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3/27/13 12:19 AM Hammer of the Goddesses By Jim Baade The most amazing things can happen when you’re just out there trying to elevate the conversation. I was doing some media interviews on the subject of my first movie being accepted into the Rock and Roll Hall Fame in Cleveland, (Flint’s Best Rock). If you haven’t seen it, “Flint’s Best Rock” is about my hometown radio station where I worked throughout much the 1980’s and I witnessed WWCK, 105 FM as a juggernaut that dominated with the highest ratings of any rock station in the country for a time! And yet, ultimately it crashed, till by the end of the decade the station was sold and its entire staff was fired.

Hammer of the Godessess

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The first ladies of rock radio in Michigan

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Page 1: Hammer of the Godessess

3/27/13 12:19 AM

Hammer of the Goddesses By Jim Baade

The most amazing things can happen when you’re just out there trying to elevate the conversation. I was doing some media interviews on the subject of my first movie being accepted into the Rock and Roll Hall Fame in Cleveland, (Flint’s Best Rock).If you haven’t seen it, “Flint’s Best Rock” is about my hometown radio station where I worked throughout much the 1980’s and I witnessed WWCK, 105 FM as a juggernaut that dominated with the highest ratings of any rock station in the country for a time! And yet, ultimately it crashed, till by the end of the decade the station was sold and its entire staff was fired.

Still, in its heyday the reasons for 105’s success were many, but talent must top the list. Under Peter C Cavanaugh, 105’s air staff was stacked with radio greats; names like: Ron Shannon, Sean McNeal, Mark Miller, Tim Siegrist, Jeff Holbrook, Art Morrison, Randy Stephenson but wait… there was also a young lady who at the age of 18 began her radio career at Flint’s Best Rock, and Shelley Sherman was her name.

(1982 Billboard Magazine’s

Top Rocker)

Page 2: Hammer of the Godessess

Shelley Sherman was the only female jock at WWCK when I came there and Suzie Essex soon followed her. It was Suzie Essex, who brings me to my point, for she in fact inspired this story;“Your movie is sorely lacking” Suzie emailed, and went on to write that my movie didn’t focus enough on the woman of Flint’s Best Rock. (Shelley Sherman WWCK

early 80’s)

Well, Flint’s Best Rock did include the ladies, but they WERE NOT featured in the same way some of the men were. You know what, my friend Suzie is right, these first ladies of rock radio deserve some long overdue recognition.

That’s why I looking to tell the story in a non-profit documentary short about some of the first lady DJ’s of rock radio.

The movie will focus on FM female DJ’s who rocked us in the 70’s and early 80’s. Not only at WWCK, but also at WRIF, WLLZ, WABX, WHNN, WWWW and others. I’m looking for names, photos, station memorabilia, air checks; anything to put together a tribute.

(Suzie Essex with Sean McNeal 1982)

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My goal is to have this movie released by this summer, so what do you say?

Sincerely,Jim Baade

[email protected]

(Linda Lanci WWCK 1984)