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HASTINGS CITY CENTRE
VIBRANCY PLAN
ANNUAL ACTIVITIES PLAN FOR 2016 – 2017
FOREWORDThe Hastings City Centre Vibrancy Plan 2016-2017 is an action-focused annual plan that complements the Hastings City Centre Strategy. We have achieved a lot since the Vibrancy Plan was launched in 2015-16, and continue to make progress on the key priorities.The challenges to achieving the key focus areas are highlighted, along with what outcomes we hope to achieve. The activities are divided into focus areas of more people, more business and more support; with each detailing who is delivering the actions and within what timeframe.Stakeholder partners responsible for the delivery of actions identified in this plan collaborate with various parties wherever possible, to ensure the delivery of great outcomes for the Hastings city centre.
The Hastings City Centre Strategy: A Collective Vision is available from the Hastings District Council website, http://www.hastingsdc.govt.nz/hastings-city-centre-strategy
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The stakeholder partners are:• Arts Inc. Heretaunga (formerly Creative Hastings)
• Hastings City Business Association (HCBA)• Hastings District Council (HDC)
- Communications and Marketing - Economic Development- Hastings City Art Gallery- Hastings District Libraries- Hastings i-SITE Visitor Information Centre- Parks/Assets- Social and Youth Development - Strategic Projects
• Ngati Kahungunu Iwi Inc. (NKII)We welcome ideas from businesses, arts groups, community members and other potential partners to contribute to the life of the Hastings city centre.Please contact us via Hastings District Council on 06 871 5000; or Hastings City Business Association on 06 876 9093.
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HASTINGS CITY CENTRE VIBRANCY PLAN
MORE PEOPLEProviding activities and an environment which increases the number of customers, workers, residents, students and visitors experiencing and enjoying the Hastings city centre.
MORE BUSINESSEncourage businesses to grow and invest in the Hastings city centre.
MORE SUPPORTProviding effective leadership through a coordinated approach to robust strategic planning, the delivery of valued programmes, effective communication and advocacy.
KEY FOCUS AREASWhat are we doing?
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• Reinforcing Hastings’ credentials as a shopping destination.
• Encouraging more people to experience Hastings city centre businesses and activities.
• Creating a buzz so that the Hastings city centre is seen as 'the place to be'.
• Enhancing Hastings city centre façades and street appearance.
• Growing the number of residents in the Hastings city centre.
• Strengthening positive perceptions about Hastings city centre including safety, cleanliness, parking, traffic and vibrancy.
• Businesses and stakeholders engaging with marketing, promotion and events.
• More businesses setting up in or expanding into the Hastings city centre.
• Businesses benefiting from training and development.
• Agreement of outcomes, plans and actions amongst all stakeholders.
• Communication and cooperation.
• Building partnerships to fund and deliver events.
EVENTS: More people are attracted to the Hastings city centre and are encouraged to spend more with local businesses.
PLACEMAKING: Hastings city centre has a high profile and is appreciated by the community as a great place to live and visit.
HASTINGS CITY CENTRE LIVING: Promote more opportunities for people to live in the Hastings city centre.
SAFETY: Hastings city centre is known as a place where people enjoy themselves in a safe, fun and friendly atmosphere.
BUSINESS ENGAGEMENT: Effective networking and participation by local businesses in Hastings city centre programmes.
BUSINESS ATTRACTION: New retail and office based businesses are encouraged to establish in the Hastings city centre.
BUSINESS CAPABILITY: Workshops and resources to help businesses excel.
ACTIVE HASTINGS CITY CENTRE VIBRANCY GROUP: Clear roles for stakeholder partners in delivering the Hastings City Centre Vibrancy Plan, encouraging wider involvement and leveraging funding.
SUPPORT NEW VIBRANCY IDEAS: Vibrancy ideas from the community and local businesses are identified and supported.
TARGETED SPONSORSHIP AND FUNDING: Potential sponsors and external grants for events and activities identified to extend benefits to the Hastings city centre.
KEY OUTCOMES: What we are attempting to achieve?
CHALLENGESWhat needs to be worked on?
