Hero Indian Super League 2017 - 2018 Brand & Content ... · Brand & Content Protection Guidelines Public Advisory Document These Brand and Content Protection Guidelines provide guidance

2 319 - Annexure C - Brand GuidelinesHERO INDIAN SUPER LEAGUE 2019-20

BRAND GUIDELINES 2019-20


LEGAL

All parties agree that the League Title and Composite Logo shall:

1) Always be used in all advertising, marketing collateral, promotional material or any website that references the party’s connection with the League;

2) Be featured in a prominent position on all of the forementioned materials and shall be at least 25% of the size of any other logo which appears on such materials;

3) Be used in the manner as approved and/or provided by FSDL;

4) Not be combined with any other logos, words, graphics, photos, slogans, numbers, design features, or symbols;

5) Not be used in a manner that would disparage FSDL, the League or the game of football in any manner.

CONTACTS

Mehernaz GazdarBrand Manager

Indian Super League+91 [email protected]

Samir VoraVP Marketing

STAR India+91 [email protected] Srinivvasan GopalkrishnanAVP Marketing

Indian Super League+91 [email protected]

01. INTRODUCTIONWhat our brand is all about 7

02. MISSION Our mission 903. GUIDELINESAbout the guidelines 11Using the artwork files 12Artworks overview 13Trademark & copyright & References to the League 14The approvals procedure 1504. LOGO & IDENTIFIERSOur logo 17Logo elements 18Logo colours 19Logo on white 20Single colour 21Composite sponsor unit 22Composite sponsor unit 23example Composite sponsor unit 24on white Isolated area 25Minimum size 26Incorrect use 27Linear & Reverse version logo 29

05. COLOUR PALETTEOur colours - Primary 31Our colours - Secondary 32Metallic colours 33

06. TYPOGRAPHYFonts 35

07. COMPOSITE LOGOSComposite logos 37Composite logo - Elements 38Composite logo - Isolation area, single colour 39Composite Logo- sizing 40

08. LOOK & FEELOur inspiration - Logo 42Background graphics 44Graphic elements 45Combining elements - Horizontal 48Combining elements - Vertical 50Stadium Branding 52Applying logo on look & feel 54Applying text on look & feel 56

09. GUIDELINES FOR THE CLUB SIGNAGESGuidelines for the club signages 59Club signages examples 60Incorrect use of the club signages 61

10. TAGLINEOur tagline 63Incorrect use of tagline 64Stadium branding elements & Merchandise 65

CONTENTS


01 INTRODUCTION

WHATOURBRANDIS ALLABOUT

WITH OVER 3.5 BILLION FANS THE WORLD OVER, FOOTBALL IS BY FAR THE MOST POPULAR SPORT ON THE PLANET. KNOWN AS THE BEAUTIFUL GAME, FOOTBALL DRIVES THE PASSION OF GLOBAL SPORTS FANS QUITE UNLIKE ANY OTHER. GIVEN INDIA’S BURGEONING INTEREST IN FOOTBALL AND THE COUNTRY’S LONG ASSOCIATION WITH THE SPORT, WE ARE NOW IN THE SECOND SEASON OF AN IMMENSELY POPULAR FOOTBALL LEAGUE.

INTRODUCING THE INDIAN SUPER LEAGUE, A LEAGUE THAT PROMISES TO REWRITE SPORTING HISTORY IN THE INDIAN SUB-CONTINENT AND EARN INDIA ITS PLACE AMONG THE TOPFOOTBALL NATIONS OF THE WORLD.


TO BE AN ENTERTAINING AND HIGH QUALITY FOOTBALL LEAGUE THAT ENGAGES HUNDREDS OF MILLIONS OF FANS, DRIVES IMPROVEMENT IN PLAYING STANDARDS AND DELIVERS VALUE FOR ALL PARTNERS.

