Jon Staenberg

From Venture Capital to Vintner Capital

A little Background

• Education: BS, MA, MBA from Stanford University

• 20 years working with venture-backed companies, established 5 companies

• Managing partner at Staenberg Venture Partners

• Board seat at New Vine Logistic, consultant to Crushpad, City Winery, and Vino Visit

• Pursuing passion for wine & travel – Hand of God Wines

Where It All Began…

• Vacation: Trip to Argentina, 2006

• Connected with Stanford Business School alum – Santiago Achával

• From a glass of wine, to two glasses, a bottle … a new partnership!

Santiago Achával

• Founder of Achával – Ferrer Winery

• 4 of the 5 highest rated wines in Argentine history (Wine Spectator)

• Highest rated Argentine wine to date (Robert Parker)

• WS Top 100, 4 years running• Winemaker of the Year, Wine and Spirits

Magazine

The Wine Industry

• Over 16,000 wineries world-wide

• 68.2% of wine produced in Europe

• U.S. predicted to be number one wine-consuming country by 2011-2012

• Expected 8 – 12% growth in $20+ price points

• Most likely segment to consume wine on a regular basis: ages 30 – 54

Argentina Quick Facts

• The largest consumers of wine per capita in the world

• Second largest country in South America

• Opposite growing season

• 37 Million inhabitants

• 2001, “the crisis”

ICONIC

Mendoza Region

• 2-hr flight from Buenos Aires

• Dry climate & high average temperatures

• Largest of Argentina’s wine producing areas

• Over 1500 wineries in the region

• Comparisons drawn to Napa Valley

• Prized for its production of Malbec

Malbec

• Characterized by dense color, medium-to-full body, flavors of

blackberry, cherry, plums, chocolate

• First planted in Argentina in 1852

• Originally used in Cahors region of Southwestern France

• More than 70% of world’s Malbec is grown in Argentina

Hand of God Wines

• Started 5 years ago

• Located in the Uco Valley

• “Mano de Dios” – 1986 World Cup Win

• Premium vintages

• Launching July 2011

Questions?jon@staenberg.com

Jon@Staenberg.com

www.Hand of God Wines.com