Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
a gift to you from
2014 GOAL SETTING
HAVE A PLAN | HAVE A LIFE
Page 1WELCOME
2014 GOAL SETTING2014 GOAL SETTING
WAIT A MINUTE! Aren’t these pages usually at the end?
Yes...it’s true. But, by then, you’ve read the whole thing and only THEN find out who you’ve been ‘hanging out with’—and since we’re about to start asking you some rather personal questions, we thought introductions were in order first!
HI! I'M LISA DIGESO owner of Milk and Honey Photography + founder of The Milky Way
As a 'self-taught' photographer, with the good fortune of meeting someamazing mentors along the way, I love being able to give back to thephotography community, especially photographers fairly new in their journey.
My deepest wish is to be able to help create a space of kindness for us to learn together (because let's face it, sometimes it can get a little intimidating out there!)
HI! I’M ERIN (BRÛLÉ) that rhymes with ‘hurray!’ and I’m the not-so-silent partner at The Milky Way
While I’ve spent some time behind the lens, my background and heart (and degree) is in business and marketing. My goal is to encourage photographers to focus on the business side of things just as much as the artistic (even if they think it is way less fun).
We are on a mission to create a safe learning space for photographers to grow and lift one another up (while loving every minute of the journey!) Yes. Such a space does exist. And you have now found it. Welcome to The Milky Way!
A LITTLE BIT ABOUT US
Page 2WELCOME
2014 GOAL SETTING RANDOM FACTS ABOUT US
...you really didn’t need to know, but we’re sharing anyway!
G We have a learning addiction.
G It’s not necessarily a bad thing, but it’s possible we are on the verge of information hoarding!
G (... this, in part, led to our decision to create classes in a manageable ‘module’ format and with lifetime access!)
G Lisa used to run her own esthetics business.
G Erin used to sail the high seas with Captain Hook. (yes....for real).
2014 GOAL SETTING
AND IF YOU LIKE THIS PLANNER ...you might also enjoy these!
G Illuminate: a studio lighting e-course for beginners
G Beyond The Beanbag: Milk & Honey’s guide to newborns
G Enlighten: an outdoor natural light e-course
G Quick-start Business Bootcamp: Have a plan. Have a life.
G Sweet Expectations: a maternity and posing guide
DID YOU KNOW?
TAKE A CLASS GIVE A CLASS
When you sign up for one of our classes, part of your registration funds a child's schooling for an entire month! Learn more here.
Page 3WELCOME
2014 GOAL SETTING
Ah...the thrill of planning for the new year! There really is something invigorating about starting fresh.
And it’s so tempting to just leave the past behind you. And while we are ALL for living today and looking towards the future, it is so valuable to take some time to reflect on the past.
Maybe it was a great year. Maybe it was a year you would rather forget. Maybe it had elements of both—it usually does!
While you could just skip this section entirely, we know you won’t...because you know there’s lots of learning about to go on!
On the next few pages, you will find some fun reflection sheets. Remember...you don’t have to share these with anyone...so be honest. Don’t minimize your wins! And don’t block out the heartaches...first make sure you figure out the lesson learned so you don’t repeat them in 2014!
{ soul-boosting activity } Before moving on, here’s what we want you to do.
Dig up some photos from the beginning of 2013. Select a few that you think are pretty representative of what you were shooting at the time. Now pull up some of your recent photos. Notice a difference?
We’ll bet you do.
Give yourself a pat on the back. A high-five. A big hug.
Now...let’s get to it!
L isa + Erin
BEFORE WE START DREAMING ABOUT 2014 ...
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
Page 4LOVEFEST
2014 GOAL SETTING2014 GOAL SETTING LET’S HAVE A LOVEFEST !
Spend some time thinking about all the wonderful things that happened in 2013.
Really look at all the wonderful ways you have grown throughout the year. Take this time to celebrate the wins...big/small, business-related or not! It’s time for one big happy LOVEFEST!
If you run out of room on these two pages (and you should!), grab another sheet of paper!
2013 was super fantastic because...
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Page 5LOVEFEST
2014 GOAL SETTING2014 GOAL SETTING
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
The areas where I really grew + improved are...