OUR WAY FORWARD
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HASTINGS CITY CENTRE VIBRANCY PLAN
John Scott wha- nau o Paraire Tomoana
Rita Angus Paraire Tomoana Nola Luxford
Granny Maher
Apple Industry
Sir James Wattie Dick Frizzell www.artsinc.co.nz/projects
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HASTINGS CITY CENTRE VIBRANCY PLAN
THE STEPS TO TAKE
Annual activities plan for 2016 – 2017
MORE PEOPLE – KEY FOCUS AREA 1
1.1 Events .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 9
1.2 Placemaking.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 12
1.3 Hastings city centre living . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 14
1.4 Safety .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 15
MORE BUSINESS – KEY FOCUS AREA 2
2.1 Business engagement . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 17
2.2 Business attraction .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 17
2.3 Business capability .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 17
MORE SUPPORT – KEY FOCUS AREA 3
3.1 Active Hastings city centre vibrancy group.. .. .. .. .. .. .. .. .. 19
3.2 Support new vibrancy ideas . .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 19
3.3 Attract targeted sponsorship and funding .. .. .. .. .. .. .. .. .. 19
LIST OF ABBREVIATIONSArts Inc.: Arts Inc. Heretaunga (formerly Creative Hastings) Chamber: Hawke’s Bay Chamber of Commerce HCAG: Hastings City Art Gallery HCBA: Hastings City Business Association HDC: Hastings District Council i-SITE: Hastings i-SITE Visitor Information Centre NKII: Ngati Kahungunu Iwi Inc.
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HASTINGS CITY CENTRE VIBRANCY PLAN
MORE PEOPLE
KEY FOCUS AREA 1Providing activities and an environment which increases the
number of customers, workers, residents, students and visitors experiencing and enjoying the Hastings city centre.
1.1 EVENTSUNDERTAKE ACTIVITY THAT ATTRACTS PEOPLE TO HASTINGS CITY CENTRE AND ITS BUSINESSES TO:
• Maximise their engagement and spend with local businesses
• Enhance civic pride (people feel great about being in Hastings)
• Leverage and strengthen relationships between key Hastings city centre stakeholders
• Strengthen the reputation of the Hastings city centre
• Align with and reinforce the Hastings District Event Implementation Strategy.
1.1.1 EVENTS/PROMOTIONS ACTIVITYEnsure there is wide public knowledge of the Hastings city centre events happening.
a. Use all marketing channels to enhance the reach of events, festivals, performance, murals and local activities.LEAD: HDC and HCBATIMELINE: Ongoing
b. Use an integrated media approach to grow engagement with the Hastings city centre and strengthen its reputation.LEAD: HDC and HCBA TIMELINE: Ongoing
c. Maintain a calendar of events and promotion channels to effectively market Hastings city centre events.LEAD: HDC and HCBATIMELINE: Ongoing
d. Create more visible ‘What’s on in the Hastings city centre’ channels to strengthen promotion and capitalise on activity happening in the Hastings city centre. For example a large screen for entertainment and messages.LEAD: HCBA and HDC TIMELINE: By June 2017
e. Encourage a diversity of cultural events to be based in or extend to Hastings city centre. These events may include:- International Cultures Day- Matariki- Diwali Festival of Lights/ Bollywood FestivalLEAD: HCBA and HDCTIMELINE: Ongoing
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1.1.2 LEVERAGE MAJOR LOCAL EVENTS TO BENEFIT HASTINGS CITY CENTREIdentify opportunities to leverage existing events to include activities in the Hastings city centre.
a. These events may include:- ANZAC Day- Art Deco- Arts and Fringe Festival- Blossom Festival - Bikewise month- Chinese Lantern Festival - Edible Fashion- FAWC- Festival of Hockey- Festival of Lights- Hawke’s Bay Marathon- Horse of the Year- Te Matatini/Kahungunu FestivalLEAD:HCBA and HDCTIMELINE: Ongoing
b. Coordinate and integrate a full programme of Christmas related activity in the Hastings city centre such as sourcing and installing major Christmas decorations, offering Christmas decorating to all businesses for a cohesive look and Christmas trees in Hastings (retailers decorating trees on the footpath).LEAD: HCBA, HDC and Arts Inc.TIMELINE:November to December
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HASTINGS CITY CENTRE VIBRANCY PLAN
1.1.3 ACTIVATION PROGRAMMESActivate the Hastings city centre streets with regular planned music, entertainment and activities.
