Hamilton County Business Magazine Dec2013/Jan2014

ALL ABOARD! ITM Celebrates the Holidays

Plus…• Bus Driving Doctor

• Marketing with a Story

• Grave Torpedos

Focus: Banking and Finance Hamilton County Home ShowJan. 18 & 19 2014

See page 19

DECEMBER • JANUARY 2014

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December / January 2014

Features

Entrepreneur

Ethics

Marketing

Management

History

8

10

20

21

34

Columns

4 December • January 2014 • Hamilton County Business Magazine

The Nickel Plate Railroad mixes with traffic on 8th St. in Noblesville

Cover photo courtesy of the Indiana Transportation Museum

Banking and Technology

Profile-Tom Wagenhauser

Off the Clock-Dr. Charles Harris

Retail Roundabout

The Pitch-in

Chamber Pages

Book Mark-I Killed a Rabid Fox with A Croquet Mallet

141618222426323335

11 Indiana Transportation Museum

Dining Out

Business Resource Directory

www.hamiltoncountybusiness.comPublished six times per year by the

Hamilton County Media GroupPO Box 502, Noblesville, IN 46061

317-774-7747EDITOR/PUBLIsHER

Mike Corbett [email protected]

CREATIvE DIRECTORMelanie Malone

[email protected]

Christine Bavender [email protected]

Deb [email protected]

Jeff Curts [email protected]

Rosalyn [email protected]

Shari [email protected]

Samantha [email protected]

Patricia Griffin [email protected]

CONTRIBUTORsEmmett Dulaney DBA

[email protected] Heighway

[email protected] Slaughter

[email protected]. Charles Waldo

[email protected] Weigel

[email protected] William J. Wilhelm [email protected]

Please send news items and photos to [email protected]

Submission does not guarantee publication

Subscription $20/yearTo subscribe or advertise,

contact Mike Corbett at [email protected]

Copyright 2014 Hamilton County Media Group.

All rights reserved.

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December • January 2014 • Hamilton County Business Magazine 5

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Letter from the EditorDecember • January 2014

Mike CorbettEditor and Publisher

I’ve always admired people who are good at telling stories. I’ve heard that Abraham Lincoln was a superb storyteller and the movie “Lincoln” stressed that part of his char-acter. Good stories have a way of driving home a point that goes beyond the words, and those with the talent for telling them have unique access to people. They can get and hold their attention better than most. They’re great communicators.

That’s why a recent program offered by Nickel Plate Arts caught my attention. A few months ago, they launched Jabberwocky, an event that features the art of storytelling. Every month, they invite the public to come hear stories (and tell their own if they are so inclined). There are usually four “featured” storytellers, arranged beforehand, to get things rolling. Then, they open the floor and anyone with a story may get up and tell it. The stories are usually five to ten minutes long, all ad-libbed to an appreciative audi-ence.

I’ve been to the first two and am very impressed by the quality of local storytelling tal-ent. Frankly, I wasn’t sure what to expect. I’ve never attended this kind of event before but knowing human nature, I expected it to be a challenge to get people to get up and talk. What a surprise! After the four scheduled speakers finished, audience members willingly got up and told their own stories. I recognized a large proportion of the audi-ence as journalists (natural storytellers), but otherwise it’s a good cross-section of the community.

Jabberwocky happens the third Thursday of each month at 7PM, and rotates locations between the Fishers Library and Ji-Eun Lee Music Academy in Fishers. Any and all stories are welcome. I encourage you to check it out soon!

What does this have to do with business?I’m getting to that. I’ve been eager to do a story about stories for a long time. In our line of work, the story is everything. After all, that’s what makes up more than half of the content of this magazine, so we’re close to it. So, when the invitation arrived to review a book on storytelling for business, I jumped at it.

A good story’s unique ability to capture and retain a listener’s (or reader’s) attention has an obvious business application. Commercials, print ads, websites, and most other marketing material all benefit from good storytelling techniques. How many ads have you seen today? How many do you remember? Odds are that the most memorable ones told a good story. So I review the book on page 32. It’s short but powerful, in that it has good advice on improving our storytelling skills to make our marketing more effective.

Tis the SeasonWe pledge to continue to refine our storytelling skills in the new year here at HCBM. As the year draws to a close and you are considering your marketing plan for next year, please consider investing your marketing dollars in this publication. If your customers are other businesspeople, we reach them in a very cost-effective manner and can help you build your business. We tell local stories, employ local writers and reinvest our revenues in the local community.

A heartfelt thank you to all of our advertisers and supporters this year.

Happy New Year,

Editor and Publisher



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knew my father, or who knew that store, thought he was involved in the horrible tragedy and they were not happy about it. Someone threw a rock through the picture window in the middle of the night. There was graffiti spray painted in the parking lot after hours. Business dropped off immedi-ately and took awhile to recover.

The LessonTo say that no publicity is bad pub-licity is to naively underestimate the power of an impression and our reaction to it. Over the years, count-less other small business owners have learned this lesson the hard way. Proverbs 16:18 (NIV) says “Pride goes before destruction, a haughty spirit before a fall.” Two synonyms for haughty are proud and overcon-fident: two words that describe traits of many a successful business owner. There is nothing wrong with wanting to promote your business or yourself, but be very careful when you assume that others have your best interest at heart. A small dose of caution can go a long way. HCBM

There are is an old business-related saying that there is no such thing as bad publicity. While that may be correct for some, it is far from true when it comes to entrepreneurs or small business owners. They need to protect their brand carefully. While it can take years to build an image or a reputation, it can be damaged in an instant. Letting your guard down is one way to make yourself susceptible to such a fall, as is illustrated by the following case:

When my father bought a small town package liquor store many years ago, he changed the layout of the store. He took out a third of the shelves, added twice as much lighting, and rearranged things to incorporate natural light from a large picture window. While he still stocked the same merchandise, the building now looked more like a supermarket and less like a cave. He took great pride in the changes he made and appreciated comments from customers – choos-ing to view them as affirmation that he really did know a little something about business and marketing.

A Surprise VisitorOne evening, a news van pulled up. The reporter told my father that she had been covering a story in another town and was on the way back to the station when she saw this beauti-ful building. It was, she said, the best package store she had seen and she

wanted to know if it would be alright for the cameraman to film some of the store without sound that could be added to their library of stock footage. It would be kept on hand, she said, in case they ever did a story on how to turn a business around. As such, it might never make the air, or it might be shown next month, next week, or at any time that it would be appropri-ate. The request played straight into my father’s self-esteem and he readily gave them permission.

The cameraman filmed for about thir-ty minutes. True to their word, they shot lots of footage of the business on the inside and outside, but they spent the majority of their time filming my father. Tickled to be the center of attention, he jokingly rang up every transaction and smiled from ear to ear with muscles he rarely used. My father thanked the news team for noticing a small business and a small businessman, and wished them the best as they went on their way.

We didn’t have to wait an entire month for the footage to find its way on the air. We didn’t even have to wait a week. The film was used in one of the lead stories the very next night, only the story wasn’t about turning a business around. The story was about an underage drinker, the ease with which he was able to buy alcohol, and the unfortunate accident which left him a quadriplegic for life. The whole time the story ran, they showed my grinning father, who had had nothing to do with the incident in question, ringing up sales. At no point did they identify him or his store, but men-tally – and wrongly – viewers con-nected what they were hearing with what they were seeing. Those who

While you need to be cautious of the media, there is no reason to avoid them. Sometimes, you need to be responsible for your own promotion and a previous

article in HCBM shows the basics of writing press releases. Find

it here: http://hamiltoncounty-business.com/press-release-101/

Emmett DulaneyEntrepreneur

Be Very Cautious of the MediaThere IS such a thing as bad publicity

Emmett Dulaney teaches entrepreneur-ship and business at Anderson University.

While it can take years to build an image or a reputation, it can be

damaged in an instant.



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Some legislators claim that Hoosier beliefs support a ban on same-sex marriage. However the Bowen Center for Public Affairs at Ball State Univer-sity published results from the fifth annual Hoosier Survey that showed a majority of Hoosiers actually oppose a constitutional amendment to ban same-sex marriage (54% oppose, 38% support, 8% don’t know). National public opinion polls demonstrate that the majority of Americans now support same-sex marriage (Pew Research Center, 2014).

Some legislators lay claim to morality as articulated in religious scripture. But is our government founded upon religious beliefs and interpretations of religious scripture? Of course not! Regardless of the origin of a belief, those beliefs that degrade human-ity, segregate humanity, and demean humanity are immoral.

If HJR 06 is passed into law it will be a black eye on the State of Indiana that will thwart businesses’ and other institutions’ efforts to recruit highly-skilled talent to work in Indiana. Indi-ana’s image as a population of bigots and irrational zealots will become a source of national shame.

House Joint Resolution No. 6 is unjust and immoral. Eli Lilly and Company, Cummins Inc., other business, and institutions of higher learning have spoken out against this proposed amendment. All Hoosier businesses should take a stand against HJR 06 before the next legislative session begins early next year. HCBM

Dr. William J. Wilhelm teaches busi-ness ethics and social responsibility management at the Scott College of Business at Indiana State University. Reach him at [email protected]

Morals are standards for behavior in relation to others by which people are judged. The defining principal of moral judgment is to enhance the human condition. Standards of behavior that enhance the human condition are moral. Standards that demean or degrade the human condi-tion are immoral.

