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7/29/2019 HAPP Booklet010212hi
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Mobile health has taken the world
by storm.Whether youre leading the revoluon or just tesng the waters,
Happque is here to help you take control of mHealth technology.
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HE BEGINNING
Discover useful and relevantmedical and health apps (or as we
call them, hApps)
Deploy hApps to employees andpaents in a secure environment,as well as monitor their use
Discuss mHealth issues with peers
What started as a conversaon ended in the
creaon of Happquethe mHealth source
for healthcare professionals.
Happque was founded on three ideas.Knowing how busy healthcare professionals
are, we wanted to make it EASY to:
Last year, a group o healthcareproessionals asked themselves:
Why is it so dicult to nd appropriate
health apps?
And even if you nd relevant ones, how canhealthcare organizaons deploy and managethem eciently and securely?
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Weve actualized theseconcepts into three products
Benefts o Happtique at a Glance Spend less me searching and start nding the hApps you need Take advantage of discounts on select hApps and bulk purchases Read hApp reviews from your peers Discuss mobile health topics and collaborate on new iniaves
with healthcare professionals Create your own customized, secure mobile applicaon store Deploy and monitor hApps within your enterprise easily,
eciently, and securely Integrate mul-plaorm and personal devices within yourinstuon Keep current on mHealth news with the daily Mobile HealthUpdate eNewsleer
1. The hApp Catalog
Where hApps are categorized using the
vocabulary of healthcare professionals2. Enterprise Applicaon Sub-Stores
So that healthcare organizaons can create
and customize their own secure mobile
applicaon store
3. Happques mHealth Community
A space for healthcare professionals to share
ideas about mobile health
Introducing a mobile application store designed specifcally or healthcare proessionals
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HE hAPP CAALOG
There are over 23,000* health and medical mobile
applicaons in the marketplace, and this number
connues to rise. These apps are usually lumped into
a broad medical or health & tness category within a
general applicaon store. The lack of categorizaon makes
it extremely dicult and me-consuming for healthcare
professionals to nd apps that are genuinely useful.*Source: MobiHealthNews Report
HE CHALLENGE: Finding the Right Apps
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HE SOLUION: Te hApp Catalog
App use has the potential to revolutionize the delivery o care, yet its hindered by the
amount o time it takes to fnd the relevant ones. No more, we said.
CATEGORIZED USING
MEDICAL VOCABULARY
We started by taking all 7,000-plus medical
apps from the Apple App StoreSM and orga-
nizing them in a way that is intuive to health-
care professionals. The hApps are categorized
employing techniques similar to those used to
organize medical libraries and will be tagged
with clinical terms. Instead of one generic med-
ical-related category, hApps are classied by 24
professional audiences and 64 clinical topics.
The hApp catalog is connually being rened
with addional subcategories and tags.
Happque will also be oering hApps for other
leading plaorms (Android, BlackBerry,
HTML5, etc.) using the same categorizaon.
ROBUST SEARCH FUNCTIONS
Users no longer need to waste me scrollingthrough countless pages of generic health
apps. Instead, they can search by profession
or clinical relevance. We will also be add-
ing more tradional search opons, such as
mobile device, developer, and price, enabling
users to drill down and nd the exact hApp
they need.
USER REVIEWS AND RATINGSThe Happque store will include hApp user
reviews and rangs, which will help pre-
vent the use of irrelevant or downright dan-
gerous ones. It will also add credibility to
exceponal hApps.
WHAT IS AhAPP?
A hApp is a mobile
medical/health app
available through the
Happque store. At
Happque, we think apps
sold through our store
deserve a special name
because we take extra
steps to categorize them
and ensure that they can
be deployed as healthcare
enterprises see t.
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HE HEALHCARE ENERPRISE SORE
As hospitals and other healthcare organizaons
connue to expand their use of smartphones and
other mobile devices, the need for mass app deploy-
ment and management becomes more essenal.
Not only do healthcare enterprises require an easy
and ecient method to distribute apps, they must
also be able to do it in a way that guards against
the disclosure of condenal paent informaon.
