Under PressureB R A N D B O O K

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Table of Contents

C O L O U R PA L L E T ET Y P E FA C E SP R I M A R Y M A R KR E V E R S E D P R I M A R Y M A R KV E R T I C A L M A R KR E V E R S E D V E R T I C A L M A R KP O D C A S T M A R K

0 30 40 50 60 70 80 9

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N A M A S T E O R A N G E

A vibrant and healthy shade of orange

YA M A B E I G E

The colour of our ethical foundation

P R A N A G R E E N

That which gives us life

D H A R M A R E D

Red that may only speak truths

M E D I TAT I O N S G R E Y

A calming and reflective grey

S H A N T I G R E Y

Harmonic and Peaceful

C H A K R A Y E L L O W

An energy that radiates from deep within us

HEX: # F78F1ER: 247 G: 143 B: 30C: 0 M: 52 Y: 99 K: 0

HEX: # F7E8BFR: 247 G: 231 B: 191C: 3 M: 7 Y: 28 K: 0

HEX: # 7AB542R: 122 G: 181 B: 66C: 58 M: 7 Y: 100 K: 0

HEX: # F15D24R: 241 G: 93 B: 37C: 0 M: 79 Y: 98 K: 0

HEX: # 4C4C4FR: 77 G: 77 B: 79C: 66 M: 59 Y: 55 K: 36

HEX: # F7F7F7R: 247 G: 247 B: 247C: 2 M: 1 Y: 1 K: 0

HEX: # FFDB12R: 255 G: 219 B: 18C: 2 M: 10 Y: 98 K: 0

Colour Pallette

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Type Faces

The Quick Brown Fox Jumped Over The Lay Dog

The Quick Brown Fox Jumped Over The Lay Dog

The Quick Brown Fox Jumped Over The Lay Dog

The Quick Brown Fox Jumped Over The Lay Dog

The Quick Brown Fox Jumped Over The Lay Dog

grand hotel // used for titles and large section headers

madras extra bold italic // used for subheaders

madras extra light // used for subheaders

univers roman // used for standard bodies of text

universe bold // used for standard bodies of text with exclamation

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H U P _ M a i n . e p s

Original vector file, may be scaled to size

Your primary mark. This version will be used in most situations. Works best on a white or light grey field. This version should be the first mark people see.

H U P _ M a i n . p n g

Used in web applications.Cannot be scaled upwards

H U P _ M a i n . j p g

A compressed version, used when quality is not a priority.Cannot be scaled upwards.

Primary Mark

Under Pressure

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H U P _ R e v e r s e . e p s

Original vector file, may be scaled to size

H U P _ R e v e r s e . p n g

Used in web applications.Cannot be scaled upwards

Reverse Mark

Your reverse mark. This version will be used in situa-tions where there is a dark background image, as a watermark, or for screenprinting. The white in the .eps version can additionally be swapped out for a spot color to meet printing needs

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H U P _ R e v e r s e . e p s

Original vector file, may be scaled to size

H U P _ R e v e r s e . p n g

Used in web applications.Cannot be scaled upwards

H U P _ R e v e r s e . j p g

A compressed version, used when quality is not a priority.Cannot be scaled upwards.

Vertical Mark

Your Vertical mark. This can be used for a wide array of applications, such as mugs, t-shirts, and many other print media.

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H U P _ V r e v e r s e . e p s

Original vector file, may be scaled to size

H U P _ V r e v e r s e . p n g

Used in web applications.Cannot be scaled upwards

Vertical Mark Reverse

Your reverse vertical mark. This can be used in situ-ations where mass quantities are required at a low cost, such as when screen printing.

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H U P _ P o d c a s t . e p s

Original vector file, may be scaled to size

H U P _ P o d c a s t . p n g

Used in web applications.Cannot be scaled upwards

H U P _ P o d c a s t . j p g

A compressed version, used when quality is not a priority.Cannot be scaled upwards.

Podcast Mark

This Mark and the shorthand version can be used for podcasts, vlogs, or live performances

Under Pressure