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HEBS DigitalSMART WEBSITE PACKAGE
646-247-1764
Prepared For: Fazl Khan
Pegasus Hotel Guyana
Focused exclusively on
hospitality and the direct
online channel
150+ employees, all
technology and services
in-house
Over 2,000 clients in
40+ countries
Global offices in Las
Vegas, London, Europe,
Singapore &
Australia/New Zealand THE INDUSTRY’S 1ST
FULLY-INTEGRATED 360-DEGREE
GUEST ENGAGEMENT,
ACQUISITION, RETENTION AND
MARKETING PLATFORM
400+ Major Industry Awards for Website Design, Digital Marketing & Technology
Our mission.
To help you acquire, engage and retain your best guests throughout the travel planning
journey.
The result? A drastic increase in direct bookings and customer loyalty at lower
acquisition costs.
A C C O U N T M G M T / C ONSULTING
WEB SITE
D E V E LO P M E N TPA I D S E A R C H /
SEM
C O P Y W R I T I N G
& SEO
W E BA NA LY TIC S
PROJEC T
M A N A G E M E N T
D I G I TA L
C R EATIV E
S E R V I C E S
D I G I TA L M ED IA
& S T R AT E G Y
FRONT- END
D E V E LO P M E N T
W E B
A P P L I C AT I O N S / PROGR A M M ING
S A L E S &M A R KETING
C R M
I M P L E M E N TAT I O N
& C O N S U LT I N G
And no matter the country, our in-house team has your back.
And there isn’t a type of hospitality company we haven’t worked with.
Our Clients
DESTINATION MARKETING
ORGANIZATIONS
BRANDED
PROPERTIES
INDEPENDENT
HOTELS & RESORTS
HOTEL MANAGEMENT
COMPANIES
MAJOR MULTI-PROPERTY
BRANDS
BOUTIQUE MULTI-
PROPERTY BRANDS
Our Business Partners
DESTINATION MARKETING
ORGANIZATIONS
INDEPENDENT
HOTELS & RESORTS
HOTEL MANAGEMENT
COMPANIES
MAJOR MULTI-PROPERTY
BRANDS
PMS
ORM
CRS
MARKETING
Why Don’t Consumers Book Direct?
NO
MERCHANDIZING
NO BOOK DIRECT
MESSAGINGNO PERSONALIZED
CONTENT
NO DESTINATION
CONTENT
The Smart Website Design Package
PROMO TILES +
SPECIAL OFFER
MODULES
CALL-OUTS AND BOOK
DIRECT STRATEGY
WHAT’S NEARBY
INTERACTIVE MAP
SMART
PERSONALIZATION
ENGINE
NO
MERCHANDIZING
NO BOOK DIRECT
MESSAGINGNO PERSONALIZED
CONTENT
NO DESTINATION
CONTENT
Website Design Best Practices
MOBILE-FIRST
Reach the customer at every touchpoint with cohesive brand presence
and content.
VISUAL CONTENT CARDS
A way for hotels to tell their story and make the guest experience
come to life with a series of lifestyle images.
STREAMLINED & VISUAL NAVIGATION
Use of hamburger navigation and visual cards in sub-navigation
plays a strong role in creating a user experience across devices.
DESTINATION CONTENT
Information about hotel destination, making it effortless for potential
guests to plan their trip.
FULL-SCREEN FORMS
Immersive, and fully-responsive booking and RFP experiences are
imperative.
RIGHT MIX OF BEAUTY + SCIENCE
50% of the website sparks users to complete bookings with visually pleasing
content while the other 50% uses data-drive science to drive conversions.
− Ease-of-Use + Intuitive capabilities built specifically
for the hospitality industry.
− Complete Merchandising Platform allows you to
"sell on value."
− Sustainable Hotel Website Technology – releasing
system updates and enhancements every 6 weeks.
− SEO Optimization – continuously innovating the
smartCMS® for SEO so that hospitality partners
continue to have websites that rank in the search
engine results pages.
− Watch the Video – smartCMS: The Award-Winning
Website Technology Platform.
