Hidden directives in XXI café

7/31/2019 Hidden directives in XXI caf

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Hidden Directives in

XXI cafs shopattendants speech :

[REVEALED]A mini research

done for the final presentation in Sociolinguistics class

by Wida Sanditya Kusuma

English Studies Dept UI 2010

Friday, June 1 2012


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Before

Previous thoughts Behind the scene

The expert says

Expectance


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Previous thoughts

As one of vital functions of the speech,Directives utterances are intended to getsomeone to do or prevent things.

Directives take several forms: Imperative,Interrogative, Declarative

People tend to consider these factors whileuttering Directives: Social distance,Relative status/power, formality of thecontext.

The object of my micro research:

Hidden directives function in 21 Caf shop


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Behind the scene

WHAT? To investigate the existence of hidden

directives function in 21 Caf shop attendants

speech to attract respondents

WHY?

Because I often come to the cinema andalways wonder why the shop attendants

choose that particular style of speech toattract and persuade respondents and I wantto know how the other respondents feel about

their action.


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Behind the scene

HOW? By conducting a literature study to know

about directive speech acts and a survey togather respondents voice about the shop

attendants speech.

WHO?

Reference books written by: Janet Holmes,

Dell Hymes & Ronald Wardaugh

Survey respondents: English IV Class Cstudents (18 persons)


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The expert says

Holmes (2001): Directive are concerned withgetting people to do things and its force vary in

strength: suggesting, inviting, ordering andcommanding. A great deal depends on intonation,

tone of voice and context. Searle (1975): There are at least six ways in which

we can make requests and give orders even

indirectly. One of them: to focus on the hearers

willingness or desire to do something. Ex: Would yoube willing to write a letter of recommendation forme?

Why do I choose these two theories?

To prove that directives could exist even in the


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Expectances

By the end of this research, I hope to answer thefollowing questions: Does the 21 Caf shop attendants speech

to attract respondents* contain directivesfunction? In what form? Is it supported by

any theory? Hows the respondents think about it? Do

they realize the directive function of thespeech?

*


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After

Results of Survey & Analysis At the end of the day

DISCLAIMER:1. All the respondents have ever visited either

21/XXI/The Premiere/Platinum Cinema andhave also ever heard the shop attendants

speech2. This survey is conducted only to support the

research needed to fulfill the task ofSociolinguistics. There is no intention to

promote nor to bash the party mentioned in this


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Results of Survey & Analysis

I gave my respondents a record of the XXIShop attendants speech


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Results & Survey Analysis

respondents feeling when hearing shop attendants

0%

68%

32% Senang

Biasa saja

Terganggu


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Elements that make the respondents feel disturbed

Series1

0123

456

Diksi yangburuk Cara

memanggil

yangmemaksa danmemerintah

Intensitas

keseringan Lain-lain

Series1


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The effect of shop attendants speech inattracting respondents to buy their products

0 5 10 15 20

Ya

Tidak

Series1


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respondents thoughts on speeches that tendto contain directive function

32%

41%

27%

A B C

A : Silahkan mengantri di

sini yang kosong!

B : Sebelah sini,

silahkan persiapannontonnya buat didalam!

C: Silahkan Thai Iced

Tea dan pake Combo-nya tersedia, hanya 10ribu rupiah!


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Most of the respondents* dont find the shopattendants speech bugging, but they tend to

ignore it.

None of them feels welcomed by the speechof the shop attendants.

About half of those who ignore the speech,finds it irritating due to several causes: most

of them say that because its over-repeated,some of them find it too demanding and oneperson says its too noisy.


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Most of the respondents* buy the productsnot because of the shop attendantsspeech,but because of their own willing. Only2 persons say that they buy because they

feel welcomed and persuaded by the speech.

All respondents* agreed that some forms ofspeech told by the shop attendants contain

directive elements/functions


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Analysis

Most of the respondents* tend to ignore and

feel disturbed by the shop attendants speech,

and worse, it doesnt even motivate the

coming respondents* to buy the products

because the way the speech uttered(intonation, the gestures of the speaker) andthe intensity. The fact that respondents also

agree that there are some forms of the shopattendants speech that they think containingthe directive functions probably also the

reason why most of them arent attracted and

persuaded.


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At the end of the day

Does the 21 Caf shop attendantsspeech to attract respondents*contain directives function? In what

form? Is it supported by any theory?Yes, its in the declarative form (offering

and suggesting). It is actually supported

by Holmes & Searles theories that havebeen mentioned before.


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At the end of the day

Hows the respondents think about it?Do they realize the directive functionof the speech?

The respondents think that theresdirective functions in the speech thats

why most of them tend to ignore and

some even feel disturbed by it.


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Acknowledgements

References: Janet Holmes Introduction to Sociolinguistics

(Chapter 11: Speech Functions, Politeness, andCross-cultural communication. Page 258-267)

Ronald Wardaughs Introduction toSociolinguistics (Chapter 11: Words at Work.Page 305-306)

Tutor: Ms. Theresia Pratiwi, S.Hum.

Respondents:

Students of English IV Class C


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Sharing session

Question-answer, critics, comments, inputs,etc.

Documents

Hidden directives in XXI café