HERO HONDA(AUTOMOBIE SECTOR)

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    By:

    Abhishek Somal Roll No.2

    Ashish Sabarwal Roll No.10

    Gautam Sharma Roll No.19

    Rahul Bagga Roll No.40

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    Hero Honda Motors Ltd. is the world's largest

    manufacturer of two wheelers, based in

    India.

    The company is a joint venture between

    India's Hero Group and Honda Motor

    Company, Japan that began in 1984.

    In 2001, the company achieved the coveted

    position of being the largest two-wheeler

    manufacturing company in India and the

    World No.1 two-wheeler company in terms

    of unit volume sales in a calendar year by a

    single company. Hero Honda has retained that

    coveted position till date.

    Today, every second motorcycle sold in the

    country is a Hero Honda bike. Every 30

    seconds, someone in India buys Hero Honda's

    top-selling motorcycle Splendor

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    3

    Hero Honda bikes are

    manufactured across three globally

    benchmarked manufacturingfacilities. Two of these are based at

    Gurgaon and Dharuhera which are

    located in the state of Haryana in

    northern India. The third and the

    latest manufacturing plant is based

    at Haridwar, in the hill state of

    Uttrakhand.

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    Year Key Events1983 Joint Collaboration Agreement with Honda

    Motor Co. Ltd. Japan signedShareholders Agreement signed

    1984 Hero Honda Motors Ltd. incorporated

    1985 First motorcycle "CD 100" rolled out

    1987 100,000th motorcycle produced

    1991 New motorcycle model - "CD 100 SS"

    introduced,500,000th motorcycle produced

    1994 New motorcycle model - "Splendor"

    introduced ,1,000,000th motorcycle

    produced

    1998 2,000,000th motorcycle produced

    1999 New motorcycle model - "CBZ" introduced

    .Environment management System of

    Dharuhera Plant certified with ISO-14001

    by DNV Holland

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    Year Key Events2000 4,000,000th motorcycle produced , Environment Management

    System of Gurgaon Plant certified ISO-14001 by DNV Holland

    ,Splendor declared 'World No. 1' - largest selling single two-

    wheeler model ,

    "Hero Honda Passport Programme" - CRM Programme launched

    2001 One million production in one single year5,000,000th motorcycle produced

    2003 Becomes the first Indian Company to cross the cumulative 7

    million sales mark,

    Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,

    Harbhajan Singh and Zaheer Khan as Brand Ambassadors

    2004 Hero Honda became the World No. 1 Company for the third

    consecutive year.

    Crossed sales of over 2 million units in a single year, a global

    record.

    Splendor - World's largest selling motorcycle crossed the 5

    million mark.Joint Technical Agreement renewed

    Total sales crossed a record of 10 million motorcycles

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    Year Key Events

    2005 Hero Honda is the World No. 1 for the 4thyear in a row

    First Scooter model from Hero Honda -

    "Pleasure" introduced

    2006 Hero Honda is the World No. 1 for the 5th

    year in a row

    15 million production milestone achieved

    2007 Hero Honda is the World No. 1 for the 6th

    year in a row

    20 million production milestone achieved

    2008 Hero Honda Haridwar Plant inauguration

    25 million production milestone achieved2009 Hero Honda GoodLife Program launched

    Splendor completed 11 million production

    landmark

    New motorcycle model 'Karizma - ZMR'

    launched

    Silver jubilee celebrations

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    1

    2

    3

    5

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    B j j M m i M&M

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    CDDAWN

    Rs 35,444

    CD-DLX(MAC)

    Rs 39,467

    Bajaj Platina

    Rs 40,000

    Tvs Max R

    Rs 40,000

    Competition Threat low as we are very

    well setup & have Price Sensitive

    Product needed for this Segment

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    SPLENDOR PLUS

    Rs42,599

    SPLENDOR NXG

    Rs 42,599

    Bajaj Discover 100

    Rs 44,000

    Tvs Star City

    Rs40,000-45000

    Competition is eating into our share in

    Urban market ( Discover takes major share

    with its better performing engine )

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