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1 OKONKWO, EBERE CLEMENTINA PG/M.A/08/49612 HARNESSING THE POTENTIALS OF NATURAL AND CULTURAL ATTRACTIONS FOR TOURISM DEVELOPMENT IN PARTS OF ANAMBRA STATE ARCHAEOLOGY AND TOURISM A THESIS SUBMITTED TO THE DEPARTMENT OF ARCHAEOLOGY AND TOURISM, FACULTY OF ARTS, UNIVERSITY OF NIGERIA ENUGU CAMPUS Webmaster Digitally Signed by Webmaster’s Name DN : CN = Webmaster’s name O= University of Nigeria, Nsukka OU = Innovation Centre 2011

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1

OKONKWO, EBERE CLEMENTINA

PG/M.A/08/49612

PG/M. Sc/09/51723

HARNESSING THE POTENTIALS OF NATURAL AND CULTURAL ATTRACTIONS FOR

TOURISM DEVELOPMENT IN PARTS OF

ANAMBRA STATE

ARCHAEOLOGY AND TOURISM

A THESIS SUBMITTED TO THE DEPARTMENT OF ARCHAEOLOGY AND

TOURISM, FACULTY OF ARTS, UNIVERSITY OF NIGERIA ENUGU CAMPUS

Webmaster

Digitally Signed by Webmaster’s Name

DN : CN = Webmaster’s name O= University of Nigeria, Nsukka

OU = Innovation Centre

2011

2

APPROVAL PAGE

OKONKWO, EBERE CLEMENTINA, Reg. No. PG/M.A/08/49612, a post-graduate

student in the Department of ARCHAEOLOGY AND TOURISM has satisfactorily completed

the requirements for the Degree of Master of Arts (M.A.) in ARCHAEOLOGY AND

TOURISM. The research work embodied in this thesis is original and has not been

submitted in part or in full for any other diploma or degree of this or any other

University.

……………………………… ……..………………………………

Dr. (Mrs.) P. I. Eze-Uzomaka Dr. (Mrs.) P. I. Eze-Uzomaka

(Supervisor) (Head of Department)

…………………………………..

(External Supervisor)

3

TITLE PAGE

HARNESSING THE POTENTIALS OF NATURAL AND CULTURAL ATTRACTIONS FOR

TOURISM DEVELOPMENT IN PARTS OF

ANAMBRA STATE

4

DEDICATION

To the effort of my dear husband, Mr. Emeka E. Okonkwo in financing this programme,

and for staying and waiting anxiously to see the end of this programme.

5

PREFACE

This research report examines the potentialities of natural and cultural attractions

for tourism development in Anambra State. The abundant tourism attractions with which

the state is endowed and blessed with has necessitated the choice of the state as a case

study. A study of these attractions revealed inherent values capable of transforming and

developing the host communities into a tourists haven. The study uses ethnographic

techniques to elicit information and analyze the available data. The research report

therefore argues that harnessing the potentialities of natural and cultural attractions in

Anambra State will not only create job opportunities, encourage local crafts, but will also

improve the living standard of host communities.

For the purpose of clarity, this work has been broken into chapters. Chapter one

deals with the introduction of the topic of the research, statement of problem that

motivated this study, the research questions that readily come to mind, the objectives for

carrying out the research, the methods employed in carrying out the research, the scope of

the study, and the limiting factors that affected the research during the period in which

the research was carried out.

Chapter two concentrated on the literature review, which includes theoretical

review, empirical review and theoretical orientation. Chapter three focused on the

background information, geographical location of the study area, historical background,

economy of the people, cultural activities and political organization of the study area.

6

Chapter four is about data collection, presentation and analysis of the study area,

presentation of data of tourist attractions in Anambra State, delimitation of tourist

attractions at the study area into natural and cultural attractions, and the data analysis.

Finally, the last chapter deals with the summary of the report, and

recommendations for the way forward were also offered and conclusion reached.

7

ACKNOWLEDGEMENT

I must first of all commend the Department of Archaeology and Tourism,

University of Nigeria, Nsukka for accepting and approving my thesis topic. My most

humble and sincere thanks goes to my thesis supervisor, Dr. (Mrs.) P. I. Eze-Uzomaka,

for her unreserved and indeed excellent academic efforts in guiding this study to its

completion. She took great pains to read and patiently correct the manuscript. I feel that

the success of this academic piece was her concern.

My profound thanks also goes to Prof. A. I. Okpoko, Prof. E. E. Okafor, Prof. P.

U. Okpoko, Dr. A. M. Ibeanu, Dr. L. C. Ekechukwu, and Mr. E. I. Itanyi for their advice

and encouragement during the writing of this thesis.

My immense gratitude goes to my husband, Mr. Emeka E. Okonkwo for

financing my Masters Programme. His advice and encouragement was of great help to

me. It would not have been so easy to complete the programme without his support. Not

withstanding his academic engagements, he managed to squeeze out time from his

numerous commitments to take me round the towns for all the oral interviews.

I reserve my special thanks to my brothers fondly called papa Cynthia, papa Ikem,

papa Nnaemeka, Nnamdi and my sister Anastasia. The bibliography at the end shows the

numerous sources to which I am indebted, in varying degrees for this work. I say a big

thank you to you all. Hold on to what is good.

8

LIST OF FIGURES

PAGE

Figure 1: Map of Anambra State Showing the Study Areas……………………………..26

Figure 2: Map of Anaocha Local Government Area………………………………..…...27

Figure 3: Map of Aguata Local Government Area……………………………………....28

Figure 4: Map of Nnewi South Local Government Area…………………………….….29

Figure 5: A Pie Chart of Tourist Arrivals at the Natural Attractions in the Study

Areas from January – December, 2008…………………………………………..61

Figure 6: A Bar Chart of Tourist Arrivals at the Natural Attractions

from January – December, 2009…………………………………………………62

Figure 7: A Pie Chart of Tourist Arrivals at the Various Cultural Attractions in Our

Study Areas from January – December, 2008…………………………………...64

Figure 8: A Bar Chart of Tourist Arrivals at the Various Cultural Attractions

from January – December, 2009…………………………………………………65

9

LIST OF TABLES

PAGE

Table 1: Statistics of Tourist Arrivals at the Natural Attractions in the

Study Areas from January – December, 2008…………………………………...60

Table 2: Statistics of Tourist Arrivals at the Natural Attractions from

January – December, 2009……………………………………………………….61

Table 3: Statistics of Tourist Arrivals at the Cultural Attractions in Our Study

Areas from January – December, 2008…………………………………………..64

Table 4: Statistics of Tourist Arrivals at the Cultural Attractions

from January – December, 2009…………………………………………………65

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LIST OF PLATES

PAGE

Plate 1: Vegetation of Anambra State…………………………………………………....30

Plate 2: A Side View of Agulu Lake…………………………………………………..39

Plate 3: Haaba Erosion Site in Agulu…………………………………………………....39

Plate 4: Okpu Erosion Site in Agulu…………………………………………………..…40

Plate 5: Ekwulobia-Oko Erosion Site……………………………………………………41

Plate 6: Igboukwu Erosion Site…………………………………………………………..41

Plate 7: Nkwo Umuchu Erosion Site…………………………………………………….42

Plate 8: Aguluezechukwu Erosion Site………………………………………………..…42

Plate 9: Ogwugwu Sacred Grove……………………………………………………..….45

Plate 10: Mmiri Agu Stream in Umudara, Ukpor…………………………………..……46

Plate 11: A Statue of a Typical Nri Man in Nri Museum…………………………….….47

Plate 12: Eze Nri Royal Crown with Eight Feathers……………………………….……48

Plate 13: Atilogwu Dance in Aguata……………………………………………….…....51

Plate 14: Odenigwe Dance in Aguata…………………………………………….…..….51

Plate 15: Egedege Dance……………………………………………………………..….52

Plate 16: Roasting of New Yams…………………………………………………..…….52

Plate 17: Cutting and Declaration of New Yams as Suitable for Eating…………..…….53

Plate 18: Titled Men Performing During Yam Festival………………………………….53

Plate 19: Abandoned Settlement in Umuhu Village, Ukpor………………………….….55

Plate 20: Abandoned Settlement in Umunuko Village, Ukpor…………………..………55

Plate 21: Okuka Festival Arena in Ukpor, Nnewi South LGA…………………………..58

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TABLE OF CONTENTS

PAGE

Approval Page……………………………………………………………………………i

Title Page…………………………………………………………………………………ii

Dedication………………………………………………………………………………..iii

Preface……………………………………………………………………………………iv

Acknowledgment…………………………………………………………………………vi

List of Figures……………………………………………………………………………vii

List of Tables……………………………………………………………………………viii

List of Plates……………………………………………………………………………..ix

Table of Contents…………………………………………………………………………x

CHAPTER ONE: INTRODUCTION…………………………………………….…….1

1.1 Statement of Problem………………………………………………………………….4

1.2 Research Questions……………………………………………………………………5

1.3 Research Objectives…………………………………………………………………...5

1.4 Research Methods……………………………………………………………………..6

1.5 Research Scope………………………………………………………………………..9

1.6 Limitation of the Study………………………………………………………………..9

CHAPTER TWO: LITERATURE REVIEW………………………………………...11

2.1 Theoretical Literature………………………………………………………………...11

2.1.1 Environmental Theory……………………………………………………………..12

2.1.2 Functionalism Theory……………………………………………………………...14

2.1.3 Modernization Theory……………………………………………………………..16

2.2 Empirical Literature………………………………………………………………….17

2.2.1 Natural Attractions…………………………………………………………………17

2.2.2 Cultural Attractions………………………………………………………………...18

12

2.2.3 Tourism Development……………………………………………………………..19

2.3 Theoretical Orientation……………………………………………………………....21

CHAPTER THREE: BACKGROUND INFORMATION…………………………..23

3.1 Geographical Location of Anambra State……………………………………………23

3.1.1 Climates and Vegetation………………………………………………………..….24

3.2 Historical Background……………………………………………...………………..30

3.3 Socio-Economic/Cultural Activities…………………………………………...…….31

3.4 Socio-Political Organization of Anambra State……………………………...………34

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS……………..……36

4.1 Data Presentation: A Survey of Tourist Attractions in Anambra State………….…..36

4.1.1 Delimitation of Tourist Attractions………………………………………………...36

4.1.1.1 Natural Attractions in Anaocha Local Government Area………………………..37

4.1.1.2 Natural Attractions in Nnewi South Local Government Area...……….………...43

4.1.1.3 Cultural Attractions in Anaocha Local Government Area………………………47

4.2 Data Analysis………………………………………………………………………...58

4.2.1 Statistical Analysis of Tourist Arrivals at the Various Attractions

in Anambra State…………………………………………………………………...60

4.2.1.1 Natural Tourist Attractions…..…………………………………………………..60

4.2.1.2 Cultural Tourist Attractions…..………………………………………………….64

4.2.2 Analysis of the Economic and Cultural Values of the Tourist Attractions in

Anambra State………………………………………………………………….......66

4.3 Harnessing the Potentials of the Cultural and Natural Attractions in Anambra State

for Tourism Development and Promotion…………………………………….……..69

4.4 Impacts of Cultural and Natural Attractions on Anambra People…………………...72

4.5 Conservation Methods for Preservation of Natural and Cultural Attractions in

Anambra State………………………………………………………………………..73

4.6 The Future of Tourist Attractions in Anambra State………………………………...75

CHAPTER FIVE: SUMMARY, RECOMMENDATIONS AND CONCLUSION...78

5.1 Summary……………………………………………………………………………..78

13

5.2 Recommendations…………………………………………………………………....79

Conclusion………………………………………………………………………………82

References…………………………………………………………………………….…83

List of Informants………………………………………………………………………87

Appendix

CHAPTER ONE

INTRODUCTION

Tourism is the act or practice of traveling temporarily out of ones place of

abode. It is the sum of the phenomena and relationships arising from the travel and

stay of non-residents in so far as they do not lead to permanent residence and are

not connected with any earning activity to meet their bill. It has to do with neither

income yielding nor permanency of perpetual nature (Aremu, 2001).

