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Digital Challenges to E-Commerce Enterprises

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Digital challenges that impacting e-commerce businesses

Not investing in future NOW• Ecommerce is an exciting place full of emerging technology. Brands who want to stand the test of time need to

be prepared for the technologies impacting customer experience, marketing, operations etc.

✓ The challenges of retail are being tackled by increasingly innovative solutions:• live chat functions are now replacing the traditional call centers. • Robots are entering distribution• Virtual Reality is making waves in the fashion industry• Amazon has been awarded a patent of giant flying warehouses

Global market vs domestic market• Crowded market place. Competition between International & local brands :

• Amazon, Ebay, Lazada, Alibaba vs Tiki.vn, Hotdeal, Thegiodidong

✓ Enterprises need to invest in strengthening their brands and focus on customer experience instead of just competing on price

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Digital challenges that impacting e-commerce businesses

Outdated distribution models - disintegrated supply and delivery chain

✓ Need to invest into flexible and seamless integration of supply and delivery chain✓ Amazon has recently invested in freight shipping – a move which shows Amazon’s ongoing fulfilment ambitions,

and WalMart has also opting for free shipping for a large proportion of its customers instead. Big companieswith competitive distribution channels are able to compete for customers with increasingly attractive deliveryprograms

Public Relations (PR) in a digital world• Brands need to be careful about the messages that they put out there as consumers will react badly to

something they see as being in bad taste. Open forums like social media are a hotbed for misunderstandings andPR nightmares.

✓ To avoid PR disasters, brands need to be tested on real people, not in R&D test lab. User research and studieswill help align brand messaging with what people want.

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Digital challenges that impacting e-commerce businesses

Lack of process efficiency• There are still enterprises having paper purchase orders and manual inventory which lead to inefficiencies

causing frustration to customers.

✓ Efficiency requires enterprises to embrace automation, seamless operation andcommitment to data analysis

“Going DIGITAL is expensive”

• It is a common perception that investing into the digital platform and the backend system is expensive.HOWEVER, not investing into Digital may even be more expensive.

✓ Digital isn’t just about selling online — it’s about having more data, selling smarter, and operating amultichannel retail hub. Omnichannel and multichannel selling is becoming the norm; it’s how businesses staycompetitive.

✓ Investment into a real showcase store or outlets to display the products sold online can be a good move tostrengthen the brand in the future. Example : Zalora, Sports Direct, Thegiodidong

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Security Threats to E-Commerce Enterprises

According to ThreatMetrix Cybercrime Report: Q2 2017 represented the highest levels of cybercrime attacks detected – 144 Million attacks; around 100% increase over Q2 2015.▪ 24% of the attacks were on online payments▪ 75% of the attacks were on login transactions, trying to steal login id and account information

Source: IBM Security Intelligence

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Solution Architecture for Protection from Security Threats

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One - Stop - Shop

FBO/SBO

Licensed Operator

Various Solution

Services

Managed Service

(8x5xNBD, 24x7...)

Professional & Fast

response

DATA TRANSMISSION

INTERNET SERVICES

DATA CENTER VALUE-ADDED AND

IT SERVICES

VOICE MANAGED SERVICE

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Corporate Overview

Founded on 5/9/2008

TOP 4 Telecommunications service provider in Vietnam

Growth of more than 25% in the last three years

The one and only Telecom Infrastructure Service Provider in

Vietnam with foreign shareholders

45% foreign capital

08 data centers in Asia (Vietnam: 02, Malaysia: 03, Singapore: 01,

Hongkong: 01, Thailand: 01)

20 international POPs proactively connecting to the global network

Provide Telecom and IT Integration Services

40% of customers and partners of CMC Telecom are listed in top 100

global brands voted by FORBES

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International submarine

optical cables

(AAE1, APG, A-Grid, Unity,

Faster).

International

POPs in Asia.Capability to provide

services around the globe

together with Partners such

as Time dotCOM, Malaysia.

Data Centers in Asia and a

member of Asia Data Center

Alliance (ADCA).

Connection to all major content providers in the

world.

International Capacity

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CMC TELECOM is the Exclusive Partner of IBM in Vietnam as a Security Service Provider

THANK YOU !