Some big (and small!) risks I took and am proud of are...
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Page 6LESSONFEST
2014 GOAL SETTING2014 GOAL SETTING NOW LET’S HAVE A LESSONFEST !
The other thing we often fail to do is take a step back and really, really look at some of the disappointments (and occasional tears and heartache) and examine what we can learn from the experience.
Don’t miss the lessons learned.
It’s not always a BAD thing when things don’t go as you planned! Sometimes it opens new doors.
Things I wanted to do but didn’t in 2013...
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Page 7LESSONFEST
2014 GOAL SETTING2014 GOAL SETTING
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Some of the setbacks (and epic failures) were...
My takeaway from these setbacks is...
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Page 8REFLECTING
2014 GOAL SETTING2014 GOAL SETTING2014 GOAL
SETTING SOME MORE REFLECTING...
Looking back over the list of things you wanted to do in 2014 but didn’t, circle the ones you would still really like to do this year.
Of those circled, which will move your business forward?
____________________________________________________________________________________
____________________________________________________________________________________
____________________________________________________________________________________
Which ones would be the most fun? (yup...it’s pretty important to ensure you make fun things a priority too!)
____________________________________________________________________________________
____________________________________________________________________________________
What parts of your business did you LOVE the most last year?
____________________________________________________________________________________
____________________________________________________________________________________
What parts of your business did you have to drag your feet to get done last year?(these are the things when it came time to do, you would stall by puttering around on faceboook and Pinterest!)
____________________________________________________________________________________
____________________________________________________________________________________
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
Page 9NUMBERS
2014 GOAL SETTING
Sometimes, it’s just a whole lot easier to turn a blind eye. Or create happy numbers to take the place of reality. However, if you are going to move forward this year, you HAVE to know where you’ve been! If you don’t know these numbers off hand, first...take a guess (sometimes seeing where you think you are vs where you actually are is very enlightening! And motivating!)
{ for another day } * Take a HARD look at your expenses. Which ones were necessary for business growth? Which ones were not necessary?
Now, go figure out those numbers.
....no seriously...go figure them out (we are in no rush!)
You really must, must know these numbers (and you really should be keeping an eye on them every month so you can adjust your game plan as needed!)
Note: if you are just starting out, there’s a chance your expenses might be MORE than your sales.
This is the time to be vigilant with your purchases.
At the beginning of your photography journey, it is easy to fall into the “I just need this one more thing” to be successful (and honestly, more often than not, it’s ACTIONS!) We're not saying actions are bad, but sometimes they are purchased when what you really need is to get consistent nailing your shot in camera.
- =
LET'S TALK NUMBERS
2013 total sales 2013 expenses* 2013 profit (or loss)
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
Page 10NUMBERS
2014 GOAL SETTING Perhaps you still have some lessons to learn about lighting (shameless plug coming!!)
If that’s the case, you might be interested in learning more about Illuminate (indoor studio light) + Enlighten (outdoor natural light)
BUT...often what you need is just more practice!
No amount of reading and watching can take the place of doing.
So be sure you are setting aside time to experiment and play!
Let's talk more numbers.
While we are in ‘practical number mode’ go ahead and note these figures!
How many sessions did you have in 2013? ______________________________________________________
What was your average sale? ___________________________________________________________________
What was your highest sale? ___________________________________________________________________
What was your lowest sale? ___________________________________________________________________
How many hours/week did you work? __________________________________________________________
How much time did you take off? ______________________________________________________________(as in...really took off...no work at all..and yes, that means no Facebook updates!)
Page 11MARKETING
2014 GOAL SETTING
Before you jump into planning next year’s promotions and marketing activities, take a moment to look back on 2013. Which ones rocked? Which ones tanked? Which ones were rather ho-hum? And which ones did you ‘mean’ to get to, but just didn’t pull off! List them here!
Promos that ROCKED! (definitely should do again!): ______________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
Promos that TANKED big time: ________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
(skip these for 2014...unless you know what to do differently to turn them around!)
Promos that sort of worked, but didn’t really get you or your clients jazzed up: ___________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
(Can you think of a way to modify them to light you and your clients up?)