Similarly, While it can take years to build an image or a reputation, it can be damaged in an instant. Dr. Martin Luther King articulated this concept eloquently during the civil rights movement in his seminal treatise on justice, Letter from Birmingham Jail: “Any law that uplifts human person-ality is just. Any law that degrades human personality is unjust. All seg-regation statutes are unjust because segregation distorts the soul and dam-ages the personality.”

Equal RightsHouse Joint Resolution No. 6 to amend the Indiana constitution is aimed to segregate, degrade, and demean a dis-tinct population of humanity. The text of the proposed amendment reads:

Only a marriage between one (1) man and one (1) woman shall be valid or recognized as a marriage in Indiana. A legal status identical or substan-tially similar to that of marriage for unmarried individuals shall not be valid or recognized. The effect of this proposed law is to deprive gay and lesbian persons the right to marry and form families, a right guaranteed all men and women under Article 16 of the Universal Dec-laration of Human Rights, which the United States endorses: (1) Men and women of full age, without any limitation due to

race, nationality or religion, have the right to marry and to found a family. They are entitled to equal rights as to marriage, during marriage and at its dissolution. (2) Marriage shall be entered into only with the free and full consent of the intending spouses. (3) The family is the natural and fundamental group unit of society and is entitled to protection by society and the State.

The wording in Article 16 does not state that only a marriage between one (1) man and one (1) woman shall be valid or recognized as a marriage as the proposed amendment to the Indiana constitution states.

Additionally, Article 7 of the Universal Declaration of Human Rights states that all people “are equal before the law and are entitled without any discrimination to equal protection of the law. All are entitled to equal protection against any discrimina-tion in violation of this Declaration and against any incitement to such discrimination.”

The proposed amendment to the Indi-ana constitution violates this guar-antee of equal treatment under law. In Dr. King’s words, “An unjust law is a code that a majority inflicts on a minority that is not binding on itself. This is difference made legal.” This is blatant discrimination.

Black EyeWhat could be the legislature’s justifi-cation for acting on such discrimina-tory legislation - especially after the U.S. Supreme Court struck down the Defense of Marriage Act this summer as being inherently unconstitutional?

Why the Defense of Marriage Amendment is Immoral

Kena HollingsworthEthics Bill Wilhelm



Indiana Transportation Museum keeps railroad heritage alive By Rosalyn Demaree

ndiana Transportation Museum volunteer Jennifer Dodge tells the story of a local woman that took her friend for a drive to Nobles-ville’s Forest Park this fall.

The friend grumbled about going there. “I don’t golf and have no interest in a carousel. What are we doing here?” he scoffed.

When he looked out the other side of the car, two red cabooses caught his attention.

His eyes lit up and he got emotional as the longtime train fan saw loco-motives, climbed in and out of coaches and freight cars, and took in all the other railroad memorabilia on display.

Three hours later, he had to be dragged away from the 53-year-old museum.

“ITM’s best kept secret is that we ex-ist,” said Ed Fouse, a 24-year vol-unteer and chief dispatcher for the numerous excursions that operate from May through December.

Growing in popularityBut some people know the secret.

Last year, ITM carried 41,267 passen-gers over 6,903 miles. Those numbers are expected to be eclipsed when this year’s final train pulls into the yard in late December, Fouse said.

For every one of those miles, there was a crew of dedicated volunteers doing tasks as simple as selling tickets to those as nerve-wracking as driving the thundering locomotives down the middle of Eighth Street in Noblesville.

Dodge, assistant chief dispatcher and manager of the gift shop, estimates 60 percent of riders are from outside Hamilton County. “We get a lot of riders from the southside and eastside

TrainsTrainsTrains

The Timeless Appeal of

The Timeless Appeal of

Indiana Transportation Museum keeps railroad heritage alive

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of Indy,” she said. “And we get them from other states and countries.”Armed with camera equipment, a train buff from Chicago rushed into Hobbs Station less than 30 minutes before the final Hamilton Harvest train (formerly the Pumpkin Train) was due in. He’d had business in Delphi over the weekend and wanted to see everything ITM has to offer. He left as quickly as he entered, bound for Cicero to get photos there, then he planned to race back to Forest Park for more.

Dodge and the other gift shop workers see this all the time. She’s cites one reason ridership and museum atten-dance increased this year is because ITM is listed in the Tourist Trains Guidebook, a state-by-state compen-dium of heritage railroads.

Not everyone is an experienced rider, though. Dodge estimates that about 30 percent of the passengers this year had never ridden a train outside of miniature ones at zoos or similar locales.

Polar Bear is No. 1 rideThe FairTrain has long been the ex-cursion with the most riders.

Fouse said about 15,000 rode it this year. But the Polar Bear Express, an interactive ride where children meet Snowflake the Polar Bear, Santa and Mrs. Claus, is on track to becom-ing ITM’s bestseller. The museum is increasing the number of trips and adding cars to meet the demand for tickets. Still, about half the trips were sold out more than a month before the first coach loaded.

“People know us for the FairTrain and are always surprised to learn we offer so much more,” said Art Hall, an ITM board member and leader of the museum’s Business Team.

The Blue Arrow (formerly the Pizza Train) repeatedly sells out and is another one popular among families. Dinner on the Diner attracts adults almost exclusively, he said. They enjoy a multi-course meal with white tablecloth service in a leisurely ride on a 1930s dining car. Renovations on the diner prevented it from being used this year, but it is expected to be back in service in 2014, as is ITM’s steam locomotive.

Funding challenges the nonprofit mu-seum. While it’s named the Indiana Transportation Museum, it receives no state or federal money. Donations account for 5-10 percent of its budget, Hall said, and 90-95 percent comes from earned income – ticket and merchandise sales, museum admis-

sions and chartered trips for schools, businesses and organizations.

His wish for ITM is to be able to operate all the way to Downtown Indianapolis. Hall pictures trips to Colts and Pacers games as well as restaurant, shopping and other entertainment venues around Circle Center Mall.

“A lot of people living in affluent areas of Hamilton County would like to go Downtown without the hassle of driving or parking,” he said. “We’d like to see them take the train to make the trip part of their night out. HCBM

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Interior of Flagler Car, owned by ITM

Volunteers make it happen

Every crew member you encounter during the ITM experience is a

volunteer. They range in age from preteens to ones in their early 80s.

In 2012, they amassed about 100,000 hours.

A few are former or current railroad workers but most are just people who

like to be around trains.

Some jobs can be done with little training. Dispatchers, conductors, brakemen and engineers must go

through years of training on the job and in classrooms, be licensed and take continuing education classes.

For information about volunteering, chartering a train for special events

or becoming a business sponsor, con-tact the ITM office, (317) 773-6000.


Contact: Jeff Laughlin 317.250.0705

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Nickel Plate District

ou’ve seen the commercial… the one where the woman makes a deposit into her account by taking a picture of a check from a bench at the zoo with her daughter. Or maybe you’ve recently paid the plumber. He pulled out his phone with a small scanner attached to it, swiped your credit card and had you sign with your fingernail. Then you received a receipt for the transac-tion in your email. Everywhere you go, technology is changing the way you manage your finances.

Indiana innovation Fort Wayne based Allied Payment Network started with the vision of adapting new technologies to help banks and credit unions deliver better

services. Working in collaboration with Malauzai Software Inc., the company developed Picture Pay – the first mo-bile app enabling someone to pay a bill by taking and transmitting a picture of it to their bank.

“You snap a picture of the bill to make a payment,” explained Ralph Marcu-cilli, President of Allied Payment Net-

work. “Then you confirm the amount and the date on which you want the payment to be delivered. The technol-ogy reads all of the information from the bill then makes the payment.”

Marcucilli said that the technology is the same as that used for depositing a check. The phone or tablet’s camera is central to the mobile experience – simplifying the process for the indi-vidual. So, rather than having to type in information like the online banking process requires, the user can simply take a picture.

Because mobile devices have addi-tional layers of security, they are more secure than a business or home com-puter. Marcucilli said that the bank can

see and know that you are paying from a phone con-firming that it is the same phone you have identified and used in the past.

“We are also working on an enhancement,” Marcu-cilli stated. “We are de-veloping an analytic that will look at your payment history and prompt or ask you if you would like to schedule the next payment. It will remind you so you don’t have to worry about a late payment.”

Two Indiana institutions are already using Picture Pay with their members: 3Rivers Credit Union in Fort Wayne and Ameriana Bank in New Castle. Allied Payment Network already has a dozen banks around the country using or implementing Picture Pay as a tool for their customers.

Marcucilli said they are already testing new technologies that would allow

someone to pay a bill with a voice command. Called Voice Pay, the tech-nology allows the user to pay someone they’ve paid in the past by speaking or taking a picture.

ITMsWhile online banking has become a standard, banks are stretching to expand services that maximize their potential to reach and services for cus-tomers. Smart ATMs allow people to make envelopeless deposits of checks or cash. The ATM scans the check or cash, verifying the amount with the customer, then the customer can iden-tify where the deposit should go, into a checking or savings account. Dan O’Connor, VP and Chief Information Officer of STAR Financial Bank, says STAR is exploring ways to take this one step further with the development of interactive teller machines or ITMs.

“A little more than an ATM, the interactive teller features automated branches with a live, two-way interac-tive video,” O’Connor said. “The teller in these situations can perform almost every standard banking transaction. ITMs enable banking without the bricks and mortar and without a spe-cific person at that location performing the functions. The teller might be on the premises or in another location while giving the user an option for an electronic experience.”

