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Background

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Background

Different forms of Social Media we use

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Background

Different forms of Social Media

PR Events to gain Social Media Attention

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Who are we at HLC?

Diversified, progressive, farmer-owned cooperative.

Formed by the union of two successful area cooperativesMorgan

Farmers Elevator and Springfield Farmers Elevator Company, bothestablished in 1904.

A full range of products and services, including feed, grain handling and

marketing, crop protection, precision application, seed, fuels, and

fertilizers.

One of the leading cooperatives in the region.

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Forms of Social Media we use at HLC

Website

Facebook

Twitter

LinkedIn

Advertising

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What I Face with Social Media

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Building a New Website

Old-Not user friendly

Sat in on meetings

Proposed the idea to Senior Management

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Website

Most popular to our customers

Link to other social media sites

Post events, newsletter, job postings, &

articles received from Division Managers.

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New pages to the Website

Recipe Corner

Slider-show contests, greetings, events, etc.

New Employees

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Newsletter

Sent out to 1500 patrons

Events

Contests

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Struggles

Receiving feedback

Identifying patrons

Time Management

Up-to-date & relevant information

Other Harvest Land companies

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Reports-Facebook & Website

Overall reports

Gender

Age

Location

Share with Division/Account Managers

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Hootsuite/Twitter Benefits

Hootsuite

Events

Out of the office

Holidays

Contests Reminders

Twitter-Set up with Facebook status changes

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Hootsuite/Twitter Challenges

Hootsuite

Time

Forget to use as a source

Twitter

Time

Easy to forget since its set up with FB

Getting followers/feedback

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QR Codes

Advertising

Business Cards

Printed materials

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Business Cards

Scan for contact Scan & link to

information harvestland.com

Back

Front

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Newspapers

Many ads

Schools/Sports, 4H, FFA, National Beef & Pork

Month, much more

Always put to follow us on FB & Twitter

Branding our company

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Newspaper Challenges

Cost

Online Papers

Getting them to our FB/Twitter through an ad

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Posted in Newspapers, Website (HLC & AgQuest), Facebook, Twitter

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Challenges/Benefits

Facebook Rules

Link back Website for rules/regulations

Contests- enter through separate email

Notify winners through email or calling

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Breast Cancer Awareness

This year we raised $750 for Breast Cancer

Awareness.

$5 donated for every employee that wore pink

Our patrons enjoy seeing how we interactwith the community.

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Breast Cancer Awareness

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Plot Day

Plot Day

Annual plot tour for our customers.

The Redwood Cattlemen grill,

FS4JK educate our customers children on Farm

Safety

This year we invited area daycares

Seed companies, chemical reps attend

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Golf Day

Golf Day

Reserve Springfield & Fairfax Golf Courses

Steak supper at night

Account Managers/Division Managers bringcustomers to Golf with

Pl d i i l b i i f

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Placed in newspapers, sent in annual statements beginning of

each month, websites, FB

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School Visits

Informing them who we are

Brand our company

Possible internships/jobs we ask them to

watch FB/Twitter, & Website

Morton Valley History

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Morton Valley History

Learning Center Tour

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Ridgewater College Tour

Hosted the Ridgewater College Agriculture Students

Target Age

New followers on FB, Twitter

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Coop Yes

HLC Sponsored 10 students to attend the CoopYes Youth Conference in Wisconsin.

Helping students grow

Send information to schools ask them to watch

for updates on FB/Twitter, Website

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My goals for Social Media

Target Markets

Create PR for HLC through events

Increase Traffic Flow to our Website & otherSocial Media Outlets

Keep customers up-to-date on events, issues,news, etc.

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Future Events

Santa Day-November 30th

Easter Coloring Contest

And much more

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