Leveraging BI and Predictive Analytics to deliver Real time forecasting

Shyam Desigan

CFO & Sr. VP of IT

American Academy of Physician Assistants

CIO Healthcare Summit, Dallas, TX February 2013

86,500Number of certified PAs in 2012, according to the

National Commission on Certification of Physician Assistants

83,600Employment in 2010

108,300Projected employment in 2020

The second-fastest-growing health profession in the next decade

43,495Number of AAPA Members

31,756PA Members

11,739PA Student Members

Membership

Top 4 Primary Work Settings for a PA

• Hospitals 39.4%• Single-Specialty Physician Groups 19.7%• Solo Physician Practice 11%• Multi-Specialty Physician Group 9.5%

Top 3 Primary PA Specialties

• Family medicine 24.8%• Other Surgical sub specialties 23.2%• Internal Medicine sub specialties 10.3%

The Forecasting Challenge• Can you gather all your data in one place, so you can

analyze it?• Can you refresh this data in real time?• Can you query the data and see immediate results?• Does this system have intuitive user interfaces that can

be used by anyone?• Can you do this without IT?• Is it fast to deploy and affordable?

ERP

CRM

SCM CPM

Spreadsheets

Databases

CorporatePerformance Management

Business Intelligence

Reporting

Analytics

Budgeting & Planning

Forecasting

MonitoringWhat happened?

Why did it happen?

What should happen?

What will happen?

What is happening?

Business Intelligence

Better BI & FP&A In the Cloud augments limited flexibility with existing systemsLow entry cost and

no requirements for capital

expenditure

Rapid deploymentand self-service; no requirement for IT

involvement

Integrates securely and easily with any other application,

platform, environment

Adaptive Planning Analytics Platform

Analyze revenue and expense drivers

Drill-Down into KPIs

What-If Scenarios

Why Visualization?

Highly Visual Graphics to Aid in Quick Understanding

Revenue Trend On Time Delivery New Sales Pipeline

Incident Type Production Trend Financial Status

Visualize Trends

• Visualize KPIs• Get Visual & Email Alerts• Analyze & Perform What-If

Scenarios• Collaborate• Personalize

Glean Insights from Dashboards

Business Discovery: Business User-Driven BI

InsightEverywhere

App ModelRemixability

and Reassembly Social and Collaborative

Mobility

Finance HR

Sales

Marketing

IT

Production

EXCEL SQL SAP ERP

ORACLE SALESFORCEDATA

WAREHOUSEINFORMATICA

FinanceMarketing

Sales

Operations

Pre

sen

tati

on

QLIKVIEW WEBSERVERBUSINESS DISCOVERY APPS

Ap

plic

atio

n

QLIKVIEWPUBLISHER

BUSINESS USERS

IT Admins

QVW; QVD files

Windows Based

File Share (Optional)

Custom connectors; ODBC; OLEDB; QVX; XMLThird-Party

Integration:

• Informatica• Dell

• Boomi• Sybase

• and many more…

Security Integration:

• Windows Server• Tivoli Software

• IBM

OPERATIONAL DATA SOURCES

Dat

a A

cces

sQlikView Business Discovery Presentation Layer

QLIKVIEWSERVER

Data / Business Analysts Developers

QLIKVIEW MANAGEMENT

CONSOLE

QLIKVIEW DEVELOPER

Windows IIS

iDiscover for AAPA

AAPA – Member Geo Analysis

AAPA Financial Ratio Trends

SPSS Modeler for predictive analytics

Leveraging SPSS Modeler

• We utilize SPSS Modeler to create predictive models with our structured data, including splitting, resampling and variable creation

• Developing predictive models including decision trees, support vector machines and ensemble methods

• Visualization: Exploratory Data Analysis (EDA), and tools that persuade• Evaluating predictive models, including viewing lift curves, variable

importance and avoiding overfitting

AAPA Backend Data Roadmap

sdesigan@aapa.org# cubiczan

Questions?