a. Deliver events and activities in Albert Square. These activities may include:
ZEAL Music Box LEAD: HCBATIMELINE: Ongoing as arranged
Music in the Park LEAD: HCBA TIMELINE: October to March
Sculpture Symposium LEAD:Arts Inc. TIMELINE: Plan inaugural event in 2017
b. Deliver events and activities in the Hastings city centre. These events may include:
Zombie march/obstacle course LEAD: HDC TIMELINE: October/November 2017
Movie nights in the Hastings city centre with local partners.LEAD: HCBA and HDC TIMELINE: November to June 2017
Christmas CarolsLEAD: HCBA TIMELINE: December - ongoing
c. Deliver a vibrant summer night market programme.LEAD: HCBA TIMELINE: 2016/17
d. Deliver Hastings city centre retail promotions. These may include:
Retail promotions for Christmas/ Passport to Paradise. LEAD: HCBA TIMELINE: November to December
Local discount days. LEAD: HCBA TIMELINE: Quarterly from October 2016
1.1.4 SCHOOL HOLIDAY PROGRAMMESProvide coordinated information on programmes and activities available during school holidays.
a. Develop a calendar of school term holiday programmes and activities with key stakeholder partners and promote widely. LEAD: HDC TIMELINE: 3x per year from 2017
b. Deliver interactive and themed school holiday programmes at the Hastings Library and at the Hastings City Art Gallery.LEAD: HDC TIMELINE:4x per year
1.1.5 INTERACTIVE FEATURES IN THE HASTINGS CITY CENTREInteractive activities, sculpture and art in Hastings city centre publicly owned facilities, spaces, parks and land.
a. Chess: Provide a good quality, easy-to-use, outdoor chess set for Albert Square. LEAD: HCBA TIMELINE: November 2017
b. Table tennis: Investigate a public table tennis table for Albert Square/the Hastings city centre. LEAD: HCBA TIMELINE: December 2017
c. Blue blocks: Maintain the blue blocks as an interactive play facility for children in Albert Square. LEAD: HDC TIMELINE: Ongoing
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1.2 PLACEMAKINGHASTINGS CITY CENTRE HAS A HIGH PROFILE AND IS APPRECIATED BY THE COMMUNITY AS A GREAT PLACE TO LIVE AND VISIT.
1.2.1 BEAUTIFICATIONHastings city centre street beautification and amenity improvements, for example:
a. Flags on building flag poles: Arrange building owners’ permission to use building flag poles in the Hastings city centre. Display historical flags, old photos and new events. LEAD:HCBA TIMELINE: June 2017
b. Roll out a visual merchandising toolkit for businesses. LEAD: HCBA TIMELINE: November 2017
c. Improvement programmes: Streetscape delivery programmes, implement improvements in streets identified in Council’s long term plan. LEAD: HDC TIMELINE: Ongoing
d. Façade enhancement and lighting scheme: continue to facilitate the uptake of the façade enhancement and lighting scheme available to Hastings city centre property owners. Consider links to sound and veranda lighting. LEAD: HDC and HCBA TIMELINE: Ongoing
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HASTINGS CITY CENTRE VIBRANCY PLAN
1.2.2 HISTORY AND ARTSExtend recognition of Hastings history and art, and leverage existing and new projects to benefit the community and Hastings city centre.