Although ITMs would not have the same 24-hour accessibility as an ATM, they would further automate the bank-ing process, benefiting both clients and banks. As a hybrid to the ATM, the ITM would create access to a teller from a kiosk rather than a banking facility.

STAR is also rolling out Touch, a personal financial management tool that allows people to see all of their

Virtual Finance Technology is changing our relationships with banks

Focus: Banking and Finance

By Deb Buehler

Y


UnderstandingWhy did Freije engineered SolutionS

SWitch to a Family-oWned bank?

For Michael Webster, lukewarm isn’t an option. His company engineers, services and installs industrial refrigeration, HVAC and more for large-scale food and beverage distribution facilities across the country. So when he needs innovative financial thinking to help his business grow, he needs a bank willing to take the extra time to understand his niche business. That’s why he switched to STAR Bank, a family-owned bank that warmly treats its customers like partners, not spreadsheets. Are you ready for a switch?

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personal finances, not just those that are carried by STAR. A user can check their real estate, home and car assets, savings and checking and investments to get a clear picture of their entire financial portfolio.

“Touch can help someone create a budget so they can manage their finances,” says O’Connor. Currently available as an Apple ILS app it will soon be available in an android based format too.

On the horizon: a digital wallet, which allows individuals to make electronic commerce transactions online or with a smartphone in a retail outlet.

Ribbon cutting While most banks are expanding their online services, others were launched as online only operations. First In-ternet Bank, based in Indianapolis, was among the first state-chartered,

FDIC-insured institutions to operate solely on the Internet, and now serves customers in all 50 states. In July, First Internet Bank of Indiana opened its Fishers location, where 65 banking and mortgage professionals are con-ducting business. Services include the full range of banking resources. The bank filed for an initial public stock offering in October and is currently in a quiet period.

While Allied Payment Network seeks to provide technology solutions for credit unions and banks, the financial institu-tions are working to grow their custom-er relationships by increasing efficien-cies and differentiators in the market.

STAR’s O’Conner views technology as an asset, “Customers gain more effi-cient banking resources and strategies while the bank streamlines internal processes.” HCBM

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THE PARAMOUNTTHEATREANDERSONTICKETS:$12-$32STUDENTS: $5

HEATHER BAYSSOLOIST

HEATHER BAYSSOLOIST

765.644.2111

amilton County resident Tom Wagenhauser manages to mix work and play. While his main job is operat-ing a successful Information Technol-ogy consulting firm, his passion and hobby take him back to his days as a youth, pumping quarters into arcade games such as “Neo-Geo” and “Racing Jam”.

Initially looking for ways to provide his IT staff a stress reliever, Wagen-hauser purchased his first arcade game back in 2011 for the company break room. Inspired by the reality-based “Storage Wars” television series, he found himself combining a love of auctions with a renewed interest in arcade games, and in his spare time, began to travel to auctions in Michi-gan. He bought four games at his first auction, and the fire was lit. “My first big project that really made me pas-sionate was an old Star Wars sit-down game in which the player operated as a starfighter and shot at the reb-els. The game needed some rehab work and I learned, through various sources, how to repair and replace the “guts” of the system, convert it, and now it’s a full-blown operational sys-tem, internet capable and with a blue-ray dvd player. That got me enticed into working on and repairing some of the games.” Wagenhauser began to buy more games, which are valued at a retail price range of between $600-$3,000, played them for awhile, then collected more.

Business opportunityHe soon came to the conclusion that others might appreciate the nostalgia he felt for the games, and as more companies begin to provide wellness centers and look for ways to improve company morale, Wagenhauser saw


an opportunity to share them with an entrepreneurial slant. “My thought was, for $75 a month, we’d provide the game, change it out once a month, so people wouldn’t become bored with it, and give employees a great release during their workdays.” Wa-genhauser compares it to a “Netflix” model, and recently began promoting the service through a website, www.noblegames.net

The website lists around 25 games currently available, and targets both businesses and residences within a 25-mile radius of Interstate 465 as potential customers. “I realized that people in my age group, in their early-30’s to late 40’s, grew up spending a lot of their time at the arcades. Now, our age group can finally afford some of these things, and the popularity of bringing these games back into theirlives is increasing rapidly.” Upon de-

livery, the games are set to free play, minimizing the hassles of spending or collecting money.

Wagenhauser understands as well that more and more businesses are designing open work spaces and environments meant to appeal to next generation employees. “Companies recognize that recreational rooms are good for morale and help employees “de-stress”. Our approach gives them a

For The Love of the GameI.T. pro brings back classic arcade games

Profile

Story and photos by Jeff Curts

Tom Wagenhauser

H


Every 25 minutes someone dies from a prescription drug overdose.

More people abuse prescription drugs than cocaine, heroin, hallucinogens, and inhalants combined.

One in 20 people have used prescription pain killers for non-medical reasons.

Middle-aged adults are the most likely to overdose from prescription painkillers.

One in five Indiana teens have admitted to abusing prescription drugs.

The Indiana Prescription Drug Abuse Task Force wants Hoosiers to learn more about the dangers of prescription drug abuse and misuse, how to preventit and how to talk to others about it at BitterPill.IN.gov.Because this is one bitter pill we don’t have to swallow.

Paid for by the Indiana Attorney General Consumer Protection settlement fund.

(Prescription drug abuse has reached epidemic levels.)

cost-effective outlet at $75 per month or $900 annually, which is a small investment for keeping people happy and productive.”

The most popular arcades for rent include Golden Tee, a classic pinball game complete with various obstacles, Galaga, where, as a spaceship, players attempt to fight off enemy fighters , Ms. Pac Man, one of the most popu-lar video games of all time, and Police trainer, a target practice game.

The VisionAs Wagenhauser makes the rounds at various county chamber events and networking functions to promote the concept, he’s excited that the arcade games of yesteryear are creating a new generation of fans. Indeed, every-thing retro comes back again.

He plans to turn a portion of an office suite off Cumberland Road in Noblesville into an arcade area, per-haps partnering with a young profes-sionals group to sponsor an outing or group function. There is also the possibility of renting out the space for ancillary events such as private birthday parties or corporate retreats.Though his hobby is now a business, Wagenhauser still enjoys playing the games, and has eight stationed in his garage.

As for the future, the affable entre-preneur has a vision. “Ideally, what I’d like to do is have 50-100 games that are constantly rented with rotating stock. The idea is to allow people to get back into the games they once en-joyed, and promote the concept that installing an arcade at the workplace is going to help, not hurt productivity. I think we’re in a time of having to trust our employees and understand they’re getting the work done, instead of the old mentality of punching a

clock for 8 hours. We’re all work-ing hard; we’re all connected to the workplace whether we’re physically there or not with smartphones. There should be some kind of reward or release, that’s what I hope our games can provide. I just want the opportu-nity to allow people to appreciate the arcades from their youth. It’s a good feeling for me to give back, knowing the enjoyment these games brought to so many.” HCBM

asks travelers where they would like to go on future trips. “Word of mouth built the trip schedule and people of all ages meet at the Noblesville High School north lot in early mornings on weekends to have fun, socialize and get away,” he says. Retired seniors

often join his trips as his prices are reasonable. Very few trips have been cancelled due to not filling the bus. Harris chooses mid-priced hotels and has the know-how to save passengers money and will not even accept a tip at the end of the trip. He furnishes snacks and beverages as well and his nurse helps distribute the goodies.

This year’s trips included The Holland, Michigan Tulip Festival, as well as a mystery trip, both one day excursions. A full busload visited Kentucky on the mystery trip, touring a distillery, enjoying a gourmet dinner on a train through the hills of Kentucky, horse and buggy rides to town and a tour


By Patricia Griffin Mangan

Off the Clock

On the Road withCicero doctor moonlights as bus driver and tour guide

r. Charles Harris of Cicero surprised friends and patients and even himself when he started his part time busi-ness a decade ago. The family practice doctor knew early on that he liked driving a bus. As a student in Bloom-ington, he took on a job driving other students around campus and this became his second calling. “I found great enjoyment in meeting people and I just liked driving.” After com-pleting medical school, he did some traveling but 12 years ago he decided he missed driving and applied for a CDL (commercial driver’s license).

“So I went to the bus company and said ‘I am a doctor and I want to drive a bus’ and after they stopped laugh-ing, they gave me a job.”

The birth of Chuck’s Wagon Tours took place a decade ago when Har-ris got the urge to start taking people on trips. He purchased a bus uniform and put up signs of forthcoming trips near his office in Cicero. He did re-search on his destinations and printed

brochures. Patients, his nurses and office staff began spreading the word and accompanying him in his rented luxury motor coach. He serves as the tour guide. The buses are comfortable, with reclining seats, DVD and VCR, and a restroom. Generally the trips include tourist towns where shopping and good restaurants are part of the getaway. “I went into this traveling as it became my passion and not for financial gain” said Harris.

Planning ItinerariesHe meets with patients and friends to pick cities and towns to visit. He also

“Some guys like golf and are big sports fans. I like

to drive a bus.”-Dr. Charles Harris

D

Patr

icia

Man

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of a mansion visited by songwriter Stephen Foster.

Recurring annual trips include a Chi-cago Cub vs. St. Louis Cardinals game and Christmas shopping in Chicago. This year there were also trips to Gettysburg, PA, Washington D.C. and a year-end trip to Nashville, TN, and Disneyworld.

