Happy Fathers Day

2 Kendall Weekly Times

3Kendall Weekly Times















Coffee Shop with Brian Basilico

Three Twitter Users and Why You Need to Know Them!

Tiger Wins the MemorialIn the last post, I used Tiger Woods as an example of how people use Twitter. He won the Memorial Golf Tournament and tied Jack Nicholas for 2nd place in all time golf tourna-ment wins today. He did so almost 10 years younger than Jack when he hit that mark. That’s NEWS!

How many more followers you think he picked up? 20,000 and counting! That is a 10% rise in followers. How would you like 10% of those people to pay attention to your messages? That’s what Twitter can do for you… But you have to have the right audi-ence… and the right messages (that they want to hear).

If you watched Twitter you would have seen it erupt when he chipped in from the rough on hole 16. Now if you are not into golf you are say-ing right now “Self… Who Cares?’ And you are so right! But what if you chip in from the 16th by creat-ing a cure for cancer or have a better way for people solve another prob-lem? Would you not want them to erupt with excitement and contact you? That’s what Twitter does (and can do for you!).

Panning for Twitter GoldDuring the Gold Rush in California, people left their homes and families to make their riches. The ones that were successful, were tactical by buy-ing the right tools. They would stand in the river and use a pan to separate the gold for the rock sediment from the bottom of the river! Some made a good living and other got rich. Some of that was luck and some of

it was just being better at it than the guy standing next to them!

People who use and are successful on Twitter have the right philosophy and use the right tools! Good qual-ity content is either “News You Can Use”, or really USEFUL INFOR-MATION, that people need or want to hear! A good Social Media Miner gives people GOLD to mine… Not dump garbage in the river!

Just posting a commercial is what con-fuses people about Twitter… ”HOW AM I SUPPOSED TO COMPETE WITH THAT?”. It’s not a com-petition (that’s advertising)… It’s a stream of nuggets of useful information that people pan for!

There are three types of users that I have seen over the years…

1) The Communicator

This type of user is trying to talk to his or her family, friends or tribe. If you look at most celebrities, this is what they do. They are followed by millions and follow a few. The more average user talks to their family and friends and allows others to listen in and monitor (and occasionally com-ment) on the conversations. DON’T CONFUSE THIS with people who try to advertise. This in a rough es-timation is 25% of people on Twitter traffi c.

2) The Propagator

This is what makes Twitter so popu-lar. People who have REAL STO-RIES, REAL NEWS, or REAL IN-SIGHTS that you really should pay attention to. When the uprising in Egypt erupted, or stories like Michael Jackson dying, Twitter was dish-ing up 1000�s of tweets per second. This ranged from real details, to per-spectives, and commentaries. This is why most every news organiza-

tion, newspaper, radio station, and traditional media outlet turn to Twitter fi rst. This also includes jobs, customer ser-vice, and public service informa-tion. This in a rough estimation is 60% of Twitter traffi c.

3) The Snake Oil Salesman (Saleswomen)

This is what makes Twitter so hard to use and understand. More often than not, when some-one follows you they hope you will reciprocate

so then can start fl ooding your feed with their sales messages! THE NEW IPHONE, WHY MY METHOD WORKS, HOW TO TURN SPARE TIME INTO MILLIONS! By get-ting you to listen you are a qualifi ed target for their sales… That is SO OLD SCHOOL, and not what Twit-ter is about. That is what you may have but need to ignore. This makes up the other roughly 15% Twitter traffi c. Sometimes this can feel like 90% of the traffi c if you don’t know what you are looking at, or under-stand what you are looking for!

4) BONUS – The Dabbler

This is the person who dives in, tries to friend a few people, read their news feed, and say “I DON’T GET IT!”… sound familiar? 40% of you

are considered LURKERS! Out of 200 million users, 80 million log in less than once a month. Active users log in more than that! That is not too diff erent for all other Social Net-works. When you post to Facebook, less than 30% of your friends, fans, or likes actually sign in on a regular basis and see your posts.

SO WHY BOTHER?

