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HEADLINES Pack a Punch with Words
HEADLINES = POWER
Headlines provide a powerful entry point for readers.Headlines are the first TEXT that a reader looks at on a spread (pictures always come very first).An effective headline should hook readers’ interest and tell them what the story is about.Headlines provide a connection between the verbal and visual elements on a spread.
VERBAL-VISUAL CONNECTION
Headlines should be both well-written and well-designed.Well-Written . . . Captures & keeps readers attention with clever word play & specific details Reflects the module story coverageWell-Designed . . . They are visually appealing and attention grabbing.
Visual-Verbal Connection
TOOLS OF THE TRADEPrimary Headline = The main headline few well-crafted, creatively designed words captures readers’ attention and delivers the key message.
Sub-Headline = The second tier of information on a primary headline.adds more detail about the subject. written in sentence format.displayed above, below, or to the side of the primary headline.
Secondary Headline = Headlines attached to secondary modules Secondary headlines do NOT need to have sub-headlines.
PRIMARY AND SECONDARY DESIGN PATTERNS
NOW, TIME TO CREATE A PRIMARY HEADLINE
The following slide has a picture of the spread without any headlines. Your job is to create a headline for that spread. Follow the steps on the “Headline Training Application” assignment to create the headline.
IF YOU NEED IT
PRIMARY AND SECONDARY DESIGN PATTERNS
Kicker: A short, single-line secondary headline placed ABOVE the primary head.
PRIMARY AND SECONDARY DESIGN PATTERNS
Wicket: A multi-line secondary headline placed ABOVE the primary head.
PRIMARY AND SECONDARY DESIGN PATTERNS
Hammer: A secondary headline placed BELOW the primary headline.
PRIMARY AND SECONDARY DESIGN PATTERNS
Tripod: A multi-line secondary headline placed beside the primary head.