZLWK�EURDGFDVWHUV�DQG�SODWIRUPV��DQG�QHZ�FURVV�VHFWRU�FROODERUDWLRQV�ORFDOO\��QDWLRQDOO\�DQG�internationally.

First action: ��4��&RQYHQH�DQ�LQGXVWU\�VWHHULQJ�JURXS

7R�EHWWHU�XWLOLVH�WKH�UHVRXUFHV�RI�H[LVWLQJ�FXOWXUDO�YHQXHV�ERWK�LQ�VXSSRUW�RI�WKH�GHYHORSPHQW�RI�ORFDO�FUHDWLYH�EXVLQHVVHV�DQG�LQ�DGYDQFLQJ�WKHLU�FXOWXUDO��VRFLDO�DQG�FRPPHUFLDO�DVSLUDWLRQV��WKURXJK�EHWWHU�QHWZRUNLQJ�DQG�VKDUHG�good practice.

First action: ��4��4��&RPPLVVLRQ�DXGLW�RI�FXOWXUDO�YHQXHV



21

Leverage more from tertiary education

The successful on-going GHYHORSPHQW�RI�8+,�LV�FULWLFDO�IRU�WKH�UHJLRQ·V�FUHDWLYH�HFRQRP\��,W�LV�LPSHUDWLYH�WKDW�8+,·V�GHYHORSPHQW�EH�VXSSRUWHG��SDUWLFXODUO\�LQ�WKH�FRQWH[W�RI�its response to the creative industries and how it, and other tertiary institutions, can aligned to deliver to this Strategy.

Building the research base $SSHQGL[�,��


Key Interventions



'LJLWDO�0HGLD�'HYHORSPHQW�support$SSHQGL[�,�²��



)LUVW�DFWLRQ��4��5HYLHZ�SDUWQHUVKLSV


)LUVW�DFWLRQ��4��&RPPLVVLRQ�IHDVLELOLW\�VWXG\


)LUVW�DFWLRQ��4��8QGHUWDNH�DXGLW�ZLWKLQ�UHJLRQDO�VHFRQGDU\�VFKRRO�V\VWHP


22

INTERVENTIONS CAN DELIVER TO MANY OBJECTIVES


Show

Glo

bal L

eade

rshi

p

Enga

ge Y

oung

Peo

ple

Dev

elop

XPO

NO

RTH

Cel

ebra

te s

ucce

ss

Gro

w n

ew m

arke

ts

Bui

ld c

omm

erci

al n

etw

orks

Impr

ove

acce

ss t

o fi

nanc

e

Dev

elop

pub

lic-p

riva

te p

artn

ersh

ips

Mea

sure

suc

cess

Stre

ngth

en a

nd e

xpan

d m

echa

nism

s

Bui

ld k

now

ledg

e w

ithi

n H

IE

Inte

grat

e ex

isti

ng m

echa

nism

s

Dev

elop

cro

ss-s

ecto

r ap

proa

ches

Dev

elop

inte

rnat

iona

l bus

ines

s

Bui

ld t

he s

kills

for

grow

th

Mak

e be

tter

use

of c

ultu

ral a

sset

s

Leve

rage

mor

e fr

om t

erti

ary

educ

atio

n

OBJECTIVES

Priority

INTERVENTIONS

�� 'HYHORS�QHZ�PHWULFV� L L K

�� ,QWHUQDWLRQDOLVDWLRQ� K L L K L

�� JR�WR�;321257+� L K K K

�� 'HVLJQ�6HUYLFHV�1HWZRUN� K K K L K

�� 'LJLWDO�0HGLD�GHYHORSPHQW�VXSSRUW� � K K K

�� &UHDWLYH�(FRQRP\�&KDPSLRQV� L L K K K

�� 'LJLWDO�HQJDJHPHQW�LQ�VWUDWHJ\�GHOLYHU\� � L K

�� 'HYHORS�+,(·V�FDSDFLW\� � K K K L L K

�� %XLOGLQJ�ORFDO�VNLOOV�DQG�FDSDFLW\� K L

�� &UHDWLYH�EXVLQHVV�LQYHVWPHQW� L

�� /RQGRQ�'URS�'RZQ�&HQWUH� K K K

�� &RQIHUHQFH�DQG�UHVHDUFK�SURJUDPPH� K

�� VW�FHQWXU\�FUDIWV� � K

�� %XLOGLQJ�WKH�UHVHDUFK�EDVH� � � � � � � � � � � � � L

�� &RQWHQW�DQG�FXOWXUDO�GLYHUVLW\� K L

�� /RFDO�KXEV�ZLWK�GLJLWDO�WRROV� � L

�� ,QWHUQDWLRQDO�SODFHPHQWV� K

�� &UHDWLYH�(QWUHSUHQHXU�DZDUGV� � K

�� 'LJLWDO�,QYHUQHVV� � K

�� 2XWZLWK�QHWZRUN� K

�� &XOWXUDO�YHQXH�QHWZRUN� K

�� (8��&UHDWLYLW\�RQ�WKH�(GJH� K

K Key L Lead

23

+,(�LV�FRPPLWWHG�WR�LPSOHPHQWLQJ�DOO�equal opportunities and equality legislation (Scottish and European) in its activities and in the delivery of this Strategy. In addition, it has LGHQWLÀHG�IRXU�HTXDOLW\�REMHFWLYHV��RI�UHJLRQDO�VLJQLÀFDQFH��IRU�WKH�SHULRG��²��

— 7R�KHOS�\RXQJ�SHRSOH�DJHG��²��PRYH�LQWR�VXLWDEOH�HPSOR\PHQW�

— 7R�LQFUHDVH�WKH�QXPEHU�RI�ZRPHQ�LQ�leadership roles in business and social enterprises;

— 7R�SURPRWH�LQFOXVLYH�ZRUN�SUDFWLFHV� LQ�+,(�ZKLFK�UHFRJQLVH�WKH�LPSOLFDWLRQV�IRU�HPSOR\HHV�RI�GLVSHUVHG�ZRUN�locations; and

— To increase public understanding of and FRQÀGHQFH�LQ�UHSRUWLQJ�KDWH�LQFLGHQWV�VXFK�DV�UDFLVP�

5HVHDUFK�DFURVV�6FRWODQG·V�FUHDWLYH�LQGXVWULHV��FDUULHG�RXW�LQ��IRXQG�WKDW�

— :RPHQ��SHRSOH�IURP�%ODFN�DQG�0LQRULW\�Ethnic (BME) backgrounds and disabled people are under-represented in the workforce.

— Building the business case for diversity WR�LQFOXGH�%ODFN�DQG�$VLDQ�FRPPXQLWLHV��ZRPHQ��GLVDEOHG�SHRSOH��WKRVH�IDFLQJ�VRFLDO�DQG�HFRQRPLF�GLVDGYDQWDJH��DQG�WKH�LQFUHDVLQJ�QXPEHU�RI�(8�$FFHVVLRQ�country workers would increase workforce diversity.

— 2I��EXVLQHVV�GLUHFWRUV�LQ�WKH�VHFWRU�LQ�6FRWODQG�LQ�0DUFK��RQO\��ZHUH�IHPDOH��UHSUHVHQWLQJ�underutilisation of talent. Directors were also the youngest of the seven growth VHFWRUV��KRZHYHU�RQO\��RI�GLUHFWRUV�ZHUH�DJHG�XQGHU��

Unfortunately, the national data did not provide a regional breakdown and HIE recognises that the absence of such LQIRUPDWLRQ�LV�D�EDUULHU�WR�HQVXULQJ�WKDW�it delivers to its equal opportunities objectives. This Strategy envisages

that every intervention will be evaluated FDUHIXOO\�IURP�DQ�HTXDOLWLHV�SHUVSHFWLYH��WR�PD[LPLVH�RSSRUWXQLWLHV�WR�EXLOG�DQ�LQFOXVLYH�DQG�G\QDPLF�VHFWRU�ZKLFK�UHSUHVHQWV�DQG�caters for an increasingly diverse society. 1HZ�PHWULFV�ZLOO�FROOHFW�GDWD�WKDW�DLGV�PRUH�effective interventions and advances these objectives.

7KH�QHHG�WR�SHUVXDGH�LQFUHDVLQJ�QXPEHUV�RI�young people to stay in, return to or relocate to the region, to live and work, is recognised LQ�ERWK�WKLV�6WUDWHJ\�DQG�+,(·V�ZLGHU�DFWLYLWLHV��:KLOVW�WKH�UHJLRQ�KDV�D�VPDOOHU�%0(�SRSXODWLRQ�WKDQ�6FRWODQG·V�XUEDQ�DUHDV��LW�GRHV�KDYH�D�VLJQLÀFDQW�SRSXODWLRQ�RI�UHFHQW�PLJUDQWV�IURP�RWKHU�SDUWV�RI�WKH�(8��ZKR�KDYH�UHVHWWOHG�SHUPDQHQWO\�LQ�WKH�UHJLRQ��&RQVHTXHQWO\��LQ�WHUPV�RI�UDFH�DQG�HWKQLFLW\��there is an absolute need to ensure equality of opportunity.

HIE recognises the business case for equal RSSRUWXQLWLHV��WKDW�WKH�FRPSHWLWLYHQHVV�RI�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�ZLOO�EH�HQKDQFHG�through diversity and equality. Research into WKH�HQYLURQPHQW�ZLWKLQ�ZKLFK�WKH�FUHDWLYH�industries can thrive, clearly shows that “tolerance” is a critical factor. “Tolerance” will EH�HQJHQGHUHG�WKURXJK�WKH�EUHDGWK�RI�+,(·V�HFRQRPLF�DQG�VRFLDO�LQWHUYHQWLRQV��

+,(�DOVR�UHFRJQLVHV�WKDW�IRU�PDQ\�EXVLQHVVHV�²�SDUWLFXODUO\�VRFLDO��FUHDWLYH��DQG�HQYLURQPHQWDO�²�HWKLFDO�DSSURDFKHV�DUH�LQKHUHQWO\�LPSRUWDQW�WR�PDQ\�QHZ�DQG�HPHUJLQJ�EXVLQHVV�PRGHOV��LQ�IDFW��WKH\�can be at the heart of value creation. In the delivery of this Strategy, HIE will itself HQGHDYRXU�WR�GHYHORS�DQG�GHOLYHU�ÁH[LEOH�interventions that support both these and PRUH�WUDGLWLRQDO�EXVLQHVV�PRGHOV�

�)RU�PRUH�LQIRUPDWLRQ�SOHDVH�VHH�$SSHQGL[�*��Understanding Creative Businesses

EQUALITY, DIVERSITY, INCLUSION AND ETHICS


24

25

7KH�GHÀQLWLRQ�RI�¶FUHDWLYH�LQGXVWULHV·�KDV�EHHQ�WKH�VXEMHFW�RI�PXFK�DFDGHPLF�GHEDWH��HDFK�DSSURDFK�UHÁHFWLQJ�WKH�IDFW�WKDW�WKLV�LV�D�EURDG�DUHD�RI�HFRQRPLF�DFWLYLW\��FKDUDFWHULVHG�E\�D�ODUJH�QXPEHU�RI�GLYHUVH�DQG�JHRJUDSKLFDOO\�VSUHDG�VPDOO�DQG�PLFUR�businesses.

7KH�6FRWWLVK�*RYHUQPHQW�KDV�UHFHQWO\�DGRSWHG�LWV�RZQ�GHÀQLWLRQ�RI�WKH�FUHDWLYH�LQGXVWULHV��ZKLFK�LV�VHW�RXW�LQ�6HFWLRQ��7KH�GHÀQLWLRQ�ZDV�GHYHORSHG�WR�HQVXUH�WKDW�WKH�QDWXUH�RI�6FRWODQG·V�FUHDWLYH�LQGXVWULHV��their needs and particular characteristics ZHUH�UHFRJQLVHG�LQ�SROLF\�PDNLQJ��7KLV�GHÀQLWLRQ�KDV�EHHQ�XVHG�ZKHQ�GHYHORSLQJ�this Strategy.

,W�LV�WKRXJK�ZRUWK�QRWLQJ�WKDW�D�QXPEHU�RI�RWKHU�GHÀQLWLRQV�ZLOO�LPSDFW�RQ�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�LQGXVWULHV�LQ�the Highlands and Islands, as different GHÀQLWLRQV�DUH�GHSOR\HG�LQ�WKH�UHVW�RI�WKH�8.�DQG�LQ�WKH�(8��,Q�WKH�UHPDLQLQJ�VHFWLRQV�RI�WKLV�$SSHQGL[�ZH�SURYLGH�DQ�RYHUYLHZ�RI�WKRVH�GHÀQLWLRQV�DQG�VRPH�RI�WKH�GHEDWH�that still rages.

1. CREATIVE INDUSTRIES IN SCOTLAND

7KH�(FRQRPLF�&RQWULEXWLRQ�6WXG\�RI�WKH�arts and creative industries in Scotland, XQGHUWDNHQ�IRU�+,(�LQ��H[WHQGHG�WKH�RULJLQDO�'&06�GHÀQLWLRQ�WR��VHFWRUV��VLQFH�the DCMS approach was considered not to UHÁHFW�WKH�FKDUDFWHU�RI�DUWLVWLF��FUHDWLYH�DQG�cultural endeavour in Scotland and the list RI�VHFWRUV�ZDV�DGMXVWHG�WR�EHWWHU�UHÁHFW�WKH�UHDOLW\�RQ�WKH�JURXQG��VHH�WDEOH�EHORZ��:H�EHOLHYH�WKLV�ZLGHU�GHÀQLWLRQ�VWLOO�IDLOV�WR�UHÁHFW�WKH�HFRQRPLF�UHDOLWLHV�DQG�WKH�ODWHVW�WKLQNLQJ�developed by NESTA in relation to creative LQGXVWULHV�PDSSLQJ�

��'&�5HVHDUFK��(FRQRPLF�&RQWULEXWLRQ�6WXG\��$Q�DSSURDFK�WR�WKH�(FRQRPLF�$VVHVVPHQW�RI�$UWV�DQG�&UHDWLYH�,QGXVWULHV�LQ�6FRWODQG��-XQH��

APPENDIX A: DEFINITIONS


DCMS CULTURAL DOMAINS SCOTTISH ARTS AND CREATIVE INDUSTRIES

9LVXDO�$UW� �� $GYHUWLVLQJ� �� $UFKLWHFWXUH��SODQQLQJ�DQG�EXLOGLQJ�GHVLJQ� �� 9LVXDO�DUW�DQG�DUW�GHDOHUV�FRPPHUFLDO�JDOOHULHV� �� &UDIWV a. Furniture and wood crafts b. Jewellery c. Pottery d. Glass� � H�� 7H[WLOH�FUDIW�JRRGV f. Other crafts� � J�� $QWLTXHV�PDUNHW� �� )DVKLRQ�DQG�7H[WLOHV��LQFOXGHV�GHVLJQHU�IDVKLRQ� 6. Design and design-dependent industries

3HUIRUPDQFH� �� 3HUIRUPLQJ�$UWV��LQFOXGLQJ�DUWV�IDFLOLWLHV�DQG�VXSSRUW

$XGLR�9LVXDO� ��0XVLF��LQFOXGLQJ�VRXQG�UHFRUGLQJ��PXVLF�SXEOLVKLQJ� � � DQG�GLVWULEXWLRQ�DQG�LQVWUXPHQWV� ��3KRWRJUDSK\� ��)LOP�DQG�YLGHR� ��&RPSXWHU�JDPHV�HWF� ��5DGLR�DQG�79

%RRNV�DQG�3UHVV� �� :ULWLQJ�DQG�SXEOLVKLQJ

+HULWDJH� �� 0XVHXPV�DQG�JDOOHULHV��DUFKLYHV�� libraries, historic sites

'LJLWDO�,QGXVWULHV� �� 6RIWZDUH�HOHFWURQLF�SXEOLVKLQJ

&XOWXUDO�HGXFDWLRQ� �� &XOWXUDO�HGXFDWLRQ

CONTENTS

��&UHDWLYH�LQGXVWULHV� � LQ�6FRWODQG�� (XURSHDQ�)UDPHZRUN� ��8.�FRQWH[W� ��1(67$·V�DSSURDFK� � WR�GHÀQLWLRQV� ��7KH�FUHDWLYH�HFRQRP\� ��

7KLV�LV�WKH�GHÀQLWLRQ�WKDW�KDV�EHHQ�XVHG�LQ�WKLV�6WUDWHJ\�

26

2. EUROPEAN FRAMEWORK

7KH�¶FUHDWLYH�LQGXVWULHV·�H[LVW�DW�WKH�SRLQW�ZKHUH�FXOWXUDO�DQG�HFRQRPLF�SROLFLHV�PHHW��It is therefore useful to be clear about what is PHDQW�E\�¶FXOWXUDO·�DQG�¶FUHDWLYH·�LQGXVWULHV��+HUH��WKH�(XURSHDQ�&RPPLVVLRQ�*UHHQ�3DSHU�¶8QORFNLQJ�WKH�SRWHQWLDO�RI�WKH�FXOWXUDO�DQG�FUHDWLYH�LQGXVWULHV·��KDV�D�KHOSIXO�ZRUNLQJ�GHÀQLWLRQ��ZKLFK�IROORZV�WKH�DSSURDFK�WDNHQ�E\�81(6&2�

— ¶FXOWXUDO�LQGXVWULHV·��WKRVH�ZKLFK�produce and distribute goods or services ZKLFK�DW�WKH�WLPH�WKH\�DUH�GHYHORSHG�DUH�FRQVLGHUHG�WR�KDYH�D�VSHFLÀF�DWWULEXWH��XVH�RU�SXUSRVH�ZKLFK�HPERGLHV�RU�FRQYH\V�FXOWXUDO�H[SUHVVLRQV��LUUHVSHFWLYH�RI�WKH�FRPPHUFLDO�YDOXH�WKH\�PD\�KDYH��%HVLGHV�WKH�WUDGLWLRQDO�DUWV�VHFWRUV��SHUIRUPLQJ�DUWV��YLVXDO�DUWV��cultural heritage - including the public VHFWRU��WKH\�LQFOXGH�ÀOP��'9'�DQG�YLGHR��79�DQG�UDGLR��YLGHR�JDPHV��QHZ�PHGLD��PXVLF��ERRNV�DQG�SUHVV��WKLV�FRQFHSW�LV�GHÀQHG�LQ�UHODWLRQ�WR�FXOWXUDO�H[SUHVVLRQV�LQ�WKH�FRQWH[W�RI�WKH��UNESCO Convention on the protection DQG�SURPRWLRQ�RI�WKH�GLYHUVLW\�RI�FXOWXUDO�H[SUHVVLRQV�

— ¶FUHDWLYH�LQGXVWULHV·�DUH�WKRVH�ZKLFK�XVH�culture as an input and have a cultural GLPHQVLRQ��DOWKRXJK�WKHLU�RXWSXWV�DUH�PDLQO\�IXQFWLRQDO��7KH\�LQFOXGH�architecture and design, which integrate FUHDWLYH�HOHPHQWV�LQWR�ZLGHU�SURFHVVHV��as well as subsectors such as graphic design, fashion design or advertising.

7KH�&RPPLVVLRQ�*UHHQ�3DSHU�DOVR�QRWHV�WKH�wider contribution which creative and cultural LQGXVWULHV�PDNH�WR�WKH�¶FUHDWLYH�HFRQRP\·�(see further below). It highlights three particular ways in which these industries play a role in national and regional LQQRYDWLRQ�V\VWHPV�

— by providing content to fuel digital devices and networks, so contributing WR�WKH�DFFHSWDQFH�DQG�GHYHORSPHQW�RI�QHZ�LQIRUPDWLRQ�DQG�FRPPXQLFDWLRQV�WHFKQRORJLHV��DQG�VWLPXODWLQJ�UROO�RXW�RI�digital infrastructure;

— FUHDWLQJ�DQ�¶LQQRYDWLRQ�IULHQGO\·�FOLPDWH�by shaping social and cultural trends DQG�WKHUHIRUH�FRQVXPHU�GHPDQG��LQ�SDUWLFXODU�LQ�WKH�FRQWH[W�RI�WKH�GLJLWDO�DQG�¶H[SHULHQFH·�OHG�HFRQRP\��DQG

— E\�PDNLQJ�SURSRUWLRQDWHO\�JUHDWHU�XVH� of creative and cultural services resulting in higher levels of innovation ��GHVLJQ�LV�FLWHG�DV�D�JRG�H[DPSOH�RI�a process potentially leading to user-centred innovation.

$�QXPEHU�RI�OHVV�GLUHFW�OLQNV�DUH�DOVR�seen between strong cultural and creative LQGXVWULHV�DQG�D�VWURQJ�FUHDWLYH�HFRQRP\�VXFK�DV�WKH�YLEUDQF\�RI�FXOWXUDO�FRPPXQLWLHV��and how successful creative and cultural LQGXVWULHV�DUH�LQFUHDVLQJO\�VHHQ�DV�¶VRIW�IDFWRUV·�ZKLFK�FDQ�KHOS�WR�FUHDWH�D�SRVLWLYH�HQYLURQPHQW�IRU�LQQRYDWLRQ�DQG�DWWUDFW�KLJKO\�VNLOOHG�SHRSOH�DQG�FRPSDQLHV��VR�FRQWULEXWLQJ�WR�WKH�RYHUDOO�FRPSHWLWLYHQHVV�of a region. This broader contribution of the FUHDWLYH�DQG�FXOWXUDO�LQGXVWULHV�WR�VWLPXODWLQJ�D�VXVWDLQDEOH�FUHDWLYH�HFRQRP\�LQ�WKH�Highlands and Islands is an underpinning principle of this strategy, so that interventions WDUJHWHG�VSHFLÀFDOO\�DW�WKHVH�LQGXVWULHV�DUH��ORQJHU�WHUP��GHVLJQHG�WR�PDNH�D�PXFK�ZLGHU�FRQWULEXWLRQ�WR�WKH�FRPSHWLWLYHQHVV�RI�WKH�region overall.

3. UK CONTEXT

7KH�PRVW�RIWHQ�XVHG�GHÀQLWLRQ�RI�¶FUHDWLYH�LQGXVWULHV·�RULJLQDWHG�ZLWK�WKH�8.�'HSDUWPHQW�IRU�&XOWXUH��0HGLD�DQG�6SRUW��'&06��“Those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation WKURXJK�WKH�JHQHUDWLRQ�DQG�H[SORLWDWLRQ�RI�intellectual property.”

7KLV�'&06�LGHQWLÀHG��VXEVHFWRUV��advertising, architecture, arts and antiques, crafts, design, designer fashion, ÀOP��LQWHUDFWLYH�OHLVXUH�VRIWZDUH��PXVLF��SHUIRUPLQJ�DUWV��SXEOLVKLQJ��VRIWZDUH�DQG�FRPSXWHU�VHUYLFHV��79�DQG�UDGLR��+RZHYHU�� D�QXPEHU�RI�ÁDZV�KDYH�EHHQ�LGHQWLÀHG�ZLWK�this approach.

The Work Foundation6 points out that WKHVH��¶FUHDWLYH�LQGXVWULHV·�DUH�¶RIWHQ�SHUFHLYHG�DV�KDYLQJ�DV�PDQ\�GLIIHUHQFHV�DV�VLPLODULWLHV��,QGHHG��HYHQ�ZLWKLQ�DQ�LQGXVWU\�like publishing the differences between, say, newspapers and educational publishers are often perceived as larger than their VLPLODULWLHV·�

7KH�¶FRUH�FRPPXQDO�EXVLQHVV�PRGHO·�LGHQWLÀHG�E\�7KH�:RUN�)RXQGDWLRQ�LV�WKDW�DOO�RI�WKHVH�EXVLQHVVHV�¶RULJLQDWH�LGHDV�RI�H[SUHVVLYH�YDOXH��ZKLFK�WKH\�VHHN�WR�FRPPHUFLDOLVH��2WKHU�SDUWV�RI�WKH�HFRQRP\�FHUWDLQO\�HQJDJH�LQ�FUHDWLYH�DFWV�of origination....what is distinct about the creative industries is that their revenues DUH�ODUJHO\�JHQHUDWHG�E\�FRPPHUFLDOLVLQJ�¶H[SUHVVLYH�YDOXH·�DQG�WKDW�QHFHVVDULO\�D�greater part of their greater part of their FRPPHUFLDO�WXUQRYHU�LV�DWWULEXWDEOH�HYHQ�PRUH�VR�WKDQ�RWKHU�SDUWV�RI�WKH�NQRZOHGJH�HFRQRP\�WR�DFWV�RI�JHQXLQH�¶FUHDWLYH�RULJLQDWLRQ�·

([SUHVVLYH�YDOXH�LV�GHVFULEHG�DV�FUHDWLQJ�¶QHZ�LQVLJKWV��GHOLJKWV�DQG�H[SHULHQFHV��LW�DGGV�WR�RXU�NQRZOHGJH��VWLPXODWHV�RXU�HPRWLRQV�DQG�HQULFKHV�RXU�OLYHV·��$�GLIÀFXOW\�ZLWK�WKLV�¶H[SUHVVLYH�YDOXH·�LV�WKDW�WKH�YDOXH� RI�WKH�RXWSXWV�WR�LQGLYLGXDO�FRQVXPHUV�DUH�RQO\�NQRZQ�DIWHU�WKH\�KDYH�EHHQ�FRQVXPHG�RI�H[SHULHQFHG��

The research also acknowledges issues associated with valuing knowledge in these LQGXVWULHV��¶WKH�FUHDWLYH�LQGXVWULHV�DUH�QRW�XQGHUSLQQHG�E\�D�ODUJH�VFLHQWLÀF�RU�WHFKQLFDO�EDVH�ZLWK�IRUPDO�ORJLFDO�VWUXFWXUHV��7KH�process of learning and creating tends to be intuitive, iterative and trial and error UDWKHU�WKDQ�DQDO\WLFDO�DQG�H[SOLFLW��$V�VXFK��knowledge within the creative industries WHQGV�WR�EH�HYHQ�PRUH�WDFLW�WKDQ�LQ�WKH�NQRZOHGJH�HFRQRP\�JHQHUDOO\��7KH�FUHDWLRQ�process is largely sui generis to individuals, WHDPV��QHWZRUNV�DQG�RUJDQLVDWLRQV��,I�WKH�WHDPV�DUH�EURNHQ�XS�LQ�DQ\�ZD\��WKH�FUHDWLYH�knowledge they generate can quickly be GLVVLSDWHG�·

The Work Foundation report also distinguishes between the cultural industries �VXFK�DV�PXVLF��WHOHYLVLRQ��UDGLR��SXEOLVKLQJ��FRPSXWHU�JDPHV�DQG�ÀOP��LQ�ZKLFK�¶ÀUPV�WUDGLWLRQDOO\�RUJDQLVH�WKHPVHOYHV�VR�WKDW�DOO�RU�PRVW�IXQFWLRQV��FRQWHQW�FUHDWLRQ��UHFRUGLQJ��PDUNHWLQJ��PDQXIDFWXULQJ�DQG�GLVWULEXWLRQ��DUH�FDUULHG�RXW�LQ�KRXVH·��DOWKRXJK�LW�acknowledges that this vertically integrated VWUXFWXUH�LV�¶VWDUWLQJ�WR�JLYH�ZD\�WR�PRUH�QHWZRUNHG�IRUPV�RI�RUJDQLVDWLRQ·�

By contrast the creative industries are GHVFULEHG�DV�¶DQDO\WLFDOO\�ÀUVW�FRXVLQV�WR�WKH�cultural industries; distinct while belonging WR�WKH�VDPH�IDPLO\�RI�DFWLYLW\��$UFKLWHFWXUH��GHVLJQ��IDVKLRQ��FRPSXWHU�VRIWZDUH�VHUYLFHV�and advertising are all creative industries ZKRVH�PDUNHW�RIIHULQJV�SDVV�ERWK�DQ�H[SUHVVLYH�DQG�ZRUNDELOLW\�WHVW��7KH\�GHOLYHU�ERWK�H[SUHVVLYH�DQG�IXQFWLRQDO�YDOXH��7KH\�WHQG�WR�UHVSRQG�WR�WKH�FORVH�GHPDQGV�RI�clients for creative offerings that work to their VSHFLÀFDWLRQV��WKH\�FRQVWLWXWH�LQWHUPHGLDWH�LQSXW�LQ�VHFWRUV�LQ�WKH�ZLGHU�HFRQRP\��D�JURZLQJ�QXPEHU�RI�GHVLJQHUV��DGYHUWLVHUV�and software writers work not just within ÀUPV�VLWXDWHG�LQ�WKH�FUHDWLYH�LQGXVWULHV��EXW�EH\RQG�·

�&20��UNESCO Convention on the protection and SURPRWLRQ�RI�WKH�GLYHUVLW\�RI�FXOWXUDO�H[SUHVVLRQV5&RPPLVVLRQ�6WDII�:RUNLQJ�3DSHU�¶'HVLJQ�DV�D�GULYH�RI�XVHU�FHQWUHG�LQQRYDWLRQ·�6(&��66WD\LQJ�DKHDG��7KH�HFRQRPLF�SHUIRUPDQFH�RI�WKH�8.·V�FUHDWLYH�LQGXVWULHV��7KH�:RUN�)RXQGDWLRQ��1(67$�-XO\��

27

4. NESTA’S APPROACH TO DEFINITIONS

NESTA��KDV�KLJKOLJKWHG�D�QXPEHU�RI�LVVXHV�with the DCMS approach - which it refers to DV�WKH�¶GH�IDFWR�ZRUOG�VWDQGDUG·��,W�DUJXHV�WKDW�WKH�HFRQRPLF�UHDOLW\�KDV�FKDQJHG�VLQFH�WKH�'&06�GHÀQLWLRQ�ZDV�GHYHORSHG��LQ�particular, as a result of digitisation and the ODUJH�QXPEHUV�RI�EXVLQHVVHV�ZKLFK�QRZ�XVH�FUHDWLYLW\�DV�D�PHDQV�RI�JDLQLQJ�FRPSHWLWLYH�DGYDQWDJH��)XUWKHUPRUH��FUHDWLYLW\�LV�QRW�GHÀQHG��VR�WKHUH�LV�QR�FOHDU�EDVLV�IRU�GHWHUPLQLQJ�ZKLFK�6WDQGDUG�2FFXSDWLRQDO�&ODVVLÀFDWLRQ��62&��RU�6WDQGDUG�,QGXVWULDO�&ODVVLÀFDWLRQ��6,&��FRGHV�DUH�FODVVLÀHG�DV�¶FUHDWLYH�LQGXVWULHV·��7KLV�LV�FRQWUDVWHG�ZLWK�WKH�ZD\�GHÀQLWLRQV�RI�5'�DQG�LQQRYDWLRQ�have been developed by the OECD, and FXOWXUDO�DFWLYLW\�LV�GHÀQHG�E\�81(6&2·V� ��FXOWXUDO�IUDPHZRUN�.

7KH�1(67$�UHSRUW�DOVR�LGHQWLÀHV�ZKDW�LV�GHVFULEHG�DV�D�¶QHZ�HFRQRPLF�SKHQRPHQRQ·�which affects the way the creative industries DUH�XQGHUVWRRG��QDPHO\�WKDW�WKH\�GR�QRW�UHO\�RQ�WUDGLWLRQDO�FRQWHQW�RU�,QIRUPDWLRQ�DQG�&RPPXQLFDWLRQV�7HFKQRORJLHV��,&7��7KH�

report describes how these industries are ¶��FKDUDFWHULVHG�E\�D�SDUDOOHO�DSSOLFDWLRQ��within single industries, of ICT and other creative skills together. This strongly VXJJHVWV�WKDW�DQ\�DWWHPSW�WR�VHSDUDWH�,&7�IURP�RWKHU�FUHDWLYH�ZRUN��RU�WR�UHGXFH�WKH�creative industries either to an offshoot of content production....or a branch of the VRIWZDUH�LQGXVWU\��ZLOO�QRW�VXFFHHG�·

Rather than focusing on the outputs of the EXVLQHVV��1(67$�DUJXHV�WKDW�D�GHÀQLQJ�characteristic of the creative industries is their high creative intensity - i.e. the proportion of workers in any creative industry who are engaged in a creative occupation. The PDLQ�UDWLRQDOH�IRU�WKLV�LV�WKDW�WKH�'&06�approach fails to capture industries with high ¶FUHDWLYH�LQWHQVLW\·�ZKLFK�DFFRXQW�IRU�ODUJH�DPRXQWV�RI�HPSOR\PHQW��DQG�LW�SURYLGHV�QR�FOHDU�UDWLRQDOH�IRU�WKH�VHOHFWLRQ�RI�VRPH�RFFXSDWLRQV�DV�¶FUHDWLYH·�DQG�QRW�RWKHUV�

,Q�ORRNLQJ�DW�¶FUHDWLYH�LQWHQVLW\·��1(67$�DGRSWV�WKH�¶&UHDWLYH�7ULGHQW·�DSSURDFK�,

which focuses on the nature of role played by the individual creative worker. In this DQDO\VLV��¶VSHFLDOLVWV·�DUH�ZRUNHUV�ZKR�DUH�creatively occupied and work within the FUHDWLYH�LQGXVWULHV��¶VXSSRUW·�ZRUNHUV�DUH�not creatively occupied and work within the FUHDWLYH�LQGXVWULHV��DQG�¶HPEHGGHG·�ZRUNHUV�are creatively occupied outside the creative LQGXVWULHV��7KLV�UHÁHFWV�WKH�QXPEHU�RI�SHRSOH�HPSOR\HG�DV�¶VSHFLDOLVWV·�DQG�¶VXSSRUW·�workers within the creative industries, while DFNQRZOHGJLQJ�WKH�FRQWULEXWLRQ�RI�¶HPEHGGHG·�FUHDWLYHV�ZLWKLQ�WKH�HFRQRP\�PRUH�ZLGHO\�

More recently NESTA has, in its “Manifesto IRU�WKH�&UHDWLYH�(FRQRP\µ��, argued for the IROORZLQJ�GHÀQLWLRQ�RI�FUHDWLYH�LQGXVWULHV�WR� EH�DGRSWHG�

�$�G\QDPLF�PDSSLQJ�RI�WKH�8.·V�FUHDWLYH�LQGXVWULHV��+DVDQ�%DNKVKL��$ODQ�)UHHPDQ�DQG�3HWHU�+LJJV��-DQXDU\��81(6&2��)UDPHZRUN�IRU�FXOWXUDO�VWDWLVWLFV��81(6&2�,QVWLWXWH�IRU�6WDWLVWLFV�+LJJV�3��&XQQLQJKDP�6�DQG�%DNKVKL�+��%H\RQG�WKH�&UHDWLYH�,1GXVWULHV��0DSSLQJ�WKH�&UHDWLYH�(FRQRP\�LQ�WKH�8.��1(67$��%DNKVKL�+��+DUJUHDYHV�,�DQG�0DWHRV�JDUFLD�-��$�0DQLIHVWR�IRU�WKH�&UHDWLYH�(FRQRP\��1(67$�

A creative economy is one in which creative workers play an important role in developing new businesses.