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
LET'S TALK MARKETING
Page 12MARKETING
2014 GOAL SETTING
Promos you had wanted to run (but ran out of time): ____________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
______________________________________________________________________________________________
Any good lessons learned in terms of the timing, pricing or lead up to the promotion? (e.g.: Valentines minis needed more lead-in time to sell to clients, need to have sample products on hand AT sessions if I want to upgrade packages, etc)
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
Page 13YOUR WHY
2014 GOAL SETTING
... and it's rather important.
What is your big WHY? As in, WHY do you want to have a photography business? How do you want it to add to your life? How do you want it to make you feel?
It’s so very, very important to understand WHY you are doing all this...so you can make sure that when you are setting up your goals, it is supporting your ‘WHY’ (re-examine your whys at least once a quarter...they can change, and you want to be sure that the business you are building still supports them!!!)
List all your WHYs here (and please don’t get altruist here...if you want to have your own business to work less, or make more money, or be with your kids more, list it here! You need to know what you are working towards!)
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
ONE MORE THING...
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
Page 14LESSONS LEARNED
2014 GOAL SETTING
Before we get to planning and dreaming about 2014, I want to share five lessons I learned the hard way (so you can avoid them!) and the two questions that are changing how we approach everything at The Milky Way!
The five lessons I want to share are...
1. why you need (and should want!) big beautiful boundaries2. the reason should-landia is NOT a place to linger3. how comparison is the THIEF of joy...and how to avoid it4. finding ‘happy places’ and ditching ‘soul suckers’ 5. why you need to UNPLUG to recharge
1. Boundaries! (Yes! You need them!)
I really can’t stress this one enough. You NEED to have clear boundaries...not just for your clients, but for yourself (otherwise, you’ll end up driving yourself—AND your family—crazy!).
By nature, I like to say “yes!” far more than I say “no”—and I am a ‘people-pleaser.’ Without clear boundaries, this is a recipe for disaster! Sliding in an extra two sessions in an already full schedule...oh sure, no problem. Get your images back in 24 hours because Aunt Mary is going to be here? Oh..OK! A client emails me a question at 6:30PM on a Saturday, well, of course I’ll zip to my office to get back to them RIGHT then, instead of enjoying the meal with friends (without my iPhone flashing notifications at me).
TAKE IT FROM LISA...
Page 15LESSONSLEARNED
2014 GOAL SETTING Any of these sound familiar? Yeah...time to get boundaries set!
Work days: __________________________________________________________________________________(and no...listing all 7 days here is NOT a good idea!) Work hours: _________________________________________________________________________________ Times I respond to email: ____________________________________________________________________(yes...your client may have emailed YOU at 9PM, but, do you really NEED to email back within 10 minutes?)
Types of sessions I’ll take: ____________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Turnaround time for client galleries: ___________________________________________________________
Studio policies on deposits + product orders: __________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Facebook time: _____________________________________________________________________________
2. Should-landia is no place to linger!
Ever find yourself living in “Should-landia?” You KNOW what I’m talking about!
I should have a better workflow to stay organized. I should make a better file naming system. I should be making more money by now. I should be eating healthier. I should have starting doing “X” in my business four months ago.
Yeah...”Should-landia.”
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
Page 16LESSONSLEARNED
2014 GOAL SETTING Also known as the-land-that-holds-no-purpose-in-our-lives-other-than-to-make-us-feel-bad-and-rob-
us-of-energy-to-move-forward.
Seriously.
Here’s the thing. “Shoulds” usually surface for one of two reasons:
1. You take on what you feel other people believe you ‘should do’ (whether real or imagined) and add it to your own ‘should do’ list.
2. There is something you REALLY want to do, but moving forward on it pushes you out of your comfort zone (so instead, you stay in the safety zone of ‘should’)
I want you to write down every single ‘should’ statement you’ve thought about (and keep this paper handy...because when a ‘should statement’ pops up, I want you to write it down!).
Thoughts living in ‘Should-landia': I should...
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 17LESSONSLEARNED
2014 GOAL SETTING Now, ask yourself, this....
Dear self, do you REALLY believe in this “should” statement?Does it feel right TO YOU?
