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1 FBIC Global publication: us retail promos update, week of feb. 8, 2015 Copyright © 2015 The Fung Group, All rights reserved.
Week of FEB. 8, 2015 US PROMO UPDATE
Week of FEB. 8, 2015
D E B O R A H W E I N S W I G E x e c u t i v e D i r e c t o r - H e a d G l o b a l R e t a i l & T E C H N O L O G Y F u n g B u s i n e s s I n t e l l i g e n c e C e n t r e d e b o r a h w e i n s w i g @ f u n g 1 9 3 7 . c o m N e w y o r k : 6 4 6 . 8 3 9 . 7 0 1 7
US PROMO UPDATE Week of Feb. 8, 2015
Happy Valentine’s Day!
1 FBIC Global publication: us retail promos update, week of feb. 8, 2015 Copyright © 2015 The Fung Group, All rights reserved.
Week of FEB. 8, 2015 US PROMO UPDATE
• Department Stores Are the Go-‐to Places for Valentine’s Day Outfits and Jewelry Gifts
• Big Box Discounters Have value Gifts For your Valentines
• On a Year-‐Over-‐Year Basis, Retailers Put More Emphasis on Valentine’s Day Promotions
Department Stores Are the Go-‐to Places for Valentine’s Day Outfits and Jewelry Gifts
• JC Penney offered huge Valentine’s Day sale, including up to 65% off on fine diamond and fashion jewelry.
• Kohl’s offered Valentine’s Day date outfits at up to 40% off, plus a reward of $10 Kohl’s cash for $50 spent .
• Macy’s asked shoppers to follow their hearts by shopping for heart-‐shaped jewelry, the perfect Valentine’s Day gift.
2 FBIC Global publication: us retail promos update, week of feb. 8, 2015 Copyright © 2015 The Fung Group, All rights reserved.
Week of FEB. 8, 2015 US PROMO UPDATE
Big-‐Box Discounters Have Value Gifts for Your Valentines
• The dollar stores had promotions on all date essentials: Valentine’s chocolate, stuffed love bears and candles, all at value prices.
• Target had all the sweet gifts ready, from roses to perfumes to accessories, for those who “love at first sight”.
• Walmart not only features romantic roses and candy, but also practical gifts such as tablet computers, Fitbit bracelets and coffee machines.
On a Year-‐Over-‐Year Basis, Retailers Put Greater Emphasis On Valentine’s Day Promotions
• In the week leading up to Valentine’s Day 2014, Target promoted iPhones and iPad minis. In the week prior to Valentine’s Day 2015, the retailer promoted roses and perfumes. The weekly ads related to Valentine’s Day expanded from 23 pages in 2014 to 33 pages in 2015.
• Macy’s one-‐page 2014 “Follow Your Heart” promotion became an eight-‐page brochure dedicated to Valentine’s Day. Meanwhile, President’s Day specials were shortened from seven days to three days.
• This year, an extra day was added to JC Penney’s three-‐day sale on fine jewelry and to the Valentine’s Day apparel sale compared to 2014.
Weekly Promo At a Glance:
Retailer Event Dates Name of Promotion Pages Promotion Details
Bloomingdale's 2/5 Today Only! Extra 20% Off Shoes Online
• Take an Extra 20% Off Select and Already Reduced Women's Shoes
2/9 TOMS: New Online Online • TOMS: New Online
2/9 bQuick! Online Secret Sale: 50%–70% Off Women's Coats Online • 16 Hours Only! Styles Sell Out Fast
JC Penney 2/8–2/10 Love It and Need It 12
• 40%–60% Off Fine Jewelry, an Extra 20% Off With Your JC Penney Credit Card
• Extra 20% Off with JC Penney Credit Card or Extra 15%
3 FBIC Global publication: us retail promos update, week of feb. 8, 2015 Copyright © 2015 The Fung Group, All rights reserved.
Week of FEB. 8, 2015 US PROMO UPDATE
Retailer Event Dates Name of Promotion Pages Promotion Details
Off with Any Form of Payment
Nordstrom 2/5 Dress Spotlight: 5 Essential Silhouettes for Spring Online • Free Delivery by Valentine's Day
2/6 The $46 Halogen Cardigan: Now in New Colors Online • The $46 Halogen Cardigan: Now in New Colors
2/7 Espadrilles Get a Lift Online • Spring Skirts, Meet Your New Favorite Heels
2/8 Trending Now: Espadrille Slide Sandals Online • Trending Now: Espadrille Slide Sandals
Kohl's 2/8–2/10 Valentine's Day Gift Sale 4
• Up to 40% Off Men's and Misses' Apparel • $10 Kohl's Cash for Every $50 Spent; Take 20% Off
When You Spend $100 or More • 40%–50% Off Select Accessories, Wall Décor, and
Frames
Macy's 2/10–2/16 Follow Your Heart 8
• Fine Jewelry Collection Featured on the Front Page • Deals On Macy's Star Brand Apparel Items
Saks Fifth Ave 2/8 This Valentine's Day, Dress for You. Online
• Valentine’s Day Dates Doest Not Matter, You Have the Dress
2/9
Two Days Only: Shop Shoes and Handbags to Get a Gift Card Online
• Get a Gift Card of Up To $700 When You Shop Shoes and Handbags
Dollar General 2/8–2/14 The Destination for Valentine's Favorites 2
• Valentine's Balloons, Mailboxes, Stickers and Boxed Cards
• Up to $4.5 V-‐day Candy And Chocolate
Family Dollar 2/8–2/14 Valentine's Day Savings 2 • $1 Valentine's Gifts, Candles, Exchange Cards or Candy • $ 3 and $5 Valentine's Plush, Gifts or Candy
Target 2/8–2/14 Love at First Sight 33
• Buy One Get One 50% Off Jewelry and Watches • $1.50–$3 Kids’ Party Favorites • Deals to Adore: Valentine’s Day Chocolate, Paper
Cards and Candles • Save an Extra 15% Off with REDCard
Walmart 2/8–2/14 Celebrate Sweet Savings This Valentine's Day 20
• Special: Buy 1 Dozen Roses for $15.97 • $79 Nextbook Tablet • $99 Keurig Elite Brewer • $149.95 Fitbit Charge HR Activity
CVS 2/8–2/14 Weekly Deal 4
• Valentine's Day Candy, • Buy One Get One Free Vitamins • 99-‐Cent Dish Soap • 2 for $3 Tissues.
Walgreens 2/8–2/14 Gifts They'll Love 8
• 2 for $9 Candy • 29 Cent–2.99 Home Elements Valentine's Day Gift
Bags and Boxes • $9.99 Coca-‐Cola Products • $9.99 Bathroom Tissues with Cards
4 FBIC Global publication: us retail promos update, week of feb. 8, 2015 Copyright © 2015 The Fung Group, All rights reserved.
Week of FEB. 8, 2015 US PROMO UPDATE
Deborah Weinswig, CPA Executive Director – Head Global Retail & Technology Fung Business Intelligence Centre New York: 917.655.6790 Hong Kong: +852 6119 1779 [email protected] Marie Driscoll, CFA [email protected] Christine Haggerty [email protected] John Harmon, CFA [email protected] Amy Hedrick [email protected] John Mercer [email protected] Lan Rosengard [email protected] Jing Wang [email protected]
