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HCAHPS Doctor Communication:Excelling in The New Reality of Performance
Dan Smith, MD, FACEPEdward Goldberg, CEO St. Alexius Medical Center
What’s Right in Health CareOctober 11, 2012
Nashville TN
Pay for Performance is
Here
Now
CAHPS® Family of SurveysConsumer Assessment of Healthcare Providers and Systems
Family of surveys designed to assess patient perceptions of quality • Health Plan CAHPS• Hospital CAHPS (HCAHPS)• Clinician and Group CAHPS (CG-CAHPS)• Home Health Care CAHPS (HH-CAHPS)
D
Value Based Purchasing FY 2013
12 Core Measures
(* 70% Weight)
8 HCAHPS Composites(* 30% Weight)
1% Base operating DRG payments
Performance attainment and improvement
willdetermine total
hospital reimbursement
Implementation FY 2013 (October 2012)Source: Value Based Purchasing Program final rule 4.29.11
ImprovementAchievement Consistency
The greater of the two scores will be used for each
composite
Achievement – Improvement – ConsistencyHCAHPS Scoring
Note: Implementation FY 2013 (October 2012)
Source: Value Based Purchasing Program final rule 4.29.11
Based on achievement performance in ALL composites or lowest index composite will be
used
COMPOSITES/HCAHPS MEASURES FLOORMINIMUM
ACHIEVEMENT (50th percentile)
BENCHMARK (mean of top decile)
Nurses always communicated well 38.98 75.18 84.70
Doctors always communicated well 51.51 79.42 88.95
Patients always received help quickly 30.25 61.82 77.69
Pain was always well controlled 34.76 68.75 77.90
Staff always explained about medicines 29.27 59.28 70.42
Rooms and bathrooms were always kept clean36.88 62.80 77.64
Area around room was always quiet at night
Yes patients given info about DC/recovery 50.47 81.93 89.09
Patient’s overall rating of hospital (9 & 10) 29.32 66.02 82.52
HCAHPS Scoring BasicsTop Box Baseline Numbers
Improvement9 improvement points per composite can be
earned based on moving baseline
performance
Achievement10 achievement
points per composite at or above benchmark
Consistency20 consistency points if ALL composites are at or above the 50th
percentile
Value Based Purchasing FY 2014
Core Measures(45% Weight)
HCAHPS Composites(30% Weight)
1.25% Base
operating DRG
payments
Performance attainment and improvement
willdetermine total
hospital reimbursement
Outcomes(25% Weight)
New 2014 update
Note: Implementation FY 2014Source: OPPS VBP Final rule 11.1.11
Why does Great Communication Matter?
Global ratings of care are more closely linked to communication than technical skillKey drivers and priority indices indicate preference for physicians skilled in communicationImproved quality outcomes Affects reimbursement to hospitals (HCAHPS/VBP)Reduces malpractice and complaint eventsPrimary driver to attain and retain patients
We can control this one
Shift in Healthcare
Past
“Volume”EffortHMO“Usually”“Good”“7 or >”PaternalisticCare
Future
“Value” PerformanceACO/CI“Always”“Excellent”“9 or 10”MutualisticCare and Perception of Care
How are We doing in Communication?
Research cites fundamental gaps related to:Interruptions during open ended inquiryMissed opportunities related to empathyTime estimates to patients and familiesMedication and test explanationsIntroduction and patient recall of physician name
Principles of Communication
Non-verbal cues and demeanor send a messageBe courteousExplain in a way they understandListening is as important as explainingA picture speaks a thousand wordsCultural sensitivity Language specificityAlign with level of health literacy
Don’t Miss These Core Elements of Your Communication with Patients and Families
CourtesyRespect
Listen Explain
Physician Communication Fitness
Patient satisfaction trendsComplaints ObservationsAIDET® skills lab
Direct Observation and Validation
© 2006 Studer Group
AIDET Observation Feedback – Rounding on Patients Name of Leader _____________________ Date _____________________ Unit Department ____________________ Coach ____________________ E-mail Address _____________________ Reports to ________________
Strengths Identified During Observation
Knocked before entering the room
or
Acknowledged with eye contact and body language
Used patient name
Introduced self, role
Managed up experience/training
Managed up others(co-workers, other depts., physicians, shifts)
Gave a time expectation of how long a test or procedure would take
or
How long they would be in the room interacting with the patient
Explained what would be taking place (rounding, procedure, registration, etc.)