Tourism is the free movement of people to destinations outside their usual

places of residence and work, on a temporary basis, as well as the service

industries created to satisfy the needs arising from the movements, within national

or across international boundaries, for leisure, adventure, health, business,

religion, sports etc. Thus, tourism involves short-term travel at least for one day

and not more than one year, expenditure on transport, accommodation, purchases

and services, from when the visitors leaves home until he/she returns as well as the

impact of such visits and activities on the socio-economic, political and physical

environment of the host communities and visitors themselves (Oyakhilome, 2005).

Tourism is presently the world’s largest and fastest growth industry

accounting for about 7% of global capital investment, with receipts predicted to

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reach $1.550 billion by year 2012. Apart from serving as a dependable economic

asset, which generates much needed foreign exchange, it also helps in promoting

the distribution of national income and serves as a basis for national unity as well

as mutual understanding in a nation through the movement of people from one

place to another (Awake 2005).

Tourism is principally a service- based industry and the main product

provided by tourism business is hospitality. It is important to note that, a tourism

product can be ideas, goods or services which are intangible and as a result, a

number of organizations and agencies both public and private have been involved

at one level or the other in the management of the abundant tourism resources,

others promote, market and regulate them for use as products (Ekechukwu, 2006).

Tourism makes for peace and unity among States and nations and brings

about income generation which acts as a catalyst to national development. It

brings about improvement in the quality of life of both urban and rural dwellers,

through provision of leisure facilities and amenities in addition to fostering respect

for cultural diversity (Oyakhilome, 2005).

Tourism influences the establishment of national parks which have plants

and animal species, sites and habitats that are of special, educational, cultural and

recreational value (Ben, 2004). As rightly argued by Okwe (2005) cultural tourism

helps in the transformation of local communities from a grass to grace-like

environment. He further argued that, tourism provides opportunities for local

entrepreneurs to establish enterprises as well as stimulating the expansion of other

15

economic activities such as fisheries, manufacturing of local goods and craft

development.

Nigeria is endowed with abundant natural and cultural resources which are

located all over the States especially in Anambra State. This nation’s tourism

potentials which are lying in situ and or wasting in their natural states, if harnessed

can produce a distinctive tourism industry capable of generating more than 60%

jobs for young Nigerians.

Cultural tourism on its own is a vehicle for rural revitalization. This is

because the highest concentration of cultural and natural tourism potentials are

located in the traditional rural setting. Tourists are therefore attracted to rural

communities thus, taking advantage of the growing interest in natural and cultural

heritage and historical places (Okonkwo, 2006). Therefore, the development and

marketing of these cultural and natural tourism potentials through appropriate

marketing strategies like sales promotion will not only end at boosting the

economy of the area and upgrading the living standard of the people, but will also

increase the beauty of the destination area. Thus, the development of our

numerous archaeological and historic sites into tourist sites is seen as the solution

to the state’s economic depression and social decadence. Again, the development

and protection of our cultural heritage remains the centre piece of tourism. To

develop tourism in essence implies developing rich cultural and natural heritage of

the state, which has remained untapped for a long period of time.

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Today tourism marketers have recognized the increase in leisure time,

cheaper and faster means of travel and rising curiosity about other lands, people

and their way of life. In this sense the understanding of tourism is essential for

those involved in tourism planning either in the local, state or federal levels and

for intended private operators of tourism industry.

Anambra State is blessed with abundant cultural and natural tourism

potentials, which are distributed all over the local communities. This paper was

therefore designed to examine the natural and cultural attractions in Anambra

State with a view to identifying various ways, by which they can be harnessed for

tourism development and promotion in Anambra State in Particular and Nigeria at

large.

1.1 Statement of Problem

In any given society, the heritage is considered as an irreplaceable source of

spiritual and intellectual richness. It is a source of history, identity and life.

Anambra State is blessed with abundant cultural and natural heritage which are

distributed in all the Local Governments. However, like any other State, Anambra

State also faces potentially dramatic changes and challenges.

A major challenge facing Anambra State is lack of appropriate promotional

strategies in marketing potential tourist attractions. To have these, there is need to

identify and categorize all the potential tourist attractions in Anambra State for

proper development and promotion.

17

Another problem that motivated this work is the paucity of literature on

Anambra State tourism potentials as well as poor documentation of these natural

and cultural attractions in our study areas. It is these problems that motivated the

researcher into probing Anambra State tourism potentials and how best to harness

them for sustainable tourism development. Consequently, the quest gave rise to

the subject matter of the research report “Harnessing the Potentials of Cultural and

Natural Attractions for Tourism Development in Parts of Anambra State”.

1.2 Research Questions

Having appreciated the above problems, the following questions easily

come to mind:

i. What are the available tourist potentials in Anambra State?

ii. Do tourist potentials in Anambra State attract visitors from far and

wide?

iii. Do these attractions satisfy the interest of the tourists?

iv. To what extent has tourism affected the socio-political, cultural and

economic lives of Anambra people?

v. What are the conservation mechanisms in place for the conservation of

these tourism potentials in Anambra State.

1.3 Research Objectives

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The general objective of this research work is to examine tourism

potentials in Anambra State and how best to harness them for sustainable tourism

development. Specifically, the study aims at achieving the following objectives:

i. To identify the available tourist potentials in Anambra State.

ii. To find out how these tourism potentials attract visitors from far and

wide.

iii. To ascertain the extent to which tourists are satisfied with the available

tourism potentials in Anambra State.

iv. To examine the socio-cultural and economic impact of tourism on the

people of Anambra State.

v. To examine the conservation mechanisms in place for the conservation

of these tourist attractions in Anambra State. And

vi. To suggest ways by which the available tourism potentials in Anambra

State can be harnessed for tourism development and promotion.

1.4 Research Methods

The data that was used for the successful completion of this research report

was extracted from both primary and secondary sources.

For the primary sources, ethnographic research method was employed.

Ethnographic research comes from the discipline of social and cultural

anthropology where an ethnographer is required to spend a significant amount of

time in the field. Ethnographers immerse themselves in the life of people they

19

study (Lewis, 1985) and seek to place the phenomena studied in their social and

cultural context.

The techniques of ethnographic research used include in-depth interview

and oral tradition. Generally, interviews are used in survey researches, where

structured and quantifiable information is elicited and in anthropological or micro

studies, which elicit qualitative data either in highly flexible, semi-structured or

unstructured manners. Interviews are very challenging and require personal skills;

sensitivity and adaptability including the ability to stay within the bounds of the

research theme or the designed protocol (cf. Okpoko and Ezeh 2005).

In-depth interview therefore entails the collection of semi-structured or

unstructured data through interviewer–interviewee verbal interactions or

conversations. As noted by Okpoko and Ezeh (2005) in-depth interviews provide

opportunities for respondents to talk freely of their experiences, beliefs and

attitudes as they relate to the research problem. It is an indispensable tool where a

relatively large amount of information has to be collected in a short period of time

and from a small number of respondents. Another inherent advantage of in-depth

interviews is that they allow the unexpected or what has been referred to as

‘detours’ to emerge (Okpoko and Ezeh, 2005). In other words, in-depth interviews

allow the research subjects to identify issues that are important to the interviewer

(John and Lee-Rose, 1998).

20

It is important to note here that the variant of in-depth interview used in this

research work was ‘unstructured’ or ‘open-ended’ interviews. It was conducted in

informal or conversational manners. These involve asking significant questions

whenever opportunities offer themselves. There is no formal structured instrument

or protocol and the interviewer is free to move the discussion in any direction. The

aim according to Beal, et. al. (1979) is not primarily to secure answers to the

questions but to stimulate the subject to talk; in the hope of learning what the

subject thinks is important. The unstructured or open-ended interviews range from

casual informal interviews with unselected individuals to key informant

interviewing (Okpoko and Ezeh, 2005).

The second variant of in-depth interview that was used in this research was

semi-structured interviews, which are more systematic than the unstructured

interviews. Here, semi-structured interview require the preparation of interview

schedules or guides. It involves “a conscious effort to guide and steer the

discussion towards the particular interests of the researcher by either using a series

of written or memorized prompts, or a carefully planned interview guide

consisting of a list of items, which must be covered during the interview”

(Obikeze, 1990). It is pertinent to note here that this type of interview fosters

rapport between the interviewer and the interviewee. It is also invaluable when

interviewing an illiterate or semi-literate population. It further helped to generate

unexpected information or insights (Okpoko and Ezeh, 2005).

21

Oral tradition on the other hand is a statement of the mouth transmitted

from generation to generation. It is therefore pertinent to state here that through

the use of oral and in-dept interviews, the researcher selected or interviewed

elderly people and youths believed to have useful information on the subject

matter.

The secondary sources of information were from library materials. Among

these library materials are textbooks, journals, magazines, newspapers, conference

papers etc. Also internet materials were used. Information obtained from both

primary and secondary sources were used in the analysis and interpretation of our

findings, which was eventually embodied in this research report.

1.5 Research Scope

For a single person to cover the entire state was difficult, so the researcher

carefully selected some local government areas in a sample form with the view to

covering them and as such obtain relevant information that will be used to

generalize opinion/analysis. The rationale behind their selection was based on

their long-standing history of good tourism attractions. Thus, the local government

areas that were hand-marked for study were: Aguata, Anaocha, and Nnewi south

local government areas. These areas were intensively studied and information

useful for the purpose of this study were obtained and systematically analyzed.

1.6 Limitations of the Study

22

In the course of this work, the researcher encountered a lot of problems,

which are basically the unavailability and the scarcity of literature. Pearce (1989)

stated that “literature on tourism is fragmented and lacking a firm sense of

direction”. The above was caused by lack of documentation. There was no written

history on the origin and development of tourism potentials in Anambra State.

Also, the reluctance of the people to give information contributed to our

limitations as well. In the field, it was not easy to obtain all the information from

the right sources or authorities. Some of our proposed informants refused to co-

operate while a few others were willing to talk only when they have been

financially rewarded.

Considering the financial constraints at this time, the researcher had to walk

long distances to some of the areas under study to gather information about

available tourism potentials in the areas.

Finally, bureaucracy also hindered my efforts. In some places visited, the

researcher was turned down and refused audience. While in some places after a

long waiting, the reward for waiting was a cold reply that the supposed informant

was not on seat. Howbeit, these limitations were overcome through careful,

painstaking and tender approach to offensive informants.

23

CHAPTER TWO

LITERATURE REVIEW

This chapter focuses on the review of theories and related literature. It

comprises three sub-headings: theoretical literature, empirical literature and

theoretical orientation.

2.1 Theoretical Literature

Theory is a guide to practice; no research study can be educative without an

underlying theory or model. The researcher’s theoretical approach helps to define

the research problems and how to tackle it. Theory is a basis for research practice

and application. It serves both as a tool and a goal; it helps in direct empirical

investigation, guiding research by generating new predictions and integrates other

24

empirical finding through abstracting, codifying, summarizing and storing

information (Mark, 1963).

However, in tourism, like any other field of study, many theories have been

used to study various aspects of the field. Some of these theories were originally

developed in the tourism field while others were borrowed from other academic

fields. This illustrates the inter-disciplinary nature of tourism.

Theory by definition is an account of the world which goes beyond what

we can see and measure. It embraces a set of interrelated definitions and

relationships that organize our concepts of and understanding of the empirical

world in a systematic way (Scott and Marshall, 2005:662). In a nutshell, theory is

not an end itself rather a means to an end. It is the inevitable tool which facilitates

research work as “no research can be conducted without an underlying theory or

model” (Okpoko and Igbo in Okpoko, 2006:12).

For the purpose of this research work only theories that are relevant to the

development and promotion of tourism will be discussed. This will help this

research work to give a vivid description with theoretical backup on how tourism

potentials can be developed and promoted especially in our study area. The

theories adjudged useful for this work are Environmental theory, Functionalism

theory, and Modernization theory.

These theories are important in tourism planning and development.

