herbs & clay peeling cleanserpeeling + detox cleaning in a single, revolutionary sa-lon treatment.

100% NATURAL INGREDIENTS, BIODYNAMIC INSPIRATION

ENHANCE THE EFFICACY OF HERBS & CLAY PEELING CLEANSER BY FOL-LOWING THE PHASES OF THE MOON.

THE SOLUTION:Herbs & Clay Peeling Cleanser, the OW regenerating experience that frees you from stress and to-xins, restoring vitality to your hair and scalp and preventing imba-lances and problems in them.

WHEN: TO USE ALTERNATELY WITH OTHER OW TREATMENTS AND HAIR BATHS. SUGGESTED FREQUENCY: 1 HERBS & CLAY PEELING CLEANSER TRE-ATMENT EVERY 2/ 3 TREATMENTS WITH OW HAIR BATHS.

Stress, aggressive treatments and an intense daily life put the balance of your body to the test, and that inclu-des your scalp and hair.

TARGET CUSTOMERS:All salon clients, to strengthen and balance the scalp and to prevent any problems*. Also ideal for cu-stomers with a vegan lifestyle.

*In the presence of skin dysfunct ions, f i rst t reat v i th the specif ic OW TREATMENTS products

An exclusive wellness experience right at your salon. 100% natural cleansing peeling which com-bines the medicinal effectiveness of biodynamic Savory Leaves and Horsetail stems with the pu-rifying and detoxifying virtues of Amazonian pink clay and of Soap nuts, the aromatherapeutic po-wer of the natural, biodynamic essential oil blends.

A rebalancing treatment for your scalp, your hair and ... your mind!

Biodynamicinspiration.IN NATURE, EQUILIBRIUM IS WHAT COUNTS. THOSE WHO FOLLOW THE BIODYNAMIC AGRICULTURE METHOD KNOW IT WELL. BIODYNAMICS SEES IN THE HARMONY BETWEEN NATURE, SOIL AND MAN THE SECRET TO OBTAINING HEALTHY, VI-TAL AND STRONG FRUITS AND PLANTS WITHOUT THE USE OF CHE-MICAL SUBSTANCES.

In the same way, in order to have vital, ener-gy-rich scalp and hair, they must undergo periodic detoxifying and regenerating tre-atments. Alternate Herbs & Clay Peeling Cleanser with your OW hair care routine, to increase vitality and let your hair receive the traditional OW treatments in the best way possible.

To remain in equilibrium and be able to offer vital fruits and plants rich in nu-trients, biodynamic soil should periodi-cally be stimulated and balanced. The soil is fortified through preparations ba-sed on completely natural ingredients that strengthen it, make it vital and pre-pare it to receive the crops that will be planted in it in the best way possible.

BIODYNAMICSOIL:

HEALTHYSCALP AND HAIR:

in harmony,like

nature

In balance with the cosmos, to increaseeffectiveness.

NATURE IS NOT ONLY WHAT IS FOUND ON THE GROUND, BUT ALSO THAT WHICH IS ABOVE US.

LIFTING OUR EYES TO THE SKY, THERE IS A POWERFUL AND MYSTERIOUS STAR THAT WATCHES OVER THE LIFE OF MEN AND NATURE: THE MOON.

The Moon has an effect on plantings and harvests, it determines the ebb and flow of the tides, it even has an effect on births and enhances hair growth and beauty.

Biodynamic agriculture is also strongly linked to compliance with the lunar calendar.

PERFORMING HERBS AND CLAY PEELING CLEANSER IN CONJUN-CTION WITH THE LUNAR PHASES INCREASES THEIR POWER AND EFFECTIVENESS.

In what way?

The moons complete a cycle of approximately 29 days, which can roughly be divided into two phases, of around two weeks each:

WAXING MOON (FROM THE NEW MOON TO THE FULL MOON)

From the new moon to the full moon the roots absorb nourishment, sap in full swing, the plants grow strongly. It is the time to recharge the hair with moisturising, antioxidant and fortifying ingredients, as they will be absorbed by the hair fibre to the maximum.