When you chip or putt a golf ball, you do your best to get it in the hole… but once it leaves your club, it’s up to the course and gravity!

When someone logs into their social media, you want the best chance to be seen! Traditional media has a 10% view before the commercial is skipped, the postcard is recycled, the radio commercial is replaced with the IPod music, and so on. Out of them, 10% is the best you can hope for… meaning 1 out of 100 people will respond to you advertising (.5%-2% is normal returns on traditional advertising). That does not mean they BUY SOMETHING… that means they will contact you and in-quire about you or your business!

Social Media Matters

So if you can get 20% or 30% of people to pay attention to your mes-sages, and 4-10% total to connect or re-tweet or share your messages, would you see the value in that? So-cial Media is not the panacea that some claim it to be… but can be a very eff ective tool in your arsenal of sales and marketing.

But it’s a two way street… a commit-ment, A CONVERSATION. You have to create messages that people want to share and comment back to! Unlike the get rich quick schemes… You have to throw out some gold nuggets for others to pan in order to get them to return them to you to create conversations and ultimately business!

In the next post, I will share the how’s of Twitter such asHashtags, Direct Messages, ReTweets, and other tools that help you convert this form noise… to a conversation!

Brian Basilico


What are your biggest challenges with Twitter (I will try to answer them in the next or subsequent post)?

Job Tracker Realtor Assistant - newRemax - New Lenox, ILBusy Realtor in Lincoln Way area seeks part-time assistant. Please email resume and cover let-ter with detailed qualifi cations.... Easily apply to this job

JobHost - 3 days ago - save job - block - email - more...Collection Specialist - newAccelerated Rehabilita-tion Centers - Plainfi eld, IL1. Manage outstanding accounts receivable for assigned facilities. Resolve outstanding balances, re-submitting claims and provid-ing necessary information to...Accelerated Rehabilitation Centers - 16 hours ago - save job - block - email - more...

Data Entry-EFT/Pay-ment Processor - newXerox Services - Carol Stream, ILProvides administrative support to business operations by per-forming processing tasks such as data entry, scanning, mail sorting or similar activities....Xerox Corporation - 3 days ago - save job - block - email - more...

Program Coordinator - newPrairie Children Preschool - Aurora, ILSalary is commensurate with edu-cation and experience. http://ip-sdweb.ipsd.org/Subpage.aspx/EmploymentListings. Class-room/offi ce in preschool....Indian Prairie School District 204 - 1 day ago - save job - block - email - more...Patient Account Rep - newAdvocate Health - Aurora, IL2. Works directly with custom-ers in person, written or by tel-ephone to assist them in under-standing Dreyer Medical Clinic s fi nancial policy as it applies to...Advocate Health Care - 29 minutes ago - save job - block - email - more...Family Support Worker - newFamily Focus, Inc. - Aurora, ILBachelor’s degree in early childhood

education, social work, or oth-er human service fi eld. Must be willing to complete required trainings in program model,...NPO.net - 3 days ago

- save job - block - email - more...Medical Receptionist - newDupage Medical Group - Na-perville, IL - +1 locationWillingly off ers assistance to

others when the need arises. Able to learn and become profi cient in EPIC software as well as have basic knowledge of Microsoft...



Dupage Medical Group - 1 day ago - save job - block - email - more...

Main Offi ce Receptionist - newNaperville Community Unit School District 203 - Naperville, ILThe job of High School Main Of-fi ce Receptionist was established for the purpose/s of coordinat-ing substitute teachers at site; re-sponding to inquiries from...Naperville Community Unit School District 203 - 20 hours ago - save job - block - email - more...

STOCK ASSOCIATE - newThe Children's Place - Au-rora, IL - +7 locationsAware of customer activity and responds with a sense of ur-gency, prioritizing assisting customers over other tasks....The Children's Place - 1 day ago - save job - block - email - more...

Nightshirt Full Time Ware-house Position - newMcKesson - Aurora, ILWe believe you should be reward-ed for the important work you do. For that reason, you'll receive a competitive compensation and benefi ts package when you join...McKesson - 2 days ago - save job - block - email - more...

