Here Today, Gone Tomorrow - ADP

Copyright © 2013 RightThing, LLC Proprietary and Confidential Information. Copyright © 2013 RightThing, LLC Proprietary and Confidential Information.

Here Today, Gone Tomorrow Keeping Up with the Current State

of Recruiting

April 22, 2013

Presented By:

Brian Butcher Vice President, Strategy and Growth

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Copyright © 2013 RightThing, LLC Proprietary and Confidential Information.

2


Unemployment Trends

3

Source: Bureau of Labor Statistics, April 2013

8.3 8.3 8.2

8.1 8.2 8.2 8.2

8.1

7.8 7.9

7.8 7.9 7.9

7.7 7.6

7.2

7.4

7.6

7.8

8

8.2

8.4


Change in Small Business Employment

4

Source: ADP National Employment Report, 2013

94

113

28

48

35

51 61

23

44 55 50

9

115

0

20

40

60

80

100

120

140 Jan-1

2

Feb-1

2

Mar-

12

Apr-

12

May-1

2

Jun-1

2

Jul-12

Aug-1

2

Sep-1

2

Oct-

12

Nov-1

2

Dec-1

2

Jan-1

3

Small Business Employment

* Increase in thousands


Job Postings Per Capita for the 50 most populous metropolitan areas in the United States. The bigger the dot, the more

job postings per capita.

Source: Indeed Job Postings Per Capita, March 2013

San

Jose

Denver

Raleigh

DC

Hartford

Boston

Austin

Job postings per 1,000 people

5


Employment Trends by Industry

Source: Indeed Job Postings Per Capita, 2013

3%

9%

7%

3%

6% 5%

3% 4% 4%

10%

6%

1%

6%

0%

2%

4%

6%

8%

10%

12%

Over Previous Month

6


Top Job Categories for 2013

Source: CareerBuilder.com, 2013

Job Planned Hiring

Sales 29%

IT 27%

Customer Service 23%

Engineering 22%

Production 22%

Business Development 18%

Administrative 17%

R&D 15%

Accounting and Finance 14%

Marketing 14%

7


Talent Scarcity

8

Source: ManpowerGroup Talent Shortage Survey, 2012

52% 49%

34% 34%

0%

10%

20%

30%

40%

50%

60%

2011 2012

US

Global


Top 10 Employment Websites

9

Source: Alexa Rankings, February 2013

Site Alexa Traffic Rank

1. Indeed.com 71 in U.S., 247 globally

2. Monster.com 107 in U.S., 530 globally

3. CareerBuilder.com 137 in U.S., 734 globally

4. About.com: Job Search 31 in U.S., 83 globally (About.com)

5. SnagAJob.com 649 in U.S., 3,466 globally

6. JobsDB.com 131 in Indonesia, 2,637 globally

7. AOL Jobs 17 in U.S., 68 globally (AOL.com)

8. Carbonmade 8,689 in U.S., 11,424 globally

9. Job.com 2,158 in U.S., 11,378 globally

10. Juju Job Search Engine 2,388 in U.S., 13,857 globally


Source: CareerXRoads Sources of Hire, 2013

25%

23%

18%

7%

7%

6%

3%

3%

3% 2% 2% 1% 3% Employee Referrals

Career Site

Job Boards

Other

Direct Source

College

Rehire

3rd Party Recruiter

Social Media

Print

Temp/Contract-to-Hire

Career Fair

Walk-In

28%

20%

10%

9%

8%

7%

4%

4%

3%

2%

2%

2%

1%

Open Positions Filled by Source

10


Evolution of Recruiting

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Standard Stages of Recruiting

• Reactive recruiting

• May prove okay for some openings

• Ineffective for high profile or hard-to-fill openings

Identify Opening

Open Requisition

Source/ Identify

Candidates

Screen and

Select

Offer/ Onboard

Time and Labor Intensive

12


How Companies Used to Recruit

Jobseeker

Jobseeker posts resume

ATS feeds openings to Job Boards

Jobseeker finds jobs careers.com

and applies or creates alert for

future openings

ATS posts jobs to

Careers.com

Recruiter

searches

job boards

for qualified

candidates

Company

Career Site

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Source: Bersin & Associates, The Talent Acquisition Factbook 2011

Recruiting Has Evolved

Talent Communities

Mobile Recruiting

Candidate Relationship Management (CRM)

Social Media

Professional Networking

Employment Branding

Print Ads and Online Job Boards

An estimate 76% of job seekers now use social

media to look for new jobs. (Jobvite, Oct. 2012) The days of print ads and job boards

have changed . . .

