Offers & Loyalty SolutionsVisa Merchant Offer Program

Help Increase Sales with the Visa Merchant Offer ProgramHelp increase traffic, boost sales and build brand preferenceThe Visa Merchant Offer Program is a simple, cost-effective way to reach Visa cardholders with traffic-generating offers. The program links merchants like you with Visa and partner banks who want to provide compelling offers to their cardholders. You can get your brand in front of a wide range of consumers and benefit from increased exposure and heightened brand awareness.

Best of all, participation is simple and easy1 You will enjoy measurable results with minimal effort on your part. Simply provide a compelling offer, fund and fulfill it, and share the results. Visa handles the rest.

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• Gain exposure to Visa cardholders With 685 million Visa cards in the U.S. in 20132, Visa can help promote your brand to cardholders

• Generate sales In 2013, over 70 banks participated in the program promoting offers to 42 million cardholders across 350 campaigns, generating $67 million in sales3

• Partner with a global leader Visa is the global leader in payments with 60% share of all purchase transactions worldwide4

1 There is no cost to participate in the program. Merchants are responsible for the funding and fulfillment costs.

2 Source: Nilson Report 10343 Source: Visa Merchant Offer Program Results FY 20134 Source: Nilson Report 1037

How it works

Offers & Loyalty SolutionsVisa Merchant Offer Program

1 You create a compelling offer that meets your marketing and sales objectivesTypical offers include dollars off or percentage discount on purchases, complimentary nights, meals or upgrades, gift with purchase or exclusive offers.

2 Visa makes your offer available to partner banksVisa places your offer in a central database open to all partner banks. Visa also provides the tools and assets to make it easy for banks to develop customer marketing materials to promote your offer.

3 Visa and partner banks promote your offer to targeted cardholdersYour offer may be promoted through multiple channels, including web, email, direct mail, mobile, social, and Visa websites. That translates to significant exposure for your brand and wide distribution for your offer, with no incremental expense on your part.

4 Consumers see and redeem your offer Consumers receive the offer, visit your business to make a purchase, and redeem the offer.

5 You fulfill your offer from cardholdersOffers can be redeemed via your preferred channels (online, in-store, or over the phone).

6 You report on program resultsTrack offer redemptions and sales generated from each offer you provide for the program. The data ensures we continue to provide valuable offers to cardholders.

Get started right awayTo participate, all you need to provide are the following by

• Signed agreement with offer details• Logos and images of your business

To find out more, email loyaltymarketing@visa.com or call your Visa Account Representative.

Hear what participating merchants are saying:

“Visa makes it so easy for Fairmont, Raffles and Swissôtel to push compelling offers to the right cardholders – we see tremendous value in our participation!”

– FRHI Hotels & Resorts

“Visa’s Merchant Offer Program has provided valuable brand exposure for our Merlin Entertainments Group attractions (Madame Tussauds, SEA LIFE Aquariums, LEGOLAND® Discovery Centers and LEGOLAND® Theme Parks), leading to an increase in our incremental visitor volume.”

– Merlin Entertainments Group

“Visa’s Merchant Offer Program has proven effective in getting our brand and promotions in front of engaged cardholders through a variety of easy-to-use promotional channels.”

– Buca di Beppo

Sample materials

Save up to 25%when you pay withyour Visa card

Receive $10 off orders of $50 or more when you pay withyour Visa card

Save $5on $50 or more when you pay with your Visa card

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Save 25% when you order online at regular menu price and pay with your Visa card

Save 15% on orders of $40 or more when you pay with your Visa card

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Save 10% off purchases when you pay with your Visa card

Use your Visa® card and enjoy savings while you shop.

Visit visa.com/discounts for even more deals.

Receive a$50 LuggageShipping Credit when you pay with your Visa card

Save 10% - 20% on Sightseeing Tourswhen you pay withyour Visa card

Save up to 66% vs. on-airport parking rates when you pay with your Visa card

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Save Up To 25% and receive a FREE weekend daywhen you pay with your Visa card

Indulge yourself with daily breakfast & morewhen you pay withyour Visa card

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Receive 20% off Single-Day Tickets when you pay with your Visa card

Use your Visa® card and enjoy savings on your next vacation.

Visit visa.com/discounts for more ways to save on travel.

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