Building tourism on sound theories will help to ensure good and independent

analysis and unbiased judgment. As the tourism potentials of Anambra State are

25

still under threat of development, good and appropriate theories will help to

provide both knowledge and tool for shaping its development. It will also help the

researcher to know the contextual and spatial scope of such research.

2.1.1 Environmental Theory

Environmental concern became manifest in the late 1950’s in developed

countries as more and more citizens voiced alarm at the deteriorating quality of

their air and water (Atchia and Tropp, 1997). The deterioration of the natural

environment is as a result of the unchecked activities of many industries using

natural resources. The natural environment is endowed with high quality air,

water, beach, forest with diverse wildlife etc. These environmental resources or

gifts of nature are the major attractions of the tourism industry. In the light of this,

Okpoko and Igbo in Okpoko (2006:25) asserted that tourism destinations offer

natural goods like nature reserve, nice climate, clean air, spring water among

others. Therefore, it is not surprising that the environment broadly interpreted is an

essential resource for tourism and in turn receives many of the consequent impacts

planned and unplanned (Atehia and Tropp, 1997:320). To avoid environmental

consequences, some of the proceeds from nature should be injected into

environmental preservation and protection to ensure its sustainability (Okpoko and

Igbo in Okpoko, 2006:25).

Hence, for sustainability, the concept of land carrying capacity is used in

tourism planning to determine the upper limits of development and visitor use and

26

the optimum utilization of tourism resources (Inskeep in Okpoko, 2006:25). Also

the law of diminishing destination yields is applied while setting development

limits…the law of diminishing destination yields is vital in two major respects.

First, it provides the enabling instruments for calculating and reducing congestion

in destination areas. Second, it helps to prolong the tourism season by encouraging

more regular and constant distribution of tourism demand through out the year

(Okpoko and Igbo in Okpoko, 2006:26).

Another theory that has been used to explain environmental problems and

tourism is the theory of property rights “…there are two variants of this theory: (a)

The polluter has a right to pollute; and (b) the affected party has a right to non-

pollution. In the former case, the costs of non-pollution are a burden on the

affected party; but in the latter, the costs of pollution are covered by polluters

(polluter pays principle)” (Mihalic nd in Okpoko, 2006:26).

From the foregoing, a close interrelationship does exist between

environment and tourism; neither is viable without the other and both require

careful management to ensure that their viability is persuaded (Mannion,

1995:287).

2.1.2 Functionalism

Functionalism is a mode of analysis used particularly in the social science

which purports to explain social and cultural phenomena in terms of the functions

they perform in socio-cultural system (Hunter and White, 1976: 180). In other

27

words functionalism is concerned with the function of a component within a

system. Okeibunor and Anugwom (2005:31) are also of the same view. In their

opinion functionalism “is the contribution that an institution or item or any partial

activity makes to the maintenance of the whole”. They further stated that the

fundamental theoretical premise of functionalism is based on Durkheim’s

hypothesis of social solidarity.

Therefore, functionalism’s basic question is “How does society meet its

needs? Each process, institution and practice is seen as performing a function that

meets a societal need and thereby helps to maintain the society’s structure or

equilibrium. In other words processes and institutions are understood in terms of

their contribution to an on-going social whole (Mann, 1992:138).

Hence, the basic tenet of the functionalist approach is that society are

conceived as systems of mutually interdependent parts, and therefore no single

institution can be understood in isolation from the cultural whole. In this way the

tourism industry cannot be understood outside the industrial/cultural sector where

its role can be assessed.

Another element which is central to functionalist theory is the assumption

that social systems must meet certain needs or ‘necessary conditions of existence’

or functional imperatives, if the society is to survive (Hunter and White,

1976:181). Radcliffe Brown (1952), expresses this proposition by drawing an

analogy between biological organism and social systems. Just as the life of an

organism is maintained by the activities of particular cells, fluids and organs, so

28

the social system is maintained by the proper functioning of its constituent

institutions. In this vein the Nigeria cultural resources would be maintained

following the proper functioning of all its sectors. For instance sole dependence on

the art and culture sector might be catastrophic in situation whereby the cultural

resources are well maintained.

Of a truth, one of the features of a system stressed by functionalists is its

tendency towards equilibrium or balance among its parts and among the forces

operating on it. Change in one institution has implications for other institutions

and for the community or society as a whole, with adaptation being a continuous

process. For example, changes in tourism potentials (natural and cultural) may

bring about slight change or total change in tourism industry.

2.1.3 Modernization Theory

Modernization theory is a theory of development which states that

development can be achieved through following the processes of development that

were used by the currently developed country (www.wikipedia). While Tordoff

(1984:16) defined modernization as a process based upon the rational utilization of

resources and aimed at the establishment of a ‘modern society’. This theory

focused on ways in which past and present pre-modern societies became modern

(that is westernized) through the process of culture growth and change in social,

political and cultural structures. It is quite clear that modernization theorists are

concerned with culture growth within societies as indicated. Also modernization

29

theorists study the social, political and cultural consequences of society and the

conditions that are important for industrialization achievement orientation

programmes, technological development, and economic growth to occur. Benge

(1979:21) pointed out that one of the indicators of modernization is the need to be

open to new ideas and practices - what development literature usually calls

‘innovation’. Of a truth, for Nigeria tourism enterprise to be well developed it

must be open to innovation. However, one of the key factors in modernization

theory is the belief that development requires the assistance of developed countries

to aid developing countries to learn from their development. In this vein, it is

assumed that the tourism industry of the western world is already developed of

which developing countries still developing their tourism sector actually need the

assistance of the developed world in order to build a worthwhile tourist industry

with a unique taste that would satisfy tourists of all classes and also would be able

to compete with other tourism industries of the world.

Conclusively, the modernization theory effectively aimed to provide a

gradual, non-revolutionary model of development based on a belief in progress,

rationality, and mechanization or industrialization (Hailu, 2005:15).

2.2 Empirical Literature

Here, attempts are made to review natural, cultural attractions and tourism

development, with a view to examining scholars’ opinions and views on them as

well as a strategy to help guide the researcher in his present research report.

30

2.2.1 Natural Attractions

Natural attractions are provided raw by nature, which constitute the core of

the tourism product, natural attractions are an extraordinary attraction or scene that

most people have not seen before.

Natural attractions remain the captivating scenery and landscape, eternal

sun shine and the wild fauna and flora with which the country is endowed

(Okpoko and Okpoko, 2002:39). Natural attraction or features include the physical

features of a place such as the beauty of mountain, the fresh air of a seaside resort,

the qualities of a particular beach, the architecture and atmosphere of a great city

(Okoli, 2001:136).

Omotoso Eluyemi (2002) in his work sees natural attractions as the

creations of nature which consist of natural phenomenon such as waterfalls, caves,

lakes, rock formations, flora and fauna.

2.2.2 Cultural Attractions

Cultural attractions are indispensable components in our tourism

development schemes. In other words cultural/man-made relics can often be an

important stimulus to tourist travel. For instance the pyramid of ancient Egypt

attracts tourist to the country. Okpoko and Okpoko (2002:40) asserts that cultural

attraction provide the foundation upon which our tourist trade should be built.

Cultural attractions are the material and non-material, visible and invisible

evidences of man’s interaction with the environment. ICCRM Newsletter No. 20,

31

September (1998:13) reported that cultural heritage has long been considered as

tangible objects or intangible items that are carriers of testimony from the past.

Cultural heritage now includes such objects as historic city centres, cultural

landscapes or living heritage etc.

As rightly argued by Lipe (1984) “because human beings generally modify

the landscapes in which they live and because they attach names, myths and

affective values to features of the territory they inhabit, the landscapes of past

cultures may also qualify as cultural resources”. In this regard, the Olumo rock in

Ogun State and Ogbunike cave in Anambra State can be classified as cultural

resources due to their utility to the past inhabitants of the areas and the values

which the present society attach to them.

According to Spradley (1979) in Littrell (1990:107), cultural attractions in

general consists of artifacts, behaviours, beliefs and values which can be

transformed to a product as an element of the over all tourist supply and can be

marketed to tourist through tangible and or intangible elements, examples are

buildings, crafts and objects etc.

HNTO (1998) stated that cultural attractions could be seen as architectural

traditions, religious events, folklore art, folk customs, traditional dance and music,

and handicrafts. Epler Wood (1991) sees cultural attractions as a diversity of

cultures in a given region which include distinctive folk customs, traditional arts,

folklore arts, handicrafts, architecture and gastronomy. He also stated that

32

handicrafts serves as attractions in several types of tourism; such as in cultural

tourism, rural tourism and eco-tourism.

2.2.3 Tourism Development

Development as a concept has taken on many meaning. It has a range of

defining characteristics from narrowly delineated economic ones through broader

social values to mere general attributes such as self-reliance Pearce (1989:10).

Development literature has rarely discussed tourism despite its significance

and role in development strategies in many developing countries since the last

three decades. Much of the debates on development have often been centered on

the transition between agriculture and industrial societies. Direct links between

tourism and theories of economic development have only been discussed in some

tourism papers and book such as Pearce (1989:106). As aptly pointed by Reime

and Hawkins (1979:68):

a successful tourism development is one in which the

attraction serves as a facility for both residents and

visitors. The long-lives, carefully conceived

development does not free the whims and aspirations of

a multitude of strangers on a region it used the

indigenous qualities of the region, whether social or

natural to satisfy the expressed need of selective

clientele (Reime and Hawking, 1979:68).

Therefore, these factors (the consumer, the producer and the society) must

be taken into account for a successful tourism development. Okoli (2001:53)

33

describes that tourism development is concerned with the provision of tourism

infrastructure and superstructure. Under the provision of infrastructure he says

that, the infrastructure has to precede other development and has to be adequate to

serve the need of both residents and visitors. It is commonly provided by the

public sector. As soon as the site for a tourism facility is chosen, infrastructure has

to be provided. Suitable access roads are constructed, water supply from the mains

or bore hole is sunk, electricity is supplied either from the national grid or from

generating plant, and proper drainage channels are constructed and landscaping

done.

While under the provision of superstructure he noted that this applies to

physical facilities such as hotels, motels, restaurant, airport, harbour, railway

coaches and station aircrafts, automobiles etc. Such physical facilities should not

only be adequate but also they should be well equipped and maintained to meet the

required level of operation and acceptance.

Jansen-Verbeke, (1997) sees tourism development as a process by which

the tourism product grows from infancy to maturity i.e. a potential tourism

resources is harnessed to tourism product. Curry and Weiss (1993:11-16) defined

tourism development as a project undertaken to provide a tourism facility, to him a

project in this aspect involves the commitment of resources now to obtain extra

resources in the future.

2.3 Theoretical Orientation

34

Functionalism as argued by Okeibunor and Anugwom (2003) is the

contribution that an institution, item or any partial activity makes to the

maintenance of the whole system. The theory sees society as a system of

interrelated and interdependent parts, which function for the maintenance of the

whole. Every tourism potentials, product and services in the sense of

functionalism theory are interdependent of each other for effective and efficient

production. Thus, all aspect of tourism depends on each other such that their

application in tourism promotion functions collectively.

The theoretical orientation of this research work will be drawn from

functionalism in spite of the fact that other theories (modernization, and

environmental) were used. Critically, based on modernization theory, for tourism

to successfully thrive in a developing country, it needs the assistance of the

developed countries. In other words for Anambra State tourist potentials to bloom

it needs the assistance of other countries or States whose tourist potential is

already developed. Likewise environmental theory was adjudged useful because

tourism and environment are interdependent or interrelated. Tourist attractions are

environment based – the natural climate, beaches, wildlife, etc. Thus, without a

proper consideration of the management strength of the environmental goods, a

tourism destination is most likely to lose its power of attraction. Hence, in other to

build a sustainable tourism industry in Anambra State, its environment both the

physical and cultural must be studied. So that through the activities of tourists, the

fabric of State will not be lost.

35

However, the central orientation of functionalism expressed in the practice

of interpreting data by establishing their consequences for larger structures in

which they are implicated has been found in virtually all sciences of man –

Biology and Physiology, Economics and Law, Anthropology and Sociology

(Merton, 1959:46).

