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Hewlett-Packard: Облачные Услуги и Решения . Андрей Сидорович / 20 Сентября , 2012 . Hewlett-Packard: Облачные Услуги и Решения . Agenda Облако: Почему Hewlett-Packard? HP Public Cloud (hpcloud.com) HP Convergent Cloud Success Stories Преимущества Облака HP Вопросы?. - PowerPoint PPT Presentation
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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Hewlett-Packard:Облачные Услуги и Решения Андрей Сидорович / 20 Сентября, 2012
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2
Hewlett-Packard: Облачные Услуги и Решения
Agenda
• Облако: Почему Hewlett-Packard?• HP Public Cloud (hpcloud.com)• HP Convergent Cloud• Success Stories• Преимущества Облака HP• Вопросы?
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Облако: Почему Hewlett-Packard?
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4
Облако: Почему Hewlett-Packard?
• HP – Крупнейшая в мире ИТ-Компания по объему Продаж
• Cloud – выбрано одним из 3-х Стратегических направлений Развития Компании
• HP является вендором всех уровней Cloud– Hardware (Servers, Storage,
NW…)– System Software (Drivers,
Matrix, CSA)– Cloud Application Software – Services (Cloud Providing,
Delivery, Consultancy,…)• HP поддерживает различные
технологии:– OS (Windows, Linux, HP-UX)– Hypervisors (VMWare, Hyper-
V, KVM,..)– Stacks (OpenStack,
CloudStack…)
Click icon to add picture
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
HP Converged Cloud
INFRASTRUCTURE
APPLICATIONS
INFORMATION
Public CloudTraditional Private Cloud Managed Cloud
INFRASTRUCTURE
APPLICATIONS
INFORMATION
INFRASTRUCTURE
APPLICATIONS
INFORMATION
INFRASTRUCTURE
APPLICATIONS
INFORMATION
HP Converged Infrastructure as a service
HP Converged Management & Security
HP Converged Information
Servers, Storage, Network
Monitoring, Security,
Automation
Structured, Unstructured
HYBRID DELIVERY
Built on market leading HP intellectual property & OpenStack technology
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
HP Converged Cloud Portfolio
6
BUILD, MANAGE & SECURE(across all models)• CloudSystem• IT Performance Suite• Converged Infrastructure
CONSUME Off-premise servicesManaged Cloud• Enterprise Cloud Services• IT Performance Suite
Services• Autonomy Protect &
Promote ServicesPublic Cloud• HP Cloud Services
INFORMATIONAPPLICATIONS
INFRASTRUCTURE
Public Cloud
Traditional Private Cloud Managed Cloud
PROFESSIONAL SERVICESConsulting & implementation Financing Education
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Public Cloud ( hpcloud.com )
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8
HP Public Cloud ( hpcloud.com )
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
HP Public Cloud ( hpcloud.com )
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP CloudSystem Service Provider
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
Мировой рост Облачного Бизнеса
Over half of your SMB customers want an as-a-service offering
9 out of 10 SMBs want some type of bundle with their as-a-service Source: “CaaS Global Market Forecast,” a commissioned study
conducted by Forrester Consulting on behalf of HP.
Source: Forrester: Sizing the Cloud – April 2011
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
Бизнес поворачивается в сторону Cloud
20% бизнеса не имеют IT 1
SaaS доход растет в 5 раз быстрее традиционного ПО2
Постоянные лицензии заменяются моделями лицензирования по подписке2
2012
2014
1.Gartner Analysis2.IDC Analysis
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
Service provider opportunities
Consolidate internalapplications to cloud
Network Infrastructure technology IT
Serv
ice p
rovi
der
busin
ess m
odel
Revenue growthExternal
Cost reductionInternal
Offer commercial cloud services &
virtual private cloud
Offer distributed commercialcloud services
Transform networkVAS to cloud
Become acloud provider Resell / aggregate
3rd party cloud services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
Cloud services: the opportunity for SPsActing as aggregator
Value for SaaS Providers:• Accelerate the launch of new
solutions to market• Focus on core business• Leverage a strong Telco brand, to
overcome security and own brand issues
Value for SPs:• Attract new business
customers or retain existing customers
• Higher ARPU• Enable a wholesale model also
for “as-a-service” offerings
Value for Customers:• Rich end-to-end secure
offering• Aggregate different cloud
services, different applications, Telco services, multiple marketplace catalogue
Service ingestionRevenue sharing
Service bundles
Wholesale Services
SPsSaasProviders
Resellers
BusinessCustomers
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
The service provider opportunityEvolving business and go-to-market strategies to becoming a cloud broker
Service provider
owned cloud service
