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CONNECTING THE GLOBAL CLEANING COMMUNITY…H e l p i n g t o g r o w y o u r b u s i n e s s
®
2020 MEDIA PLANNER
BRANDS OVERVIEW
95 Years Young and GrowingISSA has served the commercial cleaning industry since 1923. From its beginning as a supplier/ distributor organization to becoming the leading association serving the global cleaning community, ISSA continues to expand its footprint to engage the immense international marketplace and assist members and the industry in their success in an ever-transforming business environment.
Unmatched PartnerNo other organization is better positioned to deliver its partners, members, and audiences with solutions to aid in their growth.
Best Solutions for your SuccessISSA offers unparalleled access and reach to each segment of the market across industry-leading media brands, digital assets, market intelligence, and a growing global event portfolio. Utilize ISSA’s media team, which has more than 100 years of collective experience, to select the best platforms for your marketing goals, whether raising brand awareness, generating leads, or position-ing your brand as a thought leader.
93,000+ Website
Users
70,000+ E-mail
Subscribers
67,000+ Magazine
Subscribers
60,000+ Social
Followers
290,000+ Media
Connections
WHAT REALLY ATTRACTS YOUNG WORKERS
NEW DEPARTMENTS:• INDUSTRY INNOVATORS• ISSA
February 2019www.issa.com
PERFORMANCE MANAGEMENT
MARKET FOCUS:Sweeping ‘Glug-Glug’ Under the Rug
Succession Planning
Elements of Value
Circulation . . . . . . . . . . . . . . . . . 9,200 e-Newsletters . . . . . . . . . . . . 20,000+ISSA.com Visitors . . . . . . . . 42,000+ISSA.com Pageviews . . . . .150,000+
ISSA Today is the ONLY publication reaching all segments of the supply chain and service providers within the cleaning industry. Serving the most influential audience in the market, its c-suite approach to high-level industry trends and data makes ISSA Today and its associated digital platforms a must read. Its audience includes distributors, wholesalers, building service contractors, in-house ser-vice providers, residential cleaning services, manufacturers, and associate members.
issa.com
Circulation . . . . . . . . . . . . . . . .33,300e-Newsletters . . . . . . . . . . . . 35,000+CMMOnline.com Visitors . . . .25,000+CMMOnline.com Pageviews . .65,000+
Reaching both end-user segments of the commercial cleaning/facility services mar-ket (BSC’s and in-house/facility managers), CMM has been the industry’s voice of the end-user since 1964. Top-level decision makers in education, healthcare, commercial, retail, hospitality, and industrial verticals rely on CMM for both business management and best practices for their facilities and business growth.
cmmonline.com
Circulation . . . . . . . . . . . . . . . .25,000e-Newsletters . . . . . . . . . . . . 30,000+Cleanfax.com Visitors . . . . . 26,000+Cleanfax.com Pageviews . . 41,000+
Cleanfax services the specialty cleaning and restoration industries. From carpet and floor care to disaster restoration, remediation, and environmental services, Cleanfax is the ONLY media brand engaging both segments of this niche marketplace and the ONLY audited title among media brands in this space.
cleanfax.com
BRANDS OVERVIEW A U D I E N C E / R E A C H
®
2020 MEDIA PLANNER
A N P U B L I C AT I O N
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POWERFUL, INTEGRATED MARKETING & ADVERTISING SOLUTIONS ISSA is your trusted resource, reaching qualified readers from manufacturing, distribution, facility services, and facility management markets across an ever-expanding multimedia landscape.
ISSA Today’s print and digital audience includes:
• Top executives, purchasers, and decision-makers from ISSA’s membership
• All segments of the industry (distribution, facility services — commercial and residential — and facility management)
• Multiple industries — jansan, healthcare, education, food service, hospitality, and office products
• More than 70,000* average monthly reach
* Includes impressions across print and digital ISSA Today magazine, unique visitors to ISSA.com, and ISSA e-newsletters.
issa.com
ISSA TODAY 2020 EDITORIAL CALENDAR
As the worldwide cleaning industry association, we know and understand the disruption across all channels of the marketplace. We focus our content on high-level, thought-provoking solutions to support the growth of our members and readers.
ISSA Today is the ONLY publication reaching all channels of the supply and service segments of the cleaning industry and is distributed in print to more than 9,000 ISSA members and digitally to another 30,000 industry professionals.
