Health Business Media Information

http://www.healthbusinessuk.net

Health Business magazine provides a unique bridge between organisations that run the NHS - and those that supply them

Investment in the NHS

THE NHS – SUSTAINED INVESTMENTInvestment in the NHS is constant. The underpinning strategies of the Government’s NHS reform are intended to deliver significant increases in NHS capacity, and cover three main areas: Physical Facilities, the Workforce and Information Management and Technology. As the NHS is providing more care than ever before, it is becoming increasingly complex and specialised, often involving teams working across a number of locations and organisations. The NHS is therefore changing the way it works, with the Government’s vision of a patient led NHS reflected in recent updates to the ten year reform plan. As the NHS broadens the amount of services it provides, an increasing level of involvement from the independent sector is inevitable if waiting list reductions and patient choice targets are to be met. The demands created by this increase in services offer those organisations that supply the NHS and independent hospitals sector unrivalled opportunities.

PROCUREMENT IN PRACTICE - LOCALSERVICES FOR LOCAL NEEDSEffective commissioning and procurement will depend on therelationship between the new Clinical Commissioning Groups and the hospitals which treat patients. Sharing high quality information effectively between teams and organisations will become an important part in providing safer, higher quality, patient-led care. Practice Based Commissioning will give more purchasing power and autonomy at a local level, as every hospital will have an indicative budget to pull services into the community where they are most convenient for patients and provide better value for money.

WORKFORCE - THE LARGEST IN EUROPEThe NHS employs over 1.3 million people in over 10,000 practices, trusts and PCTs. The investment in HR, training, hospital support staff and agencies has reached record levels, with training investment alone already costing £4 billion per year. Effective HR practices, with a strong emphasis on organisational development, are critical to successful working across the NHS and social care.

INFORMATION MANAGEMENT AND INFORMATION TECHNOLOGYThe scrapping of the National Programme for IT has opened the way for Private Sector companies to deal direct with NHS Trusts and PCT’s etc who are now able to source products and services that meet their individual needs - an ideal opportunity for companies to gain new business.

THE BUILDINGS Hospital buildings require a range of services to keep them running smoothly and safely, such as security, grounds maintenance, cleaning staff and materials, hospital equipment, infection control products, catering, etc. Health Business magazine covers the plethora of products and servicves that supply the modern NHS.

Health Business provides coverageto the complete range oforganisations that run the NHS

HEALTH BUSINESS, published bi-monthly, occupies a unique position – it is ideally placed to promote private sector products and services directly to the people within the Health Service thatmake purchasing decisions. HealthBusiness Magazine is distributed by Nameand Job title to Clinical Commissioning Groups, NHS Trusts, Ambulance Trusts, FoundationHospitals, Strategic Health Authorities,Government Departments and IndependentHospitals /Clinics. With coverage to the completerange of organisations that run the NHS, and by providing informative andauthoritative articles on the wide range of topics in healthcare management,Health Business offers organisations that supply this vast market an idealplatform to promote their products and services.

REGULAR CONTRIBUTIONS from government ministers, industry analysts,NHS professionals and those with an insight into healthcare provision provide thereader with a wealth of topical reference material on the wide range of topics andpractices that those working in NHS management and procurement need to bekept abreast of. Health Business features provide practical, applied managementinformation that is specific to healthcare settings. Fiscal management, marketing,information technology, human resources, facilities management, security, IT andcommunications technology are all featured, as well as featuring the latest productsavailable to the healthcare market.

HealthBusiness is the sure way to thedecision makers.

No wastedcirculation.

New

s

Language skills guidance published

NHS Employers has published detailed

to help NHS trusts ensure new staff

have the language skills needed to

provide safe, quality care to patients.

‘Language competency: good practice

guidance for employers’ is published

by the NHS Employers organisation

and was produced in consultation with

key partners, including the professional

regulators and the Department of Health.

Dean Royles, NHS Employers director,

said: “This new publication will provide

employers with good practice guidance

when carrying out an assessment of an

individual’s language competency, clarifies

the role of the professional regulators and

describes the current European law”.

Royles continued: “Attention has been focused

in recent times on doctors but the assessment

of language competency is important for all

staff working in the healthcare sector. The guide

will help employers develop a system to be

assured that all new recruits can communicate

clearly with both patients and others members

of staff at a level that reflects their role and

responsibility. It also recommends employers

check that agreements with suppliers of

temporary staff include an obligation to

supply employees to the organisation with

satisfactory language competency”.

Niall Dickson, chief executive of the General

Medical Council (GMC), said: “The GMC

welcomes this new guidance, which should

help employers to ensure that their healthcare

professionals have the necessary language skills

to practice medicine safely. Patients must have

confidence that the doctor who treats them has

the necessary communication skills for the job”.