Single services onboarding and administration
portal
Quality Assurance
SMBcustomers
PaaS
DMaaSCaaSIaaS
BAaaS
OSS BSS
Resellers / white label
Single end-user self-service marketplace
portal
Customized branded end-user self-service marketplace portal
SMBcustomers
Enterprisecustomers
SaasProvide
r
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
Компании будут доплачивать Cloud Операторам:
16
Carrier cloud has a far greater revenue potential (10 X) as well as being far more attractive (4 X) to enterprises than existing public cloud services
Public Cloud Basic VM Carrier Cloud Premium VM
Latency Guarantee
Bandwidth Guarantee
Remediation
User-configured RedundancyComplex Network Topologies
Rapid VM Instantiation
Reve
nue
per p
oten
tial
feat
ure
per m
onth Encryption
Base
Source: Alcatel-Lucent Survey of Enterprise Cloud Demands - 2011
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
HP CloudSystem Service Provider
17
HP CloudSystemMatrix
HP CloudSystemEnterprise
HP CloudSystemService Provider
• Быстрое развертывание инфраструктуры за минуты
• Унифицированное управление cloud-сервисами и традиционными ИТ-услугами • Комплексное решения для
предоставления инфраструктурных услуг и приложений
• Агрегация всех типов «облчных» услуг в единой платформе
• Предназначено для multi-tenancy
• Гибкий настраиваемый портал
3-ий уровень автоматизации
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18
Aggregation Platform for SaaS (2.1)
AP4SaaS Commercial
PortalПортал
пользователей Public Cloud
AP4SaaS PlatformОбъединение
услуг различных поставщиков SaaS
услуг
Cloud Service Automation (3.0)
Operations OrchestrationКомплексная автоматизация
Service Request CatalogПортал
пользователей Private Cloud Network
AutomationУправление сетями
SitescopeКонтроль и мониторинг
Server AutomationУправление ОС и приложэениями
Matrix Operating Enivrement (7.1)Infrastructure Orchestration
Управление развертыванием инфраструктуры
Self Service Portal
Технологический портал ИТ-
администратора
Storage Provisioning
ManagerУправление ресурсами хранения
Template DesignerАрхитектор шаблонов
Cloud MapsПреднастроенные шаблоны усулг
Cloudsystem Matrix
Cloudsystem Enterprise
Cloudsystem Service Provider
Решение HP CloudSystem for Service Providers
OSS/BSS IntegrationИнтеграция с OSS/BSS Оператора
Mediation Provisioning
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
Solution OverviewHP CloudSystem Service Provider
19
Pre-integrated Services - • Proven SaaS, IaaS and hosted services• CMS Service Adaptor Factory
HP AP4SaaS – Service Offer Management• Customizable public and secure MarketPlace Portal• SaaS service offer on-boarding and aggregation• Open APIs for integration into IT systems, Service detail records for billing
Cloud Service Automation – Automation and Orchestration• Advanced automation; orchestrate computing and storage with networking• Manage cloud services spanning multiple CloudSystem Matrix systems• PaaS enablement• Integrate 3rd party resource providers
BladeSystem with Matrix Operating Environment – Converged Infrastructure• Automated cloud hardware resource provider• VM Ware and Hyper-V on the same hardware• Both Physical and virtual server provisioning• Cloud Maps for standardized server application deployment
PRE-INTEGRATED SERVICES
+HP AGGREGATION
PLATFORM FOR SAAS+
HP CLOUD SERVICE AUTOMATION
+HP CONVERGED
INFRASTRUCTURE
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
HP Aggregation Platform For XaaSSupplier & Service Ingestion Product & Offer Releases
Business Support User Self-Service
Service Management and Integration Services
Definition of Products and
Bundles to be Proposed to Customers
Operations, Billing, and Settlement Functions
Sell Product Offers to Customers through a
Self-service Portal
1 2
4 3Marketplace Portal for Product
Consumption
ServiceIngestion
& Lifecycle Management
ProductOffering
Lifecycle Management
Fault/PerfManageme
ntBilling
IdentityManageme
ntCRM
SiebelProduct
Catalogue
IaaS
MS ExchangeMS
Sharepoint
HP AP4SaaS
Operations,BusinessSupport System
Customer Enterprise Service Bus
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
HP AP4SaaS cloud services ecosystem
Infrastructure as a service
Communication as a service
Device management as a service
Hosted device managementMobile backup PC backup & collaboration
CloudSystem Service Provider
Messaging services
PC Backup & sharing
Collaboration services
Business voiceservices
Security
Business applications as a service
Virtual receptionist
Auto call distribution
Auto attendant
Audio conferenceVirtual rooms
Available as standard products or from custom projects
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
HP Service Adaptor FactoryThe need CSP demand for differentiated SaaS portfolio including specific applications (e.g. local market applications or specific targeted verticals)
Our answerAn on-demand, fast and product-grade adaptor development:
