Upload
sachin-dhiman
View
213
Download
0
Embed Size (px)
Citation preview
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
1/12
By:
Abhishek Somal Roll No.2
Ashish Sabarwal Roll No.10
Gautam Sharma Roll No.19
Rahul Bagga Roll No.40
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
2/12
Hero Honda Motors Ltd. is the world's largest
manufacturer of two wheelers, based in
India.
The company is a joint venture between
India's Hero Group and Honda Motor
Company, Japan that began in 1984.
In 2001, the company achieved the coveted
position of being the largest two-wheeler
manufacturing company in India and the
World No.1 two-wheeler company in terms
of unit volume sales in a calendar year by a
single company. Hero Honda has retained that
coveted position till date.
Today, every second motorcycle sold in the
country is a Hero Honda bike. Every 30
seconds, someone in India buys Hero Honda's
top-selling motorcycle Splendor
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
3/12
3
Hero Honda bikes are
manufactured across three globally
benchmarked manufacturingfacilities. Two of these are based at
Gurgaon and Dharuhera which are
located in the state of Haryana in
northern India. The third and the
latest manufacturing plant is based
at Haridwar, in the hill state of
Uttrakhand.
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
4/12
Year Key Events1983 Joint Collaboration Agreement with Honda
Motor Co. Ltd. Japan signedShareholders Agreement signed
1984 Hero Honda Motors Ltd. incorporated
1985 First motorcycle "CD 100" rolled out
1987 100,000th motorcycle produced
1991 New motorcycle model - "CD 100 SS"
introduced,500,000th motorcycle produced
1994 New motorcycle model - "Splendor"
introduced ,1,000,000th motorcycle
produced
1998 2,000,000th motorcycle produced
1999 New motorcycle model - "CBZ" introduced
.Environment management System of
Dharuhera Plant certified with ISO-14001
by DNV Holland
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
5/12
Year Key Events2000 4,000,000th motorcycle produced , Environment Management
System of Gurgaon Plant certified ISO-14001 by DNV Holland
,Splendor declared 'World No. 1' - largest selling single two-
wheeler model ,
"Hero Honda Passport Programme" - CRM Programme launched
2001 One million production in one single year5,000,000th motorcycle produced
2003 Becomes the first Indian Company to cross the cumulative 7
million sales mark,
Appointed Virender Sehwag, Mohammad Kaif, Yuvraj Singh,
Harbhajan Singh and Zaheer Khan as Brand Ambassadors
2004 Hero Honda became the World No. 1 Company for the third
consecutive year.
Crossed sales of over 2 million units in a single year, a global
record.
Splendor - World's largest selling motorcycle crossed the 5
million mark.Joint Technical Agreement renewed
Total sales crossed a record of 10 million motorcycles
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
6/12
Year Key Events
2005 Hero Honda is the World No. 1 for the 4thyear in a row
First Scooter model from Hero Honda -
"Pleasure" introduced
2006 Hero Honda is the World No. 1 for the 5th
year in a row
15 million production milestone achieved
2007 Hero Honda is the World No. 1 for the 6th
year in a row
20 million production milestone achieved
2008 Hero Honda Haridwar Plant inauguration
25 million production milestone achieved2009 Hero Honda GoodLife Program launched
Splendor completed 11 million production
landmark
New motorcycle model 'Karizma - ZMR'
launched
Silver jubilee celebrations
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
7/12
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
8/12
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
9/12
9
1
2
3
5
6
B j j M m i M&M
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
10/12
CDDAWN
Rs 35,444
CD-DLX(MAC)
Rs 39,467
Bajaj Platina
Rs 40,000
Tvs Max R
Rs 40,000
Competition Threat low as we are very
well setup & have Price Sensitive
Product needed for this Segment
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
11/12
SPLENDOR PLUS
Rs42,599
SPLENDOR NXG
Rs 42,599
Bajaj Discover 100
Rs 44,000
Tvs Star City
Rs40,000-45000
Competition is eating into our share in
Urban market ( Discover takes major share
with its better performing engine )
8/7/2019 HERO HONDA(AUTOMOBIE SECTOR)
12/12