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HealthPlanRatingsOnline A bWell International & Castle Connolly Joint Venture
The Home Page
What is HealthPlanRatingsOnLine.Com?
n A sophisticated, interactive search engine used to evaluate health plan ratings by personal criteria, based on survey responses from doctors, consumers and employee benefit managers
n The engine allows users to view the vendor-neutral results of surveys completed by peers and other user-types
n See performance results of NCQA n View how these sources of info
compare
Copyright bWell International, Inc. 2006–2007 all rights reserved
Perceptions Survey Feedback
NCQA Report Card
Castle Connolly’s “Top Doctors and Hospitals” Print and Website Products
HealthPlanRatingsOnLine
bWell’s health plan forecaster – consumer cost learning and purchasing tool
HealthPlanRatingsOnLine
What is it connected to?
Copyright bWell International, Inc. 2006–2007 all rights reserved
Perceptions Survey Feedback
NCQA Report Card
bWell- Informed™ HPF
CC Top Doctors
Why introduce this now? n New health plan product offerings
(HSA plans, etc.) make choosing a plan more difficult
n More consumers shopping for individual and small group policies ¨ Consumers want COBRA
alternative ¨ Newly graduated students need
coverage ¨ Freelancers need coverage ¨ Small business owners need
coverage n Social networking is the trend to
informing consumers with easily accessible and searchable data
n Integrating subjective and empirical information is a key driver in consumers making good decisions
Copyright bWell International, Inc. 2006–2007 all rights reserved
The Source for Consolidated Information
n Survey feedback of local
doctors, benefit managers, and consumers
n NCQA audit and interview
information results ¨ Summary NCQA data
on plan performance in key areas
Copyright bWell International, Inc. 2006–2007 all rights reserved
Perceptions Survey Feedback
NCQA Report Card
What are the key bits of information proposed to be made visible?
What is the business model?
n 20% of information available information free to the consumer
n Full access requires annual membership fee
n Potentially advertorials from all health plans
Copyright bWell International, Inc. 2006–2007 all rights reserved
Perceptions Survey Feedback
NCQA Report Card
Who has developed it?
Copyright bWell International, Inc. 2006–2007 all rights reserved
Copyright bWell International, Inc. 2006–2007 all rights reserved
bWell-informed™ Health Plan Forecaster
Interactive, personalized consumer learning tool to forecast the short and long term cost and benefit of health plan ownership based on personal health risks.
Easy to follow steps: 1. Learn What’s New
¨ Specific scenarios ¨ Pop quiz
2. Create Health Profile ¨ Health asset profile and
projections 3. Explore and Forecast Health
Plan Options ¨ Financial asset
projections ¨ Plan suitability
4. Ask Questions 5. Buy a Policy/Enroll in a Plan
¨ Link to online insurance broker or work benefits
Copyright bWell International, Inc. 2006–2007 all rights reserved
How does HealthPlanRatingsOnline.com
reach the consumer, doctor or
employee benefit manager? n Castle Connolly products http://www.topdoctors.com ¨ print ¨ Web
n bWell-informed health plan forecaster (web) ¨ B2B – employer groups and related intermediaries ¨ B2C – direct to the consumer via publishing, media, chamber of
commerce, and e-health portals of information n Consumer portals (some examples)
¨ About.com ¨ Ask.com ¨ Msn Health ¨ RealAge.com ¨ iVillage.com ¨ Other consumer-driven organizations, associations &
health portals, as appropriate
Copyright bWell International, Inc. 2006–2007 all rights reserved
Addressing disparities
Culturally heterogeneous demand
Plan member rating and now doctor and employee
Benefit manager ratings Information from peers
Prevention, drug and chronic disease mgmt
Rising deductible and higher responsibility
Physician and hospital performance
Selecting the most suitable provider
Consumer-Directed Healthcare section
Understanding new health plan options
Health Information technology
Growing demand for Decision Support Applications
Role of HealthPlanRatingsOnline.com
Consumer, Doctor or Employee Benefit Manager’s Needs
Addressing the needs of those who choose health plans: HealthPlanRatingsOnline.com
Copyright bWell International, Inc. 2006–2007 all rights reserved
When do consumers need education?
n The majority of consumers say picking a health plan and plan design is complex…
Selecting a health plan provider 65% Choosing a type of health coverage 65% Choosing between different medical treatment options
64%
Choosing different prescription (Rx) medications
57%
Selecting a primary care physician 51% Choosing between different Rx options (branded vs. generic)
45%
Selecting a hospital 42% Source: Forrester Research for California Healthcare Foundation.
Copyright bWell International, Inc. 2006–2007 all rights reserved
When do doctors need education?
n Physicians benefit by comparative snapshot of plans to
enable them to understand their experience of the plan as a provider within a larger context beyond their individual experience
n When considering which plans to join – need to know in advance how the plan is perceived by other MDs AND by consumers
n When considering dropping out of a plan as a provider due to administrative and/or quality/ decision-making issues – MD needs to determine if their experience is unique or common to other MDs
Copyright bWell International, Inc. 2006–2007 all rights reserved
When do employee benefit managers need education?
n Generally, Employee Benefits Managers need to be fully educated at the point of health plan vendor selection and at open enrolment communications campaigns
n HealthPlanRatingsOnline.com helps Employee Benefits
Managers in making important decisions about which plans they decide to offer to employees by providing them with quick and easy access to the first-hand opinion of their peers, as well as of consumers and doctors
Copyright bWell International, Inc. 2006–2007 all rights reserved
HealthPlanRatingsOnline.com Survey Respondents Types
Copyright bWell International, Inc. 2006–2007 all rights reserved
Physicians in the region
Consumers in the region
Employee Benefit Managers in the region
Sample of Survey: The Consumer, The Doctor,
The Employee Benefit Manager
n Information categories to be obtained through the survey questionnaire:
Quality of Access and Care Received
Quality of Information and Support
Administrative Cost Management
Copyright bWell International, Inc. 2006–2007 all rights reserved
Sample of Free Survey: Three versions
Sample of Search Engine Results
ACCESS THE SEARCH ENGINE Enroll to find out what Medical Doctors, HR
Managers and Peers think of the Health Plans available in your area. Save time by
only viewing the Plans most relevant to you