• HP Service Adaptor Factory provides means for HP to integrate “customer chosen” applications and cloud services within the HP AP4SaaS platform
• Optimized, repeatable process for on demand AP4SaaS service adaptor rapid development
• “Catalog” approach with standard pricing for ease of quoting and ordering
22
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Success Stories
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24
Turkcell – IaaS/CaaS HP ReferenceTier-1 Leading service provider in Turkey, 3rd largest GSM operator in Europe and multiple investments across Eastern EuropeProblem
• Turkcell wanted to enter the market quickly
• The customer wanted to have flexibility to deliver cloud services tailored for each customer
• Turkcell wanted to offer IaaS and CaaS via a customized, online marketplace portal
• The customer wanted to be recognized as a ‘one stop shop’ for cloud-based services in Turkey
Solution
• HP CloudSystem Service Provider featuring Aggregation Platform for Software as a Service (AP4SaaS), Cloud Service Automation (CSA), and HP BladeSystem Matrix
Result
• Marketplace Portal offering IaaS and CaaS (MS Exchange 2010) with potential for expansion with new applications
• More operating cost predictability
• Low capital investment• Minimal risk in new technology
adoption
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
Turkcell marketplace launch
http://www.turkcellsuperbulut.comhttp://www.turkcellsuperbulut.com
“Turkcell intends to be the ‘one-stop shop’ for cloud-based services for businesses in Turkey. HP cloud technologies and expertise are providing Turkcell with the ability to enter this market quickly, and the flexibility to deliver cloud services that are tailored for each customer.” Ilker Kuruoz, Chief Information and Communication Technologies Officer, Turkcell.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26
Bharti Airtel – SaaS Aggregation/IaaS Tier-1 Mobile/Broadband service provider in India
Problem
• Bharti Airtel wanted to offer a market place portal that exposed 15 Software as a Service (SaaS) and Infrastructure as a Service (IaaS) services to its business customers
• The customer wanted to quickly take complete cloud services offering to market to drive new revenue growth
Solution
• HP Aggregation Platform for Software as a Service (AP4SaaS), OSS/BSS and ISV Cloud Services integration, HP Cloud Service Automation (CSA), HP Hardware, HP Services (Helpdesk)
• Cloud Services including CRM, Backup/Restore, Virtual Compute, Storage on-demand and Collaboration provided in several phases
• HP manages the entire Cloud Solution deployed in Bharti’s data center
Result
• HP’s Cloud System strategy was considered best available, helping customer’s business model decision for Cloud delivery
• Market Place Portal launched with Ramco ERP service and on-premise IaaS offering
• Integration of other services in progress
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
Bharti Airtel marketplace launch
http://cloud.airtel.in/portal
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28
Ibermatica – IaaS/CaaS
IT consulting company focused on IT outsourcing & implementation in Spain
Problem
• Ibermatica had cloud business aspirations that included the aggregation of multiple cloud services
Solution
• HP Aggregation Platform for Software as a Service (HP AP4SaaS) deployed in Iberia provided a state-of-the art marketplace portal together with Infrastructure as a Service (IaaS) and Communications as a Service (CaaS) offering
• This solution also allows wide access to the market through dealers and retailers
Result
• This deployment enables potential for expansion with new features involving new retailers, new products to be sold as a service and new payment methods
• Joint Go-To-Market agreement
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29
Ibermatica marketplace launch
http://www.ibermaticacloud.com/
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Преимущества Облака HP
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.31
Преимущества Облака Hewlett-Packard
• Технологии HP Cloud активно развиваются и продвигаются в мире самой Компанией и ее Партнерами.
• HP является вендором всех уровней Cloud. Возможна поставка всех уровней или любого подмножества
• Гибкость и открытость Решения HP. Оно основано на стандартах и не привязоно к специфике Вендора.
• Наличие SDK, Документации по продукту и обучения позволяет реализацию Партнерами и даже Заказчиками.
• Высокая производительность, отказоустойчивость и масштабируемость Решения на всех уровнях
• Огромный опыт HP в Телекоме и Cloud, множество внедрений у Операторов разных типов по всему миру
• Техническая поддержка из Москвы на русском (включая обновления Решения на последнии версии продуктов HP и 3х сторон)
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Спасибо!
Вопросы?