Hands on Digital Management Research

University of Hohenheim

Faculty of Business,

Economics and Social

Sciences

Institute of

Marketing and Management

Chair of

Digital Management

(Prof. Dr. H. Gimpel)

https://digital.uni-hohenheim.de/

Hands on Digital Management Research

Slide deck 0: Course Organization

2021

https://digital.uni-hohenheim.de/

University of Hohenheim | Digital Management2

Briefly about us


Our research topics in the field of digital management

Icons: work by Linector, flow by Becris, customers, earth, AI by Freepik, heart by Good Ware, human brain by Smashicons from www.flaticon.com

Artificial

and Collective

Intelligence

Sustainability

& Ethics

Digital

Work

and Life

Customer

Centricity

Digital

Transformation

Digital Health

Our goal is to create and transfer knowledge from the perspective of business administration and information

systems using behavioral and design-oriented methods and thus contribute to raising the transformative potential

of digitalization for individuals, teams, companies and society.

Intelligence in many forms

• Intelligent, collective decisions

• Human-AI interaction (esp. XAI)

• Anthropomorphic systems

• AI as facilitator

• Crowdsourcing

Digitization of healthcare delivery

• Hospital digitization

• Multi-professional collaboration

• Digital health services, apps, innovation

• Quality management of health care

Decent Digitalization

• Ethics of human-AI interaction

• "Dark side" of IS/IT

• Social media

• Impact of sustainability on customer

decisions and technology acceptance

• Smart, sustainable district concepts

• Energy flexible industrial production

• Digitalization in the bio-economy

Digitalization of work and private life

• Digital work / Work 4.0

• Acceptance and use of IT

• Virtual teamwork

• Digital stress

• Healthy use of digital technologies and

media

Digital business models and structures

• Strategic planning and implementation of

digital transformation

• Digital innovation and services

• Process digitalization

• Change management

• Electronic / digital markets

• Inter-company networking in ecosystems

Customer focus as value driver of digitalization

• Customer experience and customer satisfaction

in interaction with AI, IoT, etc.

• Customer data management

• Data protection

• Sharing Economy


Our team

Photos: private or Research Center FIM, no further use allowed

Research Center

Finance & Information Management


Teamwork

“Meet the Chair of Digital Management“

Information Event

May 19, 2021|19:30| live via Zoom

Industry

4.0

Digital

Health

AI & IoT

Smart

Sustainability

Digital

Work

Coaching &

Life Cycle

Concept

Leadership

Responsibility

Personal

Development

Register at:

https://t1p.de/digital-hohenheim

Photos: private or Research Center FIM, no further use allowed

https://t1p.de/digital-hohenheim


Our partners (Selection)

Academia Industry

Logos are property of the respective organization

Research Center



DIGITIZATION & LEADERSHIPLearn soft and hard skills in the areas of digitalization and

leadership during several phases, which mainly take place in

Augsburg and Bayreuth.

CORPORATE PARTNERS & MENTORINGGain valuable experience in internships offered by our partners

from industry and network with executives of well-known

companies as well as other high potentials in your class.

RESEARCHResearch innovative and application-oriented digitalization topics

as a team with the aim of publishing a scientific article.

Get in touch with renowned scientists.

Get ready for your future as digital

leader during your master‘s studies!*

IMPORTANT

EVENTS AND DATES

ACADEMIC PARTNERS

INDUSTRY PARTNERS (Class of 2020)

Information events: April 19th & 21st

Application deadline: May 5th

www.DigitalLeadershipAcademy.de

Logos are property of the respective organization* Proficiency in German required

Research Center



Topics and timetable


Hands on Digital Management Research – Topics

Icons: Head by Darius Dan, flame and rocket by Freepik, workflow by Becris from flaticon.com

Scientific thinking

• Theory

• Research processes

• Writing

Hot Topics in IS Research

• Characteristics of the digital workplace

• Coping with digital work

• Green IS

Methods in IS Research

• Surveys

• Mixed Methods

• Metaanalysis

Your projects

• Exposés

• Pitching

• Feedback


Timetable

(rough plan, for updates please see our website)

Date Topic

April 13th Introduction

April 20th Scientific thinking: Theory

April 27th Scientific thinking: Theory and the research process

May 4th Scientific thinking: Writing and quality

May 11th Hot topics:

Research about “Characteristics of the digital workplace”

