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Hazel Lee’s Design Portfolio2012-2014
Somewhere |Retail shop design|
Toccare|F&B design|
Centro|Office design|
Yau Ma Tei Informational board|Public domain design|
CV1
2
3
4
6 Play with books|E-book library design|
5
EDUCATIONS.K.H. Tsang Shiu Tim Secondary SchoolForm1 – Form6
Caritas Bianchi College of CareersHigher diploma in Design (Interior Architecture)Year 1 - Year 2CGPA 2.9/ 4
9/2006-6/2012
9/2012-6/2014
ACADEMIC QUALIFICATIONS3/2012 The Hong Kong Diploma of Secondary
EducationEnglish: 4 Chinese: 3 Mathematics: 4 Extended Part(Algebra and Calculus) 3 Physics 4 Liberal Studies 3 Chemistry 3
WORKING EXPERIENCESPart-time sales at Trek Point
Part-time Telebet Services Assistant at Jockey ClubPrivate tutor
Part-time sales at Millies
2010
2012
2012 - present
2013
LANGUAGES AND SKILLSCantonese
English
PuTongHua
Microsoft O�ce ( Word, PowerPoint, Excel )
Photoshop
AutoCAD
Illustrator
InDesign
Sketchup
3D Max
ABOUT ME
Name: Hazel, Lee Hiu Hei (李曉熙)
Address: Flat 2720, Chung Kwan Hse, Chung On Est, Ma
On Shan, Shatin6297 0583/ 2640 4552
AZEL LEE
I am a hard working and self-motivated person that I am willing to learn and try di�erent things. I can work under pressure and have a good time management skill. In addition, I am well organised person who able to deal with di�erents tasks.
EXPECTED SALARY
DATE AVAILABLE
$10000-$12000
1st August 2014
Somewhere 01Year: 1.2013 - 4.2013Site: Parklane, Tsim Sha Tsui
This is a retail shop design project for a macaron and chocolate shop - Somewhere which decided to open its first retail shop at Parklane in Tsim Sha Tsui.
S mewhere
Client Info
Mission: Attract people who feel stress to come and relaxVision: Everyone’s soul can be cured by chocolate and enjoy their life.Target group: Tourist, middle class peopleSelling Point: Colourful package (rainbow colour)S mewhere
Shoping centreCentre parkHotelBus stopMinibus stopMtr exitSidewalk
Site Info
Architecture there can attract more tourists.Family will go there for family day as near Kownloon Park.well facilated transportational network so easy for people to visitpeople may not walk along the whole Parkline as they may cross the road before visit our shop.
Chocolate
Target group
Products
Objective Inspiration
Scheme
Theme
Element3D form
Concept
Site
25-40 adults - Office Workers - Middle - High classes people
Chocolate - milk, dark, nuts, fruityMacaron - classical, fusionDrinks - tea,wine Boxset - chocolate, macaron, chocolate mix macaron
當迷失沮喪時,在這柔和的沙漠綠洲中,讓朱古力為你重新充電
Shelter
Shelter
Nature
Parklane
Master Mind Map
Concept and mood As chocolate and macaron are desserts which can help people to release their stress in order to put down their burden for a while. Therefore, I use Shelter to be my design concept and gentle be the mood as I hope that the customers will think that the shop is a shelter for them to escape from their bustle life.
Store room 12 To store the products Rack
Staircase 9 For people to go upstair
Area Name % Funtion Furniture
Window display 12 Display the model of chocolate and decoration to attrack people
Staff room 12 For our staff to keep their belongings and do Tables, Computesr, Chairs, Cabinets some paper work
Glass Showcase 20 To display differents kinds of products Showcase, chairs
Toilet 4 For our staff change their uniform go to toilet Cabinet, basic, toilet
Cashier & packing 13 To collet money and pack products Table, shelf
Consulting area 8 For people who are interested to cooperate Chairs with us or don’t know which chocolate suit them Sharing area 10 To let people leave a message or photos there
1st study model
2nd study model
ModelPhotos
1
4
2
3
G/F Floor planN.T.S.
1/F Floor planN.T.S
Elevation 1 N.T.S.