OURMISSION

02 MISSION


03 GUIDELINES

ABOUT THE GUIDELINESThese guidelines lay down the specifics that govern the design language of the Indian Super League. These rules are important, as it forms the visual groundwork for years to come. The aim is to build a strong association with the look and colours of the Indian Super League. To ensure it, all stakeholders must consistently follow the guidelines. It must also be pointed out that though the guidelines are many, it also leaves sufficient room for fresh and original ideas

OTHER POINTS TO REMEMBER:

• THE RESPONSIBILITY FOR CLEARING PICTURES AND LOGOS IS YOURS.

• IF YOU FACE DOUBTS ABOUT ANYTHING IN THESE GUIDELINES, PLEASE CONTACT THE INDIAN SUPER LEAGUE.

• THE GUIDELINES ARE SUBJECT TO CHANGE. THE INDIAN SUPER LEAGUE

WILL ISSUE UPDATES ON THE SAME.

• YOU MUST ENSURE THAT THE INTEGRITY OF THE INDIAN SUPER LEAGUE, ITS SPONSORS AND PARTNERS IS MAINTAINED AT ALL TIMES. THEIR INTERESTS MUST NOT BE COMPROMISED IN ANY WAY.

• THESE GUIDELINES ARE INTENDED TO BE A FRAMEWORK, AND ARE NOT AN EXHAUSTIVE GUIDE FOR DESIGNERS AND COPYRIGHT HOLDERS. THEY SHOULD ALWAYS BE INTERPRETED IN THAT SPIRIT.


USING THE ARTWORK FILES

ARTWORK OVERVIEW

The files provided will be compatible with Adobe Illustrator™ and Adobe Photoshop™. As these programs are widely accepted, we strongly recommend their use.

If you happen to use alternative programs like Corel Draw, please ensure that they are compatible with the programs mentioned above.

It is mandatory to use the provided files to make artworks for the Indian Super League. Logos or other elements that have been recreated or altered in any way will not be approved.

PhotosPhotos or pixel-based graphics can be supplied or sourced as jpegs or tiffs.

Scalable artworkIn most cases, the artworks produced will be scaled up for use on banners, posters and billboards. It is therefore important that you use scalable vector artworks whenever possible.

PRINT VARIATIONSIN CASE YOU WANT TO USE UNCOATED STOCK, GLOSSES OR SPOT FINISHES, MAKE SURE YOU DO A TEST PRINT TO ENSURE THAT THE COLOUR AND DESIGN ARE REPRODUCED PERFECTLY. THIS APPLIES FOR PROCESSES SUCH AS EMBOSSING AND FOIL PRINTING AS WELL.

Logo Fonts

Sponsor Logo Colour Palette

Composite Logos Look & Feel

GOAL!!!THE SLEEPINGGIANT IS WAKING UP 903-1 Minutes

LOGO

OFFICIAL PARTNER

SPONSOR


TRADE MARKS AND COPYRIGHT

THE APPROVALS PROCEDURE

REFERENCES TO THE LEAGUE

• All right, title and interest in any words, logos and designs (“Marks”) stated in these guidelines is owned by FSDL in its entirety. Use of any such Marks shall not grant to the user any right, title or interest in or to such Marks and all related goodwill by virtue of their use shall inure to FSDL. The user shall not make any claim to any related rights or lodge any filings with respect to the Marks or marks confusingly similar to the Marks, whether on behalf of FSDL or in its own name or interest.

• The ®symbol must appear prominently on all registered Marks wherever and whenever such registered Marks are featured. If in doubt, a user should check with FSDL as to whether a Mark is a registered Mark.

• The viewer must be able to recognize the ® symbol at all times. Exceptions shall only be made for small items, such as small badges and small embroidered logos on clothing.

How do I obtain approval?

• To maintain the integrity and consistent representation of the Hero ISL brand, all planned usages of any Marks and applications must be submitted to FSDL for prior review and approval.

• To obtain approval, all items must meet, and be in compliance with, the guidelines stated herein (without limitation, guidelines in relation to overall tone, quality, style and positioning of the Hero ISL brand must be carefully adhered to).

• To ensure that FSDL is provided with sufficient time to make any necessary modifications to submissions, all submissions to

• The Indian Super League shall always be referred to as the “Hero ISL” and/or the “Hero Indian Super League”.