28

5. THE CREATIVE ECONOMY

+HOSLQJ�H[LVWLQJ�EXVLQHVVHV�UHVSRQG�WR�PDUNHW�GHPDQGV��DQG�ZKLFK�UHFRJQLVHV�DUWV�DQG�FXOWXUDO�DVVHWV�DV�HFRQRPLF�GULYHUV�DV�well as contributors to quality of life.

7KH�FUHDWLYH�LQGXVWULHV�DUH�D�G\QDPLF�HFRQRPLF�VHFWRU�LQ�WKHLU�RZQ�ULJKW�DQG�DOVR�SOD\�DQ�LPSRUWDQW�UROH�LQ�WKH�ZLGHU�HFRQRP\��This is achieved through the supply chain DQG�DOVR�E\�LQÁXHQFLQJ�SHUFHSWLRQV�RI�WKH�region as a place that is creative, with a strong and unique cultural offer, which DWWUDFWV�WRXULVP�DQG�LQZDUG�LQYHVWPHQW��

The Work Foundation study�� highlights the UROH�RI�WKH�FUHDWLYH�LQGXVWULHV�LQ�IRUPLQJ�D�EULGJH�WR�WKH�ZLGHU�HFRQRP\��,W�SRLQWV�RXW�WKDW�PDSSLQJ�OLQNV�EHWZHHQ�FUHDWLYH�LQGXVWULHV�DQG�RWKHU�VHFWRUV�¶KHOSV�WR�SLQSRQW�WKH� drivers of the creative industries and assess KRZ�LQWHUYHQWLRQV�LQ�RQH�DUHD�PD\�KDYH�

consequences for another. Sectors which KDYH�VWURQJ�VXSSO\�DQG�GHPDQG�UHODWLRQVKLSV�ZLWK�FUHDWLYH�EXVLQHVVHV�PD\�KDYH�D�NH\�UROH�WR�SOD\�LQ�ERWK�WKH�GHVLJQ�DQG�LPSOHPHQWDWLRQ�of policy for the creative industries. The FUHDWLYH�LQGXVWULHV·�FORVH�VXSSO\�FKDLQ�OLQNV�ZLWK�ÀUPV�LQ�WKH�ZLGHU�HFRQRP\�PHDQ�WKH\�KDYH�LQGLUHFW�LPSDFWV�RQ�HPSOR\PHQW�DQG�RXWSXW�DV�ZHOO�DV�GLUHFW�LPSDFWV�WR�YDOXH�DGGHG�DQG�HPSOR\PHQW�·

,PSRUWDQWO\�IRU�WKLV�VWUDWHJ\��7KH�:RUN�Foundation also highlights the role creative industries can play in wider regional UHJHQHUDWLRQ��¶7KHUH�LV�FRPSHOOLQJ�HYLGHQFH�that the presence of a large, diverse pool of DUWLVWLF�WDOHQW�LQ�D�UHJLRQ�FDQ�FUHDWH�D�¶OHDG�PDUNHW·�IRU�DUWLVWLF�DQG�FUHDWLYH�SURGXFWV��When functioning properly, this should enable local businesses to design their

SURGXFWV�EHWWHU�DQG�PDUNHW�WKHLU�SURGXFWV�PRUH�VXFFHVVIXOO\��EHWWHU�SUHSDULQJ�WKHP�IRU�WKH�PDUNHWSODFH�ODWHU�RQ��·�)XUWKHUPRUH��creative businesses and a well-developed cultural sector are seen as attracting inward LQYHVWPHQW��

NESTA has argued that there is a high GHJUHH�RI�KRPRJHQHLW\�LQ�ORFDO�GHYHORSPHQW�strategies (in England) and this risks different UHJLRQV�FRPSHWLQJ�IRU�¶FXOWXUDO�VSLOORYHUV·��. This is one reason why this strategy UHFRPPHQGV�D�+LJKODQGV�DQG�,VODQGV�approach based on cultural diversity and peripherality as key strengths, to differentiate LWV�RIIHU�IURP�WKH�FUHDWLYH�LQGXVWULHV�UHVW�RI�Scotland and the UK.

��6HH�IRRWQRWH��¶7KH�DUWLVWLF�GLYLGHQG��7KH�DUWV·�KLGGHQ�FRQWULEXWLRQV�WR�UHJLRQDO�GHYHORSPHQW·��$�0DUNXVHQ�DQG�'�.LQJ��8QLYHUVLW\�RI�0LQQHVRWD��+XPSKUH\�,QVWLWXWH�RI�3XEOLF�$IIDLUV��3URMHFW�RQ�5HJLRQDO�DQG,QGXVWULDO�(FRQRPLFV��¶,QQRYDWLRQ�LQ�8.�&LWLHV·��1(67$�3ROLF\�%ULHÀQJ��-DQXDU\��

29

/RRNLQJ�DW�HDFK�RI�+,(·V�TXHVWLRQV�LQ�WXUQ�

1. ENCOURAGING HIGH GROWTH BUSINESS START UP

7KHUH�LV�D�QHHG�WR�GHÀQH�ZKDW�¶KLJK�JURZWK·�looks like in the creative industries; without VXFK�D�GHÀQLWLRQ�RSSRUWXQLWLHV�IRU�WKH�FUHDWLYH�LQGXVWULHV�WR�PDNH�D�VLJQLÀFDQW�FRQWULEXWLRQ�WR�HFRQRPLF�JURZWK�FRXOG�EH�RYHUORRNHG�

Research shows that entrepreneurs respond ZHOO�WR�PHQWRULQJ�DQG�FKDPSLRQLQJ��DQG�ZH�UHFRPPHQG�QHZ�LQWHUYHQWLRQV�WKDW�DUH�GHVLJQHG�WR�HQFRXUDJH�PRUH�RI�WKLV�DFWLYLW\�LQ�WKH�UHJLRQ��WR�HQKDQFH�WKH�LPSDFW�RI�FXUUHQW�OHDGHUVKLS�SURJUDPPHV��&ROODERUDWLRQ�LV�DOVR�a key factor in bringing together businesses VR�WKDW�WKH\�FDQ��FROOHFWLYHO\��DFKLHYH�PRUH�than as individual actors. Consequently, EXLOGLQJ�EHWWHU�QHWZRUNV�DQG�PRUH�opportunities to network are an essential HOHPHQW�LQ�WKLV�6WUDWHJ\�

+LJK�VSHHG�EURDGEDQG�LV�IXQGDPHQWDO�WR�EXLOGLQJ�D�VXVWDLQDEOH�FUHDWLYH�HFRQRP\�LQ�the region and the roll-out of interventions needs to be aligned with the roll-out of high VSHHG�ÀEUH�RSWLF�EURDGEDQG�DQG�HQKDQFHG��*�PRELOH�WHOHFRPPXQLFDWLRQV�FRQQHFWLRQV�1HZ�EXVLQHVV�PRGHOV��GULYHQ�E\�WHFKQRORJLFDO�DGYDQFHPHQWV�DQG�WKH�ULVH�RI�VRFLDO�PHGLD��DUH�DW�WKH�KHDUW�RI�FRPPHUFLDO�innovation within creative businesses, DOWHULQJ�IRUHYHU�WKH�PHDQV�RI�SURGXFWLRQ��GLVWULEXWLRQ�DQG�FRQVXPSWLRQ�RI�FUHDWLYH�DQG�cultural goods and services. This Strategy UHFRJQLVHV�WKH�LPSRUWDQFH�RI�VXSSRUWLQJ�DQG�SURPXOJDWLQJ�WKH�GHYHORSPHQW�RI�WKHVH�QHZ�EXVLQHVV�PRGHOV�ZLWK�WKH�UHJLRQ·V�FUHDWLYH�businesses.

2. SUPPORTING FASTER RATES OF GROWTH

More work is required to support the GHYHORSPHQW�RI�EXVLQHVV�VNLOOV�ZLWKLQ�WKH�creative industries. Many of the issues that OLPLW�WKH�DELOLW\�RI�FUHDWLYH�EXVLQHVVHV�WR�JURZ�PRUH�HIIHFWLYHO\�DUH�URRWHG�LQ�SRRU�EXVLQHVV�VNLOOV��SDUWLFXODUO\�LQ�WHUPV�RI�XQGHUVWDQGLQJ�LQWHUQDWLRQDO�PDUNHWV�DQG�GHYLVLQJ�DQG�delivering a strategic approach to entering DQG�GHYHORSLQJYDOXDEOH�QHZ�PDUNHWV�

7KLV�6WUDWHJ\�LQFOXGHV�UHFRPPHQGDWLRQV�for both the strengthening and further GHYHORSPHQW�RI�1HWZRUNV��WKH�FUHDWLRQ�of a new Network for Design Services, D�QHZ�GHYHORSPHQW�QHWZRUN�IRU�'LJLWDO�Media and three new dedicated specialist SRVWV�LQ�UHJLRQDO�RIÀFHV��IRU�JUHDWHU�DOLJQPHQW�EHWZHHQ�1HWZRUNV�DQG�$FFRXQW�0DQDJHPHQW��IRU�EXVLQHVV�VNLOOV�GHYHORSPHQW�DQG�IRU�D�EHWWHU�XQGHUVWDQGLQJ�RI�PDUNHWV�

APPENDIX B: RESPONSES TO THE HIE BRIEF


+,(·V�%ULHI�SRVHG�D�QXPEHU�RI�VSHFLÀF�TXHVWLRQV�DERXW�+,(·V�DSSURDFK�LQ�WKH�IXWXUH�

HOW CAN WE DO MORE TO SUPPORT HIGH GROWTH BUSINESS START UP IN CREATIVE INDUSTRIES?

ARE THERE MEASURES WE COULD INTRODUCE TO HELP EXISTING BUSINESSES TO GROW AT A FASTER RATE?

SHOULD WE FOCUS EFFORTS ON BUILDING A CLUSTER OF DIGITAL BUSINESSES IN THE REGION?

COULD OUR WORK ON INTERNATIONALISING THE SECTOR BE BETTER ALIGNED TO ACHIEVE MORE IMPACT?

HOW CAN WE BUILD UPON SUCCESSES TO STRENGTHEN OUR SUPPORT FOR THE ECONOMICALLY IMPORTANT SUB-SECTORS IN CREATIVE INDUSTRIES?

30

3. THE CASE FOR A DIGITAL CLUSTER

7KLV�PD\�EH�DQ�DSSURSULDWH�LQWHUYHQWLRQ�LQ�IXWXUH��EXW�WKHUH�LV�FXUUHQWO\�LQVXIÀFLHQW�data to support it. At this stage, the strategy DLPV�WR�FUHDWH�WKH�ULJKW�FRQGLWLRQV��EHWWHU�DOLJQPHQW�RI�UHJLRQDO�XQLYHUVLWLHV�ZLWK�GLJLWDO�opportunities, so there is a graduate resource which can support growth of the sector in the region; and linking interventions to the WLPHVFDOH�IRU�UROO�RXW�RI�UHOLDEOH�KLJK�VSHHG�ÀEUH�RSWLF�EURDGEDQG�

We also question how readily HIE could LQÁXHQFH�WKH�GHYHORSPHQW�RI�D�YLDEOH�FOXVWHU��([DPSOHV�HOVHZKHUH�KDYH�PRVW�VXFFHVVIXOO\�HPHUJHG�DURXQG�D�NH\�FUHDWLYH�LQGLYLGXDO��Consequently, in our view this should be a ORQJ�WHUP�DLP�ZLWKLQ�WKH�6WUDWHJ\��DGYDQFHG�WKURXJK�D�UDQJH�RI�LQWHUYHQWLRQV�²�LQFOXGLQJ�WKH�&UHDWLYH�(FRQRP\�&KDPSLRQV��&UHDWLYH�Entrepreneur Awards and WITHOUT PHPEHUV�HLWKHU�UHWXUQLQJ�WR�RU�LQYHVWLQJ�LQ�WKH�UHJLRQ�²�WKDW�FUHDWH�EHDFRQV�RI�H[FHOOHQFH�DURXQG�ZKLFK�IXWXUH�FOXVWHUV� PD\�FRDOHVFH�

4. MORE IMPACT IN TARGETING INTERNATIONAL MARKETS

$�QXPEHU�RI�VSHFLÀF�LQWHUYHQWLRQV�DUH�GHVLJQHG�WR�LPSURYH�DFFHVV�WR�DQG�XQGHUVWDQGLQJ�RI�LQWHUQDWLRQDO�PDUNHWV��HVWDEOLVKLQJ�OLQNV�LQ�QHZ�PDUNHWV�EHLQJ�D�critical building block for future business collaborations; better targeting of effort based RQ�WKH�UHVXOWV�RI�PRUH�QXDQFHG�PDUNHW�research; and capacity building to enable businesses to capitalise on the opportunities.

Many creative businesses in the region are IRFXVHG�RQ�PDUNHWV�WKDW�RIIHU�OLPLWHG�SRWHQWLDO�for growth, being local, regional, diaspora RU�WRXULVW�PDUNHWV��2IWHQ�WKHVH�PDUNHWV�DUH�DWWUDFWLYH�EHFDXVH�WKH\�UHÁHFW�WUDGLWLRQDO�products or styles and the need to innovate LV�OLPLWHG��$GGUHVVLQJ�RSSRUWXQLWLHV�LQ�LQWHUQDWLRQDO�PDUNHWV�SUHVHQWV�JUHDW�SRWHQWLDO��DQG�WKLV�6WUDWHJ\�HQYLVDJHV�WKDW�VLJQLÀFDQW�support will be needed for businesses to VXFFHHG�LQ��ZKDW�PXVW�EH�XQGHUVWRRG�DV�� D�PHGLXP�WR�ORQJ�WHUP�HQGHDYRXU�

,Q�FRQVLGHULQJ�LQWHUQDWLRQDO�PDUNHWV�WKHUH�LV�an absolute need to approach this process IURP�D�FRPPHUFLDO�SHUVSHFWLYH��/RQGRQ�is one of two global hubs in the creative HFRQRP\�DQG��DV�VXFK��ZLOO�EH�DQ�LPSRUWDQW�source of knowledge, connections and EXVLQHVV�RSSRUWXQLWLHV�IRU�WKH�PDMRULW\�RI�WKH�UHJLRQ·V�',6&�FUHDWLYH�EXVLQHVVHV��$�VXFFHVVIXO�FRPPHUFLDO�DSSURDFK�ZLOO�UHTXLUH�greater support for building networks, relationships and understanding of the UHJLRQ·V�RIIHU�ZLWK�DQG�WKURXJK�/RQGRQ�

$�QXPEHU�RI�WKH�SODQQHG�LQWHUYHQWLRQV�DUH�GHVLJQHG�WR�LPSURYH�OLQNV�ZLWK�NH\�PDUNHWV��e.g. the WITHOUT network; building capacity DQG�SURIHVVLRQDOLVP�LQ�WKH�VHFWRU�DQG�VKDULQJ�EHVW�SUDFWLFH��D�PRUH�V\VWHPDWLF�DSSURDFK�WR�PDUNHW�UHVHDUFK��WKH�LQWHUQDWLRQDO�SODFHPHQWV�SURJUDPPH�

5. BUILDING ON SUCCESS This Strategy is about developing a broader and deeper understanding of the creative LQGXVWULHV�LQ�WKH�UHJLRQ��DQG�WKHLU�HFRQRPLF�and social potential, in order to strengthen and better target public sector support.

7KH�LQWHUYHQWLRQV�DUH�GHVLJQHG�WR�PDNH�H[LVWLQJ�QHWZRUNV�DQG�DVVHWV�ZRUN�KDUGHU�for creative businesses in the region, and to ensure that HIE and its partners take an integrated approach to building the capacity and skills in the region, which are needed WR�VXSSRUW�VWURQJ�DQG�VXVWDLQDEOH�ORQJ�WHUP�growth.

$�NH\�REMHFWLYH�LV�DOVR�WR�UDLVH�WKH�SURÀOH�of the Highlands and Islands as a region which is harnessing the power of the creative LQGXVWULHV�WR�EXLOG�DQ�HFRQRPLF�IXWXUH�IRU�UHPRWH�DQG�UXUDO�DUHDV�WKURXJK�LQQRYDWLYH�thinking and approaches. This will underpin WKH�UHJLRQ·V�UHSXWDWLRQ�DV�D�SODFH�WKDW�LV�H[HUFLVLQJ�JOREDO�OHDGHUVKLS�E\�VXFFHVVIXOO\�addressing an area of research and LQYHVWLJDWLRQ�WKDW�LV�RI�FULWLFDO�LPSRUWDQFH� WR�PDQ\�RWKHU�FRXQWULHV�DQG�UHJLRQV�

31

EKOS Ltd - Evaluation of Highlands and Islands Enterprise Support for the Creative ,QGXVWULHV��)LQDO�5HSRUW�)HEUXDU\��

The EKOS report gives a thorough picture RI�FXUUHQW�VXSSRUW�DQG�DVVHVVPHQW�RI�LWV�strengths and weaknesses, and the return on LQYHVWPHQW�DFKLHYHG��7KH�UHSRUW�H[DPLQHV�LQ�GHWDLO�FXUUHQW�PHFKDQLVPV��LQ�SDUWLFXODU�WKH�$FFRXQW�0DQDJHPHQW�V\VWHP�DQG�WKH�7UDGH�1HWZRUNV�DQG�WKHQ�SUHVHQWV�DQ�HFRQRPLF�LPSDFW�DVVHVVPHQW��DQG�LQFOXGHV�IHHGEDFN�IURP�VWDNHKROGHUV�WR�JLYH�D�URXQGHG�YLHZ�RI�what has been achieved.

The Evaluation of HIE support for the creative LQGXVWULHV��)HEUXDU\��IURP�(.26�FRQWDLQHG�WKH�IROORZLQJ�UHFRPPHQGDWLRQV��which are addressed in this Strategy.

Recommendation 1HIE should develop and approve at senior PDQDJHPHQW�OHYHO�D�UHIUHVKHG�VWUDWHJ\�IRU�the creative industries in the region. The ÀQGLQJV�RI�WKLV�HYDOXDWLRQ�DQG�WKH�URXWH�PDS�work currently underway should provide very useful inputs to that process.

Recommendation 27KH�+,(�&UHDWLYH�,QGXVWULHV�7HDP�VKRXOG�develop a clear and digestible guide to the creative industries and the work of the networks for use by staff across the organisation and staff with a responsibility for engaging with creative industries organisations.

Recommendation 3 HIE should review the criteria for the VHOHFWLRQ�RI�FRPSDQLHV�WR�DFFRXQW�PDQDJH��DQG�IRFXV�DFFRXQW�PDQDJHPHQW�UHVRXUFHV�RQ�WKRVH�FRPSDQLHV�WKDW�FDQ�JHQHUDWH�JUHDWHVW�LPSDFWV��WDNLQJ�DFFRXQW�DOVR�RI�WKH�QHHG�WR�support those organisations charged with VHFWRU�GHYHORSPHQW��$FFRXQW�PDQDJHPHQW�support should also increase the level of internationalisation support for those FRPSDQLHV�ZLWK�GHPRQVWUDEOH�SRWHQWLDO�WR�HQJDJH�LQ�JOREDO�PDUNHWV��WDNLQJ�DGYDQWDJH�of the knowledge and contacts of the trade networks as appropriate.

Recommendation 4HIE should continue to invest in the creative industries networks, reviewing the service PL[�DV�DSSURSULDWH��,I�DYDLODEOH��DGGLWLRQDO�resources should be directed towards the networks to increase reach and enhance the service portfolio. In particular, resources for the crafts and publishing networks are YHU\�OLPLWHG��DQG�WKHUH�LV�D�QHHG�WR�ERRVW�LQWHUQDWLRQDO�GHYHORSPHQW�LQ�DOO�RI�WKH�WUDGH�QHWZRUNV��ZLWK�WKH�SRVVLEOH�H[FHSWLRQ�RI�PXVLF�LQ�ZKLFK�WKLV�LV�DOUHDG\�ZHOO�established.

Recommendation 5 Processes for project appraisal and target VHWWLQJ�VKRXOG�EH�LPSURYHG��DQG�IXWXUH�funding support for the trade networks should EH�RXWFRPH�IRFXVHG��VSHFLI\LQJ�D�UDQJH�RI�FOHDU�HFRQRPLF�RXWFRPHV�UDWKHU�WKDQ�RXWSXWV�DV�D�PHDQV�RI�IRFXVLQJ�DFWLYLW\�DSSURSULDWHO\��1HZ�DJUHHPHQWV�VKRXOG�DOVR�LQFOXGH�D�UHTXLUHPHQW�WR�LPSURYH�PRQLWRULQJ�DQG�reporting processes.

Recommendation 6The networks should be asked to develop plans for future revenue generation activity, DQG�WKLV�LQFRPH�VKRXOG�EH�WDNHQ�LQWR�DFFRXQW�when allocating resources in future, although WKLV�VKRXOG�EH�D�PHDVXUHG�DSSURDFK�WKDW�does not threaten the quality and range of support to the sector.

Recommendation 77KH�LQYHVWPHQW�PDGH�LQ�WKH�WZR�LQIUDVWUXFWXUH�projects are now sunk costs, and HIE should ZRUN�WR�PD[LPLVH�WKH�EHQHÀWV�RI�WKHVH�LQYHVWPHQWV�IRU�WKH�FUHDWLYH�VHFWRU�LQ�WKH�region. Future proposals for large scale LQYHVWPHQW�LQ�WKH�SK\VLFDO�LQIUDVWUXFWXUH�for the sector should be subject to rigorous appraisal.

Recommendation 8+,(�VKRXOG�ZRUN�WR�H[SORLW�EHWWHU�WKH�SRWHQWLDO�for cross-sector linkages into other key VHFWRUV�²�PRVW�REYLRXVO\�VRIWZDUH��GLJLWDO�PHGLD��WRXULVP��H�J��IHVWLYDOV�DQG�HYHQWV��food a drink (sponsorship etc) and life sciences (digital health). This should also EHFRPH�D�PRUH�H[SOLFLW�SDUW�RI�WKH�UHPLW�RI�the trade networks.

APPENDIX C: EKOS RECOMMENDATIONS


32

33

1. METHODOLOGY

In developing this Strategy, a series of actions was envisaged which would build WKH�XQGHUVWDQGLQJ�RI�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�E\�GHYHORSLQJ�D�SLFWXUH�RI�– 7KH�HFRQRPLF�PDSSLQJV�RI�FUHDWLYH� industries, or sub-sectors of creative industries, at a sub-regional, national or UK-wide level. – The current interventions by HIE, � SDUWLFXODUO\�WKRVH� –� VSHFLÀFDOO\�GHVLJQHG�IRU�WKH� creative industries; and – WKRVH�WKDW�UHÁHFWHG�JHQHULF�EXVLQHVV� � � GHYHORSPHQW�VXSSRUW��– The current role of partners in supporting � WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV��PRVW� particularly agencies in Edinburgh, � *ODVJRZ�DQG�/RQGRQ��VXFK�DV� – Creative Scotland. – 6FRWWLVK�'HYHORSPHQW�,QWHUQDWLRQDO� – Scottish Enterprise. – UKTI. – British Council.– The role of Scottish and UK trade bodies. – 7KH�H[SHULHQFH�DQG�QHHGV�RI�FUHDWLYH� businesses as they seek to achieve a � EXVLQHVV�GHYHORSPHQW�VWUDWHJ\�WKDW�LV� growth oriented, always recognising the � QHHG�WR�SRVLW�VXSSRUW�WKDW�WKH\�PLJKW�QRW� � LPPHGLDWHO\�LGHQWLI\��DQG�WHVW�ZLWK�WKHP� � LWV�SRWHQWLDO�EHQHÀW�

Key tools in this process were:– Evaluations of and reports on these � LQWHUYHQWLRQV�RU�SDUWQHU�SURJUDPPHV�– Desk research into the approach of other � VLPLODU�DJHQFLHV�LQ�WKHLU�VXSSRUW�IRU� creative industries, looking particularly at � VXE�QDWLRQDO�UHJLRQV�RU�VPDOO�QDWLRQV�– Face-to-face or telephone interviews with key individuals within HIE including local � RIÀFHV��WR�EXLOG�D�SLFWXUH�RI�XQGHUVWDQGLQJ�� co-ordination and provision.– Face-to-face, telephone or group interviews with creative entrepreneurs � IURP�WKH�UHJLRQ�

2. A SWOT ANALYSIS

7KH�LQIRUPDWLRQ�WKDW�ZH�KDYH�SURFHVVHG�KDV�been considerable and has led us to develop the following SWOT analysis of the issues facing HIE. This knowledge, coupled with our H[SHULHQFH�RI�ZRUNLQJ�ZLWK�WKH�FUHDWLYH�VHFWRU�LQ�DQ�HFRQRPLF�GHYHORSPHQW�FRQWH[W�IRU�RYHU��\HDUV��KDV�LQIRUPHG�WKH�GHYHORSPHQW�of this Strategy. Many of the interventions UHFRPPHQGHG�LQ�WKH�6WUDWHJ\�KDYH�EHHQ�WULHG�LQ�RWKHU�HQYLURQPHQWV��DQG�ZH�EHOLHYH�WKDW�they can be nuanced to provide particular YDOXH�WR�FUHDWLYH�EXVLQHVV�GHYHORSPHQW�LQ�the Highlands and Islands. Others are new, SDUWO\�GUDZLQJ�RQ�DQ�DQDO\VLV�RI�H[SUHVVHG�DQG�LPSOLHG�QHHG��EXW�URRWHG�LQ�D�VRXQG�XQGHUVWDQGLQJ�RI�WKH�VHFWRU·V�HFRORJ\�DQG�WKH�FKDQJLQJ�QDWXUH�RI�EXVLQHVV�PRGHOV�ZLWKLQ�the sector.

Strengths– Inherent regional creativity and a strong � KLVWRU\�RI�PDNLQJ��UHÁHFWLQJ�ERWK�WUDGLWLRQDO� � DQG�FRQWHPSRUDU\�LQÁXHQFHV��KDV�HQVXUHG� � DQ�LPSUHVVLYH�VNLOOV�EDVH�LQ�PDQ\�VXE� � VHFWRUV��H�J��FUDIWV��IDVKLRQ�DQG�WH[WLOHV�� PXVLF��ZULWLQJ��– 6WURQJ�VHQVH�RI�FXOWXUDO�GLYHUVLW\��PRVW� obviously evidenced in the Gaelic � ODQJXDJH�EXW�DOVR�WKURXJK�WKH�LQÁXHQFH� � RI�KLVWRULF�UHODWLRQVKLSV�ZLWK�'HQPDUN� England and Norway, coupled with � D�VWURQJ�VHQVH�RI�WKH�UHJLRQ·V�GLDVSRUD� (particularly in Canada and the USA).– Trade Networks have successfully engaged the sub-sectors within which they � RSHUDWH��GHOLYHULQJ�PRUH�WDUJHWHG�VXSSRUW�� nuanced to need, particularly capacity building.– *OREDO�EUDQGV�RI�FXOWXUDO�LPSRUWDQFH��ERWK� � IURP�ZLWKLQ�WKH�VHFWRU��SDUWLFXODUO\�+DUULV� Tweed) and in food and drink (particularly � WKH�OX[XU\�ZKLVN\�EUDQGV��DUH�DVVHWV�WKDW�� XQGHUSLQ�WKH�UHJLRQ·V�LQWHUQDWLRQDO�EUDQG� identity and recognition.– 6LJQLÀFDQW�LQYHVWPHQW�LQ�KLJK�VSHHG�ÀEUH� optic broadband connectivity for business and the general public (the business � RSHUDWLRQV�HQYLURQPHQW�ZLWKLQ�ZKLFK� � PDQ\�PLFUR��DQG�VPDOO��FUHDWLYH� businesses operate) is in place, and � WKH�UROO�RXW�SURJUDPPH�LV�WDNLQJ�SODFH�– Inverness is well connected by plane � RXWZLWK�6FRWODQG��ZLWK�UHJXODU�ÁLJKWV� � WR�$PVWHUGDP��*HQHYD��/RQGRQ�DQG� Manchester, and the wealth of international connections that they afford.– JR1RUWK��QRZ�;321257+�LV�JDLQLQJ� wider international recognition, particularly � ZLWKLQ�WKH�PXVLF�LQGXVWU\��,W·V�LQÁXHQFH� � DQG�LPSDFW�KDV�WKH�SRWHQWLDO�WR�JURZ� still further.

APPENDIX D: OPPORTUNITY ANALYSIS


CONTENTS

��0HWKRGRORJ\� ��$�6:27�DQDO\VLV� ��$�PRUH�GHWDLOHG�FRQVLGHUDWLRQ��RI�2SSRUWXQLWLHV� ��

START-UPS It should be noted that because of WKH�IRFXV�RI�+,(�VXSSRUW�DQG�+,(·V�Brief, in our research we did not consider the initial advice to business start-ups which is provided by Business Gateway, or support by agencies such as the 3ULQFH·V�7UXVW��

$W�WKH�VDPH�WLPH�ZH�UHFRJQLVH�WKDW�JURZWK�FDQ�FRPH�IURP�YHU\�XQH[SHFWHG�quarters and entirely accept that the QDWXUH�RI�WKH�FUHDWLYH�LQGXVWULHV�²�DQG�WKH�LPSRUWDQFH�RI�FUHDWLYLW\�WKDW�FDSWXUHV�the Zeitgeist and delivers an unforeseen KLW�²�PHDQV�WKDW�FUHDWLYH�WDOHQW��coupled with the keen eye of a creative HQWUHSUHQHXU�DQG�DQ�HOHPHQW�RI�OXFN��FDQ�FUHDWH�D�JOREDO�SKHQRPHQRQ�WKDW�LV�QRW�part of any planned, strategic business GHYHORSPHQW�SURJUDPPH��

,Q�WKLV�FRQWH[W�LW�LV�LPSHUDWLYH�WR�understand that the ecology of a successful creative industries sector depends greatly on a series of factors ²�FXOWXUDO��HGXFDWLRQDO��H[SHULHQWLDO��IDPLOLDO��DQG�WKH�OLNH�²�WKDW�OLH�RXWVLGH�the scope of this piece of work but which draw deeply upon HIE interventions that VWUHQJWKHQ�FRPPXQLWLHV��,Q�RXU�YLHZ�there is a need to think carefully about WKH�DOLJQPHQW�RI�WKLV�6WUDWHJ\�DQG�+,(·V�6WUHQJWKHQLQJ�&RPPXQLWLHV�VWUDWHJ\��to ensure that the region can derive PD[LPXP�EHQHÀW�IURP�+,(·V�LQYHVWPHQW�in both.