Used key words from the patient satisfaction survey
Asked if there was anything they could do before leaving
Thanked pt. or pt. family
Role modeled other Behavior Standards consistently
Good skill development, able to use AIDET successfully
A natural at AIDET; could mentor leaders who need to learn AIDET
Recognizes staff members for using AIDET; observes when rounding on staff
Areas to Focus on During the Next 90 Days
Verbal skills: “A”cknowledge
Body language (eye contact, distance): “A”cknowledge
Use of name “I”ntroduction
Reference to experience or training “I”ntroduction
Manage up others (co-workers, other depts., physicians, shifts) (“I”ntroduction
Reference to time for interaction “D”uration
“E”xplain each step of interaction in advance
“T”hank patient creatively (i.e., thank youfor your trust, for being a good patient, forletting me take care of you, etc.)
“T”hank family creatively
Ask if there is anything the patient needs before the interaction ends.
Would recommend AIDET Solutions for theorganization
Would recommend review of AIDET video and use of Participant Guide to reinforce skills
Would recommend follow-up AIDET observation on next visit
Additional comments – areas of strength or opportunity to improve:
Dr. Ahmad 04-11-127Neumann Dds mdSparrow
X
X
Male with TIA and s/p CEA
X
Gave a business card
X
X
XX Gave card on intro
Great dyad team care with nurse and inquiry aboutissues in front of patient
X
X
"today, we will plan to go home today..."
Good opportunity to manage-up Vascular Surgeonswhile examining CEA site, "they do great work..."
Good use of humor...
The ideal communication tool
A I D E THCAHPSDoctor courtesy and respect x x xDoctors listen carefully xDoctor explanations are clear x x
VendorListened, Showed Concern and Respect x x xExplained medical findings in a way I could understand
x x
Kept informed of how long things would take xTests and procedures were adequately explained before they were done
x x
Enhanced AIDET®
aka AIDET 2.0Foundational communication toolTactical and pointed communicationTight linkage to what matters most to the healthcare consumerIncorporates essential non-verbal cues Emotional intelligenceHealth literacy
AIDET®
AcknowledgeAcknowledge
IntroduceIntroduce
DurationDuration
ExplanationExplanation
Thank youThank you
Acknowledge
Knock prior to entry (privacy)Confirm roomed patient is same as chart name (HIPAA/safety)Acknowledgement of all members in the roomCordial, eye contact, shake hands“you get one chance to make a first impression”Do the first moments send a message of courtesy and respect
“Mrs. Smith, may I come in…”
Handwash
Hand Hygiene: Inpatient
0
10
20
30
40
50
60
70
80
90
100
Always Usually Sometimes Never
% R
ank,
Lg
PG D
atab
ase
Frequency of Observed Hand Hygiene
Inpatient Patient SatisfactionFilter: How often staff cleaned hands?
Std Overall
Std Doctor
Std Nurse
Introduction
Introduce yourselfGen X and millennium age prefer first name, last name approachBaby boomers and elderly prefer traditional “Dr.__”Role follows nameCite experience and expertise (reduces anxiety) Manage-up other members of the care team (improve patient perception and staff-physician collaboration)
“I am Dr. Dan Smith, I am a staff emergency physician here and will be caring for youtonight. Rest assured, I have practiced for 14 years and we have a great team on tonight.”
Dr:Nurse:
Time:
Provider PostureSeated preferredQuality of interaction is the keyPatients will overestimate time when seated
Provider Attire“Professional” is the keyNo significant difference between formal attire v. hospital scrubs on satisfaction or perception of professionalism
Patient Attitudes Toward Emergency Physician Attire. J Emerg Med 2005; 29(1):1-3.
Johnson R et al. To sit or not to sit? Ann Emerg Med 2008;51:188-193.
Duration
Anticipate the patient’s concernsFrame the visit in time and contentDuration of events/services/tests/proceduresOverestimate if unsure (Disney rule)People expect there may be a waitIt’s not the wait that gets them upset…it’s not knowing “why” or “how long”
Explanation
Diagnosis or Non-Diagnoses
NameTest resultsForecast the usual coursePicture/diagrams/literatureFollow-up plan
Medications
Name“Why” of use and selectionAnticipated effectHow to take itSide effects/monitoringCost considerations
Health Literacy
Explain in a way that aligns with a patient’s education and intellect“Teach Back”“I have given you a fair bit of information today… Would you mind telling me what you understand about this illness?”