14

http://delivr.com/dload?chl=http://delivr.com/191mt_qr


$

of Current Recruiting Environment

IMPACT

92% of companies use social media to recruit

Source: Jobvite, 2012 49%

Smartphone market share is

and that will increase to 52% or more by 2014 Source: Pew Internet Research, 2012

1.4per Capita

Mobile Devices

Predicted by 2016

Source: HTC, 2012

15


Investments

Source: Bersin & Associates, The Talent Acquisition Factbook 2011

Companies are re-directing their recruiting dollars to:

Investment changes in 2012-2013 are occurring as companies seek more cost

effective and innovative ways to engage candidates and attract top talent

Employment

Branding Professional

Networking

Social

Media

Candidate

Relationship

Management

Mobile

Engagement

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Future Recruiting Trends • Social Media

– Enhances your employment brand

– Strengthens relationships with current and future

employees

– Helps create an interest in products, service

offerings, etc.

• Apps, aggregators and time-saving tools make it

extremely easy to leverage resources and

improve recruitment tactics

• Highlights − 98% of recruiters in North America used social

media for recruiting in 2012 (SIA, 2013)

− 60% of Twitter users access the platform via their

mobile (Wall Street Journal, 2012)

− Facebook surpassed 1 billion members in 2012 (Forbes) The Future is HERE

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http://twitter.com/

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Employer Branding

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Importance of Employer Branding

90% of Millennials using social media to search for a job will use Facebook

Source: HRO Today, January 2013

2x Cost-per-hire is

when companies have a weak employer brand

Source: LinkedIn White Paper: Why Your Employer Brand Matters, 2012

74% of jobseekers read a company website before applying Source: CareerBuilder, The New Job Hunt, 2012

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Employment Branding and

Communication Strategy

Develop Strategy

Leverage

Social Media

and Mobile Technology

Deploy

Communications

Making the most of your employment brand marketing and communications.

Develop strategic vision for

career site portal

functionality building on

existing brand

• Evaluate career site

portals for potential

enhancements

• Deliver consistent

employment brand and

employee value

proposition

• Enhance candidate

experience as we market

and drive candidates to

apply online

Leverage appropriate

channels to enhance

proactive recruiting

• Build/enhance social

media tools to support

hiring plan

• Utilize microblogging to

deliver employee value

proposition to specific

candidate groups or

markets

• Communicate job

opportunities

• Drive traffic to online and

mobile career sites

Deploy communications

through all channels

• Connect with candidates

anytime, anywhere

through mobile devices

• Proactively build a talent

pool

• Offer best-in-class

technology platforms to

expand employer

branding footprint

• Measure and report on

the results

20


Reach Candidates Through Multiple

Channels Mobile Career Site

Email Alerts

Text Alerts

Apps

Job

Opening

21


Social Media

22


The Impact of Social Media on Recruiting • A game-changing impact on how companies source and

recruit critical talent across all industries AND even more

significant than the introduction of online job boards and resume databases

88% of job seekers have a

profile on at least ONE

SOCIAL NETWORK

92% of companies in the US are

now using SOCIAL MEDIA to RECRUIT.

Over 1/2 use Twitter ® Almost ALL use LinkedIn®

2/3 use Facebook ®

23

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http://images.google.com/imgres?imgurl=http://2007.ispace.ci.fsu.edu/~arh04d/anthonyrhopkins/images/linkedin.jpg&imgrefurl=http://2007.ispace.ci.fsu.edu/~arh04d/anthonyrhopkins/&usg=__OqizoWY7aBNSOmag27bin12LmAI=&h=216&w=640&sz=49&hl=en&start=2&sig2=q5Jp4MxqN7rxrmPEYHTdzw&um=1&itbs=1&tbnid=d5Sjr-qb-drGeM:&tbnh=46&tbnw=137&prev=/images?q=linkedin&um=1&hl=en&rlz=1T4HPND_enUS373US229&tbs=isch:1&ei=CjbKS5ywOqbmtAPp1NmYAw

http://images.google.com/imgres?imgurl=http://www.itejas.com/media/blogs/a/Plaxo_logo.jpg&imgrefurl=http://www.itejas.com/&usg=__4ymsxvP8MiG-EcmA8zhR23GbmJw=&h=546&w=1713&sz=151&hl=en&start=1&sig2=10XSf7hq_sz5jt05aO9Vag&um=1&itbs=1&tbnid=W8DMTVXaO2H4NM:&tbnh=48&tbnw=150&prev=/images?q=plaxo&um=1&hl=en&rlz=1T4HPND_enUS373US229&tbs=isch:1&ei=JjbKS_GANITmtQPmxKmqAw