The full guidance can be downlaoded

here: tinyurl.com/6wtcu5g

Plans for NHS-funded HIV drugs for

overseas visitors should cut costs

NHS-funded HIV treatment should soon be

available to overseas visitors who have lived

in the UK for at least six months. The principle,

originally put forward as an amendment to

the Health and Social Care Bill, has been

accepted by the Department of Health and

will bring practice in England in line with that

in Scotland and Wales.

Despite being reported in the mainstream

media as ‘free treatment’, a prescription

charge would still apply; HIV diagnosis is not

an exemption criterion. People will qualify for

treatments costing up to £7,000 a year after

living in England for more than six months.

Public health minister and former nurse

Anne Milton said: “This measure will protect

the public and brings HIV treatment into line

with all other infectious diseases. Treating

people with HIV means they are very unlikely

to pass the infection on to others”.

Critics claim the decision could prompt

so-called health tourism and put the NHS

under further financial pressure. Milton

added: “Tough guidance will ensure this

measure is not abused”. The government

believes that early diagnosis of people with

HIV will ultimately help cut costs. However,

according to Ana Nicholls, healthcare

analyst at the Economist Intelligence Unit,

no cost benefit analysis has been carried

out. Nicholls stated: “The measure is bound

to be controversial given the pressures on

hospital budgets and given that it will not

only mean more spending on HIV treatment

but also more administration to ensure that

patients are entitled to such treatment. The

risk is that this will cause a backlash, with

some people calling for HIV testing at the

border (as happened in the US until 2010).

That said, I suspect that a cost-benefit

analysis would come out clearly in favour

of the measure. It is in everyone’s interests

for those people needing HIV treatment

to be given it, partly for humanitarian

reasons, partly to avoid further costs in

treating them, and partly to help contain

the spreading of the disease. It also has

to be remembered that Britain anyway

spends £60m a year on foreign aid for HIV/

AIDS, although this is due to fall to £41m by

2015 as the aid focus shifts to reproductive,

maternal and newborn health.” The new

rules should come into force in October.

FURTHER INFORMATION

http://www.aidsmap.com

NEWS IN BRIEF

SCAS achieves

Foundation Trust statusSouth Central

Ambulance Service

(SCAS) NHS Trust

has been awarded

foundation trust status.

SCAS, which provides ambulances

across Berkshire, Hampshire,

Oxfordshire and Buckinghamshire,

began the process at the end of

2010. Following the announcement,

chair Trevor Jones said: “Achieving

foundation trust status means that

SCAS will be more accountable to

local people and we will have more

freedom to decide how to run and

deliver our services”.

tinyurl.com/84ngu2p

COMMUNICATION

Pension scheme calculators launched

Calculators have

been developed to

enable members of

the NHS Pension Scheme to estimate

their future benefits and see any

changes to their current scheme

benefits, under the government’s

proposed new scheme from April

2015. These calculators are based

on the NHS Pension scheme specific

discussions and have been developed,

shared and discussed with the NHS

trade unions. There are separate

calculators for Agenda for Change

staff and medical and dental staff in

hospital and community health.

Calculator for Agenda for

Change staff

tinyurl.com/cm4chlo

Calculator for medical

and dental staff

tinyurl.com/7v9bfk5

Increase in VTE screening

hailed a success

Patients are now almost twice as

likely to be screened in hospital for

venous thromboembolism (VTE) than

in 2010, helping save thousands of

lives. Figures for October to December

2011 show that 91 per cent of

patients were screened.

Colchester Hospital has implemented

a number of initiatives to prevent

VTE, such as ‘VTE Walkabouts’,

and has established ‘VTE

Champions’ on every ward

tinyurl.com/7db4oj4

HIV TREATMENT

BUSINESS INFORMATION FOR HEALTHCARE PROFESSIONALS – www.healthbusinessuk.net

09 Volume 12.3 | HEALTH BUSINESS MAGAZINE

SECURITY – The technology to protect lone workers in the healthcare sector

ENERGY EFFICIENCY

INTERIOR DESIGN PARKING

VOLUME 11.11www.healthbusinessuk.net

HEALTHCARE ITNational Mobile Health Worker Project Progress Report

The Health Business website is the perfect online complement to Health Business magazine and provides advertisers with real mixed media impact

HEALTH BUSINESS MAGAZINE is supported byits sister website at healthbusinessuk.net, whichserves the business end of the public sector ITmarket. The platform acts as an instant, readilyaccessible bridge between the health service andprivate sector companies wishing to service theirrequirements. The site provides:

News and Features - Regularly updatednews and features that are directly relevant tothe target audience.

Product Profiles - A searchable onlinedatabase that classifies advertisers’ products theysupply or manufacture. Hundreds of organisationsare classified under various headings, whichcompliment regular HB sections such as:Information technology, security, facilitiesmanagement, infection control and procurement.The magazine’s highly regarded Products &Services section is offered free to selectedadvertisers and features 200 words of copy plusa logo or photograph.

