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HESTA market segmentationFebruary 2017
This is an image from the Nationaal Archief, the Dutch National Archives, and Spaarnestad Photo
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why your employer has chosen HESTA for you
Supportsyour industry
Low fees
Strong returns
Greater freedom for you
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35% reductionin likelihood to churn
the results…
101,909personalised
communications
50%email
open rate
the results
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Net growth
More engagement
More positive action
86% member
satisfaction
The picture can't be displayed.
Looking ahead
A clearer view of the member
The future of omnichannelmarketing at
HESTA Moving to always on campaigns
Using analytics to better optimiseexperiences
Creating seamless physical and digital engagement
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