January/February March/April May/June
Ad Close / Material Deadline
12/13/19 / 12/18/19 2/24/20 / 3/2/20 4/27/20 / 5/4/20
Lead Feature Industry Trends and Transformation Health, Safety, and Sustainability Workforce Challenges and Engaging Millenials
Market Coverage Sales Management Competing with Amazon Business Combating Margin Erosion
Special Coverage Productivity and Process Improvement Flooring Trends Zero Waste/Recycling
Market Focus e-CommerceTowel and Tissue
Distribution Software Carpet Care
Restroom Care Floor Care Equipment and Supplies
Bonus Distribution Clean Buildings Expo ISSA Show Canada
July/August (ISSA Show 2020 Preview) September/October November/December (ISSA Show Review)
Ad Close / Material Deadline
6/29/20 / 7/6/20 8/17/20 / 8/31/20 11/9/20 / 11/16/20
Lead Feature Digital Technologies and Automation Talent Development Today's Technology, Tomorrow's Advancements
Market Coverage Private Labeling Website Presence and e-Commerce Mergers and Acquisitions
Special Coverage Best Practices: Recruiting and Retaining Staff Succession Planning Differentiation
Market FocusSafety Supplies Odor Control
Fleet/Asset Management Cleaning Tools and Supplies
Waste/Recycling Infection Prevention
Bonus Distribution ISSA Show North America 2020
IN EVERY ISSUE:
Trends impacting the global cleaning industryUpper-level staff management tips and strategiesInnovative products and their impact on the marketplace
Advocacy and regulatory news and updatesSuccess stories of ISSA member companiesThe latest member company news and industry updates
Reports from IEHA, ARCSI, GBAC, ISSA Worldwide
DIGITAL ADVERTISING I S S A . C O M / E - N E W S L E T T E R S
The industry’s leading website
ISSA.com is the go-to resource for the cleaning industry. Take advantage of ISSA.com’s engaged audience to increase your brand presence, drive website traffic, and enhance your thought leadership position with traditional and content-based opportunities.
Show off your brand with:Website Display Ads/BannersVideo AdsEducational Quick ClipsBuyers Guide Featured Listing
ISSA e-NewslettersDeliver your messaging directly to the inbox of your target market! Consistently and cost effectively reach your target market with ISSA’s Clean Matters e-Newsletters. ISSA’s Clean Matters are segmented to each ISSA member group so you can better communicate your advertising message. This content is delivered weekly to each audience segment, providing news, trends, and must-know information.
Options Include:Premier Banner, Medium Rectangle, Sponsored Content, Product Spotlight.
42,000+ Monthly Unique
Visitors
150,000+Monthly Page
Views
PRINT RATES AND SPECS
ISSA Today NET RATES 1x 4x 6x2-Page Spread $7,990 $7,560 $7,225
Full Page $4,700 $4,450 $4,250
1/2 Page Spread $6,250 $5,935 $5,675
1/2 Page Island $3,740 $3,400 $3,340
1/2 Page $3,380 $3,160 $3,060
1/3 Page $2,490 $2,350 $2,290
1/4 Page Square $2,170 $1,960 $1,930
ISSA Media Network Marketplace 3x 6x1/4 Page $2,650 $2,300
1/6 Page $2,000 $1,775
ISSA Official Exhibit Directory NET RATES RateFull Page $6,760
1/2 Page Horizontal Spread $9,000
1/2 Page $4,430
1/3 Page $3,390
1/4 Page Square $2,825
2-Page Spread $12,250
16” x 11.125”
Two Page Spread Full Page Bleed
8” x 11.125”
4.5” x 7.5”
1⁄2 Page Island
Full Page
7” x 10” 16” x 4.875”
1⁄2 Page Horizontal Spread
TRIM SIZE: 7.875”(w) x 10.875”(h), BLEED: Image must extend .125” beyond trim size. Keep live matter .375” from final trim, LIVE AREA: 7.25”(w) x 10.5”(h)
PRINT SPECS: High Resolutions (Press Optimized) PDF’s. All fonts and images embedded. Convert all colors to CMYK. Convert all fonts to outlines if possible. All images should be 300 dpi. Flatten layers/transparencies.
6.875” x 4.875”
1⁄2 Page Horizontal
3.375” x 9.8125”
1⁄2 Page
Vertical
2.125” x 9.5”
1⁄3 Page
Vertical
4.5” x 4.875”
1⁄3 Page Square
2.125” x 4.875”
1⁄6 Page Vertical
6.875” x 3”
1⁄3 Page Strip
3.375” x 4.875”
1⁄4 Page Vertical
6.875” x 2.125”
1⁄4 Page Strip
DIGITAL RATES AND SPECS
ISSA.com Display Units Desktop Mobile Rate
Leaderboard 728x90 320x50 $1,295
Half Page 300x600 300x250 $1,495
Max file size: 50K JPEG/GIF, 200K HTML5, 3 Loops Max
Additional Digital Opportunities Rate
Three-month Video package $2,200
Six-month Video package $4,200
ISSA Educational Quick Clips $1,295 each
ISSA Show North America CONNECT e-mail $5,500
Buyers’ Guide Featured Listing $1,595/per 12-month package
Digital Edition Sponsorship Rate
Digital Issue: Issue Sponsor $2,590
Digital Issue: Issue Sponsor and Skyscraper $4,500
Buyers’ Guide Listing
E-NEWSLETTER MARKETING RATES AND SPECS
The Official ISSA Show Daily e-Newsletter
Position Dimensions Daily Week
Premier Banner 600 x 160 Pixels $2,000 $8,000
Medium Rectangle 1 300 x 250 Pixels $1,000 $4,000
Featured Article | Product Spotlight
300 x 250 Banner (50 Character headline, 50 words of copy, Image, url) $1,200 $4,800
Medium Rectangle 2 300 x 250 Pixels $800 $3,200
Exclusive Sponsor - all placements $5,000 $20,000
e-Newsletter Marketing Rate
ISSA Clean Matters e-Newsletters; Manufacturer Weekly, Distributor Weekly, BSC Weekly and Facility Professional Weekly
Manufacturer Distributor BSC Facility Pro
Monthly Weekly Monthly Weekly Monthly Weekly Monthly Weekly
Premier Banner 600 x 160 Pixels $2,500 $750 $2,500 $750 $1,750 $500 $1,025 $300
Medium Rectangle 300 x 250 Pixels $2,000 $600 $2,000 $600 $1,525 $450 $950 $275
Sponsored Content | Product Spotlight 50 Character headline, 50 words of copy, Image, url. $2,000 $600 $2,000 $600 $1,525 $450 $950 $275
Exclusive Sponsor - all placements $5,500 $1,675 $5,500 $1,675 $4,075 $1,200 2,500 $750
Max file size: 50K JPEG/GIF
2020 MEDIA PLANNER
A N P U B L I C AT I O N
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PROVEN, TRUSTED LEADERWhere Facility Service Providers Find Solutions
Cleaning & Maintenance Management (CMM) is the leading media brand reaching facility service providers and has been the market leader for more than 50 years. CMM is the only media brand that delivers reach and coverage to the entire end-user space from building service contractors to in-house service providers and facility managers.