Prospects for next year include a one day trip to Warsaw, Indiana’s salt mines stores, Winona on the Lake, a theatre and railroad station, a turkey farm in Valparaiso and an estate in Dyer, IN, where peacocks roam the premises. Two and three day trips are being considered to Ohio and Illinois destinations. Being a busy doctor dur-ing the week, Harris prefers to drive no more than 250 miles, with a few exceptions for 2 and 3 day trips. Hoosier Roots Harris was born in East Chicago and his family moved to the west side of Indianapolis when he was young. He graduated from Ben Davis High School, attended IU, and did his intern-ship in Oak Park, Illinois, where he met his wife, Cyndi, a nurse. They have three children, all grown. Cyndi and the kids travel with him occasionally.

Harris did his residency in Quincy, Il-linois but decided to remain a Hoosier and relocate to Hamilton County. He has been with Riverview Hospital for 26 years. Harris first began his practice in Arcadia in l986 and moved to Cicero in l991. He thought his life was planned strictly in medicine and helping people but things took a curve as he ventured out into the world of travel. “Some guys like golf and are big sports fans but I like to drive a bus” he says. And, if anyone gets sick, there is a doctor available.

Get more info on Chuck’s Wagon Tours at 773-263-0827 or 317-385-1364. HCBM

Traditional or Digital Marketing: How do you Choose? Five reasons why a mix remains your best strategy

Marketing Joe Weigel

It seems everywhere you turn you see or hear about the Internet and social media. From companies blogging their latest news to consumers “lik-ing” a local business to get discounts, it seems that the World Wide Web and social media have become the dar-lings of the marketing landscape.

As the Internet continues to impact the commercial environment, busi-ness owners must be asking them-selves, “Surely the Internet and social media are all we need nowadays to market our company. We can stop running those TV and radio com-mercials and placing newspaper ads.” Well I beg to differ.

Multiple SourcesWhile consumers are integrating the Internet and social media more and more into their lives, they haven’t abandoned traditional media sources and media habits. As recent news events have demonstrated, consum-ers get their information from mul-tiple sources, turning their attention to different media types at different times and for varied reasons. For example, two years ago when Twitter feeds rumored the death of Osama Bin Laden, consumers turned to their television to verify the rumors. The next day, many picked up copies of daily newspapers to get the expanded, in-depth story.

While I encourage my clients to in-clude social media in their advertising and public relations efforts, I do not advise anyone to drop traditional media. It’s just too important.

It may seem like traditional media is losing its usefulness and its effective-

ness. Some newspapers and maga-zines have folded. More and more people are turning to social networks to get the news. And popular bloggers are reaching an increasing numbers of people.

All this is true.

However, companies still need tradi-tional media for marketing to fami-lies. Here are five reasons why:

1. Traditional media outlets are instantly recognizable.Chances are, consumers can recog-nize your town’s newspaper rather than the most popular blog in your area. Traditional media have been around longer than social media, and many have built identifiable and cred-ible brands.

2. Traditional media give you instant prestige.Because traditional media are rec-ognizable and often seen as credible, getting exposure through them gives you instant status and credibility as well. On the other hand, being inter-viewed on a blog or web TV may not have the same effect on your families.

3. Traditional media still reaches large audiences.As long as a traditional media outlet is still publishing or airing, chances are it continues to reach a big enough audience to keep it viable. Research shows that consumers continue to

spend more time with TV than with any other media. This is why many online stories take off only after tradi-tional media talk about them.

4. Social media feeds on traditional media.Bloggers often write about what’s go-ing on in traditional media, whether it’s a new TV ad or a story that ran recently in the news. If you land an interview on the local radio station or a news story about your firm runs in the local paper, you’re likely to catch the attention of social media as well. Furthermore, appearing in traditional media gives you something to post on your website or Facebook page. It’s what I like to call the “media multi-plicity effect”.

5. Traditional media have huge social media presence.Traditional media outlets often also have their own Internet presence, such as websites, blogs and social net-working profiles. Those media outlets with websites usually get more traffic than even the most popular blogs.

So if you were ready to ditch tradi-tional media for social media — don’t! You still need traditional media to reach an audience and establish your credibility.

The most important thing is to target the media outlets that YOUR con-sumers are embracing, whether it’s a digital medium or a traditional one. Chances are, you’ll do best to have a mix of both. HCBM

Joe Weigel is the owner of Weigel Strategic Marketing. Reach him at [email protected].

…if you were ready to ditch traditional media for

social media — don’t!


They Said What?! Communicating Across Generations

Management Robby Slaughter


Whether you look around your company, your non-profit, or place of worship, you’ve seen them. People from other generations are every-where. And while we might nor-mally acknowledge our elders or look hopefully on our youth, these days the gap in ages often leads to friction and frustration. We often feel we can’t understand how people think that weren’t born in our own era.

According to the Bureau of Labor Statistics, there are over 150 million Americans in the labor force. But that figure hides the shift in age brackets in recent years. Since the 1960s, the number of working individuals aged 45-65 has increased by ten points. Employed Americans who are over the age of 75 has doubled. Accord-ing to the Indiana Business Research Center at Indiana University, this population distribution will become more evident in the decades ahead. And Hamilton County—projected to double in size by 2050—will feel this change more than anywhere else in the state.

The Four CohortsTo understand how to work with the changing age groups in the communi-ty, it’s useful to take a crash course in generational theory. Sociologists now believe that due to the rapid changes in society, technology, and values, the year in which you were born is more significant than your current age. That is, a 40-year old today has a different identity than a 40-year old from two decades ago, because of the nature of the different worlds that each one experienced.

That brings us to four different co-horts. People born from 1925 to 1945 (“The Silent Generation”) experienced the scarcity of the Great Depression

first-hand and a national identity of service in the Second World War. Therefore, they tend to be grateful, unassuming, and respectful of au-thority. Individuals born in the two decades following 1945 (“The Baby Boomers”) were born into the longest period of economic expansion in US history, filled with social change and new opportunities. Boomers tend toward competition, status, and often accept stress as entirely necessary.

Individuals born after 1965 and before 1980 (“Generation X”) grew up in an increasingly globalized and technology-centric society with a developing concern for the environ-ment and fairness. GenXers, therefore, often emphasize inclusion, sustain-ability, and balance--even if doing so limits immediate progress. And finally, workers born after 1980 but before the turn of the century (“Mil-lennials”) are digital natives in a par-ticipatory society. As a result, young people today adapt to new technology almost instantly, and are comfortable expressing themselves and seeking affirmation through new, electronic networks. Not surprisingly, Millenni-als often seem more interested in col-laboration and creativity than paying dues or marking time.

Listen FirstA limited knowledge of each genera-tion provides a framework for mutual understanding. The cultural norms, historical events, and perceptions of the future shape the perspective of each group. As a professional, your role is to leverage this knowledge to inform your actions, but not to ste-reotype older people as out-of-touch or younger people as indolent. Each generation characterizes productive work differently. The most effective approach you can use is to leverage their orientation rather than dismiss their contributions.

In summary, the best action you can take in an intergenerational work-force is both profound and timeless. When you’re speaking with anyone, young or old, don’t assume they are wrong. Instead, first try listening. That’s advice worth following regard-less of your age. HCBM

Robby Slaughter is a Speaker and Consultant with AccelaWork. His latest book is The How-To Guide for Gen-erations at Work, available at www.efficientprofessional.com.

Retail Roundabout


Northern Hamilton CountyCommunity Bank at 1100 S. Peru Street in Cicero reopened in October after an extensive renovation. The At-lanta Clearance Warehouse, located at 28802 N. SR 19 in Atlanta, opened its doors in mid-November.

Dollar General is moving into the former CVS building on SR19 in Cicero and a new upscale restaurant called Ten West opened at 10 W. Jackson St.

CarmelPrimrose School of West Carmel is under construction at 3746 W. 98th Street. In October Sunrise Golf Club closed and the 75-acre property was put up for sale. Plans for a new 10-story Drury Hotel at the northeast corner of 96th and Meridian streets include a stand-alone upscale restaurant.

In February exercise and dance studio The Bar Method Studio is opening at 10425 Commerce Drive. At the end of September Sweet Repeat Furni-ture closed its location at 4335 106th Street with plans to reopen elsewhere. OD Wellness moved into the vacated space. West Carmel Shoppes at Michi-gan Road and 106th Street has a new tenant, Foot Reflexology.

Jimmy John’s, Orange Leaf frozen yogurt and Morellis Cleaners are coming to the new Bridges development on the southeast corner of 116th Street and Spring Mill Road. IU Health Phy-sicians, located in the Medical Office Building at IU Health North Hospital, welcomed Dr. Aaron Ashabraner and Dr. Larissa Day Walz to its staff.

Our Lady of Mt. Carmel Convent is adding a new 10,000 SF building to its property at 40 Bennett Road. Next Lev-el Nutrition has moved into Cool Creek Commons and Clay Terrace is adding a dog park to the mall just south of St. Vincent Sports Performance.

The former Ritter’s Frozen Custard on N. Range Line Road has a new ten-ant, Faith’s Cake Ball Factory. Other sweet treats are now available from a new mail-order cookie company based in Carmel called College Cookies. Fit Body Boot Camp is renovating a space at 1009 W. Main Street.

Shiraz Wine Café closed its location in the Arts & Design District and reopened in Indy on Massachusetts Ave. Carmel Theater Company, formerly known as the Carmel Repertory Theater, has left The Studio Theater at the Center for the Performing Arts and moved back into its previous 60-seat space, Studio 15.