Finally, these theories serve as an insight to the researcher and even the

State on why these attractions should be harnessed, conserved and promoted for

sustainable tourism development.

CHAPTER THREE

BACKGROUND INFORMATION

3.1 Geographical Location of Anambra State

Anambra is a State in Southeastern Nigeria. Its state theme is “Light of the

Nation”. It is located within the semi-tropical rain forest belt and shares

boundaries with Delta and Edo states to the west, Imo and Rivers states to the

south, Enugu state to the east and Kogi state to the north. The origin of the name is

derived from the “Omambala River”, which is easily called Anambra River

depending on which dialect used in pronouncing it. Omambala River is on the

northern part of Anambra state and stretches to the famous River Niger. Anambra

has a landmass of 4, 844km2 and is ranked 35 out of the 36 states of the federation

(Anambra State Diary, 1994).

The climate is comparatively equable. The mean temperature of the hottest

period (February to April) is about 870F. Rain is seasonal with most of it falling

36

between April and October annually and ranges between 152cm and 203cm

(Anambra State Diary, 1994).

The indigenous ethnic group in Anambra state is the Igbo (90% of

population) (www.igbofocus.co.uk). The state has one of the highest population

densities in Nigeria. The stretch of more than 60km between Oba and Uli contains

a cluster of numerous thickly populated villages and small towns giving the area

an estimated density of 1500 – 2000 persons living within every square kilometer

of the area (Anambra State Government Pamphlet, 2008). In 2006, the population

was estimated to 4,182,032; while the density remains 863/km2 in 2006 (Anambra

State Government Pamphlet, 2008).

Although most of the population is overwhelmingly rural, over the last two

decades the rural/urban exodus has caused a shift in that balance. The shift of

human migration has posed problems regarding the state’s resources,

infrastructure, environmental sanitation, erosion control and social services. This

increase in demand is especially evident in its huge commercial city of Onitsha.

However, pipe-borne water, electricity and housing for the many residents of

Onitsha are a challenge for many.

3.1.1 Climates and Vegetation

Anambra State lies within the semi-tropical rainforest belt of the South. Its

physical features and vegetation are changing gradually from tropical rainforest

belt to open woodland and savannah land. A number of factors combined to

37

degrade the original forest vegetation to derived savannah in which fire tender

forest trees have been progressively replaced by fire tolerant savannah species.

These factors include high rural population densities, shifting cultivation and

annual bush burning. In some areas, only isolated stands of a few forest emergent

trees remain as evidence of the original forest. The vegetation in Anambra State

varies rapidly over short distance, in the forms of low forest dense woodlands and

thickets, alternating with open tree and grass savannah. Anambra State is

characterized by the presence of oil palm trees (Elaeis guineensis), bread fruit tree

(Treculia africana), Pears (Dacryodesedulis), mangoes (Mangifera indica) among

others.

Anambra State has the rainy and the dry season. The rainy season is

influenced by the southwest trade wind blowing in from Atlantic Ocean, which

shifts the Inter Tropical Convergence Zone (I.T.C.Z) further North. This season

begins in March and last till October/November with mean annual rainfall that

decreases inland from about 150cm, while the dry season occurs between

November/December to February. This season is characterized by the dry

harmattan from North easterly wind blowing across the desert down South

bringing with it dust sands and excessive dryness and its mean annual temperature

is about 87°f with high relative humidity of about 80% (Okonkwo, 2004).

Plains under 200meters above sea level dominate the Anambra State land

surface. The characteristic trend of the topography is that of a gradual slow ascent

from the Niger delta in the Southwest to the Eastern high lands. The land surface

38

could be classified into three broad relief units, namely, plains, and low lands

(including river valleys), cuesta landscapes and highlands.

Hydrologically, sediments of the deltaic plain, sands and basal cretaceous

sand stone under lay the State. For most parts, it is highly dominated by the

occurrence of the highly porous false-bedded sandstone known as the Ajali

formations, which out-crop over a vast area. Some parts of Anambra State are

made up of alluvium and coast alluvium including gravels, sand, silt, and clay

materials (Onochie, 1987).

39

Figure 1: Map of Anambra State Showing the Study Areas

Source: Okonkwo E. (2004)

40

Figure 2: Map of Anaocha Local Government Area

Source: Okoye, A. C. (2002)

41

Figure 3: Map of Aguata Local Government Area

Source: Okonkwo E. (2004)

42

Figure 4: Map of Nnewi South Local Government Area

43

Plate 1: Vegetation of Anambra State

3.2 Historical Background

Anambra possesses a history that stretches back to the 9th

century AD, as

revealed by archaeological excavations at Igbo-Ukwu and Ezira; these findings

revealed a great number of details on the ancient kingdom of Nri, which held sway

in the area of Anambra from C.948AD to 1911 ((Anambra State Government

Pamphlet, 2008).

During the Nigeria/Biafran war, a relief airstrip was constructed by Biafran

engineers in the town of Uli (code named “Annabelle”). Extremely dangerous

relief flights took off from Sao Tome and other sites loaded with tons of food and

medicine for the distressed Biafran population. Uli airstrip was the site were brave

American pilots like Alex Nicoll and Scores of others flying often at tree-level at

the cover of darkness made the supreme sacrifice in the service of humanity

(www.ajcarchives.net).

44

Old Anambra state was created in 1976 from part of east central state, and

its capital was Enugu. A further state creation exercise by the then regime of

general Ibrahim Babangida on 27th

August 1991 divided Anambra into two states,

Anambra and Enugu. The capital of Anambra state is Awka. The main towns of

Anambra state are Awka, Onitsha, Nnewi, Obosi, Ihiala, Aguata, Uli, Abagana,

Alor, Atani, Nkpor, Umuoji, Umunachi, Umudioka, Unubi, Umunya, Umuleri,

Aguleri, Oba, Ojoto, Eziowele, Igboukwu, Ichi, Ichida, Oraifite, Ozubulu, Otu-

ocha, Nnobi, Adazi Nnukwu, Adazi-Enu, Adazi-Ani, Nanka, Nibo, among others.

The state is rich in natural gas, crude oil, bauxite, ceramics and almost 100

percent arable soil. However, most of its natural resources remain largely

untapped. On the other hand, the state is blessed with varieties of cultural

resources ranging from material to non-material cultural resources. It is pertinent

to note that some of these cultural resources are harnessed for tourism

development in the state.

3.3 Socio-Economic/Cultural Activities

A) Agriculture

Anambra state has a total of about 4, 844 square kilometers of landmass.

Roughly, 70% of the land is rich for agricultural production in which virtually

every tropical crop can thrive. Because of this enormous potential in terms of land

suitability, about 75% of the populations are engaged in profitable agriculture,

engaging themselves in the production of food crops, tree crops, livestock and

fisheries (Ezeani, 2007).

45

The various administrations realized the immerse importance of agriculture

as the major source of employment in the state, particularly in the rural areas

where the economy is still at the subsistence level. The state is a repository of

agricultural potential because of its land texture and congenial climate.

The predominantly agricultural areas are Anambra west and east, Aguata,

Awka north, Ayamelum, Oyi, Ogbaru, Orumba north, and south local government

areas; while the various sub-sectors of agriculture like crops, livestock, fisheries,

and forestry are areas of agricultural potentials. Cognizance of the invaluable

contribution of agriculture towards national economy, the state government and

World Bank offers assistance and guidance to prospective investors in agriculture

through various forms of programmes/projects. These agricultural incentives

include: Agricultural Support Services; Agricultural Extension Services;

Agricultural Financing, Credit and Insurance Scheme, and Agricultural

Mechanization.

Apart from agriculture, the people are very industrious and most of the

industrial base of the state is private sector driven, spanning from agro-allied,

automobile and manufacturing situated mostly in the Nnewi industrial belt.

Onitsha market is reputed to be the biggest in West Africa.

B) Culture

The main cultural features of Anambra state are the family, their belief

system and festival celebrations. There is also the extended family group or

46

Umunna which is made up of a number of individual households, which claim

descent from a common father. This common father usually was a son of the

founding father of the village. Members of the same Umunna or extended family

are not allowed to inter-marry. Sex relation is also a taboo.

In Anambra state as a whole, the man is generally and undisputedly

accepted as the head of the family. The members of his family answer his name

and he has the responsibility of providing for his family. For the Anambra woman,

she plays an indispensable and important role, both in her family and community.

Her role includes biological, social and political functions.

Anambra people are highly religious. Despite the advent of Christianity,

traditional religion is still practiced by some. The people believe in one Supreme

God known by various names such as Chineke (the creator), Chukwu (the big

god), Chukwu Abiama etc. There are also minor gods and spirits. Closely tied up

with their belief system are festival observances. Festivals in Anambra state are

occasions set apart by communities or groups or individuals for the

commemoration of one important event or the other in the life of the community

or individuals. Thus, a journey across Anambra state yields very rich and

rewarding insight into Igbo life.

There are many attractions like traditional festivals, historical sites, shrines,

ancestral/ceremonial houses and craft shops. There are others such as sacred

squares, streams, lakes, hills, caves and museums. However, the most important

and popular cultural attractions in the state are the traditional festivals.

47

Festivals are held all the year round with variations in periodicity and are

usually celebrated with pomp, pageantry, music and dance some of the most

significant festivals are mmanwu or masquerade and new yam festivals.

C) Tourism

Tourism potentials for development abound in Anambra state. Agulu Lake

in Agulu, Amamputu Lake in Uli, the Ogbunike cave in Ogbunike, the Ogba cave

in Ajalla and the Rojenny Tourist Center in Oba etc. are among the tourist

potentials of the state.

Potentially, rich investment harvest also abounds in the Art Gallery of

Nimo in Njikoka local government area; the Anambra shrine and the Nibo Awka

in Awka south local government area. There is the Obu Ofor Nri at Igwe Osita

Agwuna’s palace – Enugu Ukwu. The Odinani museum in Nri in Anaocha local

government area was jointly established by the community and the department of

African Studies, University of Ibadan; while the Igbo-Ukwu Museum was

established by the Anambra state government.

The museums serve as repository of archaeological findings and which date

back to the history of the towns. There are other cultural landmarks among the

towns in Orumba North and South local government areas.

3.4 Socio-Political Organization of Anambra State

The executive authority of the state is vested in a civilian governor elected

by the people of the state in a general election. There is a State Executive Council

48

that comprises the state governor (as Chairman), the deputy governor, eleven

commissioners, four special advisers and the secretary to the state government.

There are also usually in attendance, the Head of Service and some Special

Assistants.

There are fifteen Ministries in Anambra state; these are: Ministries of

Agriculture; Economic Planning; Environment; Mineral Resources; Science and

Technology; Justice; women Affairs; Youths and Sports; Commerce and Industry;

Education; Finance and Budget; Information and Culture; Public Utilities, Water

Resources and Community Development; Works and Housing.

Among the four major offices in the government house are the offices of

the Commissioner for Special Duties and Transport, Office of the Secretary of the

State Government, Office of the Chief of Staff and Office of the Head of Service.

The governor’s office is the coordinating center for government ministries,

departments and parastatals.

The local governments are the third tier of government in Nigeria. There

are twenty-one local government councils in the state, each headed by an elected

chairman. These are: Aguata, Anambra East, Anambra West, Anaocha, Awka

North, Awka South, Ayamelum, Dunukofia, Ekwusigo, Idemili North, Idemili

South, Ihiala, Njikoka, Nnewi North, Nnewi South, Ogbaru, Onitsha North,

Onitsha South, Orumba North, Orumba South, and Oyi.

The pre-colonial Anambra State like other Igbo societies has a unique was

of running their own system of government. The smallest unit of traditional socio-

49

political organization among Anambra people was the Umunna. Members of

Umunna consisted of individual households, which descended from one father.

The head of each Umunna was called Okpara, the eldest surviving male. Next to

Umunna is the Nkpuru, which is made up of various Umunna.

