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Knorr-Bremse Group
Keynote 1: Knorr-Bremse, Bahntechnik
Hartmut SieversVice President Direct PurchasingKB Rail Group
09.03.2017
Forum Supply Chain Excellence 2017
Connecting Excellence
SUPPLIER
Knorr-Bremse Group
Aviation industry – Forum Supply Chain Excellence 2017
Agenda
│2
Point 1 Knorr-Bremse Rail Group – company, market, challenges
Point 2 Knorr-Bremse Rail Group Purchasing – organization, challenges, expectations to suppliers
Knorr-Bremse Group
Every day, more than a billion people all over the world rely on systems from Knorr-Bremse
SYSTEMS FOR RAIL VEHICLES
• High-speed trains• Regional & commuter trains• Metros• LRVs• Monorails
COMMERCIAL VEHICLE SYSTEMS
• Trucks• Trailers• Buses• Engines• Special vehicles
• Locomotives• Passenger cars• Freight cars• Off-train
3
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Development of sales
520 7401,494
2,743
4,241 4,300 4,303
5,2065,831
1990 1995 2000 2005 2011 2012 2013 2014 2015
2014 2015 ∆Sales €5,206 million €5,831 million +12%
Net income €560 million €645 million +15%
Investments €161 million €210 million +30%
Research and development expenditure €296 million €347 million +17%
Employees (incl. leasing; as per Dec. 31) 23,916 24,275 +1.5%
4
Development of sales (in € million)
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
43%
57%
Sales by divisions
2014 2015 ∆Knorr-Bremse Group €5,206 million €5,831 million +12%
Systems for Rail Vehicles €2,982 million €3,341 million +12%
Commercial Vehicle Systems €2,228 million €2,492 million +12%
5
Systems for Rail Vehicles
Commercial Vehicle Systems
Sales by divisions 2015
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Product portfolio – varied sub-systems and additiona l services
ON TRAIN
Systems for Rail Vehicles
• Auxiliary Converters
• Battery chargers
• Train Control Management Systems
• Spare Parts and Overhaul Management
• Repair and Service
OFF TRAIN
• Braking Systems• Windscreen Wiper and
Wash Systems
• Entrance Systems • Air Conditioning • Power Electrics• Energy Metering
• Platform Screen Doors
• Platform Edge Doors• Safety Gates
• Rail SignallingSystems
6
• Freight and Locomotive Brake Control
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
“Best in class” – solutions for the entire life cycle
VEHICLE BUILDERS VEHICLE OPERATORS
STRONG PARTNERSHIP WITH OUR CUSTOMERS
• Joint development of innovative solutions and products• System development and construction• Life cycle cost-optimized solutions• Project management• Pre-installed units (plug & play)
7
Systems for Rail Vehicles
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
The worldwide OE railway market was decreasing in 2 016; for the years 2017 – 2019 we see a stable trend; positive impulses received f rom the service market
│8
World - OE World - RailServicesReduced world market mainly impacted by China and North America AAR
Increasing opportunities esp. in modernization business
� Stable OE market
� Capturing new opportunities in RailServices
EuropeNorth America
� Increasing Passenger market � Decrease in AAR overall market,
for OE and RS
South America
Asia / Australia w/o China
Russia + CIS China
� Overall stabilized on low level
� Reduction in Locos, increase in Mass Transit (e.g. Metro Moscow)
� Slight increase in Japan and India
� Small decrease in Australia and South East Asia
� Decrease in Mass Transit due to phase out of Brazilian projects
� Freight market slightly decreasing
� Significant decrease HS
� Increase in Mass Transit
� Increase in RS due to growing installed fleet
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
The business of KB is demanding. Challenges are com ing from the market environment, from operators, car builders and competitors. Howev er we are prepared!
Securing cost position
Generating growth
│9
Summary: Business Environment
Market Operators Car builders Competition
RailServices market as growth driver; OE growth expected to be on a constant low level
Competition Rail against Truck / Busses / Taxi services (e. g. Uber)
Focusing on high fleet availability and further increasing life-cycle cost orientation
More competition in traditional regional businesses (e. g. tender for NRW with DB, Albellio, Keolis etc.)
Increasing competition driven esp. by internationalization of car builders (e.g. CRRC) and consolidation in the market (e. g. Hitachi / Ansaldo Breda)
Consolidation of rail supply market(e.g. Wabtec bundling, potential new entrants in established markets)
Chinese competitors might come with Chinese car builders
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Even if the overall market outlook is still positiv e, new technologies endanger the future growth
Source: h&z Rail Study, SCI Verkehr figures
Mobility demand 2013-2023
� Urban transport with strongest long term trend mainly from new projects in China & India
Conclusion
� New modalities and mobility services will significantly impact the business model of operators− Mainline bus services are a
convenient and cheaper alternative to railway
− Urban mobility providers like UBER, Lyft, DriveNow, etc. benefit from their big data customer analytics and can often provide better services than urban rail operators
� Growth potential will lead to further rail investments but price pressure will increase
2023
13,6tkm
Passengerrail
Freight
≈ 690,1bn
672,0pkm
Urbantransport
2013
4,5pkm
10,7tkm
448,0pkm
3,6pkm
≈ 462,3bn
World wide sales transportation development
+5%p.a.+5%p.a.
