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Katie J
Melanie P
Monitor health status to identify and solve community health problems. Diagnose and
investigate health problems and health hazards in the community. Inform, educate, and
empower people about health issues. Mobilize community partnerships and action to
identify and solve health problems. Develop policies
and plans that support individual and
community health efforts. Enforce laws
and regulations that protect health
and ensure safety. Link people to
needed personal health services and
assure the provision of health care when otherwise
unavailable. Assure competent public and personal health care workforce. Evaluate
effectiveness, accessibility, and quality of personal and population-based health services.
Research for new insights and innovative solutions to health problems.
3 C
ore
Co
mp
eten
cies o
f Pu
blic H
ealth
10 Essential Services of Public Health
The
Ro
le H
eal
th E
du
cati
on
Pla
ys in
Public Health Accreditation
Plan Health Education
Implement Health Education Conduct Evaluation and Research Related to Health
Administer and Manage Health Education Serve as a Health Education Resource Person
Communicate and Advocate for Health and Health Education
Community Health Needs Assessment
Data Collection
Focus Groups
Assess Needs, Assets and Capacity for Health Education
Areas of Responsibility for a Health Educator
Goals and Objectives
Logic Models
Intervention Selection
Cultural Competency
Use Variety of Strategies
Train Individuals
Collect Data
Monitor and Analyze
Interpret Results
Manage Budgets
Strategic Planning
Manage Human Resources
Conduct Trainings
Provide Expert Assistance
Identify Emerging Issues
Use Technology to Communicate
Engage in Advocacy
Influence Policy
Promote the Health Education Profession
1
3 4
5 6
7
A Roadmap to Building a Culture of Health for All through Health Educators
Employment of health educators is projected to grow 19 percent
from 2012 to 2022, faster than the average for all occupations.
Call to action:
January 1, 2014 Medicaid to Allow Reimbursement for Health Education Services
Health Educators Become Part of the Payment System
Advocacy for Insurance Reimbursement for Prevention Services at a State Level
Knowledge
Behaviors Attitude
Teaching Kindergarteners How to
Prevent the Spread of Germs
Educating Teenagers on the
Mode of Transmission for STIs
Instructing Pre-diabetic Adults
on Proper Nutrition
Incorporating Cultural and Ethnic Beliefs
into Health Promotion Programs
Increasing Perceived Risk of Underage
Drinking
Increasing Perceived Benefits of Helmet
Use While Biking
Implementing Smoking
Cessation Programs
Increasing Fruit and Vegetable
Consumption
Boost Self-efficacy of Proper Condom Use
Community
Interpersonal
Initiating Community Wellness Challenges
Supporting Workplace Wellness Initiatives
Limiting Alcohol Availability at Public Events
Participating in Community-Based Coalitions
Building Support Networks
Providing Parenting Classes
Implementing Anti-Bullying Programming
Changing Social Norms
Peer Education
Policy
Systems Environment
Changing School Food Policies
Promoting Smoke-Free Campuses
Supporting Health In All Policies
Conduct a Walking Safety Audit
Creating a Breastfeeding Friendly
Workplace
Utilizing Health Impact Assessments
During the Urban Planning Process
Build an Institution’s Capacity to
Promote Wellness
Adopting a No Missed Opportunities
Framework in the Local Public Health Setting
Fostering Inter-Agency Relationships
A Health Educator is a trained professional who promotes, maintains, and improves individual and community health by assisting individuals and communities to adopt healthy behaviors.
They collect and analyze data to identify community needs prior to planning, implementing, monitoring, and evaluating programs designed to encourage healthy lifestyles, policies, and
environments. Health educators also serve as a resource to assist individuals, other professionals, or the community, and may administer fiscal resources for health education programs.
The Key to Health for All
Next Exit THE FUTURE
There are various challenges that the profession must address in order to
make lasting inroads with new models of primary care services and funding
opportunities.
Additional Clinical Knowledge or Training
Economic Value of Health Promotion not Driving Policy Recommendations
Low or No Reimbursement Rates for Health Education Services
Ambiguity of Job Titles Caution
Hard Work
Ahead
Inve
stin
g $
10
per
per
son
eac
h y
ear
in
pro
ven
pu
blic
hea
lth
eff
ort
s co
uld
sav
e th
e
nati
on
mo
re t
han
$1
6 b
illio
n in
5 y
ears
If 10% of adults began regularly
walking, $5.6 billion in heart disease
costs could be averted
Ch
ron
ic c
on
diti
on
s (d
iab
etes
, hea
rt
dis
ease
, can
cer,
etc
.) c
on
sum
e m
ore
than
75
% o
f th
e $
2.2
tri
llio
n s
pen
t o
n
hea
lth
car
e in
th
e U
.S. e
ach
yea
r
Up to $11.80 in benefits can be
gained for every $1 invested in
bicycling and walking opportunities
Leve
ls &
Exa
mpl
es of Intervention
Cond
uct
and
diss
emin
ate
asse
ssm
ents
focu
sed
on p
opul
ation
hea
lth
stat
us a
nd
publ
ic h
ealt
h is
sues
Ass
ess
Inve
stiga
te
Inform & Educate
Community Engagement
Policies & Plans
Pu
blic H
ealth Law
s
Acc
ess
to C
are
Work
forc
e Develo
pment
Quality Improvement
Evidence-Based
Administration
Go
vern
ance
Inve
stiga
te h
ealth
pro
blem
s and
envi
ronm
enta
l public
hea
lth h
azar
ds
to p
rote
ct th
e co
mm
unity
Inform and educate about public health
issues and functions
Engage with the community to identify
and address health problems Develop public health policies and plans
Enforce an
d p
rom
ote
pu
blic h
ealth law
s
Pro
mo
te s
trat
egie
s to
imp
rove
ac
cess
to
hea
lth
car
e se
rvic
es
Mai
ntai
n a
com
pete
nt
publ
ic hea
lth w
orkfo
rce
Evaluate and continuously improve
processes, programs, and interventions
Contribute to and apply the evidence base of public health
Maintain administrative
and management capacity
Maintain
capacity to
engage th
e
pu
blic h
ealth go
vernin
g entity
Return on Investment
Presented by: The Health Education and Promotion Forum
Formerly the Behavioral Health Sciences Forum
Katie Jourdan, MPH, CHES District Health Department #10
Melanie Perry, BS, CHES District Health Department #10
Authors