A Presentation on importance of hand held devices like Smartphones, iPad, in the Hotel industry and how they will help hotels benefit.
Text of Handheld Devices Buzz In Hospitality
1. Handheld Devices - A Buzz in Hospitality
2. Facts Mariott Hotels mobile initiative has generated nearly $ 2 million in gross revenue between its Aug, 2008 launch and end of the year. Courtesy Ad Age.com Omni Hotels mobile site traffic has grown by 85 % in the past six months and mobile is seeing a conversion rate of 25%. That means 1 in very 4 people who visit Chain's App ended up booking a room. Mr. La Rose of Hilton told that wireless bookings have generated roughly $ 1.4 million dollars in an average 100 day period. Many Hotels have improved ROI of more than 25% per year. Mobile bookings have improved to nearly 85% without any promotion of mobile apps TechJini Confidential2 3. Research 100 million users will tap into App store by 2013. Mobile channel generated nearly $80 million dollar in revenue for hotels. Apps market estimated to grow by $ 2 billion by 2012. Hilton smartphone app was downloaded 126000 times. Travellers are using the apps for Reservations and cancellations Redeem the loyalty points Emergency browsing of group hotels (Source: PhoCus Wright, STR Global, Ad Mob) TechJini Confidential 3 4. ResearchTechJini Confidential 4 5. Hotels using Mobile Channels Partial list of Hotels using mobile channels TechJini Confidential5 6. Why Hand held Devices? Targeted and focused approach Very handy and large screens are easy to browse Brand Elevation Real time reservation and cancellation Easy way to promote your brand offerings Improves RevPAR, Occupancy rates at low TCO Improves Customer satisfaction and loyalty. On the fly mobility Real time updates for customers about latest offers Main factor driving this revolution is ConvenienceTechJini Confidential6 7. Smartphones ReachAll values in millions. Smart phone market growing @ 25% YoY TechJini Confidential7 8. Check List for Hospitality Industry A check list for Hotels to decide on suitable mobile strategy Hotels locations Customer segmentation business or leisure Customer segmentation based on location Understand their mobile device usage Application needs to be only for branding or for booking also It should be a mobile app or mobile website pros and cons of both technologies Decide on final mobile strategyTechJini Confidential 8 9. Native App Vs Mobile Web App Comparison Native Apps Mobile Web AppsApplication Deployment Installed on mobile Web based, runs ondevicebrowser Platforms (Rim, iPhone, Android, One app per one Multi platforms Symbian) Portability platform Integration with device features Yes Depends on devices (Camera, GPS, Compass etc) supporting factor PerformanceVery Superior Low Network Connectivity Not necessary Always Necessary Technology Independent of device Depends on themobile device browseralso User friendlinessExcellent Comparatively Low Brand Visibility Very High (App is Low ( because userthere on device)has to search) Rich content presentation (Video,Excellent Comparatively low photos etc)TechJini Confidential9 10. Native App Vs Mobile Web App ComparisonNative Apps Mobile Web AppsUser Overall experience As good as he visits aComparatively low hotel Browser compatibility Across - Not Applicable - Difficulty in compatibility all devices as of now Brand loyalty for existingHigh ( because app is Low (Many options to customersalways there on device.search for other hotels)So going to competitionis less here) Acquisition of new customers Comparatively lowComparatively high(needs promotion of app) (based on SEO promotion) Faster ROIChances are highChances are less ( Mainly (because of loyal dependent on new customers)customer acquisition)TechJini Point of ViewThere is a thin line between both mobile native apps and mobile web apps. Both need to be balanced and mixed based on the customer requirements. Even though mobile web apps gives you a easier presence across multiple platforms, native apps brings your user very rich, better and valuable user experience. It is up to the customer to decide whether what is that they want to provide to their users. TechJini Confidential 10 11. Feature Comparison Features/ HotelsHilton IHG ChoiceThe Peninsula Best Western Search and Book Hotels GPS enabled Hotel Photos Custom directions Click to Call Loyalty Points Account View Point Balances Billing Preference Pre Arrival Customization Special Offers an Promotions Pre Stay history and inquiring about the same room TechJini Confidential11 12. Feature Comparison Features/ HotelsHiltonIHGChoice The Peninsula Best Western Spa Offers Restaurant Offers Feedback mechanism (60 Sec) Movie Time Entertainment Wish List Multi Lingual LocalizationSmartphones as local room keys** Need other hardware devices like sensors also to supportTechJini Confidential12 13. Why TechJini ? Expertise in Smart phone Apps and Mobile Websites Innovation in every aspect of Application Development Life cycle More than 25 Smart phone Apps Focused and personalized approach towards each Client Experience in working with Mobile OEMs and Fortune 500 companies Quality Process with Zero defect delivery Flexible Engagement Models 100% Delighted Customers More than 60% of annual revenues from repeated businessTechJini Confidential 13 14. TechJini WayTechJini Confidential 14 15. View of Mobile Apps TechJini Confidential 15 16. Contact TechJini Solutions Pvt Ltd No. 948, Second Floor, 24th Main, Gaayathri Chambers, J P Nagar 2nd Phase, Bangalore 560078 India Phone: +91 80 41507899Mobile: +91 97409 44338Email: firstname.lastname@example.orgWebsite: www.techjini.comTechJini Confidential 16