WANING MOON (FROM THE FULL MOON TO THE NEW MOON)

With the waning moon the pace slows down, as if resting, to be ready to start up again with the new moon. It is the right time to implement soothing, purifying and calming strategies, to let the scalp rest.

SUGGESTED TREATMENTS: HERBS & CLAY PEELING CLEAN-SER + ANTIOXIDANT BLEND OR STRENGTHENING BLEND

SUGGESTED TREATMENT:HERBS & CLAY PEELING CLEAN-SER + RELAXING BLEND

LUNAR PHASES 2017

active ingredients

soapnut

Fruit of a tree that lives in tropical climates, soap nuts contain sapo-nin, a very powerful, disinfectant and antibacterial natural cleansing substance. Gives natural softness and shine to hair.

fair-tradeamazonian pink clay

Rich in minerals and micromine-rals (copper, selenium, magne-sium, zinc and manganese), helps it maintain its equilibrium. Gently removes residues and regulates sebum production.

biodynamicsavory

Rich in tannins, it has a strengthe-ning action on the hair bulb. It’s a powerful antioxidant, helping to prevent and counteract damage caused by free radicals.

organichorsetail

Re-mineralising and strengthening, it increases scalp and hair elastici-ty. Stimulates and tones the scalp to counteract hair loss. Regenerates and re-mineralises the hair’s structure.

CONSISTS OF ALL-NATURAL, 100% PURE INGREDIENTS WHICH HAVE NOT UNDERGONE REFINING PROCESSES, THUS FULL OF MAXIMUM ENERGY POWER.

USE: mix 3-6 teaspoons of herbs & clay peeling cleanser (depending on the length and amount of hair) with the amount of hot water needed to obtain a paste. Add 10 drops of the specific blend. Apply to wet hair, massage for about 5 minutes, and rinse thoroughly. Repeat if necessary*.

herbs & clay peelingcleanser

100% NATURAL AND BIODYNAMIC INGREDIENTS

160 g

# Gently and effectively cleanses hair and scalp without using chemical agents.

# Leaves hair soft and moisturised, without needing to apply a conditio-ning treatment.

# Through micronisation of the ingredients, it performs a slight peeling on the scalp, promoting its delicate renewal.

100% NATURAL,PURIFYING ANDDETOXIFYINGPEELING BATH

WITH 100%BIODYNAMIC SAVORY,ORGANIC HORSETAIL, FAIR-TRADE PINKCLAY AND SOAP NUT.

* Only when necessary, apply no-rinse moist conditioner for a more powerful detangling effect

USE: add 10 drops to the mix composed of herbs & clay pe-eling cleanser and water. Pro-ceed with cleansing.

100% NATURAL AND BIODYNAMIC PURE ESSENTIAL OILS

7 ml

# Stimulates microcirculation in the scalp, favouring the growth of strong and healthy hair.

# It has a protective effect, preserving the hair shaft from oxidation.

# Restorative action, provides shine to your hair.

strengtheningblend

STRENGTHENINGAND STIMULATING BLEND

WITH 100% ESSENTIAL OILS: BIODYNAMIC MINT, ROSEMARY, THYME AND LEMON.

OLFACTORY NOTES:

relaxingblend

REBALANCING ANDDETOXIFYING BLEND

WITH 100% ESSENTIAL OILS: BIODYNAMIC FENNEL, SAGE, LAVENDER AND CEDAR.

100% NATURAL AND BIODYNAMIC PURE ESSENTIAL OILS

# Promotes the natural detox of hair and scalp, which are purified from impurities and toxins.

# Relaxes and calms sensitive scalps.

# Provides shine and vitality.

7 ml

USE: add 10 drops to the mix composed of herbs & clay pe-eling cleanser and water. Pro-ceed with cleansing.

OLFACTORY NOTES:

7 ml

antioxidant blend

ANTIOXIDANT ANDNOURISHING BLEND

WITH 100% ESSENTIAL OILS: BIODYNAMIC BLOOD ORANGE, BASIL, LEMON BALM ANDBERGAMOT.

