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HANNOVER MESSE USA
POST SHOW REPORT
September 10–15, 2018McCormick Place, Chicago, ILhannovermesseusa.com
CO-LOCATED WITH
HANNOVER MESSE USA 2018, the first staging of the iconic HANNOVER MESSE brand outside of Germany, presented game-changing Industry 4.0 solutions over six days during its co-location with IMTS 2018 at McCormick Place in Chicago from September 10-15. HANNOVER MESSE USA 2018 covered more than 114,200 square feet of exhibit space and featured 510 exhibitors who showcased their innovations to a record breaking 129,415 registered visitors attending both shows.
HANNOVER MESSE USA
129,415 registrations
510 exhibitors
114,200 sq. ft.
■ Corporate Management – 25%■ Manufacturing/Production Management – 14%■ Manufacturing/Production Engineering – 13%■ Sales & Marketing – 12%■ Manufacturing/Production, Other – 8%
■ Less than 20 – 23.3%■ 20-49 – 16.6%■ 50-99 – 14.6%■ 100-499 – 27.3%■ 500-999 – 6.7%■ 1,000 or more – 11.5%
2018 Top 5 Job Function of Visitors 2018 Plant Size of Visitors
Identify the need for new products or equipment
Gather information to evaluate alternative product
Jointly make a buying decision with others
Justify the purchase and/or select specific brand
Make the final decision or give the final approval
Have no role in buying the products shown
25,840
21,366
24,320
19,162
16,980
9,565
Buying Authority of Visitors
2018 Plant Size of Visitors
Top 10 States Drawing Attendees
Top 10 Countries
■ 1. Illinois■ 2. Michigan■ 3. Wisconsin■ 4. Ohio■ 5. Indiana■ 6. California■ 7. Pennsylvania■ 8. Minnesota■ 9. Texas■ 10. New York
1. Canada2. Mexico3. Japan4. China5. India6. Germany7. Taiwan8. South Korea9. Brazil10. United Kingdom
equals 1% of total international attendees
1. Canada
2. Mexico
Top 10 Countriesequals 1% of total international attendeesThe white boxes represent the
23% of international attendeesfrom other countries.
Kristine Inserra, Director of Marketing Communications North America, Festo:“HANNOVER MESSE USA 2018 allowed our existing customers and new customers to see firsthand our product portfolio for one-on-one demonstrations and top-line discussions. We were thrilled by the number of exhibitors and visitors. The show exceeded all expectations for new business development.”
Aircraft/Aerospace 7%
Other12%
FabricatedMetal Products
13%
Job, Tool,Mold & Die Shop
15% Metalworking Machinery& Equipment16%
Household Appliances 0.4%
1%
Government & Military 2%
Autos/Transportation7% All Other Machinery
6%Distribution5%
Instruments & Controls 3%
Educators/Students 1%
Other Electrical Machinery Computer, O�ce Machines, etc.
1%Farm & Garden Machinery & Equipment 1%Construction & Mining Equipment 2%
Engine & Turbines 2%Banking, Finance, Consulting & Other Services 2%Primary Metals 2%Electrical Machinery & Controls 3%
Turning & LathesMachining Centers
Tools & ToolingMilling, Drilling or Boring Machines
Quality, Testing, Measuring & VisionWorkholding Devices
Grinding & Finishing MachineryCAD/CAM/CIM, Software & Components, Comm. Systems & LAN
General AutomationAdditive Manufacturing
Materials Handling/StorageIndustrial Lasers
Sawing & Abrasive Cut-o�Welding & Joining Equipment
EDM & ECMForming & Fabricating Machines
Maintenance, Environmental & SafetyComponents, Accessories, Attachments, Parts & Materials
Gear-Making MachinesServices: Engineering, Contract Manufacturing, Systems Integration, Financial & Other
Microsystems TechnologyOther
Waterjet Cutting SystemsFlame or Plasma Cutting
31,20230,874
29,80127,712
20,91319,933
18,89018,647
18,123
5,000 10,000 15,000 20,000 25,000 30,000 35,000
14,30712,008
10,9649,6809,5479,544
8,9718,3677,902
5,0715,050
3,4111,501
10223
Visitors by Industry
Products of Interest
Sayan Bose, Global Director of Industrial Machinery & Components, Industry Business Unit, SAP:“Following an outstanding experience exhibiting at HANNOVER MESSE in Germany this April, SAP brought its resources, references and pipeline of successful Industry 4.0 and intelligent product design solutions to HANNOVER MESSE USA 2018 to address North American manufacturers’ challenges. Overall, HANNOVER MESSE USA 2018 proved to be an amazing platform to showcase SAP’s innovations for the manufacturing industry powered by intelligent technologies, including Blockchain, IoT and machine learning.”