Mobility innovations disrupt rail industry
� Toronto Opened new rail connection in 2015 to airport
� Forecast of daily 5.000 passengers did only match 2.200 passengers
� UBER X-offer is more convenient and cheaper for many business travellers from suburbs
Source: independent study of h&z: h&z Rail Study 2016 –Future Challenges in the European Rail Industry
│10
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
The market pressure and the increasing cost pressur e from public authorities force operators to focus on lifecycle costs and higher pe rformance
Business Case focus
Leasing ratio
Average order size
Necessity to re-think current business models
Source: h&z Rail Study 2016
2010 2020E2015
1218
2020E
?
2010 2015
25%
2010
15%
2020E
?
2015
Outsourcing of services
2010 2020E2015
Standardized product, less individualism
On-time delivery crucial
Acceptance of lower quality standards
Total cost as top focus(cost per km)
Product relatedProcess related
� Customer requirements shift from long-term and high quality to more cost oriented
� New customer segments arise or grow in size, demanding different product & sales strategies
� Current business models have to be evaluated and re-shaped to address additional growth potential
Source: independent study of h&z: h&z Rail Study 2016 –Future Challenges in the European Rail Industry
│11
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Our customers form strategic alliances and operate globally
│12
Increased competition and complexity in the rail business
Concentrations
Market consolidation and car builder cooperation
Globalization and cross-regional activities
Talgo
Pesa
CAF
Stadler
GE
RotemHitachi
KawasakiCRRC
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
KB Rail addresses the market change, including own cross selling
│13
� Adaption of KB Rail organization with target to realize market share growth through a X-System sales focus
� Active management of project pipeline across all sub-systems
� Regional alignment / project ownership / key accounting of international projects across regions / business units / channels
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Based on our vision, we focus on value creation for customers and differentiation from competitors
Vis
ion We are the trusted global provider of innovative and reliable solutions
for homologated safety and eco-efficiency rail applications over the entire life cycle.
� How can we create further value for our customers?
Knorr-Bremse Connected / X-System Strategy
� How can we create a differentiation from our competitors?
│14
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Agenda
│15
Point 1 Knorr-Bremse Rail Group – company, market, challenges
Point 2 Knorr-Bremse Rail Group Purchasing – organization, challenges, expectations tosuppliers
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
GLOBAL PURCHASING EXCELLENCE – We claim to be a high performing Purchasing Organization to support the success of th e Knorr-Bremse Group
Our vision:In the Knorr-Bremse Group, our goal is to establish a world-class purchasing organization that is a leader in its field. We aim to be a reliable partner to everyone along our value chain, making a substantial and, in particular, ongoing contribution to the success of the Knorr-Bremse Group.
│16
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Our Purchasing & Supplier Quality strategy combines both cost competitiveness and logistical excellence. Modern instruments form the lever of our achievements
│17
EDI quotaInSupply quota
Consignment quota
Flexibility
Complaint lead time
Inventory turnrate
Contract Quality
First Time Right
Charge Back quota 8D reaction time
Delivery Reliability [%]
SavingsPayment
TermsContract Coverage
Delivery Quality [ppm]
Non Conformity Rate [%]
FAI Quota
Supplier Consolidation
Leading KPI
Supporting indicators
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Central Purchasing develops strategies to ensure lo cal execution for the future needs of the business
│18
Brakes
Doors
HVAC
PowerTech
TCMS
RailServices xxxxxx
xxx
KBM KBA KBB KBU BRN GET MLK MIL FLR BERyyyyyyyyy
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dsAviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Our expectations to our suppliers are high – for the sake of our common success!
This is what we need from our suppliers! Continuous improvement of processes
Productivity improvement
Technological progress
Innovative products
Professional location footprint
Long term product
availability
Fulfilment of sustainability requirements
Zero defect quality
mindset
Professional deviation
management
Common target achievement
│19
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Just stating expectations is not enough. We support the realization by different tools, processes, methods and concepts
Selection of methods to ensure target achievement
Products Tools
Integrated supply chain models
Standardization of processes
Supplier Early Involvement Concept
Cost Engineering$
Electronic supplier communication
Supplier Performance Development
@
│20
Processes
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Continuous cost contribution• Yearly challenge to reach cost improvement targets• Main levers: negotiation, re-sourcing and VA/VE measures
Supplier innovation• Cost innovation as first priority• Chances based on IoT technologies
Integration of acquisitions• Chances for well-established group suppliers• Challenges by new requirements
Currently we focus on continuous cost contribution, supplier innovation and the integration of our acquisitions
│21
Aviation industry – Forum Supply Chain Excellence 2017
Knorr-Bremse Group
Thank you very much for your attention!
│22
Phone: +49 89 3547-1622
Fax: +49 89 3547-1196
Mobile: +49 160 581 2209
Email: [email protected]
www.knorr-bremse.com
Knorr-Bremse
Systeme für Schienenfahrzeuge GmbH
Hartmut Sievers
Moosacher Straße 80
D-80809 München, Germany