We understand the fragmented cleaning, maintenance, and facility services business and know the importance of a holistic approach to each of these disciplines to maintain clean, healthy, and safe environments. We also understand how busy industry professionals are, how multifaceted their roles are, and that they consume information across a variety of mediums. That’s why we deliver insightful, thought-provoking and concise content across a dynamic media landscape, available to our audience whenever, wherever 24/7/365.
CMM reaches the highest quality audience, delivers best-in-class content, and connects marketers and buyers across an array of media channels. Partner with CMM to capture your share of the $40B market.
cmmonline.com
The Most Effective Media Buys are Integrated.
Selecting the right media platforms for your message has never been more challenging. Understanding where decision makers get their information is imperative. And it’s not just one platform – it’s a variety, including magazines, websites, e-mail, social media, and more. Utilizing the strength of each medium is the best use of any advertising budget.
Trade Media is the No. 1 information source for industry professionals.
INTEGRATED SOLUTIONS
TOP RESOURCE FOR LEARNING ABOUT THE INDUSTRY
Trade media . . . . . . . . . . . . . . . . . . 85% (magazines, websites, e-newsletters)
Distributors . . . . . . . . . . . . . . . . . . 74%
Industry trade shows . . . . . . . . . . . 65%
Manufacturers . . . . . . . . . . . . . . . . 57%
Networking/Peers . . . . . . . . . . . . . 59%
Social media outlets . . . . . . . . . . . 35%
INTEGRATED SOLUTIONS S H O W C A S E Y O U R B R A N D
SOCIAL MEDIAFacebook, Twitter, Instagram, and YouTube
TO REACH THE TRUE SCOPE OF CMM’S AUDIENCE, YOU NEED A SOLID PRESENCE ON ALL PLATFORMS.
35,000+ e-Newsletter subscribers
33,300 print & digital
subscribers
25,000+ website users
90,000+ industry pros
engage with CMM on a monthly basis
ENGAGING THE MOST DIVERSE AUDIENCE D E L I V E R I N G D Y N A M I C P U R C H A S I N G P O W E R
CMM provides unprecedented access to the most influential decision-makers across a variety of multimedia platforms, giving your message access to our audience anytime – anywhere.
Your Message + Our Audience =
PROVEN RESULTS
AUDIENCE TITLES INCLUDE✔ Owner/President/General Management
✔ Director/Manager/Supervisor of Custodial Services
✔ Director of Facilities
✔ Director/Manager of Maintenance/Operations
✔ Manager of Building Services
✔ Director of Environmental Services
✔ Director of Housekeeping/Executive Housekeeper
CMM maintains a high-level audience and is the premier media brand serving the facility services market. We invest heavily in our audience so you can be assured your message is reaching the right people. Additionally, we focus on the job titles within each vertical market that are responsible for procuring facility services products, with 92% of CMM’s audience involved in purchasing decisions.
