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8/6/2019 Healthcare Finalppt
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LOGO
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Company Logo
CONTENTS
Executive Summary1
1
Introduction2
2
Research Objective
3
3
Research Methodology4
Research Analysis
5
Suggestions8
SWOT Analysis6
Key Findings7
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EXECUTIVE SUMMARY
This project aims at understanding the scope of our
healthcare magazine in the market
The research was carried out on four different
samples
The geographical areas included most parts of Delhiand NCR(Noida)
The study revealed perception of these samples in
relation to our magazine supported by our two
different business models
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INTRODUCTION
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HEALTHY
LIVING
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Healthcare publication
Health related magazines
Published by Government, Corporates or Healthcare
Institutions
Detailed information on health related aspects
Advertisement facility
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RESEARCH OBJECTIVE
To identify the potential of our healthcare
magazine in the market
To understand the perception of different targetsegments for our business models
To understand the perception of Corporatesregarding advertisement or promotion of
product in healthcare magazine
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RESEARCH METHODOLOGY
No. of samples : 100
Sample description:
Project duration: 45 days
Survey method: Personal interviewing, telephonic interviewing
Areas covered: Delhi & Noida
Statistics used: MS Excel & MS PowerPoint
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Regions covered
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Rajouri gardenJanakpuri
Subhash nagar
Tagore garden
Punjabi bagh
Paschim viharHari nagar East of kailash
Lajpat nagar
Defence colony
Amar colony
Pitampura
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RESEARCH ANALYSIS
Target segmentation
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The research was carried
out on 4 different samples
including chemist, doctors
clinic, hospital pharmacies& Corporates
The pie chart indicates
their relative proportion in
100
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Analysis
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Analysis-Part 1
SAMPLE A
SAMPLE BSAMPLE C
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Model understanding
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This graph indicates that all the 95
respondents had a clear
understanding of both our business
models
SAMPLE TYPE
NO.OF R
ESPONDENT
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Agreement to doing business with us
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This graph indicates that out of total 95 samples, only 22% people
might do business with us. Rest 78% dont want to enter into
business with us
NO. OF RESPONDENTS
AG
REE
MENT
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Reasons for non-agreement
NO. OF RESPONDENTS
REA
SONS
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From this point on, the analysis will be shown for
only those respondents who agree or strongly agree to
do business with usNo. of respondents who agree to do business with us
are 21
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Model preference
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A A
B B
Sample A- 50% preference for model A & 50% for model B
Sample B- 44% preference for model A & 56% for model B
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Reasons for choice of model
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Customer perception
NO. OF RESPONDENTS
PERC
EPTION
Most of the chemists (sample A) say that the customers may or may not buy
(67%) Most of the receptionists (sample B) say that they might not buy (55%)
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No. of Readers
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Reasons for
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Price reasonability
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Out of total 21, 57% people say that the price is somewhat reasonable
24% say that it is reasonable
9.5% say that it is unreasonable
9.5% say that it is very unreasonable
NO. OF RESPONDENTS
RESPONSE
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Commission satisfaction
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62% people are highly satisfied with provided commission
33% people are satisfied
5% people are somewhat satisfied
RESPONSE
NO.OFR
ESP
ONDEN
TS
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Model success
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NO. OF PEOPLE
MODEL
SUCES
S
All the 21 respondents think that these models would be a success
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Success rating
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SUCCESS RATE
NO.OF
PEOPL
E
57% respondents give 4 on 7
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Other healthcare magazine
YES- 3 THE WEEK health
THE DAILY healthcare
Dental care
B POSITIVE
NO- 18
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Analysis- Part 2
5 corporate houses chosen for the survey are- Hospaccx
Sanrad international
Health sanctuary limited
Moolchand medicity B Braun
The agreed set of respondents were interviewed
telephonically and the responses were noted
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Advertisement in healthcare magazine
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NO. OF RESPONDENTS
RESPONSE
All the five respondents advertise in healthcare magazines
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Choice of magazine
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The most preferred magazine for advertisement is Express Healthcare
MAGAZINE TYPE
NO.O
FR
ESPONDENTS
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Frequency of advertisement
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NO. OF RESPONDENTS
FREQUE
NCY
2 respondents say that their frequency is bi-annualAn important observation was that 2 respondents agreed that the frequency
of advertisement is variable depending on what is to be advertised
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Factors attracting advertisement in preferred magazine
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Express Healthcare is preferred due to good no. of readers
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ROI expectance
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Required Space
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DIMENSION
NO.OF
RESP
ONDEN
TS
80% of respondents prefer full page advertisement80% say it depends on idea to be promoted20% say they prefer half page
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Advertisement Accomplished objective
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80% of the respondents feel that advertisement
in the preferred magazine has accomplished
their objective
C i d
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Cost invested
Out of the five respondents, only one agreed to
disclose the cost which they spend on advertisement
B Braun has a annual contract ranging between
75000-1.5lac
Rest four respondents did not disclose their cost
invested
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Non-preference of other magazines
FACTORS
N
O.OF
RESP
ONDENT
S
60% of the respondents say that they dont prefer advertising in other
magazines due to less no. of readers20% each say that due to less popularity & advertising not being helpful, they
dont advertise in other magazines
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Switching to other healthcare magazine
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Most of the respondents say that they wont switch to other
healthcare magazine even at an economical cost20% say that it depends on readers
SWOT ANALYSIS
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StrengthsContent Large customer base
Health conscious
customers Advertisement
opportunities
Opportunitiese-magazine Paid articles Promotion of
magazine Home delivery Online Bookings
Threats High cost Competitors lower
price Internet
Weaknesses
Distribution channels Distribution points Difficult Accessibility
SWOT ANALYSIS
KEY FINDINGS
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KEY FINDINGS
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SUGGESTIONS
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SUGGESTIONS
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H lth R l t d M i
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Healthcare Related Magazine
Express healthcare
Pharmabiz
Expess Pharma
Pharma Buzz
DMA
Medical Buyer
P ti l St t i
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Promotional Strategies
E- Subscription
Extensive Media Coverage on Healthcare news Encompasses latest news related with healthcare.
Current technological advancements in healthcare sector
Advertisement of various corporates with related segments.
Publishing the updated coming events to be undergone at a
bigger scale e.g. National seminar & conference to increase the
participation thereby facilitating in enhancement of knowledge.
Case study discussions.
Scientific paper publication.
Latest trends in various healthcare domains.
www.themegallery.com
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Sample magazine distribution free of cost at big
healthcare gatherings. Providing variable discounts on different subscription.
Organizing various seminars focusing healthcare.
Sponsoring healthcare events.
Providing high commission to vendors initially.
Looping up all the healthcare providers in promoting the
magazine.
Welcoming the suggestion & feedback to improve themagazine.
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LOGO