W I N N E R O F T H E S T E V I E
AWA R D 5 Y E A R S I N A RO W
The Science: Overview of the smartCMS®
S M A R T
P E R S O N A L I Z A T I O N
W H A T ’ S
N E A R B Y
R F P
M A N A G E R
M E R C H A N D I S I N G M O D U L E S
S M A R T
B O O K I N G
W I D G E T
P R O M O
T I L E SR O O M S
S H O W C A S E
S P E C I A L
O F F E R S
U s e r s c o n t i n u e t h e
r e s e r v a t i o n w h e r e
t h e y l e f t o f f
P r e s e n t r o o m s a n d
s u i t e s b y c a t e g o r y
i n a h i g h l y v i s u a l
d i s p l a y
P r o m o t i o n a l
b a n n e r s +
m e s s a g e s o n
w e b s i t e p a g e s
U n l i m i t e d
a m o u n t o f
s p e c i a l o f f e r s
a n d p a c k a g e s
p a g e s
T a r g e t w i t h p e r s o n a l i z e d
p r o m o s , s p e c i a l o f f e r s
& c o n t e n t b a s e d o n
l o c a t i o n , d e m o g r a p h i c s ,
l o y a l t y p r o g r a m
a f f i l i a t i o n , b o o k i n g
h i s t o r y , & m o r e
A n i n t e r a c t i v e , a p p
o n t h e w e b s i t e
s h o w c a s i n g t h e
l o c a t i o n b a s e d o n
d i f f e r e n t c a t e g o r i e s .
The Science: Revenue driving website functionalities you control
A s s i g n R F P S a s t a t u s ,
a d d n o t e s , c h o o s e
e m a i l r e c i p i e n t s , a n d
a d d ‘ t h a n k y o u ’
p a g e s .
WEBSITE DESIGN PROPOSAL
Professional Website Package Scope:
Award Winning smartCMS Technology
Content Management System(CMS) with Merchandising Module, Smart Personalization
Module, Calendar of Events, Points of Interest, Unlimited content and landing pages and
images
Best Practices Responsive Design
Latest best practices design; high-conversions and revenue-generation focus
Content Transfer
Existing content transfer (English Language); content transfer in other languages
available
SEO
Professional on-page SEO for English content (15 pages) and technical SEO
Website Operations
Super fast cloud hosting, CDN, Adobe Analytics, smartCMS® usage, SSL, Email Capture
Website Design Proposal
Click Here Option 1Click Here Option 2Click Here Option 3
What’s included:
• 2 mock ups from design library of full-responsive website designs for 2018
• Page design with client's logo, color scheme, photography
• 2 ROR (round of revision) • Up to 20 pages of professional on-page SEO and copy
enhancements (including technical SEO)
• Modules included: • Special Offers CMS Module• Calendar of Events CMS Module• Q2 Promotion:
• Smart Personalization ($3995)
$18,495 + hosting
36 months payment plan
@ $668/mo
Website Operations Package
Hosting package includes:
• Website Hosting: State-of-the-art cloud hosting and CDN (Content Delivery Network) for fast download speeds, storage, and bandwidth (up to 60 GB / month)
• Customer Email Capture Functionality
• Adobe Analytics (Omniture) (up to 100,000 Primary Server Calls/Month)
• HeBS Digital SmartCMS Software Application Usage Fee
• Additional maintenance as needed at $150 hour (billed in 15 minute increments)
• Additional hosting fees if needed: $2/GB of Bandwidth or Storage
Website Operation Fee:$950 set up and $250/month
Benefits:
✓ “Elastic” disk space to host large format images and videos.
✓ Flexible bandwidth accommodates spikes in web traffic due to
seasonality & promotions.
✓ CDN (Content Delivery Network) + State-of-the-art CMS
technology = 2.5 -3x faster download speeds, a major factor
in search engine rankings.
✓ 99.95% Monthly Availability Service Commitment Guarantee.
✓ No downtime due to physical server or datacenter
maintenance and upkeep.
✓ Provides liquid –virtually unlimited –secure storage space to
turn the CMS backend into the hotel's digital asset library,
storing all photography, PDF brochures, etc.
✓ High availability by deploying multiple servers in different
physical locations, supported by automatic fail-over and
dynamic traffic load balancing.
Target website visitors with personalized promotions,
special offers and content based on any of the following
and more:
• Feeder Market/Geo Targeting: Serve targeted
promotions based on location
• For Example: Website visitors in Primary Markets such as
CariCom countries, New York, Miami, Florida, etc. could see on
homepage,
• “Hola Saint Lucia, Enjoy a weekend with 2 nights
accommodation special! Book Now
• “Hello New York, Get out of the cold its 80 degrees in
Guyana! $180/nt Book Now!”
