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Health Check Google Search Console and Bing Webmaster Tools Setup
https://www.google.com/webmasters/tools/ http://www.bing.com/toolbox/webmaster/
Google Analytics Setup https://www.digitaldarts.com.au/google-analytics-and-shopify-for-splendid-data
Total Pages Indexed search “site:yourstore.com”
GSC Crawl Stats Lifetime Organic Traffic Drops GSC Manual Actions Algorithm Cross-Check
http://barracuda.digital/panguin-tool/
Accessibility Collections Structure Sitemap Status
Submit to GSC then review yourstore.com/sitemap.xml Domain Canonicalization
https, http, and www versions redirect to one Shopify > Online Store > Domains
rel canonical <link rel="canonical" href="{{ canonical_url }}" />
Pagination Markup {{ content_for_header }}
HTTPS https://docs.shopify.com/manual/domains/ssl
Site Architecture Country Targeting
GSC review Language Targeting
GSC review <link rel="alternate" href="https://yourstore.com/fr/" hreflang="fr-us" />
Javascript and CSS Disabled http://www.browseo.net
Blocked Resources GSC review
Cloaking http://www.seotools.com/seo-cloaking-checker/
Structured Data Errors GSC review and https://developers.google.com/structured-data/testing-tool/
Semantic Markup for Products https://schema.org/Product
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Semantic Markup for Reviews https://schema.org/AggregateRating
Semantic Markup for the Product Offer https://schema.org/Offer
Twitter Cards Facebook Open Graph Tags Heading Tags
<h1> and <h2> on all home, collections, product, and article templates Image ALT Text
Screaming Frog scan and change with https://apps.shopify.com/alt-text Readability
Appropriate avg. of Flesch Kincaid Reading Ease score: http://read-able.com W3C Validation
https://validator.w3.org http://jigsaw.w3.org/css-validator/
Usability Mobile Usability
GSC review, https://www.google.com/webmasters/tools/mobile-friendly/ and https://developers.google.com/speed/pagespeed/insights/
Page Speed Navigation Breadcrumb
https://docs.shopify.com/themes/customization/navigation/add-breadcrumbs Internal Links Anchor Text Image File Names Size of Images Broken Links and Images
Screaming Frog scan 404 Page 3xx Redirect Minimization
Content Keyword Usage
Match intent with volume and low-competition Title Tags
https://www.digitaldarts.com.au/shopify-seo-title-tags-meta-descriptions Meta Descriptions
https://www.digitaldarts.com.au/shopify-seo-title-tags-meta-descriptions Meta Keywords
Removal Descriptive URLs Product Content
Product descriptions, unique images, and supplementary content like care guidelines, reviews, and delivery information
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Collections Content About Page Contact Page
Include company trust elements like support information, business location, and company photos
Shipping and Returns Page Blogs
What is their purpose? If SEO, are they comprehensive and form a hub?
Links Authority
Gather DA and PA data for the store homepage and top 3 competitors for a desired search query: https://moz.com/researchtools/ose/comparisons
Total Links Links from Unique Domains Deep Link Ratio
= 1 – (Total Links for the Page / Total Links for the Root Domain) Ease of Link Replication Geo-location of Links
Approximates delivery locations: https://majestic.com/reports/site-explorer/map Inbound Anchor Text Diversity
70-80% branded text that is varied Paid Links
Labeled as a sponsored link or an advertisement, and use rel="nofollow" Spam Analysis
Use your favorite link spam analysis tool. Request removal and disavow: https://www.google.com/webmasters/tools/disavow-links-main
Value Engagement Social Shares
https://www.sharedcount.com Quality of Business
How much effort would it take for a competitor to mimic product offering? What do customers say about the products or business? How do the products compare to competitors in value?
Full details of the checklist and more SEO advice for Shopify are at:
https://www.digitaldarts.com.au/the-expert-guide-to-shopify-seo
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