Unlike other industries, healthcare demands a
much higher level of privacy and security.
In addion, theres a growing trend for employees
to use their own personal devices at work. This
rise of employee-liable devices calls for a new IT
management mindset that integrates personal
devices with company technology.
HE CHALLENGE: Enterprise App Use
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In a recent Forrester report, 75% o enterprises said theyve
experienced increased productivity by deploying mobile apps.
Happque oers healthcare enterprises
such as hospitals, connuing care facilies,and physician praccesthe ability to create
and customize their own individually branded
secure applicaon store. Organizaons can
stock their store with hApps from our store or
add their own custom-built apps. Employees
or paents can log in to their accounts and
securely download pre-approved hApps.
HE SOLUION: Create and Manage Your Own Application Store
66% o physicians who are using mHealth technology
are not connecting via their practice or hospital.
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MOBILE HEALTHUPDATES
Keep current onmHealth news.
Weve created an mHealth community topromote the use o mobile health technology
HAPPIQUES mHEALH COMMUNIY
HAPPTIQUES BLOGLearn about our teams
perspecves on the latest
mHealth trends.
HAPPTWEETSFollow us @happque.
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If youre just gengstarted, you can askthe Super-Users
for advice.
Talk to developers to let themknow what types of hApps youwould like to see created.
HAPPTIQUESmHEALTH FORUM
Share your ideas withfellow mHealth enthusiastson our forums.
Innovation begins with a conversation. Join the mHealth discussion today and help us shape tomorrow.
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CALLING ALL DEVELOPERS
Happtiques hApp marketplace is device andplatorm agnostic, so all developers are welcome
VOLUME SALES AND ENTERPRISE
OPPORTUNITIES
Joining Happques hApp development com-
munity gives you exposure to a naonwide
customer base of healthcare professionals
and enterprises (such as hospitals, medical
schools, and health insurance providers).
We facilitate bulk purchasing of hApps forhealthcare enterprises so they can bet-
ter manage the deployment and use of
hApps by their clinicians and administrators
organizaon-wide.
A TARGETED AUDIENCE
Unlike other app markets, Happque is focused
solely on mHealth applicaons, so we aract a
very specic customer base.
AN EASY WAY TO FIND RELEVANT hAPPS
We oer a comprehensive catalog specically
classied in a way that is intuive to healthcare
professionals for idenfying and locang hAppsfor themselves and their paents.
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DEVELOPER FEES
Help us pioneer the frst healthcare mobile application
store designed to meet the specifc needs o
healthcare proessionals.
For more inormation, contact:
NONiOS APPS
Happque is building our non-iOS (e.g.,Android, BlackBerry, HTML5, etc.) hApp
catalog from the ground. We invite develop-
ers to contact us about placing their hApps
in our store. Not only do we want to include
appropriate and relevant hApps in our catalog,
we want to oer them to our customers at the
best possible prices. Weve developed a unique
pricing structure that encourages developers
to discount their hApps. Happques standard30% fee is lowered as the discount increases.
(Free non-iOS apps will be listed at no charge.)
iOS APPS
Health and medical apps in the Apple App StoreSM
will be categorized and placed in Happques
global catalog where they can be discovered
by our users (users will be automacally
redirected to the Apple App StoreSMif they wish
to purchase). If you are a developer and oer
subscripon-based content that is purchased
outside of the iOS App StoreSM and would like to
oer promoonal or discount bulk pricing, please
contact us.
Barbara Green, Business Development & Contracng
O:(212) 259-0720 | [email protected]
Lois Drapin, Senior Advisor to Happque
O:(212) 724-8219 C: (917) 513-3293 | [email protected]
Or visit happquedevelopers.com and submit a completed Developer Applicaon form.
7/29/2019 HAPP Booklet010212hi
12/12Happque, founded in 2010 by GNYHA Ventures, is powered by technology provided by AppCentral.
Follow us on Twitter@Happtique
happtique.com
Are you ready?Mobile Health is the uture.
with Happtique.
ake control omHealth technology