Three Ways to Inquire about Understanding
(a) You don’t have any questions, do you?(b) Do you have any questions?(c) What questions do you have?
Thank you
Value statement/Appreciation“Thank you for entrusting your health to us…”
“Thank you for complying with the treatment plan…you are doing great.”“Thanks for enduring the long waits today…your health is important to us.”Considered “wow” factor
Key Words at Key Times (KWKT)
Not “laminated” scripting verbiageVerbal cue which links an action to the “why”“Let me have Joan get you some nausea medicine as we want you to be comfortable”“Let me explain this again as I want to be sure you understand the information”“I will close the door for your privacy”
KWKT adds meaning (not time) to a visit
Empathynoun
the ability to understand and share the feelings of another
Emotional Intelligence (EI)
Describes characteristics beyond technical skill and cognitive intelligenceAwareness of one’s emotional responsesModulation of one’s responses to cope with environmental demandsRecognition of a patient’s emotional state and employment of empathyHelps physicians align with contemporary models of patient-centered and humanistic care
Thank you for making a difference!
Edward M. GoldbergPresident and CEO
St. Alexius Medical Center
How do You Improve Patients Perception of Physician Care
H C A H P S C O M P O S I T E S A N D Q U E S T I O N S
C o m p o s i t e Q u e s t i o n S u m m a r y R e s p o n s e S c a l e
8 Value Based Purchasing Measures
Nursing Communication
Nurse courtesy and respect ALWAYS, Usually, Sometimes, Never
Nurses listen carefully ALWAYS, Usually, Sometimes, Never
Nurse explanations are clear ALWAYS, Usually, Sometimes, Never
Doctor Communication
Doctor courtesy and respect ALWAYS, Usually, Sometimes, Never
Doctors listen carefully ALWAYS, Usually, Sometimes, Never
Doctor explanations are clear ALWAYS, Usually, Sometimes, Never
Responsiveness of Staff
Did you need help in getting to bathroom? 2 Yes No (screening question)
Staff helped with bathroom needs ALWAYS, Usually, Sometimes, Never
Call button answered ALWAYS, Usually, Sometimes, Never
Pain Management
Did you need medicine for pain? 2 Yes, No (screening question)
Pain well controlled ALWAYS, Usually, Sometimes, Never
Staff helped patient with pain ALWAYS, Usually, Sometimes, Never
Communication of
Medications
Were you given any new meds? 2 Yes, No (screening question)
Staff explained medicine ALWAYS, Usually, Sometimes, Never
Staff clearly described side effects ALWAYS, Usually, Sometimes, Never
Discharge Information
Did you go home, someone else’s home, or to another facility? 2Own home, Someone else’s home, Another facility (screening
question)
Staff discussed help need after discharge YES, No
Written symptom/health info provided YES, No
Cleanliness and Quietness of Hospital
Environment
Area around room kept quiet at night ALWAYS, Usually, Sometimes, Never
Room and bathroom kept clean ALWAYS, Usually, Sometimes, Never
Overall Rating Hospital Rating Question 0 to 10 point scale (percent 9 and 10 reported)
Source: Value Based Purchasing Program final rule 4.29.11
At St. Alexius Medical Center We Struggled with Low Scores on our HCAHPS Doctor Communication Questions
Our Directors of Nursing and Quality and our Corporate Leaders looked to me as the
President/CEO to Improve the Medical Staff Scores
We tried many mechanisms to improve our scores:Distributed overall scores and tips to all members of the medical staff on several occasions Distributed individual physician scores and tipsSpoke at Medical Staff department meetingsDoctor Smith came and provided a presentation and a one-on-one coaching and although he was extremely well received, all of these efforts had limited impact on our scores
The Majority of Our Medical Staff
Are not employed by the hospitalAre our customers/partnersThey decide what kind of care the patients receive and where the patients are going to receive that care
Nationally, even at facilities that have employed physicians, the three HCAHPS questions that directly relate to physician performance are among the hardest composite to improve:Courtesy/RespectListenExplain
Apr 2010‐Mar 2011 "Percent Always" Change in Top Box Score in One Year Percentile Rank of Change (Percentile Rank shown in Red)Composite 5 10 20 25 30 40 50 60 70 75 80 90Always quiet at night -6 -5 -3 -2 -1 0 1 2 3 3 4 6Doctors always communicated well -4 -3 -2 -1 -1 0 0 1 2 2 2 4Nurses always communicated well -4 -3 -1 -1 -1 0 1 1 2 3 3 4Pain was always well controlled -6 -4 -2 -2 -1 -1 0 1 2 3 3 5Patients always received help as soon as they wanted
-6 -5 -3 -2 -1 0 1 1 2 3 4 6
Patients who gave a rating of 9 or 10 (high) -6 -4 -2 -1 -1 0 1 2 3 4 4 6Room was always clean -6 -5 -2 -2 -1 0 1 2 3 3 4 6Staff always explained about medicines before giving them to patients.