• The League owner shall always be

referred to as ”Football Sports Development Limited” and/or “FSDL” (if the longer form has already been defined).

FSDL for approval must be made within the timescales provided by FSDL from time to time.

• Any items containing a third party’s intellectual property shall only be submitted to FSDL after seeking all relevant legal authorisation and written permissions from the owner(s) of such intellectual property.

• Only final artwork/proofs will be considered for approval by FSDL.


OUR LOGOThe logo consists of graphics and logotypes. The central graphic unit is a composite of 14 hexagons that form the shape of a football. They are 2D shapes that use different shades to give a 3D illusion, symbolising the dynamism and fast pace of the game. This is reinforced by the use of red, which exudes energy and passion. There are two sets of logotypes - one names the tournament and the other identifies the owners of the league. Both use the Klavika typeface. The other graphic element is the pair of golden stars.

THE LOGO IS THE ELEMENT MOST ASSOCIATED WITH THE BRAND. HENCE, IT MUST BE USED AS OFTEN AS POSSIBLE.

04LOGO &IDENTIFIERS


Owners

Stars

Logotype

The Ball

LOGOELEMENTS

White

Pantone 2747 CCMYK - C100 + M90 + Y0 + K0RGB - R39 +G52 + B139

Blue

Pantone 2035 CCMYK - C0 + M95 + Y100 + K0RGB - R228 + G35 + B19

Red

Pantone 7624 CCMYK - C60+ M100 + Y100 + K0RGB - R129 + G43 + B41

Dark Red

Pantone 7556 CCMYK - C25 + M45 + Y100 + K0RGB - R201 + G145 + B21

Gold

LOGOCOLOURSColours are an important piece of the brand architecture. Over time, they become a powerful and subconscious reminder of the brand.

The primary colours of the Indian Super League are derived from the logo itself.

Dominant among them is red.

Red is the colour of passion and power. It is energetic, and motivates one to action. It reflects the nature of football as a game.

Blue is the colour of trust and responsibility. It signals reliability and honesty, and communicates the manner in which the tournament will be held.


LOGOON WHITE

SINGLECOLOURSIt is recommended that the full colour version of the logo be used wherever possible. In scenarios where it can’t be reproduced, or where it restricts legibility, these versions can be used instead.


COMPOSITE SPONSORUNIT

COMPOSITE SPONSORUNIT EXAMPLE

These guidelines dictate usage in situations where the logo is part of a unit that includes the sponsor’s logo. The dimensions of the isolated area is shown as x/2, where x equals the gap between the football graphic and the upper logotype. The maximum height of the sponsor’s logo is shown as y, which is equal to the height of the largest hexagon in the logo unit.

X

X ÷ 2

MAXIMUM HEIGHT= HEIGHTOF ‘Y’

Y

SPACE BETWEEN LEAGUE LOGOAND SPONSOR’S LOGO = X ÷ 2

MAXIMUM WIDTH = SHOULD FIT WITHIN THE TWO STARS

Y

THE MAXIMUM WIDTH OF THE LOGO UNIT SHOULD FIT WITHIN THE TWO STARS.


COMPOSITE SPONSORUNIT EXAMPLEON WHITE

ISOLATEDAREAThe isolated area is the mandatory minimum distance between the outermost points of the logo and other elements. This should be consistently maintained to ensure the visual integrity of the logo.

X

X

X

X

X

THE DIMENSIONS OF THE ISOLATED AREA IS SHOWN AS X, WHICH IS EQUAL TO THE HEIGHT OF THE SECOND LARGEST HEXAGON IN THE LOGO UNIT.


MINIMUMSIZE

INCORRECTUSE OF LOGO

The minimum sizes indicate the dimensions below which the logo ceases to be legible. Reproduction of the logo below these sizes is prohibited. IN CASE OF PRINT USAGE, THE MINIMUM SIZE IS 1 INCH. IN CASE OF USAGE ON ANY SCREEN (EXCEPT TV), THE MINIMUM SIZE IS72 PIXELS.