34

– 'HVSLWH�EHLQJ�VLJQLÀFDQWO\�XQGHUYDOXHG� � LQ�PDSSLQJV��WKH�PXVLF�VHFWRU�KDV�EHHQ�� particularly well served by the goNORTH/ � 7UDGH�1HWZRUN�VWUDWHJ\��7KH�UHJLRQ·V� � PXVLF�VHFWRU�LV�JDLQLQJ�JUHDWHU�YLVLELOLW\� both within the UK and internationally, arguably punching above its weight.– %%&�$OED��WKH�*DHOLF�ODQJXDJH�FKDQQHO·V� twin location in Stornoway and Glasgow has provided a focus for television production, together with access to � D�´ORFDOµ�FRPPLVVLRQLQJ�EXGJHW�

Weaknesses– *LYHQ�WKH�VHFWRU·V�SRWHQWLDO��JURZWK� oriented business skills in the creative industries are underdeveloped, � QHFHVVLWDWLQJ�PRUH�WDUJHWHG�VXSSRUW�WKDW� � JHQXLQHO\�UHÁHFWV�WKH�VHFWRU·V�HFRORJ\� � DQG�PRGXV�RSHUDQGL�– :LWKLQ�WKH�FRQWH[W�RI�+,(��LPSRUYHG� � PHWULFV�ZLOO�OHDG�WR�D�JUHDWHU�� understanding of the sector andwill � HQVXUH�D�PRUH�FRQVLVWHQW�DSSURDFK� to support across the organisation.– Opportunities to take products beyond their cultural base, creating new � SDUWQHUVKLSV�DQG�SHUKDSV�PRGLI\LQJ�WKH� product in the process, thereby engaging with new audiences, are underdeveloped. � )RU�PDQ\�EXVLQHVVHV�D�ZLGHU�FXVWRPHU� � EDVH�LV�UHTXLUHG�WR�VWDELOLVH�ZRUN�ÁRZ�– Tertiary education provision in the region � LV�OLPLWHG��0DQ\�\RXQJ�SHRSOH�ZKR�VHHN� to be educated at degree level and above are obliged to leave the region. – The region lacks the higher education � EDVH�²�LQ�PDWKHPDWLFV�DQG�FRPSXWHU� � VFLHQFH�²�WKDW�ZRXOG�VHH�ERWK�UHWHQWLRQ� � RI�\RXQJ�SHRSOH�DQG�WKH�HPHUJHQFH�RI� a skilled local sector around digital content production. – Research facilities in the region are � OLPLWHG�DQG��LQ�WKH�FRQWH[W�RI�WKH�FUHDWLYH� � LQGXVWULHV��RIIHU�PHGLXP��WR�ORQJ��WHUP� potential given appropriate focus � DQG�LQYHVWPHQW�– :LWK�WUDYHO�WLPHV�RI�XQGHU��PLQXWHV�� the region (particularly Inverness) � RIWHQ�VHHPV�EHWWHU�FRQQHFWHG� with London (and other English cities) � WKDQ�PDMRU�6FRWWLVK�FHQWUHV��DUJXDEO\� � OLPLWLQJ�DFFHVV�WR�PDUNHWV�LQ�6FRWODQG·V� central belt.– Physical and virtual networks are critical � WR�WKH�VHFWRU·V�EXVLQHVV��,Q��DQG�RXWZLWK� the region they can be grown to deliver � IXUWKHU�FRPPHUFLDO�UHWXUQV�– Digital broadband roll-out is on-going. � $�VROXWLRQ�LV�EHLQJ�VRXJKW�IRU�WKH�� RI�WKH�UHJLRQ·V�SRSXODWLRQ�ZKR�ZLOO�QRW� � EHQHÀW�GLUHFWO\�

– ,Q�PDQ\�VXE�VHFWRUV�PDUNHW�RSSRUWXQLWLHV� are overlooked, as the potential of the periphery is not appreciated; and whilst there is a growing appreciation of the � LPSDFW�RI�GLJLWLVDWLRQ�DFURVV�WKH�FUHDWLYH� � LQGXVWULHV��PRUH�PXVW�EH�GRQH�WR�HQVXUH� that creative entrepreneurs see the � SRWHQWLDO�RI�QHZ�EXVLQHVV�PRGHOV��QHZ� � PDUNHWV��DQG�QHZ�DSSURDFKHV��– 7KH�SRWHQWLDO�RI�WKH�UHJLRQ·V�FUHDWLYH� � LQGXVWULHV�RIIHU�FDQ�EH�IXUWKHU�H[SORLWHG�� ;321257+�LV�DQ�LPSRUWDQW�VWHS�LQ�WKH� � ULJKW�GLUHFWLRQ�EXW�PRUH�PXVW�EH�GRQH� � WR�SURMHFW�WKH�UHJLRQ��ERWK�LQ�WHUPV�RI�WKH� originality of its creativity and to highlight � WKH�LQYHVWPHQW�EHLQJ�PDGH�LQ�LWV� � GHYHORSPHQW��7KHVH�WZR�WKLQJV�PXVW�EH� understood as conduits to securing greater � LQZDUG�LQYHVWPHQW��

Opportunities– 7KHUH�LV�PRUH�FUHDWLYH�WDOHQW�LQ�WKH�UHJLRQ� that can be developed and, given the right � IRUPV�RI�PHGLXP�WR�ORQJ�WHUP� � LQYHVWPHQW��UHWDLQHG�ZLWKLQ�RU�HQFRXUDJHG� to return to the region. – 7KH�UHJLRQ·V�FXOWXUDO�GLYHUVLW\�RIIHUV�JUHDW� potential for collaboration beyond traditional partnerships.– %HLQJ�D�UHPRWH�DQG�UXUDO�UHJLRQ�VKRXOG� be seen as a strength, particularly when � DOLJQHG�ZLWK�LWV�G\QDPLF�DSSURDFK�WR� � FUHDWLYH�LQGXVWULHV�GHYHORSPHQW��7KH� � UHJLRQ�FDQ�EHFRPH�WKH�JOREDO�OHDGHU� � LQ�WKLV�ÀHOG��ZKLOVW�VLPXOWDQHRXVO\�GULYLQJ� � EXVLQHVV�JURZWK�DQG�HFRQRPLF� � GHYHORSPHQW�– Digital connectivity, through broadband � DQG��LQFUHDVLQJO\��PRELOH�WHFKQRORJ\�ZLOO� � SURYLGH�WKH�SODWIRUP�IRU�WUXO\��VW�FHQWXU\� � HQJDJHPHQW��WKURXJK�ZKLFK�WKH�UHJLRQ·V� creative businesses can connect with � PDUNHWV��DXGLHQFHV��FROODERUDWRUV��DJHQWV� � DQG�LQYHVWRUV��7KH�UHJLRQ�FDQ�FKDPSLRQ� � WKH�GHYHORSPHQW�RI�QHZ�GLJLWDO�EXVLQHVV� � PRGHOV�WKDW�PD[LPLVH�UHWXUQ�IRU�LWV� creative industries.– ;321257+�DQG�WKH�1HWZRUNV� � PXVW�EH�UHEDODQFHG�WR�EHWWHU�VXSSRUW� � DQG�VKRZFDVH�WKH�EUHDGWK��PDWFKLQJ� � WKH�VXFHVV�RI�PXVLF��RI�WKH�UHJLRQ·V�RIIHU� and to highlight the potential of convergence. – *UHDWHU�HQJDJHPHQW�ZLWK�DQG�H[SRVXUH� � WR�/RQGRQ·V�FUHDWLYH�LQGXVWULHV�RIIHUV�QHZ� � RSSRUWXQLWLHV��7KH�LPSRUWDQFH�RI�/RQGRQ� � WR�WKH�JOREDO�FUHDWLYH�HFRQRP\�LV� � VLJQLÀFDQW�DQG�JUHDWHU�FRPPHUFLDO� � HQJDJHPHQW�ZLWK�/RQGRQ·V�FUHDWLYH�VHFWRU�� entrepreneurs and investors is essential if business opportunities are to be seized and growth delivered.

– The opportunity for young people who are seeking to build their careers in the � FUHDWLYH�LQGXVWULHV��WR�HQJDJH�PRUH�ZLGHO\� internationally should be better supported. Doing this will build international perspectives and networks, as well as build careers and business opportunities. � $W�WKH�VDPH�WLPH�D�JUHDWHU�VHQVH�RI�WKH� potential to build internationally connected � EXW�ORFDOO\�EDVHG�FUHDWLYH�EXVLQHVVHV�PXVW� � EH�HQJHQGHUHG�DPRQJVW�\RXQJ�SHRSOH��– ,QQRYDWLYH�SDUWQHUVKLSV�ZLWK�WKH�UHJLRQ·V� creative entrepreneurs, supporting the � HPHUJHQFH�RI�QHZ�KXEV�WKDW�VWLPXODWH� growth within creative businesses, could radically change and better target the � UHVRXUFHV�DYDLODEOH�WR�WKH�UHJLRQ·V� creative businesses.

Threats– 1HZ�PHWULFV�DUH�QRW�FUHDWHG�DQG� � PLVDSSUHKHQVLRQ�RI�WKH�FUHDWLYH�LQGXVWULHV�� DQG�WKH�IDFWRUV�WKDW�VWLPXODWH�LWV�JURZWK�� DUH�FRPSRXQGHG��OHDGLQJ�WR�SRRU� � GHFLVLRQ�PDNLQJ�– Delays to current HIE interventions, particularly around broadband roll out, or the failure to capitalise on the opportunities � LGHQWLÀHG�– A strategy needs to be put in place to ensure that when the region produces a hit, it can capitalise upon the opportunities presented by the inevitable � LQGXVWU\�DQG�PHGLD�IRFXV�WKDW�ZRXOG�IROORZ��– 7KH�6WUDWHJ\�LV�QRW�LPSOHPHQWHG� in a nuanced and rounded way. – 7KH�6WUDWHJ\�EHFRPHV�LQÁH[LEOH�DQG�QRW� � DEOH�WR�UHVSRQG�WR�WKH�G\QDPLF�QDWXUH�RI� the creative industries.

35

3. A MORE DETAILED CONSIDERATION OF OPPORTUNITIES

:H�KDYH�LGHQWLÀHG�IRXU�NH\�DUHDV�RI�Opportunity. Whilst they are presented here as “stand alone”, they are all interrelated. 6LPLODUO\��ZLWK�D�YLHZ�WR�VHFXULQJ�D�ZLGHU�UHWXUQ�RQ�LQYHVWPHQW��LW�LV�LPSRUWDQW�WR�VWUHVV�WKDW�LQ�DOO�IRXU�DUHDV�PRUH�ZLOO�EH�DFKLHYHG�E\�understanding the relationship with and better DOLJQLQJ�+,(·V�VWUDWHJLHV�IRU�&RPPXQLW\�Support and this Strategy, whilst always UHFRJQLVLQJ�DQG�PDLQWDLQLQJ�WKH�HVVHQWLDOO\�FRPPHUFLDO�QDWXUH�RI�WKLV�6WUDWHJ\��

INNATE CREATIVITY AND APTITUDE FOR INNOVATION

Creative talent is the natural resource of the FUHDWLYH�HFRQRP\��8QOLNH�DQ\�RWKHU�QDWXUDO�resources, it is spread evenly around the ZRUOG��UHÁHFWLQJ�SRSXODWLRQ�GLVWULEXWLRQ��7KLV�suggests that the Highlands and Islands LQ�SHU�FDSLWD�WHUPV�VKRXOG�EH�KRPH�WR�DV�PDQ\�LQGLYLGXDOV�ZLWK�FUHDWLYH�WDOHQW�DV��IRU�H[DPSOH��0DQKDWWDQ��$W�WKH�VDPH�WLPH��people and businesses in the region have a natural inclination to be resourceful, to LQQRYDWH�WR�RYHUFRPH�WKH�EDUULHUV�WKH\�IDFH��7KLV�LQQDWH�FUHDWLYLW\��FRPELQHG�ZLWK�an aptitude for innovation, provides the RSSRUWXQLW\�IRU�WKH�FUHDWLYH�HFRQRP\�WR�ÁRXULVK�LI�WKH�ULJKW�FRQGLWLRQV�FDQ�EH�FUHDWHG��FRQGLWLRQV�WKDW�QXUWXUH�WKH�VHFWRU·V�GHYHORSPHQW��ERWK�LQ�FRPPHUFLDO�DQG�FUHDWLYH�WHUPV��+DUQHVVLQJ�GLJLWDO�FRQQHFWLYLW\�DQG�WKH�UHJLRQ·V�FXOWXUDO�GLYHUVLW\��WKURXJK�innovative policy and interventions will be critical for this opportunity to be realised.

POSITIONING THE REGION IN A GLOBAL CONTEXT

The Highlands and Islands is an area with low population density, with a preponderance RI�UHPRWH��UXUDO�FRPPXQLWLHV��RXWVLGH�WKH�PDLQ�SRSXODWLRQ�FHQWUHV��$V�VXFK��WKH�UHJLRQ·V�H[SHULHQFH�²�LQFOXGLQJ�LWV�FXOWXUDO�GLYHUVLW\�²�UHÁHFWV�WKDW�RI�PDQ\�RWKHU�UHPRWH��rural regions in the EU and beyond. At the VDPH�WLPH��JOREDO�UHVHDUFK�VKRZV�WKDW�creative industries are characterised by PDQ\�GLVSHUVHG��PLFUR�EXVLQHVVHV��ZKLFK�despite their scale are capable of generating VLJQLÀFDQW�YDOXH��

7R�GDWH�LQWHUQDWLRQDOO\��PRVW�VXSSRUW�IRU�and research into the creative industries has focused on urban areas, where these businesses often cluster. There is a paucity of research that builds understanding of the creative industries as an engine of VXVWDLQDEOH�GHYHORSPHQW�DQG�HFRQRPLF�JURZWK�LQ�D�UHPRWH��UXUDO�HFRQRP\�

7KLV�UHSUHVHQWV�DQ�LPSRUWDQW�RSSRUWXQLW\�IRU�HIE to show global leadership, by developing DQ�LQQRYDWLYH�SURJUDPPH�RI�UHVHDUFK�LQWR�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�DQG�FUHDWLYH�EXVLQHVVHV�LQ�UHPRWH�UXUDO�regions. This will help to target support PRUH�HIIHFWLYHO\�DQG�ZLOO�DGGUHVV�VSHFLÀF�LVVXHV�ZKLFK�OLPLW�JURZWK��VXFK�DV�DFFHVV�WR�ÀQDQFH��,W�ZLOO�DOVR�EXLOG�WKH�UHJLRQ·V�reputation as a world-leader in the creative HFRQRP\��KHOSLQJ�WR�DWWUDFW�LQZDUG�LQYHVWPHQW�DQG�VXSSRUWLQJ�WKH�H[SRUW�JURZWK�VWUDWHJ\�

ABOUT REMOTE, RURAL, REGIONS

Interesting work has been undertaken in Australia, Canada and Sweden looking at creative industries in a UHPRWH�UXUDO�HQYLURQPHQW��

For more information see Appendix F.

36

GLOBAL CONNECTEDNESS

The Highlands and Islands currently VXIIHU�IURP�WKH�ODFN�RI�UHOLDEOH�KLJK�VSHHG�EURDGEDQG�DQG��*�PRELOH�LQIUDVWUXFWXUH��'HYHORSLQJ�QHZ�PDUNHWV��QHZ�DXGLHQFHV��and new creative business collaborations within and beyond the region requires a JUHDWHU�FRQQHFWHGQHVV��1HZ�FRPPXQLFDWLRQV�LQIUDVWUXFWXUH�LV�SODQQHG�ZLWKLQ�WKH�OLIHWLPH�RI�WKH�6WUDWHJ\�DQG�WKLV�SUHVHQWV�D�VLJQLÀFDQW�opportunity to revolutionise the ability of creative businesses to develop the new EXVLQHVV�PRGHOV�WKDW�ZLOO�XQGHUSLQ�WKHLU�IXWXUH�VXFFHVV��1RZ�LV�WKH�WLPH�WR�EXLOG�VXSSRUW�PHFKDQLVPV�ZKLFK�FDQ�EH�UROOHG�RXW�as the digital infrastructure is realised. Hence the Strategy adopts a phased approach, ZKLFK�DOORZV�WLPH�WR�GHYHORS�D�GHHSHU�understanding of the sector and where the greatest potential for growth lies.

,W�LV�DOVR�FULWLFDO�WR�SODQ�IRU�WKH�QH[W�ZDYH�of technological innovation. Currently one, GLVFHUQLEOH�DQG�VHHPLQJO\�LUUHVLVWLEOH��WUHQG�LV�WKH�VKLIW�IURP�FRQVXPLQJ�FRQWHQW�WKURXJK�VWDWLF�GHYLFHV�WR�PRELOH�SODWIRUPV��$Q\�IXWXUH�+,(�VWUDWHJ\�IRU��*�PRELOH�FRQQHFWLYLW\�PXVW�UHFRJQLVH�WKH�LPSRUWDQFH�RI�FKDQJLQJ�SDWWHUQV�RI�FRQVXPSWLRQ��SURGXFWLRQ�DQG�distribution and how this is increasingly FHQWUDO�WR�FRPPHUFLDO�RSSRUWXQLW\�ZLWKLQ�the creative industries.

CULTURAL DIVERSITY

The cultural diversity of the region should be seen as a strength and a key part of the UHJLRQ·V�¶RIIHU·��5DWKHU�WKDQ�VLPSO\�PDUNLQJ�the region as different, the presence of the Gaelic language and the different traditions �1RUGLF�OLQNV��LQÁXHQFHV�IURP�QRQ�QDWLYH�FRPPXQLWLHV�HWF��WKDW�XQGHUSLQ�WKH�LQGLYLGXDO�FKDUDFWHU�RI�WKH�UHJLRQ·V�UHPRWH��UXUDO�FRPPXQLWLHV�HQVXUH�WKDW�FXOWXUDO�GLYHUVLW\�LV�XQGHUVWRRG�DV�DQ�LQWHJUDO�SDUW�RI�WKH�UHJLRQ·V�identity. However this understanding has to develop further, to respond to the need to develop as well as protect distinctive cultural resources.

7KHUH�LV�DQ�LPSRUWDQW�RSSRUWXQLW\�WR�WDNH�cultural goods and services (such as Gaelic ÀOP�DQG�79�SURGXFWLRQ��EH\RQG�WKHLU�XVXDO�VSKHUH��WR�ÀQG�QHZ�DXGLHQFHV�DQG�PDUNHWV��DQG�VR�VHFXUH�D�JUHDWHU�FRPPHUFLDO�UHWXUQ��%\�ÀQGLQJ�QHZ�ZD\V�RI�H[SORLWLQJ�KLJK�TXDOLW\�local content, through novel collaborations DQG�QHZ�PDUNHWV��EXVLQHVVHV�ZLOO�DWWUDFW�PRUH�SULYDWH�LQYHVWPHQW��EHFRPH�PRUH�sustainable and less dependent on public subsidy.

ABOUT CULTURAL DIVERSITY

$V�GHÀQHG�LQ�81(6&2·V��Convention for the Protection and 3URPRWLRQ�RI�WKH�'LYHUVLW\�RI�&XOWXUDO�([SUHVVLRQV�

For more information see Appendix E.

37

In positioning the Highlands and Islands DV�D�OHDGLQJ�FUHDWLYH�HFRQRP\��WKH�FXOWXUDO�diversity of the region should be seen as a VWUHQJWK�DQG�DQ�LPSRUWDQW�HOHPHQW�RI�WKH�UHJLRQ·V�RIIHU��0DQ\�RWKHU�UHPRWH�DQG�UXUDO�DUHDV�KDYH�GLVWLQFWLYH�HOHPHQWV�RI�FXOWXUH�they wish to nurture in a world where creative RXWSXW�LV�LQFUHDVLQJO\�VHHQ�DV�KRPRJHQRXV�DQG�GRPLQDWHG�E\�(QJOLVK�ODQJXDJH�FRQWHQW��The Highlands and Islands are recognised as distinctive and various aspects of FXOWXUDO�GLYHUVLW\�RIIHU�SRWHQWLDO�FRPSHWLWLYH�advantage.

GAELIC LANGUAGE

2QH�DVSHFW�ZKLFK�KDV�JUHDW�FRPPHUFLDO�potential is the Gaelic language. There is no reason why content created in the Gaelic language cannot resonate with and be FRPPHUFLDOO\�VXFFHVVIXO�LQ�RWKHU�ODQJXDJHV�FRXQWULHV��LQ�WKH�VDPH�ZD\�WKDW�WKH�:HOVK�ODQJXDJH�6DP�7kQ�)LUHPDQ�6DP�EHFDPH�an international hit. Public support for Gaelic language and culture can achieve ZLGHU�ULSSOH�HIIHFWV�EH\RQG�WKH�LPPHGLDWH�EHQHÀFLDULHV�LI�WKH�SRWHQWLDO�RI�*DHOLF�FRQWHQW�ZHUH�H[SORLWHG�LQ�GLIIHUHQW�ZD\V��+,(�should seek to forge links between creative GHYHORSPHQWV�ZLWKLQ�DQG�EH\RQG�WKH�*DHOLF�FRPPXQLW\��LQ�RUGHU�WR�VXSSRUW�FUHDWLYH�innovation wherever it is happening, and encourage content production which currently WHQGV�WR�FDWHU�WR�D�VPDOO�*DHOLF�ODQJXDJH�PDUNHW�WR�UHDFK�RXW�WR�QHZ�KRUL]RQV�

HERITAGE AS OPPORTUNITY

7KH�UHJLRQ·V�GLYHUVLW\�LV�DOVR�UHÁHFWHG�LQ�WKH�QXPEHU�RI�JHRJUDSKLFDO�VXE�UHJLRQV�ZKLFK�VHH�WKHPVHOYHV�DV�TXLWH�GLVWLQFW��9DULRXV�¶VXE�EUDQGV·�KDYH�EHHQ�GHYHORSHG�WR�SURPRWH�WKH�GLVWLQFWLYHQHVV�RI�DUHDV�OLNH�Moray, Orkney, Shetland etc. This presents a challenge when seeking to raise the whole UHJLRQ·V�SURÀOH�DV�D�FUHDWLYH�HFRQRP\��EXW�LW�PD\�DOVR�SUHVHQW�RSSRUWXQLWLHV��

7KH�EHDXW\�DQG�UHPRWHQHVV�RI�WKH�UHJLRQ�DQG�the distinct identities of different geographical DUHDV��SDUWLFXODUO\�RI�WKH�LVODQGV��7RXULVP�DQG�PDQ\�VXFFHVVIXO�ORFDO�EUDQGV�²�H�J��LQ�IRRG�DQG�GULQN�²�WUDGH�RQ�WKH�UHJLRQ·V�UHPRWHQHVV��rugged scenery, pure water, and peaty PRRUV��7KHUH�LV�D�VHQVH�RI�SURYHQDQFH�WKDW�LV�FULWLFDO�WR�VRPH�RI�WKH�UHJLRQ·V�OHDGLQJ�EUDQGV�DQG��LQGHHG��WR�PDQ\�FUHDWLYH�EXVLQHVVHV��5RPDQWLFLVP�DERXW�WKH�UHJLRQ�KDV�EHHQ�engendered since the Victorian era, is well HVWDEOLVKHG�DQG�HPEHGGHG�LQ�WKH�SV\FKH�RI�WKH�JOREDO�PDUNHW��

:KLOH�RQ�WKH�RQH�KDQG�WKLV�PD\�EH�considered to hark back to a bygone era, WKLV�¶URPDQWLFLVP·�SRWHQWLDOO\�DOVR�EULQJV�connotations of creativity and originality ZKLFK�PD\�EH�GHVLUDEOH�LQ�WKH�FRQWH[W�RI�WKH�FUHDWLYH�LQGXVWULHV��WKH�+LJKODQGV�DQG�,VODQGV�is a region where people have the space and WLPH�LQ�WKHLU�OLYHV�WR�FUHDWH�QHZ��LQWHUHVWLQJ�and original content.

The challenge for HIE is how to provide support which the businesses (often sole WUDGHUV��ÀQG�UHOHYDQW�DQG�XVHIXO��ZKHQ�WKHLU�IRFXV�PD\�EH�RQ�FUHDWLQJ�FRQWHQW�UDWKHU�WKDQ�RQ�FRPPHUFLDO�JDLQ�DQG�WDUJHWLQJ�VSHFLÀF�PDUNHWV��%\�GHYHORSLQJ�D�GHHSHU�understanding of the needs of these types of creative businesses, and of how they operate, HIE can offer relevant and WLPHO\�VXSSRUW��ZRUNLQJ�ZLWK�EXVLQHVVHV�WR�VXSSRUW�WKHLU�FUHDWLYLW\�DQG�KHOS�SURPRWH�WKHLU�GLVWLQFWLYHQHVV��ZKLOH�VLPXOWDQHRXVO\�QXUWXULQJ�WKH�EXVLQHVV�VNLOOV�DQG�PDUNHW�understanding which are critical to FRPPHUFLDO�VXFFHVV�

APPENDIX E: ABOUT CULTURAL DIVERSITY


ABOUT SAM TÂN 6DP�7kQ�LV�D�:HOVK�ODQJXDJH�WHOHYLVLRQ�SURJUDPPH��2ULJLQDOO\�FRQFHLYHG�E\�WZR�.HQW�EDVHG�IRUPHU�ÀUHPHQ��WKH�VKRZ�ZDV�SURGXFHG�E\�%XPSHU�)LOPV�DQG�6LULRO�3URGXFWLRQV��7KH�SURJUDPPH�ZDV�RULJLQDOO\�FRPPLVVLRQHG�E\�6�&�LQ�:HOVK�and then by the BBC in English. The SURJUDPPH�ZDV�DOVR�SURGXFHG�LQ�*DHOLF��DQG�EURDGFDVW�RQ�%%&�$OED��)LUHPDQ�6DP�KDV�EHHQ�D�VLJQLÀFDQW�JOREDO�KLW��WRGD\�EHLQJ�EURDGFDVW�LQ��FRXQWULHV�DQG��ODQJXDJHV��$�VHULHV�RI�ERRNV��PDJD]LQHV�DQG�WR\V��DQG�D�VWDJH�VKRZ��have all contributed to the value of this global character.

38

39

1. PHYSICAL AND DIGITAL REMOTENESS

As a region, the Highlands and Islands is characterised as an area with low population GHQVLW\��ZLWK�D�SUHSRQGHUDQFH�RI�UHPRWH��UXUDO�FRPPXQLWLHV�RXWVLGH�WKH�PDLQ�FHQWUHV�RI�SRSXODWLRQ��,W�LV�GHÀQHG�E\�WKH�2(&'�DV�D�3UHGRPLQDQWO\�5XUDO�UHJLRQ��355��6DYH�IRU�,QYHUQHVV��SRSXODWLRQ��SRSXODWLRQ�GHQVLW\��SHRSOH�NP��LQ�DQ�DUHD�RI��NP��WKH�UHJLRQ·V�FDSLWDO�DQG�DGPLQLVWUDWLYH�FHQWUH��QR�RWKHU�WRZQ�RU�VHWWOHPHQW�LQ�WKH�UHJLRQ�KDV�D�SRSXODWLRQ�RI�PRUH�WKDQ��SHRSOH��WKH�QH[W�ODUJHVW�FHQWUHV�DUH�)RUW�:LOOLDP��SHRSOH��DQG�1DLUQ��people)��.

7KH�(8��FODVVLÀHV�WKH�+LJKODQGV�DQG�,VODQGV�DV�D�UHPRWH�UHJLRQ��DV�OHVV�WKDQ�KDOI�RI�WKH�UHJLRQ·V�SRSXODWLRQ�FDQ�GULYH�WR�D�FLW\�RI�DW�OHDVW��LQKDELWDQWV�ZLWKLQ��PLQXWHV��7KLV�UHPRWHQHVV�IURP�D�FLW\�VXJJHVWV�SRRU�DFFHVV�WR�D�WHUWLDU\�HGXFDWLRQ�FHQWUH��H[SHUW�PHGLFDO�IDFLOLWLHV��DQG�PDMRU�GLVWULEXWLRQ�DQG�WUDQVSRUW�KXEV��DOO�RI�ZKLFK�ZLOO�GLPLQLVK�HFRQRPLF�FRPSHWLWLYHQHVV�IRU�WKH�UHJLRQ�7KH�UHJLRQ�LV�FXUUHQWO\�KDPSHUHG�E\�WKH�ODFN�RI�DFFHVV�WR�KLJK�VSHHG�EURDGEDQG�DQG�RU�*��PRELOH�WHOHFRPPXQLFDWLRQV��)RU�WKRVH�XVHG�to having such access, including potential investors in the region, the absence of such LQIUDVWUXFWXUH�LV�DQ�LPPHGLDWH�DQG�WDQJLEOH�LQGLFDWLRQ�RI�UHPRWHQHVV��*LYHQ�WKH�FKDQJHV�LQ�FUHDWLYH�EXVLQHVV�PRGHOV��ZKLFK�KDYH�EHHQ�GULYHQ�E\�GLJLWDO�FRPPXQLFDWLRQ�DQG�VRFLDO�PHGLD��VXFK�UHPRWHQHVV�LV�D�VLJQLÀFDQW�OLPLWDWLRQ�RQ�WKH�DELOLW\�RI�D�FUHDWLYH�EXVLQHVV�WR�IXQFWLRQ�FRPSHWLWLYHO\��

7KH�1H[W�*HQHUDWLRQ�%URDGEDQG�UROO�RXW�ZLOO�DFKLHYH�DQ��UHDFK�RI�KLJK�VSHHG�ÀEUH�RSWLF�EURDGEDQG�E\�WKH�HQG�RI��7KLV�ZLOO�OHDYH��RI�WKH�SRSXODWLRQ�VWLOO�GLJLWDOO\�UHPRWH�DQG�ZH�XQGHUVWDQG�WKDW�GLVFXVVLRQV�are on-going as to how universal coverage PLJKW�EH�DFKLHYHG�ZLWKLQ�D�UHDVRQDEOH�FRVW��7KH�8QLYHUVLW\�RI�$EHUGHHQ·V�6,5$�SURMHFW��, IRFXVHG�RQ�FUHDWLYH�EXVLQHVVHV�LQ�UHPRWH�UXUDO�FRPPXQLWLHV�LQ�1RUWK�(DVW�6FRWODQG��ZLOO�VSHFLÀFDOO\�LQWHUURJDWH�WKH�LPSDFW�RI�broadband connectivity and the project LQYROYHV�LWV�SURYLVLRQ�YLD�6DWHOOLWH�WR�D�QXPEHU�RI�VPDOO�UXUDO�FUHDWLYH�EXVLQHVVHV�WKDW�ZLOO�IRUP�FDVH�VWXGLHV��7KLV�SURMHFW�PD\�KHOS�WR�LQIRUP�IXWXUH�SODQV�

2. CREATIVE INDUSTRIES IN A REMOTE, RURAL CONTEXT

:KLOVW�WKH�LPSRUWDQFH�RI�WKH�FUHDWLYH�industries has been widely researched and HYLGHQFHG�LQ�WKH�FRQWH[W�RI�QDWLRQDO��UHJLRQDO�DQG�FLW\�JRYHUQPHQWV��PRVW�UHVHDUFKHUV�KDYH�IRFXVHG�RQ�XUEDQ�HQYLURQPHQWV��7KHUH�LV�D�paucity of research looking at the creative HFRQRP\�RI�UHPRWH�UXUDO�DUHDV��:KHUH�there is research, this is largely focused towards a greater appreciation of the social cohesion that culture brings and its ability to PDNH�¶SODFH·��(PEHGGHG�ZLWKLQ�FXUUHQW�+,(�strategies, there is already a strong sense of how culture can be harnessed to deliver for FRPPXQLWLHV��EXW�WKH�HFRQRPLF�SRWHQWLDO�LQ�the past has received less attention.

,Q�LQWHUQDWLRQDO�WHUPV�WKH�IRFXV�RI�GLDORJXH�DURXQG�FUHDWLYH�LQGXVWULHV�LQ�D�UXUDO�FRQWH[W�has largely been driven by research in Australia�� and Canada��, though again there is a strong focus on the ability of the arts and creative industries to support and strengthen FRPPXQLWLHV��WRJHWKHU�ZLWK�WKH�QHHG�WR�UHVSRQG�WR�WKH�FXOWXUDO�GHYHORSPHQW�QHHGV�RI�indigenous peoples and the need to address LVVXHV�RI�HQYLURQPHQWDO�VXVWDLQDELOLW\��

Research in northern Sweden (Skoglund and Jonsson��) looked at the creative and FXOWXUDO�LQGXVWULHV�RI�-lPWODQG�FRXQW\��provides an interesting case study showing KRZ�VLJQLÀFDQW�WKH�FRQWULEXWLRQ�RI�VPDOO�FUHDWLYH�EXVLQHVVHV�WR�D�UHJLRQDO�HFRQRP\�FDQ�EH��7KH�VHFWRU�ZDV�PDGH�XS�RI�PLFUR�EXVLQHVVHV��VHOI�HPSOR\PHQW��PDQ\�RI�which operate across sector boundaries, and DFFRXQWHG�IRU�PRUH�WKDQ��RI�WKH�FRXQW\·V�EXVLQHVVHV��SURYLGLQJ�D�WRWDO�RI�RYHU��MREV��

7KH�(8·V�1RUWKHUQ�3HULSKHU\�3URJUDPPH��LQFOXGHG�VHYHUDO�SURMHFWV�potentially of relevance to the creative industries of the Highlands and Islands. Most QRWDEO\�1R&U\�DQG�1R&U\�� looked at youth entrepreneurship in the creative industries, and Creative Edge��VSHFLÀFDOO\�VHHNV�WR�develop and present practical solutions to the issues facing creative businesses operating in peripheral regions.