Job Hunting Tips 1. If you build it, they can come. Instead of simply posting your ré-sumé on a Web site, take it one step further and design an easily-navi-gable Web site or online portfolio where recruiters can view your body of work, read about your goals and obtain contact information.

2. Check yourself to make sure you haven't wrecked yourself. Google yourself to see what comes up -- and what potential employers will see if they do the same. If you don't like what you fi nd, it's time to do damage control.

3. Narrow your options. Many job boards off er fi lters to help users refi ne their search results more

quickly. You should have the option to narrow your job search by region, industry and duration, and, often-times, you can narrow it even more

by keywords, company names, expe-rience needed and salary.

4. Go directly to the source. Instead of just applying for the posted

job opening, one of the best strate-gies to fi nding a job is to fi rst fi gure out where you want to work, target that company or industry and then contact the hiring manager. Also,


many employers' career pages invite visitors to fill out candidate profiles, describing their background, jobs of interest, salary requirements and other preferences.

5. Find your niche with industry Web sites. Refine your search even more by vis-iting your industry's national or re-gional Web site, where you can find jobs in your field that might not ap-pear on a national job board. More and more employers are advertising jobs on these sites in hopes of getting a bigger pool of qualified applicants.

6. Try online recruiters. Recruiters will help match you with jobs that meet your specific skills and needs. Not sure where to start? Sites such as recruiterlink.com, on-linerecruitersdirectory.com, search-firm.com and i-recruit.com provide links to online headhunters for job seekers.

7. Utilize video résumés. Video résumés are just one more way to stand out to employers. In-tended as supplements to -- not re-placements for -- traditional résu-més, video résumés allow job seekers to showcase a little bit of their per-sonalities and highlight one or two points of interest on their résumés.

8. Run queries. You run searches on everything else, from your high school sweetheart to low-fat recipes, so why not jobs? Enter a query that describes the ex-act kind of job you're seeking and you may find more resources you wouldn't find otherwise (but be pre-pared to do some sorting).

9. Utilize job alerts. Most job boards have features that allow you to sign up to receive e-mail alerts about newly available jobs that match your chosen criteria. Or go a step further and arrange an RSS (really simple syndication) feed from one of these job sites to appear on your customized Internet homepage or your PC's news-reader software.

10. Get connected. How many times have you been told that it's not what you know, but who

you know? Thanks to the emergence of professional networking sites like LinkedIn.com, job seekers no long-er have to rely on the old standby of exchanging business cards with

strangers. These sites are composed of millions of industry professionals and allow you to connect with people you know and the people they know and so forth. (A word of caution:

When you sign up for online social networking sites, you are in a public domain. Unless you are able to put a filter on some of your information,


nothing is private, and it can be dif-fi cult to erase once it is posted.)

Batting Leaders MLB American League Batting AveragePlayerTeamSeason1. P. KonerkoCWS .3642. J. HamiltonTEX .3303. M. TrumboLAA .3284. D. JeterNYY .3195. P. FielderDET .3146. C. DavisBAL .3087. M. CabreraDET .3078. A. De AzaCWS .3079. D. OrtizBOS .30710. J. MauerMIN .307

Batting Leaders MLB National League PlayerTeamSeason1. M. CabreraSF .3632. J. VottoCIN .3623. C. RuizPHI .3614. D. WrightNYM .3585. J. PierrePHI .3266. A. McCutchenPIT .3267. J. AltuveHOU .3248. Y. MolinaSTL .3249. C. GonzalezCOL .32210. M. PradoATL .320

Pitching Leaders American League PlayerTeamSeasont-1. M. HarrisonTEX 8t-1. I. NovaNYY 8t-1. D. PriceTB 8t-1. C. SabathiaNYY 8t-1. C. SaleCWS 8t-6. C. BuchholzBOS 7t-6. Y. DarvishTEX 7t-6. F. DoubrontBOS 7t-6. D. LoweCLE 7t-6. 5 others tiedTOR 7