At the lineage level, functions are rested in the hands of the Ichie (often the

eldest adult mate in the lineage). He held the lineage Ofo. The Onye-ichie by

virtue of his age and office became both spiritual and political head of their

respective villages. The Onye-ichie is in charge of all the family shrines, and is

saluted Ichie as part of his spiritual and ritual authority.

Finally, another prominent organ of authority is Umuada. They are titled

women born in Anambra State. The council of Umuada is a very useful and strong

institution for social control. They made laws that controlled women. For example,

the council makes and enforces laws that a widow must not be outside her

compound, must not take her bath and must not change her cloth until after the

period of her mourning. According to our informants, any one repudiating the

authority of the council of Umuada would be punished by the priest and titled men

to whom Umuada would take the case.

50

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Data Presentation: A Survey of Tourist Attractions in Anambra State

Tourism today is seen as discretionary socio-cultural and economic activity,

which requires the movement of people from their places of abode to places of

interest. Nigeria is gradually but steadily moving into the main stream of the

worldwide race to develop tourism. For this reason, the various state governments

are beginning to integrate tourism into their development plans to be used as

strategy for improved economy to beautify the environment and to raise the social

life of the people.

The three selected study areas in Anambra state are not left out of this

consciousness. These study areas are endowed with many tourist attractions yet

untapped and as days go by, there is the demand on interested individuals and

government to come and harness them and put them into better use. These tourist

products are dotted all over the places. A vivid description of the various places of

interest and the mode of life of the people give a visitor an insight into what to

expect in such sites. The tourism attractions of these three study areas could be

classified to fall under these categories: natural and cultural attractions.

4.1.1 Delimitation of Tourism Attractions

Tourism attractions are divided into two namely natural and cultural

attractions. Natural attractions include the material gift of nature like mountains,

51

streams, minerals, soils, groves, animals and plants. Cultural attractions refer to

those rich non-material and material attributes acquired within the society and

transmitted through generations; among them are the diverse beliefs, festivals,

architectures, shrines, dances, drama, iron working, wood and stone carving etc.,

characteristics of a given society. Some of these resources may remain in actual

use as do some historic and ethnographic materials, or they may consist only of

partial remains and the traces of past use, as with archaeological site (Lipe, 1984).

Anambra state is blessed with a wide range of potential tourist attractions.

Her diverse rich ecological feature and dynamic cultural heritage have special

appeals to various classes of tourists. These tourist resources fall under two main

categories: natural features and cultural features.

4.1.1.1 Natural Attractions in Anaocha Local Government Area

1) Agulu Lake in Anaocha Local Government Area

Lake according to Oxford Advanced Learners’ Dictionary of current

English is a large area of water that is surrounded by land. Agulu as one of the

towns that made up Anaocha area of Anambra State covers an area of

approximately 60 square kilometers. Agulu is located within Latitude 601’2 North

and Longitude 70 4’20 East. Agulu is bounded in the East by Awgbu and Nanka, in

the West by Obeledu and Adazi-Nnukwu and in the South by Aguluzigbo.

Agulu Lake is located in the western part of Agulu in Umuawelle village

and it is popularly called Eze Oyetora, Ezu Agulu or Ezu Umuowelle. It is a

natural lake that covers about 7 square kilometers. Agulu Lake lies between Agulu

52

and Nri communities. It is surrounded by mainly bamboo tree (Oxytamathera

abyssinicia) and other flora species. It also has a level of virgin land mass of about

44 square kilometers, which is good for the establishment of recreational facilities

like resort hotel, shopping complex, picnics section, excursion and golf course.

The Lake has a depth of about 8.11 meters, which enable boating and fishing

activities. Agulu Lake is cold in the afternoon, with the water temperature of about

120 and slightly warm in the morning and evening with water temperature of

between 310

C and 320C respectively. The following fauna can be found in the

area: Python (Python sanae), Guniea Fowl (Numidian melegaris), Turtle and Nile

crocodile (Crocodilus nilotus).

There is a rest house close to the lake owned by Mr. Rapheal Obi. It is a

two storey building dedicated to the gods of the lake with impressive design. The

house is a conglomeration of all religious sets, which offers free bed

accommodation to visitors that come there to pray in the chapel. There are many

other lakes in Agulu, which includes Ezumgbii Lake, and Ezuomelagh or Idemili

Omelagha.

53

Plate 2: A Side View of Agulu Lake

2) Agulu/Nanka Erosion Site

According to Onyema (2005) the Agulu/Nanka erosion site is a gully of

about two hundred (200) meters deep and an extensive site covering several square

kilometers. The site has attracted and has continued to attract tourists from outside

the country. The scene is unique for relaxation and viewing. There are many other

erosion site in Agulu, these includes the Ududonka and Haaba erosion site found

within the shrine of Haaba deity, Okpu-ifite erosion gulley etc.

Plate 3: Haaba Erosion Site in Agulu

54

Plate 4: Okpu Erosion Site in Agulu.

3) Erosion sites in Aguata Local Government Area

Aguata local government is characterized by the gully type of erosion

scattered at different towns and communities in Aguata local government. Apart

from rain water which is a common factor of erosion in the rain forest zone, the

causes of erosion in Aguata local government area can generally be attributed to:

(i) the topography of the area (ii) the soil type the Aguata sand type (iii) the actor

and nature of the flood (iv) land use or human activities etc. The towns and

communities affected by erosion menace in Aguata local government are as

follow:

A) Ekwulobia Erosion Site: This community is besieged by more than six

active and advanced gullies. One of the prominent sites is along Ekwulobia – Oko

road. Much of the flood water that rushes into this site emanates from upland areas

of Ikenga, Umuona, Isuofia, Nanka, Ezinifite towns etc. By the time the flood

water has reached Ekwulobia, they gained incredible momentum and this becomes

55

ferocious gully; lives and properties are lost regularly. The state government has

spent a lot of money in their efforts to combat the problem.

Plate 5: Ekwulobia-Oko Erosion Site

B) Igboukwu Erosion Site: The prominent erosion site in this town is located

at St. Patrick’s road linking Nnewi highway and Igboukwu – Ezinifite – Uga –

Umuchu road. This erosion site is a result of flood water from different towns in

Aguata.

Plate 6: Igboukwu Erosion Site

56

C) Umuchu Erosion Site: Umuchu has about seven gully erosion sites. One

of the most prominent site is along Nkwo Umuchu market square to Umunze

town. Much of the flood water that rushed into this site emanate from upland areas

of Akpo, Uga, Aguluezechukwu etc.

Plate 7: Nkwo Umuchu Erosion Site

D) Aguluezechukwu Erosion Site: This town has more than five gullies. The

prominent one is located within Girls’ Secondary School and Aguata High School

all in Aguluezechukwu.

Plate 8: Aguluezechukwu Erosion Site

57

E) Uga Erosion Sites: The prominent erosion sites in the town are located at

the access road to Obizi Uga water scheme in Uga town.

4) Otuto Nwaka – Anyaano Dry Valley in Aguata Local Government Area

This valley is the most unique landscapes in Aguata local Government. It is

situated in Igboukwu area. This dry valley is believed to have been wet during the

Pleistocene era but changes in weather. The Nwaka (dwarfs) from Oraeri, dumped

there along with their curious belongings when they die gave the site the name

Otutu Nwaka (where the dwarfs are laid to rest).

This valley is a large piece of land and up till now it has not been fully

occupied by the people because of the legend associated with it. It is believed that

anybody that lived or lives there dies a mysterious and childless death. This was

proved by the story that a man by name Umechukwu tried to live there, but he

died off mysteriously and childless also. There are other natural attractions in

Aguata, which includes Nwangwo spring water, Oturu River, Nwaokwara and

Aghumaa Lake.

4.1.1.2 Natural Attractions in Nnewi South Local Government Area

Prominent natural attractions in Nnewi south local government area are

sacred groves and streams.

A) Sacred Groves: Sacred groves serve purposes that transcend the spiritual, to

the educational and social and which play a role in the conservation of genetic

heritage. They usually harbour a wide variety of fauna and flora maintained by

58

strong traditional authorities and reinforced by a number of social sanctions that

limit their excessive extraction. In many instances, many groves assume

sacredness because of the attendant shrines. According to Njikerken (1997) a

single tree within a grove often forms the focal point of ceremonies but the entire

grove itself is considered sacred. It is instructive that a grove may or may not be

worshipped (Okpoko, 2001).

In the past, some groves in Nnewi used to be set aside for burying good and

bad people. Those who suffered from strange ailments, people who died of evil

deeds, sorcerers and twins were buried in the bad bush (Ajo-ofia). Amongst the

groves in Nnewi South are Ogwugwu, Okwu-Eze, Udo-Ukpor, Igwe Amadim,

Amadioha sacred groves etc. These groves shall be examined below.

A) Ogwugwu Sacred Grove: The grove is located very close to Ogwugwu shrine

and owned by Ogwugwu deity (one of the most powerful deity in Ukpor town

known for providing security and protection for the people of Ukpor). Various

spiritual and ritual activities go on in and around this grove especially during

festivals. Ethnographic sources revealed that in the olden days when somebody’s

death is suspected to have been caused by the gods, such dead bodies are being

carried and deposited into the forest. The people under this category are people

who must have committed an abominable act against the land and the shrine. Such

crimes are highly rated and are regarded as unforgivable by the gods. This may

also be the people who committed sacrilege against the gods, such as stealing

property of the gods; thus, at the point of their death, they are thrown into the

59

forest because they are regarded as evil. Also, the properties owned by such

people are equally carried to the shrine because, it is believed that when somebody

commits sacrilege and receives the penalty (which is death), that both the corpse

and his properties becomes the property of the deity responsible for his/her death

including lands, houses, and other properties of the deceased. There are some

other crimes against the tradition that one could commit, though not as grievous or

significant as stealing from the gods, which may result in the death of the

offender; not because the only penalty for such offence is death, but, because

people have stubbornly refused to appease or make some sacrifices to the gods for

atonement of their sins. The death of such persons is usually mysterious and when

divination is made concerning such death, it is usually found out that he has

committed an abominable act against the gods.

Plate 9: Ogwugwu Sacred Grove, Ukpor

60

B) Mmiri Agu stream: Mmiri Agu stream is located at Umudara in Ukpor

community. This stream is surrounded by different types of fruits like cashew

(Anacardium occidentale), Paw-paw (Carica papaya), guava (Psidium guajara)

etc. These fruits usually attract a lot of people to the stream, which causes constant

fetching of water from stream. This stream contains fishes, water snake, tortoise

etc, which when taken out from the water can cause disaster in the village. The

people believe that whenever the goddess is not happy with them, strange things

happen in the village such as constant deaths or strange disease afflicting the

people, and in order to avert these disasters, sacrifices are usually offered to

appease the goddess of the stream. Also, if anyone kills any animal from the

stream either by commission or omission must go to another stream and bring the

same animal and replace it by throwing it into the stream.

Plate 10: Mmiri Agu Stream in Umudara, Ukpor

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4.1.1.3 Cultural Attractions in Anaocha Local Government Area

A) Odinani Museum in Nri: Odinani museum was established on 18th

March

1972 by a great anthropologist and ethnographer Professor M.A Onwuejeogwu of

University of Ibadan. Odinani museum is a joint project undertaken by the

Institute of African Studies, University of Ibadan and Nri town represented by Nri

Progress Union (N.P.U) under the leadership of late Chief M.O Mbolu. Odinani

museum is located at Agbadama village and it is a big story building that was built

in the center of Nri town. The museum contains cultural materials that represent

the past activities of man in Nri.

Plate 11: A Statue of a Typical Nri Man in Nri Museum

62

Plate 12: Eze Nri Royal Crown with Eight Feathers

B) Mma-Nka Arts and Cultural Festival in Neni: Mma-nka Arts and Cultural

Festival are done by the people of Umudioka village in Neni town. The name

Umudioka means children of an artist or artistic children. Umudioka is so artistic

that the village is now synonymous with the name of chief tool with which the

Dioka perform his art.

During the Mma-nka festival, masquerades are in attendance performing

acrobatic display, magical powers and entertainment to its audience. Furthermore,

a popular traditional dancers/music known locally as Egwu ichi usually entertain

people during the festival. Umudioka village can be described as the reservoir of

entertainments in Neni town during the Mma-nka festival.