Product Features & Case Studies -This facility allows advertisers to detail newproducts and services and provide anoverview of contracts they have won orcompleted. Advertisers are encouraged tosupply up to 800 words of copy and an image or logo. This is the ideal locationto do a little flag waving.

Display Advertising - The websitecan incorporate Button advertisements,skyscrapers, banners and most online formats.Combine this with display advertising in HBmagazine for a real mixed media impact.

Special web campaigns - Special web campaigns can be devised that link graphic panels into specific editorial content to ensure that site visitors can get detailed information about the products and services of advertisers at the click of button. Rates for bespoke web advertising packages on application.

http://www.healthbusinessuk.net

Target your marketwith the HealthBusiness DatabaseTHE HEALTH BUSINESS CIRCULATION database contains over17,400 executives in the NHS, Local and Central Government and privatehealthcare institutions – all of whom are collectively responsible forfinance, procurement and strategic purchasing decisions. This can bemade available to selected organisations to follow up exposure in HealthBusiness magazine with direct marketing campaigns.

CIRCULATION BY ORGANISATIONn Clinical Commissioning Groups 2940n Trusts (Acute Trusts, Foundation Trusts, Care Trusts, Ambulance Trusts) 2120n Independent Hospitals 980n Local Authorities 456n Strategic/Special Health Authorities 420n Central Government/ Dept of Health 237

TOTAL 7162

CIRCULATION BY JOB FUNCTIONn Finance/Procurement Directors 2120n Estates & FM 1802n IT/Computing 1446n Other (Local Government Executives/ Dept of Health/MPs/Trust board members) 1040n HR/Personnel 704n Chief Executive/Chairman 491n Medical/Clinical Directors 409

TOTAL 7162

The Health Business website provides an instantway to reach key health sector personnel

The Health Business website hasbeen live since 2001, providingregularly updated news, featuresand case studies that informreaders of the latestadvancements in the NHS andhealthcare sectors. The site hasover 2,500 registered users andgenerates over 60,000 pageimpressions per month.

PACKAGE DETAILS - The packageslisted opposite include an 800word company profile that detailsthe services of the advertiser, andincludes full contactdetails/hyperlink/ directoryinclusion. Company profiles arepositioned to appear onappropriate sections related tothe business nature of theadvertiser. For youradvertisements to appear on thefront page of the site, there is apremium of £500 per month.

COPY TYPES - Flash, gif or jpg. Ifhosted on our servers, file sizesmust not exceed 300KB.

CUSTOM CODE - Custom code,such as provided by webadvertising services such asDoubleclick, is accepted only aftertesting. Examples must besupplied three days prior to thecommencement of the campaign.

For more information please call HBon 020 8532 0055 or visit the websitewww.healthbusinessuk.netPublic Sector Information Limited, 226 High Road, Loughton Essex IG10 1ET. Tel 020 8532 0055 Fax 020 8532 0066

SPECIAL DISCOUNTS 25-30% off for series bookings

AGENCY COMMISSION 10% to recognised agencies

SPONSORSHIP PACKAGES Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request

COMPANY CASE STUDYEditorial feature containing 800 words of copy plus an image or logo - £1,395

POSITION (sizes are in pixels) RATE (PCM)

720 x 90 Leaderboard £2,995

468 x 60 Full horizontal banner £2,935

300 x 250 MPU £2,495

120 x 600 Skyscaper £2,347

120 x 90 Button £1,170

Combine your advertisement in HB magazinewith the HB website for real mixed media impact

EDITORIAL DIRECTOR Danny Wright 020 8532 5746 editorial@psigroupltd.co.uk

DEPUTY EDITOR Anglea Pisanu 020 8532 5707 editorial@psigroupltd.co.uk

PRODUCTION MANAGER Richard Gooding 020 8532 5708 richard.gooding@psigroupltd.co.uk

PRODUCTION CONTROLLER Jo Golding 020 8532 5709 jo.golding@psigroupltd.co.uk

WEBSITE MANAGEMENT Reiss Malone 020 8532 5710 reiss.malone@psigroupltd.co.uk

PUBLISHER Karen Hopps 020 8532 5716 karen.hopps@psigroupltd.co.uk

For more information please call HBon 020 8532 0055 or visit the websitewww.healthbusinessuk.netPublic Sector Information Limited, 226 High Road, Loughton Essex IG10 1ET. Tel 020 8532 0055 Fax 020 8532 0066

POSITION RATE

Outside Back Cover £3,950

Inside Front / Back Cover £3,695 / £3,495

Double Page Spread £5,395

Full Page £3,395

Half Page £2,295

Quarter Page £1,395

Product Profile (200 words) £540

SPECIAL DISCOUNTS 25-30% off for series bookings

AGENCY COMMISSION 10% to recognised agencies

SPONSORSHIP PACKAGES Standard Package – £13,495 Section Sponsorship – £4,595 Details upon request

COMPANY CASE STUDY Full page advertisement plus Full page editorial – Standard rates plus 15%