A new Asian dining option, Miracle Dining, is opening in December at 12505 Old Meridian. The owners are closing E. Miracle, on Allisonville Road in Fishers. Ingersoll-Rand is moving its North American headquarters to Carmel in late 2013. Its Security Tech-nologies division, located at 11819 N. Pennsylvania Street, will be spun off into a company called Allegion. A new assisted living facility, Health & Well-ness Suites of Carmel, is planned for 12315 Pennsylvania Street. Endocrinol-ogist Dr. Tara Myers has joined Com-munity Physician Network and is seeing patients at 11911 N. Meridian Street.

Snazzi Boutique, formerly of Broad Ripple, opened in October at 726 Ad-ams Street. Carmel United Method-ist Church is undergoing a complete

remodel. Guardian Wells is moving to 722 S. Range Line Road. J. Benzal, a luxury men’s boutique on Massachu-setts Avenue, opened a second location at 711 Veteran’s Way. Attorney Rebecca W. Geyer opened new law firm at 11550 N. Meridian St.

KFC at 1331 S. Range Line Road is undergoing a remodel. Yoga studio Body Mind and Core held its grand opening in October at Range Line Crossing. TCBY is also coming to Range Line Crossing. Indianapolis City Market business, Chocolate for the Spirit, is opening a shop at 301 E. Carmel Drive.

Woodland Country Club is planning a remodel and addition to the Woodland Lifestyle Center at 100 Woodland Lane. The new McDonald’s at 750 E. Carmel Drive held its grand opening in Sep-tember. Teddy’s Burger Joint, which opened last February at 1235 Keystone Way, closed its doors in September.

Legacy Town and Flats Phase 2 is under construction at 146th and Com-munity Drive and will include four new apartment buildings and 16 townhome buildings. Hazel Dell Veterinary Ani-mal Hospital is building an addition to its office at 13190 Hazel Dell Parkway.

FishersOaklawn Memorial Gardens is build-ing a new office on its property at 9700 Allisonville Road. Massage Indy of Fishers has moved into the old Goodwill location at 11519 Allisonville Road and another Orange Leaf frozen yogurt shop is coming to Hamilton County just up the street at 11722 Allisonville Road.

Downtown, Hearthstone Coffee House & Pub renovated and reopened October 3rd with a new name, Hearthstone Bistro. Plans are moving forward for the new Bella Vista Apartment com-plex just off of 106th Street near the Cheeney Creek Nature Area. Caliber Funding moved into a new office at 11002 Lantern Road.

A Summary of Recent Retail (and More) ActivityBy Samantha Hyde

The Atlanta Clearance Warehouse

Carmel United Methodist Church


Learn more by requesting your FREE Catalog and Visitor’s Pass to a showroom near you.

317.472.9817 indy.directbuy.com

Create the world you want to live in.At prices you can live with.

INDIANAPOLIS

Fishers Marketplace announced new tenants: Bagger Dave’s, Noodles & Co. and Which Wich. Chef Suzanne Catering opened at 12550 Promise Creek Lane and Pet boarding business Beverly’s Precious Pets is expanding its facility at 14000 Promise Road.

Construction is underway on an addition to Saxony Building C10 on Pennington Road. A counseling office called Super Heroes opened at 11848 Olio Road. Andreina Vitto, DDS has a new office in Olio Pavilion at 11630 Olio Road.

Goodwill Industries of Central Indiana moved into Lantern Crossing shop-ping center on East 96th Street. The Geist area welcomed a new pharmacy, Greenleaf Apothecary, at Fall Creek Harbour Shops. Dance studio Pure Barre opened at 11501 Geist Pavilion Drive at the end of October.

NoblesvilleAt Little Chicago Road and SR 32 Justus Companies purchased 65 acres of land and Beazer Design Studio bought 35 acres, both for future development. Bakers Main Café opened in the Pebble Brook Shoppes. The former Fepco Tool & Supply factory at 355 Park 32 West Drive has been purchased by International Disaster Emergency Services.

Ophthalmology clinic Vision Proper-ties is building at 525 Sheridan Road. Riverview Hospital recently opened its expanded Wound Care program. The Uptown Café, in downtown Noblesville, closed on August 31, reopening in Octo-ber as Sunrise Café @ Uptown. A new brewery, Scarlet Lane, is set to start production in early 2014, with plans to open a taproom.

Noblesville High School has broken ground on the new 102,000 SF addi-tion. A self-storage warehouse facility is planned for construction in 2014 at 1401 Pleasant Street. ZZZ LLC purchased the former Instant Metals Co. building at 15248 Stony Creek Way.

New tenants at the Hamilton Health Care Campus at 146th Street and Cum-berland Road include Singh & Bullard Dentistry, Northpoint Pediatrics and Castleton Ob/Gyn. Kiwi Fitness closed its doors at the Hamilton County Sports Complex at 9625 150th Street. The Hamptons Apartments, a new 17-building complex, is under construc-tion just west of Union Chapel Road.

Pharmakon is moving from 801 Congressional Boulevard in Carmel to the Noblesville Corporate Campus, where it will occupy a vacant indus-trial building at 14460 Getz Road. New Hamilton Town Center tenants include Neel Thredz, a hair removal spa, and Panda(ology), a Far East gift shop. Clarksville Christian Church at 16600 Lehr Street is constructing a new 6,000 SF church.

WestfieldAn agreement has been reached for the sale of Westfield Utilities to Citizens En-ergy. Growing Grins Pediatric Dentistry is moving into an old real estate office at

526 SR 32 E. Marlow’s Café in downtown Westfield closed in September after 36 years. A new Vietnamese restaurant called Super Bowl Pho has taken over the storefront. Urban Market moved out of downtown to Jolietville.

Carmel restaurant J Razzo’s is expanding in the former Italia Mia space on SR32.

A new 21st Amendment Liquor Store, replacing the one torn down to widen US 31, is planned for 3404 E. 146th Street. Bagger Dave’s Legendary Burger Tavern is building a new restaurant on the last outlot of Cool Creek Village at 2740 E. 146th Street. An Aldi grocery store is being built at 14620 N. Meridian Street. HCBM

Noblesville High School


The Pitch-In

Westfield held a Progress Preview at Grand Park Sports Campus. About 3,500 people showed up to get a glimpse of the progress in an-ticipation of the Spring 2014 opening. Pepsi presented the city with an initial check of $500,000 as exclusive beverage vendor for the Grand Park Sports Complex.

Notes from all over the countyThomas and Sondra Sheehan received the Legacy Fund’s 2013 Living Legacy Award, which recogniz-es individuals and families that have made a major impact on the quality of life in Hamilton County. Sheehan is the founder of Carmel Financial Corporation.

A team of architects, en-gineers, design-ers and more collaborated on a scale model of the Ham-ilton County Courthouse built entirely of cans and boxes of food. The

CanStruction Project was sponsored by Noblesville Main Street and co-

incided with November’s Soup Cook-off. All the food was donated to county food pantries afterward.

Indiana Members Credit is offering

debit cards with Greyhound and Shamrock mascots from Carmel and Westfield High

Schools.

Mountain Real Estate Capital of Char-lotte, NC provided Hamilton County builder Estridge Homes LLC with $25 million in capitol to start build-ing homes again. Their first project is Harmony in Westfield, to begin construction in March 2014. Estridge built 8000 homes in 20 communities starting in 1967 before falling on hard times during the recession.

Ron Epperson, Pepsi, Westfield Mayor Andy Cook, City Council President Jim Ake


Serving Hamilton County Since 1880

C hurchC hurchH ittle&A ntrim

ATTORNEYS AT LAW

www.cchalaw.com

PRACTICE AREASPersonal InjuryBusiness LawEstate Planning & ProbateDomestic RelationsCriminal Defense

Real Estate LawBanking & Finance LawSchool LawLocal Government LawLitigation/Eminent Domain

317.773.2190Offices in Noblesville, Fishers & Tipton

Erin Verplank is Westfield’s new Communications Director

Nicole Vogt joined First Merchants Bank Team as rela-tionship manager.

The Indiana Department of Agricul-ture launched a program designed to help both local farmers and consum-ers on food stamps. Fresh Bucks matches food stamp spending one to one for produce purchased at partici-pating Farmers Markets in Marion County. The state hopes to expand to other counties next year.

The Indiana Association of Cities held its award program in October. Cicero and Westfield were designat-ed Green Communities. Dan Strong, who owns the Cicero McDonalds, was recognized for his civic leader-ship, and Noblesville Deputy Mayor Michael Hendricks was recognized for his managerial skills and contri-butions to the community.

Gordon Insurance presented a $5000 check to the Riverview Hospital Foun-dation, proceeds from the Inaugural Noblesville FitFest, held in August. FitFest is a Triathlon & 5K Run/Walk with a corresponding festival dedicated to wellness and physical activity. HCBM

FlashPoint Competition

Win a $20,000 consulting package to grow your business!