Total Print/Digital Circulation: 33,300 AUDIENCE PROFILE
27% Education
45% Building Service
Contractors2%
Industrial
15% Healthcare
4% Commercial
4% Retail
3% Hospitality
1% Other
IN EVERY ISSUE:
Trending topics impacting the built environmentManagement-level operational best practicesBusiness strategy and growth solutions for BSCs
Solutions for common cleaning and maintenance challengesSustainable strategies for leaner and greener operationsThe latest company, people, and industry updates
New industry offerings in the changing marketplaceFSP real world success stories
CMM 2020 EDITORIAL CALENDARJan/Feb March April May/June
Ad Close / Material Deadline
12/30/19 / 1/8/19 2/11/20 / 2/18/20 3/9/20 / 3/16/20 5/13/20 / 5/20/20
Lead Feature Infection Control Spotlight: Carpet Care Training and Certification Spotlight: Hard Floor Care
Market Coverage State of Facility Services Industry Cleaning for HealthIn-house/Facility Services
Benchmarking Survey Report Workforce Development
Technical/How-To Tile and Grout Quality Assurance Recruiting and Retaining Staff Preventing Cross Contamination
In Focus Dispensers Floor Care Equipment and Supplies Disinfection and Electrostatic Towel and Tissues
Sponsored Content ISSA Innovation Award Showcase Carpet Care Showcase Technology Showcase Hard Floor Care Case Studies
Webinars Carpet Care Hard Floor Care
Bonus Distribution Clean Buildings Expo
The Experience Conference & Exhibition
July/August September October Nov/Dec
Ad Close / Material Deadline
6/12/20 / 6/19/20 8/14/20 / 8/21/20 9/14/20 / 9/21/20 10/13/19 / 10/20/19
Lead Feature Spotlight: Restroom Care Health and Safety Spotlight: ISSA Show 2020 Technology and Automation
Market Coverage Indoor Air Quality ISSA Show 2020 Preview BSC Benchmarking Survey Report Sustainability
Technical/How-To Exterior Maintenance Equipment: Buy, Lease, or Rent Carpet Maintenance Waste Management and Recycling
In Focus Software and Technology Carpet Care: Vacuums Odor Control Hand Hygiene
Sponsored Content
Restroom Care Showcase Worth Seeing at ISSA Show 2020 ISSA Exhibitor Profiles Best Buys for 2021
Webinars Restrooms Infection Prevention
Bonus Distribution
The Experience Convention & Trade Show
ISSA Show North America
DIGITAL: DISPLAY ADVERTISING G A I N C O N S I S T E N T B R A N D E X P O S U R E
Pricing begins at $500/month or placements can be purchased on an impression basis in groups of 25,000 impressions.
25,000 Unique Monthly
Visitors
65%Organic Traffic
37%Mobile Traffic
Traditional Banner AdvertisementLeaderboard: (Home Page and ROS placement)Medium Rectangle: (Home Page and ROS placement)Half Page Banner: (Home Page and ROS placement)
Dominate the market with High-Impact PlacementsInterstitial/PrestitialPage SkinFloor Hanger Banner
Receive both desktop and mobile impressions when advertising on CMMOnline.com, a completely responsive site that utilizes mobile creatives for optimum user experience.
Build trust, awareness, and thought leadership for your brand to an increasing digital audience with CMMOnline.com. For more than 20 years, CMMOnline.com has served the market with timely multimedia content; today it generates more than 65,000 pageviews per month from an increasing number of users. CMMOnline.com offers a variety of advertising options customizable to meet your marketing strategy and budgetary needs.
DIGITAL: THOUGHT LEADERSHIPE S TA B L I S H Y O U R B R A N D A S A N I N D U S T R Y L E A D E R
Align your brand message along-side topic specific content to drive targeted impressions and thought leadership.
Topic Channel SponsorshipCMMOnline.com categorizes content across 10 industry topic channel sponsorships. This means you can target your message around focused content, ensuring your message appears on all articles associated with the sponsored topics, delivering more qualified impressions for your campaign. Topics: Carpet, Hard Floors, Infection Control, Restrooms,Health and Safety, Technology and Trends, Facility Management, Training, and Business Management
Options Include:Leaderboard, half-page banner, sponsored content
Digital Issue SponsorshipEach issue of CMM is developed in a digital format with enhanced capabilities for creating a more engaging advertisement. Digital issues average 20,000 monthly impressions and the average time spent per visitor is 45+ minutes.
Options include:Exclusive issue sponsor, belly bands, pop-up ads/videos, animated print ad
Market ResearchCapture valuable insight and data from our audience of facility service providers. Provide your questions or work with ISSA’s research team to develop a custom survey to meet your research needs. We’ll provide data compilation or work directly with our business intelligence team for a more in-depth market research study and analysis.
Custom SlideshowAggregate your content on CMMOnline.com to establish your company as a market leader with visual content marketing. Send us your slideshow or provide your content and images and we’ll create a custom slideshow hosted on CMMOnline.com.
Includes: Hosting, 2x weekly inclusion in CMM Daily News, e-mail marketing
DIGITAL: LEAD GENERATION G E N E R AT E Q U A L I F I E D L E A D S
WebinarsShowcase your company’s expertise and connect with your target audience. Marketed across CMM’s media channels, webinars are effective for awareness, positioning, and most importantly, lead generation.
Options include: Exclusively sponsored (Includes hosting, marketing, lead generation, and moderator, if requested). Co-sponsorship of CMM’s Critical Series Webinars, which generated an average of 500 leads for sponsors in 2018.
• Restroom Care - September• Carpet Care - March• Hard Floor Care - June • Infection Prevention - November
White PapersPosition your company as a thought leader and innovator by delivering research, data, in-depth problem analysis, and practical solutions. Reach your target audience with content that relates to them, solves their problems, and highlights your value proposition.
Includes: Hosting, marketing, and lead capture
CMM Benchmarking Survey ReportsAlign your brand with valuable, sought-after data by sponsoring one of CMM’s Annual Benchmarking Survey Reports. Choose either the In-House Service Provider/Facility Manager Benchmarking Survey or Building Service Contractor Benchmarking Survey and receive branding, lead generation, and thought-leadership positioning.