If the answer is no, toss the thought aside, and carry on (why carry guilt about something you don’t even believe in?).
If it’s YES, lay off the excuses and MAKE. IT. HAPPEN.(yes...that is my loving kick in the pants!)
Keep those ‘shoulds’ you DO want to do handy as you map out your 2014 plan. They better get on the plan...with action-able steps!
3. Comparison is the THIEF of joy! (~ Theodore Roosevelt)
You know exactly what I’m talking about. You start feeling pretty good about your photos...then you take a peek at a couple photographers you admire, and suddenly, you feel lousy.
G Why don’t my images look like that? G I wish my editing style was similar. G I can never get newborns to relax into props. G My maternity lighting is so boring compared to that. G and so on...and so forth
My friends, please, please pretty please do not compare your chapter 1 (or 2 or 3) to someone else’s middle. I know that’s cliché, and you hear it all the time. But please. Take one minute to really absorb this.
Comparison is the thief of joy.
When I started out, I literally had to ‘un-follow’ dozens of other photography pages because each time one of their images popped up in my feed, I felt deflated (and then...jealous—eek! The green monster!)
After I took a bit of a newsfeed break and focused on MY work, MY style, and MY growth, I suddenly began feeling a whole lot more secure.
Page 18LESSONSLEARNED
2014 GOAL SETTING And I was able to look at photographers I admired, and feel excited to push myself (but that only
happened once I got past the need to compare my work with theirs). I’m not saying this is an EASY thing to do...but oh so necessary.
So...when you find yourself feeling jealous or deflated after seeing someone else’s work or hearing about their business, first ask:
G WHY am I feeling this way? G What part of this story am I longing for? G Where am I feeling insecure right now?
See if you can pinpoint it...and work on it!
If knowing what part of the story resonates with you and motivates you to take action—awesome!But, if it just makes you feel lousy, cut it out of your life.
Seriously.
Unlike their page. Stop looking at their blog.
Focus on YOU!
4. Happy Places and Soul Suckers
The internet opened up a whole new world for us. Information, tutorials, online classes, forums are now at our fingertips (24/7).
We can connect with other photographers on their journey. Inspiration sources abound. There is, however, a dark side, and it’s what we refer to as ‘soul suckers.’
These are the things/online spaces that deflate you.
Places that undermine your confidence.
And bring out your own negative nelly!
Page 19LESSONSLEARNED
2014 GOAL SETTING
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
These can totally sneak up on you. What started as a space of growth and encouragement can quickly spiral into a negative vortex.
How do you know when you’re in a negative vortex? You'll see posts with these themes:
G complaining that clients who are cheap/don’t value work/are unreasonable G blaming new “shoot n’ burn” photographers for wrecking business G knocking of other photographer’s editing/posing/pricing...ANYTHING! G those silly ‘you really think we charge too much’ posts (read our thoughts on those here!)
Generally speaking, you have accidentally found yourself in a group that may have some insecure individuals, who are feeling a little burned out, and are unwilling to ‘step up’ in their business and life. You might say they’ve adopted a wee bit of a ‘victim mindset.’
However, YOU have the power to change your life. And your business.
{ side note } I once found myself in a forum that quickly turned into the place to complain about ‘new shoot n’ burn’ photographers and...clients! (what!?!) Now, you can’t control other people, but I can tell you this...when you are in a space filled with positive, nurturing, supportive people, Negative Nellies don’t linger! And, when you are in a space filled with people caught in a negative vortex, your positive people run for the hills (which tends to make it an even BIGGER negative vortex.
So, if you found this has happened. No worries. Just get the heck out!
A note on receiving feedback online.
If you WANT constructive feedback, ask for it. Then be prepared to accept it (put on your big girl panties...this is a quick way to grow!). If you just want to share an image you are proud of, but do not wish to get ‘feedback’ on it—say so!
A note on giving feedback:
Remember you are speaking to a real human (with feelings!) Help them grow.
There is no need to sugar coat, but try to find something you love about the image, then offer a tip to
Page 20LESSONSLEARNED
2014 GOAL SETTING improve it. If someone hasn’t asked for feedback (especially if it’s on their business page)—for pete’s
sake...don’t chime in with your two cents! (How do you think the client feels when they read something like, “oh..too many props in that one!” or “I wouldn’t have tucked in the shirt.”)