Elevation 2 N.T.S.
Elevation 4 N.T.S.
Elevation 3 N.T.S.
Display area
Shop front
Staircase
Toccare 02Year: 9.2013 - 11.2013Site: Brim 28, Wan Chai
This is a project designing a Italian resturant which theme is spritualilty. This resturant named Toccare(Connection in Italian) , a new branch of Maxim’s, is decided to open its store in Brim 28 where are many different types of resturants are located.
Client Info
Maxim's Caterers Limited- largest food & beverage corporation and restaurant chain. - more than 590 of branch stores in Hong Kong
New branch: ToccareItalian restaurant provide traditional Italian food high privacy as the selling point
Site Info
Purple block-> commercialBrown block-> residentialTarget customers will be office workers and family
Mood board
Look up to somethinghave a sense of chasingpeaceful
Concept and Mood
‘When angel left this world, she left a feather and gave people hope.’ From this sentense, I thought of connection to be the concept of this resturant. As the theme is setted to be sprirtualilty, I have researched that spirituality is not just about religion but focus on the connection between yourself and your spirit. You cannot touch but feel.
Symbolic elements
Area Specification
Area name Capacity Function
Reception 5% Welcome customers, confirm booking, receive payment
Bar area 12.5% Provide drinks and snake
Dining area 30% Have meal or hold an event there
VIP room 6% For VIP to have meal
Kitchen 18% Prepare the food
Store room 5% To store the food, staff’s property
Other ( e.g.corridor, outdoor)
23.5%
Description
I decided to create a narrow pathway for cus-tomers and a open dining area for them in order to let them feel that there is hope after darkness. Therefore, I also created more light to split out from different areas so as to guide them go in to the dining area.
Floor planN.T.S
Shop front perspective
Floor planN.T.S
Ceiling planN.T.S
Dining area perspective
Centro 03Year: 11.2013 - 1.2014Site: The Henessy, Wan Chai
This project is about designing the new head quarter office for Centro, the lead player in Hong Kong media production company, at the Henessy which is a grade B office building.
Creative Director (1)
Animation directior (1) Post production director (1)
Prop modeler (2)
3D Designer (2)
Computer technician (2)Writer (1)
Colorist (3)
Maintenance department
Maintenance director (1)
corrective maintenance
Mechanics (2) Electricians (1)
Servicing Department
Department head (1)
Advisor (2)
Accountant (1)
Sound designer (1)
Editor (2)
Post productionAnimation
Environment modeler (2)
Character modeler (2)
Senior Animator (2)
Junior Animator (4)
Receptionist (1)
Admin (1) Admin (1) Admin (1)
Client Info
Found in 1987 (the longest history of media comapany in Hong KongWon: a Hong Kong Film Award/ a Golden Horse Award in Best Visual Effects / a Satellite Award e.t.cPhilosophy: Fast. Flexible. Quality second to none
Service
- Advertsing- Post production Visual Effects for Feature Films Digital Intermediates Rides & Attractions- Communication media installation for museum, expo
Styling
- very entertaining- work is elegant, soft- not realistic as the western comany- focus on human warmth
Company structure of new office
Site Info 17/F- 19/F
No.of beam: 2No. of column: 6Floor Loading 5KPa + 2KPa partition loadToilet: 2 (total: ~8.0 sq.m)3 lifts: 1500mmX1300mmX3200mm (L1-L2)1450mmX1450mmX3200mm (L3)(Total: ~19 sq.m )Ceiling height: 4800 (true ceiling) 3415 (from beam to finishing)Full height glass wall for 3 sidesFire escape staircases
Summer time sunlight (22/6)
Winter time sunlight (22/12)
Opportunity
Threats
Strengths1. three sides are full height glass window2. beams and column are around the building3. well facilities -> shopping, f&b4. nice visual
Weakness1. no parking facilities2. only one side of the building can get in3. one side of the view being blocked
Opportunity1. high ceiling -> place large facilities, feature2. can volt the building to connect the o�ce3. many green area in the building-> cooperate with the o�ce
Threats1. near busy tra�c road and construc-tion -> noise2. open for 24 hours to public -> may got security problems 3. Near habour -> high humidity4. strong sunlight in winter -> can’t place equipments there
Strengths
Weakness 9:00 a.m.