Includes: Branding, survey questions, and leads of all survey participants
DIGITAL: E-NEWSLETTERS
CMM’s e-Newsletters deliver your message to the inboxes of industry professionals who rely on us to deliver timely news, information, and resources to keep them up to date on need-to-know information. CMM offers banners, featured products, and sponsored content advertisements to increase your brand awareness and drive traffic.
CMM Daily NewsReaching 12,000 opt-in subscribers daily, CMM Daily News is the leading source for news, trends, products, events, and more.
Vertical Market e-NewslettersFocusing on the unique challenges faced by industry segments/facility type(s), CMM produces three segmented e-Newsletters. Each e-Newsletter carries CMM’s authoritativecontent and provides access to key decision makers.• Education Facility e-Newsletter• BSC e-Newsletter• Facility Management e-Newsletter
Topic Specific e-NewslettersCMM produces e-Newsletters focused on key industry topics. Reach the entire CMM e-mail database aligning your company as a thought leader. Include your content within the newsletter and receive a dedicated sponsor page on CMMOnline.com that enhances your SEO with backlinks.• Carpet Care – April• Hard Floor Care – July• Restroom Care – October• Infection Prevention - November
Co-Sponsor includes:Banners, sponsored content, sponsor landing page
DIGITAL: E-MAIL MARKETING TA R G E T E D E - M A I L M A R K E T I N G
e-Mail Marketing Drive immediate interaction and engagement with targeted e-mail marketing campaigns to increase traffic, drive sales, and communicate directly with your customers. Own 100% share of the voice and message to your target audience.
Options: Reach the entire CMM database or target specific demographics or vertical markets.
Automated e-Mail CampaignMaximize your e-mail marketing campaign with multiple e-mails to your target audience. Your initial e-mail will be sent out to your selected target market. A follow-up e-mail will be sent to those who opened and clicked the original e-mail and to non-opens from the initial deployment.
ISSA Show North America CONNECT e-mailCommunicate your company’s new products and unique value proposition in advance of ISSA Show North America to increase awareness and booth traffic. This exclusive email reaches the combined email database of Cleaning & Maintenance Management and ISSA. The promotion also includes a shared email the week of the ISSA Show to drive additional engagement and awareness. These are limited and on a first come, first served basis – reserve your placement today!
DIGITAL: CONTENT MARKETING
CMM’s digital offerings are designed to build awareness and establish market leadership for your brands and company. They are customizable to meet your strategy, budget, and unique marketing communication goals. Utilize CMM’s experts to help build a program to meet your needs.
Technical Tip/Sponsored ContentUtilize your content marketing to build trust and enhance your brand’s perception. Sponsored content includes article hosting, e-mail marketing, and exposure on CMM Daily News.
Technology AlertIntroduce new products and provide details needed to make purchasing decisions about your products. Reach CMM’s entire e-mail database with productdescriptions, features, benefits,and specifications.
Video SpotlightEngage prospective buyers and create a deeper brand experience while demonstrating your products’ effectiveness with CMMOnline’s video spotlight. Includes an e-blast to the entire CMM database and a featured video on cmmonline.com.
Native Content/Digital Case StudyTell success stories with real world examples of how your products solved a customer’s challenge, prov-ing your brand’s innovation and solu-tions with validated content and data. Need help developing content? Utilize CMM’s editorial staff to help tell your story.
INTEGRATED PRINT/DIGITAL
Native/Custom Native ContentUtilize content marketing to communicate your thought leadership position and for product education and differentiation. Work directly with our editorial team to develop valuable industry content, brought to the market by your company. Includes: collaboration, content development, layout, and digital exposure.
Showcase & Case Study/ProfilesAdvertorial profiles and showcases are available in each print issue. These integrated promotions include print exposure, a shared e-mail blast to CMM’s entire e-mail database of 35,000+ subscribers, and an archived version on cmmonline.com.
MarketplaceCost effectively reach CMM’s audience to promote products, services, career opportunities, events, and more. This special back-of-the-book section provides the opportunity to reach your target market and meet your budgetary requirements.
ISSA Media Network MarketplaceFor companies with products and services spanning all ISSA media brands, take advantage of a total network buy across CMM, ISSA Today, and Cleanfax. Reach more than 65,000 subscribers across ISSA’s media network.