APPENDIX F: ABOUT REMOTE, RURAL REGIONS


OECD CLASSIFICATION 2(&'�PHWKRGRORJ\�LV�EDVHG�RQpopulation density (OECD, Creatingrural indicators for shaping territorial SROLF\��3DULV��,W�LV�EDVHG�RQ�D�WZR�VWHS�DSSURDFK��)LUVW��ORFDO�XQLWV��H�J��PXQLFLSDOLWLHV��DUH�LGHQWLÀHG�DV�UXUDO�LI�WKHLU�SRSXODWLRQ�GHQVLW\�LV�EHORZ��LQKDELWDQWV�SHU�VTXDUH�NLORPHWUH��7KHQ��UHJLRQV��H�J��1876��RU�1876��DUH�FODVVLÀHG�LQ�RQH�RI�WKH��FDWHJRULHV��LQFOXGLQJ�DV�D�3UHGRPLQDQWO\�5XUDO�UHJLRQ��35��$�UHJLRQ�LV�35�LI�PRUH�WKDQ��RI�LWV�SRSXODWLRQ�LV�OLYLQJ�LQ�UXUDO�FRPPXQLWLHV��ZLWK�OHVV�WKDQ��LQKDELWDQWV��NP��7KH�2(&'�PHWKRGRORJ\�LV�WKH�RQO\�GHÀQLWLRQ�RI�rural areas internationally recognised. +RZHYHU��WKH�UHVXOWV�RI�WKLV�PHWKRGRORJ\�DUH�VRPHWLPHV�FRQVLGHUHG�DV�LPSHUIHFWO\�UHÁHFWLQJ�WKH�UXUDO�FKDUDFWHU�RI�DUHDV��particularly in densely populated regions.

��156�PLG�\HDU�HVWLPDWHV��156��VHWWOHPHQW�SRSXODWLRQV��KWWS��HF�HXURSD�HX�UHJLRQDOBSROLF\�VRXUFHV�GRFJHQHU�IRFXV��B��BUXUDO�SGI��(8�5HJLRQDO�3ROLF\��KWWS��ZZZ�GRWUXUDO�DF�XN�VLUD�LQGH[�SKS"SDJH KRPH��)RU�H[DPSOH��'HYHORSLQJ�DQG�5HYLWDOL]LQJ�5XUDO�&RPPXQLWLHV�7KURXJK�$UWV�DQG�&UHDWLYLW\��'XQSK\��.LP��0DUFK��)RU�H[DPSOH��*URZLQJ�WKH�&UHDWLYH�5XUDO�(FRQRP\�LQ�3ULQFH�(GZDUG�&RXQW\��3(/$�,QVWLWXWH�IRU�5XUDO�'HYHORSPHQW�4XHHQ·V� 8QLYHUVLW\��$SULO��DQG�&DQDGD·V�&UHDWLYH�&RUULGRU��&RQQHFWLQJ�&UHDWLYH�8UEDQ�DQG�5XUDO�(FRQRPLHV�ZLWKLQ�(DVWHUQ� � 2QWDULR�DQG�WKH�0HJD�5HJLRQ��0DUWLQ�3URVSHULW\�,QVWLWXWH��$XJXVW��7KH�SRWHQWLDO�RI�FXOWXUDO�DQG�FUHDWLYH�LQGXVWULHV�LQ�UHPRWH�DUHDV��:LOKHOP�6NRJOXQG�DQG�*XQ�-RQVVRQ��

40

:LWKLQ�WKH�8.��WKH�5XUDO�&XOWXUDO�)RUXP�� LQ�(QJODQG�KDV�HVWLPDWHG�D��PLOOLRQ�SHU�DQQXP�FRQWULEXWLRQ�WR�WKH�UXUDO�HFRQRP\�by the creative industries and has asserted that this contribution could be doubled, to ��ELOOLRQ��E\��JLYHQ�DSSURSULDWH�SROLF\�interventions. It is advocating for a rural cultural strategy (for England) and has produced two reports��, both of which focus RQ�FXOWXUDO�HQWLWOHPHQW��FXOWXUDO�HIÀFDF\�and cultural responsibility rather than the HFRQRPLF�GLPHQVLRQ��EXW�FXOWXUDO�HIÀFDF\�EHJLQV�WR�PDNH�DQ�HFRQRPLF�FDVH�IRU�LQYHVWPHQW�H�J��UHVHDUFK�� cites practical H[DPSOHV�RI�WKH�HFRQRPLF�SRWHQWLDO�RI�FUHDWLYH�IDUPHUV��H�J��0LFKDHO�(DYLV�RI�WKH�Glastonbury Festival), the untapped creative potential and cultural capital of rural areas DQG�WKH�VLJQLÀFDQW�FRQWULEXWLRQ�RI�WKH�UXUDO�FUHDWLYH�LQGXVWULHV�WR�(QJODQG·V�FUHDWLYH�HFRQRP\��

3. OPPORTUNITY FOR HIE AND ITS PARTNERS

A good understanding of creative industries LQ�D�UHPRWH��UXUDO�FRQWH[W�LV�FULWLFDO�WR�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\��DQG�IURP�WKLV�EULHI�DQDO\VLV�RI�UHFHQW�DQG�current research it is apparent that thought-leadership, research and high quality policy GHEDWH�DUH�FXUUHQWO\�PLVVLQJ�LQ�WKLV�ÀHOG��This presents an opportunity for HIE (and IRU�8+,��LQ�WHUPV�RI�GHYHORSLQJ�WKH�UHJLRQ·V�OHDGHUVKLS�UROH�LQ�WKH�FRQWH[W�RI�WKH�JOREDO�FUHDWLYH�HFRQRP\�DJHQGD��7KLV�FDQ�EHQHÀW�WKH�UHJLRQ�ERWK�LQ�GLUHFW�HFRQRPLF�WHUPV��WKURXJK�PRUH�QXDQFHG�DQG�PRUH�UHÀQHG�support) and indirectly by positioning the region as a centre for research, creativity DQG�LQQRYDWLRQ�LQ�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�

��www.creativeyouth.eu��www.creative-edge.eu��KWWS��ZZZ�UXUDOFXOWXUH�RUJ�XN��&UHDWLYH�5XUDO�&RPPXQLWLHV��3URSRVDOV�IRU�D�5XUDO�� &XOWXUDO�6WUDWHJ\�/LWWRUDO�$UWV�7UXVW��-XO\��5XUDO� � &XOWXUDO�6WUDWHJ\��DQ�,QGHSHQGHQW�6WXG\�5HSRUW�%LDQFKLQL�� %DLOH\�DQG�0HGO\Q��0DUFK��$UWV�LQ�UXUDO�(QJODQG��:K\�WKH�DUWV�DUH�DW�WKH�KHDUW�RI� � UXUDO�OLIH��1RYHPEHU��$UWV�&RXQFLO�(QJODQG��5XUDO� � ,QQRYDWLRQ��'HFHPEHU��1(67$�

41

1. CURRENT ECONOMIC DATA

The creative and cultural industries are YDULRXVO\�GHVFULEHG�DV�D�¶VHFWRU·�DQG�DV�¶LQGXVWULHV·��EXW�QHLWKHU�WHUP�DGHTXDWHO\�UHÁHFWV�WKH�GHSWK�DQG�EUHDGWK�RI�WKLV�DUHD�RI�HFRQRP\�DFWLYLW\��QRU�WKH�ZLGHU�FXOWXUDO��VRFLDO�DQG�HFRQRPLF�FRQWULEXWLRQ�LW�PDNHV�WR�WKH�+LJKODQGV�DQG�,VODQGV�HFRQRP\�

Various pieces of work have been undertaken WR�VFRSH�WKH�VFDOH�DQG�HFRQRPLF�YDOXH�RI�the creative industries in Scotland and in the Highlands and Islands.

The Key Sector Report�� on the creative industries in Scotland gave the following GHVFULSWLRQ�

¶7KH�VHFWRU�LV�FKDUDFWHULVHG�E\�6FRWWLVK�RZQHG��VPDOO�EXVLQHVVHV��,Q��RI�HQWHUSULVHV�ZHUH�VPDOO��HPSOR\HHV��6SOLWWLQJ�WKLV�FDWHJRU\�IXUWKHU�VKRZV�WKDW��of creative industries registered enterprises KDG�]HUR�HPSOR\HHV�ZKLOVW��RI�DOO�FUHDWLYH�LQGXVWULHV�UHJLVWHUHG�HQWHUSULVHV�KDG��HPSOR\HHV��7KH�PDMRULW\�RI�HQWHUSULVHV�LQ�WKH�VHFWRU�DUH�6FRWWLVK�RZQHG��DFFRXQWLQJ�IRU��RI�HPSOR\PHQW��6HOI�HPSOR\PHQW�RI��LQ��LV�GRXEOH�WKH�6FRWWLVK�DYHUDJH��

Turnover varies considerably across the VHFWRU��ZLWK�FRPSXWHU�JDPHV�DQG�VRIWZDUH��E�LQ��DUFKLWHFWXUH��E�LQ��DQG�SXEOLVKLQJ��E�LQ��WKHVH�WKUHH�VHFWRUV�DFFRXQWHG�IRU�RYHU��RI�WKH�VHFWRU·V�WRWDO�WXUQRYHU�LQ��

(PSOR\PHQW�LQ�WKH�VHFWRU�LQFUHDVHG�E\��EHWZHHQ��DQG��ZKLOH�WKH�HVWLPDWHG�QXPEHU�RI�HQWHUSULVHV�UHJLVWHUHG�LQ�WKH�VHFWRU�increased at a faster rate than the average of WKH�6FRWWLVK�HFRQRP\�RYHU�WKH�ODVW�GHFDGH�·

7KH�6FRWWLVK�*RYHUQPHQW�(FRQRPLF�6WUDWHJ\��*(6��VWDWHV�WKDW��

¶VRPH�VHFWRUV�DQG�ÀUPV�RIIHU�WKH�RSSRUWXQLW\�WR�VWUHQJWKHQ�6FRWODQG·V�DUHDV�RI�LQWHUQDWLRQDO�FRPSDUDWLYH�DGYDQWDJH��WKURXJK�DFKLHYLQJ�FULWLFDO�PDVV�DQG�ERRVWLQJ�productivity. Sectors have the potential to PDNH�D�VLJQLÀFDQW�FRQWULEXWLRQ�WR�LQFUHDVLQJ�6FRWODQG·V�JURZWK�ZKHUH�

– Scotland has distinctive capabilities and businesses with the potential to be internationally successful in areas of global � GHPDQG�– 7KH\�FXUUHQWO\�DFFRXQW�IRU�D�VLJQLÀFDQW� � SDUW�RI�WKH�6FRWWLVK�HFRQRP\�DQG� � UHÁHFW�WKH�FRQWULEXWLRQ�RI�DOO�DUHDV�RI� Scotland; and– *RYHUQPHQW�LQWHUYHQWLRQ�FDQ�PDNH�D� � VLJQLÀFDQW�GLIIHUHQFH�WR�IXWXUH�VXFFHVV�E\� � IDFLOLWDWLQJ�RU�DFFHOHUDWLQJ�GHYHORSPHQW�LQ� � DUHDV�ZKHUH�WKH�PDUNHW�DORQH�FDQQRW� � GHOLYHU�WKH�EHVW�RXWFRPH�·

According to the Key Sector Report, ¶6FRWODQG·V�FUHDWLYLW\�LV�UHFRJQLVHG�WKURXJKRXW�the world and has a strong international UHSXWDWLRQ��6FRWWLVK�DUW��ÀOP��IDVKLRQ��PXVLF�and literature are well recognised as is its GHVLJQ��,7�DQG�FRPSXWHU�JDPLQJ�LQGXVWULHV��The sector has grown rapidly over the past ��\HDUV�DQG�ZLWK�DSSURSULDWH�VXSSRUW�KDV�SRWHQWLDO�WR�JURZ�IXUWKHU�·�

This is the basis for providing targeted public sector support to the creative industries in the future.

,Q��&UHDWLYH�6FRWODQG�FRPPLVVLRQHG�DQ�HFRQRPLF�LPSDFW�DVVHVVPHQW�RI�WKH�arts and creative industries��. According WR�WKHLU�DQDO\VLV��WKH�¶DUWV�DQG�FUHDWLYH�LQGXVWULHV·�*9$�DFFRXQWV�IRU��EQ��RI�HPSOR\PHQW�LV�VDLG�WR�EH�FRQFHQWUDWHG�LQ�*ODVJRZ�DQG�(GLQEXUJK��7KH�VWXG\�HVWLPDWHV�that overall the arts and creative industries JHQHUDWH�DQ�DGGLWLRQDO��EQ�WXUQRYHU�LQ�LQGLUHFW�LPSDFWV��VXSSO\�FKDLQ�LPSDFWV��DQG�LQGXFHG�HIIHFWV��VSHQGLQJ�E\�WKRVH�HPSOR\HG�GLUHFWO\�RU�LQGLUHFWO\��RI��EQ�WXUQRYHU��In relation to the Highlands and Islands VSHFLÀFDOO\��+,(�FRPPLVVLRQHG�D�EDVHOLQH�VWXG\��ZKLFK�SXW�*9$�DW��P��WXUQRYHU�DW��P�DQG�HPSOR\PHQW�DW��RI�regional total).

APPENDIX G: UNDERSTANDING CREATIVE BUSINESSES


42

2. GAPS IN THE DATA

While the data outlined above provides VRPH�WRS�OHYHO�LQIRUPDWLRQ�IRU�WKH�+LJKODQGV�and Islands, there is a lack of the detailed LQIRUPDWLRQ�WKDW�LV�QHHGHG�WR�SURYLGH�WKH�evidence base for effective intervention in the sector. Not only is there a lack of basic GDWD��WKH�EDVHOLQH�VWXG\�FRPPLVVLRQHG�E\�HIE��QRWHG��¶,I�VRXUFLQJ�UREXVW�DQG�UHOLDEOH�GDWD�RQ�WKH�HFRQRPLF�VFDOH�DQG�VWUXFWXUH�RI�WKH�FUHDWLYH�LQGXVWULHV�LV�SUREOHPDWLF�DW�8.�OHYHO��WKHVH�FKDOOHQJHV�DUH�PDJQLÀHG�ZKHQ�looking at a region such as the Highlands and ,VODQGV�·��WKHUH�LV�DOVR�QR�FRPSUHKHQVLYH�VWXG\�DQG�DQDO\VLV�RI�WKHVH�LPSRUWDQW�LQGXVWULHV�DFURVV�WKH�UHJLRQ��6RPH�ZRUN�KDV�EHHQ�XQGHUWDNHQ�LQ�UHODWLRQ�WR�VSHFLÀF�sub-sectors�� or in particular geographical areas��, and in a subsector in a geographical area��EXW�HYHQ�KHUH�WKHUH�LV�D�ODFN�RI�SURÀOH�LQIRUPDWLRQ�DERXW�WKH�FUHDWLYH�DQG�FXOWXUDO�businesses in the Highlands and Islands, which is needed in order to target and design effective support.

Creative industries, wherever they are ORFDWHG��WHQG�WR�EH�SRSXODWHG�E\�PLFUR�DQG�VPDOO�EXVLQHVVHV��$�YHU\�VLJQLÀFDQW�proportion of these businesses are not picked XS�E\�PLQLQJ�WKH�WUDGLWLRQDO�GDWD�FROOHFWLRQ�PHFKDQLVPV�RI�WKH�6,&�DQG�62&�FRGHV��DQG�RU�PDQ\�DUH�QRW�UHJLVWHUHG�IRU�9$7��As a consequence, these businesses, and WKHLU�HFRQRPLF�FRQWULEXWLRQV��DUH�HVVHQWLDOO\�LQYLVLEOH�DQG�XQGHUUHSRUWHG�ERWK�LQ�WHUPV� RI�WKHLU�SURÀWDELOLW\�DQG�FRQWULEXWLRQ�WR�WKH�ZLGHU�HFRQRP\�

3. CREATING THE CONDITIONS NEEDED FOR THE CREATIVE ECONOMY

$�OHDGLQJ�DFDGHPLF�LQ�WKH�ÀHOG��3URIHVVRU�Richard Florida��KDV�LGHQWLÀHG�WKUHH�FULWLFDO�IDFWRUV�WR�WKH�GHYHORSPHQW�RI�D�YLEUDQW�FUHDWLYH�HFRQRP\��$OEHLW�WKDW�WKHVH�IDFWRUV�DUH�H[SUHVVHG�LQ�WKH�FRQWH[W�RI�WKH�JURZWK�RI�XUEDQ�FUHDWLYH�HFRQRPLHV��LW�LV�SHUKDSV�ZRUWK�SRQGHULQJ�WKHLU�UHOHYDQFH�WR�D�UHPRWH��UXUDO�region like the Highlands and Islands. Florida has argued that it is the convergence RI�WKHVH�WKUHH�HOHPHQWV�WKDW�IUDPH�WKH�HQYLURQPHQW�ZLWKLQ�ZKLFK�WKH�FUHDWLYH�HFRQRP\�FDQ�WKULYH��%HORZ�ZH�FRQVLGHULQJ�HDFK�LQ�WXUQ�DQG�UHÁHFW�XSRQ�WKHLU�UHOHYDQFH�to the Highlands and Islands. 3.1 TalentCreative talent is the natural resource of the FUHDWLYH�HFRQRP\��8QOLNH�DQ\�RWKHU�QDWXUDO�resource it is spread evenly around the ZRUOG��UHÁHFWLQJ�SRSXODWLRQ�GLVWULEXWLRQ��7KLV�suggests that the Highlands and Islands in SHU�FDSLWD�WHUPV�VKRXOG�EH�KRPH�WR�DV�PDQ\�successful individuals with creative talent as, IRU�H[DPSOH��0DQKDWWDQ��

Obviously this is not the case, because whilst nature spreads the talent evenly, it is nurture WKDW�DOORZV�WKDW�WDOHQW�WR�EORVVRP��GHYHORS�DQG�H[FHO��6R�ZKDW�LV�LW�WKDW�FHQWUHV�VXFK�DV�1HZ�<RUN�DQG�/RQGRQ�KDYH�WKDW�LV�PLVVLQJ�LQ�D�UHPRWH��UXUDO�UHJLRQ"�&ULWLFDO�IDFWRUV�LQ�the nurturing process here are access to the JUHDW�SXEOLF�LQVWLWXWLRQV��PXVHXPV��JDOOHULHV��QDWLRQDO�WKHDWUHV��OLEUDULHV�HWF��²�WKDW�DUH�IRXQG�LQ�DQ\�PDMRU�XUEDQ�FHQWUH��:HG�WKLV�WR�WKH�ORFDWLRQ�RI�DFDGHPLF�LQVWLWXWLRQV�WKDW�focus on creative subjects (like the University of the Arts London or Glasgow School of Arts) and a wider student body with an DSSHWLWH�IRU�FUHDWLYH�RXWSXWV��IURP�FORWKLQJ�WR�SHUIRUPDQFH�WR�LQQRYDWLYH�DSSV��DQG�\RX�KDYH�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�FUHDWLYLW\�FDQ�EH�KRQHG�DQG�PDUNHW�WHVWHG�

3.2 Technology)ORULGD�RULJLQDOO\�LGHQWLÀHG�WKDW�WKH�SUR[LPLW\�RI�WHFKQRORJLFDO�LQQRYDWLRQ��L�H��DQ�HQYLURQPHQW�ZKHUH�WKLV�W\SH�RI�innovation was taking place, coupled with an LQIUDVWUXFWXUH�WKH�VHFWRU�FRXOG�XVH��PDGH�WKH�GLIIHUHQFH�WR�VWLPXODWLQJ�WKH�ZLGHU�HFRQRP\��0RUH�UHFHQWO\�LW�KDV�EHFRPH�DSSDUHQW�WKDW�the greater relevance of technology is in the FRQWH[W�RI�FRPPXQLFDWLRQV�DQG�VRFLDO�PHGLD��

Successful creative businesses are user-focused, need a good understanding of WKHLU�PDUNHWV��WKH�DELOLW\�WR�UHVSRQG�TXLFNO\�WR�PDUNHW�WUHQGV��DQG�RIWHQ�GHSHQG�RQ�collaboration within and across disciplines. ,Q�WKH�PRGHUQ�ZRUOG��RQOLQH�FRPPXQLFDWLRQV��VRFLDO�QHWZRUNV�DQG�PRELOH�FRPPXQLFDWLRQ�are all vital tools in ensuring this responsive networked approach to doing business.

Arguably the availability of high speed EURDGEDQG�DQG�UHOLDEOH�GLJLWDO�PRELOH�SKRQH�FRPPXQLFDWLRQ�DUH�WKH�FULWLFDO�IDFWRUV��EXW�H[SHULHQFH�HOVHZKHUH�KDV�VKRZQ�WKDW�technological innovation tends to require SUR[LPLW\�WR�XQLYHUVLW\�FDPSXVHV�ZKHUH�WKHUH�LV�D�KLJK�FRQFHQWUDWLRQ�RI�FRPSXWHU�VFLHQWLVWV�DQG�PDWKHPDWLFLDQV��ZKR�DUH�WKH�EDFNERQH�of this technological revolution.

��&UHDWLYH�,QGXVWULHV�.H\�6HFWRU�5HSRUW��6FRWWLVK�*RYHUQPHQW��(FRQRPLF�&RQWULEXWLRQ�6WXG\��$Q�DSSURDFK�WR�WKH�HFRQRPLF�DVVHVVPHQW�RI�WKH�DUWV�DQG�FUHDWLYH�LQGXVWULHV�LQ�6FRWODQG�� '&�5HVHDUFK��-XQH��&UHDWLYH�,QGXVWULHV�%DVHOLQH�6WXG\��(.26��(YDOXDWLRQ�RI�+,(�VXSSRUW�IRU�WKH�FUHDWLYH�LQGXVWULHV��(.26��)HEUXDU\��7UDGLWLRQDO�$UWV�:RUNLQJ�*URXS�5HSRUW��)UDQFLV��'DOJHW\��(\GPDQQ��.HQQHG\��.LUNSDWULFN�DQG�0HOLQ�IRU�6FRWWLVK�*RYHUQPHQW��-DQXDU\�� Craft in an Age of Change, BOP Consulting for Crafts Council, Creative Scotland, Arts Council of Wales, and Craft Northern Ireland (February � ��0XVLF�6HFWRU�5HYLHZ��(.26�IRU�&UHDWLYH�6FRWODQG��0D\��(FRQRPLF�,PSDFW�&DVH�6WXG\�IRU�DUWV�DQG�FUHDWLYH�LQGXVWULHV��(LOHDQ�6LDU��'&�5HVHDUFK��&UHDWLYH�,QGXVWULHV�$XGLW�5HSRUW�IRU�+,(�0RUD\�� (.26��0DUFK��&UHDWLYH�,QGXVWULHV�LQ�6KHWODQG�7RGD\��6XPPDU\�5HSRUW�IRU�6KHWODQG�&UHDWLYH�,QGXVWULHV�8QLW��(.26��)HEUXDU\�� 6WRULHV�DQG�)DEOHV��5HÁHFWLRQV�RQ�FXOWXUDO�GHYHORSPHQW�LQ�2UNQH\��)UDQFRLV�0DWDUDVVR�IRU�+,(��-DQXDU\��+DUULV�7ZHHG�,QGXVWU\��(FRQRPLF�,PSDFW�6WXG\��$/%$�&RQVXOW�IRU�+,(��0D\��7KH�+DUULV�7ZHHG�,QGXVWU\��)XWXUH�,QQRYDWLRQ�DQG� � 6XVWDLQDEOH�*URZWK��:HDYH�IRU�+,(��1RYHPEHU��)ORULGD�LV�WKH�DXWKRU�RI�WKH�5LVH�RI�WKH�&UHDWLYH�&ODVV��)OLJKW�RI�WKH�&UHDWLYH�&ODVV��DQG�:KR·V�<RXU�&LW\��DPRQJVW� � RWKHU�ERRNV�RQ�WKH�FUHDWLYH�HFRQRP\�

43

3.3 Tolerance7ROHUDQFH�LV�SHUKDSV�WKH�PRVW�GLIÀFXOW�RI�these three characteristics to engender WKURXJK�WKH�XVXDO�PHFKDQLVPV�RI�SXEOLF�SROLF\��:K\�LV�WROHUDQFH�VR�LPSRUWDQW"�6LPSO\�EHFDXVH�LW�XQGHUSLQV�WKH�HQYLURQPHQW�within which free thinking, openness and ÁH[LELOLW\�RI�PLQG��DOO�SUHUHTXLVLWHV�IRU�LQQRYDWLRQ��FDQ�EH�HQFRXUDJHG��,Q�)ORULGD·V�YLHZ�WROHUDQFH�ZDV�EHVW�PHDVXUHG�WKURXJK�D�¶%RKHPLDQ�,QGH[·��ZLWKLQ�ZKLFK�FLWLHV�OLNH�/RQGRQ�SHUIRUP�KLJKO\�EHFDXVH�RI�WKHLU�GLYHUVH�HWKQLF�FRPPXQLWLHV��DQG�WKHLU�DFFHSWDQFH�RI�VDPH�VH[�UHODWLRQVKLSV�DQG�the wider equality agenda.

How well would the Highlands and Islands SHUIRUP�RQ�VXFK�DQ�LQGH["�7KH�UHJLRQ�LV�LQFUHDVLQJO\�KRPH�WR�LQGLYLGXDOV�DQG�IDPLOLHV�ZLWK�QR�LPPHGLDWH�UHODWLRQVKLS�WR�WKH�DUHD��HFRQRPLF�DQG�UHWLUHH�PLJUDWLRQ�KDYH�EHHQ�VLJQLÀFDQW�IDFWRUV�LQ�SRSXODWLRQ�JURZWK��$IWHU�WKH�(QJOLVK��3ROLVK�PLJUDQWV�DUH�WKH�ODUJHVW�JURXS��LQGHHG�PRVW�PLJUDWLRQ�LQWR�WKH�UHJLRQ�LV�IURP�ZKLWH��(XURSHDQ�FRPPXQLWLHV��ZKLFK�SHUKDSV�PDNHV�LQWHJUDWLRQ�HDV\��:KHWKHU�WKH�UHJLRQ�ZRXOG�EH�UHJDUGHG�DV�¶WROHUDQW·�LV�D�question that requires further research, and the relevance of that research should not be XQGHUHVWLPDWHG�LQ�WHUPV�RI�LWV�UHODWLRQVKLS�WR�WKH�SHUIRUPDQFH�RI�WKH�UHJLRQ·V�FUHDWLYH�industries.

,Q�DGGLWLRQ�WR�QXUWXULQJ�WKHVH�WKUHH�HOHPHQWV��the psychology of creative talent has to be EHWWHU�XQGHUVWRRG�DQG�DFFRPPRGDWHG�LQ�business support services. This is a sector WKDW�LV�DV�UHDGLO\�PRWLYDWHG�E\�WKH�UHDOLVDWLRQ�RI�LWV�FUHDWLYLW\�DV�LW�LV�E\�HFRQRPLF�UHZDUG��Belief within the sector is often that enduring UHFRJQLWLRQ�ZLOO�RQO\�FRPH�WKURXJK�WKH�IRUPHU�and not the latter, which is a fallacy. Enduring UHFRJQLWLRQ�PD\�VHHP�OLNH�D�VWUDQJH�GULYLQJ�IRUFH�EXW�LV�WKDW�UHDOO\�VR�GLIIHUHQW�IURP�WKH�need for any brand to keep itself in the FRQVXPHUV·�ÀHOG�RI�YLVLRQ"

Arguably the great balance to be struck in providing business support to creative EXVLQHVVHV�LV�EHWZHHQ�SUDJPDWLF��VXUH�footed steps that will create a sustainable EXVLQHVV�PRGHO�DQG�WKH�HPRWLRQDO�LQWHOOLJHQFH�WKDW�UHFRJQLVHV�WKDW�WKH�VHHPLQJ�ZKLPV\�WKDW�XQGHUSLQV�FUHDWLYH�VXFFHVV�KDV��in fact, to be nurtured and that this is part of WKH�EXVLQHVV�GHYHORSPHQW�SURFHVV�

4. The nature of creative businessesIn order to be able to target support effectively, HIE needs to be able to identify the individuals that have the capacity to grow their business and what would a growth pattern look like.

7RR�RIWHQ�WKH�SUHSRQGHUDQFH�RI�PLFUR�DQG�VPDOO�EXVLQHVVHV�ZLWKLQ�WKH�VHFWRU�OHDGV�WR�the creative industries being characterised as being populated by lifestyle businesses, ZKLFK�LPSOLHV�WKDW�WKH\�DUH�QRW�EXVLQHVVHV�that are in pursuit of growth or genuine business opportunity. Whilst it is true that VRPH�PLFUR�EXVLQHVVHV�VROH�WUDGHUV�DUH�operating in that way, to characterise all of WKHP�DV�QRW�VHHNLQJ�JURZWK�RU�EXVLQHVV�opportunity is to fail to understand the nature RI�WKHVH�EXVLQHVVHV�DQG�WKH�FRPPHUFLDO�UHODWLRQVKLSV�ZLWKLQ�ZKLFK�WKH\�PD\�EH�RSHUDWLQJ��7KH�WUXWK�LV�WKDW�PDQ\�RI�WKHVH�individuals are keen to grow what they do but GR�QRW�XQGHUVWDQG�WKH�PHFKDQLVPV�WKDW�ZLOO�DOORZ�WKHP�WR�GR�WKDW��

6HHPLQJO\�WKLV�FDQ�DOVR�EH�WUXH�LQ�ÀHOGV�like design, fashion, craft, and even app DQG�YLGHR�JDPHV�GHYHORSPHQW��6HHPLQJO\�apocryphal stories of highly successful EXVLQHVVHV�WKDW�HPHUJH�IURP�EDFN�EHGURRPV�RU�VKHGV��DUH�DUJXDEO\�PRUH�FRPPRQ�LQ�WKH�creative industries than in any other sector, VLPSO\�EHFDXVH�VHWWLQJ�XS�DQG�EHJLQQLQJ�WR�work in the sector does not have high entry costs and, therefore, predisposes itself to start-ups of this kind.

,Q�WKH�HDUO\�VWDJHV�RI�EXVLQHVV�GHYHORSPHQW��PLFUR�DQG�VPDOO�FUHDWLYH�EXVLQHVVHV�RIWHQ�RSHUDWH�LQ�D�SDUW�WLPH�RU�H[WUDPXUDO�ZRUOG��GHYHORSHG�LQ�WKH�PDUJLQV�RI�RWKHU�HPSOR\PHQW��ZKLFK�PD\�EH�WKH�PDLQVWD\�RI�DQ�LQGLYLGXDO·V�HFRQRPLF�VHFXULW\��7KLV�LV�QRW�to say that these businesses do not have JUHDW�HFRQRPLF�SRWHQWLDO��WKH�GLIÀFXOW\�LV�LQ�identifying and then providing appropriate support for those that have the inherent DELOLW\�WR�UHDOLVH�WKHLU�FRPPHUFLDO�DPELWLRQV��

As well as businesses which have their RULJLQV�LQ�WKH�UHJLRQ��PDQ\�ZKR�KDYH�been successful elsewhere choose to UHORFDWH�WR�WKH�UHJLRQ��EULQJLQJ�ZLWK�WKHP�D�ZHDOWK�RI�H[SHULHQFH�RI�WKH�VHFWRU�DQG�networks outwith the Highlands and ,VODQGV��H[SHULHQFH�DQG�QHWZRUNV�WKDW�can be harnessed towards the successful GHYHORSPHQW�RI�QDVFHQW�FUHDWLYH�EXVLQHVVHV�in the region.

This Strategy therefore includes plans for further research to develop understanding RI�WKH�VFDOH�DQG�QDWXUH�RI�WKH�¶FUHDWLYH�LQGXVWULHV·�LQ�WKH�UHJLRQ��DQG�WR�LGHQWLI\�RSSRUWXQLWLHV�WR�VXSSRUW�WKH�GHYHORSPHQW�RI�D�FUHDWLYH�HFRQRP\�

44

7KLV�$SSHQGL[�SURYLGHV�LQIRUPDWLRQ�DERXW�the Objectives and their relationship to both WKH�$LPV�DQG�,QWHUYHQWLRQV��E\�SURYLGLQJ�D�UDWLRQDOH�IRU�WKHLU�LPSOHPHQWDWLRQ��7KH�VHFRQG�SDUW�RI�WKLV�$SSHQGL[�ORRNV�DW�WKH�delivery of each Intervention (detail about each Intervention is then provided in $SSHQGL[�,��DQG�SURYLGHV�D�GLDJQRVWLF�to support their prioritisation.