9:00 a.m.
12:00 noon
12:00 noon
17:00 p.m.
17:00 p.m.
Concept
Centro is a company focus on human warmth. Products that she made arewarm hearted and elegant. In order to project this key focus, candle is usedas the concept of the new office.Candle give people warm and light in the dark. The free flooding propertyalso fit in the Centro, creative and willing to have new try.
17/F floor plan
Feature for glass showcase platform
Supporting for split level and projection screen
Reception
18/F floor plan 19/F floor plan
Feature for partition made by wax
Working area in 19/FCommon area in 18/F
Yau Ma Tei Informational Board 04Year: 11.2013 - 1.2014Site: Market street, Yau Ma Tei
This is a project related to my graduation project which is renew the public library in Yau Ma Tei. However, less legi-bility of the site is the challenge for me to do my project. Therefore, I am going to design an informational board to attrack people to walk toward the library.
Scale: 1:250
Site Info
Transportation Green areaCommerical buildingRecreationIntitutionResidential
Scale: 1:250
Main PathwaySecondary PathwayTertiary Pathway
Shopping in Nathan Road
The elderly gathers in the park
Go to the Immigration Department
Basketball court and park.Community Centre to hold different activities
hawkers stay there at night
view of the site is blocked
Basketball court
Public toilet
Park
Refuse collection Point
- well-facilitate there but old facilities
- the pathway to the library is dirty.- people tend to walk alone main street
Community centre
Issue
less legibility of site -> less human flow
Chosen location
Function
- Information board
to check new arrival of books and storage
- Seating area
- Book Drops
- Stage
for performancers to use at night
- Covered walkway
Generated by CamScanner from intsig.com
Generated by CamScanner from intsig.com
Generated by CamScanner from intsig.com
Generated by CamScanner from intsig.com
Generated by CamScanner from intsig.com
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
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Sketches Floor plan development
Concept
As the site is near Temple street, I think the informational board should include the style and icon of Temple street. I have choosen Temple as my design concept and I would use Kau Cim as the design ideas.
Study models
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
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Plan
Seat & Stage
Covered
Book drop
Informational board
Play With Book 05Year: 1.2014 - 4.2014Site: 250 Shanghai street, Yau Ma Tei
In Hong Kong, reading culture is not that popular when compare with surrounding city. One of the major reason is that there are not much comfortable reading enviornoment provided for the citizen. Moreover, people think that the books are heavy and inconvince for them to carry all the time. Therefore, providing a E-book library may help.
Objective
Use the signature of local feature to redesign the facilities and feature.Visitors can learn the culture of Hong Kong in this libraryMainly provide E-book as it is world-trending
Aim
Promote reading cultureTo provide a new style public libraryTo convey a message that redevelopment doesn't mean to kill all the original culture there.
Site: Yau Ma Tei Public Library
9:00 a.m 12:00 noon 17:00 p.m.
Shadow Study Xiazhi - 21st June
9:00 a.m 12:00 noon 17:00 p.m.
Shadow Study Dongzhi - 22st Dec
G/F: Column: 41 G/F (selected area) 3 staircase ceiling height 2900 1 lift about 1000 sq.m
1/F: Column: 35 1/F (selected area) 3 staircase ceiling height 2900 1 lift about 1000 sq.m
Bubble Diagram
Area speci�cation & Matrix diagram
Block Diagrams
Stack Diagrams
Concept
Run into the book. As people would feel like they are soaked into a book if they love the books so much, the design of the library should be make people feel like they have escaped from the reality.
People tell story under the tree.Trees tell their story though pattern.Mant stories are related to tree.
Yung Shue Tau is the landmark of Yau Ma Tei and which is famous for storytellers gather there.
Choosing wood to express the concept.
Design Icon
Icon of Yau Ma Tei
Sketches
Outlook of book-shelves
Pattern of feature wall
Kid’s book display area
Hardcopy book display
Artium
Artium
G/F floor plan 1/F floor plan
Kid’s book display
Free seating area