Headlines

Headlines

headlines + visuals = creative conceptMany home pages have headlines in

billboards.

• Some have Flash billboards that change headlines.

Who Remembers from COM 382 (if you took it)?The tasks that a headline should accomplish (from the Bly book)?

Get attentionTarget the audienceDeliver a complete message

(USP if there is one)Draw us into the body copy

(in this case click into the site)Difference: Indirect headlines are not

necessarily risky online if they motivate a click(example, bird flu headline for IBM).

Does this headline accomplish the 4 tasks?

How about this?

Strong Headline Words Examples

New/News New Laws Save Tax Payers Millions

Now Now You Can Experience Relaxing Sleep Without Medication

Free Free CD With Purchase

Introducing Introducing Child-Safe Toys Your Toddler Will Love

Save Consolidate Your College Loans With ABC Corp. and Save.

How to How to Cut Flu Time in Half

Numbers and Steps 6 Ways to Help the Planet Breathe

Testimonials & Endorsements “Petmate makes cleanup easy.”

(many more)

Tried-and-true headlines that work for print

can also work for the Internet

Questions?

Group Exercises

Come up with three possible headlines that would rotate in a Flash masthead for one of the following:

- Success Tech- P.E.A.C.E.(People Exploring Active Community Experiences)

When do you think a headline would not be needed or appropriate on a web site?

A: When there is another more effective way to elicit a click (e.g., functionality)