63

C) Cultural Dances in Aguata Local Government Area

Dance is one of the best sources of entertainment in Aguata Local

Governmnet and also one of the best sources of physical exercise. There were so

many types of dances, which came and went with different generations from time

immemorial. It was the type of dance that was popular during people’s life time

that they danced. These cultural dances attract people from afar to Aguata Local

Government. Some of the cultural dances in Aguata are Ikoro dance, Atilogwu

dance, Odenigwe dance, Ugobueze dance, Egedege dance, Ekpe dance etc. These

shall be examined briefly.

i) Ikoro Dance: This is used for chieftaincy coronation and also for those who

have performed spectacular feast dance in the olden days.

ii) Atilogwu Dance: This dance involves a lot of acrobatic display and it is a

dance by young men and women.

iii) Odenigwe Dance: This dance was organized by women of 40 - 50 years. It is

one of the most celebrated dances in Aguata and is used during the burial of

elderly people.

iv) Ugobueze Dance: This is used when a rich man want to open his new house or

when a chieftaincy title is been taking.

v) Egedege Dance: This dance is been performed by women of almost a particular

age bracket of 25- 45 years. It is danced during cultural festivals such as “Zuzugbo

obodo” festival etc.

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vi) Ekpe Dance: This is a war dance, danced by warriors when they are ready to

attack their opponent. More often, warriors sing and dance ekpe on return from a

victorious war.

vii) New Yam Festival in Aguata Local Government Area: Yam festivals are

thanksgiving festivals otherwise known by different names among various

communities that make up Aguata local government area. The ceremony is

variously known as emume-ifejioku, iwa-ji, emume-iriji, ahajioku etc

(Ukachukwu, 2007). This all-important festival is celebrated to usher in the new

yam and any Aguata man worth his salt can never eat new yam before the

celebration of the new yam festival. It should be noted that yam festival is

generally celebrated not only in Aguata local government area, Anambra state, but

also in many parts of Igboland.

Yam festival is held in honour of the deity associated with yam. It is a

period of thanksgiving to the god of yam/harvest for bountiful yam harvest. It is

an important activity that takes place around August and September each year

according to traditional calendar.

The festival starts at individual homes and later to a central place and it is

done on Oye market day. During the New Yam festival different types of dances

are in attendance, masquerade display, and also a period when young boys were

initiated into the masquerade cult. Presently, yam festival in Aguata has been

turned into a tourist attraction by Anambra State government and so it is now a

State celebration (Emejulu, 2003).

65

Plate 13: Atilogwu Dance in Aguata

Plate 14: Odenigwe Dance in Aguata

66

Plate 15: Egedege Dance

Plate 16: Roasting of New Yams

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Plate 17: Cutting and Declaration of New Yams as Suitable for Eating

Plate 18: Titled Men Performing During Yam Festival

(D) Abandoned Settlements in Nnewi South Local Government Area

In Nnewi South Local Government Area due to advent of civilization and

modernization in Nnewi south, many mud houses with thatched roofs are

progressively being abandoned. Some of them (mud house) are either abandoned

or demolished so as to give way for modern structures.

68

Few of these mud houses were seen in Ukpor and interior part of Azia.

Since the houses are built from unfired courses of puddle mud, the estimate time

could last in 20 years maximum without a major repair but they could last over 20

years maximum without a major repair but they could last over 70 years with

constant attention. However, McIntosh (1974) has provided much evidence from

the process of determination of mud walls in contemporary West African village

(Hani in Western Ghana) which has provided a value in interpreting similar

occurrences in Nnewi south.

As these abandoned houses lack adequate care and maintenance and as a

result most of them disintegrate, crack, and dilapidate thereby causing rapid

accumulation of mound which gives rise to potential sites.

However, accumulation of mud forming mounds occurs each time the

house is reconstructed from collapsing nature. In Nnewi south mud houses are

mainly renovated during the rainy seasons and moulds result from the liberated

unbaked mud wall which has broken into smaller pallets and are spread above the

present living floor of the time of demolition. Thus, the living floors continues to

increase in layer after layer as these process alternate successively over years or

centuries.

When any layer of living floor is being used, the processes by which

potential materials as post deposited into grounds as well as post disposition

process by which they are disturbed will begin to operate. Some of the processes

include dropping, discard, tampered upon by human feet or domesticated animal

69

hoofs. Potential materials that could be found in abandoned habitation sites may

include potsherds, beads, cowries and bones of animals or birds, iron implements

which may also include discarded kitchen utensils like spoon, plates, hoes and

knives (Olives and Paul, 1978). All these can be collected and kept in a museum

for proper harnessing, conservation and documentation.

Plate 19: Abandoned Settlement in Umuhu Village, Ukpor

Plate 20: Abandoned Settlement in Umunuko Village, Ukpor

70

E) Festivals in Nnewi South Local Government Area

In Nnewi south, there are many festivals, some of which are observable by

a few villages only, whilst others are by the entire Nnewi south people. All deities

of great importance have important festivals which people observe in their names,

whilst others have a times mere offerings and sacrifices. It is not all public deities

that have festivals observed in their honour by all Nnewi south people. It is also

essential to note that not all domestic deities have festivals not observed in their

honour by the entire people. Ndi-ichie, for example is a home deity but has a

festival observable to it by all, whereas a public deity like Uzukpe has festival

observable to it by only a section of the people. Some festivals are shared amongst

many deities, whilst others are a monopoly of others. Ogwugwu festival for

example, is observed primarily to Ogwugwu deity but other deities have some

share in it. But a festival like Okuka meaning superiority is a monopoly of a single

deity and that is Udo-Ukpor. Among the festivals in Nnewi souths are:

i) Ikwu Aru Festival: Ikwu Aru festival is done in honour of Ogwugwu deity the

most important deity in Nnewi south. The festival is observable by all married

men and women although not at the same time. Men observe it every eight years,

which is every nine native years, whilst the women observe it every two years,

which is three native years.

Preparations for Ikwu Aru festival start when it is about six months ahead.

Sacrifices are offered to various Ogwugwu shrines in Nnewi south. As the festival

draws nearer, several meetings are held at the premises of Ogwugwu square.

71

During the meeting, four sorcerers each from one of the four quarters of Nnewi

inform the people about the meeting and they will be informed what Ogwugwu

wants them to do for her. These sorcerers are paid about two shillings (twenty

kobo) which is contributed by the four Chiefs of the four quarters of Nnewi south.

Usually, Ikwu Aru festival falls in January or February but whenever elders fail to

get things in order on time, it fall in March or April.

ii) Okuka Festival: Okuka which means superiority is a festival observed in the

honour of Udo-Ukpor shrine to demonstrate his occupation of a status unattainable

by any others. The adour with which the festival is observed is great in all Nnewi

south. It is greater in Azia but is greatest in Ukpor where Udo-ukpor lives. The

festival holds once in September of every year. History has it that in 1955, it was

celebrated twice, because Udo-ukpor complained that during the first observance,

women did not put on decent dresses and men neither masqueraded no danced as

they ought to have done. As a result, all the Ukpor indigenes fixed a day and

repeated the celebration in the way the deity wanted it.

On the day of the festival at Udo-Ukpor square, chief priests of Udo-ukpor

go early to deposit chalk at his shrine and offer Kola nut (Cola acuminata) to it. At

about three o’ clock when actual celebrations begin, women appear in their best

dresses, and do the Itu ukwe whilst girls do the Iru ubene and Igbu uga dances

men on their part do different dances including masquerading. Different kinds of

food are being prepared during the festival.

72

Plate 21: Okuka Festival Arena in Ukpor, Nnewi South L.G.A

4.2 Data Analysis

One point that may be made with some certainty is that a wider and more

in-depth study of the cultural and natural attractions and other attractions could

provide a richer insight into culture and indeed history of the people. One

condition is necessary for such an accomplishment which is the interaction with

the people.

Cultural attractions in our study areas provide an opportunity for the feast

makers to renew their social and spiritual solidarity among their living and

departed relatives through exchange of gift and commensality. For example, the

living in remembrance of their obligation to the supernatural beings are motivated

to work harder to earn what to offer in sacrifice to the super-human agents and

thus, share with their human agents. More so, because of the emphasis put on

probity and patience deviant behaviour is discouraged in those who can not meet

73

any of their obligations in particular edition of the festival and may wait to be

assured that other opportunities exist in the future.

It is not only that commensality is enjoined in aspects of culture, it also

encourages sharing among people regardless of their economic status, it also

encourages discipline in prescribing what parts of the sacrificed animals are to be

brought out for enjoyment of the group, such groups have other social obligations

binding them for instance, corporate or communal ownership, funeral solidarity,

clarification with one another before a common threat, and so on.

Anthropologists, inclined to the social evolutionary school are likely to see

the exchange of gifts that occurs in cultural festival in our three study areas, in

contradistinction to commensality perse as a survival of a pre-capitalist moneyless.

Economy when barter or related reciprocal systems were the only options, under

these the essence of a social practice or institution is in its contribution to social

continuity. In other words “Gift exchange” practiced in cultural festivals in our

study areas ought properly to be seen for its synchronic relevance. It strengthens

ties among kith and kin and in some cases helps those who otherwise could not

have afforded to join their fellows in merry making. For everyone, such an

expression of solidarity renews one’s interest in the social network and strengthens

hope in life itself.

The natural attractions found in our three study areas equally demonstrated

opportunities for providing a multiplier effects in areas of job creation, revenue

generation, socio-cultural integration, poverty alleviation etc. All these could be

74

achieved on the recommendation that some of our natural attractions like the

Agulu lake, Oturu river, Nwaokwara stream etc can be harnessed by providing

tourism infrastructure and superstructure for tourism development.

4.2.1 Statistical Analysis of Tourist Arrivals at the Various Attractions in

Anambra State

4.2.1.1 Natural Tourist Attraction

Table 1: Statistics of Tourists Arrivals at Natural Attractions in the Study

Areas from January – December, 2008

Months Agulu

Lake

Agulu/Nanka

Erosion Site

Otuto

Nwaka

Dry

Valley

Aguata

Erosion

Sites

Ogwugwu

Sacred

Grove

Mmiri

Agu

Stream

January 60 20 6 10 30 15

February 43 7 3 0 49 4

March 59 12 5 30 10 3

April 31 19 11 50 15 8

May 29 0 4 20 20 4

June 7 5 0 0 11 0

July 3 2 0 0 18 0

August 0 0 0 0 42 0

September 5 1 8 0 6 0

October 20 4 4 20 50 7

November 80 4 7 0 63 60

December 100 69 45 200 100 230

Total 437 143 93 330 414 331

Grand total = 437 + 143 + 93 + 330 + 414 + 331 = 1748.

Source: Anambra State Tourism Committee (2009).

75

Table 2: Statistics of Tourist Arrivals at Natural Attractions from January –

December, 2009.

Months Agulu

Lake

Agulu/

Nanka

Erosion

Site

Otuto

Nwaka

Dry

Valley

Aguata

Erosion

Site

Ogwugwu

Sacred

Grove

Mmiri

Agu

Stream

January 65 3 18 8 17 20

February 55 0 7 7 6 11

March 60 2 50 40 31 0

April 20 6 100 60 10 6

May 8 0 0 0 0 0

June 0 0 0 0 1 0

July 0 0 0 0 0 0

August 4 0 3 3 2 6

September 0 0 0 0 0 0

October 70 8 0 0 0 12

November 79 10 14 24 6 3

December 100 44 80 54 13 60

Total 461 73 272 196 86 118

Grand total = 461 + 73 + 272 + 196 + 86 + 118 = 1206.

Source: Anambra State Tourism Committee (2010).

