HALLOWEEN IN WALIBI BELGIUM

The biggest Halloween event in Belgium

A soft split concept :

Enjoy the day…

…Fear the night

13 days (of which 8 nocturnes)

8 haunted houses

7 scare zones

4 shows

+350 monsters

SUMMARY

PARC PLAN

HAUNTED HOUSES

SHOWS

DAY & NIGHT CONCEPT

A soft split Halloween Event :

A family friendly Halloween from 10am to 5pm (activities for the

family and children)

A dark Halloween from 6pm to 10pm (Teens and young adults only)

A parade between 5pm and 6pm to make the split understandable

DAY & NIGHT CONCEPT

Magic show

Mystica by Aaron Crow

Mini Monster Maze

Circus Show (soft)

Phantom Land

Halloween friendly street animation

DAY & NIGHT CONTENT

Fire show

Dark atmosphere

Circus show (hard)

Dark Halloween street animation

From 10am to 5 pm : Family product From 5pm to 10 pm : Teens/Young adults product

All haunted houses open from 1pm/3pm until 10pm

DAY & NIGHT PRICING

Dynamic pricing depending on nocturnes, normal days, frequentation budget,…

Entrance ticket from 38,50€ to 42,50€

RIP PASS* from 25€ to 47,50€

RIP PASS++* from 50€ to 75€

Haunted Houses from 3€ to 5€

After five ticket (for people who are not interested by the day product) : from 32,50€ to 35€

Halloween 2017 attendance : 160.000 visitors

*fast pass for haunted houses (+ free) and attractions

DAY & NIGHT COMMUNICATION

ENJOY THE DAY… …FEAR THE NIGHT

BILLBOARD EXAMPLE

ENJOY THE DAY…

INPARK EXAMPLE

YOU’RE WELCOME