We know YOU wouldn’t do that...but if you see a colleague doing it, maybe send a little note of encouragement to leave the behavior behind!
And when someone is GIVING you constructive feedback, remember, they too are a human (with feelings, who have taken the time to provide you with their thoughts).
But soul suckers aren't just found in the form of online forums. As I mentioned in #3, perhaps there is a particular blog you follow that leaves you feeling frustrated or unsure of yourself.
Maybe there are some particular photographers you follow and admire...but instead of feeling inspired when their work fills your newsfeed, you feel bummed out. My friends...it’s time to limit or cut off your exposure to these things.
List all the places/online spaces that bring you down: __________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Now...list all the places/online space that LIFT YOU UP! ________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 21LESSONSLEARNED
2014 GOAL SETTING
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
This year...focus on filling up this second list and deleting those things on your first list!
IMPORTANT: also remember to take responsibility for the energy YOU bring into a space. If you just had a really bad experience, perhaps the space to vent is one-on-one with a close friend (not in an online forum!)
5. Unplug (to recharge)
We all NEED to unplug from time to time.
Not only for our sanity and our relationships, but to be productive at work.
We talk about how being constantly plugged in is one of the biggest productivity killers. You stay in a constant reactive state and your own original ideas and creativity are smothered by constant messages.
We’re calling for a group intervention—the Unplug Challenge!
Here’s what we propose you try!
G checking email: three 10 minute checks throughout the day (morning, noon, and 4pm) G Facebook: three 10 minute check-ins throughout the day to respond, comment and share info G random inspiration browsing: two 15 minute blocks throught the day G two days per week COMPLETELY (and we do mean completely) unplugged
In between those reactive tasks, you should try to create blocks of productive work. That could be a 90 minute editing session, a 2 hour blogging spree or one hour of examining your customer experience process to see if there are things that need tweaking.
We can’t multitask. That’s simply being distracted.
One task at a time. (This is soooo hard for me!)
Here’s the second part of this equation though…and it’s something we need to collectively work on as a society.
Page 22LESSONSLEARNED
2014 GOAL SETTING We must stop expecting an immediate response. And we need to be ok with it!
Seriously.
We need to call off the (slightly unreasonable) expectation that everyone will respond to us immediately (and getting really annoyed when it doesn’t come).
Ever find yourself tapping your foot impatiently because you had to wait 20 minutes for an email response. How about waiting a whole day?
(hey…we’ve been there…we’re not proud!)
You see, someone might have decided to take the afternoon off. Or the day. Or even TWO WHOLE DAYS away from the computer.
That’s OK, right? I mean, if it’s for something that’s an incredibly urgent, there’s usually a phone number available—right?
So, part two of the pledge is to be OK when people take time to respond.
We’ll all be happier for it—promise!
The TWO questions to keep in mind through it all!
As noted in our random facts we are education junkies, and find ourselves signing up for a smattering of courses and mentorships, some related to photography (but mostly not...we really believe in both personal and professional growth!)
In this past year, two questions/statements that were presented really stood out among all others, and we wanted to share them with you!
The first, from Ms. Marie Forleo + Team: Wouldn’t it be awesome if...
Page 23LESSONSLEARNED
2014 GOAL SETTING Start that statement and see what flows out of you. It could be business-related, or personal. The key is,
don’t filter. Don’t think about what is or isn’t “possible.”Just let your imagination go wild. (hint: the more you say it/write it, the more creative you get!) After you write out at least a page, take a peek...pick the ones that really speak to you and find a way to make them happen in 2014. (We've got space for you to do this on the next page.)
The second one comes from Brand Camp’s Kristen Kalp, who suggests, when wondering what to do next, you ask yourself this: What would be the most fun right now?
Again...don’t filter. Just write. (Again, we've got space for you to do this in the following pages.) Then ask yourself, "How do I work ‘that’ into my business and life right now?"