• Repeat Visitor Targeting
• Group Meeting Planners
• Social media and Referrer traffic
• And more
Smart Personalization Engine (Included as added value $3,995)Website Home Page
Website Personalization Engine Backend
Complete merchandising capabilities to create
promotional offers on demand:
• Full control over imagery
• Full control over copy
• Include rate code and display special rate
• Customer segment specific targeting
• Tie promotions to calendared dates and events
• Leads to dedicated landing page of the offer
Turn your website into a merchandising machine
Special Offers Website Module (Included)
Featured Offers on the home page
HEBS Digital designs websites with strong calls
to action for user-generated content integration
and social media engagement. For an example,
Lucerne Hotel in NYC. Features a social media
feed from Instagram, Facebook, & Twitter as
well as icons to inspire people to connect with
the brand on social media.
The smartCMS® also offers the ability to share
special offers and promotions from the website
onto social media platforms.
TBD – Based on client need
Social Media
The Interactive Calendar of Events
provides hotels a way to inform potential
visitors of upcoming events in the area,
such as concerts, exhibitions or sporting
events.
The Calendar of Events page helps
destination-oriented travelers get the
most out of their vacations. Once users
have viewed the Calendar, they tend to
return the site, and then either go on to
view more information about the area or
begin checking rates.
Calendar of Events (Included)
₋ Points of Interest: has a drop down that allows
the user to select different categories of interest.
There’s a scrolling mileage bar that enables the
user to change the distance and see more or
less of the map. A large blue map marker
indicates the hotel’s location, while the smaller
tan map markers indicate points of interest.
When you click on a point of interest, the
address and phone number pop up.
₋ Footer: nice and simple. It contains a few
navigation items, but most of the navigation is
found in the hamburger menu. There’s an email
widget to stay connected and basic contact
information.
Points of Interest
SEARCH ENGINE OPTIMIZATION | Mainta in v i s ib i l i t y and dr i ve t ra f f i c v i a o rgan ic search
W H Y Y O U N E E D I T
W h a t ’ s I n c l u d e d :
A C Q U I R E N E W G U E S T S
− Proactive SEO and content marketing improves organic placement in the
search engine results pages and increases bookings
− Creating quality SEO-optimized content, refreshing website content
regularly, claiming/optimizing local listings, and maintaining a spam-free
inbound link portfolio are the pillars of a successful SEO & content strategy.
− Ranking & Reporting via BrightEdge
− 25 desktop keywords (additional 50 Keywords: $125/month
− 25 mobile keywords
− 3 competitors (additional 3 Competitors: $50/month)
− BrightEdge + Adobe Analytics integration
− Ongoing SEO action items to ensure top ranking
− Monthly performance reporting
− Expert SEO consultation services, 3 hours/monthly of SEO expert
consultation services
$695/month
Report Dashboard | D a t a o n t o p ke y p e r f o r m a n c e i n d i c a t o r s
FEATURES
Adobe Analytics, the most advanced analytical
technology, used by major hotel brands and OTAs
(Marriott, Expedia).
Make data driven decisions to increase direct
bookings and target key feeder markets.
Measure key performance indicators (KPIs).
Calculate Why This Solution Works.
Your Projected Revenue from Conversion Rate Increase of
The below depicts the uplift in revenue if the conversion rate was increased by 40%.
Current +40%
Visitors:
Bookings:
ADR:
Revenue:
Nights:
LOS:
Visitors:
Bookings:
ADR:
Revenue:
Nights:
LOS:
PROJ REVENUE INCREASE: $
What’s Needed
VECTOR LOGO
10+ IMAGES
BRANDING
FONT FILES
Next Steps
CONTRACT
SIGNING & KICK
OFF CALL,
PORODUCTION
TIMELINE
WEBSITE DESIGN ONGOING
OPTIMIZATION,
ANALYITCS, ETC.
MEDIA CAMPAIGNS
ONGOING SEO &
DIGIATL MARKETING
The SmartCMS Website Technology Platform is the center of the fully
integrated ecosystem with connectivity to the Data Management Platform
and CRM to personalize website content and fuel your digital marketing.
You gain access to over 30 book direct merchandizing modules such as
dynamic real-time rates, reservation abandonment, and more.
A next-generation loyalty program website portal backed by our SmartCMS
Website technology platform and all of the merchandizing modules for
loyalty acquisition.
A Smart Personalization engine that can personalize website content and
marketing by website visitor location, loyalty status, first time visitor vs repeat
visitor, customer data, and more.
We don’t just take an integrated approach to data. We take an integrated approach
to marketing that capitalizes on multichannel campaigns based on seasonality
and business needs to promote one cohesive message across channels and devices.
Top 5 Reasons You’ll Love us.
01
02
03
04
05