PlayerTeamSeasont-1. R. DickeyNYM 10t-1. L. LynnSTL 103. C. HamelsPHI 9t-4. M. BumgarnerSF 8

t-4. M. CainSF 8t-4. C. CapuanoLAD 8t-4. G. GonzalezWAS 8t-4. S. StrasburgWAS 8

t-9. J. CuetoCIN 7t-9. 3 others tiedMIL 7 Nascar standing

StandingsPositionDriverTotal





PtsBehindStartsPolesWin-sTop 5Top 10DNFWinnings1Matt Kenseth523 --14017100$3,907,7802Dale Earnhardt Jr.513 1014005110$2,904,4203Greg Biffl e507 161421780$2,979,4184Denny Hamlin504 191412780$3,125,1045Jimmie Johnson493 3014027102$4,043,2726Kevin Harvick470 531400371$2,601,6697Martin Truex Jr.465 581410481$2,390,4948Tony Stewart448 751402560$2,974,6509Clint Bowyer443 801400271$2,114,16410Brad Keselowski426 971402461$2,554,85011Carl Edwards423 1001410281$2,375,63312Kyle Busch420 1031401572$2,925,43013Paul Menard399 1241400040$1,822,22514Ryan Newman398

1251401231$2,305,03515Joey Logano398 1251411151$1,832,66816Kasey Kahne380 1431421373$2,051,71117Marcos Ambrose352 1711400021$2,020,53218Jeff Burton351 1721400132$2,281,00519Jamie McMurray346 1771400032$1,976,19720Aric Almirola345 1781410021$2,040,90921Juan Pablo Montoya340 1831400012$1,930,56922Jeff Gordon336 1871410132$2,282,36223Mark Martin326 1971130252$1,515,64324Regan Smith310 2131400001$1,831,17625A J Allmendinger305 2181410111$2,192,53526Bobby Labonte288 2351400001$1,766,71227Kurt Busch275 2481300012$1,710,75728Casey Mears243 2801400003$1,555,986

29David Ragan240 2831400012$1,565,15630David Gilliland228 2951400001$1,493,19131Travis Kvapil202 3211300002$1,299,68732David Reutimann198 3251300004$1,345,67833Dave Blaney192 3311400006$1,319,17834Landon Cassill188 3351400004$1,746,56035David Stremme103 4201200009$1,181,15536J.J. Yeley98 4251000005$828,52337Michael McDowell77 44613000011$1,200,14738Brian Vickers66 457200110$177,57039Tony Raines53 470400002$576,71540Brendan Gaughan50 473400001$354,55941Ken Schrader47 476400000$358,23042Josh Wise43 48012000012$927,27943Terry Labonte42 481200001$384,85544Stephen Leicht34 489400003$365,53045Michael Waltrip26 497100000$132,66246Scott Riggs24 499800008$583,57047Hermie Sadler13 510100000$80,61048Scott Speed12

511500005$412,62049Bill Elliott7 516100001$108,31850Robby Gordon6 517200002$332,50051Stacy Comp-ton5 518100001$64,22552Trevor Bayne0 523500020$773,80553Sam Hornish Jr.0 523100000$76,61054Ricky Stenhouse Jr.0 523100000$304,27555Mike Bliss0 523700006$548,91356Robert Richardson Jr.0 523100001$110,31857Elliott Sadler0 523100000$305,78858Reed Sorenson0 523900005$742,46359Joe Nemechek0 52312000011$1,126,21360Danica Patrick0 523300000$451,57561T.J. Bell0 523100000$96,73062Cole Whitt0 523300003$225,80763Mike Skinner0 523100001$71,87564Timmy Hill0 523100001$79,78065Tim Andrews 523$66Jeff Green 523$67Mike Wallace 523$68Kenny Wallace 523$