1. OBJECTIVES AND THE RATIONALE BEHIND THEM

7R�DFKLHYH�WKH�9LVLRQ�WKUHH�DLPV�KDYH�EHHQ�LGHQWLÀHG�DQG�ZLWKLQ�WKHVH�D�VHULHV�of Objectives have been established. This section provides a rationale for each Objective.

AIM: To build the region’s profile and reputation as an exemplar for the successful development of the creative economy in remote, rural regions.

OBJECTIVE: Show global leadership on the GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�

RATIONALE: +,(�ZLOO�GHYHORS�WKH�UHJLRQ·V�global reputation as a place with natural resources, diverse cultural traditions and future focused businesses that is attractive to LQZDUG�LQYHVWPHQW��7KLV�ZLOO�EH�DFKLHYHG�E\�developing the region as a centre of research DQG�DFWLRQ�WR�VXSSRUW�WKH�FUHDWLYH�HFRQRP\��and by developing partnerships to help deliver innovative business support and to IRVWHU�FRPPHUFLDO�FROODERUDWLRQ�8.�ZLGH�and overseas.

OBJECTIVE: Engage Young People

RATIONALE: �7KH�JUHDWHU�HQJDJHPHQW�RI�young creative entrepreneurs, students and young people in the delivery of this Strategy will ensure that it is future focused and able to both deliver local creative jobs and build local creative businesses. Young people UHPDLQ�SDUWLFXODUO\�DGHSW�DV�HDUO\�DGRSWHUV�RI�technical innovation and provide a particularly strong bell weather for cultural, creative and PDUNHW�FKDQJHV�

OBJECTIVE:�'HYHORS�;321257+

RATIONALE: %RWK�;321257+�DQG�WKH�7UDGH�1HWZRUNV�UHSUHVHQW�VLJQLÀFDQW�innovation and are central to the further GHYHORSPHQW�RI�WKH�UHJLRQ·V�UHSXWDWLRQ�DV�

D�FHQWUH�IRU�LQQRYDWLRQ�LQ�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�RI�UHPRWH��UXUDO�UHJLRQV��+RZHYHU��PRUH�FDQ�EH�GRQH�WR�VXSSRUW�WKH�GHYHORSPHQW�RI�WKH�UHJLRQ·V�LQWHUQDWLRQDO�UHSXWDWLRQ��E\�IDFLOLWDWLQJ�PRUH�international partnerships and taking the best RI�;321257+�WR�NH\�PDUNHWV�

OBJECTIVE: Celebrate success

RATIONALE: The planned interventions DLP�WR�FHOHEUDWH�VXFFHVV��UDLVH�WKH�SURÀOH�RI�successful local creative entrepreneurs and DSSODXG�WKHLU�DFKLHYHPHQWV��%\�FHOHEUDWLQJ�VXFFHVV�WKURXJK�DZDUGV�DQG�FKDPSLRQLQJ�DFWLYLW\��+,(�FDQ�UDLVH�WKH�UHJLRQ·V�SURÀOH�DV�D�centre of creativity and innovation, and build ZLGHU�SXEOLF�XQGHUVWDQGLQJ�RI�WKH�LQYHVWPHQW�EHLQJ�PDGH�LQ�WKH�FUHDWLYH�HFRQRP\�

AIM: To support emerging and established creative entrepreneurs with the aptitude, flexibility and tenacity to build dynamic, innovative, sustainable and competitive (DISC) creative businesses within the region.

OBJECTIVE:�*URZ�QHZ�PDUNHWV

RATIONALE: Internationalisation of the UHJLRQ·V�FUHDWLYH�EXVLQHVVHV�LV�HVVHQWLDO�LI�they are to achieve their true potential. In part, this requires innovation in their offer to DOORZ�WKHP�WR�VWHS�EH\RQG�WUDGLWLRQDO�ORFDO��UHJLRQDO��GLDVSRUD�DQG�WRXULVW�PDUNHWV�ZKLFK�SUHVHQW�OLPLWHG�RSSRUWXQLWLHV�IRU�JURZWK��7KLV�UHTXLUHV�EHWWHU�XQGHUVWDQGLQJ�RI�PDUNHWV�DQG�FRQVXPHUV�LQ�WKRVH�PDUNHWV��ZLGHU�opportunities for international collaboration, and greater participation in targeted (both in WHUPV�RI�EXVLQHVVHV�DQG�HYHQWV��VKRZFDVHV�and trade fairs. More work is also required WR�HQVXUH�WKDW�FKDQJLQJ�GHPRJUDSKLFV�DQG�SDWWHUQV�RI�FRQVXPSWLRQ�DQG�GLVWULEXWLRQ�DUH�DGGUHVVHG�LQ�FUHDWLYH�EXVLQHVV�PRGHOV��WKDW�ZLOO�HQVXUH�WKDW�PDUNHWV�FDQ�EH�WDUJHWHG�DQG�FRPPXQLFDWLRQV�WHFKQRORJ\�XVHG�PRUH�effectively.

The successful strategy that has been developed to bring international buyers to JR1257+��DQG�QRZ�;321257+��PXVW�EH�H[WHQGHG�EH\RQG�PXVLF�LQWR�RWKHU�VHFWRUV��7KH�(;&,7(�SURJUDPPH�VKRXOG�EH�IXUWKHU�LQWHUURJDWHG�DV�D�PRGHO�WKDW�FDQ�be developed further and deployed in other VHFWRUV�DQG�PDUNHWV�

APPENDIX H: OBJECTIVES AND DELIVERY


45

OBJECTIVE:�%XLOG�FRPPHUFLDO�QHWZRUNV

RATIONALE: Networks are critical to the success of creative businesses. They are WKH�PHFKDQLVPV�IRU�VKDULQJ�LQWHOOLJHQFH��QHZ�WHQGHQFLHV��QHZ�PDUNHW�RSSRUWXQLWLHV��and projecting talent into new arenas, and they foster the collaborations that are at the KHDUW�RI�FUHDWLYH�EXVLQHVV�GHYHORSPHQW��,QIRUPDO�QHWZRUNV�DUH�WKH�QRUP�LQ�WKH�creative industries. The Strategy envisages LQWHUYHQWLRQV�WR�VWUHQJWKHQ�LQIRUPDO�QHWZRUNV��GHYHORS�QHWZRUNLQJ�VNLOOV�DQG�H[SHULHQFHV��DQG�GHYHORS�PRUH�IRUPDO�QHWZRUNV��UHJLRQDOO\�DQG�LQ�NH\�FRPPHUFLDO�FHQWUHV��

&RQYHUJHQFH�GHPDQGV�WKDW�FUHDWLYH�businesses look beyond the narrow band of their sector and build relationships that allow value to be developed and leveraged in other sectors. Consequently, the Trade 1HWZRUNV�PXVW�EH�WDVNHG�ZLWK�UHVSRQGLQJ�WR�convergence and facilitating working across creative industries sectors and beyond.

The Trade Networks are an essential and LQQRYDWLYH�SDUW�RI�+,(·V�RIIHU��$�GLIIHUHQW�GHYHORSPHQWDO�DSSURDFK�LV�UHTXLUHG�IRU�SRWHQWLDO�KLJK�JURZWK�VXE�VHFWRUV��VWLPXODWLQJ�LQYHVWPHQW��VSHFLÀFDOO\�LQZDUG�LQYHVWPHQW�DQG�PRUH�ORFDO�LQYHVWPHQW�QHWZRUNV��DQG�EXLOGLQJ�DQG�PD[LPL]LQJ�LQGXVWU\�OLQNV�ZLWK�the region.

OBJECTIVE:�,PSURYH�DFFHVV�WR�ÀQDQFH

RATIONALE: Creative entrepreneurs need VXSSRUW�LQ�GHYHORSLQJ�WKH�VNLOOV�DQG�ÀQDQFLDO�WRROV�WKDW�DOORZ�WKHP�WR�DFFHVV�ÀQDQFH�DQG�LQYHVWRUV��)LQDQFH�DQG�LQYHVWRUV�FDQ�FRPH�IURP�WUDGLWLRQDO�URXWHV��DOWKRXJK�WKLV�FDQ�EH�SUREOHPDWLF�EHFDXVH�RI�D�IDLOXUH�RQ�WKH�SDUW�RI�WUDGLWLRQDO�OHQGHUV�WR�FRPSUHKHQG�the nature of risk in the creative industries. &RQVHTXHQWO\�PHFKDQLVPV�OLNH�DQJHO�LQYHVWPHQW�DQG�FURZG�IXQGLQJ�QHHG�WR�EH�developed, as these have proven to be particularly useful for creative businesses VHHNLQJ�LQYHVWPHQW�

OBJECTIVE: Develop public-private partnerships

RATIONALE: New public-private sector partnerships are required to develop new FRPPHUFLDO�RSSRUWXQLWLHV�DQG�WHFKQRORJ\�PXVW�EH�EHWWHU�OHYHUDJHG�DV�D�WRRO�WR�VXSSRUW�FUHDWLYH�EXVLQHVV�GHYHORSPHQW�

OBJECTIVE: Measure success

RATIONALE: $�QHZ�DSSURDFK�WR�PHDVXULQJ�and understanding growth is required. ,QWHUYHQWLRQV�QHHG�WR�UHÁHFW�WKH�IDFW�WKDW��LQ�this sector, value is created by one of three PHFKDQLVPV��H[SORLWLQJ�LQWHOOHFWXDO�SURSHUW\�ULJKWV��H[SORLWLQJ�UHSXWDWLRQ��RU�WKURXJK�successful collaboration. In all three cases business size and scaleability are not critical WR�SURÀWDELOLW\�DQG�YDOXH�FUHDWLRQ��

The nature of the creative industries is WKDW�UHDO�RSSRUWXQLWLHV�DQG�SURÀWV�DUH�UHDOLVHG�DW�WKH�PDUJLQV��&RQVHTXHQWO\��DVVHVVPHQW�EDVHG�RQ�HPSOR\HH�QXPEHUV��turnover and GVA will fail to reveal genuine JURZWK�SRWHQWLDO��:H�UHFRPPHQG�WKDW�JURZWK�SRWHQWLDO�LV�UDWKHU�VHHQ�LQ�WHUPV�RI�SURÀWDELOLW\��DQG�WKDW�RWKHU�IDFWRUV�DUH�WDNHQ�LQWR�DFFRXQW��VXFK�DV�FDVK�ÁRZ��UHWXUQ�RQ�LQYHVWPHQW��RU�WKH�UROH�DQ�LQGLYLGXDO�RU�EXVLQHVV�SOD\V�LQ�WKH�ZLGHU�FRPPXQLW\�

2QFH�QHZ�PHWULFV�KDYH�EHHQ�GHYHORSHG��IXUWKHU�ORFDO�PDSSLQJ�ZLOO�EH�UHTXLUHG�WR�identify the creative entrepreneurs and creative businesses that currently sit outwith WKH�VXSSRUW�PHFKDQLVPV�DQG��ZLWK�H[LVWLQJ�client businesses of the Trade Networks, $FFRXQW�0DQDJHPHQW�DQG�RWKHU�VXSSRUW�V\VWHPV��WR�FUHDWH�D�EDVH�OLQH�IURP�ZKLFK�WR�PHDVXUH�DQG�HYDOXDWH�WKH�LPSDFW�RI�interventions.

AIM: To leverage more from existing assets and activities, to ensure the most appropriate support for creative businesses is provided across the region and to ensure that HIE sees an appropriate return on its investment.

OBJECTIVE:�6WUHQJWKHQ�DQG�H[SDQG�H[LVWLQJ�PHFKDQLVPV

RATIONALE: 7KH�UROH�RI�;321257+�DQG�WKH�7UDGH�1HWZRUNV�PXVW�EH�VWUHQJWKHQHG��FRQWLQXHG�DQG�H[SDQGHG��

*RLQJ�IRUZDUG��;321257+�ZLOO�EH�WKH�ÁDJVKLS�HYHQW��VKRZFDVLQJ�WDOHQW��IDFLOLWDWLQJ�QHWZRUNLQJ�DQG�EXVLQHVV��DQG�H[WHQGLQJ�WKH�GHEDWH��,W�PXVW�UHPDLQ�EXVLQHVV�IRFXVHG�DQG��DW�WKH�VDPH�WLPH��QHHGV�WR�SURYLGH�JUHDWHU�EDODQFH�LQ�LWV�UHÁHFWLRQ�RI�VXE�VHFWRUV��DQG�LQ�fostering collaboration and an understanding RI�FRQYHUJHQFH�DQG�QHZ�EXVLQHVV�PRGHOV��,W�PXVW�DOVR�EHFRPH�WKH�´JR�WRµ�FUHDWLYH�industries event in Europe.

2ZQHUVKLS�RI�;321257+�VKRXOG��LQ�WKH�PHGLXP�WHUP��UHPDLQ�YHVWHG�LQ�+,(�WKRXJK�we envisage that as part of this Strategy, steps should be taken to secure its long WHUP�IXWXUH�DV�DQ�RUJDQLVDWLRQ�WKDW�DFWV�independently of HIE but responds to and is a SDUWQHU�LQ�+,(·V�VWUDWHJ\�IRU�WKH�GHYHORSPHQW�RI�WKH�UHJLRQ·V�FUHDWLYH�HFRQRP\�

OBJECTIVE: Build knowledge within HIE

RATIONALE: Understanding of the creative LQGXVWULHV��ZKDW�PDNHV�WKHP�GLIIHUHQW�DQG�necessitates particular approaches, needs WR�EH�PDLQVWUHDPHG�ZLWKLQ�+,(��:KLOVW�responsibility for delivering the Strategy VKRXOG�EH�YHVWHG�LQ�RQH�WHDP��WKDW�WHDP�will need to work closely with colleagues across the organisation to ensure that the Vision is realised.

:KLOVW�WKH�H[SHUWLVH�RI�WKRVH�LQYROYHG�LQ�WKH�Trade Networks is recognised by participating creative businesses, the knowledge DQG�H[SHULHQFH�RI�+,(�VWDII�LV�SHUFHLYHG�to be less consistent, particularly as it pertains to creative enterprise and creative entrepreneurship.

OBJECTIVE:�,QWHJUDWH�H[LVWLQJ�EXVLQHVV�VXSSRUW�PHFKDQLVPV

RATIONALE: 6WURQJHU�FRPPXQLFDWLRQ��DQG�a greater unity of purpose and integration between the Trade Network and account PDQDJPHQW�PXVW�EH�DFKLHYHG��7KH�H[SHUW�knowledge of those supporting the Trade 1HWZRUNV�PXVW�EH�GUDZQ�RQ�DV�D�UHVRXUFH�ZLWKLQ�$FFRXQW�0DQDJHPHQW��7RJHWKHU�WKH\�KDYH�D�FULWLFDO�UROH�WR�SOD\�LQ�WKH�GHYHORSPHQW�of DISC creative businesses.

Every creative business in Account 0DQDJHPHQW�VKRXOG�EH�SDUW�RI�WKH�UHOHYDQW�Trade Network and the Trade Networks VKRXOG�EH�PRUH�FORVHO\�LQWHJUDWHG�ZLWK�$FFRXQW�0DQDJHPHQW�DQG�RWKHU�+,(�business support products, to facilitate NQRZOHGJH�H[FKDQJH�EHWZHHQ�WKRVH�involved.

46

OBJECTIVE: Develop a cross-sector approach

RATIONALE: There is a need to recognise the role that the creative sector can play in HQVXULQJ�WKH�JUHDWHU�FRPSHWLWLYHQHVV�RI�RWKHU�JURZWK�VHFWRUV�LQ�WKH�+LJKODQGV�DQG�,VODQGV��Food and Drink, Life Sciences, Energy, %XVLQHVV�6HUYLFHV��DQG�7RXULVP��ZKLOVW�also developing another growth sub-sector regionally.

,Q�FRPPRQ�ZLWK�RWKHU�VHFWRUV��WKHUH�DUH�issues (such as succession planning) that are OLNHO\�WR�XQGHUPLQH�WKH�ORQJ�WHUP�YLDELOLW\�RI�VRPH�RI�WKH�EXVLQHVVHV�ZLWKLQ�LW��7KH�QHHGV�of the sector should be considered alongside the needs of other sectors, in such areas of cross-sector concern.

OBJECTIVE: Develop international business

RATIONALE: ([LVWLQJ�VXSSRUW�WR�GHYHORS�international business is greatly valued, and this should be continued, whilst further HPSKDVLV�ZLOO�EH�SODFHG�RQ�HQVXULQJ�businesses are ready to fully realise the potential of working internationally.

OBJECTIVE: Build the skills needed for growth

RATIONALE: There is a need to better understand the skills needs of creative businesses in the region, to ensure that the gaps that are inhibiting growth are addressed. 6WURQJHU�GLJLWDO�WHFKQRORJ\�VNLOOV�PXVW�be developed locally within the creative sector. The absence of a local, high quality PDWKHPDWLFV�RU�FRPSXWHU�VFLHQFH�IDFXOW\�QHJDWHV�WKH�UHJLRQ·V�DELOLW\�WR�EXLOG�LWV�RZQ�digital technology cluster and necessitates wider partnerships that can build both DFDGHPLF�DQG�EXVLQHVV�OLQNV�DQG�WUDQVIHU�knowledge into local creative businesses and cultural resources.

OBJECTIVE: Make better use of regional cultural assets

RATIONALE: Regional cultural assets, within both the public and private sector, ZKLFK�UHFHLYH�VXSSRUW�IURP�+,(��$Q�Lanntair, Creative Industries and Media Centre, Ironworks, Mareel, Pier, St. Magnus ,QWHUQDWLRQDO�)HVWLYDO�HWF��FDQ�GR�PRUH�WR�VXSSRUW�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�industries locally. These organisations SOD\�D�VLJQLÀFDQW�UROH�LQ�GHYHORSLQJ�ERWK�FUHDWLYH�WDOHQW�DQG�H[SRVLQJ�DXGLHQFHV�DQG�DUWLVWV�WR�QHZ�WUHQGV��DQG�LQ�VRPH�cases already support local creative businesses in developing local audiences DQG�ORFDO�PDUNHWV��.QRZOHGJH�VKRXOG�EH�

developed and good practice (e.g. the <RXWK�(PSOR\PHQW�3URJUDPPH�WKDW�KDV�been developed with Ironworks) shared across these institutions. The provision of appropriate and sustained support for WKH�VXFFHVVIXO�GHYHORSPHQW�RI�ORFDO�',6&�creative business, particularly where this facilitates collaborations across sub-sectors, should be a factor that is considered when FRQWHPSODWLQJ�WKH�DOORFDWLRQ�RI�IXWXUH�HIE funding.

The presence of BBC Alba in the region presents key opportunities for local content SURGXFWLRQ��:LWK�LWV�FRPPLVVLRQLQJ�EXGJHW�LW�FDQ�EH�D�VLJQLÀFDQW�WRRO�LQ�VWLPXODWLQJ�ORFDO�content production. However, there is a danger that an over reliance on this funding LQKLELWV�FRPPHUFLDO�LQVWLQFWV��+,(�QHHGV�to develop a new strategic dialogue with the BBC, MG Alba and other investors in FRQWHQW�WKDW�ORRNV�DW�KRZ�ZLGHU�FRPPHUFLDO�opportunity and stability can be engendered without creating dependency.

OBJECTIVE:�/HYHUDJH�PRUH�IURP� tertiary education

RATIONALE: The successful on-going GHYHORSPHQW�RI�WKH�8QLYHUVLW\�RI�WKH�Highlands and Islands (UHI) is critical for WKH�UHJLRQ·V�FUHDWLYH�HFRQRP\��+RZHYHU�UHI is a young university with a research DQG�DFDGHPLF�EDVH�WKDW�KDV�\HW�WR�GHYHORS�D�UHSXWDWLRQ�IRU�H[FHOOHQFH��&RQVHTXHQWO\�PDQ\�RI�WKH�UHJLRQ·V�\RXQJ�SHRSOH�PRYH�away to study and UHI attracts very few IRUHLJQ�VWXGHQWV��,W�LV�LPSHUDWLYH�WKDW�8+,·V�GHYHORSPHQW�EH�VXSSRUWHG��SDUWLFXODUO\�LQ�WKH�FRQWH[W�RI�LWV�UHVSRQVH�WR�WKH�FUHDWLYH�industries and how it can play its part in delivering this Strategy. We suggest that UHI should be encouraged to develop a teaching and research base focused on understanding WKH�FUHDWLYH�HFRQRP\�LQ�WKH�FRQWH[W�RI�WKH�HFRQRPLF�GHYHORSPHQW�RI�UHPRWH��UXUDO�regions through the creative industries, to FRPSOHPHQW�LWV�HVWDEOLVKHG�SURJUDPPHV�DURXQG�PXVLF�DQG�RWKHU�VXE�VHFWRUV��+,(�FRXOG�LPPHGLDWHO\�DGYDQFH�WKLV�E\�VXSSRUWLQJ�D�SURJUDPPH�RI�9LVLWLQJ�3URIHVVRUVKLSV��with this focus and aligned closely to the objectives of this Strategy.

Beyond the relationship with UHI, the knowledge, teaching and research FDSDELOLWLHV�RI�RWKHU�DFDGHPLF�LQVWLWXWLRQV��LQ�DQG�ZLWKRXW�6FRWODQG��IRU�H[DPSOH�*ODVJRZ�6FKRRO�RI�$UW��PXVW�DOVR�EH�KDUQHVVHG�WR�GHOLYHU�WR�WKH�6WUDWHJ\��SDUWLFXODUO\�LQ�WHUPV�of building local skills, creative talent and creative entrepreneurship and to draw VWXGHQWV�LQWR�WKH�UHJLRQ�IURP�HOVHZKHUH�

2. PRIORITISING THE INTERVENTIONS

In prioritising the Interventions we have FRQVLGHUHG�D�VHULHV�RI�IDFWRUV��LQFOXGLQJ�

–� 3UREDEOH�FRVW�ZKHQ�PHDVXUHG�DJDLQVW� potential return.– Degree to which the Intervention is already � HVWDEOLVKHG�DQG�UHSUHVHQWV�D�VLJQLÀFDQW� degree of business as usual.– Need, both established and perceived. – Speed with which a return will be delivered.–� 'HJUHH�WR�ZKLFK�LW�OHYHUDJHV�H[WHUQDO� funding or has the potential to create � DQ�LQFRPH�VWUHDP�–� 'HJUHH�WR�ZKLFK�LW�ZLOO�LPSDFW�EXW�FDQ� only be achieved with HIE support.–� 'HJUHH�WR�ZKLFK�D�WKLUG�SDUW\�PXVW�OHDG� and HIE can only support.–� 7KH�GHJUHH�RI�FDXVDWLRQ�DQG�LPSDFW� on other Interventions.–� (DVH�RI�LPSOHPHQWDWLRQ�–� 7LPHIUDPH�IRU�LPSOHPHQWDWLRQ�– Ease of outsourcing delivery.–� 7LPH�FRPPLWPHQW�IRU�PDQDJHPHQW� � GHOLYHU\�E\�WKH�FHQWUDO�WHDP�

There are obviously other factors that could EH�FRQVLGHUHG�EXW�JLYHQ�WKH�9LVLRQ��$LPV�DQG�2EMHFWLYHV�ZH�UHFRPPHQG�WKDW�,QWHUYHQWLRQV�be prioritised as follows.

1 Develop New Metrics2 Internationalisation 3� JR�WR�;321257+4 Design Services Trade Network5 Digital Media6� &UHDWLYH�(FRQRP\�&KDPSLRQV7� 'LJLWDO�(QJDJHPHQW�LQ�6WUDWHJ\�'HOLYHU\8� 'HYHORS�+,(·V�FDSDFLW\9 Building local skills and capacity10 &UHDWLYH�%XVLQHVV�,QYHVWPHQW11 London Creative Industries Drop Down Centre12 Conference and research13� ��VW�FHQWXU\�FUDIWV14 Building the research base15 Content and Cultural Diversity16 Local hubs with digital tools17� ,QWHUQDWLRQDO�SODFHPHQWV18 Creative Entrepreneur awards19 Digital Inverness20 Outwith network21 Cultural venue network22 EU Creativity on the Edge

47

7KLV�$SSHQGL[�FRQWDLQV�PRUH�GHWDLOHG�LQIRUPDWLRQ�DERXW�WKH�,QWHUYHQWLRQV�SURSRVHG�E\�$6$�DV�D�PHFKDQLVP�IRU�DGYDQFLQJ�WKLV�Strategy. For each Intervention this includes D�GHVFULSWLRQ�RI�

– How the Intervention responds to the Vision.– The purpose of the Intervention.– The rationale behind the Intervention.– Proposed actions during the Strategy � �HVVHQWLDOO\�D�WLPH�OLQH�RI�DFWLYLW\��WR� ensure delivery of the Intervention.

,QWHUYHQWLRQV�DUH�HLWKHU�

– More of or a re-shaping or re-focusing � RI�DQ�H[LVWLQJ�DUHD�RI�+,(�VXSSRUW�IRU� creative businesses, or– A new area of support devised to build upon opportunities, by both building on earlier work and by breaking new ground.

$SSHQGL[�+�SURYLGHV�PRUH�LQIRUPDWLRQ�DERXW�the prioritisation of the interventions, which are listed here in alphabetical order for ease of reference.

APPENDIX I: INTERVENTIONS


CONTENTS

��VW�FHQWXU\�FUDIWV��%XLOGLQJ�ORFDO�VNLOOV�DQG�FDSDFLW\��%XLOGLQJ�WKH�UHVHDUFK�EDVH��&RQIHUHQFH�DQG�UHVHDUFK�SURJUDPPH5. Content and Cultural Diversity��&UHDWLYH�EXVLQHVV�LQYHVWPHQW�VXSSRUW��&UHDWLYH�(FRQRP\�&KDPSLRQV��&UHDWLYH�(QWUHSUHQHXUVKLS�DZDUGV��&XOWXUDO�9HQXHV�QHWZRUN��'HVLJQ�6HUYLFHV�1HWZRUN��'HYHORS�+,(·V�FDSDFLW\��'HYHORS�1HZ�0HWULFV��'LJLWDO�(QJDJHPHQW�LQ�6WUDWHJ\��'LJLWDO�,QYHUQHVV��'LJLWDO�0HGLD�'HYHORSPHQW�6XSSRUW��(8�&UHDWLYLW\�RQ�WKH�(GJH��JR�WR�;321257+��,QWHUQDWLRQDO�3ODFHPHQWV��,QWHUQDWLRQDOLVDWLRQ��/RFDO�KXEV�ZLWK�'LJLWDO�7RROV��/RQGRQ�'URS�'RZQ�&HQWUH��2XWZLWK�QHWZRUN

48

49

Delivers to the Vision by supporting the GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV� in the crafts sub-sector.

PURPOSE

7KLV�QHZ�SURJUDPPH�ZLOO�GHYLVH�QHZ�ZD\V�WR�use technology to enhance the operation of businesses in the crafts sector, challenging H[LVWLQJ�EXVLQHVV�PRGHOV�E\�LQWHUURJDWLQJ�the processes of production (including the creative process), distribution and FRQVXPSWLRQ�RI�FUDIWV��

RATIONALE

Technology is changing the ways in ZKLFK�FRQVXPHUV�YLHZ�GHVLJQ�DQG�FUDIWV�SURGXFWV��IRU�H[DPSOH�GLJLWDO�SULQWLQJ�DOORZV�personalised designs to be printed in a UDQJH�RI�IRUPV��HVVHQWLDOO\�DOORZLQJ�DQ\ERG\�WR�EHFRPH�D�GHVLJQHU�RU�FUDIWV�SHUVRQ��$V�it has done in other sectors this presents VLJQLÀFDQW�FKDOOHQJHV�WR�,3�SURWHFWLRQ�DQG�FXUUHQW�EXVLQHVV�PRGHOV��,QHYLWDEO\��WKLV�ZLOO�PDNH�PDQ\�PDNHUV�ZDU\�RI��DQG�SHUKDSV�hostile, to technology-driven change. And yet these changes are inevitable and the crafts sector has to adapt to this new era if it is to be sustained.

This project will look at how technology can EH�KDUQHVVHG�WR�WKH�EHQHÀW�RI�KLJKO\�VNLOOHG�crafts people and designers by opening up QHZ�PDUNHWV��FUHDWLQJ�QHZ�UHODWLRQVKLSV�ZLWK�FXVWRPHUV��DQG�E\�DUWLFXODWLQJ�DQG�OHYHUDJLQJ�the value of provenance in new ways.

OUTCOMES

1.��1HZ�',6&�EXVLQHVV�PRGHOV�HPHUJH� � IRU�ORFDO�FUDIWV�PDNHUV�WKDW�VXVWDLQ�WKH� � UHVXUJHQFH�LQ�ORFDO�FUDIW�PDNLQJ�DQG�EXLOG� � QHZ�PDUNHWLQJ�DQG�EXVLQHVV�VNLOOV�ZLWKLQ� the crafts sector. 2.��1HZ�KLJK�YDOXH�PDUNHWV�IRU�ORFDO�FUDIWV�DUH� � LGHQWLÀHG��VXSSRUWLQJ�WKH�GHYHORSPHQW� � RI�QHZ�²�WHFKQRORJ\�HQDEOHG�²�KLJK�JURZWK� crafts businesses within the region.3. Innovative new skills and tertiary education provision is developed within the region.4. The Highlands and Islands reputation both as a centre of innovative crafts � GHYHORSPHQW�DQG�DV�D�JOREDO�FHQWUH� for novel interventions in support of the � FUHDWLYH�HFRQRP\�LQ�UHPRWH��UXUDO�UHJLRQV� is enhanced.

NEW INTERVENTION: 21ST CENTURY CRAFTS


PROPOSED ACTIVITIES

1. Preparation: Detailed dialogue with the TSB is developed. Local partners, including DFDGHPLF�SDUWQHUV��UHFRJQLVLQJ�WKH�business focus of this intervention), are LGHQWLÀHG��+,(�FRPPLWV�UHVRXUFHV�WR�WKH�SURMHFW·V�GHYHORSPHQW�

2. Consultation: Consultation with the crafts sub-sector, capturing their ideas, concerns and EXLOGLQJ�WKHP�LQWR�WKH�SDUWQHUVKLS�

3. Bid development: %LG�GHYHORSHG�IRU�VXEPLVVLRQ�WR�76%� for project funding.

4. Bid submission %LG�VXEPLWWHG�WR�,QQRYDWH�8.�

5. Project launch 3URMHFW�IRUPDOO\�ODXQFKHG�DW�;321257+��

6. Project delivery Project delivered over three years.

50

'HOLYHUV�WR�WKH�9LVLRQ�E\�OHYHUDJLQJ�PRUH�IURP�H[LVWLQJ�+,(�DVVHWV�DQG�VXSSRUWLQJ�WKH�GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV�across the creative industries.

PURPOSE

To grow the skills base and capacity in the region, thereby providing creative businesses ZLWK�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�WKH\�FDQ�develop and grow.

RATIONALE

Ensuring that the region has the right VNLOOV�VHW�WR�XQGHUSLQ�WKH�GHYHORSPHQW�RI�WKH�UHJLRQ·V�',6&�FUHDWLYH�EXVLQHVVHV�LV�HVVHQWLDO��:LWKRXW�WKLV�LW�ZLOO�EH�LPSRVVLEOH�to either build capacity or target new growth DUHDV�LQ�WKH�FUHDWLYH�HFRQRP\��

It is apparent that traditional creative skills �SDUWLFXODUO\�LQ�SHUIRUPDQFH��PDNLQJ�DQG�writing) are strong in the region and there are SRFNHWV�RI�H[FHOOHQFH�LQ�RWKHU�FUHDWLYH�DQG�technical skills, including the use of digital WHFKQRORJ\��$W�WKH�VDPH�WLPH�EXVLQHVV�VNLOOV�within the creative sector are often weak. All UHTXLUH�RQ�JRLQJ�VXSSRUW�LQ�WKHLU�GHYHORSPHQW�but this is inhibited by the absence of a regional picture of skills. Consequently UHJLRQDOO\�VNLOOV�PXVW�EH�PDSSHG�DQG�SRFNHWV�RI�H[FHOOHQFH�LGHQWLÀHG��

$W�WKH�VDPH�WLPH��WKH�VNLOOV�QHHGV�RI�',6&�FUHDWLYH�EXVLQHVVHV�PXVW�DOVR�EH�PDSSHG�ERWK�LQ�WHUPV�RI�FXUUHQW�DQG�IXWXUH�QHHGV��Tertiary education institutions and industry LWVHOI�PXVW�EH�WDVNHG�ZLWK�DQG�VXSSRUWHG�LQ�delivering the necessary training, so that the highly skilled workforce needed by the sector can be developed.