PRINT RATES AND SPECS
Display / 4C 1x 3-5x 6-8x 9-11x 12x+2-Page Spread $11,250 $11,195 $10,300 $9,825 $9,450
Full Page $6,425 $6,105 $5,800 $5,500 $5,335
1/2 Page Horizontal Spread $8,550 $8,125 $7,725 $7,300 $7,095
1/2 Island $4,750 $4,515 $4,285 $4,075 $3,950
1/2 Page $4,500 $4,275 $4,055 $3,850 $3,735
1/3 Page $2,895 $2,750 $2,625 $2,485 $2,405
1/4 Page $2,125 $2,000 $1,925 $1,825 $1,725
Premium Positions Back Cover add 20%, Inside Covers add 15%
Native-Content Marketing Specifications Rate
Case Study & Profiles Full Page: Headline, 450 words, images, logo, url $2,500
Showcases Half Page: Headline, 100 words, image, logo, url $1,500
Custom Native Ask for Print/Digital Details
Marketplace / 4C 3x 6x
1/4 Page $1,000 $875
1/6 Page $750 $675
ISSA Media Network Marketplace 3x 6x
1/4 Page $2,650 $2,300
1/6 Page $2,000 $1,775
16” x 11.125”
Two Page Spread Full Page Bleed
8” x 11.125”
4.5” x 7.5”
1⁄2 Page Island
Full Page
7” x 10” 16” x 4.875”
1⁄2 Page Horizontal Spread
TRIM SIZE: 7.875”(w) x 10.875”(h), BLEED: Image must extend .125” beyond trim size. Keep live matter .375” from final trim, LIVE AREA: 7.25”(w) x 10.5”(h)
PRINT SPECS: High Resolutions (Press Optimized) PDF’s. All fonts and images embedded. Convert all colors to CMYK. Convert all fonts to outlines if possible. All images should be 300 dpi. Flatten layers/transparencies.
6.875” x 4.875”
1⁄2 Page Horizontal
3.375” x 9.8125”
1⁄2 Page
Vertical
2.125” x 9.5”
1⁄3 Page
Vertical
4.5” x 4.875”
1⁄3 Page Square
2.125” x 4.875”
1⁄6 Page Vertical
6.875” x 3”
1⁄3 Page Strip
3.375” x 4.875”
1⁄4 Page Vertical
6.875” x 2.125”
1⁄4 Page Strip
DIGITAL RATES AND SPECS
Digital Edition Sponsorship Rate
Digital Issue: Issue Sponsor $2,000
Digital Issue: Belly Band $1,500
Digital Issue: Animated/Pop up Ads, Videos $875
SlideShow: Sponsor Provided $3,000
SlideShow: ISSA Developed $4,500
Webinars Co-Sponsorship $2,500
Webinars Exclusive Sponsorship $7,500
White Papers $3,000
Market Research Pricing upon request
Display Units Desktop Mobile Rate
Leaderboard 728x90 320x50 $1,200
Half Page 300x600 300x250 $1,200
Medium Rectangle 300x250 300x250 $900
Additional Digital Opportunities
Floor Hanger 970x90 320x50 $2,500
Interstitial - Prestitial 600x400 300x250 $3,495
Page Skin (2) 300x800 $4,595
Topic/Channel Sponsorship*
Leaderboard 728x90 320x50 $3,600/Yr
Half Page 300x600 300x250 $4,800/Yr.
Sponsored Content Landing page w/ Article $500/Mth.
Exclusive Channel Sponsorship
Leaderboard, Half Page & Article $1,500/Mth.
*Six month minimum, Max file size: 50K JPEG/GIF, 200K HTML5, 3 Loops Max
Interstitial - Prestitial
Page Skin
Channel Sponsorship
E-NEWSLETTER MARKETING RATES AND SPECS
E-mail Marketing Rate
Targeted e-mail marketing $150/M
Automated e-Mail campaign $200/M
ISSA Show North America CONNECT e-mail $5,500
E-mail: Content Marketing
Technology Alert $2,000
Video Spotlight $2,500
Technical Tip/Sponsored Content $3,000
Native Content/Digital Case Study $3,000
e-Newsletter Marketing Dimensions Rate
CMM Daily News Weekly Monthly
Premier Banner 600x160 $550 $1,750
Medium Rectangle 300x250 $600 $2,000
Sponsored Content Image, headline & 50 Words $400 $1,400
Vertical Market e-Newsletters BSC Education Facility
Facility Management
Premier Banner 600x160 $750 $850 $975
Medium Rectangle 300x250 $500 $650 $800
Sponsored Content Image, Headline & 50 Words $450 $625 $725
Exclusive Sponsor Premier, Medium Rectangle & Sponsored Content $1,800 $2,225 $2,500
Topic Specific e-Newsletters $2,500
Max file size: 50K JPEG/GIF
ISSA Connect
2020 MEDIA PLANNER
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REACHING TOP DECISION-MAKERS IN THE CLEANING & RESTORATION INDUSTRIES Cleanfax is the ONLY media brand engaging the professional cleaning and restoration markets, and has been for more than 30 years.
With comprehensive content across robust, inte-grated media channels, Cleanfax is the authority and leading media resource to the market.
Reach your target audience when, where, and how they want to be reached throughout their buying cycle.
Cleanfax, the trusted voice of the industry, connects you to your customers. Partner with Cleanfax to boost your ROI and drive results.
cleanfax.com
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INTEGRATED SOLUTIONS S H O W C A S E Y O U R B R A N D
SOCIAL MEDIAFacebook, Twitter, Instagram, and YouTube
TO REACH THE TRUE SCOPE OF CLEANFAX’S AUDIENCE, YOU NEED A PRESENCE ON ALL PLATFORMS.
26,000+ website users
25,000print & digital
subscribers
30,000 e-Newsletter subscribers
80,000+ industry professionals engage with Cleanfax
on a monthly basis.