To ensure a strong and sustained brand presence, it is crucial that the Indian Super League logo is always used in a consistent manner. No usage outside of the guidelines is permitted. Incorrect usage only serves to dilute the consistency and impact of the brand.

1 INCH HEIGHT OF THE LOGO MINUS SPONSOR’S LOGO

Print

1 Inch

72 PIXELS HEIGHT OF THE LOGO MINUS SPONSOR’S LOGO

72 Pixels

Web

ON THE RIGHT, A SELECTION OF COMMON MISTAKES ARE HIGHLIGHTED. IT INCLUDES CHANGING THE ORIENTATION OR MODIFYING INDIVIDUAL ELEMENTS OF THE LOGO. THESE ARE BY NO MEANS AN EXHAUSTIVE LIST OF INCORRECT USAGE.

Ensure the correct isolation area is in

place

Do not use any other colours in the logo

X

X

Always ensure the correct proportions

of all elements are in place while scaling

the logo

Do not put any outlines or strokes

around any element of the logo

Do not crop the logo from any side

Do not change the orientation of the

logo

XX

X

Do not change the proportions of

individual elements in the logo

Do not add any effects

to the logo

X

X

X

The logo consists of graphics and logotypes.

The central graphic unit is a composite of 14

hexagons that form the shape of a football.


INCORRECTUSE OF LOGO

Do not use any other shape around the logo

Do not use any shape or background colour to highlight

any element of the logo

Do not use any other elements, graphics or text

in the logo.

X

X

Do not rotate the ballelement in the logo

Do not change the positions of any

element of the logo

Do not skew the logo

X

X

Do not add any corporate name, text or logo

Do not flatten the logo and use in any other colour

Do not use any bands or shapes to highlight any

element

X

X

X

X

20

152

015

20

15

SPONSOR

SPONSOR SPONSOR

LOGOLINEAR VERSION

LOGOREVERSEVERSION

HERO INDIAN SUPER LEAGUE

HERO AGUE INDIAN SUPER LE


OURCOLOURSPRIMARY: Colours are an important piece of the brand architecture. Over time, they become a powerful and subconscious reminder of the brand. The primary colour of the Indian Super League is Red, as derived from the brand logo. Red is the colour of passion and power. It is energetic, and motivates one to action.

REDDARKRED

Pantone 2747C

CMYK - C100 + M90 + Y0 + K0

RGB - R39 +G52 + B139

Pantone CMYK - C0 + M0 + Y0 + K0RGB - R255 + G255 + B255

Pantone 7624C

CMYK - C60+ M100 + Y100 + K0

RGB - R129 + G43 + B41

Pantone 7556C

CMYK - C25 + M45 + Y100 + K0

RGB - R201 + G145 + B21

Pantone 2035C

CMYK - C0 + M95 + Y100 + K0

RGB - R238 + G50 + B36 BLUEWHITEGOLD

IT REFLECTS THE NATURE OF FOOTBALL AS A GAME.

Other brand colours include:• Blue, which is the colour of trust

and responsibility. It signals reliability and honesty, and communicates the manner in which tournament will be held.

• White, which is the colour of goodness and perfection. These are qualities of sportsmanship, and the ideals of every sports person.

• Gold, which is the colour of victory.

It indicates what’s at stake for all the teams participating in the Indian Super League.

05 COLOUR PALETTE


OURCOLOURSSECONDARY: The secondary colours are all various shades of the primary colours. They can be use along with the primary colours to enhance the design of various elements connected to the Indian Super League.

THESE COLOURS MUST ALWAYS SERVE TO COMPLEMENT THE PRIMARY COLOURS. THEY MUST NEVER BE USED IN ISOLATION.

RED RED REDRED RED BLUEBLUE BLUEBLUE BLUEBLACK GREYGREY GREYGREY GREYGREY GREY

METALLICCOLOURSFrom time to time, you may face situations where you will want the logo to draw maximum attention. In these cases, you can use this metallic palette.