100% NATURAL AND BIODYNAMIC PURE ESSENTIAL OILS

# Rich in Vitamin C, this blend protects the hair against ageing.

# Acts as a barrier against dehydration caused by external agents.

# Nourishes the hair fiber deep down, providing an energising and brighte-ning action.

USE: add 10 drops to the mix composed of herbs & clay pe-eling cleanser and water. Pro-ceed with cleansing.

OLFACTORY NOTES:

more than a simpletreatment: a ritualof pure wellbeing

OW bamboo blender100% handmade

THE TRADITIONAL BAMBOO WHISK USED BY JAPANESE TRADI-TION FOR THE TEA CEREMONY. FRUIT OF CRAFTSMANSHIP AND HOURS OF METICULOUS WORK, OW BAMBOO BLENDER CONTAINS THE NOBILITY OF A CEREMONIAL OBJECT, THE FLEXIBILITY OF THE BAMBOO FROM WHICH IT IS MADE AND THE CRAFTSMANSHIP THAT WENT INTO ITS MAKING.

Its shape, composed of very thin fibres, perfectly and homogeneously blends the 100% botanical and mineral ingredients of the treatment, without altering their purity and energy.

Rinse OW BAMBOO BLENDER af-ter each use. Rinse it after each use, blot it with paper and let it dry with the whisk pointing up.

stepbystep

STEP 1.Pour 3 to 6 teaspoons of HERBS & CLAY PEELING CLEANSER (de-pending on the amount of hair) into the wooden bowl and gradually add a small amount of hot water until obtaining a paste.

STEP 2.Mix the compound with an OW BAM-BOO BLENDER working it until it is perfectly blended.

STEP 3.Add 10 drops of STRENGTHENING BLEND or RELAXING BLEND or ANTIOXIDANT BLEND, according to the type of hair and the desired treatment.

FOLLOWING THE LUNAR CALEN-DAR, THE EFFECTIVENESS OF THE TREATMENT WILL INCREASE.

STEP 4.Apply the compound on wet hair and massage it on scalp and lengths for about 5 minutes. The treatment gen-tly cleanses without producing foam. Rinse thoroughly, repeat if necessary and style.

OW wooden bowl + wooden spoonBOWL AND SMALL SPOON MADE OF NATURAL BEECH WOOD. THE ROU-GHNESS OF WOOD MEETS A MINIMALIST DESIGN; THE PERFECT COM-BINATION FOR A 100% NATURAL RITUAL.

PRESENTATION IS KEY IN HOW THE TREATMENT IS PERCEIVED. OW WOO-DEN BOARD IS THE 100% NATURAL TRAY THAT GIVES MOOD AND EMOTION TO THE PRESENTATION OF THE TREATMENT TO THE SALON CLIENTS. A BIRCH WOOD TRAY WITH SPECIAL SPACES TO ACCOMMODATE PRODUCTS AND THE TOOLS USED IN THE TREATMENT.

OW wooden board

LOOKS WELL IN THE SHOP WIN-DOW BUT IT IS ALSO PERFECT TO DISPLAY AT THE SALON; IT CAN BE USED TOGETHER WITH OW WOODEN FRAME OR WITH THE INCLUDED SUPPORT. ITS SIZE, 70X100 CM, IS PERFECT TO CON-VEY A HIGH-IMPACT EMOTIONAL MESSAGE ABOUT THE OW CLE-ANSING PEELING TREATMENT. * OW WOODEN FRAME NOT INCLUDED

FLYER THAT PROMOTES THE NEW 100% NATURAL SALON SERVICE OW CLEANSING PEELING. DOU-BLE MEANING: CONSUMER BRO-CHURE BUT ALSO SALON VISUAL.

Ow Herbs & ClayPeeling CleanserVisual

Ow Herbs & ClayPeeling CleanserFlyer

o w a y . i t P R I N T E D O N R E C Y C L E P A P E R .