Figure 5: A Pie Chart of Tourist Arrivals at the Natural Attractions

in the Study Areas from January – December, 2008

Agulu Lake 437

Agulu/Nanka Erosion Site 143

Otuto Nwaka Dry Valley 93 Aguata Erosion Sites

330

Ogwugwu Sacred Grove 414

Mmiri Agu Stream 331

76

In table one available statistics of tourist received in identified natural

tourism potentials of Anambra state from January to December in 2008 shows that

Agulu lake received 437 tourists, Agulu/ Nanka erosion site 143 tourists, Otuto

Nwaka dry valley 93 tourists, Aguata erosion site 330 tourists, Ogwugwu sacred

grove 414 tourists and Mmiri Agu stream 331 tourists respectively bringing the

total to 1748 tourists. From the table, Agulu Lake received the highest number of

tourists. This is because of its indispensable service such as its ability to produce

white soft and sharp sand for building, lateritious, fishes, sacrifices and other sea

creatures and above all is the water it provide all year round for both domestic and

industrial consumption.

Table two shows a great decline in the number of tourists that visited the

natural sites in 2009. From the table Agulu lake received 461 tourists,

Agulu/Nanka erosion site received 73 tourists, Otuto Nwaka dry valley received

0 50

100 150

200 250 300 350 400 450 500

Agulu Lake Agulu/Nanka Erosion Site

Otuto Nwaka Dry Valley

Aguata Erosion Sites

Ogwugwu Sacred Grove

Mmiri Agu Stream

Respondents

Figure 6: A Bar Chart of Tourist Arrivals at the Natural Attractions from January – December, 2009

No

. o

f T

ou

rists

77

272 tourists, Aguata erosion site received 86 tourists and Mmiri Agu stream

received 118 tourists respectively making the total of 1206 tourists.

This great decline in the number of tourist visits to natural sites in Anambra

state from 1748 in 2008 to 1206 in 2009 is attributed to lack of awareness

resulting from improper promotional strategies in marketing tourism potentialities

in the study areas. Again, poor funding of Local Government Tourism Committees

and lack of tourism infrastructures contributed to the decline in the number of

tourists in the study areas as reflected in the above tables. In this analysis

therefore, we argue here that a truly successful visitor destination is one that is

concerned more with visitor quality than quantity. The quality visitor is the one

that is most likely to repeat the visit and to respect the visited environment – both

natural and man-made. Furthermore, to achieve this, the attractions need to be

repositioned for sustainable tourism development through provision of adequate

tourism facilities, good access road, favorable environment/atmosphere as well as

achievable tourism policies.

78

4.2.1.2 Cultural Tourist Attractions

Table 3: Statistics of Tourist Arrivals at the Various Cultural Attractions in

Our Study Areas from January to December, 2008

Months Odinani

Museum

Mmanka

Arts and

Cultural

Festival

Cultural

Dances

New

Yam

Festival

Festivals

January 62 9 0 0 0

February 21 16 0 0 0

March 48 11 0 0 0

April 40 8 50 0 70

May 20 12 0 0 0

June 16 6 0 0 0

July 10 4 0 0 0

August 12 48 0 0 0

September 37 13 30 400 90

October 26 16 0 0 0

November 49 20 0 0 0

December 107 39 150 0 0

Total 448 202 230 400 160

Total = 448 + 202 + 230 + 400 + 160 = 1440.

Source: Anambra State Tourism Committee (2009).

Figure 7: A Pie Chart of Tourist Arrivals at the Various Cultural

Attractions in Our Study Areas from January to December, 2008

Figure 7: A Pie Chart of Tourism Receipts from Cultural

Attractions in Our Study Areas from January to December, 2008

New Yam Festival ,

400

Festivals, 160Odinani Museum,

448

Mmanka Arts and

Cultural Festival,

202

Cultural Dances,

230

79

Table 4: Statistics of Tourist Arrivals at the Various Cultural Attractions

from January – December, 2009

Months Odinani

Museum

Mmanka

Arts and

Cultural

Festival

Cultural

Dances

New

Yam

Festival

Festival

January 48 6 0 0 0

February 20 4 0 0 0

March 21 8 0 0 0

April 37 3 30 0 60

May 16 5 0 0 0

June 18 6 0 0 0

July 11 2 0 0 0

August 10 20 0 0 0

September 21 5 20 288 80

October 42 12 0 0 0

November 44 9 0 0 0

December 73 19 60 0 0

Total 361 99 110 288 140

Grand total = 361 + 99 + 110 + 288 + 140 = 998.

Source: Anambra State Tourism Committee (2010).

Figure 8: A Bar Chart of Tourist Arrivals at the Various Cultural Attractions

from January – December, 2009

80

In table three the number of tourists received in identified cultural tourism

potentials of Anambra state from January to December in 2008 shows that Odinani

museum received 448 tourists’ cultural dances received 230 tourists, new yam

festival received 400 visitors and festivals received 160 tourists making the total of

1440 tourists. The table shows that Odinani museum received the highest number

of visitors. This attraction (Odinani museum) has a great impact in creating

awareness.

Table four shows that from January to December, 2009 Odinani museum

received 361 tourists, Mma Nka arts and Cultural festival received 99 tourists,

cultural dances received 110 tourist, New yam festival 288 visitors and festivals

received 140 tourists bringing the total number to 998 tourists.

From the above tables, it can be seen that the number of tourist received in

2009 in table four has dropped from 1440 in 2008 to 998 in 2009. This decline in

number of tourists visit to cultural tourism potential of Anambra state is due to

improper development and promotional strategies in marketing tourism potential

in the area which has not motivated any positive impact in creating awareness

about the attractions.

4.2.2 Analysis of Economic and Cultural Values of the Tourist Attractions in

Anambra State

Both natural and cultural attractions have economic value to Anambra

State’s traditional life, and festivals are closely tied to the economic circle.

Festivals are periods of demonstrating acquisition of wealth and new styles of

81

doing things. It is also seen as periods of massive consumption after the labours of

the past months or acts of seeking mostly economic blessing from the gods. It also

marks the new financial year.

Festival holds great promise for tourism; thus special events and festivals

attract as much crowd (tourists) as fixed natural or man-made attractions (Yale

1994, Okpoko 1990). Explaining further, Ekechukwu (1990) opines that African

countries like Nigeria have abundant cultural festivals that are rich in mythology

which can be harnessed to generate revenue as well as serve as a means of creating

some feeling of shared love and brotherhood among various ethnic groups.

Tourists attracted by festivals spend a lot of money within the locality

where the festivals take place. They pay for their accommodation and admission

fee into the arena as the case may be. Due to quest for these tourists, and other

factors, today Anambra state and environs has a standard hotel accommodation

that can be rated five star, three star, etc by their location and facilities. They

patronize local markets, restaurants and they spend money buying gift items and

art works for souvenirs. It is pertinent to note that these cultural activities have

generated a lot of money which was used to build schools, health centre,

electricity, tarred roads, build, market/shop, micro credit/bank etc.

The presence of international tourists attracts a lot of foreign currency for

the state and the entire country and adds to the country’s balance of payment.

Local transports are highly patronized by the tourists. Also, the airline gain

82

economically from the celebration of cultural festivals. Hospital bills are paid to

local hospitals by the tourist that needs hospital’s services.

Cultural resources of the host state (both material and non-material)

exhibited before their visitors; some of these tourists are foreigners who may

subsequently facilitate the exportation of such traditional display. Thus the above

statement is in consonant with Okoro James (informants). According to Okoro

James, masquerade in Aguata local government went to United States of America

(U.S.A) in the year 1997 for cultural displays. This kind of international cultural

exhibition or performance have automatically resulted in international exposure

for the indigenous technology such as art works, weaving, crafts which are taken

home as souvenirs. The standard of living of the local artists in case of cultural

dances has been improved socially, economically, through such international

exposure.

To the state’s economy, taxes are paid by the tourist, churches are said to

record more attendants, and all these contribute to the countries economy and the

organized locality. However, it is when cultural festivals were able to attract

tourists, that they would have something to do with tourism and it is then that

cultural activities could be described as income yielding tourism product as in the

case of new yam festival, Odunke festivals etc in Anambra state.

Finally, cultural analysis of tourism potentials in Anambra state is culture

of the state especially tourism potentials for which the state are known for has

been sustained because of the presence of tourism in the state.

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4.3 Harnessing the Potentials of the Cultural and Natural Attractions in

Anambra State for Tourism Development and Promotion

Before embarking on any developmental project there is need for impact

assessment of the proposed project on the environment. Therefore environment

impact assessment should be the first step to be carried out. Environmental Impact

Assessment (EIA) is an approach used to identify the key attributes of the natural

environment and natural system of a region (Baury and Lawson, 1998). The

objective is to identify in advance, factors that may affect the ability to build a

desired development, or be affected by the proposed activity. The results can then

influence the decision whether or not to proceed; the choice of design and phasing

and identify the need to mitigate unwanted effects.

In order words, environmental impact assessment researcher should aim to

predict the consequences of proposed projects on the environment (both natural

and human institution) in order to allow informed decision on project design and

implementation.

The assessment will help to provide another means of providing resources

in which these attractions provides for the state. For instance, the lakes, stream and

rivers are source of water to them. The same thing also goes to the groves and the

trees around the attractions that must be cleared. When all these things are

satisfied one can now talk of proper development, which includes:

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i) Accessibility of the Area:

All the roads leading to these tourism attractions should be graded and

tarred to make it accessible for tourist. An area that is easily accessible is often

more attractive to visitors. In order words, areas that can be visited by road with

relative ease and comfort are likely to attract more tourists than area that are

remote. For the ‘erosion sites’ they should be covered and the road should also be

graded, tarred and maintained to avoid damages.

ii) Communication:

This is another important factor in tourism development and promotion.

Tourists will want to visit an area where they can communicate with their families

or work places without difficulties. This can be achieved by providing G.S.M

(Global System of Mobile Communication) network services at these tourism

potentials and internet services. There should be adequate water supply,

electricity, health care centre and education centre for the workers children,

religious centers for both Christians and Muslims. These infrastructures should be

installed to benefit tourists and local people.

iii) Publicity:

Aggressive advertisement has played a prominent role in various business

circles today (Ashipa, 2002). The general public and most importantly the

contiguous state need to be made aware of the importance of these attractions.

These tourism attractions can also be publicized through literature that will be

updated yearly indicating current attraction and price. It can be done with aid of

85

billboard that will be placed at every city in Nigeria, or through radio jingle,

television etc.

At this point, it can be seen that the development of that tourism attractions

are not what the state can do alone. Though, they still have their own roles to play.

Its development should involve the government, private sectors, NGO’s (Non-

Governmental Organization), and the community members. For tourism activity to

succeed in any area, the tourist, the business providing tourist goods and services,

the government of the Anambra state and the host community must have a positive

attitude towards the industry. Without this attitude development and promotion of

tourism will be hampered (Falade, 2001).

iv) Role of Government:

Tourism cannot thrive without basic infrastructural facilities, such as good

roads, clean water, constant electricity supply, and communication, safety and

security system. The provision of the essential social facilities is the sole

responsibility of government. It is also the duty of the government to create

conducive investment climate/incentives.

The government should enact law and regulations that will govern the

activities of the categories of people involved to ensure that their conduct are not

detrimental to objectives of the industry and the security of host community, as

well as tourists.

86

v) Role of Host Communities:

These local organs are meant to locate and identify tourism potentials in their

areas. They should serve as information centers and provide tourist guides. The

role is to maintain and preserve these attractions. As aptly argued by Eze-uzomaka

(2006) any programme on tourism which does not actively involve the members of

the community is bound to fail; she further explained that for tourism to be rated

as successful, it must affect the local population both cost effectively as well as

culturally. Cultural configuration of the community can also form a kind of

attraction to the tourists.

With the fact that we live in a global village and a world of

interdependence, one can say that public-private sector partnership is a valuable

and indispensable component of sustainable tourism development.

4.4 Impacts of Cultural and Natural Attractions on Anambra People

The impacts of these attractions on Anambra people can not be over

emphasized. They range from economic to socio-cultural impacts.

Firstly, these attractions served as an income generator for the state. Thus:

once these attractions in Anambra state are properly planned, developed and

managed, it contributes immensely to the socio-cultural and economic life of the

state: e.g. Building of schools, hotels, hospitals, banks etc.