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http://twitter.com/


Social Media Statistics

Source: HRO Today February 2013

25% of Millennials interact with a hiring

organization’s social media profile, more than

any other generation

90% of Millennials who use social media for

their job search use Facebook

More Baby Boomers (29%) than Millennials

(23%) use social networks for job searches

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Top 10 Social Networking Sites

Source: Dreamgrow, 2013

Network February 2013 February 2012

Facebook 60.14% 62.85%

YouTube 22.93% 20.29%

Twitter 1.86% 1.56%

Pinterest 1.17% 1%

Yahoo! Answers 0.90% 1%

LinkedIn 0.82% 0.8%

Google+ 0.78% 0.47%

Tagged 0.56% 0.68%

Instagram 0.37% n/a

Tumblr 0.34% n/a


Social Media

Connect social media and talent communities

Demonstrate employer value proposition

Communicate with potential talent

26


27

Recruiting Through Social Media

of organizations saw an

Increase in candidate quality

43% Source: Jobvite Social Recruiting Survey, 2012

30% of companies have a reduced time-to-hire

Source: Jobvite Social Recruiting Survey, 2012

31% of companies saw an increase in employee referrals Source: Jobvite Social Recruiting Survey, 2012

27


Mobile Recruiting Trends

28


Mobile Trends

Source: Jibe and Kelton Research: The State of Mobile Recruiting, 2012; Mobile Marketer iMomentous;; Mashable; Pew Research; BI Intelligence; Gartner; Forrester

• By 2014, there will be 10

billion mobile devices

• Mobile traffic will be greater

than desktop traffic by 2015

• 32% of jobseekers have

applied on a mobile device

• Tablet sales will grow by over 50% per year

• 665 million tablets in use worldwide by 2016

• More than 112 million Americans will own a tablet by 2016

29


Why is Now a Great Time for Mobile

Recruiting?

32% of jobseekers have applied

for a job on a mobile

device Simply Hired, Mobile Recruiting Outlooks, 2013 72%

of jobseekers want to

receive career opportunity

information on their

smartphones iMomentous: Smartphones in the Workplace, 2012

88 text messages per day Pew Research, 2012

The average American adult

sends and receives an

average of

30


Mobile Use

85%

49% 54%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

American Adults

Cellphone

Smartphone

Smartphone Use Ages 18-24 and 35-44

Smartphone Use Ages 25-34

Source: Pew Internet: Mobile, September 2012; Nielsen Wire: Generation App, 2011; CTIA 2010; Pew Research: Generations, 2011; SimplyHired, Mobile

Recruiting Outlook 2013

31


Connect with Diverse Candidates

42%

47% 49%

24%

51%

42%

0%

10%

20%

30%

40%

50%

60%

Smartphone Ownership

Cell-Mostly Internet Browsing

Source: Pew Internet, Smartphone Ownership Update, September 2012; Pew Internet: Cell Internet Use 2012, 2012

32


Mobile Recruiting

Mobile sites Tablet sites

Geo-location Text message alerts

33


Talent Communities

34


What is a Talent Community?

An ever-increasing NETWORK of

potential candidates

BUILT AHEAD of business demand

35


Registration for Automatic Text and

Email Job Alerts

Add mobile opt-in widget to career site Allows anyone browsing to

register for automated text and email job alerts

Collects candidate preferences and geo-location for future narrowcast marketing

36

36


Prospect Registration Elements

email text phone

Mobile career site and application process

Opt-in for text reminders

Text registration and scheduling

Location based campaigns

Refer a friend

Mobile opt-in allows:

Automated text job alerts

Hiring Event registration

Text updates

Text reminders

Links to career site on mobile

Candidate:

registers via mobile

applies into ATS

completes application,

prescreen and initial

screening online

Candidate receives automatic text job alerts

based on zip code and job preference

37


Developing an Effective Recruiting

Strategy

• Enhancing the candidate experience

• Building a talent pool

• Attracting active and passive talent

• Speeding up the recruitment process

• Improved candidate quality

• Optimize the career site for the mobile web

Set Achievement Goals

38


Benefits of Recruitment Innovation

Combine branding, social

media and mobile technology

Supply pool of candidates,

and engage with top talent

Improve time-to-fill and

recruiting costs

Maximize relationship

building

Move from a reactive to a

proactive recruiting strategy

39


Thank You!

Brian Butcher, Vice President – Strategy and Growth

Phone: 678-714-9452

[email protected]

The RightThing An ADP Company

3401 Technology Drive Findlay, OH 45840

www.rightthinginc.com

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Here Today, Gone Tomorrow - ADP