a. Develop a historical guide for Hastings. LEAD: HCBA TIMELINE: September 2016
b. Provide guided arts tours in the Hastings city centre during the Arts Festival. LEAD: HCAG TIMELINE: October 2016
c. Continue the implementation of the Icons Portrait project (stage 2). LEAD: Arts Inc., HDC and stakeholder partners TIMELINE: November 2016
d. Promote Hastings Art Deco tours and events. LEAD: HCBA, Art Deco Trust TIMELINE: February 2017
e. Promote the installation of more murals and artwork around the Hastings city centre, using local artists and local Hastings/ Heretaunga themes/stories/history/ identities, etc. to rejuvenate streets and strengthen identity. LEAD: Arts Inc., HCBA and HDCTIMELINE: Ongoing
f. Finalise planning and begin Opera House earthquake strengthening.LEAD:HDCTIMELINE:August/September 2017
g. Establish an Opera House Precinct Working Group for community engagement and fundraising with arts and cultural representatives.LEAD:HDCTIMELINE:March 2017
1.2.3 CONNECTIVITY & ACCESS Increase access and movement corridors and area connectivity to strengthen access and connectivity.
a. Investigate improving the pedestrian arcade leading to Hastings City Square.LEAD: HDC, HCBA, local creative partners and NKII TIMELINE: June 2017
b. Scope out the central corridor revitalisation plan with green spaces, including railway corridor connectivity.LEAD: HDC TIMELINE: Per Council long-term plan
c. Scope improvements to the Hastings city centre mall, including stage alterations, play features, mall lighting and power. LEAD: HDC TIMELINE: Per Council long-term plan
1.2.4 TECHNOLOGY Provide access to technology to encourage more use of the Hastings city centre.
a. Investigate and promote opportunities with providers to extend free Wi-Fi from Hastings City Square and/or the Library to Albert Square. LEAD: HDC and HCBA TIMELINE: Ongoing
b. Investigate providing a solar charge table in the Hastings city centre with partners and sponsors, and promote mobile device charging options currently available (for example at the library). LEAD: HCBA and HDC TIMELINE: June 2017
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1.3 HASTINGS CITY CENTRE LIVINGENCOURAGE MORE OPPORTUNITIES FOR PEOPLE TO LIVE IN THE HASTINGS CITY CENTRE.
1.3.1 IDENTIFY HASTINGS CITY CENTRE LIVING OPTIONSAssess and promote opportunities for developing more Hastings city centre living including identifying properties suitable for residential conversion.
a. Provide a residential conversion pack/ business pack for parties interested in converting commercial property to residential use. LEAD: HDC TIMELINE: Ongoing
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HASTINGS CITY CENTRE VIBRANCY PLAN
1.4 SAFETYHASTINGS CITY CENTRE IS KNOWN AS A PLACE WHERE PEOPLE ENJOY THEMSELVES IN A SAFE, FUN AND FRIENDLY ATMOSPHERE.
1.4.1 ENHANCE HASTINGS CITY CENTRE SAFETYWork with stakeholder partners to promote positive safety initiatives.
a. Support work by Safer Hastings to create a stocktake of safety initiatives for the Hastings city centre.LEAD: HDC and HCBA TIMELINE: Ongoing
b. Encourage businesses to undertake resilience and business continuity planning. LEAD: HDC and HCBATIMELINE: Ongoing
c. Liaise with HDC’s Planning and Regulatory team about the roles of the City Assist team and discuss any opportunities for involvement in positive initiatives. LEAD: HCBA TIMELINE: Ongoing
d. Monitor the ongoing success of the city Assist Initiative.LEAD: HDCTIMELINE: Ongoing
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HASTINGS CITY CENTRE VIBRANCY PLAN
MORE BUSINESS
KEY FOCUS AREA 2Encourage businesses to grow
and invest in the Hastings city centre.
2.1 BUSINESS ENGAGEMENTEFFECTIVE NETWORKING AND PARTICIPATION BY LOCAL BUSINESSES IN HASTINGS CITY CENTRE PROGRAMMES.
2.1.1 BUSINESS RELATIONSHIPS AND COMMUNICATIONMaintain effective engagement with Hastings city centre businesses, business organisations and key agencies.