The Entrepreneurship Advancement Center is holding a competition for startup businesses, expansion of an existing

businesses, or new products/services in an existing business.

goentrepreneurs.org | 317.489.0854

Gordon Insurance presents check to Riverview Foundation


carmelchamber.com 317.846.1049 21 S. Range Line Rd., #300A Carmel

December 2013 & January 2014 Events

December Dec. 11: December Luncheon - Images of Excellence Awards Ritz Charles | 12 to 1:30 p.m. [corporate tables & individual seats available] Dec. 12: Arrows YP After Hours Network | Fox & Hound | 5 to 7 p.m. January Jan. 8: January Luncheon | The Bridgewater Club | 12 to 1:30 p.m. Jan. 16: Taste of the Chamber Business Expo | 4:30 to 7:30 p.m. | Ritz Charles

Business News

GEICO

Silver Members

Horizon Bank

ITT Technical Institute - Indpls. North Campus

McGrath, LLC

Moorehead Communications Inc.

Ted’s Montana Grill

Bronze Members

DPS, Inc.

Integrated Planning & Wealth Management

McDonald’s Restaurant

Office Pride Commercial Cleaning Services

Passages Hospice

Renewal by Andersen

Chamber Members

Alliance International Registrar, LLC

Allisonville Meadows Assisted Living

Bickford of Carmel Assisted Living

Carmel Community Newsletter

Carmel Dental Care

Carmel Senior Living

Champion Consultants

Chauncey L. Bogan

Chicago Title Insurance

The Egg and I Restaurant

Gorman/Bunch Orthodontics

HRX Partners, LLC

Indiana’s College Choice 529

Indy Translations, LLC

Men’s Wearhouse

myMaid

PPG Porter Paints

St. Claire Group

Superior Van and Mobility

Sustainable Catalyst Partners LLC

Systec Corporation

Talk to Tucker - Will Griffin

The Waxing Spot

The Yoga Studio

Ribbon Cuttings

New Members

LittleEyes, Inc.

726 Adams St.

TurningPoint Dental Implant Center

8555 N. River Rd.– Indianapolis

Chicago Title Insurance

715 W. Carmel Dr., Ste. 203

McDonald’s Restaurant

750 E. Carmel Dr.

Vine Healthcare, LLC

40 N. Range Line Rd.

Events are subject to change. Visit carmelchamber.com for updates and to register for events. Chamber members and non-members are welcome at all Carmel Chamber events.

Thursday, January 16 4:30 to 7:30 p.m. Ritz Charles 12156 N. Meridian St.

Business Expo

The Waxing Spot

1400 S. Guilford Ave.


DECEMBER6th–Friday, 6:30pm to 8pmFishers Tree LightingFishers AmphitheaterCommunity Event – Welcome SantaNo Cost 11th–Wednesday, 11:30am to 1pm Chamber Luncheon Holiday Program “HSE Choirs” FORUM Conference Center$20 Pre-Paid Members/$25 Pre-Paid Non-MembersReservations Required 12th–Thursday, 3pm to 4pmNavigating the Chamber (no fee; please RSVP) Informational Session for New Members, New & Current ContactsFishers Train Station11601 Municipal Drive 18th–Wednesday, 4:30pm to 6:30pmBusiness After Hours (No fee.)Woodhouse Day Spa11501 Geist Pavilion, Ste. 118, Fishers 46037

JANUARY 201410th–Wednesday, 7:30am to 9amLegislative BreakfastLegislative Preview with Kevin Brinegar Mansion at Oak Hill$15 Pre-Paid Members/$20 Pre-Paid Non-MembersReservations Required

15th–Thursday, 11:30am to 1pmChamber Luncheon“Pillar Awards” Celebrating Business Excellence FORUM Conference Center $20 Pre-Paid Members/$25 Pre-Paid Non-Member

22nd–Wednesday, 4:30pm to 6:30pmBusiness After Hours (No fee.) National Bank of Indianapolis11701 Olio Rd., Fishers 46037

Adler Tesnar & WhalinCaliber Home LoansChristian Brothers AutomotiveClearvista Lake Health CampusCrownMark Mortgage, Inc.Freedom Mortgage CorporationJonathan ByrdsMANAGEPOINTMeadow Brook Senior Living - Opening in 2014Murphys PubHousePat’s Philly PretzelsSears Appliance and HardwareTechnology Interiors, LLCThe Fresh MarketWalker & Associates InsuranceWilliam Griffin Talk to Tucker - BrokerWoodland BowlZogurts

Kelly Marburger Novak, Chair, E.F. MarburgerKurt Meyer, Chair-Elect, Baseline, Inc.Angie Jaynes, Secretary, Community Health NetworkDan LaReau, Treasurer, St.Vincent Carmel HospitalTanya Foster, Kiss Kiss Bang Bang SalonBrandon Gorin, Marco’s PizzaAnthony Gutwein, Edward JonesJeff Hagerman, The Hagerman GroupMark Kosiarek, VAI TechnologyDon Kratz, Keown & KratzJon Kroehler, Sallie MaeDr. Brian Smith, Superintendent, HSE Schools

UPCOMINGEVENTS

FRESH FACES

THANKS TO OUR BOARD OF DIRECTORS FOR 2013

RIBBON CUTTINGS

RevolutionX12800 Ford Dr.Fishers, IN 46038

Christian Brothers Automotive13048 Publishers Dr.Fishers, IN 46038

Honda of Fishers13661 Britton Park Rd.Fishers, IN 46038

Allisonville Meadows10312 Allisonville Rd.Fishers, IN 46038

First Internet Bank11201 USA ParkwayFishers, IN 46037

Kids Closet Connection10777 Red Pine Dr.Fishers, IN 46037

Regus10475 Crosspoint Blvd.Indianapolis, IN 46256

Sears Hardware & Appliance11728 Fishers Crossing Dr.Fishers, IN 46038

Upcoming EvEnts & HAppEningsH

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Hamilton North Chamber 70 N. Byron St. Cicero, IN 46034317-984-4079

UPCOMING EvENTs DECEMBER 20133rd – Tuesday, 11:30amDECEMBER HOLIDAY CELEBRATIONRed Bridge Park Community Building

JANUARY 2014 7th – Tuesday, 11:30amJANUARY MEMBERsHIPLUNCHEONRed Bridge Park Community Building TAsTE Of THE HOLIDAYtasting event

NEw MEMBERsAtlanta Clearance WarehouseBryon Widows28801 St. Rd. 19 NorthAtlanta, IN 46031 Edgewater CrossingCandy Perry1030 Seagull WayCicero, IN 46034 MotorMartGreg Armstrong369 E. Jackson StreetCicero, IN 46034

sEPTEMBER LUNCHEON

OCTOBER LUNCHEON

“TRICk OR TREAT wITH THE CHAMBER” BUsINEss sHOwCAsE AND CHILI sUPPER

Greg Leffler, Anthem Insurance, presented information about the Affordable Care Act

Rick Alstadt, Acumen Benefit Solutions, made a presentation about Medicare options

COMMUNITY BANks GRAND RE-OPENING RIBBON CUTTING AN ALIvE AfTER fIvE

Cheryl Muir, Sugarbean Cupcakes, accepts the Quarterly Bell of Recogni-tion from Jim Hogle, Ambassador Committee


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Noblesville Chamber

601 Conner St. Noblesville, IN

46060 317-773-0086

Upcoming EvEnts & HAppEnings

NEw MEMBERs

RIBBON CUTTINGsAUGUST 2013Honda of Fishers13661 Britton Park Road, Fishers, IN 46038www.HondaofFishers.com • 317-299-3551

SEPTEMBER 2013Noblesville Hobby Lobby545 Noble Creek DriveNoblesville, IN 46060www.hobbylobby.com • 317-773-7408

Chad Bosler and Jennifer Fleming SMC Corporation of America10100 SMC Blvd.Noblesville, IN 46060www.smcusa.com • 317-899-4440

President of the Society of St. Vincent de Paul, Dee Ricciardi Society of St. Vincent de Paul1391 Greenfield AvenueNoblesville, IN 46060www.svdpusa.org • 317-773-7608

Accelerated Physical Therapy 15887 Cumberland Road, Suite 103Noblesville, IN 46060www.acceleratedrehap.com317-674-1700

Noblesville Cultural Arts CommissionP.O. Box 291Noblesville, IN 46061www.noblesvillearts.org • 317-506-1872

Chico’sHamilton Town Center13185 Harrell ParkwayNoblesville, IN 46060www.chicos.com • 317-770-3949

Vom Fass – Oils, Vinegars & SpicesHamilton Town Center13185 Harrell Parkway, Suite 150Noblesville, IN 46060www.vomfasshtc.com • 317-219-3423

DECEMBER 20134th – Wednesday - 11:30a.m. to 1:00p.m.DECEMBER MEMBERSHIP HOLIDAY LUNCHEON Purgatory Golf Club Featuring the Noblesville High School SingersThe Chamber will be collecting new, unwrapped toys on behalf of the Noblesville Fire Department’s Annual Christ-mas Toy Drive. $18/Members, $22 Non-Members

5th – Thursday - 5:00p.m. to 7:00p.m.HOLIDAY BUsINEss AfTER HOURs Mr. G’s LiquorLocated at 2209 E. Conner Street in NoblesvilleFREE. Open to all Chamber members and guests.