-6 -4 -2 -2 -1 0 1 2 3 4 4 6
Yes, patients were given information about what to do during their recovery
-4 -3 -1 -1 0 0 1 1 2 3 3 5
YES, patients would definitely recommend the hospital
-6 -4 -3 -2 -1 0 1 1 2 3 4 6
Clean and Quiet -5 -4 -2 -2 -1 0 1 2 2 3 4 5
We had to Think Out of the Box
We came up with something that we hoped would help the physicians connect with the appropriate key words at key times to improve their scores.We tried to explain how it would benefit their practiceWe thought outside the box and came up with humorous musical vignettes that would hopefully link something unusual, funny and musical with the appropriate Key Words at Key Times.
We Did Not Seek to be an American IdolWe wanted the vignettes to feel home made and humorous. We utilized several mechanisms including but not limited to humor and rock and roll to enhance communications with employees and physicians
For Example…We know proper hand washing is an important component to providing quality and safe patient care and we developed this following video to promote proper hand washing.
“Keep on Washing for a Clean World”
Patient Protection and Affordable Care Act signed into law (March 2010) Focused on Patient Centered, High Quality CareIt is how we are being paid
The focus is on HCAHPS (the patients’ perception of their care) and Core Measures results
Value Based Purchasing
For Physicians there are 3 Questions in the HCAHPS Survey that Directly relates to the Physicians Behavior towards Patients:1. COURTESY/RESPECT (During this hospital stay, how
often did the doctor treat you/family member with COURTESY/RESPECT?)
2. LISTEN (During this hospital stay, how often did the doctor LISTEN carefully to you/your family member?)
3. EXPLAIN (During this hospital stay, how often did doctors EXPLAIN things in a way that you/your family member could understand?)
It is an Open Book Test
Patients are asked to Rate each of These Categories
Regarding how often the physician showed them courtesy, respect, listened and explained.
This is the only response that counts
It is a 4 point scale
According to Webster’s II Riverside Dictionary:
COURTESY:1. Courteous behavior2. A polite remark or gesture
“so you got to try a little tendernessa little tendernessa little tendernessa little tenderness”
Otis Redding
RESPECT
1. To show or feel differential regard: esteem2. To relate to: Concern3. Willingness to show consideration or appreciation4. Polite expressions of consideration or deference
How Physicians can Improve Their Scores in COURTESY and RESPECT:
Always knock before entering the room (privacy)Confirm roomed patient is same as chart name (HIPAA/safety)Wash Your Hands …it’s your first interaction with the patient, provide them with a business card and introduce yourself explaining your experience and expertise and how they were assigned to you.Close the door or curtain and utilize words that work – “I’m closing the door/curtain for your privacy” If you are a consultant, please indicate the Primary Care Physician called you in.During your first moments with a patient send a message of Courtesy and Respect?
COURTESY and RESPECT
LISTEN
According to Webster’s II New Riverside Dictionary:1. To try to hear2. To pay heed
How Physicians can Demonstrate that You have LISTENED
Cordial, provide eye contact, shake handsAcknowledgement of all members in the roomPlease remember for pediatric patients the parents are also the customers and for geriatric patients their children can also be customersTry to anticipate the patient’s concerns
Repeat what the patient has communicated to you by saying, “I understand you are asking….”Tell the patient that you are available for questions, you have the timePeople expect there may be a wait…it’s not the wait that gets them upset…it’s not knowing “why” or “how long”.