SUCH USAGE MUST BE DONE SPARINGLY AND MUST BE SUBJECT TO PRIOR APPROVAL FROM THE INDIAN SUPER LEAGUE.

• White, which is the colour of goodness and perfection. These are qualities of sportsmanship, and the ideals of every sports person.

• Gold, which is the colour of victory.

It indicates what’s at stake for all the teams participating in the Indian Super League. Gold

Pantone 7556C


FONTSINDUSTRYFONT FAMILY AND WEIGHTS

USAGE FOR BROADCAST MEDIA

Forged from geometric and technical styles, Industry stands sturdy and strong. The typeface can span from a refined vintage feel to an industrial futuristic vibe. Use Industry for headlines, display, and logotype, or take it for a spin with short-form body copy.

06 TYPOGRAPHY

Industry Thin

AaBbCcDd123Industry Thin







AaBbCcDd123

Industry Thin








AaBbCcDd123


COMPOSITELOGOSA composite logo features the combined sponsor unit with other partner logos. These composite logos should be made only within the given formats.

THESE FORMATS ALSO LEAVE ROOM TO DESCRIBE THE RELATIONSHIP BETWEEN THE PARTNER AND THE BRAND. PARTNER LOGO CAN NOT BE BIGGER THAN THE BRAND LOGO.

07COMPOSITELOGOS

OFFICIAL PARTNER

OFFICIAL PARTNER

SPONSOR

SPONSOR

SPONSOR

SPONSOR

OFFICIAL PARTNER

SPONSOR


COMPOSITELOGOELEMENTSA composite logo consists of a combined sponsor logo – which is made up of the brand logo and the sponsor logo. The isolated area and sponsor logo guidelines must be followed here as well.

A DESIGNATED SPACE IS PROVIDED FOR THE

PARTNER LOGO, WHICH MUST NOT BE BREACHED.A LINE AT THE BOTTOM DESCRIBES THE NATURE OF THE RELATIONSHIP BETWEEN BRAND AND PARTNER.A HOLDING SHAPE HOLDS THE ENTIRE UNIT TOGETHER.

COMPOSITELOGOISOLATIONAREA

COMPOSITELOGO1 COLOUR

Just like the logo, and the combined sponsor unit, the composite logo also has isolation area guidelines that should be followed. The dimensions of the isolated area is shown as X, which is equal to the height of the second largest hexagon in the logo unit.

The composite logo can be reproduced in single colours. However, this colour must be the main brand colour, i.e. Red

OFFICIAL PARTNER

SPONSOR

SPONSOR

PRIMARY LOGOHOLDING SHAPE

DESIGNATED TEXT

OFFICIAL PARTNER

SPONSOR

SPONSOR

x

x

x

x

x

OFFICIAL PARTNER

LOGO

SPONSOR


COMPOSITELOGOSIZINGThe composite logo has minimum sizes that must be adhered to at all times. For print applications, the minimum height is 40mm. And for web applications, the minimum height is 113 pixels.

OFFICIAL PARTNER

SPONSOR

SPONSOR

FORPRINT

HEIGHT40mm &FOR WEB113 pixels

08LOOK & FEEL


OURINSPIRATIONLOGOHexagons are most commonly associated with footballs, and form the basis of the brand logo.

THIS ANGULAR STYLE SERVES AS THE INSPIRATION FOR THE BACKGROUND GRAPHICS AS WELL.

OURINSPIRATIONLOGO


BACKGROUNDGRAPHIC

BACKGROUNDGRAPHICSInspired by the feeling of winning when the team scores a goal, the visual language comprises of the ball hitting the net with speed which disintegrates into small hexagons because of the force.

THIS DYNAMIC NATURE OF THE GAME SERVES AS THE INSPIRATION FOR THE BRAND’S VISUAL STYLE.


