Embed Size (px)
Citation preview
Type generally falls into two primary cat-
egories; informational and or expressive.
It’s not uncommon to have a strategy for
both present in layouts. Informational text
is more common and the form responds
to long traditions and conventions of size,
spacing and established habits of organi-
zation on the page. In a book or website it
is information design that takes the lead.
Chair Hang Tag
On a poster or motion graphics expression
could lead. The ratio is determined by the
designer and the needs of the communi-
cation. An emphasis or hierarchy must be
clear and decisive so the roles each plays
in the communication are clear. In design
things are not equal.
C O C ON U T CHAIR
G E O R G E N E L S O N
C O C O N U T C H A I R
1 9 5 5
M O D E R N I S T D E S I G N
foam rubber, leather, plastic, steel, nylon
COCONUT
CHAIR
Coconut Chair1955
Modernist design foam rubber, leather,
plastic, steel, nylon
C
O
C
O
In 1945, Herman Miller co.
appointed Nelson as the
Director of Design, disregarding
the fact that Nelson had no
previous working experience of
furniture design. Depree, Chair-
man of Herman Miller, became
interested in Nelson’s insight
into making furniture that will
look innovative and useful.
Nelson was offered working
freedom within his contract,
allowing him to float outside
the Herman Miller design
group, and use designs from
other architects Nelson has
worked with. 1947 saw the
affirmation of his directorate
position, and held the work-
ing title until 1972.
”“WHAT IS THE CROWNING GLORY OF YOUR
CIVILIZATION... THE SYMBOL AS CLEAR A STATEMENT
AS THE PYRAMIDS, THE PARTHENON, THE CATHEDRALS?
WHAT IS THIS SYMBOL? WHAT IS ITS NAME?
- George Nelson
1 9
5 5
In 1945, Herman Miller co.
appointed Nelson as the
Director of Design, disregarding
the fact that Nelson had no
previous working experience of
furniture design. Depree, Chair-
man of Herman Miller, became
interested in Nelson’s insight
into making furniture that will
look innovative and useful.
Nelson was offered working
freedom within his contract,
allowing him to float outside
the Herman Miller design
group, and use designs from
other architects Nelson has
worked with. 1947 saw the
affirmation of his directorate
position, and held the work-
ing title until 1972.
”“WHAT IS THE CROWNING GLORY OF YOUR
CIVILIZATION... THE SYMBOL AS CLEAR A STATEMENT
AS THE PYRAMIDS, THE PARTHENON, THE CATHEDRALS?
WHAT IS THIS SYMBOL? WHAT IS ITS NAME?
- George Nelson
1 9
5 5
COCONUT
CHAIR
Coconut Chair1955
Modernist design foam rubber, leather,
plastic, steel, nylon
C
O
C
O
size + weight