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
Page 24WOULDN'T IT BE AWESOME
2014 GOAL SETTING WOULDN'T IT BE AWESOME IF?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 25THE MOSTFUN NOW
2014 GOAL SETTING WHAT WOULD BE THE MOST FUN?
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 26INCOME GOAL
2014 GOAL SETTING WOOHOO! LET’S BRING ON 2014!
You DID complete the previous sections right? Especially the section on the numbers. If you skipped over it, head back. Really. Otherwise, you are going to be flying BLIND!
We’re creating a 2014 PLAN here... not a ‘geez...this would be nice’ list.
So, while we are all for BIG THINKING, you also need to be a realist, and ensure you outline concrete action steps to get you to your goal. In order to be actionable...they need to be do-able...so think big, but plan small steps! (And keep your 'wouldn't it be awesome if' and 'what would be the most fun now' sheets handy!)
First, we want you to identify one word you want to FEEL about your business. Write it in the space below. It might be creative, joyful, busy, successful, calm, inspired...there is no right or wrong answer. The key is to ensure that you set up your business to fulfill YOUR desires.
_____________________________________________________________________________________________
And now...write down your 2014 income goal:
write it out big, like you mean it!
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
Page 27GETTING THERE
2014 GOAL SETTING NOW...HOW ARE WE GOING TO GET THERE?
OK, the goal has been stated! Are you shaking a little? Yes? Good...that means you are pushing yourself out of your comfort zone. Now, let’s start thinking about how you are going to reach this goal.
What is my average sale? ____________________________________________________________________
How many sessions do I need to do to reach my goal given this average sale? ___________________
What do I need to do to increase my average sale? ____________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
(And/or) How can I increase the number of times a client books with me in a year? _______________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 28GETTINGTHERE
2014 GOAL SETTING Earlier in this guide, you identified the top priorities you need to work on to move your business forward.
Re-read that list. Do any of these items require you to learn new skills?
If so, list the skills you need to work on this year: (eg: selling techniques, marketing, website, enews creation, studio lighting, outdoor lighting, newborn posing, etc)
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Start researching different resources to help build up your skill set:(e-courses, in person workshops, books, forums, websites, mentoring opportunities)
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Remember...sometimes what we really need is PRACTICE (not another course!) We sell courses, so we obviously love them—but, if you already have the knowledge, don’t spend more time and MONEY until you’ve practiced what you have already learned!
Check out the investments on certain classes, and budget money and time according to your needs. We are quick to run out and buy the latest action set or template design...but rarely will that move our business forward! Prioritize based on what gives you a return on investment!
Page 29TIMEMANAGEMENT
2014 GOAL SETTING
We usually have pretty good intentions of how we are going to spend our working hours. This rarely involves mindlessly surfing Facebook for hours on end, and yet...that can happen when you aren’t mindful of your time.
In the blocks below, fill in the timeline showing what activities you are doing on a shoot day, an office day and a play day (you DO have those, right?). You may wake up before 6AM, and go to bed later than 10PM...but, we put those times in because we want you to really, REALLY think about how much (or little!) sleep you are getting. Being overtired is a dangerous thing...it wreaks havoc on our bodies!
Get out some coloured markers! How do you feel when you see how your time is spent? See any adjustments you would like to make? If you do not have large blocks of time schedule, you may be wasting time ‘multi-tasking.’ Instead, try setting aside blocks of time to get editing, newsletters, blogging, etc done!
10PMShooting Day
OfficeDay
PlayDay
IDEAL TIME MANAGEMENT VS REALITY (PT. 1)
6AM
6AM
6AM
10PM
10PM
10PM
DOODLE & NOTE ZONE
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
Page 302014 PLAN
2014 GOAL SETTING LET'S PLAN 2014
On the pages that follow, we have some monthly planning sheets, along with a 2014 calendar (in case you don’t have one you can scribble all over!)
We recommend printing them out, putting them in a binder, and reviewing OFTEN!!
The key is to create realistic goals.
They can make you stretch. But you want to ensure that you have a manageable amount of to-do items on your list. Otherwise, it is WAY too easy to throw your hands up and say, “I’ll never get that done!”
Also, it’s a good idea to try to focus on one or two key areas in your business each month (or quarter).