May 18th Hot topics: Research about “Coping with digital work“

May 25th Holiday

June 1st Hot topics: Research about “Green IS“

June 8th Pitch of your research ideas

June 15th Research Methods: Overview

June 22th Research Methods: Surveys and structural equation modeling

June 29th Research Methods: Mixed Methods

July 6th Research Methods: Metaanalysis

July 13th Presentation of your exposés

Your h

ands-o

n w

ork


Perspectives on teaching

and learning


The aim of teaching

The aim of teaching is easy, it is to facilitate student learning

Paul Ramdsen, educational researcher, 2003

As little as one learns mountaineering, if someone carries one on the

mountain, a young person becomes an expert (for whatever subject area)

when he asks an expert

Manfred Spitzer, neuroscientist, 2012


Model of situated learning from the perspective of the

lecturer based on Cognitive Apprenticeship

Student-

centered,

permissive

Lecturer-

centered,

instructive

Modeling Lecturer as cognitive model

Coaching Lecturer assists in overcoming hurdles

Scaffolding As needed: Lecturer supports

Fading Lecturer backs out


Levels of learning (Bloom’s taxonomy)

Produce new or original work

Design, assemble, construct, conjecture, develop, formulate, author, investigate

Justify a stand or decision

Appraise, argue, defend, judge, select, support, value, critique, weigh

Draw connections among ideas

Differentiate, organize, relate, compare, contrast, distinguish, examine,

experiment, question, test

Use information in new situations

Execute, implement, solve, use, demonstrate, interpret, operate,

schedule, sketch

Explain ideas or concepts

Classify, describe, discuss, explain, identify, locate, recognize,

report, select, translate

Recall facts and basic concepts

Define, duplicate, list, memorize, repeat, state


Course organization


Some general perspectives

Icons by Freepik from www.flaticon.com

Let‘s make sure you achieve your goals

Please provide feedback

Take notes and share your thoughts

Feel free to contact us

([email protected])

Learning goals

• Understand what research and

science are about

• Understand the basics of scientific

theory

• Discuss current research topics and

methods in digital management

and Information systems

• Know how to start a research

process

• Understand quality criteria for

research papers

• Develop your own research idea

mailto:[email protected]


Documents


You receive multiple documents

▪ Reading material: Academic papers

▪ Educational videos

▪ Slides used in the educational videos or the live sessions

Our website is a central source that structures the materials and guides you:

https://digital.uni-hohenheim.de/digitalmanagementresearch

https://digital.uni-hohenheim.de/digitalmanagementresearch


Reasonable behaviors by students


• Join our live sessions via Zoom! There, we discuss the material for better

understanding

• Even though the main material is provided on the website, learning objectives

can only be fully achieved by participating in the live sessions

• To benefit from the live sessions, thorough preparation is essential

• Prior to each live session, please work through the required

material thoroughly

• Engage with the content

• Engage with the lecturers

• Engage with your fellow students

• Reflect critically

• Integrate knowledge

• Take notes

• Provide feedback

• Do not multitask

• Stay engaged


We will ask for feedback multiple times during the course

Topics

• What was most interesting?

• What was least interesting?

• What was missing?

• What do you want for the rest of

the course?

• …

Style

• What should we keep up doing?

• What should we stop doing?

• What do you want for the rest of

the course?

• …



Grading

Written documents (exposé & review)

70%

Oral presentation and discussion

30%

Your grade for this course

Exposé

• June 08: Pitch your research idea and receive first feedback

• June 21: Hand in an 80% version of your exposé

• July 13: Present your exposé in the live session (and obtain feedback)

• July 20: Hand in your final exposé (2-3 pages)

Review

• June 22: You recieve an exposé from your peer and write a review of 400-500 words

• June 28: Hand in your review

• June 29: You receive the peer-review for your exposé

Hand in your exposé and review to [email protected]



This document is an open educational resource (OER)

• License: Except where otherwise noted, this document is licensed under the

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International

(CC BY-NC-SA 4.0) license (https://creativecommons.org/licenses/by-nc-sa/4.0/).

When other sources are referenced, they typically have other licenses and restrictions.

• Attribution: When using this material, please attribute:

University of Hohenheim, Chair of Digital Management (Prof. Dr. H. Gimpel),

https://digital.uni-hohenheim.de

• Activities: You may engage with this teaching and learning material in any of the following ways as long as you

follow the license terms:

▪ Retain: make, own, and control a copy of the resource

▪ Reuse: use your original, revised, or remixed copy of the resource publicly

▪ Revise: edit, adapt, and modify your copy of the resource

▪ Remix: combine your original or revised copy of the resource with other existing material to create something

new

▪ Redistribute: share copies of your original, revised, or remixed copy of the resource with others

• PowerPoint file: If you would like to obtain the PowerPoint file of this presentation for your teaching, please get in

contact via e-mail.

• Contributions: Suggestions for corrections and additions are highly welcome. If you have any, please get in contact

via e-mail.

• Commercial use: If you want to use the material commercially, please get in contact via e-mail.

E-mail: [email protected]

https://creativecommons.org/licenses/by-nc-sa/4.0/