OUTCOMES

1.��7KURXJK�PDSSLQJ��D�FOHDUHU�SLFWXUH�RI� regional skills capacities and needs is � GHYHORSHG��ZKLFK�FDQ�EHWWHU�LQIRUP� � VWUDWHJLF�LQYHVWPHQW�GHFLVLRQV�DQG� support growth.2. Creative businesses are able to grow, � SURYLGLQJ�QHZ�HPSOR\PHQW�RSSRUWXQLWLHV� in the region, allowing young people to � UHPDLQ�LQ�RU�UHWXUQ�WR�WKH�UHJLRQ�3.��*UHDWHU�FRPSHWLWLYHQHVV�LQ�DWWUDFWLQJ� � LQZDUG�LQYHVWPHQW�DQG�VXFFHVVIXO�FUHDWLYH� businesses to relocate into the region.

INTERVENTION: BUILDING LOCAL SKILLS AND CAPACITY


PROPOSED ACTIVITIES

1. Re-commission 7KH�7UDGH�1HWZRUNV�PXVW�EH� UH�FRPPLVVLRQHG�WR�UHÁHFW�WKLV�6WUDWHJ\��7KLV�VKRXOG�EH�GRQH�WR�HQVXUH�ORQJ�WHUP�delivery needs and objectives, SDUWLFXODUO\�LQ�WHUPV�RI�EXVLQHVV�VNLOOV�GHYHORSPHQW��

��$XGLW�¶VNLOOV�QHHGV·�In partnerships with SDS, undertake D�¶VNLOOV�QHHGV·�DXGLW�DPRQJVW�UHJLRQDO�FUHDWLYH�EXVLQHVVHV�WR�LGHQWLI\�LPPHGLDWH�VNLOOV�JDSV�DQG�H[SHFWHG�IXWXUH�UHTXLUHPHQWV��&RQFXUUHQWO\��LGHQWLI\�WKH�skills gaps that are inhibiting relocation.

3. Skills audit In partnership with SDS, undertake a VNLOOV�DXGLW�DFURVV�WKH�UHJLRQ��)URP�WKLV��and working with the Trade Networks, develop an approach that better IDFLOLWDWHV�PDWFKLQJ�VNLOOV�WR�EXVLQHVV�QHHGV��UHFRJQLVLQJ�WKH�LPSRUWDQFH�RI�ÁH[LELOLW\�in this process.

4. New interventions In partnership with SDS, creative EXVLQHVVHV��HGXFDWLRQ�DQG�FRPPXQLW\�institutions, develop new interventions to build the needed skills and plug gaps.

5. Evaluation Continue to evaluate interventions to ensure that they are delivering to business needs and supporting both EXVLQHVV�GHYHORSPHQW�DQG�JURZWK�

51

'HOLYHUV�WR�WKH�9LVLRQ�E\�OHYHUDJLQJ�PRUH�IURP�H[LVWLQJ�+,(�DVVHWV��E\�HQKDQFLQJ�WKH�UHJLRQ·V�UHSXWDWLRQ�DV�D�SLRQHHU�LQ�GHYHORSLQJ�WKH�FUHDWLYH�HFRQRP\�LQ�UHPRWH��UXUDO�UHJLRQV��DQG�E\�VXSSRUWLQJ�WKH�GHYHORSPHQW�of DISC creative businesses.

PURPOSE

To build the local research and knowledge base around the creative industries, thereby ERWK�IDFLOLWDWLQJ�DQG�VXSSRUWLQJ�WKH�PRUH�HIIHFWLYH�GHYHORSPHQW�RI�WKH�FUHDWLYH�LQGXVWULHV�LQ�WKLV�DQG�RWKHU�UHPRWH��rural regions.

RATIONALE

,QWHUQDWLRQDOO\��DFDGHPLF�UHVHDUFK�LQWR�WKH�FUHDWLYH�LQGXVWULHV�RI�UHPRWH��UXUDO�UHJLRQV�LV�OLPLWHG��DQG�\HW�WKHVH�UHJLRQV�DUH�RIWHQ�culturally diverse and their creative industries RIIHU�JUHDW�SRWHQWLDO�IURP�ZKLFK�FRPPHUFLDO�value could be leveraged. Critical thinking DQG�DFDGHPLF�LQYHVWLJDWLRQ�RI�WKH�FUHDWLYH�HFRQRP\�LV�LPSHUDWLYH�LI�SROLFLHV�DQG�interventions are to be better targeted. ,W�LV�WKH�FRUROODU\�WR�WKH�GHYHORSPHQW�RI�QHZ�PHWULFV�

The University of the Highlands and Islands (UHI) is a relatively new university, and its UHFRUG�DV�D�UHVHDUFK�LQVWLWXWLRQ�LV�OLPLWHG��Other universities with a base in the region, like Glasgow School of Art (GSA), have a stronger research and creative industries UHFRUG��$OO�DUH�VLJQLÀFDQW�DVVHWV�IRU�WKH�region. By working with the tertiary education VHFWRU��LWV�UHVHDUFK�EDVH�FDQ�EH�H[WHQGHG�and strengthened, in ways that support HFRQRPLF�GHYHORSPHQW��DQG�LWV�LQWHUQDWLRQDO�reputation enhanced.

OUTCOMES

1.��5HJLRQDO�UHVHDUFK�EDVH��LQ�DQ�HPHUJLQJ� � DQG�JOREDOO\�LPSRUWDQW�DUHD�RI� investigation, is developed, supporting � ERWK�WKLV�6WUDWHJ\·V�GHOLYHU\�DQG�IXWXUH� � VWUDWHJLF�GHYHORSPHQW�2. Better interventions and better � SROLF\�PDNLQJ�3.��7KH�UHJLRQ·V�LQWHUQDWLRQDO�UHSXWDWLRQ� as a centre of the creative industries is � VWUHQJWKHQHG�DQG�SURPRWHG��4. Young people stay in or relocate to the � UHJLRQ��UHÁHFWLQJ�JURZLQJ�RSSRUWXQLWLHV� for research and work in the creative industries.

INTERVENTION: BUILDING THE RESEARCH BASE


PROPOSED ACTIVITIES

1. Review partnerships 5HYLHZ�SDUWQHUVKLSV�ZLWK�DFDGHPLF�institutions against the Strategy. How can they better respond to the research needs, in ways that are not purely sub sector or culturally based, whilst also building their own reputations as UHVHDUFK�LQVWLWXWLRQV"�

2. Develop new partnerships Establish new partnerships with DFDGHPLF�LQVWLWXWLRQV��)DFLOLWDWH�partnerships with creative businesses WKDW�FDQ�ERWK�HQKDQFH�WKHLU�SHUIRUPDQFH�DQG�IXUWKHU�LQWHUURJDWH�WKHLU�PRGXV�operandi.

3. Commission &RPPLVVLRQ�QHZ�UHVHDUFK�LQ�IXUWKHUDQFH�of the Strategy, and (to enhance capacity) encourage partnerships in that research between regional universities and the private sector.

4. Visiting Professors 6XSSRUW�D�SURJUDPPH�RI�9LVLWLQJ�Professorships into the region (aligned ZLWK�&UHDWLYH�(FRQRP\�&KDPSLRQV��WR�EULQJ�PRUH�LQWHUQDWLRQDO�LQGXVWU\�DQG�DFDGHPLF�H[SHULHQFH�LQWR�WKH�UHJLRQ�

5. Evaluate Continue to evaluate interventions to ensure that they are delivering to business needs, supporting both EXVLQHVV�GHYHORSPHQW�DQG�JURZWK��DQG�HQKDQFLQJ�WKH�UHJLRQ·V�UHSXWDWLRQ�DV�D�SODFH�WKDW�VXSSRUWV�DQG�YDOXHV�DFDGHPLF�research.

52

Delivers to the Vision by enhancing the UHJLRQ·V�UHSXWDWLRQ�DV�D�SLRQHHU�LQ�GHYHORSLQJ�WKH�FUHDWLYH�HFRQRP\�LQ�UHPRWH��UXUDO�UHJLRQV�DQG�E\�VXSSRUWLQJ�WKH�GHYHORSPHQW�RI�',6&�creative businesses across the creative industries.

PURPOSE

An international biennial conference, with corresponding research, that HQJDJHV�HQWUHSUHQHXUV��DFDGHPLFV�DQG�FRPPHQWDWRUV��LQWHUURJDWHV�XQGHUVWDQGLQJ�RI�WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�LQ�UHPRWH��UXUDO�UHJLRQV�DQG�SRVLWLRQV�+,(�DQG�its partners as leading this global dialogue.

RATIONALE

7R�GDWH��PRVW�UHVHDUFK�DQG�LQWHUQDWLRQDO�discourse has focused on developing the FUHDWLYH�HFRQRP\�LQ�XUEDQ�HQYLURQPHQWV�RU�RQ�VRFLDO�GHWHUPLQDQWV��UDWKHU�WKDQ�FRPPHUFLDO�GULYHUV��7KH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\�RI�UHPRWH��UXUDO�UHJLRQV��LQ�FRPPHUFLDOO\�VXFFHVVIXO�WHUPV��LV�FULWLFDO�QRW�MXVW�WR�+,(�EXW�WR�PDQ\�VLPLODU�DJHQFLHV�DQG�JRYHUQPHQWV�LQ�RWKHU�SDUWV�RI�WKH�ZRUOG�and yet no regular international conference is convened to discuss this topic. More research is crucial if interventions are to be developed, LQWHUURJDWHG�DQG�UHÀQHG�WR�VXSSRUW�WKH�GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV�DQG�JURZWK�LQ�WKH�UHJLRQ·V�FUHDWLYH�HFRQRP\��This research needs to be based in the UHDOLWLHV�RI�GDLO\�EXVLQHVV�DFWLYLW\��PDNLQJ�WKH�LQYROYHPHQW�RI�FUHDWLYH�HQWUHSUHQHXUV�FULWLFDO�to the success of the intervention.

HIE has the opportunity to develop partnerships that will support a biennial international conference being convened in WKH�UHJLRQ��ZKLFK�ZLOO�DGYDQFH�WKH�HPHUJHQFH�RI�WKH�FUHDWLYH�LQGXVWULHV�DV�D�PDMRU�IDFWRU�LQ�UHJLRQDO�HFRQRPLF�JURZWK�

OUTCOMES

1.� 1HZ�DSSURDFKHV�WKDW�UHÁHFW�WKH�QHHGV� � RI�UHPRWH��UXUDO�UHJLRQV�ZLOO�EH�EHWWHU� � LQWHUURJDWHG�DQG�EHFRPH�PRUH�HIIHFWLYH�2.��7KH�UHJLRQ·V�SURÀOH�DV�D�FUHDWLYH�HFRQRP\� will be enhanced and it will be seen as � WKH�SUHHPLQHQW�HPHUJLQJ�FHQWUH�LQ�D� � UHPRWH��UXUDO�UHJLRQ�3. More successful creative businesses � ZLOO�HPHUJH�ZLWKLQ�WKH�UHJLRQ�

NEW INTERVENTION: CONFERENCE AND RESEARCH PROGRAMME


PROPOSED ACTIVITIES

1. Feasibility &RPPLVVLRQ�IHDVLELOLW\�VWXG\�WKDW�ZLOO��• Identify and engage potential � SDUWQHUV��DFDGHPLF�LQVWLWXWLRQV�� British Council, Creative Scotland, NESTA, SDI, UKTI, UNCTAD, UNESCO, WIPO etc..• Address logistical issues.�� 5HFRPPHQG�FULWHULD�IRU�SDUWLFLSDWLRQ�� and budget for event.

2. Commission curator&RPPLVVLRQ�5HVHDUFK�&XUDWRU�Conference Director who will, working ZLWK�D�PDQDJLQJ�ERDUG��GHYHORS�FRQWHQW�DQG�FRPPLVVLRQ�UHVHDUFK��

3. Research period Research undertaken in accordance ZLWK�7HUPV�RI�5HIHUHQFH��3XEOLVKHG�LQ��4��

4. Conference organisation /RJLVWLFV�PDQDJHG��0DUNHWLQJ��9HQXH��speakers and participants secured.

5. Delivery Conference takes place.

6. Evaluation Conference and research process HYDOXDWHG��5HFRPPHQGDWLRQV�IRU�UH�FRPPLVVLRQLQJ�PDGH�

7. XPONORTH Feedback on research and FRQIHUHQFH�DW�JR1257+��

8. Re-commission &RPPLVVLRQ�5HVHDUFK�&XUDWRU�Conference Director. Delivery LQ��4��

9. Evaluate

53

Delivers to the Vision by supporting the GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV�LQ�WKH�VFUHHQ��DQLPDWLRQ��ÀOP��WHOHYLVLRQ�HWF��sub-sector.

PURPOSE

'LYHUVLI\�WKH�PDUNHW�IRU�RULJLQDO�VFUHHQ�FRQWHQW�IURP�WKH�UHJLRQ�E\�FUHDWLQJ�D�FRPPLVVLRQLQJ�IXQG�WKDW�ZLOO�UHVSRQG�WR�QHZ�SDUWQHUVKLSV�ZLWK�EURDGFDVWHUV�DQG�SODWIRUPV��and new cross-sector collaborations locally, nationally and internationally.

RATIONALE

+,(�KDV�PDGH�D�VLJQLÀFDQW�LQYHVWPHQW�LQ�WKH�GHYHORSPHQW�RI�%%&�$OED�DQG�*DHOLF�language production in the region, resulting in FRPPLVVLRQLQJ�EXGJHWV�WKDW�KDYH�IDFLOLWDWHG�the growth of independent production houses locally. However, these production KRXVHV�KDYH�D�SURSHQVLW\�WR�EHFRPH�UHOLDQW�RQ�WKHVH�FRPPLVVLRQLQJ�EXGJHWV��ZKLFK�in turn inhibits their capacity to innovate, invest and grow. Consequently, there is a QHHG�WR�VWLPXODWH�QHZ�SDUWQHUVKLSV�DQG�collaborations around the production of local content, allowing Gaelic-language content WR�ÀQG�QHZ�DXGLHQFHV��WKHUHE\�SURPRWLQJ�cultural diversity) and broaden the portfolio of FRQWHQW�E\�VWLPXODWLQJ�PRUH�6FRWWLVK��8.�DQG�LQWHUQDWLRQDO�FROODERUDWLRQV�DQG�PRUH�(QJOLVK�language production.

$W�WKH�VDPH�WLPH��WKHUH�LV�D�QHHG�WR�VWLPXODWH�the crossover, within the region, between the different sub-sectors of the creative LQGXVWULHV��UHÁHFWLQJ�WKH�LPSRUWDQFH�RI�FRQYHUJHQFH�DQG�UHPHPEHULQJ�WKDW�UHDO�RSSRUWXQLW\�DQG�SURÀWV�DUH�RIWHQ�IRXQG�LQ�WKH�PDUJLQV��/HYHUDJLQJ�UHWXUQ�LQ�WKLV�ZD\�ZLOO�EH�D�VLJQLÀFDQW�IDFWRU�LQ�HQVXULQJ�EXVLQHVV�FRPSHWLWLYHQHVV�DQG�VXVWDLQDELOLW\�

OUTCOMES

1. More high quality screen content being produced locally, through stronger and � PRUH�GLYHUVH�DQG�LQQRYDWLYH�SDUWQHUVKLSV� that facilitate access to bigger audiences.2.��0RUH�VXVWDLQDEOH�EXVLQHVVHV��H[LVWLQJ� � SURGXFWLRQ�KRXVHV�KDYH�D�PRUH�GLYHUVH� � FRPPLVVLRQLQJ�EDVH��QHZ�SURGXFWLRQ� � KRXVHV�GHYHORS�LQ�WKH�FRQWH[W�RI�WKLV� wider base.3.��,QZDUG�LQYHVWPHQW�LQWR�WKH�ORFDO�VFUHHQ� � FRQWHQW�VHFWRU��UHÁHFWLQJ�WKH�TXDOLW\�RI� productions, level of skills and the innovative and international nature of production.

NEW INTERVENTION: CONTENT AND CULTURAL DIVERSITY


PROPOSED ACTIVITIES

1. Convene Convene an industry steering group, tied into the Trade Networks, that is IXWXUH�IRFXVHG�DQG�UHÁHFWV�FXOWXUDO�diversity within the region and the potential of convergence, to oversee WKH�GHYHORSPHQW�RI�D�SLORW�SURJUDPPH�

2. Research &RPPLVVLRQ�UHVHDUFK�LQWR�KRZ�WKH�3URJUDPPH�ZRXOG�RSHUDWH��WKDW�ZLOO�DOVR�seek to build the evidence-base for new SDUWQHUVKLSV��WKDW��XQGHUSLQ�PRUH�KLJK�quality production regionally and access WR�QHZ�EURDGFDVW�SODWIRUPV��

3. Establish and resource Allocate resources to establish a new SLORW�IRU�WKH�FRPPLVVLRQLQJ�IXQG��PDUNHW�WKH�VXSSRUW�SURJUDPPH�DQG�D�UROOLQJ�DSSOLFDWLRQ�SURFHVV�IRU��

4. Delivery ,QLWLDO�DOORFDWLRQV�IURP�IXQG�IRU��DOORFDWHG�DQG�RQ�JRLQJ�PDQDJHPHQW�DQG�HYDOXDWLRQ�EHJLQV��Application process reviewed.

5. Review Undertake a review of the pilotSURJUDPPH��ZLWK�D�YLHZ�WR�QXDQFLQJ�WKH�SURJUDPPH�DQG�FRPPLVVLRQLQJ�D�QHZ�IXQGLQJ�URXQG�IRU��

54

Delivers to the Vision by supporting the GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV�across the creative industries.

PURPOSE

$�QHZ�FUHDWLYH�EXVLQHVV�LQYHVWPHQW�IXQG�that will provide advice and support and appropriate funding. This will include VSHFLÀF�LQLWLDWLYHV�WKDW�WDUJHW�ORFDO�LQYHVWRUV�DQG�WKH�XVH�RI�VRFLDO�PHGLD�WR�OHYHUDJH�crowd funding.

RATIONALE

Access to funding is a particular issue for every creative business, at every point in its GHYHORSPHQW�SURFHVV��,W�LV�RIWHQ�WKH�ELJJHVW�EDUULHU�WR�JURZWK�DQG�GHYHORSPHQW��7KH�QDWXUH�RI�FUHDWLYH�EXVLQHVVHV�PHDQV�WKDW�assets are often intangible, and securing ÀQDQFH�FRQVHTXHQWO\�QHFHVVLWDWHV�WKH�XVH�of personal assets as collateral. This both LQKLELWV�PHDVXUHG�ULVN�WDNLQJ�DQG�SURORQJV�a subsidy-seeking approach, which in turn serve to inhibit growth-orientated business strategies.

Breaking this cycle by supporting new DSSURDFKHV�WRZDUGV�LQYHVWPHQW�LV�FULWLFDO�LI�',6&�FUHDWLYH�EXVLQHVVHV�DUH�WR�HPHUJH�LQ�WKH�UHJLRQ��7KLV�LQWHUYHQWLRQ�HQYLVDJHV�

– One-to-one advice, workshops and other � FOLQLFV�WR�VXSSRUW�D�PRUH�LQYHVWPHQW oriented sector and build understanding of how investors think.

–� $Q�DIIRUGDEOH�PLFUR�ORDQ�SURJUDPPH�� ZKHUH�VRPH�RI�WKH�ULVN�UHODWHG�FRVW�RI� borrowing (e.g. one-to-one business advice/entrepreneur support) is carried by HIE.– Support for crowd funding proposals, e.g. by enhancing the offer in ways that � WKH�FUHDWLYH�EXVLQHVV�ZRXOG�ÀQG�GLIÀFXOW�–� $�FUHDWLYH�EXVLQHVV�LQYHVWPHQW� � FRPSHWLWLRQ��ZLWK�1(67$�76%��WKDW� supports innovation and research, � SDUWLFXODUO\�DPRQJVW�PLFUR�DQG�VPDOO� creative businesses. – Support for initiatives that build local angel investor networks.

OUTCOMES

1.� 0RUH�LQYHVWPHQW�IULHQGO\�VHFWRU�ZLWK� � PRUH�VXFFHVVIXO�LQYHVWPHQW�SURSRVDOV�2. Businesses grow through successful research and innovation.3. Local angel investor networks begin � WR�HPHUJH�

NEW INTERVENTION: CREATIVE BUSINESS INVESTMENT SUPPORT


PROPOSED ACTIVITIES

1. Feasibility &RPPLVVLRQ�IHDVLELOLW\�VWXG\�WKDW�ZLOO��

– Further assess need and barriers to lending.– Address logistical issues.– 6XJJHVW�VWUXFWXUHV�IRU�SURJUDPPHV�– 5HFRPPHQG�FULWHULD�IRU�OHQGLQJ�– 5HFRPPHQG�KRZ�PLFUR�ORDQ� risk-related costs can be cut, without breaching State Aid rules. – Develop partnerships around � SURJUDPPHV�– &UHDWH�7HUPV�RI�5HIHUHQFH� � IRU�SURJUDPPHV�

2. Pilot programmes $OORFDWH�UHVRXUFHV�DQG�FRPPLVVLRQ� SLORW�SURJUDPPHV��

3. Launch programmes /DXQFK�SLORW�SURJUDPPHV��VHHNLQJ�applications for support.

4. Assess and award Applications assessed DQG�DZDUGV�PDGH��

5. Pilots reviewed Undertake a review of the pilot pro-JUDPPHV��ORRNLQJ�DW�WDNH�XS��TXDOLW\�RI�DSSOLFDWLRQV�DQG�LQLWLDO�LPSDFW�RI�WKH�SURJUDPPH�LQ�IXUWKHU�GHYHORSLQJ�',6&�creative businesses.

6. Full programme rollout 1XDQFH�DQG�UROORXW�SURJUDPPH�ZLWK�a rolling fund of open applications for funding over the life of the Strategy. &RQWLQXH�WR�PHDVXUH�DQG�HYDOXDWH�LPSDFW�WKURXJKRXW�

55

56

57


PURPOSE

7R�GHYHORS�D�QHWZRUN�RI�OHDGLQJ�ÀJXUHV�²�HQWUHSUHQHXUV��DFDGHPLFV�DQG�FRPPHQWDWRUV�²�LQ�WKH�FUHDWLYH�LQGXVWULHV�LQWHUQDWLRQDOO\��whose understanding of the creative HFRQRP\�DQG�VXE�VHFWRUV�RI�WKH�FUHDWLYH�industries can be harnessed to support and proselytise the delivery of the Strategy and WKH�LQWHUYHQWLRQV��DQG�EHFRPH�$PEDVVDGRUV�for the creative industries of the Highlands and Islands.

RATIONALE

7R�GHOLYHU�WKLV�6WUDWHJ\�D�IRFXV�PXVW�EH�placed on building a group of Creative (FRQRP\�&KDPSLRQV�ZKR�FDQ�LQ�WKH�VKRUW�WR�PHGLXP�WHUP�ERWK�LQIRUP�DQG�FDSDFLWDWH�WKLV�ÀHOG�RI�HQTXLU\��ZKLOVW�VXSSRUWLQJ�FUHDWLYH�EXVLQHVV�GHYHORSPHQW�DQG�JURZWK�

Individuals within this group would be invited to participate in the different interventions and events envisaged within this Strategy, DQG�SHUKDSV�EHFRPH�D�FRKRUW�RI�9LVLWLQJ�3URIHVVRUV�WR�WKH�UHJLRQ·V�XQLYHUVLWLHV��%HLQJ�an international group, they would be asked to support the Strategy both locally and outwith the region.

OUTCOMES

1. The level of debate and quality of interventions will be raised, with access to stronger and wider networks.2.��7KH�UHJLRQ·V�SURÀOH�DV�D�FUHDWLYH�HFRQRP\� will be enhanced and it will be seen as an � HPHUJLQJ�FHQWUH��SXQFKLQJ�DERYH�LWV� � ZHLJKW�DV�D�UHPRWH��UXUDO�UHJLRQ�3. Capacity within local creative businesses will be developed further, new opportunities will be envisioned and realised.

NEW INTERVENTION: CREATIVE ECONOMY CHAMPIONS


PROPOSED ACTIVITIES

1. Feasibility &RPPLVVLRQ�IHDVLELOLW\�VWXG\�WKDW�ZLOO��–� &UHDWH�7HUPV�RI�5HIHUHQFH�IRU�WKH� intervention, including the basis upon � ZKLFK�&KDPSLRQV�ZRXOG�EH�HQJDJHG� and the nature of their relationship with the Trade Networks and the tertiary education sector.–� 5HFRPPHQG�D�PHFKDQLVP�IRU�WKH� � VHOHFWLRQ�RI�&KDPSLRQV��WKDW�UHÁHFWV�� WKH�QHHG�IRU�FRQÀGHQWLDO�DSSURDFKHV� and negotiations.–� 5HFRPPHQG�QXPEHU��SURÀOH�� H[SHULHQFH��NQRZOHGJH�DQG�VNLOOV� required.

2. Launch pilot Allocate resources and identifyinitial targets and prioritise. Secure LQWURGXFWLRQV�DQG�XQGHUWDNH�LQIRUPDO�DSSURDFKHV��)LUVW�FDGUH�RI�DSSRLQWPHQWV�DQQRXQFHG�ZLWK�LQLWLDO�SURJUDPPH�RI�DFWLYLW\�OHDGLQJ�XS�WR�JR1257+��

3. Deliver pilot 8QGHUWDNH�SLORW�SURJUDPPH��(YDOXDWH�WKURXJKRXW�LQ�WHUPV�RI�&KDPSLRQV·�H[SHULHQFHV��FUHDWLYH�EXVLQHVV�UHDFWLRQ��PHGLD�UHDFK�DQG�QHWZRUN�H[SDQVLRQ�

4. Phase 2 of pilot Secure and announce second cadre RI�&KDPSLRQV��

5. Pilot reviewed Undertake a review of the pilot SURJUDPPH��FRQVLGHU�LQLWLDO�LPSDFW�RI�WKH�SURJUDPPH�LQ�IXUWKHU�GHYHORSLQJ�',6&�creative businesses, raising regional SURÀOH�DQG�&KDPSLRQ�UHODWLRQV�

6. Full programme rollout 1XDQFH�DQG�UROORXW�SURJUDPPH�

58


PURPOSE

7R�GHYHORS�DQ�DZDUG�SURJUDPPH�WKDW�rewards creative entrepreneurs who are developing DISC creative businesses in the region and publicly celebrates their DFKLHYHPHQWV��WKHUHE\�UDLVLQJ�VHFWRU�DQG�UHJLRQDO�SURÀOH�DQG�EXLOGLQJ�SXEOLF�understanding of the creative industries and WKHLU�LPSRUWDQFH�WR�WKH�UHJLRQDO�HFRQRP\��

RATIONALE

Creative entrepreneurship, like the creative industries, is not readily understood within the region. There is a need to raise the SURÀOH�RI�FUHDWLYH�HQWUHSUHQHXUV��WR�FHOHEUDWH�VXFFHVVHV�DQG�WR�VWLPXODWH�ZLGHU�FUHDWLYH�EXVLQHVV�GHYHORSPHQW�WKDW�KDV�FRPPHUFLDO�focus and purpose. In doing this it is critical WR�UHÁHFW�DQG�FKDPSLRQ�WKH�GLVWLQFWLYH�QDWXUH�and attributes of creative entrepreneurship.7KLV�SURJUDPPH�LV�QHHGHG��DQG�VKRXOG�EH�GHYHORSHG�VHSDUDWHO\�IURP�WKH�6FRWWLVK�(GJH�awards) because, through the awards and the network they engender, it will help to build entrepreneurship within the creative sector, a sector which is currently underrepresented and largely invisible in other entrepreneurship SURJUDPPHV�

,Q�WKH�PHGLXP�WHUP�DQ�REMHFWLYH�VKRXOG�be to develop understanding of creative entrepreneurship to such a degree that it is valued per se, with its potential and success PDLQVWUHDPHG�DQG�PRUH�FOHDUO\�FHOHEUDWHG�by Scottish Edge, Saltire etc.

OUTCOMES

1. Wider creative entrepreneurship engendered within the region, which � LV�IRFXVHG�WRZDUGV�PRUH�VXFFHVVIXO� innovation and collaboration and � JUHDWHU�SURÀWDELOLW\�2. Success publicly celebrated and the � UHJLRQ·V�SURÀOH�DV�D�FUHDWLYH�HFRQRP\� enhanced so it is seen as a place where � FUHDWLYH�HQWUHSUHQHXUVKLS�FDQ�ÁRXULVK�3. Greater understanding of risk in the sector, � DQG�PRUH�LQYHVWPHQW�IRUWKFRPLQJ�4. Greater networking across the sector, � VWLPXODWLQJ�QHZ�EXVLQHVV�RSSRUWXQLWLHV��

NEW INTERVENTION: CREATIVE ENTREPRENEUR AWARDS


PROPOSED ACTIVITIES

1. Feasibility &RPPLVVLRQ�IHDVLELOLW\�VWXG\�WR�DGGUHVV��structural and logistical issues, criteria, application and judging processes, QDWXUH�RI�SUL]HV��5HFRPPHQG�DZDUG�categories which should be sector EDVHG��SHUKDSV�FHOHEUDWLQJ��&UHDWLYLW\�and innovation, Risk taking and LQYHVWPHQW��&ROODERUDWLRQ�DQG�FRQYHUJHQFH��1HZ�EXVLQHVV�PRGHOV��Trade and internationalisation, etc..

2. Pilot programme: $OORFDWH�UHVRXUFHV��/DXQFK�ÀUVW�SLORW�SURJUDPPH�DW�;321257+��6WHS��LQ�DSSOLFDWLRQ�SURFHVV��YLGHR�VXEPLVVLRQV��6WHS��ZULWWHQ�VXEPLVVLRQV�IURP�VKRUWOLVW�of potential awardees. First awards SUHVHQWHG�LQ��4��

3. Evaluation 2SHUDWLRQ�RI�SURJUDPPH�LQ�ÀUVW�\HDU�evaluated and nuanced for repeat.

4. Pilot continues 5HSHDW�QXDQFHG�SURJUDPPH�� Establish network.

5. Pilots reviewed 5HYLHZ�SLORW�SURJUDPPH��ORRNLQJ�DW�WDNH�up, quality of applications, and initial LPSDFW�LQ�GHYHORSLQJ�',6&�FUHDWLYH�businesses, of the network, and of wider respect for creative entrepreneurship.

6. Full programme rollout 1XDQFH�DQG�UROORXW�SURJUDPPH�DV�annual awards over the life of the �6WUDWHJ\��&RQWLQXH�WR�PHDVXUH�DQG�HYDOXDWH�LPSDFW�WKURXJKRXW�

59


PURPOSE

7R�EHWWHU�XWLOLVH�WKH�UHVRXUFHV�RI�H[LVWLQJ�cultural venues both in support of the GHYHORSPHQW�RI�ORFDO�FUHDWLYH�EXVLQHVVHV�and in advancing their cultural, social and FRPPHUFLDO�DVSLUDWLRQV��WKURXJK�EHWWHU�networking and shared good practice.

RATIONALE

+,(·V�UHPLW�LV�ERWK�EXVLQHVV�DQG�FRPPXQLW\�IRFXVHG�DQG��DV�VXFK��LW�KDV�PDGH�VLJQLÀFDQW�LQYHVWPHQW�LQ�FRPPXQLW\�GHYHORSPHQW��7KH�GHYHORSPHQW�RI�WKH�FUHDWLYH�LQGXVWULHV�FXWV�DFURVV�DQG�RIIHUV�VLJQLÀFDQW�EHQHÀWV�IRU�ERWK�of these agendas, and this is understood within HIE.

+RZHYHU��LW�LV�DSSDUHQW�WKDW�FXUUHQWO\�PDQ\�of these venues fail to recognise the role that WKH\�FDQ�SOD\�LQ�VXSSRUWLQJ�WKH�GHYHORSPHQW�of local creative businesses and, indeed, do QRW�VHH�WKHPVHOYHV�DV�D�FUHDWLYH�EXVLQHVV��3HUKDSV�XQVXUSULVLQJO\�WKHUHIRUH��DW�WKH�VDPH�WLPH�PDQ\�DUH�DOVR�SRRUO\�PDQDJHG�DQG�ODFN�FRPPHUFLDO�XQGHUVWDQGLQJ�

By convening a new cultural venue network of private and public sector venues, both IRU��DQG�QRW�IRU�SURÀW��WKHVH�YHQXHV�FDQ�EH�supported in building their understanding of WKHLU�UROH�LQ�WKH�FUHDWLYH�HFRQRP\��%\�VKDULQJ�good practice and supporting business WUDLQLQJ�DQG�GHYHORSPHQW�QHHGV��WKHVH�YHQXHV�FDQ�SOD\�D�PRUH�VLJQLÀFDQW�UROH�LQ�supporting local creative businesses.