For example, if the next thing you would like to work on is refining your newborn posing or reworking your policies, set aside adequate time. And make sure you are filling your blocks of time with activities that are productive, not just activities that keep you busy. There is a BIG difference!
If you are revamping policies, don’t just update a few words here and there...really look at each item. What’s been working? What’s been confusing? Have you run into any situations this past year with a client because of an unclear policy?
Working on posing? Or lighting? Set aside time to PRACTICE!
Learning about it is one thing, but the real changes happen when you DO!
And, don’t neglect to fill out the ‘NOT WORK’ related items. It is so easy to keep putting off the dinner with friends, date with partner, massage, etc—but it is critical to your happiness that you don’t!
Page 31SAMPLEPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
SAMPLE: JANUARY
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
Valentine's Day mini sessions (to get custom Valentine's cards)
Winter Wonderland snow mini sessions
Canvas sale (on any 2013 session)
(Try to focus on one or two - otherwise you will end up with too many things on your plate and it will feel impossible to accomplish!)
Learn new wrapping techniques
Add new products to ‘menu’ for clients (canvas + photo blocks)
Work on in-person sales presentation (book one trial! )Moving my body 3 times a week!
Date night with my hubbie!
Getting more sleep (in bed by 9 twice a week! )
$3500
put school and summer holidays in calendar
make sure hubbie's Christmas holidays are noted
look into local biz networking groups
use Christmas spa gift certificate!
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 32JANUARYPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
JANUARY 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 33FEBRUARYPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
FEBRUARY 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 34MARCHPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
MARCH 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 35APRILPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
APRIL 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 36MAYPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
MAY 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 37JUNEPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
JUNE 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 38JULYPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
JULY 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 39AUGUSTPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
AUGUST 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 40SEPTEMBERPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
SEPTEMBER 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 41OCTOBERPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
OCTOBER 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 42NOVEMBERPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
NOVEMBER 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 43DECEMBERPLANNER
2014 GOAL SETTING
INCOME GOAL:
________________________________________
THINGS UNRELATED TO WORK THAT
I WANT TO FOCUS ON:
________________________________________
________________________________________
________________________________________
NOTES:
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
________________________________________
DECEMBER 2014
SPECIAL PROMOTIONS + MARKETING ACTIVITIES
AREAS TO FOCUS ON TO MOVE BUSINESS FORWARD
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
_____________________________________________________________________________________________
Page 44FINAL NOTE
2014 GOAL SETTING ONE FINAL NOTE...
This doesn’t have to be done in one sitting. In fact...we wouldn’t recommend it.
Unless you just become totally inspired and the ideas are flowing out of you! (then roll with it!)
But, be kind to yourself. If you are stuck on some things, leave them for a while. Give yourself some time to let the subconscious go to work. It really is a marvellous, under-used asset!
If you truly find yourself stuck on some areas...seek out help! There are tons of great resources out there!
{ shameless plug } If you would like a little kick-start to getting your business up and running (or, you have been at it for a while but need a boost of motivation), watch for our upcoming “Business Bootcamp: Have a plan. Have a life.”
You’ll laugh. You’ll cry. You might even sweat! But we promise your business will come out the other end stronger...and so will you.
We guarantee it.
If you would like to share some ‘aha’ moments from this planner, offer feedback, or just say hi, drop us a line at [email protected].
In gratitude,
L isa + ErinTheMilkyWay.ca
Page 45LEARNING WITH US
2014 GOAL SETTING
DON'T FORGET!
TAKE A CLASS GIVE A CLASS
When you sign up for one of our classes, part of your registration funds a child's schooling for an entire month! Learn more here.
Visit The Milky Way for a list of current e-courses + workshops.