JANUARY 2014 13th – Monday - 7:30a.m. to 9:00a.m.LEGIsLATIvE BREAkfAsT PREvIEw The Mansion at Oak HillHosted by the Hamilton County Business Issues Commit-tee which represents all six Hamilton County Chambers - Carmel, Fishers, Hamilton North, Noblesville, Sheridan and Westfield. The 2014 series will kick off with a legislative pre-view by Kevin Brinegar, President of the Indiana Chamber of Commerce. $15/Members, $20/Non-Members

22nd – Wednesday - 11:30a.m. to 1:00p.m.JANUARY MEMBERsHIP LUNCHEON State of the County Addressfeaturing Commissioner Steve DillingerThe Mansion at Oak Hill$18/Members, $22/Non-Members

Rick Austgen

Carla Crandall

Tara Guthrie, Store Manager

Sundaresh Ramanathan, Owner

SEPTEMBER 2013

OCTOBER 2013

Annual Lunch Passes for 2014 Membership Luncheon Series on sale now.

Get all 11 monthly luncheons for the price of 10.Cost: $180 for the year


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Sheridan Chamber101 E. Second St. PO Box 202 Sheridan, IN 46069317-758-1311

Upcoming EvEnts & HAppEnings

sPREAD THE WoRDAre there others in your business who would like to know what’s happening at the Chamber? Add them to our distribution list by sending their contact information to [email protected] or calling the office at 758-1311.

DECEMBER 2013SPECIAL DATE! 5th - Thursday11:30am-1:00pmMONTHLY LUNCHEONSheridan Community CenterSheridan High School Choir will provide holiday entertainment.

JANUARY 201423rd - Thursday11:30am-1:00pmMONTHLY LUNCHEONSheridan Public Library New Executive Director, Kimberly Coveney, will give State of the Chamber address.

wELCOME TO OUR NEwEsT MEMBERs:Keever’s Sheridan Hardware SheridanKristin Nalbone

WorkOne Hamilton County FishersJoe Chitwood

SHERIDAN CHAMBER OF COMMERCE NAMES NEW ExECUTIVE DIRECTOR

The Sheridan Chamber of Commerce has named Kimberly Coveney as their new Executive Director. Coveney takes over from interim director and chamber board member, Don Vita who stepped in after the departure of Patty Nicholas earlier this year. Nicholas had served as Executive Director since 2011.

Coveney’s appointment, coupled with the chamber’s work on building a future-facing strategy for the organization, positions the chamber for growth. In the coming months, she will work with the board of directors to define strategy, increase membership, and share Sheridan’s economic development message. Coveney joins the Sheridan Chamber in the midst of the town of Sheridan’s development of a comprehensive plan -- a situation she regards as ripe for opportunity.

“Sheridan is proactively seeking to position itself for positive change – and the Sheridan Chamber of Commerce can play an important role in the town’s success,” said Coveney. “I’m excited by the opportunities that lie ahead. I am thrilled to lead them through this next stage of the organization’s life. I admire their efforts to create their own future rather than have it dictated by outside forces.”

“In order to grow, the Sheridan Chamber needs a leader who will bring a strategic approach to increasing our membership and creating a professional organization to represent the many hard-working businesses in the Sheridan community. We want to build on the agricultural industry we currently have to position ourselves to be the next area of growth in Hamilton County. We believe Kimberly’s experience and vision positions us to succeed.”

Coveney brings experience across sectors, having worked in nonprofits and commercial organizations. In 2010, she joined the Carmel Chamber of Commerce and collaborated with their staff as that chamber of commerce moved to expand its role within the community.

Coveney led not-for-profits in education and social service as a volunteer. She continues to serve as a volunteer within the community and offers her expertise as a consultant to other not-for-profits. She had a successful sales and management career before turning to the nonprofit sector. She holds a B.A. in political science from Indiana University.

CHAMBER EVENTSThe Sheridan Chamber of Commerce holds monthly luncheons on the fourth Thursday of each month. In November, 2013 we will not have a luncheon due to the Thanksgiving holiday.

Be sure to visitwww.sheridanchamber.org for information on all upcoming events!Join us on Facebook and Twitter:

Sheridan, Indiana Chamber of Commerce

@sheridaninchamb


Upcoming EvEnts & HAppEnings.

All Chamber event dates, times and locations are subject to change. Please call 317-804-3030 or visit www.westfield-chamber.org for details.

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Westfield Chamber of

Commerce130 Penn St.Westfield, IN

46074317-804-3030

fALL fARE BUsINEss & REsTAURANT sHOwCAsE

HIRING fAIR

DECEMBER 201319th – Thursday11:00a.m. to 1:00p.m.HOLIDAY LUNCHEONThe Bridgewater Club3535 E 161st Street – Westfield, 46033

JANUARY 201410th – Friday7:30a.m.LEGIsLATIvE BREAkfAsT The Mansion at Oak Hill5801 E. 116th St., Carmel, IN 46033Legislative preview with Indiana Chamber President Kevin Brinegar. $15 registered members; $20 all others.see more at www.westfield-chamber.org for details.

16th – Thursday11:00a.m. to 1:00p.m.MEMBERsHIP LUNCHEON The Bridgewater Club 3535 East 161st St. – Westfield, 46033

All of us have great ideas (or at least we think we do)! Unfortunately, many of us never take a chance and make the commitment to pursue one of them to fruition. I think that is why I am so intrigued by the entrepreneur. Entre-preneurs make that commitment. They put every fiber of their being into the fulfillment of their dream. They write the business plan, find a place to set up shop, file all the paperwork to get the business up and running, and purchase equipment all to be sure everything is perfect for the day the

first customer walks in. hey spend every waking hour getting to the “Grand Opening”.

So much time is spent getting things started, there is little time to think about what to do next – what needs to happen to make the business successful. What are the goals for the business? How will success be measured?

Setting goals is an important part of a company’s success. Setting concrete goals and creating a plan to accomplish them is hard when the Westfield community seems to be always changing. And here lately, it seems to be changing rather quickly. In other words, adaptation is key to accomplishing the goals of a business.

What can you do to stay on track and meet your goals?

Staying informed is first and foremost. We would all like a crystal ball so we can ensure the best decisions are made, but we all know that isn’t possible. Therefore, educating ourselves about what’s happening in the Westfield community and what changes may be presenting themselves in the future will facilitate the creation of a plan and allow for necessary modifications to be made.

How are you staying informed?

Are you taking advantage of the opportunities provided each month for business own-ers to network and discuss the business climate in Westfield? Are you taking the time to talk to other business owners? Do you know what problems they are facing? What are they doing to alleviate those problems and are their solutions working? The Chamber hosts several events each month that are designed to encourage business owners to meet and discuss various issues. Likewise, if you have a suggestion for additional op-portunities, contact the Chamber. They would welcome your suggestion. The calendar of Chamber events can be found on the website (www.westfield-chamber.org).

Are you attending City Council and Advisory Planning Commission meetings to be informed of the latest developments in the city and township? Do you know if there is construction planned for your area or if a competing new business is coming down the street? The calendars and agendas for both meetings are on the City’s website (www.westfield.in.gov) under the “Your City Government” tab. Both meetings are open to the public.

A quote from Lou Holtz sums it up – “be a participant, don’t be a spectator. Do things.”

NEw MEMBERsDeliberate Direction LLC Career Coach Contact: Mandy Cooley PO Box 432 Westfield, IN 46074 317-804-1744 www.DeliberateDirection.com

Premium Member St. Vincent Health/Hospital Carmel Active Members HealthSource Chiropractic IMMI Kindred Maple Knoll Apartments Riverview Hospital Walmart Wellbrooke of Westfieldwww.pillargroup.com

Karen KeinsleyRepresenting Slattery & Holman P.C.

Member Partnership Committee Do you like grand openings, ribbon cuttings, greeting people at events? If so, the Ambassadors may be the right fit for you! Call 317-804-3030 for more details.

The Ambassadors are a group of knowledgeable volunteers serving in a year-round effort as the customer service representatives for the Westfield Chamber of Commerce and acting as a conduit between the Chamber and its existing and new members.


The Fern of Westfield…very nice!Kala McBride and Dennis Humphry with Collision Cure Body Werks. Last year’s winner of the free table!

Chili’s of Village Park & Five Star prepare for guests


Storytelling Skills for Marketers

Book Mark

Heard a good story lately? Have you told one lately? Countless great business ideas have died because their creators failed to tell their story effectively. People love to hear good stories, and business people who ignore their appeal are missing out on one of the most effective market-ing tools available.

Stories establish your position in the public’s collective mind. Potential customers are bombarded with marketing messag-es. They can’t recall all of them, so a good story will ensure they recall yours.

But to be effective, your story has to be good, and, let’s face it, most stories aren’t very good. In fact, some are downright abysmal, and if you are going to earn and keep peoples’ at-tention you have to make your stories interesting. This is a manual to help make that happen.

The author cites two qualities of good stories: they are com-pelling and they are memorable. Compelling means they get your attention. Memorable goes beyond just remember-ing the story. Your customers need to recall why the story is meaningful to them so they are more likely to repeat it to others.

Nicolas Boillet uses LL Bean’s story as an example. Twenty five years ago when he was in college, he heard stories about this mail order house that guaranteed its merchandise un-conditionally. You could send any product back at any time and receive a full refund, even after you used it. The story was so compelling and so memorable that it stuck with him then, and he (and millions of others) still remembers it to this day.

Diving into the DetailsSo, what are the elements that make stories compelling and memorable? There are really just two: Story values and events. The author looks to Hollywood for storytelling expertise and quotes author and screenwriter Robert McKee, saying “Story values are the universal qualities of human ex-perience that may shift from positive to negative, or negative to positive, from one moment to the next.”

Examples in the business world are: profitable/unprofitable, innovative/stagnant, closed sale/lost sale, among others.