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Cleanfax bridges the gap between the professional cleaning and restoration industries by delivering best-in-class content to the industry’s leading audience.
GAIN ACCESS TO THE LARGEST AUDIENCE
25,000 top decision-makers and influencers running the industry’s cleaning and restoration organizations
86% of subscribers are Owner and/or Corporate Management
MULTI-AUDIENCE REACH
77% RESTORATION CONTRACTORS provide cleaning services
52% CLEANERS
offer restoration services
AUDIENCE PROFILE
12% Floor/Carpet Maintenance Contractor
35% Restoration Contractor
48% Carpet Cleaning
Contractor
2% Sales Agent/
Rep Firm3%
Distributor
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QUALITY CONTENT DRIVES ENGAGEMENT
Cleanfax’s unparalleled industry experience, unmatched network of industry experts, along with feedback from readers are the driving forces behind the quality content we produce.
Cleanfax’s industry-leading content includes:• Solutions to industry pros’ daily challenges• Marketing, management, and technical know-how and industry best practices• Education and proven business strategies• Research, data, and coverage of industry trends• Essential information to assist readers in growing their businesses.
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CLEANFAX 2020 EDITORIAL CALENDARJan/Feb March April May/Jun July
Ad Close / Material Deadline
12/9/19 / 12/16/19 1/31/20 / 2/7/20 3/2/20 / 3/9/20 3/11/20 / 3/18/20 4/30/20 / 5/7/20 5/29/20 / 6/5/20
Lead Feature
Carpet Care Spotlight: Special Report on Leading
Cleaning Companies
Emerging Technologies in Restoration
Business Planning: Digital Marketing Strategies
The Experience
Conference & Exhibition
Official Show Guide
Training, Education, and Engagement
Market Study: Restoration Benchmarking Survey Report
Topics Structural DryingCommercial Carpet
Maintenance Programs
Add-on Specialty Services: HVAC, Mold, Wood Floors,
and Janitorial Forensic Restoration Mold Remediation
Technical Tips Odor Removal Moisture Detection Fire and Smoke Restoration Disinfection and Mold
RemediationSpot and Stain Removal
Sponsored Content
Cleaning Industry Leaders Review Profile
Software and Technology Showcase
Restoration Showcase Truckmount ProfileTools and Accessories
Showcase
Bonus Distribution
NEXUS
Clean Buildings Expo
The Experience Conference & Exhibition
RIA International Restoration Convention +
Industry Expo
Crawford Contractor Connections
ISSA Show Canada
August September October Nov/Dec
Ad Close / Material Deadline 6/26/20 / 7/3/20 7/31/20 / 8/7/20 8/12/20 / 8/17/20 9/2/20 / 9/9/20 10/29/20 / 11/5/20
Lead Feature
Restoration Spotlight: Special Report on Leading
Restoration Companies
Emerging Technology: Cleaning Equipment
The Experience
Convention & Trade Show
Official Show Guide
Health and SustainabilityMarket Study: Carpet
Cleaning Benchmarking Survey Report
Topics Franchising Contents RestorationEquipment:
Buy, Rent, or LeaseMarketing Systems
and Automation
Technical Tips 3D Imaging for Restoration Truckmount Maintenance Rug Cleaning Hard Surfaces Floor Care
Sponsored Content
Restoration Industry Leaders Review
The Experience Company Profiles
Franchise Profiles Best Buys for 2021 Showcase
Bonus Distribution
The Experience Convention & Trade Show
ISSA Show North America
IN EVERY ISSUE:
Technical restoration and cleaning “how-tos” by industry experts
Leadership and business growth strategies
Marketing and advertising best practices
Latest industry equipment and products
DIGITAL ADVERTISING C L E A N FA X . C O M
Cleanfax.com offers traditional and rich-media advertising as well as exclusive sponsorship opportunities and site segmentation to spotlight your products. The site averages 26,000+ unique users and 41,000+ pageviews monthly with news, articles, and online-only multimedia content.
Traditional Banner AdvertisementSuper LeaderboardLeaderboard (Home Page and ROS placement)Half PageMedium Rectangle (Home Page and ROS placement)Half-Page Banner (Home Page and ROS placement)
Dominate the market with High-Impact PlacementsInterstitial/PrestitialPage SkinTopic/Channel Sponsorship
26,000+ Monthly Unique
Visitors
41,000+Monthly Page
VIews
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GET TO YOUR CUSTOMERS INBOX
Targeted Email Marketing• 100% share of voice with targeted messages delivered to your audience• Focus on specific demographics or reach the entire Cleanfax database of 29,000+
Content MarketingReach Cleanfax’s entire email database! A valuable tool to generate leads, promote your brand, share educational videos, and more with opportunities such as: • Technology Alert • Technical Tip* • Video Spotlight* • White Paper* • Native/Sponsored Content*
*Includes Cleanfax archival.
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STAND OUT WITH DIGITAL SPONSORSHIPS
Cleanfax Insider e-NewsletterSent weekly to 16,000+ industry pros, this offering provides exclusive online articles, news, videos, and more.
Restoration Insider e-NewsletterSent twice monthly to 8,000+ disaster restoration professionals.