OUTCOMES

1.��&XOWXUDO�YHQXHV�XQGHUVWDQG�WKHPVHOYHV� � DV�SDUW�RI�WKH�FUHDWLYH�HFRQRP\�� VWLPXODWLQJ�PRUH�FRPPHUFLDOO\�DZDUH � PDQDJHPHQW�SUDFWLFH�DQG�JUHDWHU� � HQJDJHPHQW�ZLWK�RWKHU�ORFDO�FUHDWLYH� businesses.2.��*RRG�SUDFWLFH�²�LQ�EXVLQHVV��VRFLDO�DQG� � FXOWXUDO�WHUPV�²�LV�VKDUHG�E\�YHQXHV�� ZKLFK�VHHN�WR�FROODERUDWH�PRUH�DQG� � DFKLHYH�HFRQRPLHV�RI�VFDOH�WKURXJK�D� � PRUH�XQLÀHG�DSSURDFK��ZKLFK�DOVR�UHÁHFWV� � VKDUHG�DXGLHQFH�PDUNHW�GHYHORSPHQW� opportunities.3. Capacity within local creative businesses will be developed further, access to new � DXGLHQFHV�DQG�PDUNHWV�ZLOO�EH�LPSURYHG�

INTERVENTION: CULTURAL VENUE NETWORK


PROPOSED ACTIVITIES

1. Audit &RPPLVVLRQ�DQ�DXGLW�RI�FXOWXUDO�YHQXHV�²�SXEOLF�DQG�SULYDWH�VHFWRU�²�DFURVV�WKH�UHJLRQ�WR�LGHQWLI\��

–� /HYHO�DQG�QDWXUH�RI�HQJDJHPHQW� with creative businesses and creative industries agenda.– Understanding of itself in business � WHUPV�DQG�VNLOOV�NQRZOHGJH�JDSV�– Level of collaboration with/knowledge of other cultural venues in region.–� ([LVWLQJ�JRRG�SUDFWLFH�–� 5HFRPPHQG�KRZ�EHVW�WR�LQFHQWLYLVH� behavioural changes. –� 5HFRPPHQG�KRZ�D�QHWZRUN�FDQ� be convened and operate.

2. Resource Allocate an initial resource to fund QHWZRUN�GHYHORSPHQW�DQG�VXSSRUW�QHZ�LQLWLDWLYHV�WKDW�EXLOG�HQJDJHPHQW�ZLWK�creative businesses.

3. Convene %ULQJ�WRJHWKHU�UHSUHVHQWDWLYHV�IURP�WKH�cultural venues to discuss results of the audit and to establish the network. Agree objectives.

4. Pilots Support innovative new approaches WKDW�VKDUH�H[SHULHQFH��GHHSHQ�collaboration and support creative EXVLQHVV�GHYHORSPHQW��

5. Pilots reviewed Undertake a review of the pilot SURJUDPPH��SDUWLFXODUO\�ORRNLQJ�DW�LQLWLDO�LPSDFW�LQ�IXUWKHU�GHYHORSLQJ�DISC creative businesses.

6. Full programme rollout 1XDQFH�DQG�UROORXW�SURJUDPPH��/LQN�LQWR�+,(�IXQGLQJ�DQG�GHYHORSPHQW�objectives for venues.

60

Delivers to the Vision by supporting the GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV� in the design services sub-sector.

PURPOSE

This Network will differ as its function initially will be both targeted towards (A) supporting WKH�GHYHORSPHQW�RI�ORFDO�GHVLJQ�VHUYLFHV�DQG��%��GHYHORSLQJ�WKH�ORFDO�PDUNHW�DPRQJVW�H[LVWLQJ�EXVLQHVVHV�IURP�RWKHU�VHFWRUV��

RATIONALE

A strong design services sector delivers high quality services that allow other businesses to HLWKHU�EHWWHU�FRPPXQLFDWH�WKHLU�RIIHU��WKURXJK�graphic design, web design, packaging design etc.) or to innovate to develop new SURGXFWV��7KH�GHYHORSPHQW�RI�D�KLJK�TXDOLW\�design services sub-sector in the region will LPSURYH�H[LVWLQJ�EXVLQHVV�FRPSHWLWLYHQHVV�(within every sector).

Critical to the work of this new Trade 1HWZRUN�ZLOO�EH�DQ�HPSKDVLV�RQ�HQKDQFLQJ�the quality of services being offered by the design services sector, responding to new thinking, trends and technology. The Trade

Network will support on-going professional GHYHORSPHQW��IDFLOLWDWH�JUDGXDWH�UHWXUQHHV�LQ�building new design service businesses, and HQFRXUDJH�LQZDUG�LQYHVWPHQW�IURP�VXFFHVVIXO�GHVLJQ�VHUYLFHV�EXVLQHVVHV�IURP�RXWVLGH�WKH�UHJLRQ��7KH�DLP�ZLOO�EH�WR�EXLOG�D�ORFDO�VHFWRU�WKDW�LV�PRUH�FUHDWLYH��PRUH�FRPSHWLWLYH�DQG�producing work of the highest quality, thereby reducing outsourcing of work and increasing WKH�VHFWRU·V�DELOLW\�WR�DWWUDFW�GHVLJQ�VHUYLFHV�work into the region.

OUTCOMES

1.� 7KH�HPHUJHQFH�RI�D�KLJK�TXDOLW\��KLJK� value, design service sector within the region, with a client list that is both local � �LQFOXGLQJ�OX[XU\�EUDQG��DQG�IURP�RXWZLWK� the region.2.�5HWXUQHHV�DQG�LQFRPHUV�DUH�EXLOGLQJ� design service businesses in the region.3. Relevant skills and tertiary education provision within the region.4. Access to high quality design services � EXLOGV�FRPSHWLWLYHQHVV�RI�UHJLRQDO� businesses.5. Wider understanding of the value of the creative industries is engendered within HIE staff and other sectors.

NEW INTERVENTION: DESIGN SERVICES NETWORK


PROPOSED ACTIVITIES

1. Audit Local businesses offering design VHUYLFHV��1DWXUH�RI�H[SHULHQFH�WUDLQLQJ"�Perceived need for training/skills GHYHORSPHQW"�+RZ�VRXUFH�EXVLQHVV"

2. Survey Of current outsourcing of design services E\�FRPSDQLHV�LQ�$FFRXQW�0DQDJHPHQW��7R�ZKRP"�:KHUH"�9DOXH"�3HUFHLYHG�TXDOLW\"�:K\�QRW�ORFDO"�3HUFHLYHG�ORFDO�TXDOLW\�LVVXHV"

3. New Network )URP��GHYHORS�D�QHZ�WUDGH�QHWZRUN�IRU�design. Appoint Trade Network Leader. Focus on Capacity Building, Training, Business Skills etc., having built during IURP��DQG��

4. Network workshops TN Leader to create regular general ZRUNVKRS�SURJUDPPH�DQG�DSSURSULDWH�DFFHVV�WR�RWKHU�OHDUQLQJ�H[SHULHQFHV�WR�build capacity of quality in local sector. Support access so part funded.

5. Internal workshops TN Leader to create workshop to build understanding within HIE, highlighting how quality design services can build FRPSHWLWLYHQHVV�RI�ORFDO�EXVLQHVVHV�DQG�building knowledge of quality.

6. Design Support 1HZ�EXVLQHVV�JUDQW�SURJUDPPH��LQLWLDOO\�IRU�FRPSDQLHV�LQ�DFFRXQW�PDQDJHPHQW��VXSSRUWLQJ�DFFHVV�WR�KLJK�quality design services. Part funded by +,(��$,0��$LG�FRPSHWLWLYHQHVV�RI�ORFDO�EXVLQHVVHV�DQG�VWLPXODWH�JURZWK�LQ�ORFDO�design services sector.

61

62


PURPOSE

)XUWKHU�GHYHORS�+,(·V�XQGHUVWDQGLQJ�RI�DQG�capacity to work with creative businesses DQG�GHYHORS�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV��thereby ensuring that it contributes to regional HFRQRPLF�JURZWK��

RATIONALE

7KHUH�LV�D�QHHG�WR�DOLJQ�WKH�1HWZRUNV�PRUH�FORVHO\�ZLWK�+,(·V�EXVLQHVV�GHYHORSPHQW�RIIHU��7KH�NQRZOHGJH�DQG�H[SHULHQFH�RI�WKH�Trade Network Leaders has been central to the success of the Trade Networks. This NQRZOHGJH�QHHGV�WR�EH�EHWWHU�HPEHGGHG�ZLWKLQ�+,(·V�UHVSRQVH�WR�WKH�VHFWRU��SDUWLFXODUO\�LQ�DOLJQPHQW�ZLWK�$FFRXQW�0DQDJHPHQW��ZKHUH�WKH�7UDGH�1HWZRUN�Leaders are particularly well placed to identify creative businesses which have the wherewithal to succeed.

7R�EXLOG�FDSDFLW\�LQWHUQDOO\��PRUH�VWDII�GHGLFDWHG�WR�DQG�H[SHULHQFHG�LQ�VXFFHVVIXOO\�working with creative businesses are UHTXLUHG��SDUWLFXODUO\�LQ�ORFDO�RIÀFHV��0RUH�learning opportunities, particularly those WKDW�EXLOG�WKH�HPRWLRQDO�LQWHOOLJHQFH�WKDW�LV�required to successfully work with the sector, should be provided.

OUTCOMES

1. HIE staff, beyond the core creative � LQGXVWULHV�WHDP��DUH�EHWWHU�LQIRUPHG�DQG� � EHWWHU�DEOH�WR�VHUYLFH�WKH�VHFWRU·V�QHHGV�� ensuring that enquiries are addressed � DQG�UHVSRQVHV�GHOLYHUHG�PRUH�HIÀFLHQWO\� � WR�VXSSRUW�WKH�VHFWRU·V�JURZWK�2.��$Q�LQWHJUDWHG�DQG�VWUHDPOLQHG�VHUYLFH� is developed that is user- and growth- oriented.3. The region is seen as a good place to locate and invest, as interventions are well � WDUJHWHG�DQG�WKH�VHFWRU·V�JURZWK�HIIHFWLYHO\� supported.

INTERVENTION: DEVELOP HIE’S CAPACITY


PROPOSED ACTIVITIES

1. Re-commission 7KH1HWZRUNV�PXVW�EH�UH�FRPPLVVLRQHG�WR�UHÁHFW�WKLV�6WUDWHJ\��

��6WDIÀQJ� �Despite head count, dedicated new UHVRXUFH�²�SDUWLFXODUO\�LQ�DUHD�RIÀFHV� is required.

3. Mainstreaming 2014 Q2-2019 Q2The Networks, and the skills and knowledge of the Network Leaders, PXVW�EH�PDLQVWUHDPHG�LQWR�DQ�RQ�JRLQJ�HQJDJHPHQW�RI�+,(�VWDII�ZLWK�WKH�VHFWRU��([WHUQDO�SHUFHSWLRQ�PXVW�EH�D�VHDPOHVV�DQG�LQIRUPHG�VHUYLFH�

4. Access to better data7KH�ZRUN�RQ�PHWULFV�ZLOO�SURYLGH�QHZ�LQIRUPDWLRQ�ZKLFK��ZRWK�EHWWHU�XVH�of Networks, will allow the sector to better understood and resources better targeted to support growth.

5. Internal training $Q�LQWHUQDO�SURIHVVLRQDO�GHYHORSPHQW�SURJUDPPH�VKRXOG�EH�FUHDWHG�WR�LPSURYH�WKH�TXDOLW\�RI�WKH�HQJDJHPHQW�IRU�FUHDWLYH�EXVLQHVVHV��ZLWK�WKUHH�IRFL��– 5HJXODU�XS�GDWHV�IURP�WKH�FUHDWLYH � LQGXVWULHV�WHDP�UHJDUGLQJ�WKH�LQGXVWU\�� particularly challenges to business � HQYLURQPHQWV�DQG�QHZ�EXVLQHVV� � PRGHOV�– Develop understanding by attending � DQG�REVHUYLQJ�HYHQWV�DW�;321257+�– Develop understanding and � H[SHULHQFH�WKURXJK�DWWHQGDQFH�RU� � SODFHPHQWV�DW�7UDGH�)DLUV��WKH� proposed London Drop Down Centre or directly with creative businesses.

63


PURPOSE

7R�GHYHORS�D�PRUH�HIIHFWLYH�VHW�RI�PHWULFV�IRU�PHDVXULQJ�WKH�FRQWULEXWLRQ�RI�WKH�FUHDWLYH�LQGXVWULHV�WR�WKH�HFRQRP\�RI�D�UHPRWH��UXUDO�region, thus providing a basis for on-going PHDVXUHPHQW�RI�WKH�LPSDFW�RI�LQWHUYHQWLRQV�DQG�WKH�LGHQWLÀFDWLRQ�RI�SRWHQWLDO�DUHDV�IRU�IXWXUH�LQYHVWPHQW�

RATIONALE

&XUUHQW�PHWULFV�IRU�PHDVXULQJ�WKH�HFRQRPLF�contribution of the creative industries do QRW�IXOO\�FDSWXUH�RU�UHÁHFW�WKH�FRQWULEXWLRQ�DQG�SRWHQWLDO�RI�PLFUR��DQG�VPDOO��FUHDWLYH�businesses. The resultant distortions inhibit VXSSRUW�DQG�PD\�UHVXOW�LQ�SRRU�WDUJHWLQJ�RI�UHVRXUFHV��$W�WKH�VDPH�WLPH��WKH�GULYHUV�(that underpin risk and return) for creative talent and creative entrepreneurs are PLVXQGHUVWRRG��PDNLQJ�EXVLQHVV�GHFLVLRQ�PDNLQJ�RIWHQ�VHHP�LOORJLFDO�

$�QHZ�VHW�RI�PHWULFV�DUH�UHTXLUHG�ZKLFK�enhance the traditional use of SIC and 62&�FRGHV�DQG�RWKHU�PHFKDQLVPV��ZKLOVW�EHWWHU�UHÁHFWLQJ�WKH�HFRORJ\�RI�WKH�FUHDWLYH�industries and their particularities. Developed for and honed by piloting in the Highlands DQG�,VODQGV��VXFK�QHZ�PHWULFV�ZRXOG�UHÁHFW�WKH�G\QDPLF�DSSURDFK�WR�WKH�GHYHORSPHQW�RI�WKH�UHJLRQ·V�FUHDWLYH�HFRQRP\�WKDW�LV�EHLQJ�deployed by HIE.

OUTCOMES

1.� 0RUH�DFFXUDWH�PHDVXUHPHQW�RI�WKH�GLUHFW� � DQG�LQGLUHFW�HFRQRPLF�FRQWULEXWLRQ�RI�WKH� creative industries, leading to better tools for evaluation and better targeting � RI�UHVRXUFHV��3RVLWLYH�LPSDFW�RQ�WKH� � FRPSHWLWLYHQHVV�DQG�VXVWDLQDELOLW\�RI� � WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�2.� 7KH�UHJLRQ·V�SURÀOH�DV�D�FUHDWLYH�HFRQRP\� will be enhanced and it will be seen as an � HPHUJLQJ�FHQWUH��SXQFKLQJ�DERYH�LWV� � ZHLJKW�DV�D�UHPRWH��UXUDO�UHJLRQ��

NEW INTERVENTION: DEVELOP NEW METRICS


PROPOSED ACTIVITIES

1. Develop ToR 'HYHORS�WKH�7HUPV�RI�5HIHUHQFH� WR�KLJKOLJKW��–� 7KH�QHHG�WR�FDSWXUH�WKH�HFRQRPLF� � LPSDFW�RI�PLFUR��DQG�VPDOO��FUHDWLYH� businesses.– The need to interrogate and report on � WKH�SURÀWDELOLW\�RI�FUHDWLYH�EXVLQHVVHV�– The need to develop cost effective � WRROV�IRU�RQ�JRLQJ�PHDVXUHPHQW� and evaluation.

2. Commission Invite and evaluate tenders for the ZRUN��ZLWK�D�YLHZ�WR�FRPPLVVLRQLQJ� WKH�SURFHVV�IURP��4��

3. Metrics development Metrics developed and pilot surveys undertaken to test approach.

4. Review (1) 5HVXOWV�RI�ÀUVW�SLORW�UHYLHZHG��$SSURDFK�QXDQFHG�DQG�UHFRPPHQGDWLRQV�PDGH�IRU�IXUWKHU�GHYHORSPHQW�RU�UROO�RXW��

5. Development/Roll-out ,QYHVWPHQW�LQ�HLWKHU�IXUWKHU�GHYHORSPHQW�or roll-out agreed, for a further year.

6. Review (2) 5HVXOWV�UHYLHZHG��IXUWKHU�GHYHORSPHQW�RU�UROO�RXW�FRPPLVVLRQHG�

6. Roll-out Metrics deployed against all sectors in the region. Results published.

64

Delivers to the Vision by enhancing WKH�UHJLRQ·V�UHSXWDWLRQ�DV�D�SLRQHHU�LQ�GHYHORSLQJ�WKH�FUHDWLYH�HFRQRP\�LQ�UHPRWH��rural regions.

PURPOSE

A new event and tool in strategy delivery that KDUQHVVHV�WKH�NQRZOHGJH�DQG�H[SHULHQFH�RI�FUHDWLYH�HQWUHSUHQHXUV�LQ�D�G\QDPLF��digital conversation that also engages the future-focused perspectives of young people. This tool will test the strategy against the H[SHULHQFHV�DQG�DVSLUDWLRQV�RI�WKH�FXUUHQW�DQG�IXWXUH�FUHDWLYH�EXVLQHVV�FRPPXQLW\�WKDW�LW�PXVW�VHUYH��LQ�ZD\V�WKDW�ZLOO�LQVSLUH�creative entrepreneurship and build a greater XQGHUVWDQGLQJ�RI�WKH�SRWHQWLDO�RI�WKH�UHJLRQ·V�FUHDWLYH�HFRQRP\�

RATIONALE

Convening a diverse (sub-sector, gender, age, location etc.) group of creative HQWUHSUHQHXUV�WR�FRQVLGHU�WKH�G\QDPLF�FKDQJHV�WKDW�DUH�GULYLQJ�WKH�GHYHORSPHQW�RI�QHZ�EXVLQHVV�PRGHOV��QHZ�QHWZRUNV�DQG�QHZ�PDUNHWV��ZLOO�HQVXUH�WKDW�WKH�6WUDWHJ\�LV�XQGHUVWRRG�ZLWKLQ�WKH�VHFWRU�DQG�UHÀQHG�WR�UHÁHFW�RQ�JRLQJ�FKDQJHV�LQ�QHHG��%\�KDUQHVVLQJ�VRFLDO�PHGLD�WR�GLJLWDOO\�DGG�students and young people (with a strong interest in building their careers within the creative industries), including students VWXG\LQJ�RXWZLWK�WKH�UHJLRQ��LQWR�WKLV�PL[�

HIE will ensure that these individuals EHFRPH�VWDNHKROGHUV�LQ�DQG�DGYRFDWHV�IRU�WKH�VHFWRU·V�GHYHORSPHQW�LQ�WKH�+LJKODQGV�and Islands.

The intervention will be structured so as to KLJKOLJKW�DQG�VKDUH�H[SHULHQFH�DQG�HQKDQFH�EXVLQHVV�VNLOOV��WKURXJK�D�IRUPDW�WKDW�ZLOO�XVH�VRFLDO�PHGLD�WR�VWLPXODWH�DQG�IDFLOLWDWH�GLUHFW�HQJDJHPHQW��7KURXJK�VRFLDO�PHGLD�the event will reach out to a wider audience. The discourse that is engendered will DGYDQFH�WKH�UHJLRQ·V�UHSXWDWLRQ�DV�IRUZDUG�looking and innovative; one that is nurturing creativity and entrepreneurship, and in doing so laying the foundations for future growth within the region.

OUTCOMES

1.��(QJDJH�QH[W�JHQHUDWLRQ�LQ�GHOLYHU\� � ZKLOVW�HPSRZHULQJ�DQG�LQIRUPLQJ�WKHP�2.��*OREDO�UHSXWDWLRQ�DV�D�UHJLRQ�FKDPSLRQLQJ� � WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�HFRQRP\� is advanced through innovative use of � VRFLDO�PHGLD�DQG�HQJDJHPHQW�RI� young people.3. More creative businesses established or relocate to and recruit in the region.

NEW INTERVENTION: DIGITAL ENGAGEMENT IN STRATEGY DELIVERY


PROPOSED ACTIVITIES

1. Feasibility Undertake feasibility study to develop %ULHI�IURP�ZKLFK�WR�FRPPLVVLRQ�WKH�event. Develop partnerships. Allocate budget.

2. Commission &RPPLVVLRQ�WKLUG�SDUW\�DJHQF\�WR�develop the tool. Identify regional schools, regional students studying outwith the region and creative entrepreneurs to participate.

3. Delivery Delivery over one day in advance of ;321257+��7DUJHW�RXWUHDFK�WR��GLUHFWO\��GLJLWDOO\�DQG�GLUHFWO\��GLJLWDOO\�DQG�LQGLUHFWO\�

4. Assessment and Report $VVHVVPHQW�RI�HYHQW�DQG�GDWD�WUDIÀF��Report created and presented to HIE. )HHGEDFN�LQWR�QHWZRUNV��6WLPXODWLQJ�IXUWKHU�FRPPHQWDU\�LQ�VRFLDO�PHGLD�

5. Evaluation Evaluation of the event. Feedback into +,(��+,(�GHWHUPLQHV�LI�LW�VKRXOG�EHFRPH�an annual or biennial event.

6. Re-commissioning 5H�FRPPLVVLRQ�HYHQW��LQ�DFFRUGDQFH�with Evaluation, for the life of this Strategy.

65


PURPOSE

7R�HVWDEOLVK�,QYHUQHVV��WKH�KRPH�RI�;321257+��DV�WKH�YLEUDQW�FHQWUH�RI�WKH�FUHDWLYH�HFRQRP\��ZLWK�D�IXWXUH�IRFXVHG�approach to supporting creative business GHYHORSPHQW��WKLV�EHLQJ�HYLGHQFHG�E\�WKH�DELOLW\�WR�DFFHVV�DQG�GR�EXVLQHVV�WKURXJK�ZL�À�FRQQHFWHG��KLJK�VSHHG�ÀEUH�RSWLF�EURDGEDQG��at any point across the city both during JR1257+�DQG�DW�DQ\�WLPH��HVWDEOLVKLQJ�,QYHUQHVV�DV�6FRWODQG·V�ÀUVW�ZL�À�FLW\��

RATIONALE

Mobility and connectivity are increasingly critical to how business is done. The ability WR�ZRUN��UHPRWHO\�DQG�ZKLOVW�RQ�WKH�PRYH��DQG�WR�UHPDLQ�FRQQHFWHG��LV�FHQWUDO�WR�WKH�ÁH[LELOLW\�WKDW�XQGHUSLQV�WKH�EXVLQHVV�PRGHOV�RI�PRVW�VXFFHVVIXO�FUHDWLYH��DQG�other) businesses. Increasingly this ability to connect “whenever, wherever” is seen as a basic need.

,I�;321257+�LV�WR�FRQWLQXH�WR�GHYHORS�DV�WKH�ÁDJVKLS�HYHQW�LQ�WKH�UHJLRQ·V�FUHDWLYH�HFRQRP\�VWUDWHJ\��DWWUDFWLQJ�LQFUHDVLQJ�SDUWLFLSDWLRQ�IURP�RXWZLWK�WKH�UHJLRQ��LW�QHHGV�WR�GR�VR�LQ�WKH�FRQWH[W�RI�D�FRQQHFWHG�FLW\��%HFRPLQJ�6FRWODQG·V�ÀUVW�ZL�À�FLW\�ZLOO�provide an uplift in reputation and focus LQ�WKH�VKRUW�WHUP�DQG�KHOS�WR�HVWDEOLVK�WKH�UHJLRQ·V�GHWHUPLQDWLRQ�WR�GHYHORS�LWV�FUHDWLYH�HFRQRP\��

7KLV�PXVW�EH�VHHQ�DV�ÀUVW�VWHS�LQ�D�ZLGHU�SURFHVV�RI�GHYHORSLQJ�,QYHUQHVV�DV�D�VPDUW�FLW\��ZLWK�LPSOLFDWLRQV�DFURVV�D�IDU�ZLGHU�ÀHOG�RI�FLYLF�HQJDJHPHQW�

OUTCOMES

1. Inverness, rather than a series of venues � LQ�WKH�FLW\��ZLOO�EHFRPH�WKH�YHQXH�IRU� � ;321257+��DQG�WKH�UHJLRQ·V�SURÀOH�DV�� one that is future focused, within which the needs of creative businesses are understood, will be enhanced.2.��0RUH�EXVLQHVV�ZLOO�EH�GRQH�LQ�WKH�PDUJLQV� � RI�;321257+�DQG�,QYHUQHVV�ZLOO�EH�VHHQ� � DV�DQ�HPHUJLQJ�VPDUW�FLW\��RSHQ�IRU� � EXVLQHVV�LQ�WKH��VW�FHQWXU\�

NEW INTERVENTION: DIGITAL INVERNESS


PROPOSED ACTIVITIES

1. Feasibility :LWK�+LJKODQG�&RXQFLO��FRPPLVVLRQ�D�feasibility study to address technical LVVXHV�WR�HVWDEOLVK��FLW\�ZLGH�ZL�À�SXEOLF�access to connectivity.

2. Research &RPPLVVLRQ�UHVHDUFK�WR�HQVXUH�WKDW�ÀUVW�PRYHU�VWDWXV�FDQ�EH�DFKLHYHG�DQG�to better understand how this would be DQ�HDUO\�VWHS�WRZDUGV�EHFRPLQJ�D�VPDUW�FLW\��7KLV�PXVW�LQFOXGH�D�FRQYHUVDWLRQ�with NESTA, which has an established LQWHUHVW�LQ�VPDUW�FLWLHV��

3. Roll-out Roll-out and trialling of technology in advance of goNORTH.

4. Communication 3XEOLF�UHODWLRQV�VWUDWHJ\�WR�UHÁHFW�VHFXULQJ�6FRWODQG·V�ÀUVW�ZL�À�FLW\�status, linked to creative businesses congregating for goNORTH. On-JRLQJ�FRPPXQLFDWLRQ�RI�WKLV�WKHPH�and creative business opportunities throughout the Strategy.

5. Evaluation 2Q�JRLQJ�HYDOXDWLRQ�RI�WKH�LPSDFW�RI�enhanced connectivity will be needed, ZLWK�WKUHH�IRFL��–� %XVLQHVV�LPSDFW�LQ�FRXUVH� of go-NORTH.–� ,PSDFW�RQ�FUHDWLYH�DQG�RWKHU businesses in the city in � FRPPHUFLDO�WHUPV�– Changed perceptions of the city and region.

6. Smart City Research Recognising the wider social, cultural DQG�EXVLQHVV�LPSOLFDWLRQV��ZRUN�ZLWK�SDUWQHUV�WR�WDNH�,QYHUQHVV�IURP�D�ZL�À�FLW\�WR�D�VPDUW�FLW\��$OVR�UHÁHFWLQJ�WKH�wider regional potential, particularly as D�UHPRWH��UXUDO�UHJLRQ�UDWKHU�WKDQ�XUEDQ�HQYLURQPHQW�

66

Delivers to the Vision by supporting the GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV� LQ�WKH�GLJLWDO�PHGLD�VXE�VHFWRU�

PURPOSE

This new Trade Network will support the GHYHORSPHQW�RI�GLJLWDO�PHGLD�FUHDWLYH�EXVLQHVVHV�LQ�D�SURJUDPPH�RI�ORQJ�WHUP�VWUDWHJLF�GHYHORSPHQW��&RQVHTXHQWO\�LWV�DSSURDFK�ZLOO�EH�IRFXVHG�WRZDUGV�PHGLXP�� WR�ORQJ�WHUP�UHWXUQ�DQG�WKH�GHYHORSPHQW�RI�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�WKH�ORFDO�GLJLWDO�PHGLD�VHFWRU�FDQ�HPHUJH�DQG�JURZ��

RATIONALE

7KH�GHYHORSPHQW�RI�ORFDO�GLJLWDO�PHGLD�DISC creative businesses is inhibited by the absence of local tertiary education in PDWKHPDWLFV�DQG�FRPSXWHU�VFLHQFH��ZKLFK�LQ�WXUQ�DOVR�LQKLELWV�WKH�GHYHORSPHQW�RI�D�local skilled labour force. Consequently, to GHYHORS�WKLV�VXE�VHFWRU��ZKLFK�LPSRUWDQWO\�DOVR�VXSSRUWV�VXFFHVVIXO�EXVLQHVV�PRGHOV�LQ�WKH�FUHDWLYH�LQGXVWULHV��D�ORQJ�WHUP�VWUDWHJ\�is required.

Whilst the absence of a skilled labour force PD\�LQKLELW�LQZDUG�LQYHVWPHQW��WKLV�GRHV�QRW�PHDQ�WKDW�WDOHQWHG�\RXQJ�SHRSOH�DUH�QRW�DOUHDG\�GHYHORSLQJ�GLJLWDO�PHGLD�SURGXFWV�DQG�WKHLU�RZQ�VNLOOV�RXWVLGH�RI�IRUPDO�HGXFDWLRQ��)RU�GLJLWDO�PHGLD�EXVLQHVVHV�WR�HPHUJH�LQ�WKH�VKRUW��WR�PHGLXP�WHUP�

+,(�PXVW�GHYHORS�D�EHWWHU�SLFWXUH�RI�WKH�current assets and talent within the region. An innovative audit is required that can UHDFK�LQWR�WKH�VFKRRO·V�V\VWHP��WR�GHYHORS�understanding of where individual talent and FHQWUHV�RI�H[FHOOHQFH�FDQ�EH�IRXQG��)XUWKHU�support can then be developed and targeted.

Alongside this better industry relationships PXVW�EH�GHYHORSHG��UHFRJQLVLQJ�WKH�LPSRUWDQFH�RI�FRQYHUJHQFH�DQG�WKH�FHQWUDOLW\�RI�GLJLWDO�PHGLD�WR�PDQ\�EXVLQHVV�PRGHOV��DQG�UHVSRQGLQJ�WR�WKH�RSSRUWXQLWLHV�presented by high speed internet access.

OUTCOMES

1. School students with the aptitude and � SURSHQVLW\�IRU�GLJLWDO�PHGLD�SURGXFWLRQ� � DUH�LGHQWLÀHG�DQG�FDQ�EH�VXSSRUWHG�LQWR� further education and business.2. Local tertiary education offer is developed to support skills and innovation in digital � PHGLD�SURGXFWLRQ�DQG�WKH�UHJLRQ�LV�VHHQ� � DV�DQ�HPHUJHQW�FHQWUH�RI�H[FHOOHQFH�3. Further innovative interventions to support � WKH�VHFWRU�DUH�GHYHORSHG�RYHU�WLPH�

NEW INTERVENTION: DIGITAL MEDIA DEVELOPMENT SUPPORT


PROPOSED ACTIVITIES

1. Audit &RPPLVVLRQ�DQ�DXGLW��WKURXJK�WKH�secondary school and regional tertiary HGXFDWLRQ�V\VWHPV�DQG�WUDGH�QHWZRUNV��to identify young people with the interest DQG�DSWLWXGH�WR�GHYHORS�GLJLWDO�PHGLD�VNLOOV��,GHQWLI\�FHQWUHV�RI�H[FHOOHQFH�

2. Survey and recommend &RPPLVVLRQ�D�VXUYH\�RI�WKHVH�\RXQJ�people to better understand their SHUVSHFWLYH�RQ�GLJLWDO�PHGLD�FDUHHU�DQG�EXVLQHVV�GHYHORSPHQW��$VVHVV�UHVXOWV��5HSRUW�DQG�UHFRPPHQG�LQWHUYHQWLRQV��ZKLFK�PLJKW�LQFOXGH��– $QQXDO�FRPSHWLWLRQV�WR�LGHQWLI\� talented young people and support their innovation.– $Q�DQQXDO�LQQRYDWLRQ�¶VDQGSLW·�HYHQW� for young people, within and outwith the region, with industry and � DFDGHPLF�SDUWQHUV�– ,QGXVWU\�SODFHPHQWV�DQG� training grants.– Scholarships for tertiary education.– 3DUWQHUVKLS�DQG�LQYHVWPHQW�WR� develop the regional tertiary � HGXFDWLRQ�RIIHU�LQ�PDWKHPDWLFV� � DQG�FRPSXWHU�VFLHQFH�

3. Appoint Outsource support as a Trade Network or create new post within the Creative ,QGXVWULHV�WHDP�

4. Pilot interventions Pilot interventions recognising the focus RQ�ORQJ�WHUP�UHWXUQ�DQG�HYDOXDWLQJ�DS-propriately.

5. Re-commission 1XDQFH�DQG�UH�FRPPLVVLRQ� interventions.

6. Re-commission to 2019 Q2

67


PURPOSE

7R�GHYHORS�DQ�(8�SURMHFW�IRFXVHG�RQ�UHPRWH��rural regions, that interrogates the potential RI�WKH�FUHDWLYH�HFRQRP\�WR�VXSSRUW�VXVWDLQHG�DQG�VXVWDLQDEOH��HFRQRPLF�GHYHORSPHQW�WKURXJK�FRPPHUFLDOO\�DZDUH�LQWHUYHQWLRQV�� 7R�VHH�WKH�FUHDWLYH�HFRQRP\�RI�WKH�+LJKODQGV�DQG�,VODQGV��DQG�RWKHU�SDUWQHU�UHPRWH��UXUDO�regions, develop and grow.