Good stories use events to dramatize this shift in story values, illustrating some “meaningful change” in a character’s, or business’s, life.

The events introduce conflict, a necessary ingredient, and this is where people get hung up telling business stories. The conflict isn’t always readily apparent, and isn’t always between people, but Boillot insists its there if you look for it and use it to tell your story. He offers a geothermal heating company to illustrate. Geothermal can solve many heating and cooling problems, but compelling? Memorable? Not so much. By introducing characters in conflict to dramatize the advantages of geothermal, the story becomes both compel-ling and memorable.

About the NameConsidering the message, you would think the publisher would have taken a little more care in the packaging of this book. The cover resembles those generic food boxes you used to see on supermarket shelves, the ones that said “Cereal” or “Pasta” or “Soap”. Obviously the author is more interested in promoting its content than its design, and its content is valu-able, but he could have tried a little harder to make a good first impression.

And, the name? It refers to an episode in the author’s life involving his friends and family, a swimming pool and a “mangy-looking fox.” The drama is in the telling and I’ll let him do that but he uses the story to illustrate his point about the elements of a good story: “significant value shifts…ex-ternal conflict, internal conflict…and the potential for very meaningful change in the life of all the characters…” Most importantly, the story stood the test of time. Today, years later, he is still known around town as the guy who killed the rabid fox with the croquet mallet.

Have you read a good business book lately? Share your thoughts on it with others. Send your book review to [email protected] and we may run it in a future edition.

I KILLED A RABID FOx WITH A CROqUET MALLET

ByNicolasBoillot

Review by Mike Corbett

Mike Corbett publishes and edits this magazine.


Dining Out

You could say if it weren’t for a shared plate of food 12 years ago, divvy might never have opened.

And don’t forget the “nice pair” of shoes.

Kevin and Richelle Rider met when business meetings overlapped. Intrigued, Kevin quickly made plans to dine at Richelle’s Bloomington restaurant - his niece along as a buffer. “But Richelle wasn’t there – it was girls night out,” he said. “However, she showed up with ap-petizers and wine.”

“It was just the right thing to do,” Richelle said.

That led to a first date. That’s where the shared food and shoes come in. “She told me if I hadn’t shared my meal there wouldn’t have been a second date,” he said. “That, and she said I had nice shoes.”

“If guys take time to focus on their shoes and have good taste it usually trickles into other areas,” Richelle explained.

Small PlatesIt’s that easy banter between the two that makes it obvious why their partnership – in life – they married in 2005 – and as co-owners of Carmel’s divvy – works. She oversees menu development, the kitchen and wine; he manages the daily business and front house operations.

The concept for divvy – which is all about shared plates of food – came from the couple’s love of traveling – trips that center around food. “The first thing she does is research restaurants and we plan our dining first and then everything else around that,” Kevin said. “Usually an afternoon snack, early dinner, late dinner and then a place for dessert.”

“I try to see how many places we can fit into one night if we start at 4,” Richelle explained.

“So when I was asked if we’d be interested in putting a place in the Carmel City Cen-ter - did we have any ideas – I said I had one - small plates. Not tapas, but small plates of food,” Kevin said. “We were working on the menu but didn’t have a name yet and three different times some-one said ‘divvy it up’ and finally I said, that’s it, that’s what you do – you share.”

And, so divvy was born.

Response in the two years divvy has been open has been more than positive. “Growth came very quickly - we were working on hour waits within a few weekends,” Kevin said. “People like eat-ing this way because they aren’t heavily invested in one item so they can try lots of things. The bigger the group, the more you can try.”

Blank PaletteThe menu – which changes twice a year - has something for everyone – from traditional offerings like creamy Mac-n-Chz and Pork Tenderloin medallions to vegan, gluten-free and lactose-free items.

“What’s fun is when you get eight people around a table and one of them doesn’t like to share,” Kevin laughed.

“Like my dad,” Richelle said. “He orders his own Crème Brule and that’s fine – it’s not the rule you have to share.”

Whether you choose to share or nibble on your own, the atmosphere – a black and white theme with select green walls for pops of color, a gleaming mahogany colored bar, and lights that resemble floating clouds at night - is inviting. A long window in the main dining room frames the Palladium, adding to the ambiance.

The couple wanted divvy to be trendy with a “big city” feel but a design that

wouldn’t go out of style in five years. “Trends come and go so we wanted to keep it simple, sleek and comfortable without any crazy colors,” Richelle said. “It’s a blank palette we can add to. Like the entryway word wall – that wasn’t there when we started. It’s like the menu – changing. That’s one of the favorite say-ings in the restaurant business – if you’re not changing, you’re dying.”

Divvy can seat 140 – 54 in the bar, 60 in the dining room and 56 outside. “The pa-tio and the view are the reasons I picked this spot,” Kevin said.

As for divvy’s small plate concept – the Riders don’t see that changing. “I just really think the future of dining is small plates,” Kevin said. “People like eating small amounts.”

Because - as the couple will attest to – as with life – some things are just better when they’re shared.

divvy is located in the Carmel City Center, 71 W City Center Dr., Carmel. For more information visit www.divvycarmel.com. HCBM

Mom was right: Things are better when they’re shareddivvy

By Chris Bavender

History is full of stories about entrepreneurs devising new ways to serve emerging markets. While we don’t worry much about grave robbing these days, in the late 19th century it was a serious problem, and ambitious businesspeople are always seeking creative ways to solve problems, especially if there’s profit involved. The result was the “grave torpedo,” an underground booby trap to protect the bodies of deceased loved ones.

As we reported in the October/November 2009 edition of HCBM, medical schools provided a ready market for cadavers at that time. There was no other source for bodies for training medical students, and good specimens could fetch $25 -$30 each. To keep a loved one’s remains intact, watch-men, stone slabs, iron cages and other techniques were tried, usually without success. However, after the Civil War new technologies became available. Information about a new item began to appear in the newspapers after the Harrison Horror in 1878 (the body of John Scott Harrison, the son of President William Henry Harrison and the father of President Benjamin Harrison, was stolen from the family cemetery in North Bend, Ohio. It was later found in a Cincinnati medical school). Funeral parlors began offering the grave torpedo.

Hamilton County History

Ensuring Rest in PeaceThe Grave Torpedo protected bodies from robbers

David Heighway

The word “torpedo” is a generic term for many dif-ferent types of explosive devices. A grave torpedo, though, was a very specific object. It was attached to the coffin for the sole purpose of exploding to

kill or injure a grave robber. Although there were many different designs, grave torpedoes were generally iron, charged with three-quarters to a pound of black powder, triggered by wires, and cup-shaped to deflect the blast upwards. A type used in Ohio was designed as a small cannon. They had brand names and were professionally manufactured. An example of an actual torpedo is on display at the Cass County Historical Society. It was found in a cemetery in 1940 when a grave from 1885 was uncovered by accident. The state policeman who disarmed it said that the powder was weak but still slightly able to burn.

Grave torpedoes were not the safest things to handle. Reynolds & Son, a fu-neral parlor in Noblesville, included a “Howell” brand torpedo with every burial. However, after two premature explosions, one a day after the burial and the other during the service, the funeral home soon went out of business. The explosive power of a torpedo is shown by the fact that in these cases, while the coffins were undamaged, all of the dirt was thrown from the top of the grave.

These devices have mostly disap-peared from the historic record and have been assumed by many people to be a sort of an urban legend. The discovery in Cass County is important

because it reminds us that the torpedoes are still around. One is known to be in the Zimmer Cem-etery, and there may be one in Crownland, both in Noblesville. The grave of the granddaughter of the


It was attached to the coffin for the sole purpose

of exploding to kill or injure a grave robber...

Grave torpedo at Cass County Historical SocietyNotice in local newspaper

Illustration in patent application

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BUsINEss

REsOURCE DIRECTORY

founder of Fishers may also contain explosives. In many larger cemeter-ies, they are marked in the sexton’s records. Otherwise, their location is completely unknown.

Yet, over the past century, many cemeteries have been moved or built over. Why haven’t they exploded? On explanation is that the torpedoes were offered over a relatively short time frame, the 25 years between 1878 and 1903, so most graves aren’t armed. Another possible answer is that black powder degrades and loses power over a long period; the devices would have been harmlessly discarded during excavation.

A really interesting twist is that toward the end of this period a new form of explosive was available – ni-troglycerine. It was readily available because of its use in natural gas well drilling. While there is no written evidence that it was used, there are stories and folklore. However, at that time, it would have been buried in tin cans, and they would have long since rusted away. So it’s very unlikely that there a danger today. After a series of grave robbing trials in the early 1900’s, the state created a pool of unclaimed bodies to serve the demand for cadavers, so the market declined and grave robbing became a historical memory. But they do help us to understand that, as the body snatchers learned, when our ances-tors laid a loved one to rest, they were very serious about it.

David Heighway is the

Hamilton County Historian

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Jan. 18 & 19 2014Hamilton County Home Show

County Rd. 360 N.

Lake ClearwaterNext to Killbuck Golf Course

Geist Reservoir

Anderson

Indianapolis

Sail PlaceAdjacent to the Indianapolis Sailing Club

Marina Village TownhomesAccess from the Geist Marina

Springs of CambridgeAcross the bridge from the Geist Marina on East 96th St

Canal PlaceOn Olio Rd just north of 104th St

Hampton CoveAcross from the Geist Marina

116th St

96th St96th St

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Documents

Hamilton County Business Magazine Dec2013/Jan2014