BUSINESS DEVELOPER FOR LT FOODS

“Devaaya”

HARSHIT KUMAR SRIVASTAV

MAINO BJECTIVES ARE AS FALLOWS :-

• Maximize the market share of LT FOODS in Delhi west.

• Maximize the sales of “DEVAAYA”

• By identifying market potential.

• By pitching the maximum retailer.

TECHNIQUES(Marketing Techniques)

Beat mapping PR Marketing• One of the most important marketing strategies is public

relations. Many effective marketers work with the media to bring awareness to their products and the benefits their products offer.

Direct Marketing• Communicate directly with customers and prospects through

mail, email, texts, fliers and other promotional material.

TECHNIQUES(Selling Techniques)

• Finding the right prospects

• Focusing on the customer

• Dealing with objections

FINDING

• Low consumer awareness

• Less Demand

• Huge competition

• Major role of local player

HIGHLIGHTS

The company LT FOODS provide us a training orientation through which we are able to know how make a productive sales call.

We also learn about the sales steps which are important to make a sales call which are as fallows :-

• Step 1 – Review Plan•Step 2 – Greeting the dealer & Introduction• Step 3 – Stock checking & Merchandise •Step 4 – Calculate & Estimate the order•Step 5 - Detailing about the product•Step 6 - Suggest order & Close the deal• Step 7 – Thank to dealer •Step 8 – Review

KEY LEARNING

• How to pitch the retailer

• Objection handling

• Pressure handling

• Corporate exposure

Company should focus on promotional activity of “DEVAAYA” for product awareness because product have more potential but people don’t know about “DEVAAYA”

They should have focus on their exchange policy