BACKGROUNDGRAPHICS

GOA

CHENNAI

GUWAHATI

ODISHA

KERALA

BENGALURU

HYDERABAD

JAMSHEDPUR

MUMBAI

KOLKATA


COMBINING ELEMENTS:HORIZONTALThe key to creating layouts for the Indian Super League is to ensure that full justice is done to every element. In case of horizontal applications, the elements should never look like they are repeated or stretched.

THE STEPS SHOWN WILL ENSURE THAT YOU HAVE A LAYOUT THAT LOOKS SEAMLESS AND COMPLETE.




GOA

CHENNAI

GUWAHATI

ODISHA

KERALA

BENGALURU

HYDERABAD

JAMSHEDPUR

MUMBAI

KOLKATA


COMBINING ELEMENTS:VERTICALIn case of vertical application, care must be taken to ensure that elements aren’t cropped awkwardly. Important parts of the visual identity shouldn’t be missing either.

THE STEPS SHOWN WILL ENSURE THAT YOU HAVE A LAYOUT THAT LOOKS SEAMLESS AND COMPLETE.


STADIUM BRANDING:


APPLYINGLOGO ONLOOK & FEELYou must ensure that the logo should always be placed against a clean white, or flat blue background. placing the logo on multi coloured/multi textured background is strictly prohibited

IF NEED BE, THE BACKGROUND GRAPHICS SHOULD BE MODIFIED TO ACCOMMODATE THE LOGO.

APPLYINGLOGO ONLOOK & FEELYou must ensure that the logo should always be placed against a clean white, or flat blue background. placing the logo on multi coloured/multi textured background is strictly prohibited

IF NEED BE, THE BACKGROUND GRAPHICS SHOULD BE MODIFIED TO ACCOMMODATE THE LOGO.

X X

X X


APPLYINGTEXT ONLOOK & FEELYou must ensure that the text always appears against the red or blue colour of the brand. The text should always be in white colour and can appear on a textured background

APPLYINGTEXT ONLOOK & FEEL

HEROINDIAN SUPER

LEAGUE

HERO INDIAN SUPER LEAGUE2019-20


ADDTEXTHERE

X X

X X

ADDTEXTHERE

ADDTEXTHERE

ADDTEXTHERE


GUIDELINESFOR THE CLUB SIGNAGESProportions and Positioning of the logos are to be followed as per the example shown on the page.

IMPORTANT: HERO INDIAN SUPER LEAGUE LOGO SHOULD NOT BE SMALLER THAN THE BIGGEST LOGO ON THE SIGNAGE.

09 GUIDELINES FOR THECLUB SIGNAGES


CLUBSIGNAGESEXAMPLES

INCORRECTUSE OF THECLUBSIGNAGES

CLUB LOGO SPONSOR

EXAMPLE 2

HEROINDIAN SUPER

LEAGUE

EXAMPLE 1

HEROINDIAN SUPER

LEAGUE

SPONSOR

SPONSOR

EXAMPLE 3 EXAMPLE 4

CLUB LOGO SPONSOR

EXAMPLE 2

HEROINDIAN SUPER

LEAGUE

EXAMPLE 1

HEROINDIAN SUPER

LEAGUE

EXAMPLE 3 EXAMPLE 4

X

X X

X


OURTAGLINEOur tagline is ‘Lets football’

FONT:INDUSTRY- Black Italic

Lets football

10 TAGLINE


INCORRECTUSE OFTAGLINE

Come on India,Lets football

Come on India,Let's football

Lets Football

lets football

Lets Football!!

Lets Football...

LetsFootball

X

X

X

X

X

Do not use the tagline with L and F as capital letters

Do not use the tagline with l and f as small letters

Do not use the tagline with any punctuation marks such as exclamation marks

Do not break the tagline in two lines

Do not use the tagline with any punctuation marks such as ...

www.indiansuperleague.com

/Indsuperleague

/IndianSuperLeague

/IndianSuperLeague

STADIUM BRANDING ELEMENTS

MERCHANDISE

Come on India,Let's football

Documents

Hero Indian Super League 2017 - 2018 Brand & Content ... · Brand & Content Protection Guidelines Public Advisory Document These Brand and Content Protection Guidelines provide guidance