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Hi and Welcome to your
Brand Session!
In preparat ion for our 90min Brand Pow Wow, please f i l l in the below quest ionnaire and when you are f in ished emai l i t back to El l issa@ell issa jayne.com at least 48hours before your sess ion.
x L is
Your Business:
Your website:
Tel l me about the owners, who wi l l be present on the 90 min cal l? What are your roles in the company?
Let’s Talk about you
Your business – what do you do, who do you work with?
How long have you been in business?
Let’s Talk about you
What is your annual turnover?
What are your services, products?
Let’s Talk about you
What’s your brand vibe?
What are you known for?
Let’s Talk about you
Make a l i st of the people that you think are doing the most interest ing things.
Make a l i st of people you admire in your real l i fe and write why.
Your Circle
Why do people come to you, jo in your community, buy your products or services?
Your circle
The world would be a better place if. . .
The specia l g ifts I can offer the world are. . .
Personal Brand Inventory Where are you at now?
What are some of the weak and dead parts of your brand that you continue to give energy to?
How much of your t ime do you spend on these weak and dead parts?
Personal Brand InventoryWhere are you at now?
What is your number one pass ion in l i fe?
Is this incorporated in your brand and business at a l l?
Personal Brand InventoryWhere are you at now?
What are the three words you would use to descr ibe yourself?
HOMEWORK: Send this homework to at least Ten People.
Personal Brand InventoryWhere are you at now?
1) What are the three words you’d use to descr ibe me?
2) If you didn’t a lready know what I do for a l iv ing, what would you guess
3) What are my bl ind spots
How would you descr ibe your self to a recruiter? For each point give two “proof points” to back up your c la ims.
What things are most people surpr ised about when they hear stor ies about you at a cocktai l party?
Personal Brand InventoryWhere are you at now?
How do you descr ibe your transformation from the past to Now?
What are the 5 things that your tr ibe f ind interest ing about you?
Personal Brand InventoryWhere are you at now?
What are the 5 things that your fr iends f ind interest ing about you?
What are the 5 things that you f ind interest ing about you?
Personal Brand InventoryWhere are you at now?
Describe your brand 6 months from now.
How do you descr ibe your transformation from now to 6 months down the track?
Personal Brand Vision Where do you want to be
6 months from now.
What sk i l ls do you need to level up?
Can you learn these on the go or do you need to do a course?
Personal Brand VisionWhere do you want to be
6 months from now.
Make a l i st of three things you can learn this month to get you on your way.
How wi l l you know when you are l iv ing this brand vis ion? What are the del iverables you can measure to know you are on your way?
Personal Brand VisionWhere do you want to be
6 months from now.
1)
2)
3)
Fast forward 6 – 12 months … How does your ideal day look? How many hours a day do you work? Who are you communicat ing with? How much income are you generat ing monthly? What are you wearing? Where do you work? Please paint a complete picture and think about who you are connecting with on a dai ly bas is .
Brand / Lifestyle Vision
What is your yearly income goal for 2015?
What was your income for 2014?
Brand / LifestyleVision
Where does your partner f it within your business vis ion?
How do you want your l i fe to feel?
Brand / LifestyleVision
How wi l l you know when this goal has been real ized? L ist some tangible outcomes. What do you think is poss ible to change by the end of the Brand Lab?
Brand / LifestyleVision
If you had to choose 2 of the above, where would you concentrate your efforts?
Your tribe
social Media Number of Followers
How often do you post Your URL
Pinterst
Other:
Other:
Other:
How much t ime do you spend on Socia l Media on a dai ly bas is?
How much t ime would you l ike to spend on Socia l Media?
Do you use any schedul ing software to take care of your Socia l Media?
yourtribe
Are you interested in f inding a team member who can take on this role for you?
What k inds of posts do your tr ibe interact with most?
What’s one smal l change you could make today to posit ively impact your c ircle of inf luence?
yourtribe Your BRAND
look and feel
Is your ideal brand a l igned with your brands real ity? Tel l me why/why not.
How do you want people to feel when they come to your website?
YOUR BRANDLOOK AND FEEL
Is your ideal brand a l igned with your brands real ity? Tel l me why/why not.
How do you want people to feel when they come to your website?
EXERCISE: Create a moodboard on Pinterest that ref lects the dream brand.
What is the URL to that board:
Your Session -Look ahead
What are the top 5 things you need help with dur ing your brand sess ion?
1)
2)
4)
3)
5)
Part Two:Brand Pow WowSession Notes
We judge ourselves by what we feel capable of doing,
while others judge us by what we have already done.
Henry Wadsworth Longfel low
Example: My purpose is to empower women to stand bolding and bravely.
1. Brand Purpose
Bui ld ing your brand around an inspirat ional core purpose is the KEY to bui ld ing a strong brand that attracts your ideal customers. But giving yourself, your team and your tr ibe a core purpose, you are fuel l ing everyone with the a reason for exist ing, your making your brand experience more meaningful and pass ionate f i l led for everyone involved.
TIP: Knowing your purpose and being able to art iculate it c lear ly to your tr ibe is one of the most empowering things you can do! This should be a one l iner – very c lear and succinct.
Part Two: Brand Pow Wow Session Notes
2. Vision and Mission
Now that you know your PURPOSE – we need to art iculate that into a miss ion and a vis ion for your brand. How can you take the purpose of your brand and create a miss ion/vis ion that you can inspire the masses with?
Example: My vis ion is a community of women empowered with the sk i l ls and resources then need to create their own empowering brands. My miss ion.
My Motto:
Brands to empower and inspire.
Part Two: Brand Pow Wow Session Notes
3. Brand Motto
Your brand motto gives you, your team, and your customers an inspirat ional idea to ra l ly around.
Examples of great mottos include Facebook’s “Move fast and break things”, New York State’s “Ever upward” and Harley Davidson’s “L ive to Ride, Ride to L ive.” Your motto should be the core of your brand strategy, decis ions, behaviors and messages.
Part Two: Brand Pow Wow Session Notes
4. Core Values
What does your company stand for? Through art iculat ing your core values, what makes you t ick and what is important in every interact ion you design with your brand, we are sett ing the pr inciples upon how you operate.
Example: My core values are inclus ion, creat iv ity and bravery.
TIP: These core values support your vis ion and miss ion.
Part Two: Brand Pow Wow Session Notes
5. Brand Promise
What is the true commitment you are making to your brand, what can your tr ibe come to expect through each interact ion, product, b log post and socia l media post?
