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Hello
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We have worked on 85 projects in 15 sectors that are directly or indirectly in 35 countries representing 1/5th of the world and we were interviewed by and
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About Bloom ConsultingOur experience
Portugal Briefing Objectives
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Develop a brand strategy that empowers Portugal as a country of innovation, technology and creativity
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Number of Patents per million inhabitants
Source: European Patent Office
300
250
150
100
50
0
Portugal
5,2
USA
112
Germany
279
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Source: ERA, European Research Area
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5Bloom Consulting®
1.A Country Brand strategy should be geared towards an economic and social
development. Bloom Consulting®
DE
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2.A country is not one brand.
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One for trade and another for tourism
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Different audiences
B2B B2C
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3.Management
&Accountability
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Internal External
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Brand council
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Government
Enterprises
Educational system
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Foundations Institutions Departments
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4.Cash is king
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5.Measure
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Bulgaria % of FDI in GDP/year
GDP
2004 2005 2006 2007
50%
40%
30%
20%
10%
14,2%13,8%
Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy
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Bulgaria % of FDI in GDP/year
GDP
2004 2005 2006 2007
50%
40%
30%
20%
10%
14,2%13,8%
Forecast at the time*
* According to IBA Invest promotion agency, this was due to the fact privatizations were over leaving room only for Greenfield investment - a minor part in Bulgaria's investment history
Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy
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Bulgaria % of FDI in GDP/year
GDP
2004 2005 2006 2007
50%
40%
30%
20%
10%
14,2%13,8%
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Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy
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Bulgaria % of FDI in GDP/year
GDP
2004 2005 2006 2007
50%
40%
30%
20%
10%
14,2%13,8%
17,4%
34,5%
Source - Bulgaria Central Bank
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Thank you!
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