a. Create relationships with individual businesses and agree support services required. Identify opportunities for increasing Hastings city centre economic growth. LEAD: HDC and HCBATIMELINE:Ongoing
b. Hold regular established networking functions for members, such as ‘Connect Business Networking’. LEAD: HCBA and HDCTIMELINE: Ongoing
c. Maintain a high level of awareness and understanding through effective communication including an e-newsletter.LEAD: HDC and HCBATIMELINE: Ongoing
2.2 BUSINESS ATTRACTIONNEW RETAIL AND OFFICE-BASED BUSINESSES ARE ENCOURAGED TO ESTABLISH IN THE HASTINGS CITY CENTRE.
2.2.1 BUSINESS GROWTHOngoing work to encourage new businesses to the Hastings city centre.
a. Proactively identify and engage with businesses around the country and internationally to attract them to the Hastings city centre. LEAD: HDC TIMELINE: Ongoing
b. Identify the vacant properties in the Hastings city centre and opportunities to redevelop.LEAD: HDC TIMELINE: Ongoing
c. Where appropriate, identify Hastings District Council property with potential for redevelopment and seek proposal.LEAD: HDC TIMELINE: Ongoing
2.3 BUSINESS CAPABILITYWORKSHOPS AND RESOURCES TO HELP BUSINESSES EXCEL.
2.3.1 STRENGTHENING BUSINESSESContinued business development programme to increase business capability and sustainability through education, training and the dissemination of relevant information. This includes business workshops.
LEAD: HCBA, HDC and Chamber TIMELINE: Ongoing
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HASTINGS CITY CENTRE VIBRANCY PLAN
MORE SUPPORT
KEY FOCUS AREA 3Providing effective leadership through a
coordinated approach to robust strategic planning, the delivery of valued programmes,
effective communication and advocacy.
3.1 ACTIVE HASTINGS CITY CENTRE VIBRANCY GROUPCLEAR ROLES FOR STAKEHOLDER PARTNERS IN DELIVERING THE HASTINGS CITY CENTRE VIBRANCY PLAN, ENCOURAGING WIDER INVOLVEMENT AND LEVERAGING FUNDING.
3.1.1 STAKEHOLDER PARTNERSHIPMaintain the working group which helps move the Hastings city centre forward via a continued focus on vibrancy (promotions and events), the economy and inner city living.
a. Maintain the partnership approach between key stakeholder partners. LEAD: All stakeholder partnersTIMELINE: Ongoing
b. Ensure there are clear roles for stakeholder partners to deliver the Hastings City Centre Vibrancy Plan. LEAD: All stakeholder partners TIMELINE: Ongoing
3.2 SUPPORT NEW VIBRANCY IDEAS VIBRANCY IDEAS FROM THE COMMUNITY AND LOCAL BUSINESSES ARE IDENTIFIED AND SUPPORTED.
3.2.1 COMMUNITY INVOLVEMENTEnsure vibrancy ideas from the community and local businesses are identified and supported.
a. Capture ideas and initiatives to move the Hastings city centre forward.LEAD: HCBA and HDC TIMELINE: Ongoing
b. Provide a 'generator fund' to contribute to new vibrancy initiatives arising during the year. LEAD: HDC TIMELINE: Ongoing
3.3 ATTRACT TARGETED SPONSORSHIP AND FUNDINGPOTENTIAL SPONSORS AND EXTERNAL GRANTS FOR EVENTS AND ACTIVITIES IDENTIFIED TO EXTEND BENEFITS TO THE HASTINGS CITY CENTRE.
3.3.1 ADDING VALUEEncourage wider participation and sponsorship of Hastings city centre activities to bring more people and business into the Hastings city centre.
a. Identify potential sponsors for events and activities and provide sponsor value propositions to encourage participation. LEAD: HCBA, HDC, and Arts Inc. TIMELINE: Ongoing
b. Seek external grants for events and activities to extend benefits to the Hastings city centre. LEAD: HCBA, HDC and Arts Inc. TIMELINE: Ongoing
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HASTINGS DISTRICT COUNCIL
207 Lyndon Road East Hastings 4122 Private Bag 9002 Hastings 4156
Phone +64 6 871 5000 Fax +64 6 871 5100
Hastingsdc.govt.nz [email protected]
TE KAUNIHERA O HERETAUNGA