Webinars/Webcast SponsorshipsA complete marketing services package is included with each co-sponsored or exclusively sponsored webcast. Marketing service package includes:
• Live moderated webinar• e-mail and social invitations to Cleanfax’s audience
to drive registration• Up to 30-second voiceover advertising message• Custom lead report including all registrants• 1-year archive of the webcast on Cleanfax.com
Digital sponsorship opportunitiesExclusively sponsor an issue of Cleanfax magazine with a leaderboard banner on every page and introductory letter/advertorial message on the opening cover.
• Exclusive issue sponsorship• Animated belly bands• Pop-up ads/Videos• Animate your print ad
Advertising spots available in both e-newsletters:
• Leaderboard• Medium Rectangle• Featured Product• Sponsored Content• Road Block
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PRINT RATES AND SPECS
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16” x 11.125”
Two Page Spread Full Page Bleed
8” x 11.125”
4.5” x 7.5”
1⁄2 Page Island
Full Page
7” x 10” 16” x 4.875”
1⁄2 Page Horizontal Spread
TRIM SIZE: 7.875”(w) x 10.875”(h), BLEED: Image must extend .125” beyond trim size.Keep live matter .375” from final trim, LIVE AREA: 7.25”(w) x 10.5”(h)
PRINT SPECS: High Resolutions (Press Optimized) PDF’s. All fonts and images embedded.Convert all colors to CMYK. Convert all fonts to outlines if possible. All images should be 300 dpi. Flatten layers/transparencies.
6.875” x 4.875”
1⁄2 Page Horizontal
3.375” x 9.8125”
1⁄2 Page
Vertical
2.125” x 9.5”
1⁄3 Page
Vertical
4.5” x 4.875”
1⁄3 Page Square
2.125” x 4.875”
1⁄6 Page Vertical
6.875” x 3”
1⁄3 Page Strip
3.375” x 4.875”
1⁄4 Page Vertical
6.875” x 2.125”
1⁄4 Page Strip
Display / 4C 1-3x 4-8x 9x2-Page Spread $7,550 $7,450 $7,350
Full Page $4,150 $3,950 $3,850
1/2 Horizontal Spread $5,535 $5,275 $5,125
1/2 Island $2,800 $2,700 $2,600
1/2 Page $2,600 $2,500 $2,400
1/3 Page $2,175 $2,075 $1,975
1/4 Page $1,600 $1,500 $1,400
Native-Content Marketing Specifications RateProfiles - Full Page Headline, 450 words, images, logo, url $2,500
Showcases - Half Page Headline, 100 words, image, logo, url $1,500
Marketplace / 4C 1x
1/2 Page Horizontal $1,500
1/4 Page Vertical $850
ISSA Media Network Marketplace 3x 6x
1/4 Page $2,650 $2,300
1/6 Page $2,000 $1,775
DIGITAL RATES AND SPECS
Cleanfax.com attracts more than 28,000 monthly unique visitors and offers traditional and rich media options for traffic generation and brand awareness. Content marketing and lead generation opportunities are also available utilizing Cleanfax’s 30,000+ e-mail database.
The Cleanfax Insider eNewsletter is delivered to 16,000+ industry professionals every Saturday. The Restoration Insider is delivered to 8,000+ restoration professionals twice per month.
Display Units Desktop Mobile Rate
Super Leaderboard 978x90 320x50 $1,200
Leaderboard 728x90 320x50 $1,000
Half Page 300x600 300x250 $1,200
Medium Rectangle 300x250 300x250 $800
Exclusive - High Impact Units
Floor Hanger 970x90 320x50 $2,000
Interstitial - Prestitial 600x400 300x250 $2,500
Page Skin 300x600 300x600 $2,950
Topic/Channel Sponsorship
Leaderboard & Half Page $1,000
Roadblock (Home & ROS)Leaderboard &
Medium Rectangle $1,750
Digital Edition Sponsorship $2,500
Webcast Co-Sponsorship $2,500
Webcast Exclusive Sponsorship $6,500
e-Newsletter Marketing Dimensions Rate
e-Newsletters Cleanfax Insider
Restoration Insider
Leaderboard 728x90 $600 $500
Medium Rectangle 300x250 $500 $350
Roadblock Leaderboard & Medium Rectangle $1,000 $750
Sponsored Content Headline, 50 words, url $500 $350
Product Spotlight
700x350 image, headline, 50 words, url $500 $350
e-Mail Marketing Rate
Targeted e-Mail
Entire Cleaning & Restoration database $3,000
Carpet/Floor Care specific database $2,000
Restoration specific database $1,800
Geo-targeted e-mail $150M/ Minimum charge $300
Additional Options
Technology Alert $1,750
Technical Tip $2,000
Video Spotlight $2,000
Native/Sponsored Content $2,000
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CONTACT US
SALES
Scott BeechSales Account Executive
[email protected] | 224.534.5062
Micah OgburnDirector of Media Sales
[email protected] | 847.982.3486
CONTENT
Jeff CrossEditorial Director | ISSA Media
Amy RichardsonManaging Editor | CMM
Amanda HoseyManaging Editor | Cleanfax
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issa.com cmmonline.com cleanfax.com
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