RATIONALE

7KH�+LJKODQGV�DQG�,VODQGV�LV�RQH�RI�PDQ\�UHPRWH��UXUDO�UHJLRQV�LQ�WKH�(8��'HVSLWH�WKLV�IDFW��WKH�GHYHORSPHQW�RI�WKH�FUHDWLYH�industries in such regions has been largely RYHUORRNHG�DPLGVW�WKH�LQHYLWDEOH�IRFXV�RQ�XUEDQ�HQYLURQPHQWV��,W�LV��WKHUHIRUH�DQ�DUHD�RI�HQTXLU\�DQG�LQYHVWPHQW�WKDW�LV�FULWLFDO�WR�+,(�LQ�EXVLQHVV�JURZWK�WHUPV�DQG��SRWHQWLDOO\��an area of activity that can leverage wider UHWXUQV�ERWK�LQ�WHUPV�RI�QHZ�QHWZRUNV�DQG�regional reputation, which in turn will deliver new business opportunities.

Both within the EU, and beyond, there are VLJQLÀFDQW�LQWHU�²UHJLRQDO�DQG�²DJHQF\�SDUWQHUVKLS�RSSRUWXQLWLHV�IRU�WKH�GHYHORSPHQW�of a project that develops innovative new UHVSRQVHV�WKDW�IRFXV�RQ�HFRQRPLF�DQG�business growth and engender successful creative business collaborations and trade. Leveraging EU-funds to support a project DQG�FRQVRUWLXP�OHG�E\�+,(��ZRXOG�SODFH�+,(�DW�WKH�FHQWUH�RI�D�SURJUDPPH�RI�EXVLQHVV�GHYHORSPHQW�RULHQWHG�FROODERUDWLRQV��DJDLQVW�ZKLFK�+,(�FDQ�EHQFKPDUN�LWV�SHUIRUPDQFH�DQG�IURP�ZKLFK�LW�FDQ�VKDUH�DQG�GUDZ�inspiration.

OUTCOMES

1. Approaches can be shared and tested � LQ�RWKHU�HQYLURQPHQWV��DOORZLQJ�WKHP�WR� � EH�IXUWKHU�KRQHG�IRU�WKH�ORFDO�HQYLURQPHQW�2.� 7KH�UHJLRQ·V�SURÀOH�DV�D�FUHDWLYH�HFRQRP\� will be enhanced and it will be seen as an � HPHUJLQJ�FHQWUH��SXQFKLQJ�DERYH�LWV� � ZHLJKW�DV�D�UHPRWH��UXUDO�UHJLRQ�3. Capacity within local creative businesses will be developed further, new opportunities will be envisioned and realised.

NEW INTERVENTION: EU CREATIVITY ON THE EDGE PROJECT


PROPOSED ACTIVITIES

1. Feasibility &RPPLVVLRQ�IHDVLELOLW\�VWXG\�WKDW�ZLOO��– Identify appropriate EU � IXQGLQJ�VFKHPHV�– Identify potential partner agencies in the EU.– If appropriate, identify potential partner agencies outwith the EU, both in international agencies (e.g. UNESCO, WIPO, UNCTAD, UNDP, � ,$'%��DQG�LQ�RWKHU�UHJLRQDO�HFRQRPLF� � GHYHORSPHQW�DJHQFLHV��L�H��+,(·V� analogues).–� &UHDWH�7HUPV�RI�5HIHUHQFH�IRU� a partner discussion.

2. Convene &RQYHQH�D�SODQQLQJ�PHHWLQJ�RI�SRWHQWLDO�partners in the Highlands and Islands, WR�DJUHH�WKH�SDUDPHWHUV�IRU�WKH�ELG�DQG�EHJLQ�LWV�GHYHORSPHQW��&RQVWUXFW�DV�D�SURMHFW�WR�EH�GHOLYHUHG�DQG�FRPSOHWHG�LQ�the period of this Strategy.

3. Develop and submit bid 2015 Q3-2016 Q11RWH�WKDW�VXEPLVVLRQ�ZLOO�EH�GHWHUPLQHG�E\�(8�GHDGOLQHV�

4. Delivery 2016 – 2019 Deliver and evaluate the project throughout its life.

68

'HOLYHUV�WR�WKH�9LVLRQ�E\�OHYHUDJLQJ�PRUH�IURP�H[LVWLQJ�+,(�DVVHWV��E\�VXSSRUWLQJ�WKH�GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV�across the creative industries; and by HQKDQFLQJ�WKH�UHJLRQ·V�UHSXWDWLRQ�DV�D�SLRQHHU�LQ�GHYHORSLQJ�WKH�FUHDWLYH�HFRQRP\�LQ�UHPRWH��UXUDO�UHJLRQV�

PURPOSE

;321257+�LV�RQH�RI�WKH�NH\�DVVHWV�LQ�+,(·V�H[LVWLQJ�FUHDWLYH�LQGXVWULHV�VWUDWHJ\�EXW�PRUH�FDQ�EH�OHYHUDJHG�IURP�LWV�LQYHVWPHQW�WR�GDWH��PHULWLQJ�IXUWKHU�LQYHVWPHQW�WR�IXUWKHU�GLIIHUHQWLDWH�WKH�RIIHU�DQG�PDNH�;321257+�WKH�´JR�WRµ�FUHDWLYH�HFRQRP\�HYHQW�LQ�(XURSH��

RATIONALE

7KHUH�DUH�PDQ\�FUHDWLYH�LQGXVWULHV�HYHQWV�EXW�;321257+�RFFXSLHV�D�XQLTXH�VSDFH��LQ�SDUW�EHFDXVH�LW�LV�VLWHG�LQ�D�UHPRWH��UXUDO�UHJLRQ�but also because of its approach, which is rooted in the dialogue created by the Industry Networks. Building on these two strengths, in WKH�FRQWH[W�RI�WKLV�6WUDWHJ\��ZLOO�DOORZ�+,(�WR�OHYHUDJH�PRUH�IURP�LWV�LQYHVWPHQW��UDLVLQJ�WKH�UHJLRQ·V�SURÀOH�DV�ERWK�D�FHQWUH�RI�LQQRYDWLYH�thinking and successful interventions tosupport the growth of DISC creative EXVLQHVVHV�LQ�D�UHPRWH��UXUDO�UHJLRQ��

$W�WKH�VDPH�WLPH��WR�UHVSRQG�WR�FKDQJLQJ�SDWWHUQV�LQ�SURGXFWLRQ��;321257+�KDV�to address the issues of convergence and open innovation, whilst also developing PRUH�RSSRUWXQLWLHV�WR�SDUWLFLSDWH�GLJLWDOO\�DQG�UHPRWHO\��DQG�VWUHQJWKHQLQJ�LWV�SUHVHQFH�RQ�DQG�LPSDFW�WKURXJK�VRFLDO�PHGLD��,W�PXVW�IXUWKHU�EXLOG�LWV�UHDFK�E\�GHYHORSLQJ�D�´PDUNHW�focus” approach to grow and consolidate international relationships.

OUTCOMES

1.��;321257+�HPEUDFHV�LQQRYDWLRQ�� fosters dialogue and showcases talent, � HQWKXVLDVWLFDOO\�DQG�HIIHFWLYHO\�UHÁHFWLQJ� � WKH�SRWHQWLDO�RI�WKH�FUHDWLYH�HFRQRP\�� ,W�EHFRPHV�WKH�JR³WR�HYHQW�LQ�(XURSH�� Attendance grows. New partnerships � HPHUJH��0RUH�DQG�EHWWHU�EXVLQHVV�LV�GRQH�2. The Highlands and Islands are seen as � DQ�LQWHUQDWLRQDOO\�VLJQLÀFDQW�FHQWUH�RI�WKH� � FUHDWLYH�HFRQRP\��UHÁHFWHG�LQ�WKH�TXDOLW\� � RI�ZRUN�DQG�LQQRYDWLYH�EXVLQHVV�PRGHOV�

INTERVENTION: GO-TO XPONORTH


PROPOSED ACTIVITIES

1. Commission ;321257+�VKRXOG�EH�FRPPLVVLRQHG�LQ�WKH�FRQWH[W�RI�WKLV�6WUDWHJ\��UHÁHFWLQJ�KHLJKWHQHG�H[SHFWDWLRQV�DQG�SUHVHQWLQJ�new targets.

2. Strengthen offer 7KH�RIIHU�RI�;321257+�PXVW�EH�GHYHORSHG�WR�EHWWHU�UHÁHFW�RSSRUWXQLWLHV�presented by convergence and open innovation.

3. Social media )XUWKHU�GHYHORS�VRFLDO�PHGLD�SUHVHQFH�and build up the roster of, particularly IRUHLJQ��EORJJHUV�DWWHQGLQJ�;321257+��

4. Market focus 'HYHORS�D�PDUNHW�IRFXV�DSSURDFK��HDFK�\HDU�VHOHFWLQJ�DQ�HVWDEOLVKHG�PDUNHW�DQG�D�UHPRWH��UXUDO�UHJLRQ�LQ�(XURSH��

69


PURPOSE

7R�FUHDWH�D�QHZ�VXSSRUW�SURJUDPPH�IRU�creative businesses and students studying RQ�FUHDWLYH�FRXUVHV��DOORZLQJ�WKHP�WR�EHWWHU�access potential high quality professional learning opportunities (internships, SODFHPHQWV��FROODERUDWLRQV�HWF��HOVHZKHUH�in the UK and internationally, and thereby to grow their international networks and develop new creative business opportunities.

RATIONALE

The Strategy recognises the need to EXLOG�WKH�HQJDJHPHQW�RI�HVWDEOLVKHG�DQG�HPHUJLQJ�UHJLRQDO�FUHDWLYH�EXVLQHVVHV�ZLWK�NH\�PDUNHWV��DQG�LQ�WKH�SURFHVV�H[WHQG�FRPPHUFLDO�RSSRUWXQLWLHV�DQG�JURZ�LQGXVWU\�DQG�PDUNHW�XQGHUVWDQGLQJ��,W�DOVR�UHFRJQLVHV�the need to build capacity and skills by working through new business relationships �H�J��PHQWRULQJ�RU�LQWHUQVKLSV�ZLWK�PDMRU�production houses or businesses that are LQQRYDWLQJ�WKHLU�EXVLQHVV�PRGHO�RU�SURGXFWV��

Creative businesses, with an established relationship with HIE, and students will be able to apply to a new fund that covers part of the costs (critically travel DQG�DFFRPPRGDWLRQ��RI�XQGHUWDNLQJ�WKH�SODFHPHQW��,Q�DSSO\LQJ�WKH\�ZLOO�KDYH�WR�FOHDUO\�DUWLFXODWH��LQ�EXVLQHVV�WHUPV��KRZ�WKH�SODFHPHQW�ZLOO�EXLOG�NQRZOHGJH��VNLOOV�DQG�opportunities for collaboration that are critical WR�WKHLU�EXVLQHVV�RU�FDUHHU�GHYHORSPHQW��

OUTCOMES

1. Regional creative businesses can better � LQYHVW�LQ�VNLOOV�GHYHORSPHQW�DQG�H[WHQG� this to taking up new opportunities that will � VXSSRUW�FRPPHUFLDOO\�IRFXVHG� collaborations in established and � QHZ�PDUNHWV�2. Students and established creatives � FDQ�PDNH�D�FDUHHU�GHYHORSPHQW�FDVH�� for covering part of the cost of supporting � DQ�LQWHUQVKLS�RU�SODFHPHQW�WKDW�ZLOO�H[WHQG� their networks, knowledge and understanding of business in their sub-sector.3.�1HWZRUNV�ZLOO�EH�H[WHQGHG�DQG�PRUH� regional creative businesses will be collaborating and/or trading internationally. New skills will be deployed regionally.

NEW INTERVENTION: INTERNATIONAL PLACEMENTS


PROPOSED ACTIVITIES

1. Feasibility &RPPLVVLRQ�IHDVLELOLW\�VWXG\�WKDW�ZLOO�further assess need, address logistical issues (e.g. one application process or parallel processes), and develop the application process and criteria for allocation of resources, recognising the QHHG�WR�DFFRPPRGDWH�D�VZLIW�WXUQDURXQG�of applications and funding so as to seize and realise opportunities. Plus the need to show that the other part of the cost can be sourced.

2. Pilot applications $OORFDWH�UHVRXUFHV��PDUNHW�DQG�EHJLQ�SLORW�SURJUDPPH��FUHDWH�D�UROOLQJ�application process, that focuses on the business or business-focused career GHYHORSPHQW�RSSRUWXQLWLHV��

3. Pilot investments &RQWLQXH�ÀUVW�SLORW�E\�PDNLQJ�WKH�ÀUVW�UHVRXUFH�DOORFDWLRQV��5ROOLQJ�SURJUDPPH�of applications continues.

4. Pilot placements )LUVW�SODFHPHQWV�DUH�XQGHUWDNHQ�DQG�VKRUW�WHUP�LPSDFW�RQ�LQGLYLGXDO�DQG�EXVLQHVVHV�HYDOXDWHG��ZLWK�D�ORQJHU�WHUP��WR�UHÁHFW�WKH�OHQJWK�RI�WKLV�6WUDWHJ\��evaluation process also in place. 5. Pilot reviewed Undertake a review of the pilot SURJUDPPH��ORRNLQJ�DW�WDNH�XS��TXDOLW\�RI�DSSOLFDWLRQV�DQG�LQLWLDO�LPSDFW�RI�WKH�SURJUDPPH�LQ�IXUWKHU�GHYHORSLQJ�',6&�creative businesses.

6. Full programme rollout 1XDQFH�DQG�UROORXW�SURJUDPPH��Rolling fund over the life of the 6WUDWHJ\��&RQWLQXH�WR�PHDVXUH�DQG�HYDOXDWH�LPSDFW�

70

71


PURPOSE

Internationalisation is critical if the FRPPHUFLDO�SRWHQWLDO�RI�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�LV�WR�EH�UHDOLVHG��$W�WKH�VDPH�WLPH�there is a need to both better understand SRWHQWLDO�QHZ�PDUNHWV�DQG�WKH�FKDQJHV�ZLWKLQ�PDUNHWV��SDUWLFXODUO\�WKRVH�GULYHQ�E\�GHPRJUDSKLF�DQG�WHFKQRORJLFDO�FKDQJH�

RATIONALE

7KH�ORFDO�PDUNHW�IRU�WKH�UHJLRQ·V�FUHDWLYH�LQGXVWULHV�LV�VPDOO��)RU�WKH�VHFWRU�WR�JURZ�LW�PXVW�ORRN�WR�QHZ�PDUNHWV��3DUWQHUVKLSV��current and new, are essential in this SURFHVV��6LJQLÀFDQW�VWHSV�KDYH�EHHQ�WDNHQ�through the Trade Networks and initiatives WKDW�EXLOG�DFFHVV�²�FDPSDLJQV��WUDGH�IDLU�YLVLWV��(;&,7(�²�DQG��ZKLOVW�IRFXVHG�RQ�DISC creative businesses, these should be developed and grown. Better targeted, and OHVV�JHQHULF��PDUNHW�UHVHDUFK��WKDW�UHÁHFWV�creative business needs, is required.

$UJXDEO\�LQQRYDWLRQ�DQG�JURZWK�LQ�VRPH�creative businesses are currently inhibited by a focus on local, regional, diaspora and WRXULVP�PDUNHWV��7KH�UHJLRQ·V�',6&�FUHDWLYH�EXVLQHVVHV�PXVW�EH�FKDOOHQJHG�WR�LQQRYDWH�and develop products and services that reach RXW�WR�DQG�DWWUDFW�ZLGHU�DXGLHQFHV��7KLV�PXVW�be done alongside the need to build long-WHUP�UHODWLRQVKLSV��SDUWLFXODUO\�WKRVH�WKDW�harness the instinct to collaborate, an instinct ZKLFK�LV�FULWLFDO�WR�WKH�VXFFHVV�RI�PRVW�creative businesses.

;321257+·V�RQ�JRLQJ�GHYHORSPHQW�and other interventions that raise the UHJLRQ·V�LQWHUQDWLRQDO�SURÀOH��DV�RQH�ZKLFK�LV�FRPPLWWHG�WR�GHYHORSLQJ�LWV�FUHDWLYH�LQGXVWULHV��PXVW�EH�XVHG�WR�IXUWKHU�DWWUDFW�SRWHQWLDO�LQZDUG�LQYHVWPHQW�LQ�WKH�FUHDWLYH�industries.

OUTCOMES

1.��0RUH�UREXVW��VXVWDLQDEOH�DQG�SURÀWDEOH� � H[SRUWV�E\�WKH�UHJLRQ·V�',6&�FUHDWLYH� businesses, supported by deeper and � PRUH�VWUDWHJLF�FROODERUDWLRQV�2.��7KH�UHJLRQ·V�UHSXWDWLRQ�IRU�LQQRYDWLYH� � LQWHUYHQWLRQV�WKDW�VXSSRUW�WKH�GHYHORSPHQW� � RI�WKH�FUHDWLYH�HFRQRP\�LV�SURMHFWHG��LQ� � WXUQ�VXSSRUWLQJ�JUHDWHU�LQZDUG�LQYHVWPHQW�

INTERVENTION: INTERNATIONALISATION


PROPOSED ACTIVITIES

1. Re-commission 7KH�1HWZRUNV�PXVW�EH�UH�FRPPLVVLRQHG�WR�UHÁHFW�WKLV�Strategy. This should be done to HQVXUH�ORQJ�WHUP�GHOLYHU\�QHHGV�and objectives.

2. Invest ([LVWLQJ�H[SRUW�VWUDWHJLHV�ZLWKLQ�the Trade Networks should be further developed.

3. Market research 7KH�SURYLVLRQ�RI�PDUNHW�UHVHDUFK�QHHGV�WR�EHWWHU�UHÁHFW�WKH�QDWXUH�DQG�QHHGV�RI�creative businesses. Current provision and needs should be reviewed to ensure EHWWHU�DOLJQPHQW�

4. Campaigns $�ÁH[LEOH�SURJUDPPH�RI�&DPSDLJQV�and Target Markets - that can respond WR�QHHG�DQG�RSSRUWXQLW\��PXVW�EH�developed and delivered.

5. Innovation Innovation in the internationalisation RIIHU�PXVW�FRQWLQXH�WR�EH�SULRULWLVHG��IRU�H[DPSOH�WKH�(;&,7(�PRGHO�VKRXOG�EH�developed further.

6. Collaboration &RPPHUFLDO�RSSRUWXQLWLHV�IRU�FROODERUDWLRQ�PXVW�EH�IXUWKHU�developed and supported.

7. Partnerships 6',·V�SDUWQHUVKLS�LV�SDUWLFXODUO\�FULWLFDO��as is a closer relationship with UKTI and British Council. New partnerships with EXVLQHVVHV��SDUWLFXODUO\�PXOWLSOLHUV��WKDW�can deliver international reach should be prioritised.

8. Evaluation Every intervention should be regularly evaluated to ensure focus, LPSDFW�DQG�5R,�

72


PURPOSE

'HYHORS�DQ�HQYLURQPHQW�ZLWKLQ�ZKLFK�',6&�creative businesses can thrive and grow by VXSSRUWLQJ�WKH�HPHUJHQFH�RI�ORFDO�FUHDWLYH�business hubs, which can facilitate local networking and local collaboration and provide access to shared business assets.

RATIONALE

,Q�D�UHPRWH��UXUDO�UHJLRQ�KXEV�WHQG�QRW�WR�occur because of a lack of concentration RI�EXVLQHVVHV�IURP�ZLWKLQ�WKH�VDPH�VXSSO\�chain. There is, however, a need to develop local hubs because of their capacity to nurture creative businesses through creative FR�ZRUNLQJ��VKDUHG�H[SHULHQFHV�WKDW�DUH�ERWK�FROODERUDWLYH�DQG�FRPSHWLWLYH��DQG�WKHLU�potential to spark innovative new approaches DQG�EXVLQHVV�PRGHOV�

This intervention (pilot to develop a new RSI) would support creative entrepreneurs in developing creative business hubs around their own creative business. A new HIE fund would support capital projects around WKH�GHYHORSPHQW�RI�EXVLQHVV�VSDFH�WKDW�LV�appropriate to creative businesses, including KLJK�VSHHG�ÀEUH�RSWLF�EURDGEDQG�DQG�SRVVLEO\�VWXGLRV��ZRUNVKRSV��KRW�GHVNV��RIÀFH�space etc.. The fund would, critically, include funding for (largely technology) resources that can be used by the businesses within WKH�KXE�RU�PDGH�DYDLODEOH�WR�RWKHU�FUHDWLYH�EXVLQHVVHV�RQ�D�¶IRU�FRVW·�EDVLV��H�J��ODVHU�FXWWLQJ��'�SULQWLQJ��FKURPD�NH\��HWF��,W�ZRXOG�include space for local drop down working, DQG�PHHWLQJ�VSDFHV�WKDW�FDQ�DOVR�EH�XVHG�DV�FODVVURRP�VSDFHV�

OUTCOMES

1. Local creative businesses seed networks � DPRQJVW�WKHPVHOYHV�ZKLFK�GHOLYHU�QHZ� work and new business opportunities.2. Local creative businesses can harness technologies that would otherwise be unaffordable.3.�1HZ�FUHDWLYH�EXVLQHVVHV�FDQ�ÀQG� � ZRUNVSDFH�WKDW�LV�DIIRUGDEOH�DQG�UHÁHFWV� the ways in which creativity and innovation is engendered and nurtured in the creative � HFRQRP\�

NEW INTERVENTION: LOCAL HUBS WITH DIGITAL TOOLS


PROPOSED ACTIVITIES

1. Feasibility &RPPLVVLRQ�IHDVLELOLW\�VWXG\�WKDW�ZLOO�further assess need, address logistical LVVXHV��VXJJHVW�QXPEHU�RI�SLORW�LQYHVWPHQWV��GHYHORS�WKH�FULWHULD�IRU�LQYHVWPHQW�DQG�HYDOXDWLRQ��,VVXHV�to be considered include how the DSSOLFDQW�ZLOO��– Select other creative businesses as tenants.– Cost space and provide access to technology.–� 1XUWXUH�VNLOOV�GHYHORSPHQW�� collaboration, convergence, innovation through the hub.

2. Pilot programme $OORFDWH�UHVRXUFHV�DQG�XQGHUWDNH�ÀUVW�SLORW�SURJUDPPH��9LGHR�VXEPLVVLRQV�DV�ÀUVW�VWHS�LQ�DSSOLFDWLRQ�SURFHVV��IROORZHG�E\�ZULWWHQ�VXEPLVVLRQV�IURP�VKRUWOLVW�RI�potential awardees.

3. First investments $JUHHPHQW�UHDFKHG�RQ�ÀUVW�DOORFDWLRQV�DQG�IXQGLQJ�PDGH�DYDLODEOH�

4. Pilots begin First pilots are developed and open for business.

5. Pilots reviewed Undertake a review of the pilot SURJUDPPH��ORRNLQJ�DW�WDNH�XS��TXDOLW\�RI�DSSOLFDWLRQV�DQG�LQLWLDO�LPSDFW�RI�WKH�SURJUDPPH�LQ�IXUWKHU�GHYHORSLQJ�',6&�creative businesses.

6. Full programme rollout1XDQFH�DQG�UROORXW�SURJUDPPH�ZLWK�a rolling fund of open applications for funding over the life of the Strategy. &RQWLQXH�WR�PHDVXUH�DQG�HYDOXDWH�LPSDFW�WKURXJKRXW�

73

Delivers to the Vision by supporting the GHYHORSPHQW�RI�',6&�FUHDWLYH�EXVLQHVVHV�by supporting critical access to the London PDUNHW�

PURPOSE

The London Creative Industries Drop Down Centre (LCIDD) will provide a London base IURP�ZKLFK�UHJLRQDO�FUHDWLYH�LQGXVWULHV�FDQ�operate when in London. Centrally located, LW�ZLOO�SURYLGH�KRW�GHVNV��PHHWLQJ�URRPV��3$�services and access to other resources. It will facilitate regional creative businesses in developing new business opportunities and building their industry networks in and through London.

RATIONALE

With New York, London is one of two hubs LQ�WKH�JOREDO�FUHDWLYH�HFRQRP\��,W�SOD\V�D�JOREDOO\�VLJQLÀFDQW�UROH�LQ�ERWK�ULJKWV�H[SORLWDWLRQ�DQG�VKRZFDVLQJ��,W�LV�WKH�QH[XV�RI�D�VHULHV�RI�LQGXVWU\�QHWZRUNV�WKDW�have the capacity to accelerate access to NH\�GHFLVLRQ�PDNHUV��LQYHVWRUV��DQG�QHZ�partners and collaborators, both in the UK and internationally. Local creative businesses XQGHUVWDQG�WKH�VWUDWHJLF�LPSRUWDQFH�RI�/RQGRQ�WR�EXVLQHVV�GHYHORSPHQW�WKDW�LV�IRFXVHG�RQ�FRPPHUFLDO�VXFFHVV��7KH�'URS�

Down Centre concept is seen as part of a coherent growth strategy, which would open up new opportunities for regional creative businesses, and is therefore a priority.

7KH�UHJLRQ·V�FUHDWLYH�EXVLQHVVHV�QHHG�WR�EH�DEOH�WR�DWWHQG�PHHWLQJV��HYHQWV�DQG�WUDGH�IDLUV�LQ�/RQGRQ��D�VKDUHG�EDVH�IURP�ZKLFK�WR�operate whilst in London will professionalise their approach, and facilitate the continuing GHYHORSPHQW�RI�WKH�EXVLQHVV�LQ�WKH�UHJLRQ�rather than in London.

OUTCOMES

1. Regional creative businesses are better networked within the UK and internationally.2.��1HZ�FROODERUDWLRQV�DQG�QHZ�LQYHVWPHQW� are fostered. More high quality and � SURÀWDEOH�EXVLQHVV�LV�GRQH�3. Regional businesses are able to build their � EXVLQHVV�IURP�ZLWKLQ�WKH�UHJLRQ�ZLWK�� where necessary, a footprint in London.4. The region is seen as innovative and � FRPPLWWHG�WR�GHYHORSLQJ�LWV�FUHDWLYH� � HFRQRP\�

NEW INTERVENTION: LONDON CREATIVE INDUSTRIES DROP DOWN CENTRE


PROPOSED ACTIVITIES

1. Feasibility Survey regional creative businesses to better understand nature of potential take-up. Develop usage criteria. Identify SRWHQWLDO�=��ORFDWLRQV��3URYLGH�FRVW�EHQHÀW�DQDO\VLV�DQG�GUDIW�EXGJHW�

2. Contract Contract space (initially for two years) DQG�RXWVRXUFH�PDQDJHPHQW��,GHQWLI\�regional students, based in London, who can build skills by working in the 'URS�'RZQ�&HQWUH��'HYHORS�VHFRQGPHQW�SURJUDPPH�IRU�+,(�VWDII�WR�EXLOG�LQGXVWU\�skills and knowledge. Market resource regionally.

3. Soft launch 2YHU�WKUHH�PRQWKV��WHVW�VHUYLFH�DQG�UHÀQH��

4. Launch and Showcase /DXQFK�VSDFH�VHUYLFH�IRUPDOO\��$ORQJVLGH�D�IRUPDO�ODXQFK�XQGHUWDNH�D�VKRZFDVLQJ�event (linked to the best of goNORTH plus other regional growth areas).

5. Evaluation On-going evaluation plus feedback into HIE on issues facing regional creative businesses as they seek to develop business opportunities through London.

6. On-going development &RQVLGHULQJ�WKH�PHGLXP�WHUP�SURVSHFWV�IRU�UHWXUQ�RQ�LQYHVWPHQW��UH�FRPPLVVLRQ�for life of strategy.

74


PURPOSE

To develop a network of creative entrepreneurs, creative professionals, particularly young creative entrepreneurs and professionals, and tertiary education students intent on building their career in the creative industries, with an interest in or connection to the Highlands and Islands, and who are living outwith the region.

RATIONALE

It is only recently that young people have EHHQ�DEOH�WR�UHPDLQ�ZLWKLQ�WKH�UHJLRQ�WR�VWXG\�at university and the region continues to have D�PDMRU�SUREOHP�UHWDLQLQJ�\RXQJ�SHRSOH��DV�they perceive opportunities to be greater outwith the region.

This Strategy recognises the need to orientate these relationships in new ways DQG�FUHDWH�QHZ�GLDORJXHV�WKDW�UHÁHFW�+,(·V�GHWHUPLQDWLRQ�WR�GHYHORS�DQG�JURZ�WKH�FUHDWLYH�HFRQRP\�ORFDOO\��:KLOVW�WKH�QHHG�to grow the local tertiary education offer is LPSRUWDQW��LQ�WKH�PHGLXP�WHUP�LW�LV�OLNHO\�WKDW�WKH�PRVW�JLIWHG�ZLOO�FRQWLQXH�WR�IHHO�WKH�SXOO�RI�RWKHU�FHQWUHV��,W�LV�LPSHUDWLYH�WKDW�WKLV�JURXS�

EHFRPHV�D�VWDNHKROGHU�LQ�WKLV�6WUDWHJ\��that they understand the opportunities and support that HIE can provide, and recognise that through this Strategy HIE is creating the HQYLURQPHQW�ZLWKLQ�ZKLFK�WKHLU�FDUHHUV�FDQ�thrive and in which they can invest and build businesses in the region.

It is critical to this Strategy that a new relationship is developed not just with those ZKR�KDYH�UHFHQWO\�PRYHG�EXW�DOVR�ZLWK�WKRVH�ZKR�PDGH�WKH�PRYH�LQ�WKH�SDVW�DQG�KDYH�succeeded in building successful careers outwith the region. They are both a potential VRXUFH�RI�PHQWRUVKLS�DQG�LQYHVWPHQW��ERWK�LQ�local businesses and through relocation.

OUTCOMES

1.� 6KRUW�WR�PHGLXP�WHUP��D�YLEUDQW�DQG�� LQIRUPHG�QHWZRUN�LV�FUHDWHG��WKDW�VXSSRUWV� both the delivery of the strategy and the � GHYHORSPHQW�RI�FUHDWLYH�EXVLQHVVHV� locally.2.��0HGLXP�WR�ORQJ�WHUP��PRUH�SHRSOH�UHWXUQ� to the region to build creative businesses, � DQG�WKH�VHFWRU�VHHV�VLJQLÀFDQW�LQIRUPHG� � SULYDWH�VHFWRU�LQYHVWPHQW�LQ�QHZ�FUHDWLYH� businesses, high growth creative � EXVLQHVVHV��DQG�HPHUJLQJ�FUHDWLYH� entrepreneurs.

NEW INTERVENTION: OUTWITH NETWORK


PROPOSED ACTIVITIES

1. Research: &RPPLVVLRQ�UHVHDUFK�WR�IXUWKHU�GHÀQH�and identify the target group who will be at the heart of this network, LQLWLDOO\�IRFXVLQJ�RQ�WKUHH�NH\�PDUNHWV��Edinburgh, Glasgow and London. This UHVHDUFK�PXVW�DOVR�LGHQWLI\�KRZ�WKH�VHOI�interest of these individuals can be best served, recognising that doing this will EH�FULWLFDO�WR�VXFFHVV�DQG�GHWHUPLQH�WKH�GHJUHH�RI�RQ�JRLQJ�LQYHVWPHQW�UHTXLUHG��

2. Pilot programme: &UHDWH�D�SLORW�SURJUDPPH��IRFXVHG�RQ�London, to begin to build the network. Survey group to better understand need, opportunities and changing SHUVSHFWLYHV�RYHU�WLPH��5HFRJQLVLQJ�WKDW�it will principally be virtual, develop a FRPPXQLFDWLRQV�VWUDWHJ\�WR�HQJDJH�ZLWK�QHWZRUN�PHPEHUV��2Q�JRLQJ�HYDOXDWLRQ�DQG�PRQLWRULQJ�RI�WKH�QHWZRUN·V�GHPRJUDSKLFV��DFWLYLWLHV��DQG�EXVLQHVV�HQJDJHPHQW��PHQWRULQJ��LQYHVWLQJ�HWF��throughout.

3. XPONORTH Encourage attendance at goNORTH and create a distinct stakeholder offer for the network.

4. XPONORTH Further develop participation by stakeholders.

5. Review pilot Undertake a review of the pilotSURJUDPPH��ORRNLQJ�DW�PHPEHUVKLS�QXPEHUV��LQÁXHQFH�DQG�UHDFK�RI�PHPEHUV��DQG�KRZ�WKHLU�SHUFHSWLRQV�RI�WKH�UHJLRQ�DV�D�FUHDWLYH�HFRQRP\�have changed.

6. Full programme rollout 1XDQFH�DQG�UROORXW�SURJUDPPH� into Edinburgh and Glasgow.

75

3ULQWHG�'HFHPEHU��

FOR MORE INFORMATION CONTACT

Highlands and Islands Enterprise

T ��E [email protected]

www.hie.co.uk

Documents

HIE CI strategy 2014-19