Empathy
Noun….
LISTEN
EXPLAIN
According to Webster’s II New Riverside Dictionary:1.To make understandable: To clarify2.To give the reason for: To account for
How Physicians can Improve Their Scores in EXPLAIN (AIDET)
1. Informing the patient what you are going to do ie. Order lab tests, imaging, surgery, other consultants
2. Inform them of the nature of their illness3. Repeat back to them what you think they are
requesting of you4. Summarize your explanation at the end of the visit
EXPLAIN
Criteria for Uninsured Charity Care ER Call and Outpatient Call Roster
for Primary Care PhysiciansWe worked with Legal Council, the Medical Executive Committee, Medical Staff Leadership and primary care physicians to develop criteria for ER call for both insured and uninsured patients for Primary Care.The hospital agreed to pay Fair Market Value per admission and up to four follow-up out patient visits for uninsured patients.Readmissions within 30 days are not reimbursed
Uninsured Charity Care ER Call:
Development of plan initiated on July 1, 2010Criteria established and plan announced July 1, 2011Evaluation period against established criteria began November 2011Call schedule period began January 1, 2012
Plan Developed July 1, 2010:
Plan announced July 1, 2011Evaluation period began November 2011Call schedule period began January 1, 2012
READMISSIONS
READMISSIONS: The Center for Medicare and Medicaid (CMS) has targeted readmission to the hospital within 30 days of discharge as a marker of poor quality of c are. Research sponsored by the agency for Healthcare Researchand Quality (AHR) found that more than one-third of patients who leave the hospital do not receive the follow-up care they need and many of the medical problems that send patients back to the hospital could have been avoided.
Achievement Requirement Points1 Pneumonia Readmissions
*Audits completed on all charts in which the physician is the Attending
18.3% and lower 1 point
19.3% ½ point
2 AMI Readmissions*Audits completed on all charts in which the physician is the Attending
19.9% and lower 1 point
20.9% ½ point
3 CHF Readmissions*Audits completed on all charts in which the physician is the Attending
24.7% and lower 1 point
25.7% ½ point
HCAHPS
HCAHPS: Hospital Consumer Assessment of Healthcare Providers and Systems survey is administered to discharged patients and measures the patient’s perspective on care. CMS introduced Hospital Value-Based Purchasing for IPPS hospitals., beginning with inpatients discharged in October 2012. HCAHPS performance will account for30% of Hospital VBP Total Performance Score in FY 2013. The data is cumulative.
Achievement Requirement Points4 Courtesy and Respect Question
*% Always on the HCAHPS Question 16Achievement of between the 50th and 60th
percentile rank for % Always½ point
Achievement of >61st percentile rank for % Always
1 point
5 Listen Carefully Question*% Always on the HCAHPS Question 17
Achievement of between the 50th and 60th
percentile rank for % Always½ point
Achievement of >61st percentile rank for % Always
1 point
6 Accreditation*% Always on the HCAHPS Question 18
Achievement of between the 50th and 60th
percentile rank for % Always½ point
Achievement of >61st percentile rank for % Always
1 point
ACCREDITATION
ACCREDITATION : Accreditation by the Joint Commission is considered the gold standard in health care and a willingness to be measured against the highest standards of performance.
Achievement Requirement Points
7 Date, time and Sign*Random Audit
Above 80% 1 point
70%-80% ½ point8 Not appearing on Suspension
of Medical Staff Privileges list*Audits completed on all charts
Not on list for 2 to 3 month evaluation period
1 point
9 Dictated Discharge Summary on Day of Discharge*Audits completed on all charts
80% of medical records 1 point
10 Dictates History and Physicals *Audits completed on all charts
80% of medical records 1 point
Points Required for Call Roster6/1/12 – 8/31/12
n/a = no cases available to review (overall total possible points is reduced; indicator is excluded if no cases)
Scores Did Improve Dramatically above Prior Efforts
Many physicians indicated that the humorous vignettes and songs helped them to associate the key words at key times.Many got a kick out of their bald CEO wearing a hair piece and although off key they felt it helped reinforce the correct Key Words at Key Times in their minds.
THAT’S A RAP
This was meant to provide another potential tool for your tool kit to impact this challenging area of improving physician satisfaction scores