Nadia Larysa Marketing Manager For the AFL




Happy Fathers Day By Pat Garvos

For the past twenty-nine years, Fa-ther’s Day has always been a bit-tersweet day for me. My wonderful Dad was killed in a fire just a week before Father’s Day 1984. Each year those old memories of loss seem to resurface adding a little sadness to the day. It’s difficult to lose our fa-ther at any age; however the longer we have them the more memo-ries we have when they’re gone. My son, Bryan, was only nine months old when Dad died and one of the things I regret the most is that they never got to know one another. I feel that my son missed out on a lot by not knowing what a wonderful person his Grandpa was. Dad just loved kids….and it’s a good thing, because he had seven of them! Being the only girl, I held a unique position in this tribe (that’s what my Mom called it)! I was the quintessential “daddy’s girl” if there ever was one. My father was my hero; kind, soft spoken, easy going, supportive and the patience of a saint. Because of that I never wanted to disappoint him. He was simply easy to adore. Very early on in life I realized that some of my cousins didn’t have a

father around and my Dad became their surrogate father when we went to visit them. He treated all of the kids the same; never giving one more than the other. He gave those kids a sense of worth and of being loved and cared about; allowing them to feel good about themselves during the times we were all together. He had a hug and a smile for them just as he had for his own kids. It’s ac-tually quite amazing when you hear my Dad’s story. He was one of thir-teen children (nine survived) and in 1932, his father went to the store for a loaf of bread and came back twen-ty-five years later (1958!). Unable to support her many children, my Grama put four of the boys in Glen-wood Boys Home in South Chicago where they learned their trades. My father learned what kind of a father “not” to be due to his own father’s actions. That was a harsh lesson no child should endure. Fortunately, my father was the extreme opposite of his own father.

Everyone loved Mr. Fanelli. It didn’t matter who you were, my Dad welcomed you into his home. All of my brothers friends thought our Dad was just the greatest. There was always an open door and plenty of food for anyone who wanted to en-ter. Even after my brothers grew up and moved out, many of their friends (mostly girls), would come by to

visit with Mr. Fanelli….“Pa” they called him. (Back in those days you didn’t call your elders by their first names. I’m talking about the 70’s). Things have changed a lot, but there is one constant that remains; the need for a father to be there for his chil-dren; someone who is a role model and can teach their children about respect, honesty, integrity, family values and how to be a future parent. I’ve had conversations with some men who have shared with me that they don’t have a good relationship with their children. I never miss the opportunity to tell them that they’ll be a Dad until the day they die; that it’s never too late to build a good re-lationship with their kids. Children, whether they’re five or fifty, yearn to love, and be loved, by their fathers.

I applaud all of those fathers who remember that they are the role model being used by their children. Their children see the world through their parent’s eyes. They judge the world the way their parents judge it. When they’re taught respect, com-passion, love, responsibility, hones-ty, integrity, etc., they will treat the world the same way. So, on this Fa-ther’s Day, I hope each of you fathers will feel the special honor of being someone’s Dad. If things are going great….you should be proud and humbled. Enjoy your day and your children (whether young or grown). You deserve it!

If things aren’t what they should be with your children, by all means begin building the relationship that every parent and child longs for. Sometimes we push those away whom we want and need to love the most. Instead of waiting for your kids to give you a card, why not use this opportunity to reach out to them with a simple note that says, “I’m glad I’m your Dad!” Oftentimes, it only takes a little gesture to create a new beginning.

Happy Father’s Day to all of you Fathers! Make it the best one ever.

Creative Kids FOR IMMEDIATE RELEASE After success last year, Kreative Kids classes will start again this sum-mer on Thursday, June 21st and continue till August 16th from 10 am - 12:30. Fee is $5.00 which in-cludes lunch of hot dog, chips and a drink. There is also a charge for the piece the child wishes to work on. Grandparents and parents are wel-come to attend with children. Chil-dren must be 8 years and up to at-tend. Please sign up at front desk at senior center, 156 E. Washington St or call 630-554-5602. Also visit our website for more information on other Ceramics Classes includ-ing "Ladies Night Out" - www.os-wegoseniorcenter.org




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Happy Fathers Day