Beyond the Beanbag
Enlighten SweetExpectations
Illuminate
LEARNING THE "MILKY WAY"
MILK & HONEY’S GUIDE TO NEWBORNS
In this online course, discover: G how to keep babies safe + comfortable G how to create poses parents love G how to incorporate props safely G how to successfully pose multiples G working with siblings
(see full course description)
MILK & HONEY’S GUIDE TO OUTDOOR LIGHTING
In this online course, discover: G how to create feeling using light G working outdoors in less-than-ideal situations G how to create portraits with feeling G using off camera flash for special effects
(see full course description)
MILK & HONEY’S GUIDE TO STUDIO LIGHTING
In this online course, discover: G how to create ‘natural light’ results G how to set up different lighting styles for
newborn, maternity and child sessions G a behind-the-scenes look at how I set
up using natural and studio lights
(see full course description)
MILK & HONEY’S GUIDE TO MATERNITY POSING AND LIGHTING
With over 100 maternity images to get your creative spirit flowing, this e-guide also offers my favourite posing tips and lighting techniques to make your client look amazing.
(read more about the eguide)
sunday monday tuesday wednesday thursday friday saturday
1
new year's day
2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20
martin luther king jr. day [us]
21 22 23 24 25
26 27 28 29 30 31
JANUARY 2014
DECEMBER 2013 FEBRUARY 2014S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
S M T W T F S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28
sunday monday tuesday wednesday thursday friday saturday
1
2 3 4 5 6 7 8
9 10 11 12
lincoln's birthday [us]
13 14
valentine's day
15
16 17
president's day [us]
18 19 20 21 22
23 24 25 26 27 28
FEBRUARY 2014
JANUARY 2014 MARCH 2014S M T W T F S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
S M T W T F S
30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
sunday monday tuesday wednesday thursday friday saturday
1
2 3 4 5 6 7 8
9
daylight savings starts
10 11 12 13 14 15
16 17
st. patrick's day
18 19 20 21 22
23 24 25 26 27 28 29
30 31
MARCH 2014
FEBRUARY 2014 APRIL 2014S M T W T F S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28
S M T W T F S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
sunday monday tuesday wednesday thursday friday saturday
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18
good friday
19
20
easter
21 22 23 24 25 26
27 28 29 30
APRIL 2014
MARCH 2014 MAY 2014S M T W T F S
30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
sunday monday tuesday wednesday thursday friday saturday
1 2 3
4 5 6 7 8 9 10
11
mother's day
12 13 14 15 16 17
18 19
victorial day [can]
20 21 22 23 24
25 26
memorial day [us]
27 28 29 30 31
MAY 2014
APRIL 2014 JUNE 2014S M T W T F S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30
S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
sunday monday tuesday wednesday thursday friday saturday
1 2 3 4 5 6 7
8 9 10 11 12 13 14
flag day (us)
15
father's day
16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
JUNE 2014
MAY 2014 JULY 2014S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
S M T W T F S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
sunday monday tuesday wednesday thursday friday saturday
1
canada day (can)
2 3 4
independence day (us)
5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
JULY 2014
JUNE 2014 AUGUST 2014S M T W T F S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
S M T W T F S
31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
sunday monday tuesday wednesday thursday friday saturday
1 2
3 4
civic holiday [some can]
5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
AUGUST 2014
JULY 2014 SEPTEMBER 2014S M T W T F S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
S M T W T F S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
sunday monday tuesday wednesday thursday friday saturday
1
labour day
2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
SEPTEMBER 2014
AUGUST 2014 OCTOBER 2014S M T W T F S
31 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
S M T W T F S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
sunday monday tuesday wednesday thursday friday saturday
1 2 3 4
5 6 7 8 9 10 11
12 13
thanksgiving [can]
14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
hallowe'en
OCTOBER 2014
SEPTEMBER 2014 NOVEMBER 2014S M T W T F S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
S M T W T F S
30 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
sunday monday tuesday wednesday thursday friday saturday
1
2
daylight savings ends
3 4 5 6 7 8
9 10 11
remembrance day [can]veterans' day [us]
12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27
thanksgiving [us]
28 29
30
NOVEMBER 2014
OCTOBER 2014 DECEMBER 2014S M T W T F S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
S M T W T F S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
sunday monday tuesday wednesday thursday friday saturday
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16
hannukah begins
17 18 19 20
21 22 23 24
christmas eve
25
christmas day
26
boxing day [can]
27
28 29 30 31
new year's eve
DECEMBER 2014
NOVEMBER 2014 JANUARY 2015S M T W T F S
30 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
S M T W T F S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31