87

Another impact is that these attractions have also served as a means of

employment for the unemployed people in Anambra state, thereby reducing the

level of unemployment in the state.

Tourism potential in Anambra state has also made an immeasurable impact

in the relaxation, happiness etc. of the people. These attractions serve as an

alternative means of joy for the people, especially when living is too difficult.

Moreover, it has helped the people to appreciate our natural and cultural heritage

and also help in the preservation of the natural and cultural attraction of the state.

Finally, these attractions will have great impact on Anambra state people if

properly harnessed because they generate various economic, social, infrastructure

and academic rewards. They will also help in the diffusion of the people’s culture.

4.5 Conservation Methods for Preservation of Natural and Cultural

Attractions in Anambra State

According to Oxford Advanced Learner’s Dictionary, Conservation is the

protection of the natural environment. The act of preventing something from being

lost, wasted, damaged or destroyed. According to White (2003) conservation is a

practical, caring, tangible concern for places, buildings structures and landscape,

leading to an appreciation of and an attraction for appearance, character,

personality, atmosphere, scale and form. It is about spaces and places, group

value, totality that needs looking after, it is a positive stance with action to search

for new uses for old forms, and it is about conservation and reuse (Gerry, 2003).

88

According to Gerry (2003) conservation methods are technical guidance on

monitoring protocols so the success of restoration and mitigation can be clearly

demonstrated. The conservation methods in this three study areas are of two types

viz: Traditional method and modern methods. Traditional methods includes local

taboos, norms, values, sacrilege while modern methods includes Audio-visual,

Photographic documentation etc. These methods will be examined briefly.

1) Local laws/Sanctions and Taboos: Local taboos have long been part and

parcel of the traditions and practices of various cultures in Nigeria. In the past, as

in the present, Aguata local government, Nnewi south local government and

Anaocha local government has conserved their natural and cultural attractions

through sacred sanctions, taboos etc.

In Agulu lake the researcher observed that certain area were conserved by

sacred sanction, local taboo and sacred laws, which till date have played a major

role in the preservation of these attractions. These places include the “Otuto

Nwaka valley” in Aguata local Government. Any attempt against these

taboos/laws attracts the wrath of the gods on the person.

2) Boundary Demarcation: Demarcation in picnic sites at our study areas has

long achieved its aims as villagers are no longer ignorant of their limits even the

visitors (tourists). Also during this research, there was no such case of

encroachment, and with the boundary demarcation in place, the villagers have no

excuse for poaching, farming, cutting down trees within the conserved areas.

89

The age grade and groups constitutes enduring management systems in

traditional Nigeria societies, be it in the centralized political system of the Igbo

and Tiv (Eborieme 2002, in Okonkwo 2004). They maintain the path ways and

carry out repair works in public heritage places such as the lakes, streams, shrines,

groves etc. The above statement is in consonance with our observations in our

study areas.

3) Fragile Monuments are been given Special Attention: Areas in which

monuments are found are been cleared and the monuments are taken care of by

preparing them so that they would last for a longer time. Visitors have been

advised to be painstaking while approaching the monument.

Again, masquerade performance, festivals and dances are video recorded

and the cassettes are kept in institutions involved in heritage management. Oral

traditions, folklores and songs are being recorded and the tapes also are kept in

archives and libraries for future references.

4.6. The Future of Tourist Attractions in Anambra State

According to our informant, elder Okonkwo Okolo-Paul, “Culture is super-

organic.” This means that culture does not die as people die. Culture outlives each

generation of society and is passed on through the process of socialization to

future generations. These cultural festivals have stayed for many years upon the

advent of Christianity and modernization, it stood on the ground.

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More so, there are traditional practitioners (adherence) that uphold these

traditions in Anambra state. According to our informant Mr. Okeke John

(Chinyelugo) ‘a state that their culture is completely destroyed, it can also be said

that they have destroyed themselves as well because they have no link with the

past; and therefore cannot have any plan for the future as their foundation has been

destroyed.’ Hence, this applies to the culture of our individual societies.

In addition, Mr. Chukwurah Joseph an intellectual, in his support to what

the first respondent said noted that people are usually interested in knowing their

past because an awareness of the past is a characteristic of a modern man. “Myths

and history intermingle to create a tradition that is vital element in creating social

awareness and cohesion. The past is a living component of present day life, this

identity of past and present is often closely associated with specific locations and

structures.” With all these, you can see that bright is the future of tourism in

Anambra state.

However, the future of the natural attractions (lake, streams, and hills) in

Anambra state would be bright if the conservation methods (boundary

demarcation, local taboos) are properly applied to the protection of these cultural

and natural attractions. This is because proper conservation and management of

these cultural and natural attractions ensures sustainable tourism activities in the

study areas which will in turn enhance the socio-economic well-being of the

people. More so, proper and aggressive enlightenment programme revealing the

importance and significance of these cultural and natural attractions to the

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Anambra state will also help in brightening the future of the cultural and natural

tourist attractions in the study areas.

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CHAPTER FIVE

SUMMARY, RECOMMENDATIONS AND CONCLUSION

5.1 Summary

This study set out to discover the natural and cultural attractions in

Anambra state, the state of the attractions and how they can be harnessed for

tourism development and promotion.

In our society, a lot has been said and still being said about tourism

attraction. Yet the proper development of the industry seems elusive. Our media

houses from time to time publish so many articles and issues on tourism, but the

realization of our dreams on tourism is still far-fetched.

It has been established that the main tourist motivation to Nigeria is our

cultural heritage, our natural, modern and historic resources; architecture, wood

and stone carving, drama, dances, palaces, monuments, festivals, shrines,

landscapes, lakes, mountains, rivers, media houses and hotels etc.

Tourism development still has a long way to go. Although Anambra state

has some of the best natural resources for tourism in which Aguata, Anaocha and

Nnewi south local government areas are one of the council areas of note. There is

need to develop all the tourists sites in the state. In states like Cross River, Lagos,

and Plateau, the provision of tourist facilities within a destination site such as

communication, security, accommodation, transportation, etc was given adequate

attention.

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This study has therefore to a great extent explained natural attractions

(Agulu lake, erosion sites, valley streams, hills) as well as cultural attractions

(festival, museum, cultural dances of different kinds, abandoned settlement)

including some built attractions like hotels, monuments etc in Anambra state with

a view to offering possible strategic plans and harness for the sustainable tourism

development and promotion in Anambra state in particular and the nation at large.

5.2 Recommendations

Harnessing the potentials of cultural and natural attractions for tourism

development and promotion are not only for economic benefits but also socio-

cultural and political benefits and among others. The optimization of several inter-

related factors and integration of many complex objectives, call for long-term

development plan and articulate strategic framework for the realization of a robust

tourism industry in Anambra state and Nigeria at large. It is in recognition of these

that the following recommendations are made.

For tourism industry to develop, it would require purposeful leadership

with strong political will to ginger and sustain private entrepreneurship. Tourism

should be treated as a major sector in our nation’s overall economic development.

Tourism is today the industry of the 21st century. Developed and developing

economy world wide are embracing tourism with seriousness. We need to protect

the tourist attractions like we do to our oil wells. Tourism inputs to overall Gross

Domestic product still less than expected because of low level of encouragement

94

from government like in Pakistan, tourism related facilities in Nigeria should be

accorded the status of an industry. All our amusement parks, hotels, tourist’s

services agencies, handicrafts etc should qualify for concession and treatment as

are given to other sector. All fiscal and cemetery incentives, provided by the

government to export oriented industries should be extended to tourism related

projects.

Festivals which involve masquerades need to be internationalized. The

festival depicts the rich cultural values of the people of the state, which any tourist

would enjoy. Such a culturally oriented tourist attractions encourage Nigerians as

a whole to spend their leisure meaningfully. Through this, foreigners and citizens

alike are encouraged to undertake studies on the rich cultural values of the Igbo

people. For this festival to be internationalized, our foreign embassies should be

used. Posters of the festival should be sent in advance to our overseas embassies,

with instruction to use them for advisement in foreign media houses. Tickets for

admission into the venue of the festival should be sent to the embassies for sales in

advance.

In 1964, UNESCO’s general conference adopted a recommendation on the

means of prohibiting and preventing illicit export, import, and transfer of

ownership of cultural property (Morley, 1977). Indeed, a decree was promulgated

to preserve and protect antiquities. This decree should be implemented and also

agencies whose duty is to protect cultural heritage should continue to improve

regional strategies to combat looting of our cultural heritage.

95

This research work also recommends that our culture should be displayed

through cultural carnival where most of our cultural heritage will feature. The

tourist will use the opportunities of watching the carnivals to visit these places of

tourism attractions.

Finally, for Nigeria to have her fair share of the global tourist market and

maintain high visitor arrival, there is urgent need to invest heavily on promotion

campaign especially in the key source countries, which are the important target

market overseas. The expenditure on promotion in the source markets should

exceed that of competing destinations. The promotion methods to be adopted for

both domestic and foreign target markets should be varied and should be geared

towards promoting the image of Nigeria and help create the desire to purchase the

country’s tourism product. It has also identified domestic tourism as an important

instrument for social and economic growth and this should be emphasized in

national planning. In order to make Nigeria a tourist haven and long haul

destination in the world, there is the need to adopt marketing strategies that can

place Nigeria ahead of other competing destinations around the world.

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CONCLUSION

Nigeria is blessed with abundant facilities that can attract domestic and

foreign tourists. This can help to achieve substantial revenue growth and

supplement the revenue from petroleum, which is the country’s main source of

income.

However, it can be observed from this study that tourism is capable of

facilitating the development and promotion of the people of Anambra state, and if

the required development and promotion of the study areas are to be achieved

through tourism, there are needs to harness, maintain/conserve a vibrant and

healthy natural, cultural and social environment.

Therefore, if the tourism resource (Natural, Cultural and built) are

harnessed and managed, they are capable of bringing in the needed foreign

exchange, infrastructural development and a boost to the social, political and

economic growth of Anambra state in particular and Nigeria at large. Thus, to

attain a sustainable development and promotion through tourism, this research

work therefore, advocates that government should encourage, promote and

develop the sector to make it attractive to the Anambra state people and the world

in general.

97

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ci

LIST OF INFORMANTS

S/No NAME SEX AGE OCCUPATION STATUS PLACE OF

INTERVIEW

DATE OF

INTERVIEW

REMARK

1 Okoro James M 57 Educationist Opinion leader Agulu 1/03/2010 Reliable

2 Okonkwo Okolo P. M 60 Retired business

man

Elder Igboukwu 24/04/2010 Reliable

3 Okeke John M 59 Civil servant -------- Azia 30/04/2010 Reliable

4 Chukwurah Joseph M 48 Civil servant -------- Neni 14/03/2010 Reliable

5 Ichie Dan Ukaegbu M 112 Ex-civil servant Eldest man in Ukpor Ukpor 30/04/2010 Reliable

6 Daniel Okoli M 76 Retired palm

wine taper

Chief priest Okija 30/04/2010 Reliable

7 Lazarus Nwofia M 65 Business man Chief priest Agulu 30/04/2010 Reliable

8 Michael Ezenwa M 72 Farmer Chief priest Agulu 01/03/2010 Reliable

9 Mrs. Okeke Chizoba F 35 Civil servant Senior consultant

officer

Neni 14/03/2010 Reliable

10 Mr. Osita Ifejika M 33 Civil servant A.E.O Administration Neni 14/03/2010 Reliable

11 Mr. Enenmo Denies M 50 Civil servant Curator Neni 14/03/2010 Reliable

12 Mrs. Fidelia Uze F 38 Civil Servant Senior museum guard Neni 14/3/2010 Reliable

13 Ozo Okonkwo

(Igwe Odo)

M 53 Educationist Opinion leader Ukpor 30/04/2010 Reliable

14 Ewo Nnubia F 64 Native doctor Custodian of shrine Okija 1/03/2010 Reliable

15 Ezenwa Onochie M 49 Civil servant Administrator Igbo-Ukwu 24/04/2010 Reliable